Jolt Cola
Encyclopedia
Jolt Cola was a carbonated
Carbonation
Carbonation is the process of dissolving carbon dioxide in water. The process usually involves carbon dioxide under high pressure. When the pressure is reduced, the carbon dioxide is released from the solution as small bubbles, which cause the solution to "fizz." This effect is seen in carbonated...

 soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 produced by Wet Planet Beverages
Wet Planet Beverages
Wet Planet Beverages, of Pittsford, New York is the company which produces Jolt Cola, Napa Valley Soda, Thornwood Estates, Autumn frost, and DNA . They are also a distributor for Martinelli's Sparkling Cider....

. It was created in 1985 by C. J. Rapp
C. J. Rapp
C.J. Rapp is an American beverage inventor best known for inventing and marketing high-caffeine Jolt Cola.In 1985, C. J. Rapp developed Jolt Cola, which contains 72 milligrams of caffeine, which is the maximum amount permitted by the US Food and Drug Administration. He attended McQuaid Jesuit High...

 as a highly caffeinated
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...

 cola
Cola
Cola is a carbonated beverage that was typically flavored by the kola nut as well as vanilla and other flavorings, however, some colas are now flavored artificially. It became popular worldwide after druggist John Pemberton invented Coca-Cola in 1886...

. It is targeted towards students and young professionals, stressing its use as a stimulant in a similar manner as energy drink
Energy drink
Energy drinks are beverages whose producers advertise that they "boost energy." These advertisements usually do not emphasize energy derived from the sugar and caffeine they contain but rather increased energy release due to a variety of stimulants and vitamins....

s. In late September 2009, Jolt Co Inc (Wet Planet Beverages
Wet Planet Beverages
Wet Planet Beverages, of Pittsford, New York is the company which produces Jolt Cola, Napa Valley Soda, Thornwood Estates, Autumn frost, and DNA . They are also a distributor for Martinelli's Sparkling Cider....

) filed for Chapter 11 bankruptcy after failing to meet the demands from Rexam
Rexam
Rexam PLC is a global consumer packaging company headquartered in London, United Kingdom. It is the largest manufacturer of beverage cans in the world and a leading producer of plastic packaging...

 to fulfill an agreement over buying resealable cans. Emigrant Savings Bank
Emigrant Savings Bank
Emigrant Savings Bank is the oldest savings bank in New York City and the largest privately owned bank in the country. , Emigrant has 35 branches located in the New York metro area and has assets of $14.3 billion...

, the main creditor, then acquired the Jolt assets and relaunched the business.

Jolt Cola in North America

Jolt Cola was originally made by The Jolt Company, Inc. Rochester, New York
Rochester, New York
Rochester is a city in Monroe County, New York, south of Lake Ontario in the United States. Known as The World's Image Centre, it was also once known as The Flour City, and more recently as The Flower City...

, which has since changed its name to Wet Planet Beverages
Wet Planet Beverages
Wet Planet Beverages, of Pittsford, New York is the company which produces Jolt Cola, Napa Valley Soda, Thornwood Estates, Autumn frost, and DNA . They are also a distributor for Martinelli's Sparkling Cider....

. From the outset, Jolt's marketing strategy centered on the caffeine content, billing the drink as a means to promote wakefulness. The initial slogan was "All the sugar and twice the caffeine." This slogan was changed to "All the Flavor and Twice the Caffeine" when cane sugar in the drink was replaced with the less expensive sweetener high fructose corn syrup
High fructose corn syrup
High-fructose corn syrup  — also called glucose-fructose syrup in the UK, glucose/fructose in Canada, and high-fructose maize syrup in other countries — comprises any of a group of corn syrups that has undergone enzymatic processing to convert some of its glucose into fructose to produce...

.

Jolt Cola later diversified into additional flavors named Cherry Bomb, Citrus Climax, Orange Blast, White Lightning (grape), Red Eye, and Electric Blue.

In 2003, the name was licensed to a Hackensack, New Jersey
Hackensack, New Jersey
Hackensack is a city in Bergen County, New Jersey, United States and the county seat of Bergen County. Although informally called Hackensack, it was officially named New Barbadoes Township until 1921. As of the 2010 United States Census, the city population was 43,010....

 company named Gumrunners, Inc., which manufactures a line of caffeinated gum and mints bearing the Jolt label and the slogan "Chew More, Do More." The gum comes in two flavors: spearmint and icy mint.

