History of the Ottawa Senators (1992–)
Encyclopedia
Founded and established by Ottawa
Ottawa
Ottawa is the capital of Canada, the second largest city in the Province of Ontario, and the fourth largest city in the country. The city is located on the south bank of the Ottawa River in the eastern portion of Southern Ontario...

 real estate developer Bruce Firestone
Bruce Firestone
Bruce Firestone of Ottawa, Ontario, Canada is a real estate developer, former sports team owner and university professor. He is the founder of the modern-day Ottawa Senators NHL professional ice hockey club and former part-owner of the Ottawa Rough Riders CFL football club.-Business career:Dr...

, the Ottawa Senators
Ottawa Senators
The Ottawa Senators are a professional ice hockey team based in Ottawa, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League...

 are the second National Hockey League
National Hockey League
The National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...

 (NHL) franchise to have the Ottawa Senators name. The original Ottawa Senators
Ottawa Senators (original)
The Ottawa Senators were an amateur, and later, professional, ice hockey team based in Ottawa, Canada which existed from 1883 to 1954. The club was the first hockey club in Ontario, a founding member of the National Hockey League and played in the NHL from 1917 until 1934...

, founded in 1883, had a famed history, winning 11 Stanley Cup
Stanley Cup
The Stanley Cup is an ice hockey club trophy, awarded annually to the National Hockey League playoffs champion after the conclusion of the Stanley Cup Finals. It has been referred to as The Cup, Lord Stanley's Cup, The Holy Grail, or facetiously as Lord Stanley's Mug...

s and played in the NHL from 1917 until 1934. On December 6, 1990, after a two year public campaign by Firestone to return the NHL to Ottawa, the NHL awarded a new franchise, which began play in the 1992–93 season.

The club has seen its share of struggles, both on and off the ice. The team has had two changes of ownership, from Firestone, to Rod Bryden in 1993 due to the arena development process and its financing, and subsequently to Eugene Melnyk
Eugene Melnyk
Eugene Melnyk is a Ukrainian Canadian businessman who now resides in Barbados. He is the current owner, governor, and chairman of the Ottawa Senators professional ice hockey club of the National Hockey League . He also owns the Mississauga St. Michael's Majors junior-age ice hockey club...

 after the team filed for bankruptcy in 2003. On the ice, the club finished last in the league for its first four seasons. Changes in hockey management have led to steady improvement of the team's play, resulting in the team qualifying for the Stanley Cup playoffs in 11 of the last 12 seasons, winning the President's Trophy once, and making it to the Stanley Cup Finals in 2007.

The 'Bring back the Senators' campaign

After the NHL announced its plans to expand in the late 1980s, real estate developer Bruce Firestone
Bruce Firestone
Bruce Firestone of Ottawa, Ontario, Canada is a real estate developer, former sports team owner and university professor. He is the founder of the modern-day Ottawa Senators NHL professional ice hockey club and former part-owner of the Ottawa Rough Riders CFL football club.-Business career:Dr...

 thought that Ottawa was now ready to again support a franchise. He decided to launch a bid for the Ottawa franchise through his development firm Terrace Investments. Firestone first told his fellow Terrace executives, Cyril Leeder
Cyril Leeder
Cyril Leeder is the president of the Ottawa Senators professional ice hockey team in the National Hockey League and its corporation, the Senators Sports & Entertainment Corporation...

, and Randy Sexton
Randy Sexton
Randy Sexton is a Canadian ice hockey executive, businessman and former athlete. He is currently assistant director of amateur scouting for the Pittsburgh Penguins of the National Hockey League . He most recently was the general manager of the Florida Panthers of the NHL. He was one of the...

, after a game of shinny
Shinny
Shinny is an informal type of hockey played on ice or the street. There are no formal rules or specific positions, and generally, there are no goaltenders. The goal areas at each end may be marked by nets, or simply by objects, such as blocks of snow, stones, etc...

 in March 1988. Both were surprised; Leeder thought the idea was "ridiculous".

Terrace did not have enough assets to finance the team, but Firestone believed that they could do so as part of a development project. Their plan was to build a mini-city (named 'West Terrace') of 9,000 around a $100 million arena and hotel development on approximately 500 acres (2 km²). Getting an NHL club for the arena would drive up the price of the surrounding lands and Terrace's net worth would jump from $100 million to $400 million by 1997. The strategy was straightforward: "buy the site, win the franchise, build the building." In 1989, Terrace found a suitable site west of Ottawa, 600 acres (2.4 km²) of farmland, located on both sides of the 417 Highway west of Terry Fox Drive in the then City of Kanata.

On June 22, 1989, Terrace publicly announced their intentions to acquire an NHL franchise and revive the Senators name. The name choice provoked threats of legal action. Firestone, however, obtained permission from original-era
Ottawa Senators (original)
The Ottawa Senators were an amateur, and later, professional, ice hockey team based in Ottawa, Canada which existed from 1883 to 1954. The club was the first hockey club in Ontario, a founding member of the National Hockey League and played in the NHL from 1917 until 1934...

 / 1950s era
Ottawa Senators (senior hockey)
The Ottawa Senators, also known as the Ottawa Commandos and Senior Senators, was an amateur, later semi-professional, senior-level men's ice hockey team based in Ottawa, Ontario, Canada...

 Senators club owner Tommy Gorman
Tommy Gorman
Thomas Patrick "T. P." Gorman was a founder of the National Hockey League , a winner of seven Stanley Cups as a general manager with four teams, and an Olympic gold medal-winning lacrosse player for Canada....

's descendants to use the old Senators name and settled with the Ottawa Jr. Senators' owners.

To kick off the "Bring Back the Senators" campaign, Terrace held a press conference with special guests Frank Finnigan
Frank Finnigan
Francis Arthur Clarence "The Shawville Express" Finnigan was a Canadian ice hockey professional forward who played in the National Hockey League from 1923 to 1937. During this time, he played for the Ottawa Senators, Toronto Maple Leafs, and St...

, representing the old Senators' players, and Joe Gorman, representing the Gorman family. Finnigan, the last surviving member of the Senators' last Stanley Cup championship (in 1927), was presented with a new number 8 jersey and the promise to have him drop the first puck at the first game if they emerged victorious. Terrace unveiled drawings of the $55 million, 22,500 seat arena, now named the "Palladium", designed by Rossetti Associates, architects of the The Palace of Auburn Hills
The Palace of Auburn Hills
The Palace of Auburn Hills, often referred to simply as The Palace, is a sports and entertainment venue in Auburn Hills, Michigan, a suburb on the northern outskirts of Detroit, Michigan, United States. Opened in 1988, it is the home of the Detroit Pistons of the National Basketball Association...

 arena. Also unveiled was a logo for the team using a stylized Peace Tower and Canadian flag, designed by David O'Malley of Ottawa. The theme song for the franchise drive was Tom Petty
Tom Petty
Thomas Earl "Tom" Petty is an American singer-songwriter and multi-instrumentalist. He is the frontman of Tom Petty and the Heartbreakers and was a founding member of the late 1980s supergroup Traveling Wilburys and Mudcrutch. He has also performed under the pseudonyms of Charlie T...

's "I Won't Back Down
I Won't Back Down
"I Won't Back Down" is the first single from Tom Petty's first solo album, Full Moon Fever released in 1989. The song was written by Petty and his writing partner for the album, Jeff Lynne...

".

The Senators' bid was considered something of a longshot. Jim Durrell
Jim Durrell
James A. Durrell is a former Mayor of Ottawa and former president of the Ottawa Senators hockey team. He now works as the owner of a car dealership. Durrell, an insurance executive, was elected to Ottawa City Council in 1980...

, mayor of Ottawa at the time, but later part of the Senators' front office said "It's not that the area isn't a big enough market to support a professional hockey team, it's just that we're not going to get it." NHLPA head Alan Eagleson
Alan Eagleson
Robert Alan Eagleson is a disbarred Canadian lawyer, convicted felon in two countries, former politician, hockey agent and promoter...

 was quoted as saying "local fans are being led through the petunia patch if Bruce Firestone thinks he can land an NHL expansion franchise for Ottawa this century, well into the next or ever." Despite the naysayers, 11,000 fans sent in $25 non-refundable pledges toward season-tickets by November 1990.

