MADO is a Turkish

Turkey

Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

 ice cream brand and has over 250 branches working as cafes and restaurants all over the world. The brand gets its name from two words : "Maraş

Kahramanmaras

-Industry:Kahramanmaraş's industry is mainly based on textile and ice cream. Kahramanmaraş is one of the biggest textile industry cities of Turkey. Companies like Kipaş, İskur, Arsan and Bozkurt are one of the richest companies in the city...

", the former name of the city where the firm is originated; and "Dondurma

Dondurma

Dondurma is the name given to ice cream in Turkey. Dondurma typically includes the ingredients milk, sugar, salep, and mastic. It is believed to originate from the Turkish region of Kahramanmaraş and hence also known as Maraş Ice Cream.- Description :Two qualities distinguish Turkish ice cream:...

", the Turkish name used for ice-cream.

It was founded in 1850 by Yaşar Kanbur. The ice cream shop became a chain after 1991. It has more than 240 restaurants and cafes in Turkey

Turkey

Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

 and also has branches in Melbourne

Melbourne

Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, Brisbane

Brisbane

Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...

 and Sydney

Sydney

Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...

 in Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Dubai

Dubai

Dubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...

, Hong Kong

Hong Kong

Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, South Korea

South Korea

The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...

, Cyprus

Cyprus

Cyprus , officially the Republic of Cyprus , is a Eurasian island country, member of the European Union, in the Eastern Mediterranean, east of Greece, south of Turkey, west of Syria and north of Egypt. It is the third largest island in the Mediterranean Sea.The earliest known human activity on the...

, Kuwait

Kuwait

The State of Kuwait is a sovereign Arab state situated in the north-east of the Arabian Peninsula in Western Asia. It is bordered by Saudi Arabia to the south at Khafji, and Iraq to the north at Basra. It lies on the north-western shore of the Persian Gulf. The name Kuwait is derived from the...

, Saudi Arabia

Saudi Arabia

The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...

, Malaysia, Azerbaijan

Azerbaijan

Azerbaijan , officially the Republic of Azerbaijan is the largest country in the Caucasus region of Eurasia. Located at the crossroads of Western Asia and Eastern Europe, it is bounded by the Caspian Sea to the east, Russia to the north, Georgia to the northwest, Armenia to the west, and Iran to...

 and Iraq

Iraq

Iraq ; officially the Republic of Iraq is a country in Western Asia spanning most of the northwestern end of the Zagros mountain range, the eastern part of the Syrian Desert and the northern part of the Arabian Desert....

.

History

MADO's history is the one with the history of making and serving ice-cream. As being the brand's the most important product, ice-cream was definitive in MADO's adventure through years. As the technology related to preparing, reserving and serving ice-cream evolved so did MADO.
MADO gets its roots from a small ice-cream shop located in Kahramanmaraş where everything were hand-made. Since 1960s there were many technological improvements regarding ice-cream production and conserving it. Each improvement gave the small entrepreneur to produce and preserve in higher amounts than before. In 1989, the company bought a government owned milk factory through privatization

Privatization

Privatization is the incidence or process of transferring ownership of a business, enterprise, agency or public service from the public sector to the private sector or to private non-profit organizations...

 and almost rebuilt it to make ice-cream production, which enabled the firm to preserve the quality of ice-cream throughout the year, and especially produce in mass amounts.
Then, improvements in preserving and cooling technologies enabled the firm to send ice-cream throughout the country and more importantly outside of Turkey. While growing, MADO embraced the franchising

Franchising

Franchising is the practice of using another firm's successful business model. The word 'franchise' is of anglo-French derivation - from franc- meaning free, and is used both as a noun and as a verb....

 model to sell its products in other cities than Kahramanmaraş. Today, MADO has over 250 franchisees all over the world, where customers can buy the same ice-cream regardless of which MADO they are going to.

Products

Ice-cream is the first product comes to mind about MADO and there are many ice-cream varieties MADO offers. MADO's current product range covers not only ice-cream but also breakfast meals, local dinner meals, various desserts ranging from local desserts such as baklava

Baklava

Baklava is a rich, sweet pastry made of layers of filo pastry filled with chopped nuts and sweetened with syrup or honey. It is characteristic of the cuisines of the former Ottoman Empire and much of central and southwest Asia....

 to worldwide known ones like tiramisu

Tiramisu

Tiramisu, , , literally "pick me up", is an Italian cake and dessert.It is made of ladyfingers dipped in coffee, layered with a whipped mixture of egg yolks and mascarpone, and flavored with liquor and cocoa...

, profiterole, and cheesecake

Cheesecake

Cheesecake is a dessert consisting of a topping made of soft, fresh cheese, usually on a crust or base made from biscuit , pastry or sponge cake. They may be baked or unbaked...

. All of these products are produced in MADO's central offices and so, identical in all branches. Though some of MADO franchisees can choose to serve other products which are not included in MADO's franchising model to their customers but these products can not coincide with MADO's own products.