In 2005, Jolt Cola revamped its product line. Jolt Cola changed its logo, and came in "battery" bottles, which make a loud popping sound when opened. The cans are 23.5 oz / 695 ml resealable aluminum bottle
Aluminum bottle
The aluminium bottle is a bottle made of aluminium or aluminum . In some countries, it is also referred to as a bottlecan, is a bottle made entirely of aluminium that holds beer, soft drinks, wine, and other liquids.- History & overview :...

s; the body of the bottle was similar to that of a standard aluminum can, but the top had a twist-off aluminum cap with a plastic gasket liner), and in smaller "Quick Fix" cans (8.4 oz / 250 ml single-use pull-tab aluminum cans, similar to those used for Red Bull
Red Bull
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...

) and "battery" cans (16 oz / 473 ml resealable aluminum cans with the same twist-off top as the Battery bottles). The Jolt Cola website claimed that the "Quick Fix" sizes were available at establishments that serve "adult beverages," for use as a mixer. The flavors of Jolt offered were also changed. Flavors offered were Cola, Blue Raspberry, Cherry Bomb (cherry cola), Silver (lemon-lime), Wild Grape, Orange Blast, Passionfruit (featuring a yellow can) and Ultra (a diet drink with Splenda
Splenda
Splenda is the commercial name and registered trade mark of a sucralose-based artificial sweetener derived from sugar, owned by the British company Tate & Lyle. Sucralose was discovered by Tate & Lyle and researchers at Queen Elizabeth College, University of London, in 1976...

 as its artificial sweetener
Sugar substitute
A sugar substitute is a food additive that duplicates the effect of sugar in taste, usually with less food energy. Some sugar substitutes are natural and some are synthetic. Those that are not natural are, in general, called artificial sweeteners....

 alongside guarana
Guarana
Guarana , Paullinia cupana, syn. P. crysan, P. sorbilis) is a climbing plant in the maple family, Sapindaceae, native to the Amazon basin and especially common in Brazil. Guarana features large leaves and clusters of flowers, and is best known for its fruit, which is about the size of a coffee bean...

, ginseng
Ginseng
Ginseng is any one of eleven species of slow-growing perennial plants with fleshy roots, belonging to the genus Panax of the family Araliaceae....

, taurine, and vitamin B complex).

On September 28, 2009, The Jolt Company, Inc. filed Chapter 11 proceedings in the United States Bankruptcy Court in Rochester, New York and simultaneously filed a motion to permit sale of the company's assets through a court-approved sale. The restructured company has now opened headquarters in Moonachie, New Jersey
Moonachie, New Jersey
Moonachie is a borough in Bergen County, New Jersey, in the Hackensack River watershed. As of the 2010 United States Census, the borough population was 2,708....

. Production of the Rexan 'battery bottles' ceased, and non-resealable cans is the major focus in the U.S.

Jolt Energy

Since 2009, Jolt Cola and related flavors have been rebranded as Jolt Energy. Jolt Energy Drink comes in five flavors: Power Cola, Orange Burst, Wired Grape, Blue Bolt (blue raspberry) and Blue Zero Carb. The Cherry Bomb, Silver and Passionfruit flavors have been discontinued while the diet Ultra flavor has been replaced with the Blue Zero Carb diet blue raspberry flavor.

Jolt Cola is still packaged in glass bottles
Bottle
A bottle is a rigid container with a neck that is narrower than the body and a "mouth". By contrast, a jar has a relatively large mouth or opening. Bottles are often made of glass, clay, plastic, aluminum or other impervious materials, and typically used to store liquids such as water, milk, soft...

 under license by the 7 Up
7 Up
7 Up is a brand of a lemon-lime flavored non-caffeinated soft drink. The rights to the brand are held by Dr Pepper Snapple Group in the United States, and PepsiCo in the rest of the world, including Puerto Rico, where the concentrate is manufactured at the Pepsi facility in Cidra...

 bottling company of California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

. These are sold on the West Coast, where laws are stricter to encourage use of refillable bottles.

The Jolt Company Inc. (once also known as Wet Planet Beverages) exists as a "sister" company to Boylan Bottling Works
Boylan Bottling Company
Boylan Bottling Company is an American gourmet soft drink manufacturer. They were located in Haledon, New Jersey from the late 1950s until 2001 and then moved to Clifton for a short time before moving to Moonachie, New Jersey, where they are currently located. The Boylan Bottling Company brand was...

 and its traditional "flavors" soft drinks. The company is primarily financed by Emigrant Capital
Emigrant Savings Bank
Emigrant Savings Bank is the oldest savings bank in New York City and the largest privately owned bank in the country. , Emigrant has 35 branches located in the New York metro area and has assets of $14.3 billion...

 of New York
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

.

