MTV Central
Encyclopedia
MTV Germany, is a 24- hour German speaking entertainment channel operated by MTV Networks Europe
. The channel was launched as MTV Networks Europe
began to localize its brand throughout Europe in 1997. MTV Germany (previously MTV Central) was launched on March 7, 1997. The channel was set up to counteract strong competition from former rival VIVA.
Pan-European
US
Former Local Shows
MTV Germany also has an advertising agency named Dydree, although it also works for other companies like ARD
and Disney.
; on October 6, the first non-German artist was Alicia Keys
.
MTV Networks Europe
MTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
. The channel was launched as MTV Networks Europe
MTV Networks Europe
MTV Networks Europe is a division of Viacom International Media Networks, a subsidiary of Viacom.MTV Networks Europe includes the multimedia entertainment brands: MTV, VH1, TMF, VIVA, Nickelodeon, Comedy Central and Nick Jr...
began to localize its brand throughout Europe in 1997. MTV Germany (previously MTV Central) was launched on March 7, 1997. The channel was set up to counteract strong competition from former rival VIVA.
Availability
- From its inception MTV Germany was available free-to-air throughout Europe. Though the channel mainly served German speaking territories such as GermanyGermanyGermany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, AustriaAustriaAustria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
, SwitzerlandSwitzerlandSwitzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....
, BelgiumBelgiumBelgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
, LiechtensteinLiechtensteinThe Principality of Liechtenstein is a doubly landlocked alpine country in Central Europe, bordered by Switzerland to the west and south and by Austria to the east. Its area is just over , and it has an estimated population of 35,000. Its capital is Vaduz. The biggest town is Schaan...
and LuxembourgLuxembourgLuxembourg , officially the Grand Duchy of Luxembourg , is a landlocked country in western Europe, bordered by Belgium, France, and Germany. It has two principal regions: the Oesling in the North as part of the Ardennes massif, and the Gutland in the south...
.
- In late 2010, MTV Networks Germany announced that MTV will no longer be made available free-to-air from January 1, 2011. The channel is only on pay tv services such as Sky Deutschland, Kabel DeutschlandKabel Deutschland-Company:Kabel Deutschland operates in 13 of the 16 states . In 2006, of the 15.4 million households passed by their cable the company served 9.6 million, however only one third of these are direct customers of Kabel Deutschland, since especially in large apartment complexes the in-house cable...
, Unitymedia, Kabel BW, Alice-TV, Deutsche TelekomDeutsche TelekomDeutsche Telekom AG is a telecommunications company headquartered in Bonn, Germany. It is the largest telecommunications company in Europe....
and NetCologneNetCologneNetCologne is a telecommunications, cable television and Internet service provider in the Cologne region of Germany. It operates its own copper, coaxial, FTTB and CDMA2000 networks. It serves 518.000 customers and is owned by the city of Cologne....
.
History
- 1997 - 2001
- Germany was served by VIVA a 24 hour German music channel, in 1997 as part of MTV Networks Europe's regionalization strategy MTV launched a German speaking channel to target existing competition within the German speaking markets. MTV Germany launched with specialized German speaking versions of hit MTV EuropeMTV EuropeMTV Europe is a pan-European 24-hour entertainment cable and digital television network launched on August 1, 1987. Initially, the channel served all regions within Europe being one of the very few channels that targeted the entire European continent...
shows which included the Euro Top 20Euro Top 20The MTV Euro Top 20 is a music chart countdown on MTV Europe, which plays the continent's most popular songs and artists. The countdown has been shown on the majority of the regional MTV channels in Europe since the late 1980´s up until its cancellation in April 2009...
, MTV SelectMTV SelectMTV Select was a television program airing weekday afternoons on MTV across Europe launched in 1997...
, MTV NewsMTV NewsMTV News is the news division of MTV, one of the first and most popular music television network in the U.S., as well as some of MTV's related channels around the world. MTV News began in the late 1980s with the program The Week In Rock, hosted by Kurt Loder, the first official MTV News correspondent...
, Non-Stop Hits, US Top 20 Hitlist UKHitlist UKHitlist UK is a weekly UK chart series which airs on MTV Europe. Its format has changed over the years. Originally airing in July 1992 as a two-hour television program that aired the official UK Top 40 singles chart. The programme originally aired Mondays at 20:00 hrs and repeated through the...
, Hitlist Germany, Fashion Zone, MTV Urban and The Lick.
