Media Planning Group
Encyclopedia
Havas Media is the media division of Havas
, the sixth largest communications group worldwide. It incorporates the media assets of Havas, which includes predominantly entities which were formerly known as Media Planning Group (MPG). MPG was created in March 1999 as the result of a merger between Media Planning founded in 1978, and Médiapolis, founded in 1980. The two agencies offer communication, media strategy and management services to its clients. Operating mainly in Western Europe and the Americas, it is the 10th largest media specialist worldwide.
in 1978 by Leopoldo Rodés Castañes and covering the Hispanic markets, and Médiapolis, a French
company founded in 1980 by Havas Advertising
. Havas initially acquired a 45% holding in MPG, which increased to 100% in May 2001. Fernando Rodés Vilà
, who joined Media Planning S.A in 1994, was appointed Chief Executive Officer of Havas in March 2006. In October 2006, Havas announced that all its media assets would be reorganised under the umbrella
of "Havas Media" and Alfonso Rodes Vila, brother of Fernando, was named CEO in July 2006. Having started out in just eight markets (Spain
, Portugal
, France
, UK, the Netherlands
, Argentina
, Mexico
, Colombia
), today MPG is a worldwide network, covering 93% of the world’s advertising investment.
for not negotiating a severance agreement with one of its members who was laid off in April 2009. The union has initiated a campaign to get their biggest client, Sears Holdings Corporation
, to stop using MPG by protesting outside of Kmart
stores. MPG has not publicly commented on the dispute.
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
, the sixth largest communications group worldwide. It incorporates the media assets of Havas, which includes predominantly entities which were formerly known as Media Planning Group (MPG). MPG was created in March 1999 as the result of a merger between Media Planning founded in 1978, and Médiapolis, founded in 1980. The two agencies offer communication, media strategy and management services to its clients. Operating mainly in Western Europe and the Americas, it is the 10th largest media specialist worldwide.
History
MPG was created in 1999 as the result of a merger between two media agencies: Media Planning S.A. founded in SpainSpain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
in 1978 by Leopoldo Rodés Castañes and covering the Hispanic markets, and Médiapolis, a French
French people
The French are a nation that share a common French culture and speak the French language as a mother tongue. Historically, the French population are descended from peoples of Celtic, Latin and Germanic origin, and are today a mixture of several ethnic groups...
company founded in 1980 by Havas Advertising
Havas
Havas is the second largest advertising group in France and is a "Global advertising and communications services group" and the sixth-largest global advertising and communications group worldwide, operating on the communications consulting market through three main operational divisions:*Euro RSCG...
. Havas initially acquired a 45% holding in MPG, which increased to 100% in May 2001. Fernando Rodés Vilà
Fernando Rodés Vilà
Fernando Rodés Vilà is the CEO of Havas. Born in Barcelona, he is the son of Leopoldo Rodés Castañe, the founder of Media Planning S.A., a Spanish media buying agency with operations in Spain and the Americas, and currently Chairman of the Board of Havas Media. After training in economics and...
, who joined Media Planning S.A in 1994, was appointed Chief Executive Officer of Havas in March 2006. In October 2006, Havas announced that all its media assets would be reorganised under the umbrella
Umbrella organization
An umbrella organization is an association of institutions, who work together formally to coordinate activities or pool resources. In business, political, or other environments, one group, the umbrella organization, provides resources and often an identity to the smaller organizations...
of "Havas Media" and Alfonso Rodes Vila, brother of Fernando, was named CEO in July 2006. Having started out in just eight markets (Spain
Spain
Spain , officially the Kingdom of Spain languages]] under the European Charter for Regional or Minority Languages. In each of these, Spain's official name is as follows:;;;;;;), is a country and member state of the European Union located in southwestern Europe on the Iberian Peninsula...
, Portugal
Portugal
Portugal , officially the Portuguese Republic is a country situated in southwestern Europe on the Iberian Peninsula. Portugal is the westernmost country of Europe, and is bordered by the Atlantic Ocean to the West and South and by Spain to the North and East. The Atlantic archipelagos of the...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, UK, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
, Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
), today MPG is a worldwide network, covering 93% of the world’s advertising investment.
Controversy
Havas Media's MPG USA has been criticized by the Industrial Workers of the WorldIndustrial Workers of the World
The Industrial Workers of the World is an international union. At its peak in 1923, the organization claimed some 100,000 members in good standing, and could marshal the support of perhaps 300,000 workers. Its membership declined dramatically after a 1924 split brought on by internal conflict...
for not negotiating a severance agreement with one of its members who was laid off in April 2009. The union has initiated a campaign to get their biggest client, Sears Holdings Corporation
Sears Holdings Corporation
Sears Holdings Corporation is a retail conglomerate formed in 2005 by the merger of Sears, Roebuck and Co., of Hoffman Estates, Illinois, with Kmart Holdings Corporation, of Troy, Michigan...
, to stop using MPG by protesting outside of Kmart
Kmart
Kmart, sometimes styled as "K-Mart," is a chain of discount department stores. The chain acquired Sears in 2005, forming a new corporation under the name Sears Holdings Corporation. The company was founded in 1962 and is the third largest discount store chain in the world, behind Wal-Mart and...
stores. MPG has not publicly commented on the dispute.