Popular culture

Jolt Cola was featured in Steven Spielberg
Steven Spielberg
Steven Allan Spielberg KBE is an American film director, screenwriter, producer, video game designer, and studio entrepreneur. In a career of more than four decades, Spielberg's films have covered many themes and genres. Spielberg's early science-fiction and adventure films were seen as an...

's film Jurassic Park
Jurassic Park (film)
Jurassic Park is a 1993 American science fiction adventure film directed by Steven Spielberg. The film is based on the novel of the same name by Michael Crichton. It stars Sam Neill, Laura Dern, Jeff Goldblum, Richard Attenborough, Martin Ferrero, and Bob Peck...

in a scene which shows computer programmer Dennis Nedry's work station covered with Jolt Cola cans & bottles. It was also shown in several scenes in the film Hackers
Hackers (film)
Hackers is a 1995 American thriller film directed by Iain Softley and starring Angelina Jolie, Jonny Lee Miller, Renoly Santiago, Matthew Lillard, Lorraine Bracco and Fisher Stevens...

; in one scene, the characters Razor and Blade refer to it as, "Jolt Cola: The soft drink of the elite hacker." There is product placement
Product placement
Product placement, or embedded marketing, is a form of advertisement, where branded goods or services are placed in a context usually devoid of ads, such as movies, music videos, the story line of television shows, or news programs. The product placement is often not disclosed at the time that the...

 of Jolt Cola in the movies Deep Impact
Deep Impact (film)
Deep Impact is a 1998 science-fiction disaster-drama film released by Paramount Pictures and DreamWorks in the United States on May 8, 1998. The film was directed by Mimi Leder and stars Robert Duvall, Elijah Wood, Téa Leoni, and Morgan Freeman...

, Cops and Robbersons, Trust (film), Gremlins 2: The New Batch
Gremlins 2: The New Batch
Gremlins 2: The New Batch is a 1990 American horror comedy film, and the sequel to Gremlins . It was directed by Joe Dante and written by Charles S. Haas, with creature designs by Rick Baker...

, Men at Work
Men at Work (film)
Men at Work is a 1990 American action comedy film written and directed by Emilio Estevez, and starring Estevez and his real life brother Charlie Sheen.-Plot:...

, Basket Case 2
Basket Case 2
Basket Case 2 is a 1990 American comedy horror film written and directed by Frank Henenlotter. It was released on DVD by Synapse Films on October 30, 2007.-Cast:* Kevin Van Hentenryck as Duane Bradley* Judy Grafe as News Woman...

, 11:14
11:14
11:14 is a 2003 film about a series of interconnected events which lead up to the same time, 11:14 p.m.-Plot:The film involves several interconnected stories that converge at 11:14 p.m...

, Due Date
Due Date
Due Date is a 2010 American comedy road film directed by Todd Phillips, co-written by Alan R. Cohen, Alan Freedland, and Adam Sztykiel, and starring Robert Downey, Jr. and Zach Galifianakis. The film was released on November 5, 2010...

and Looney Tunes: Back in Action
Looney Tunes: Back in Action
Looney Tunes: Back in Action is a 2003 American live action/animated adventure comedy film directed by Joe Dante and starring Brendan Fraser, Jenna Elfman, Timothy Dalton, and Steve Martin. The film is essentially a feature-length Looney Tunes cartoon, with all the wackiness and surrealism typical...

. It is also mentioned in Wayne's World 2
Wayne's World 2
Wayne's World 2 is a 1993 comedy film starring Mike Myers and Dana Carvey as hosts of a Public-access television cable TV show from Aurora, Illinois. The film was adapted from a sketch on NBC's Saturday Night Live and is the sequel to Wayne's World....

, when Garth attributes a hallucination to his excessive intake of the drink. Although the name was changed to "Volt Cola," Beavis and Butt-head
Beavis and Butt-Head
Beavis and Butt-head is an American animated television series created by Mike Judge. The series originated from Frog Baseball, a 1992 short film by Judge. After seeing the short, MTV signed Judge to develop the concept. Beavis and Butt-head originally aired from March 8, 1993 to November 28, 1997...

 clearly parodied the drink in the episode "Vaya con Cornholio". Vending machines in the video game Monster Madness dispense Jolt Cola to restore your character's health. In addition, David Foster Wallace
David Foster Wallace
David Foster Wallace was an American author of novels, essays, and short stories, and a professor at Pomona College in Claremont, California...

 references the Jolt Cola ad campaign in the short story "Mister Squishy," originally published in McSweeney's and collected in Oblivion: Stories
Oblivion: Stories
Oblivion: Stories is a collection of short fiction by American author David Foster Wallace. Oblivion is Wallace’s third and last short story collection and was listed as a 2004 New York Times Notable Book of the Year...