In December 1990 the NHL held a league meeting in Palm Beach, Florida
Palm Beach, Florida
The Town of Palm Beach is an incorporated town in Palm Beach County, Florida, United States. The Intracoastal Waterway separates it from the neighboring cities of West Palm Beach and Lake Worth...

 to consider expansion applications. The NHL executives were reportedly impressed by the Ottawa presentation, including Finnigan's participation, the several hundred fans and the marching band who traveled to Palm Beach, but apparently were more impressed at the fact that the group was one of the few applicants willing to pay the $50 million franchise fee without reservations. On December 6, 1990, the Terrace group was approved to purchase one of the two franchises (along with the Tampa Bay Lightning
Tampa Bay Lightning
The Tampa Bay Lightning are a professional ice hockey team based in Tampa, Florida. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . They have one Stanley Cup championship in their history, in 2003–04. They are often referred to as the...

) to start play in the 1992–93 season.

The Palladium project

Since the location for the new arena was on land designated for agriculture, the arena and development had to be approved by the Ontario government. The Ontario New Democratic Party
Ontario New Democratic Party
The Ontario New Democratic Party or , formally known as New Democratic Party of Ontario, is a social democratic political party in Ontario, Canada. It is a provincial section of the federal New Democratic Party. It was formed in October 1961, a few months after the federal party. The ONDP had its...

 government of Bob Rae
Bob Rae
Robert Keith "Bob" Rae, PC, OC, OOnt, QC, MP is a Canadian politician. He is the Member of Parliament for Toronto Centre and interim leader of the Liberal Party of Canada....

 was not sympathetic to the conversion of farmland and would not lend any assistance to the project. As the rezoning hearings dragged on, Firestone was offered $20 million to relocate to Anaheim, which had an arena, but no team. Firestone turned it down, claiming "I didn’t bring back the Ottawa Senators to play in Anaheim." Eventually, the rezoning was approved with conditions. The Palladium's size was reduced to 18,500. Terrace had to pay for a necessary highway interchange. Terrace had to suspend its plans for the rest of the "West Terrace" development, which limited the site's value. Only the lands to the south of the 417 were allowed to be developed, and the lands on the north side of the 417 were to remain farmland. According to Firestone, Terrace's investment lost $80 million in value to secure the zoning. Eventually, the strain to complete the payment on the franchise to the NHL and to build the arena led to Firestone's resignation on August 17, 1993 after Terrace missed mortgage and development payments. He was replaced as club president by Bryden, who would lead the franchise for the next ten years.

Financing of the arena project was difficult. Terrace had four financing deals fail. As it became clear that the Senators could not finance a needed highway interchange without government backing, the provincial government was persuaded successfully to provide a $27 million dollar loan for the highway interchange construction. In the end, the firm of Ogden Entertainment, a New York city facilities management firm, backed the project with a $20 million loan in exchange for a 30 year contract to manage the facility. In addition, U.S. banks loaned $110 million, the federal government gave the Senators $6 million, $10 million from Terrace and $15 million from a Canadian pension fund.

The Senators played the first game at the Palladium (today called Scotiabank Place
Scotiabank Place
Scotiabank Place is a multi-purpose arena, located in Kanata, a suburban district of Ottawa, Ontario. It is home to the Ottawa Senators of the National Hockey League. It has also hosted the Canadian University Men's Basketball Championship...

) on January 17, 1996. One month after opening, Corel Corporation bought the naming rights and the arena was renamed the Corel Centre.

The bankruptcy

The debt payments weighed heavily on the Senators. For several years, Bryden tried to reschedule the debt on the arena. There were various attempts at filing tax losses to write off the debt, all rejected by the federal government. In 2002, Ogden went bankrupt. It had re-invented itself as Covanta Energy and failed not long after the Enron scandal
Enron scandal
The Enron scandal, revealed in October 2001, eventually led to the bankruptcy of the Enron Corporation, an American energy company based in Houston, Texas, and the dissolution of Arthur Andersen, which was one of the five largest audit and accountancy partnerships in the world...

. This led to the Senators filing for bankruptcy on January 9, 2003, when it could not arrange financing to pay all it owed to Covanta, becoming due because of Covanta's bankruptcy.

On August 26, 2003 the team and arena was purchased by Biovail CEO and Toronto St. Michael's Majors
Toronto St. Michael's Majors
The Toronto St. Michael's Majors, was a junior ice hockey team in the Ontario Hockey League, based in Toronto, Ontario, Canada. The hockey program was founded and operated by St. Michael's College School in 1906, and adopted the name "Majors" in 1934, and was commonly referred to as St. Mike's...

 owner Eugene Melnyk
Eugene Melnyk
Eugene Melnyk is a Ukrainian Canadian businessman who now resides in Barbados. He is the current owner, governor, and chairman of the Ottawa Senators professional ice hockey club of the National Hockey League . He also owns the Mississauga St. Michael's Majors junior-age ice hockey club...

 who had shown interest for several years in the team. The limited partnership between Terrace and the limited partners was dissolved and Covanta's creditors received the proceeds of the sale towards the money it was owed for the NHL franchise fee and the Palladium.

1992–1995: Expansion club struggles

The team would name Mel Bridgman
Mel Bridgman
Melvin John Bridgman is a Canadian former professional ice hockey centre who played 14 seasons in the National Hockey League from 1975–76 until 1988–89....

 as their first general manager (GM) in 1991 after being turned down by Scotty Bowman
Scotty Bowman
William Scott "Scotty" Bowman is a retired National Hockey League head coach. He holds the record for most wins in league history, with 1,244 wins in the regular season and 223 in the Stanley Cup playoffs. He coached the St. Louis Blues, Montreal Canadiens, Buffalo Sabres, Pittsburgh Penguins, and...

 and John Muckler
John Muckler
John Muckler is a professional hockey coach and executive, most recently serving as the general manager of the Ottawa Senators of the NHL. Muckler has over 50 years of professional hockey experience as a part owner, general manager, director of player personnel, director of hockey operations, head...

. The decision was criticized by the press due to Bridgman's lack of GM experience. In the coaching department, the club would pick Rick Bowness
Rick Bowness
Richard Gary Bowness is a Canadian former National Hockey League right winger and currently an associate coach with the Vancouver Canucks. He played for the Atlanta Flames, Detroit Red Wings, St. Louis Blues and Winnipeg Jets and Central Hockey League, AHL and QMJHL teams...

, formerly the Boston Bruins
Boston Bruins
The Boston Bruins are a professional ice hockey team based in Boston, Massachusetts, USA. They are members of the Northeast Division of the Eastern Conference of the National Hockey League . The team has been in existence since 1924, and is the league's third-oldest team and its oldest in the...

 head coach as their first head coach assisted by Alain Vigneault, E. J. Maguire and Chico Resch
Chico Resch
Glenn Allan "Chico" Resch is a retired Canadian professional ice hockey goaltender and television sportscaster. Resch played 14 seasons in the National Hockey League from 1973 to 1986, winning one Stanley Cup with the New York Islanders in 1980...

. John Ferguson
John Ferguson, Sr.
John Bowie "Fergy" Ferguson Sr. was a professional ice hockey player. Ferguson played as a left-winger for the Montreal Canadiens from 1963 to 1971.-Early years:...

 would be named director of player personnel.

The Expansion draft
1992 NHL Expansion Draft
The 1992 NHL Expansion Draft was held on June 18, 1992. The draft took place to fill the rosters of the league's two expansion teams for the 1992–93 season, the Ottawa Senators and the Tampa Bay Lightning.-Rules:...

 day on June 18, 1992 was memorable. The team's laptop computer failed and the club was unprepared with a backup plan, and picked several ineligible players. Not much talent was available as other teams protected young prospects. The players the Senators did select were "journeymen NHLers or players who had good years in minor leagues but no longer were considered prospects." While side-deals during the draft were not allowed, the team would select players in concert with the other teams and in return, other teams gave the Senators Neil Brady
Neil Brady
Neil Patrick Brady is a retired Canadian professional ice hockey player. He is best known for scoring the first goal in the history of the modern Ottawa Senators franchise on October 8, 1992.-Playing career:...

, Jody Hull
Jody Hull
Jody Hull is a retired Canadian professional ice hockey winger who is currently an assistant coach with the Peterborough Petes.-Playing career:...