- In 1999, MTV Germany became available free-to-airFree-to-airFree-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...
throughout Europe on Astra satellite. In 2001, MTV Networks Germany launched MTV2 Pop a 24 hour pop music channel (later replaced by Nickelodeon). In 2005, MTV Networks Europe purchased one of its biggest competitors VIVA
- 2002–2010
- In 2002, MTV Germany began to air programing from MTV US, most of this programming was either subtitled or dubbed. From 2002 onwards similar to other MTV channels in Europe. MTV Germany began to drop some of its localized programming in favour of MTV US shows. These shows included JackassJackass (TV series)jackass is an American reality series, originally shown on MTV from 2000 to 2002, featuring people performing various dangerous, crude, ridiculous, self-injuring stunts and pranks...
, Date My MomDate My MomDate My Mom is a television dating show airing on the music channel MTV and produced by Kalissa Productions. The series premiered on November 15, 2004. An 18- to 24-year-old male, or gay male/lesbian female, goes on three separate dates with three moms, who try to convince them to pick their son or...
and Dismissed.
- In early 2006, MTV began to further regionalize its German speaking feed to include a separate version for Austria and Switzerland. Late in 2009, MTV Networks Germany helped to localize these channels even further with the development of MTV AustriaMTV AustriaMTV Austria, is a localised version of MTV Germany for the Austrian market.The channel features localized advertising and 'Music & Style' a weekly local show featuring special events and music from Austria. The channel often shows different music videos from its German counterpart aiming at more...
and MTV SwitzerlandMTV SwitzerlandMTV Switzerland, is a localised version of MTV for the German-Swiss market. The channel began as an opt-out feed of MTV Central in 2004 featuring localized advertising and sponsorship, but as of April 2009 the channel will feature more local programming...
.
- From 2008, MTV Germany was also streamed on P2P TV network TVU Player, but taken off air in March 2009. As of 2009, MTV Germany uses the same on-air identity as other MTV channels in Europe. The channel also features less music videos and airs more American MTV shows then German speaking programming. Most of this programming is subtitled in German. The headquarters for MTV Networks Germany is BerlinBerlinBerlin is the capital city of Germany and is one of the 16 states of Germany. With a population of 3.45 million people, Berlin is Germany's largest city. It is the second most populous city proper and the seventh most populous urban area in the European Union...
where its channels are based. MTV Germany remains one of the only remaining MTV transmitted by analogue satellite in Europe, and among the few transmitted on free-to-airFree-to-airFree-to-air describes television and radio services broadcast in clear form, allowing any person with the appropriate receiving equipment to receive the signal and view or listen to the content without requiring a subscription or one-off fee...
digital services throughout the continent, along with MTV Austria, MTV Italia, MTV Adria and MTV Türkiye.
- 2011-Onwards
- From January 1, 2011, MTV Germany will only be available on major German Pay-TV platforms including Sky, Unitymedia, Telekom and Kabel BW. With the move from a free-to-air to a subscription based service. MTV Germany will no-longer host advertising on its subscription service channel. MTV Germany will continue to commission new music programming which will include MTV Brand New, MTV Top 11, 3 From 1, The Breakfast Club, Fantastic Music Videos, MTV's Chart Shows (titles to be confirmed), M is for Music. Localised programming will continue with MTV Home, a German speaking music and entertainment show. Similar to MTV channels worldwide, MTV Germany will air reality shows these include: the American version of Skins and a new seasons of Jersey Shores, When I Was 17, Punk'd with Justin Bieber, 'Lauren Conrad Fashion Show'. MTV International VJ Alice LevineAlice LevineAlice Levine is an English television presenter from Nottingham. She currently works for MTV and co-hosts Big Brother's Bit on the Side with Jamie East on Saturday and Sunday; and has worked on Pop Up Pop Quiz and Celebrity Bites. Levine was voted "Best On-Screen Female" at the National Student...
will be host to a new season of 'MTV @ The Movies' and 'Celebrity Bites' airing from early 2011.
- MTV Germany's sister channel VIVA will be the main music station for MTV Networks Germany and will continue to be made available free-to-air across GermanyGermanyGermany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, AustriaAustriaAustria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
and EuropeEuropeEurope is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
.
- MTV Networks Germany will also launch a new music channel MTV Brand: New which will focus on the new music releases from German speaking and international artists.
- On May 16, 2011 MTV Networks in Germany launched high-definitions version of MTV, VIVA and Nickelodeon. MTV HD, VIVA HD and Nickelodeon/Comedy Central HD are a simulcast of the original MTV channels already available in Germany.
- On July 1, 2011 MTV Networks Germany rebranded its MTV channel to embrace the new global on-air identity, sharing the same MTV logo from the US.
Shows
Local- Game One
- MTV Breakfast Club
- MTV After Hours
Pan-European
- MTV Push (German speaking version)
- MTV At The Movies (German speaking version)
- MTV Crispy News (German Speaking Version)
- MTV World Stage
US
- Next
- Room Raiders
- Scarred
- 16 & Pregnant
- Flavor of LoveFlavor of LoveFlavor of Love is an American reality television dating game show parody starring Flavor Flav of the rap group Public Enemy.While not a direct spin-off, the show was a result of Brigitte Nielsen and Flavor Flav's failed relationship on Strange Love, as well as The Surreal Life...
- Strange LoveStrange LoveStrange Love is a reality series featuring Brigitte Nielsen and Flavor Flav that aired on VH1. Sparked by their on-screen romance in the third season of VH1's The Surreal Life, it is a spin-off that focused solely on Brigitte and Flav...
- I Love New YorkI Love New York (TV series)I Love New York is a reality television series, which first aired on VH1. It features Tiffany Pollard in a quest to find her true love. The series is a spin off of another relationship competition series, Flavor of Love, which featured Pollard as a finalist in two consecutive seasons...
- South ParkSouth ParkSouth Park is an American animated television series created by Trey Parker and Matt Stone for the Comedy Central television network. Intended for mature audiences, the show has become famous for its crude language, surreal, satirical, and dark humor that lampoons a wide range of topics...
- Drawn TogetherDrawn TogetherDrawn Together is an American animated television series, which ran on Comedy Central from October 27, 2004 to November 14, 2007. The series was created by Dave Jeser and Matt Silverstein, and uses a sitcom format with a TV reality show setting...
- Family GuyFamily GuyFamily Guy is an American animated television series created by Seth MacFarlane for the Fox Broadcasting Company. The series centers on the Griffins, a dysfunctional family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian...
Former Local Shows
- MTV Hot
- Fashion Zone
- MTV Fett
- Brand:Neu
- MTV Urban (webshow only)
- MTV Rockzone (webshow only)
- MTV Home
- MTV Kitchen
- Non-Stop Hits
- Mad 4 Hits
- Alternative Nation
- Partyzone
- Euro Top 20
- Hitlist UK
- Hitlist Germany
- Dance Floor Chart
- US top 20
- MTV In-Touch
- MTV Webchart
- MTV News
- MTV News Highlights
- MTV News Weekend Edition
- MTV News Mag
- MTV Easy
- MTV Bytesize
- MTV Masters
- MTV Sushi
- Yo!
- MTV Amour
- MTV Live from Berlin
- MTV Live
- MTV Megamix
- MTV Comixed
- Saturday Night Music
- MTV Daira
- MTV Celebrity Deathmatch
- Superock
VJS (2010)
- Patrice (Brand: Neu, Urban)
- Markus (Brand: neu, Rock Zone Extra [webshow])
- Joko (MTV Home)
- Hadnet (Brand: neu, MTV Urban Freestyle [webshow])
- Klaas (MTV Home)
- Palina (MTV Home)
On-air Design
On September 7, 2008 MTV Germany changed their old Wishful Object on-air design to a new MTV: All Eyes On... design, which is also MTV Germany's new slogan. The on-air design was changed once more in July 2009 as a result of re-branding of all MTV channels (excluding MTV US).MTV Germany also has an advertising agency named Dydree, although it also works for other companies like ARD
ARD
Ard, ARD, Ards or ARDS may refer to:Ard:*Ard or scratch-plough, a type of plough consisting of a simple spike dragged through the soil*Ard, alternate name of Arad, Iran, a city in Fars Province...
and Disney.
All Eyes On...
All Eyes On... is one of MTV Germany's ways of highlighting singers and bands, which have released new music (and also might not already be widely known). Changing bi-weekly, an artist or group is chosen and then featured in clips announcing commercial breaks. The first band name to be put under the "All Eyes On" badge was MIA.MIA.
MIA. is a German rock/pop band from Berlin.-Biography:MIA. originally formed in 1997 when TV host Sarah Kuttner introduced schoolmates Mieze and Andreas Ross to Robert Schütze and Ingo Puls...
; on October 6, the first non-German artist was Alicia Keys
Alicia Keys
Alicia Augello Cook , better known by her stage name Alicia Keys, is an American singer-songwriter, record producer, and occasional actress. She was raised by a single mother in the Hell's Kitchen area of Manhattan in New York City. At age seven, Keys began playing the piano...
.