Medimix International
Encyclopedia
Medimix International is a global online-based market research
company headquartered in Miami, Florida
. The company was founded in 1989 in France
, and moved its global headquarters to the United States
in 2002. Medimix International is one of the pioneers in online marketing research for the lifescience industries, and has developed a proprietary panel of health care professionals since 1995.
Medimix International is a member of the American Marketing Association (AMA), European Pharmaceutical Market Research Association (EphMRA), Pharmaceutical Business Intelligence Research Group (PBIRG), Pharmaceutical Marketing Research Group (PMRG) and the European Society for Opinion & Marketing Research (ESOMAR).
industries. Medimix International offers qualitative and quantitative
marketing research solutions, derived from a proprietary internet
platform.
Medimix International introduced different breakthroughs in Marketing research such as e-groups (online focus groups) e-charts (electronic patient charts) and Scanbuzz (Social media monitoring in the Healthcare sector).
, 30% from Europe
and 15% from Latin America
. The Asia-Pacific region and the Middle East
together accounted for 20% of revenues.
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
company headquartered in Miami, Florida
Florida
Florida is a state in the southeastern United States, located on the nation's Atlantic and Gulf coasts. It is bordered to the west by the Gulf of Mexico, to the north by Alabama and Georgia and to the east by the Atlantic Ocean. With a population of 18,801,310 as measured by the 2010 census, it...
. The company was founded in 1989 in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, and moved its global headquarters to the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
in 2002. Medimix International is one of the pioneers in online marketing research for the lifescience industries, and has developed a proprietary panel of health care professionals since 1995.
Medimix International is a member of the American Marketing Association (AMA), European Pharmaceutical Market Research Association (EphMRA), Pharmaceutical Business Intelligence Research Group (PBIRG), Pharmaceutical Marketing Research Group (PMRG) and the European Society for Opinion & Marketing Research (ESOMAR).
Business specialization
Medimix International specializes in the health care sector, working mainly for the pharmaceutical, biotech, and medical deviceMedical device
A medical device is a product which is used for medical purposes in patients, in diagnosis, therapy or surgery . Whereas medicinal products achieve their principal action by pharmacological, metabolic or immunological means. Medical devices act by other means like physical, mechanical, thermal,...
industries. Medimix International offers qualitative and quantitative
Quantitative property
A quantitative property is one that exists in a range of magnitudes, and can therefore be measured with a number. Measurements of any particular quantitative property are expressed as a specific quantity, referred to as a unit, multiplied by a number. Examples of physical quantities are distance,...
marketing research solutions, derived from a proprietary internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
platform.
Medimix International introduced different breakthroughs in Marketing research such as e-groups (online focus groups) e-charts (electronic patient charts) and Scanbuzz (Social media monitoring in the Healthcare sector).
Performance
Medimix International is a privately held company that experienced an organic growth rate of 15-20% through 2002-2005. In 2009, Medimix International derived 35% of its revenue from North AmericaNorth America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...
, 30% from Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
and 15% from Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
. The Asia-Pacific region and the Middle East
Middle East
The Middle East is a region that encompasses Western Asia and Northern Africa. It is often used as a synonym for Near East, in opposition to Far East...
together accounted for 20% of revenues.
Subsidiaries
- Medimix Europe (LondonLondonLondon is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
- UKUnited KingdomThe United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
) - Medimix North America (Florham Park - NJNew JerseyNew Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...
) - Medimix Asia (Hong KongHong KongHong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
- ChinaChinaChinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
) - Medimix LatAm (Sao Paolo - BrazilBrazilBrazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
) and (Mexico DF - MexicoMexicoThe United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
)