, Brad Marsh
Brad Marsh
Charles Bradley Marsh is a Canadian former professional ice hockey defenceman who played 15 seasons in the National Hockey League for the Atlanta Flames, Calgary Flames, Philadelphia Flyers, Toronto Maple Leafs, Detroit Red Wings and Ottawa Senators.-Playing career:Originally selected by the...

 and Steve Weeks
Steve Weeks
Stephen K. Weeks is a retired Canadian ice hockey goaltender who played 13 seasons in the National Hockey League....

 during the summer, all who would make the team. In the Entry Draft
1992 NHL Entry Draft
The 1992 NHL Entry Draft was held on June 20 at the Montreal Forum in Montreal, Quebec. A total of 264 players were drafted.-Selections by round:Club teams are located in North America unless otherwise noted.-Round one:-Round two:-Round three:...

, the Senators would name Alexei Yashin
Alexei Yashin
Alexei Valeryevich Yashin is a Russian professional ice hockey player. He is currently a member of CSKA Moscow of the Kontinental Hockey League...

 their first ever pick but he would not join the team until 1993. The team would have to work hard to earn wins.

1992–93

The new Senators played their first game on October 8, 1992, in the Ottawa Civic Centre
Ottawa Civic Centre
The Ottawa Civic Centre, also known as the J. Benson Cartage Centre for 2011–2012, is an indoor arena located in Ottawa, Ontario, seating 9,862. With temporary seating and standing room it can hold 10,585. Opened in December 1967, it is used primarily for sports, including curling, figure skating,...

 against the Montreal Canadiens
Montreal Canadiens
The Montreal Canadiens are a professional ice hockey team based in Montreal, Quebec, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League . The club is officially known as ...

. There was lots of pre-game spectacle — the skating of Brian Orser
Brian Orser
Brian Ernest Orser, OC is a Canadian retired competitive and professional figure skater. He is the 1984 and 1988 Olympic silver medalist, 1987 World champion and the 1981-1988 Canadian national champion....

, the raising of banners commemorating the original Senators' eight Stanley Cup wins, retirement of Frank Finnigan's jersey number and the singing of the anthem by Alanis Morissette
Alanis Morissette
Alanis Nadine Morissette is a Canadian-American singer-songwriter, guitarist, record producer, and actress. She has won 16 Juno Awards and seven Grammy Awards, was nominated for two Golden Globe Awards and also shortlisted for an Academy Award nomination...

.

NHL president
NHL Commissioner
The National Hockey League Commissioner is the highest-ranking executive officer in the National Hockey League . The position was created in 1993 with Gary Bettman as the first Commissioner...

 Gil Stein
Gil Stein (sports administrator)
Gilbert Stein is an American lawyer, law instructor and former professional ice hockey executive. Stein served with the National Hockey League as vice-president and legal counsel for nearly 15 years before becoming the fifth and last president of the NHL in 1992...

 took part, presenting Bruce Firestone with a "certificate of reinstatement" to commemorate Ottawa's return to the league after 58 years. The ceremonial face-off between Laurie Boschman
Laurie Boschman
Laurie Joseph Boschman is a Canadian retired professional ice hockey centre who played in the NHL for 14 seasons for the Toronto Maple Leafs, Edmonton Oilers, Winnipeg Jets, New Jersey Devils and Ottawa Senators, a team in which he was captain of in his final NHL season.He currently lives in...

 and Denis Savard
Denis Savard
Denis Joseph Savard is a retired Canadian professional ice hockey player. He played in the National Hockey League from 1980 to 1997, and was elected to the Hockey Hall of Fame in 2000...

 was done by Frank Finnigan, Jr. (his father having died on Christmas Day, 1991), Firestone, Stein, and original Senator Ray Kinsella
Ray Kinsella
Raymond Thomas Kinsella was a Canadian professional ice hockey defenceman for the Ottawa Senators of the National Hockey League from 1930–1931. He was born in Ottawa, Ontario.-Playing career:...

. The Senators would play in the 10,000 seat Civic Centre until January 1996.

The Senators would defeat the Canadiens 5–3 that night, but it would be one of the few highlights that season for the Senators. The club would tie with the San Jose Sharks
San Jose Sharks
The San Jose Sharks are a professional ice hockey team based in San Jose, California, United States. They are members of the Pacific Division of the Western Conference of the National Hockey League...

 for the worst record in the league that year, winning only 10 games with 70 losses and 4 ties (24 points) in the 1992–93 season. The Senators hold the NHL record for least road wins (1) for their record that season. Their points total for the season was one point better than the NHL record for least points in a season ever. The Senators had aimed low. Firestone had set beating the old record the Senators' goal for the season, as the team planned to finish low in the standings for its first few years in order to get high draft picks.

Daigle Cup
Among the disappointments during the early years of the resurrected Senators was Alexandre Daigle
Alexandre Daigle
Alexandre Daigle is a Canadian professional ice hockey player. Despite being drafted first overall by the Ottawa Senators in the 1993 NHL Entry Draft, Daigle never lived up to his potential, achieving a maximum of only 51 points in the regular season, well below expectations for a first overall...

, the number one overall pick in the 1993 NHL Entry Draft
1993 NHL Entry Draft
The 1993 NHL Entry Draft took place on June 26, 1993, at the Colisee de Quebec in Quebec City, Quebec.-Selections by round:Club teams are located in North America unless otherwise specified.-Round one:-Round two:-Round three:-Round four:...

. During the 1992–93 season, it had become clear that Daigle would be the number one pick. The Quebec Nordiques
Quebec Nordiques
The Quebec Nordiques were a professional ice hockey team based in Quebec City, Quebec, Canada. The Nordiques played in the World Hockey Association and the National Hockey League...

 publicly announced that they would trade several players for him, as they wished to build a new arena and needed a marquee francophone player. As the season progressed, both the Senators and the San Jose Sharks
San Jose Sharks
The San Jose Sharks are a professional ice hockey team based in San Jose, California, United States. They are members of the Pacific Division of the Western Conference of the National Hockey League...

 were neck and neck in last place, and at that time, NHL rules meant the worst team would get the first pick. This 'competition' was variously dubbed the 'Daigle Cup' and the 'Yelnats Puc'.

Near the end of the season, the Senators would call other teams to ask for their opponent's best players to be playing them in upcoming matches, making plans to field a weaker squad if their opponent did so also. The club made no trades to improve its position, not wanting to lose the number one pick. After the season, Bruce Firestone would make comments to the press about how the team deliberately lost games, expecting that comments would be 'off the record'. Instead, his comments were reported, the NHL investigated, and the team was fined $100,000 for his comments. The NHL changed its rules as of the 1995 Draft
1995 NHL Entry Draft
The 1995 NHL Entry Draft was held at the Edmonton Coliseum in Edmonton, Alberta. The drafting order was now set partially by a lottery system whereby teams would not be guaranteed first pick if they finished last. Instead, a draft lottery was instituted in which the winner of the lottery could move...

 so that a lottery would be held for the top draft picks.

In 1993, the Senators would sign Daigle to a $12.25 million contract, the largest rookie salary in league history, which would lead to a cap on rookie contracts a few years later. The club would promote Daigle over Yashin, nominating Daigle for rookie of the year over Yashin. His play did not justify full-time status and in 1995, coaches Rick Bowness and Alain Vigneault demoted Daigle to part-time status. The move led to Bowness and Vigneault being fired. In the end Daigle did not come close to the career the Senators hoped for. After scoring only 74 goals in just over four seasons, he was traded to the Philadelphia Flyers
Philadelphia Flyers
The Philadelphia Flyers are a professional ice hockey team based in Philadelphia, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League...

. He is regarded as one of the biggest draft busts in sports history.

1993–95

After the 1992–93 season, Bridgman was fired and replaced by team vice-president Randy Sexton
Randy Sexton
Randy Sexton is a Canadian ice hockey executive, businessman and former athlete. He is currently assistant director of amateur scouting for the Pittsburgh Penguins of the National Hockey League . He most recently was the general manager of the Florida Panthers of the NHL. He was one of the...

. In the 1993–94 season
1993–94 Ottawa Senators season
The 1993–94 Ottawa Senators season was the National Hockey League club's second season. It was an improvement by the club, as they finished with 13 more points than in the 1992–93 expansion season, as the club ended the season with a 14–61–9 record for 37 points, however, they would finish with...

, the club added prospects Daigle and Yashin. Yashin would have an outstanding rookie season and become a finalist for the Calder Trophy. Yashin led the team in points with 30 goals and 79 points, while Daigle had 51 points. The Senators would make some progress, improving their record to 14 wins and 37 points, but would again finish last in the league. The Senators would select Radek Bonk
Radek Bonk
Radek Bonk is a Czech professional ice hockey player currently playing for Oceláři Třinec of the Czech Extraliga.-Playing career:...

 with their pick, third overall, in the 1994 draft
1994 NHL Entry Draft
The 1994 NHL Entry Draft was held at the Hartford Civic Center on June 28–29, 1994.-Selections by round:Club teams are located in North America unless otherwise noted.-Round one:-Round two:-Round three:-Round four:...

.

During this period, the club may have been more focused on building the Palladium, for which construction began in July 1994. In the strike-shortened 1994–95 season
1994–95 Ottawa Senators season
The 1994–95 Ottawa Senators season, the third season of the National Hockey League club, was cut short due to the NHL lockout, which postponed the start of the season until late January, and teams only played 48 games that season.-Regular season:...

 Yashin and Daigle led the club in points again, although their point totals declined. The '94–95 Senators team record declined also from the previous season, finishing with 9 wins and 23 points (this was over only 48 games), to finish last in the league again.

1995–1998: Ottawa's turnaround

One month before the Senators were to open the new Palladium, after three straight last place finishes, and poor attendance at the Civic Centre, the Senators organization was in turmoil. Star player Alexei Yashin, angered that management favoured Daigle over him despite posting higher numbers, was a contract hold-out. First round draft choice Bryan Berard
Bryan Berard
Bryan Wallace Berard is a former American professional ice hockey player. He was the first overall pick in the 1995 NHL Entry Draft by the Ottawa Senators. He is most noted for a debilitating eye injury he received early in his career...

, who had left the Senators training camp unsigned to a contract, had publicly stated that he would never report to the Senators. After head coach Rick Bowness
Rick Bowness
Richard Gary Bowness is a Canadian former National Hockey League right winger and currently an associate coach with the Vancouver Canucks. He played for the Atlanta Flames, Detroit Red Wings, St. Louis Blues and Winnipeg Jets and Central Hockey League, AHL and QMJHL teams...

 demoted Daigle had been demoted to the fourth line, general manager Randy Sexton
Randy Sexton
Randy Sexton is a Canadian ice hockey executive, businessman and former athlete. He is currently assistant director of amateur scouting for the Pittsburgh Penguins of the National Hockey League . He most recently was the general manager of the Florida Panthers of the NHL. He was one of the...

 fired Bowness and his assistant coach Alain Vigneault on November 20, 1995. He replaced the coaches with Prince Edward Island Senators
Prince Edward Island Senators
The Prince Edward Island Senators are a former ice hockey team that played in the American Hockey League from 1993 to 1996. Originally located in New Haven, Connecticut for 21 seasons, including one as the affiliate of the Ottawa Senators, the franchise relocated to Charlottetown, Prince Edward...

 coach Dave Allison
Dave Allison
David Bryan Allison is a retired professional ice hockey defenceman. He played in three games with the Montreal Canadiens of the National Hockey League during the 1983-84 season and is perhaps best known for a brief stint as head coach of the NHL's Ottawa Senators during the 1995–1996...

 and gave the assistant coach job to former Hartford Whalers head coach Pierre McGuire
Pierre McGuire
Pierre McGuire , is an ice hockey analyst for National Hockey League broadcasts on NBC and Versus in the United States. Until 2011, he was a prominent hockey analyst on The Sports Network in Canada. Previously, he was a player, coach, and scout.-Hockey career:McGuire won two Stanley Cups as a scout...

, who was working as a scout for the Senators. Daigle was returned to full-time duty, but Sexton's changes did not improve the teams' play.

The situation was a big concern for the Senators ownership and especially for Ogden, which had a lot invested in the soon-to-open Palladium, and which did not want to open the Palladium to poor attendance. Ogden brought in Roy Mlakar
Roy Mlakar
Roy Mlakar is the former president and CEO of the Ottawa Senators professional ice hockey club of the National Hockey League and the Scotiabank Place arena. He was also the alternate governor of the Senators. He is a former executive with the Los Angeles Kings.-Personal life:Mlakar is married. He...

 to assist in sorting out the turmoil. He would eventually become team president and CEO.

The turnaround process started with the firing of Sexton on December 11, 1995 and the hiring of Anaheim Mighty Ducks
Anaheim Ducks
The Anaheim Ducks are a professional ice hockey team based in Anaheim, California, USA. They are members of the Pacific Division of the Western Conference of the National Hockey League...

 assistant GM Pierre Gauthier
Pierre Gauthier
For the Canadian politician see Pierre Gauthier Pierre Gauthier is an ice hockey administrator in the National Hockey League...

 as GM, Ottawa's first with previous NHL executive experience. Before the end of January, Gauthier had signed Yashin to a three-year contract, traded Berard to the New York Islanders
New York Islanders
The New York Islanders are a professional ice hockey team based in Uniondale, New York. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League...

 for Wade Redden
Wade Redden
Wade Redden is a Canadian professional ice hockey defenceman currently playing in the New York Rangers organization for its American Hockey League affiliate, the Connecticut Whale. He joined the New York Rangers in 2008 after 11 seasons with the Ottawa Senators...

, and hired Jacques Martin as head coach.

In the midst of the upheaval, the new Palladium had opened. The Senators, still coached by Allison, lost their opening game in the arena 3–0 to the Montreal Canadiens on January 17, 1996. The event was much more subdued than their franchise's first game. The Cup banners were raised, but the winches jammed, blocking the view of many fans. There were no entertainment big names, and only Firestone and Bryden participated in the ceremonial face-off. The club would lose its first four games at the Palladium, winning none for Allison who was fired on January 24 after the team lost 22 of 25 games. While Ottawa finished last in the league for the fourth year in a row, the 1995–96
1995–96 Ottawa Senators season
The 1995–96 Ottawa Senators season was a season with plenty of change for the club. The club changed coaching staffs twice, changed the General Manager and moved into the new Palladium arena in Kanata...

 season ended with renewed optimism, partly from the debut of new star Daniel Alfredsson
Daniel Alfredsson
Daniel Alfredsson is a Swedish professional ice hockey player. He is the captain of the Ottawa Senators of the National Hockey League . He is considered a leader by example and has been compared to former Detroit Red Wings captain Steve Yzerman in his value to the Senators...

, who won the Calder Memorial Trophy
Calder Memorial Trophy
The Calder Memorial Trophy is an annual award given "to the player selected as the most proficient in his first year of competition in the National Hockey League." The Rookie of the Year trophy has been awarded 79 times since its creation for the 1936–37 NHL season...

, the NHL Rookie of the Year Award, the first Senator to do so. Alfredsson, selected 133rd overall in 1994, was also selected to play in the 1996 NHL All-Star Game.

The 1996–97 season would see the Senators qualify for the playoffs for the first time, in dramatic fashion. They clinched the seventh seed on the last game of the regular season, thanks to a late goal from Steve Duchesne
Steve Duchesne
Steve Duchesne is a Canadian retired professional ice hockey defenceman who played in the NHL with several teams from 1986 until 2002...

 against Dominik Hasek
Dominik Hašek
Dominik Hašek is a Czech ice hockey goaltender who is currently with HC Spartak Moscow of the KHL.In his 16-season National Hockey League career, he played for the Chicago Blackhawks, Buffalo Sabres, Detroit Red Wings, and the Ottawa Senators. During his years in Buffalo, he became one of the...

, then of the Buffalo Sabres
Buffalo Sabres
The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. They are members of the Northeast Division of the Eastern Conference of the National Hockey League .-Founding and early success: 1970-71—1980-81:...

, giving the Senators a 1-0 win and the first playoff appearance for an Ottawa-based team in 67 years. The Senators then faced the Sabres in the first round of the playoffs and were eliminated in the full seven games. Despite holding a lead in game seven, Alexei Yashin
Alexei Yashin
Alexei Valeryevich Yashin is a Russian professional ice hockey player. He is currently a member of CSKA Moscow of the Kontinental Hockey League...

 put the puck in his own net, allowing Buffalo to tie the game and eventually win the game and the series on a goal by Derek Plante
Derek Plante
Derek John Plante is an American ice hockey coach and former professional ice hockey player. Plante played eight seasons in the National Hockey League for the Buffalo Sabres, Dallas Stars, Chicago Blackhawks and Philadelphia Flyers. He was a member of the 1999 Stanley Cup champion Dallas Stars...

 in overtime.

The next season, 1997–98
1997–98 Ottawa Senators season
The 1997–98 Ottawa Senators season would see the Senators face the challenge of improving on their very successful 1996–97 season, when they made the playoffs for the first time in team history...

, saw the Senators improve further. They improved their regular season record, finishing with their first winning record in franchise history (one game over .500). In the first play-off round they upset the top-seeded and the heavily favoured New Jersey Devils
New Jersey Devils
The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey, United States. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League...

 in six games to win their first playoff series. The Senators next faced the eventual Eastern Conference champion Washington Capitals
Washington Capitals
The Washington Capitals are a professional ice hockey team based in Washington, D.C. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . Since their founding in 1974, "The Caps" have won one conference championship to reach the 1998 Stanley Cup...

 and lost in five games. It was in this season that the team unveiled its 'third jersey' in red with the Centurion head logo 'rotated' to face forward. The jersey and logo would be used until the end of the 2006–07 season.

After the season, Rick Dudley
Rick Dudley
Richard Clarence Dudley is a Canadian professional ice hockey executive and former player. Dudley was previously the general manager of several hockey teams. Dudley played in the World Hockey Association and in the National Hockey League. Dudley has also served as a head coach in the National...

 would become general manager, after Gauthier returned to Anaheim to become the Ducks' general manager. Dudley would be the Ottawa GM for only a year, leaving to join the Tampa Bay Lightning
Tampa Bay Lightning
The Tampa Bay Lightning are a professional ice hockey team based in Tampa, Florida. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . They have one Stanley Cup championship in their history, in 2003–04. They are often referred to as the...

, (for which the Senators received Rob Zamuner
Rob Zamuner
Robert F. Zamuner is a retired ice hockey forward, playing thirteen seasons in the NHL, most recently with the Boston Bruins.-Playing career:...

 as compensation) and was replaced by Marshall Johnston
Marshall Johnston
Lawrence "Marshall" Johnston is a retired Canadian professional ice hockey right winger who played seven seasons in the National Hockey League with the Minnesota North Stars and California Golden Seals...

.

1998–2004: Emergence as Stanley Cup contenders

The Senators have qualified for the playoffs every year since. However, they met with limited success at first, only winning five series in their first nine trips to the post-season.

In 1998–99
1998–99 Ottawa Senators season
The 1998–99 Ottawa Senators cracked the 100 point barrier, as they finished with 103 points, and won the Northeast Division for the first time in club history....

, the Senators jumped from 14th in the previous season to 3rd, with 103 points—the first 100-point season in club history. However, they took an embarrassing pratfall in the playoffs; they were swept by the Sabres and only scored three goals in the process.

Ottawa was locked in a contract dispute with then-captain Alexei Yashin
Alexei Yashin
Alexei Valeryevich Yashin is a Russian professional ice hockey player. He is currently a member of CSKA Moscow of the Kontinental Hockey League...

 during 1999–2000. Yashin held out for the entire season, hoping either to play elsewhere or claim his contract was for 1999–2000, not a year of service. The team responded by suspending him for the entire season and granting the captaincy to Alfredsson, who still holds it today. Yashin tried to sign on with a team in Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

, but the International Ice Hockey Federation
International Ice Hockey Federation
The International Ice Hockey Federation is the worldwide governing body for ice hockey and in-line hockey. It is based in Zurich, Switzerland, and has 70 members...

 banned him from playing internationally until the dispute with the Senators was resolved. An NHL arbitrator rejected Yashin's request to make him a free agent, instead ruling that he owed the Senators one more season if he ever returned to the NHL. The Senators even took legal action to recover damages suffered as a result of the dispute.

Despite the distraction, the Senators' regular season was successful as they finished with 93 points to qualify for the playoffs in sixth place in the Eastern Conference
Eastern Conference (NHL)
The Eastern Conference is one of two conferences in the National Hockey League used to divide teams. Its counterpart is the Western Conference....

. Like the previous year, they had a quick playoff exit, losing in six games in the first round to the Toronto Maple Leafs
Toronto Maple Leafs
The Toronto Maple Leafs are a professional ice hockey team based in Toronto, Ontario, Canada. They are members of the Northeast Division of the Eastern Conference of the National Hockey League...

.

Yashin returned for the 2000–01
2000–01 Ottawa Senators season
The 2000–01 Ottawa Senators season saw the Senators place first in the Northeast Division, with 109 points. In the playoffs, the Senators lost in the first round, again to the Toronto Maple Leafs, this time in a 4–0 sweep, in which they were repeatedly stymied by the Leafs' goaltender Curtis...

 season, no longer the captain of the team. Despite being booed at home and in most arenas, being cursed as "Alexei Cashin" or "Cashin Yashin" by the fans, he played well for the Senators. And the Senators had another successful season, finishing with 109 points, winning the division and good enough for second in the Eastern Conference. For the third straight season, the Senators could not win a playoff round, losing again to Toronto in the first round, this time in a 4–0 sweep. After the season, on the day of the 2001 Entry Draft, Yashin would be traded to the New York Islanders
New York Islanders
The New York Islanders are a professional ice hockey team based in Uniondale, New York. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League...

 for Zdeno Chara
Zdeno Chára
Zdeno Chára is a Slovak professional ice hockey defenseman. He is the captain of the Boston Bruins of the National Hockey League and won the Norris Trophy while playing for them in 2008–09. At 6 ft 9 , he is the tallest player ever to play in the NHL...

, Bill Muckalt
Bill Muckalt
Bill Muckalt is a retired Canadian professional ice hockey player. Muckalt played in the National Hockey League for the Vancouver Canucks, New York Islanders, Ottawa Senators and Minnesota Wild from 1998 until 2003.-Playing career:...

, and the Islanders' first round draft pick (second overall), which the Senators used to draft Jason Spezza
Jason Spezza
Jason Anthony Rocco Spezza is a Canadian professional ice hockey centre, an alternate captain of the Ottawa Senators of the National Hockey League...

. Yashin would sign a $87.5 million ten-year contract with the Islanders.

In 2001–02
2001–02 Ottawa Senators season
The 2001–02 Ottawa Senators season saw the Senators place third in the Northeast Division, with 94 points. In the playoffs, they upset the Philadelphia Flyers in five games, limiting the Flyers' high-powered offence to just two goals for the franchise's second playoff series win...

, the Senators regular season points total dropped to 94 points, third in the division, but the team did qualify for the playoffs. Jacques Martin stepped aside as head coach for the final two games to allow assistant coach Roger Neilson
Roger Neilson
Roger Paul Neilson, CM was a National Hockey League coach, and was responsible for many innovations in the game...

 to have 1,000 games as head coach in the NHL. In the first round, they upset the Philadelphia Flyers
Philadelphia Flyers
The Philadelphia Flyers are a professional ice hockey team based in Philadelphia, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League...

 in five games, limiting the Flyers' high-powered offence to just two goals for the franchise's second playoff series win. This led to a second round series with Toronto, the third straight year the Senators had met the Maple Leafs in a 'Battle of Ontario.' The Maple Leafs won the series in a tense seven-game affair, after the Senators had led the series 3–2 after five games.

After the disappointing end to the season, there was speculation that front-office changes were coming. In the end, GM Marshall Johnston retired, but Martin and Mlakar were re-signed. John Muckler
John Muckler
John Muckler is a professional hockey coach and executive, most recently serving as the general manager of the Ottawa Senators of the NHL. Muckler has over 50 years of professional hockey experience as a part owner, general manager, director of player personnel, director of hockey operations, head...

 was hired on June 12, 2002, the Senators' sixth GM, and the first with previous experience as a general manager (with Buffalo). He had been interested in the Ottawa job in 1991, but he chose not to wait for the Senators to make him an offer, and he joined the Buffalo Sabres organization.