. In a 2010 episode of the TV show 30 Rock
30 Rock
30 Rock is an American television comedy series created by Tina Fey that airs on NBC. The series is loosely based on Fey's experiences as head writer for Saturday Night Live...

, Tracy Jordan requests a can of Jolt Cola, which he states will be hard because it no longer exists.

Jolt Cola worldwide

Jolt Cola is also manufactured under license in Chantilly, Pittsburgh, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 and formerly (and briefly) in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. The German and Swedish supplier uses the old logos, branding and formulation, and only sells the original flavor. Jolt Cola is also available in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 and Finland
Finland
Finland , officially the Republic of Finland, is a Nordic country situated in the Fennoscandian region of Northern Europe. It is bordered by Sweden in the west, Norway in the north and Russia in the east, while Estonia lies to its south across the Gulf of Finland.Around 5.4 million people reside...

. However, Jolt Cola Netherlands is a subsidiary
Subsidiary
A subsidiary company, subsidiary, or daughter company is a company that is completely or partly owned and wholly controlled by another company that owns more than half of the subsidiary's stock. The subsidiary can be a company, corporation, or limited liability company. In some cases it is a...

 of Jolt Cola Germany.

In Ireland, Jolt Cola is sold in 500 ml bottles in most Eurospars and Dunnes Stores
Dunnes Stores
Dunnes Stores, also known as Dunnes, is a supermarket and clothing retail chain, that is based in Dublin, Ireland.The chain primarily sells food, clothes and household wares. In addition to its main customer base in Ireland, the chain has operations in Great Britain and Spain...

, it is also very popular in colleges and is sold in the Dublin Institute of Technology
Dublin Institute of Technology
Dublin Institute of Technology was established officially in 1992 under the but had been previously set up in 1978 on an ad-hoc basis. The institution can trace its origins back to 1887 with the establishment of various technical institutions in Dublin, Ireland...

's (DIT) student unions.

In Sweden, Jolt cola is heavily associated with LAN parties
LAN party
A LAN party is a temporary, sometimes spontaneous, gathering of people with computers, between which they establish a local area network , primarily for the purpose of playing multiplayer computer games. The size of these networks may vary from the very small to very large installations...

.

In Australia, ("bottled under the authority of the Jolt Company Inc. by Jolt Corporation Australia Pty Ltd, 1 Barrpowell Rd Welland" South Australia) Jolt is sold in the traditional lemon flavor, as well as lime
Lime (fruit)
Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...

, root beer
Root beer
Root beer is a carbonated, sweetened beverage, originally made using the root of a sassafras plant as the primary flavor. Root beer, popularized in North America, comes in two forms: alcoholic and soft drink. The historical root beer was analogous to small beer in that the process provided a drink...

, cream soda
Cream soda
Cream soda is a sweet carbonated soft drink, often flavored with vanilla.-History and development:A recipe for cream soda—written by E.M. Sheldon and published in Michigan Farmer in 1852—called for water, cream of tartar, Epsom salts, sugar, tartaric acid, egg, and milk, to be mixed together, then...

, and orange
Orange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....

 flavors. It generally comes in 615 mL bottles, with 196 mg of caffeine. In 2006 bottle capacities were reduced to 600 mL (in some cases, without vendors being aware of the change). With a caffeine concentration of 32 mg per 100 mL, these bottles contain a claimed 192 mg.

Jolt Cola was also available in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

 in the late 1980s and early 1990s, through the local distributorship of UCC Ueshima Coffee Co.
UCC Ueshima Coffee Co.
is a manufacturer of coffee and tea products in Kobe, Hyōgo. "UCC" stands for "Ueshima Coffee Company".Note that the official English corporate name is fully capitalized: UCC UESHIMA COFFEE CO., LTD.It owns Kona coffee farm on the island of Hawaii....

 In the mid-1990s, it also made headway into Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

, but could not survive the competition.

External links


  • The Jolt Awards copied the old Jolt Cola logo and have served Jolt Cola at the event.
The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK