Miroglio
Encyclopedia
Seeing incorporation at Alba (in the Province of Cuneo
, Italy), Miroglio is an Italian
firm specialising in the manufacture and distribution for sale of ready-to-wear clothing and fabrics. The Group now delivers consolidated sales revenue in the amount of Euro 997,1 million and employs some 12 thousand people in Italy and abroad. With 58 business operations around the globe, the Group's territorial footprint now stretches out to reach 36 countries. The Group develops the Apparel product stream in lockstep its store network, currently encompassing 2,000 single-branded stores.
The move from trade to industry dates back to when Giuseppe Miroglio decides to evolve the family business by venturing into the production of silk fabrics and installing the first set of looms. Drawing breath of life in 1955 was Vestebene (now Miroglio Fashion), the division dedicated to mass-production fashionable womenswear. In 1958, the Miroglio Group broadened its sphere of activity by opening a modern dyeing, special cloth finishing and textile-printing plant, thereby completing the fabric-to-garment production chain.
The Seventies bear witness to Vestebene starting to relocate production, initially in Greece
and then to other countries, from Tunisia
to Egypt, throughout the Mediterranean brim, whilst the fabric division also ventures into the thread, yarn and transfer paper sectors. Over the course of the next two decades, the Group opened new manufacturing facilities in Southern Italy, particularly in the Puglia region. Seeing inception in 1973 was the Fondazione Opera Elena Miroglio (now the Fondazione Elena e Gabriella Miroglio), focused around raising awareness of cultural, welfare and social issues. Clear focus is placed on activities steered toward Group employees (healthcare and economic support), and toward their children (nurseries, holiday camps, scholarships) and, not least, toward pensioners (pleasure trips, exercise and recreation).
Launched in 1984 was the Elena Mirò brand, with the mid-Eighties bearing witness to the Group forging a strategic alliance with leading stylists such as Moschino and Krizia. All of this paved the way toward bringing to life the Group’s other brands: Caractère and Diana Gallesi. Seeing breath of life in 1993, on the other hand, was the Motivi brand.
Another milestone along the route to internationalisation was the Group’s entry into the Bulgarian market, accomplished in 2001 through acquisition of a legendary production site at Sliven.
In October 2002 , the President of the Italian Republic conferred on Carlo Miroglio, Chairman of the Miroglio Group, the Cavaliere di Gran Croce (Knight Grand Cross), an insignia bestowed on those who, in the course of their life and professional career, have been singularly meritorious with long and conspicuous service in social, commerce and industry activities.
Gaining shape in 2003 were rumours of imminent withdrawal by Miroglio from its manufacturing facilities in Southern Italy, starting from the production site at Castellaneta(6) earmarked for shut down in the Spring 2004.
In December 2004, the Miroglio Group seals a joint venture agreement with Elegant Prosper, a Chinese
enterprise specialising in mid/upper bracket womenswear. The Euro 5 million initial investment enabled the Italian Group to acquire a 50% interest in the jointly controlled Asian entity. The joint venture was primed primarily toward providing a platform for more vibrant brand growth and development. Following in the wake thereof were specific projects, all of which designed toward enhancing awareness of Miroglio’s Italian brand names across the Asian marketplace.
In September 2005, making its debut was the Elena Mirò brand, targeted at targeted to the more generous sizing womenswear sector..
At end 2006, the Miroglio Group delivers turnover beyond the Euro 1,000 million mark, with one thousand stores flying the Miroglio banner.
Revisited with effect from January 2007 was the Group’s system of governance: the Board of Directors of the Miroglio Group now consists of 12 members, eight of whom coming from the Miroglio family and four independent directors. The Board is chaired by Carlo Miroglio. The position of Chief Executive Officer is held by Giuseppe Miroglio.
Also, during 2007, on occasion of the International Women’s Day, the insignia of Cavaliere della Repubblica (Order of Merit of the Italian Republic) was awarded to Elena Miroglio. The insignia was bestowed by virtue of the contribution made by the Elena Mirò brand and by the Group toward “emancipating women from a constrictive concept of beauty”, as declared during the award ceremony by Giorgio Napolitano
, President of the Italian Republic .
In June 2008, the Miroglio Group acquired a 50% stake in the Ayaydin Group, a sector leading competitor, specialising in womenswear fashion, across the Turkish
marketplace. As agreed by contract, the Miroglio Group works toward building up the market footprint forged by the Ayaydin Group across the homeland and across emerging markets (such as Russia
, Romania
, Ukraine
, Bulgaria
, Kazakhstan
, and Moldavia
). The contract contemplates a Euro 120 million five-year investment plan. Taken as a whole, i.e. acquisition and programmed investing toward future development, the value of the transaction for the Miroglio Group equates Euro 60 million.
Shut down at end 2008 was one other production site managed and operated by the Group at Ginosa in Puglia, as subject to Parliament query and debate.
In September 2009, the Motivi brand had 500 single-branded stores: 340 stores in Italy
and 160 stores abroad. At the time of writing, the brand is distributed in 36 countries with significant market presence in Russia
(45 proprietary stores), in the rest of East Europe (50 stores scattered across Rumania, Poland
, Croatia
, and Lithuania
), and in China
(20 stores).
Increasing demand for comfortable yet stylish and fashionable clothing culminated into Elena Mirò, the brand leader heading the “more generous sizing” womenswear sector. The Miroglio Group’s more generous sizing business segment is multi-pronged by Luisa Viola, Per Te by Krizia (developed in partnership with the Milan stylist Mariuccia Mandelli) and Blu Time Fashion, designed for a younger customer profile target. Clustered within the “regular sizing” bracket of the market are such brands as Caractère, Diana Gallesi, Notes and Sym.
Recently Miroglio acquired a 50% stake in Elegant Prosper and Ayaydin, two clothing companies well positioned in China and Turkey respectively.
Cuneo
Cuneo is a city and comune in Piedmont, Northern Italy, the capital of the province of Cuneo, the third largest of Italy’s provinces by area...
, Italy), Miroglio is an Italian
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
firm specialising in the manufacture and distribution for sale of ready-to-wear clothing and fabrics. The Group now delivers consolidated sales revenue in the amount of Euro 997,1 million and employs some 12 thousand people in Italy and abroad. With 58 business operations around the globe, the Group's territorial footprint now stretches out to reach 36 countries. The Group develops the Apparel product stream in lockstep its store network, currently encompassing 2,000 single-branded stores.
The Miroglio Saga
The firm was established at Alba in 1947 by Giuseppe Miroglio, son of Carlo and Angela, both of whom ran a drapery business at the turn of the nineteenth-century.The move from trade to industry dates back to when Giuseppe Miroglio decides to evolve the family business by venturing into the production of silk fabrics and installing the first set of looms. Drawing breath of life in 1955 was Vestebene (now Miroglio Fashion), the division dedicated to mass-production fashionable womenswear. In 1958, the Miroglio Group broadened its sphere of activity by opening a modern dyeing, special cloth finishing and textile-printing plant, thereby completing the fabric-to-garment production chain.
The Seventies bear witness to Vestebene starting to relocate production, initially in Greece
Greece
Greece , officially the Hellenic Republic , and historically Hellas or the Republic of Greece in English, is a country in southeastern Europe....
and then to other countries, from Tunisia
Tunisia
Tunisia , officially the Tunisian RepublicThe long name of Tunisia in other languages used in the country is: , is the northernmost country in Africa. It is a Maghreb country and is bordered by Algeria to the west, Libya to the southeast, and the Mediterranean Sea to the north and east. Its area...
to Egypt, throughout the Mediterranean brim, whilst the fabric division also ventures into the thread, yarn and transfer paper sectors. Over the course of the next two decades, the Group opened new manufacturing facilities in Southern Italy, particularly in the Puglia region. Seeing inception in 1973 was the Fondazione Opera Elena Miroglio (now the Fondazione Elena e Gabriella Miroglio), focused around raising awareness of cultural, welfare and social issues. Clear focus is placed on activities steered toward Group employees (healthcare and economic support), and toward their children (nurseries, holiday camps, scholarships) and, not least, toward pensioners (pleasure trips, exercise and recreation).
Launched in 1984 was the Elena Mirò brand, with the mid-Eighties bearing witness to the Group forging a strategic alliance with leading stylists such as Moschino and Krizia. All of this paved the way toward bringing to life the Group’s other brands: Caractère and Diana Gallesi. Seeing breath of life in 1993, on the other hand, was the Motivi brand.
Another milestone along the route to internationalisation was the Group’s entry into the Bulgarian market, accomplished in 2001 through acquisition of a legendary production site at Sliven.
In October 2002 , the President of the Italian Republic conferred on Carlo Miroglio, Chairman of the Miroglio Group, the Cavaliere di Gran Croce (Knight Grand Cross), an insignia bestowed on those who, in the course of their life and professional career, have been singularly meritorious with long and conspicuous service in social, commerce and industry activities.
Gaining shape in 2003 were rumours of imminent withdrawal by Miroglio from its manufacturing facilities in Southern Italy, starting from the production site at Castellaneta(6) earmarked for shut down in the Spring 2004.
In December 2004, the Miroglio Group seals a joint venture agreement with Elegant Prosper, a Chinese
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
enterprise specialising in mid/upper bracket womenswear. The Euro 5 million initial investment enabled the Italian Group to acquire a 50% interest in the jointly controlled Asian entity. The joint venture was primed primarily toward providing a platform for more vibrant brand growth and development. Following in the wake thereof were specific projects, all of which designed toward enhancing awareness of Miroglio’s Italian brand names across the Asian marketplace.
In September 2005, making its debut was the Elena Mirò brand, targeted at targeted to the more generous sizing womenswear sector..
At end 2006, the Miroglio Group delivers turnover beyond the Euro 1,000 million mark, with one thousand stores flying the Miroglio banner.
Revisited with effect from January 2007 was the Group’s system of governance: the Board of Directors of the Miroglio Group now consists of 12 members, eight of whom coming from the Miroglio family and four independent directors. The Board is chaired by Carlo Miroglio. The position of Chief Executive Officer is held by Giuseppe Miroglio.
Also, during 2007, on occasion of the International Women’s Day, the insignia of Cavaliere della Repubblica (Order of Merit of the Italian Republic) was awarded to Elena Miroglio. The insignia was bestowed by virtue of the contribution made by the Elena Mirò brand and by the Group toward “emancipating women from a constrictive concept of beauty”, as declared during the award ceremony by Giorgio Napolitano
Giorgio Napolitano
Giorgio Napolitano is an Italian politician who has been the 11th President of Italy since 2006. A long-time member of the Italian Communist Party and later the Democrats of the Left, he served as President of the Chamber of Deputies from 1992 to 1994 and as Minister of the Interior from 1996 to...
, President of the Italian Republic .
In June 2008, the Miroglio Group acquired a 50% stake in the Ayaydin Group, a sector leading competitor, specialising in womenswear fashion, across the Turkish
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...
marketplace. As agreed by contract, the Miroglio Group works toward building up the market footprint forged by the Ayaydin Group across the homeland and across emerging markets (such as Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
, Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...
, Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...
, Bulgaria
Bulgaria
Bulgaria , officially the Republic of Bulgaria , is a parliamentary democracy within a unitary constitutional republic in Southeast Europe. The country borders Romania to the north, Serbia and Macedonia to the west, Greece and Turkey to the south, as well as the Black Sea to the east...
, Kazakhstan
Kazakhstan
Kazakhstan , officially the Republic of Kazakhstan, is a transcontinental country in Central Asia and Eastern Europe. Ranked as the ninth largest country in the world, it is also the world's largest landlocked country; its territory of is greater than Western Europe...
, and Moldavia
Moldavia
Moldavia is a geographic and historical region and former principality in Eastern Europe, corresponding to the territory between the Eastern Carpathians and the Dniester river...
). The contract contemplates a Euro 120 million five-year investment plan. Taken as a whole, i.e. acquisition and programmed investing toward future development, the value of the transaction for the Miroglio Group equates Euro 60 million.
Shut down at end 2008 was one other production site managed and operated by the Group at Ginosa in Puglia, as subject to Parliament query and debate.
In September 2009, the Motivi brand had 500 single-branded stores: 340 stores in Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
and 160 stores abroad. At the time of writing, the brand is distributed in 36 countries with significant market presence in Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...
(45 proprietary stores), in the rest of East Europe (50 stores scattered across Rumania, Poland
Poland
Poland , officially the Republic of Poland , is a country in Central Europe bordered by Germany to the west; the Czech Republic and Slovakia to the south; Ukraine, Belarus and Lithuania to the east; and the Baltic Sea and Kaliningrad Oblast, a Russian exclave, to the north...
, Croatia
Croatia
Croatia , officially the Republic of Croatia , is a unitary democratic parliamentary republic in Europe at the crossroads of the Mitteleuropa, the Balkans, and the Mediterranean. Its capital and largest city is Zagreb. The country is divided into 20 counties and the city of Zagreb. Croatia covers ...
, and Lithuania
Lithuania
Lithuania , officially the Republic of Lithuania is a country in Northern Europe, the biggest of the three Baltic states. It is situated along the southeastern shore of the Baltic Sea, whereby to the west lie Sweden and Denmark...
), and in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
(20 stores).
Miroglio Today
Today, the Miroglio Group operates through two separate and distinct companies: Miroglio Fashion (specialising in womenswear) and Miroglio Textile (specialising in fabrics, thread/yarn and transfer paper). The womenswear brands clustered under the Group are: Motivi, a fast fashion brand name created in the Nineties for younger customers (ranging from 20 to 35 years in age); Oltre, created in 2001 by way of spontaneous flow down from Motivi, with customer profile targeted toward to the over-thirties, and; Fiorella Rubino, the brand for the more generous sizing womenswear sector.Increasing demand for comfortable yet stylish and fashionable clothing culminated into Elena Mirò, the brand leader heading the “more generous sizing” womenswear sector. The Miroglio Group’s more generous sizing business segment is multi-pronged by Luisa Viola, Per Te by Krizia (developed in partnership with the Milan stylist Mariuccia Mandelli) and Blu Time Fashion, designed for a younger customer profile target. Clustered within the “regular sizing” bracket of the market are such brands as Caractère, Diana Gallesi, Notes and Sym.
Recently Miroglio acquired a 50% stake in Elegant Prosper and Ayaydin, two clothing companies well positioned in China and Turkey respectively.