In 2002–03
2002–03 Ottawa Senators season
The 2002–03 Ottawa Senators season saw the Senators reach the highest point in the playoffs until the 2006–07 season. They were eliminated by the New Jersey Devils, the eventual Stanley Cup winning team in the Eastern Conference final...

 off-ice problems dominated the headlines. The Senators filed for bankruptcy on January 9, 2003 after a long history of debt. They continued regular season play after getting some emergency financing from the NHL. Despite the off-ice problems, Ottawa won the Presidents' Trophy
Presidents' Trophy
The Presidents' Trophy is an award presented by the National Hockey League to the team that finishes with the most points in the league during the regular season. If two teams tie for the most points, then the trophy goes to the team with the most wins. The winning team is also awarded C$350,000...

, finishing with a franchise-record 113 points, making them the first Canadian team to win it since the Calgary Flames
Calgary Flames
The Calgary Flames are a professional ice hockey team based in Calgary, Alberta, Canada. They are members of the Northwest Division of the Western Conference of the National Hockey League . The club is the third major-professional ice hockey team to represent the city of Calgary, following the...

 in 1989. This was also the highest finish by an Ottawa team in 77 years (since the original Senators finished first overall in 1926). In the playoffs they defeated Yashin and his New York Islanders
New York Islanders
The New York Islanders are a professional ice hockey team based in Uniondale, New York. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League...

 and the Philadelphia Flyers
Philadelphia Flyers
The Philadelphia Flyers are a professional ice hockey team based in Philadelphia, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League...

 before coming within one game of making it into the finals, falling to the eventual champions, the New Jersey Devils
New Jersey Devils
The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey, United States. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League...

.

2003–04: End of the Jacques Martin era

In the off-season, Eugene Melnyk
Eugene Melnyk
Eugene Melnyk is a Ukrainian Canadian businessman who now resides in Barbados. He is the current owner, governor, and chairman of the Ottawa Senators professional ice hockey club of the National Hockey League . He also owns the Mississauga St. Michael's Majors junior-age ice hockey club...

 would purchase the club to bring financial stability and the team entered the 2003–04
2003–04 Ottawa Senators season
The 2003–04 Ottawa Senators season would see the Senators again finish with over 100 points, finishing with 102, but this was good for only third in the tightly-contested division, as the Bruins would have 104 and the Leafs 103. Ottawa would meet Toronto in the first-round of the playoffs, meeting...

 season with high expectations. Coach Jacques Martin would guide the team to another good regular season, finishing with 102 points. This was good for only third in the tightly contested division, as the Bruins would have 104 and the Leafs 103.

The seedings meant that the Senators would play the Maple Leafs in the first round of the 2004 playoffs for the fourth straight time. By now, Ottawa had developed a strong rivalry with their Ontario
Ontario
Ontario is a province of Canada, located in east-central Canada. It is Canada's most populous province and second largest in total area. It is home to the nation's most populous city, Toronto, and the nation's capital, Ottawa....

 cousins and there was a great deal of pressure on the team to finally defeat the Leafs.
Despite missing their captain Mats Sundin
Mats Sundin
Mats Johan Sundin is a retired Swedish professional ice hockey player. Originally drafted first overall in 1989, Sundin played his first four seasons in the NHL with the Quebec Nordiques. He was traded to the Toronto Maple Leafs in 1994, where he played the majority of his career, serving 11...

 and other veterans, the Leafs would win the series on the back of 'hot' goaltender Ed Belfour
Ed Belfour
Edward John Belfour is a former Canadian professional ice hockey goaltender.Belfour was born in Carman, Manitoba and grew up playing hockey. He played junior hockey for the Winkler Flyers before going to the University of North Dakota where he helped the school win the NCAA championship in the...

 who had two shutouts, defeating the Senators in seven games. In the seventh game, Senators goaltender Patrick Lalime
Patrick Lalime
Patrick Lalime is a Canadian professional ice hockey broadcaster and former player. Lalime played twelve seasons in the National Hockey League with the Pittsburgh Penguins, Ottawa Senators, St. Louis Blues, Chicago Blackhawks and Buffalo Sabres...

 would surrender three goals before the first period was done and would be replaced by backup Martin Prusek
Martin Prusek
Martin Prusek is a Czech a former professional ice hockey goaltender and currently ice-hockey goaltender coach. Prusek has played in the National Hockey League for the Ottawa Senators and Columbus Blue Jackets...

. The Senators were not able to come back from the 3–0 deficit, losing 4–1. It was Lalime's last appearance in a Senators' uniform, and Jacques Martin's last game as coach. Two days after the Senators' loss, Martin was fired. Lalime was later traded to the St. Louis Blues for a 4th round pick in the 2005 NHL Draft.

After losing eight of twelve playoff series, including all four series in five years versus the Leafs, team management felt that a new coach was required for playoff success. Muckler even suggested that the new coach would have "to fix the dressing room", implying the team was not responding to Martin. On June 8, 2004, Bryan Murray of nearby Shawville, Quebec, became the team's fifth head coach, leaving the Anaheim Ducks
Anaheim Ducks
The Anaheim Ducks are a professional ice hockey team based in Anaheim, California, USA. They are members of the Pacific Division of the Western Conference of the National Hockey League...

 where he had been general manager. He would not actually coach until 2005 due to the NHL lockout, instead spending time on scouting.

2004–present: Bryan Murray era

On June 8, 2004, Bryan Murray born in nearby Shawville, Quebec, became the team's fifth head coach, leaving the Anaheim Ducks
Anaheim Ducks
The Anaheim Ducks are a professional ice hockey team based in Anaheim, California, USA. They are members of the Pacific Division of the Western Conference of the National Hockey League...

 where he had been general manager. He would not actually coach until 2005 due to the NHL lockout, instead spending time on scouting.

2004–05: Lockout time
The Senators like the other NHL teams did not play during the lock-out. Most players chose to play in Europe, although some, like Jason Spezza
Jason Spezza
Jason Anthony Rocco Spezza is a Canadian professional ice hockey centre, an alternate captain of the Ottawa Senators of the National Hockey League...

 played for the Senators farm team, the Binghamton Senators
Binghamton Senators
The Binghamton Senators are a professional ice hockey team in the American Hockey League . Nicknamed the B-Sens, they play in Binghamton, New York at the Broome County Veterans Memorial Arena. Along with the Elmira Jackals of the ECHL, the B-Sens are minor league affiliates of the Ottawa Senators...

. Prior to the lockout, the Senators had acquired free agent goaltender Dominik Hasek
Dominik Hašek
Dominik Hašek is a Czech ice hockey goaltender who is currently with HC Spartak Moscow of the KHL.In his 16-season National Hockey League career, he played for the Chicago Blackhawks, Buffalo Sabres, Detroit Red Wings, and the Ottawa Senators. During his years in Buffalo, he became one of the...

. He did not play for any teams during the season, but did practice with Binghamton. Daniel Alfredsson had a very good season in Sweden, and his club team won the Swedish championship.

2005–06: High expectations unfulfilled

The media predicted the Senators to be Stanley Cup contenders, as they had a strong core back after the lockout, played in an up-tempo style fitting the new rule changes and Hasek was expected to provide top-notch goaltending. The team rushed out of the gate, winning 19 of the first 22 games, in the end winning 52 games and 113 points, placing first in the conference, and second overall.

Prior to the season, the Senators had acquired Dany Heatley
Dany Heatley
Daniel James Heatley is a Canadian professional ice hockey winger, and alternate captain for the Minnesota Wild of the National Hockey League . Originally drafted by the Atlanta Thrashers second overall in the 2000 NHL Entry Draft, he won the Calder Memorial Trophy as the top NHL rookie in 2002...

 in a blockbuster trade with the Atlanta Thrashers
Atlanta Thrashers
The Atlanta Thrashers were a professional ice hockey team based in Atlanta, Georgia, United States. Atlanta was granted a franchise in the National Hockey League on June 25, 1997, and became the league's 28th franchise when it began play in the 1999–2000 NHL season...

 for Marian Hossa
Marian Hossa
Marián Hossa is a Slovak professional ice hockey player who currently plays for the Chicago Blackhawks of the National Hockey League . Hossa was drafted by the Ottawa Senators in the 1997 NHL Entry Draft; after playing for the Senators, he played for the Atlanta Thrashers, Pittsburgh Penguins, and...

 and Greg DeVries. Heatley, Alfredsson and Spezza immediately formed one of the league's top offensive lines, dubbed the "CASH line" by fans in a contest held by the Ottawa Citizen
Ottawa Citizen
The Ottawa Citizen is an English-language daily newspaper owned by Postmedia Network in Ottawa, Canada. According to the Canadian Newspaper Association, the paper had a 2008 weekly circulation of 900,197.- History :...

. (The name is made from the initials of Captain Alfredsson, Spezza, and Heatley. Another nickname the line has picked up is the 'Pizza Line', and is the nickname used by the Citizen's rival paper, the Ottawa Sun.) The line made a dramatic debut in the first game, with Alfredsson scoring a goal to force overtime and Alfredsson and Heatley scoring goals in the league's first shootout. Heatley became the first Ottawa Senator in franchise history to reach 100 points and the first to reach the 50-goal mark. The line is notable as a top offensive line, the top line of all time for the Senators, and is widely regarded as one of the top lines in the NHL earning such quotes as 'best trio in the NHL', 'most dangerous line in hockey', 'high-flying trio', "league's highest scoring line" and 'potent first line' in the sports media and hockey fans, both of the Senators and other teams.

Despite the regular season success, the team entered the playoffs under a cloud. In February, Hasek had suffered an adductor muscle
Adductor muscle
- Humans :* Adductor muscles of the hip, the most common reference in humans, but may also refer to** Adductor brevis muscle, a muscle in the thigh situated immediately behind the pectineus and adductor longus...

 injury while playing for the Czech national ice hockey team
Czech national ice hockey team
The Czech men's national ice hockey team is the national ice hockey team of the Czech Republic. It is one of the most successful national ice hockey teams in the world, currently ranked fifth by the IIHF, behind Finland. It is controlled by the Czech Ice Hockey Association...

 during the 2006 Winter Olympics
2006 Winter Olympics
The 2006 Winter Olympics, officially known as the XX Olympic Winter Games, was a winter multi-sport event which was celebrated in Turin, Italy from February 10, 2006, through February 26, 2006. This marked the second time Italy hosted the Olympic Winter Games, the first being the VII Olympic Winter...

. He had played only one game for the Czech team and returned to Ottawa to heal but would not play for the Senators again. Rookie netminder Ray Emery
Ray Emery
Ray Emery , often nicknamed Razor or Sugar Ray, is a Canadian professional ice hockey goaltender, currently with the Chicago Blackhawks. He formerly played for the Anaheim Ducks, Philadelphia Flyers, and the Ottawa Senators of the National Hockey League and Atlant Moscow of the Kontinental Hockey...

 had to take over the starting goaltender duties, leading the media to predict an early playoff exit due to Hasek's absence. Hopes were raised in the first round, when Emery would become the first rookie netminder since Philadelphia's Brian Boucher
Brian Boucher
Brian "Boosh" Boucher is an American professional ice hockey goaltender for the Carolina Hurricanes of the National Hockey League .-Playing career:...

 in 2000 to win a playoff series when the Senators defeated Tampa Bay
Tampa Bay Lightning
The Tampa Bay Lightning are a professional ice hockey team based in Tampa, Florida. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . They have one Stanley Cup championship in their history, in 2003–04. They are often referred to as the...

, four games to one. However, the Senators then lost to the Buffalo Sabres
Buffalo Sabres
The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. They are members of the Northeast Division of the Eastern Conference of the National Hockey League .-Founding and early success: 1970-71—1980-81:...

 in the second round, a series in which all games were decided by one goal.

This was the last hurrah for several Senators, as Zdeno Chara
Zdeno Chára
Zdeno Chára is a Slovak professional ice hockey defenseman. He is the captain of the Boston Bruins of the National Hockey League and won the Norris Trophy while playing for them in 2008–09. At 6 ft 9 , he is the tallest player ever to play in the NHL...

, Hasek, Martin Havlat
Martin Havlat
Martin Havlát is a Czech professional ice hockey player currently playing for the San Jose Sharks of the National Hockey League .-Playing career:...

, Bryan Smolinski
Bryan Smolinski
Bryan Anthony Smolinski is an American professional ice hockey center. The Boston Bruins drafted him 21st overall in 1990. He has played in the National Hockey League for the Pittsburgh Penguins, New York Islanders, Los Angeles Kings, Ottawa Senators, Chicago Blackhawks, Vancouver Canucks and...

 and Brian Pothier
Brian Pothier
Brian Pothier is an American professional ice hockey player. Pothier played in the National Hockey League from 2000 until 2010. He is currently playing in the Swiss National League for Geneve Servette.-Playing career:...

 all left the team after the season. Chara, Hasek and Pothier signed with other teams as free agents. Havlat and Smolinski were traded away to Chicago.

2006–07: Trip to the Stanley Cup Finals

The Senators' season went off to a poor start, and was marked by a struggle to reach a .500 win-loss ratio. Until December, the team had a 21-18-1 record; however, they had much more success in the remaining half of the season, eventually finishing second in the division after the President's Trophy-winning Buffalo Sabres
Buffalo Sabres
The Buffalo Sabres are a professional ice hockey team based in Buffalo, New York. They are members of the Northeast Division of the Eastern Conference of the National Hockey League .-Founding and early success: 1970-71—1980-81:...

 and earning the fourth seed in the Eastern Conference. They ultimately finished with 105 points, their fourth straight 100-point season and sixth in the last eight.

In the playoffs, Ottawa's fourth placing in the Conference meant that the first-round playoff series was against the fifth-seeded Pittsburgh Penguins
Pittsburgh Penguins
The Pittsburgh Penguins are a professional ice hockey team based in Pittsburgh, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . The franchise was founded in 1967 as one of the first expansion teams during the league's original...

. Some media were expecting the Penguins to win the series because the Penguins had won the season series, the Senators' past playoff troubles and the strong young talent of the Penguins, including Sidney Crosby
Sidney Crosby
Sidney Patrick Crosby ONS is a Canadian professional ice hockey player and captain of the Pittsburgh Penguins of the National Hockey League . Crosby was drafted first overall by the Penguins out of the Quebec Major Junior Hockey League...

. However, the Senators won easily by a score of four games to one, including a 3-0 win in the fifth game. This was the only series where the Senators were the higher-seeded team.

The second-round series was versus the Atlantic Division
Atlantic Division (NHL)
The NHL's Atlantic Division was formed in 1993 as part of the Eastern Conference in a league realignment, the predecessor of which was the Patrick Division. It is the only division in the NHL where all of its current members have won the Stanley Cup at least twice, though only three teams have won...

-leading New Jersey Devils
New Jersey Devils
The New Jersey Devils are a professional ice hockey team based in Newark, New Jersey, United States. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League...

, in a rematch of the 2003
2003 Stanley Cup Playoffs
The 2003 Stanley Cup playoffs, the National Hockey League championship, began on April 9, 2003, following the 2002–03 regular season. The playoffs concluded on June 9, 2003, with the New Jersey Devils defeating the Mighty Ducks of Anaheim in seven games.The sixteen qualifying teams played...

 Eastern Conference Finals. The Senators again won by a score of four games to one.

Next, the Senators faced off against the Buffalo Sabres in the Conference Final, looking to get even for losing to the Sabres in the 2006 playoffs. The Senators took the series, again by a score of four games to one, earning the Prince of Wales Trophy
Prince of Wales Trophy
The Prince of Wales Trophy, also known as the Wales Trophy, is an award presented by the National Hockey League to the Eastern Conference playoff champions, prior to the final series of games for the Stanley Cup...

 as Eastern Conference Champion and advanced to the Stanley Cup Finals, to face the Western Conference champion Anaheim Ducks
Anaheim Ducks
The Anaheim Ducks are a professional ice hockey team based in Anaheim, California, USA. They are members of the Pacific Division of the Western Conference of the National Hockey League...

. Daniel Alfredsson scored the series-winning goal, (see video) in overtime, redemption for being beaten a year before on the goal that eliminated the Sens from the playoffs. It was also the first series win by the Senators against the Sabres.

First Stanley Cup finals in the capital in 80 years
The 2006–07 Senators thus became the first Ottawa team to be in the Stanley Cup Finals since the 1927 Stanley Cup Finals
1927 Stanley Cup Finals
The first game ended in a scoreless draw after after two ten-minute overtime periods. In the overtime, the condition of the ice became unplayable and NHL President Frank Calder called the game. There were two disallowed goals, one by each team, and both disallowed by off-sides.Before the next game,...

. Despite the 80-year gap, one fan attended games both the 1927 and the 2007 Finals. The third game of the series and first home game for Ottawa on June 2, was attended by 99-year-old Russell Williams as a guest of the Senators. He had attended the last Finals game in Ottawa on April 13, 1927, played in the old Ottawa Auditorium. Both the 1927 and 2007 games were won by the Senators.

The city was swept up in the excitement of being in the finals. Businesses along all of the main streets posted large hand-drawn 'Go Sens Go' signs, residents put up large displays in front of the their homes or decorated their cars. A large Ottawa Senators flag was draped on the City Hall, along with a large video screen showing the games. A six-story likeness of Daniel Alfredsson was hung on the Corel building and the Senators organization held rallies at City Hall, and car rallies of decorated cars paraded from Lynx stadium, through downtown to Scotiabank Place.

The series marked the first time that a NHL team with a captain
Captain (sports)
In team sports, a captain is a title given to a member of the team. The title is frequently honorary, but in some cases the captain may have significant responsibility for strategy and teamwork while the game is in progress on the field...

 from Europe had made the finals, as Senators captain Daniel Alfredsson
Daniel Alfredsson
Daniel Alfredsson is a Swedish professional ice hockey player. He is the captain of the Ottawa Senators of the National Hockey League . He is considered a leader by example and has been compared to former Detroit Red Wings captain Steve Yzerman in his value to the Senators...

 is from Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

. Previously, only Americans or Canadians had captained teams in the Finals. Alfredsson would be one of the bright lights for the Senators in the series, as he had been in all of the playoff series. But he would be one of the few bright lights as Anaheim won the series in five games bolstered by strong defensive play and opportunistic scoring.

The first two games were in Anaheim, both won by the Ducks by one goal margins. Game three went to the Senators, but game four in Ottawa was won by the Ducks, for an insurmountable 3 games to 1 lead. The Ducks would finish the series in game five at home. The Ducks had been favoured to win the Cup since before the season started. The Senators were the third consecutive Canadian franchise to reach the Final and they suffered the same fate as the Calgary Flames
Calgary Flames
The Calgary Flames are a professional ice hockey team based in Calgary, Alberta, Canada. They are members of the Northwest Division of the Western Conference of the National Hockey League . The club is the third major-professional ice hockey team to represent the city of Calgary, following the...

 of 2004
2004 Stanley Cup Playoffs
The 2004 Stanley Cup playoffs for the National Hockey League began on April 7, 2004, following the 2003–04 regular season. The playoffs ended with the Tampa Bay Lightning securing the Stanley Cup with a seven-game series win over the Calgary Flames on June 7. It was Tampa Bay's first Stanley Cup...

 and the Edmonton Oilers
Edmonton Oilers
The Edmonton Oilers are a professional ice hockey team based in Edmonton, Alberta, Canada. They are members of the Northwest Division in the Western Conference of the National Hockey League ....

 of 2006
2006 Stanley Cup Playoffs
The 2006 Stanley Cup playoffs for the National Hockey League championship began on April 21, 2006, following the 2005–06 regular season. The sixteen teams that qualified, seeded one through eight from each conference, played best-of-seven series with re-seeding after the conference quarterfinals...

.

2007–08: Stanley Cup hangover

The Senators made major changes in their hockey staff during the off-season. On June 17, 2007, general manager John Muckler was fired; he had been in the last year of his contract. Head coach Bryan Murray was promoted to GM. On July 5, 2007, he hired his nephew Tim Murray as assistant GM, followed by the promotion of assistant coach John Paddock
John Paddock
Alvin John Paddock is a Canadian former professional ice hockey player and the former head coach of the Winnipeg Jets and Ottawa Senators of the National Hockey League . During his long career in the American Hockey League he won five Calder Cup championships and was inducted into the AHL's Hall...

 to head coach on July 6, 2007. On August 15, goaltending coach Ron Low
Ron Low
Ronald Albert Low is a former Canadian ice hockey goaltender and coach. He grew up in Foxwarren, Manitoba.-Playing career:...

 was named as assistant coach and Eli Wilson was named goaltending coach. Assistant coach Greg Carvel retained his duties.

On November 5, 2007, the Ottawa Senators set a franchise record eighth straight win with their victory over the Toronto Maple Leafs. On November 6, six Senators were named to the All-Star Game
56th National Hockey League All-Star Game
The 56th National Hockey League All-Star Game was held on January 27, 2008 at the Philips Arena in Atlanta, Georgia, home of the Atlanta Thrashers, during the 2007–08 NHL season....

 ballot: Daniel Alfredsson, Ray Emery
Ray Emery
Ray Emery , often nicknamed Razor or Sugar Ray, is a Canadian professional ice hockey goaltender, currently with the Chicago Blackhawks. He formerly played for the Anaheim Ducks, Philadelphia Flyers, and the Ottawa Senators of the National Hockey League and Atlant Moscow of the Kontinental Hockey...

, Dany Heatley, Chris Phillips
Chris Phillips
Chris Phillips is a Canadian professional ice hockey player currently playing for the Ottawa Senators of the National Hockey League . He has been a member of the Ottawa Senators for his entire career, which began with the 1997–98 season. He also serves as their alternate captain and is regarded...

, Wade Redden
Wade Redden
Wade Redden is a Canadian professional ice hockey defenceman currently playing in the New York Rangers organization for its American Hockey League affiliate, the Connecticut Whale. He joined the New York Rangers in 2008 after 11 seasons with the Ottawa Senators...

 and Jason Spezza, the most from any one team in the NHL. The CASH line was named to the All-Star roster in its entirety: Alfredsson to the starting lineup and Dany Heatley and Jason Spezza as reserves. On January 24, 2008, Alfredsson recorded a franchise record 7 points (3 goals, 4 assists) against the Tampa Bay Lightning, taking over the NHL scoring lead momentarily.

After the hot start, a prolonged slump through January and February occurred during which the Senators won only 7 of 21 games, and Murray fired head coach Paddock and assistant coach Ron Low on February 27, 2008, taking over the coaching duties himself. After the coaching switch, team performance improved, but did not match the performance of the beginning of the season. A playoff spot was in doubt until the Senators' last game of the season, a loss to Boston, but the team qualified due to Carolina losing. After all other games were played, the team ended up as the seventh seed and faced the Pittsburgh Penguins in the opening round, a repeat of the 2006-2007 Eastern Conference quarter final. The Senators lost the series 4–0, the third time they were swept in a first-round series. The result, after going to the finals the previous season, led to speculation by the media that the team would make a large change in personnel before next season, including the buying out of Ray Emery
Ray Emery
Ray Emery , often nicknamed Razor or Sugar Ray, is a Canadian professional ice hockey goaltender, currently with the Chicago Blackhawks. He formerly played for the Anaheim Ducks, Philadelphia Flyers, and the Ottawa Senators of the National Hockey League and Atlant Moscow of the Kontinental Hockey...

 and the Senators not re-signing their free agents.

2008–09: Season of Turnover

After a disappointing 2007–08 season, Senators' management promised change, and in the off-season fulfilled that promise with changes both in coaching and on-ice personnel. On June 13, 2008, the Senators named Craig Hartsburg
Craig Hartsburg
Craig William Hartsburg is a retired Canadian professional hockey player and associate coach in the National Hockey League for the Calgary Flames. He also coached in the Ontario Hockey League. He has previously been an NHL head coach with the Chicago Blackhawks, the Mighty Ducks of Anaheim and...

, who had been head coach of the OHL's Sault Ste. Marie Greyhounds
Sault Ste. Marie Greyhounds
The Sault Ste. Marie Greyhounds are a major junior ice hockey team in the Ontario Hockey League. The Greyhounds play home games at the Essar Centre. The present team was founded in 1962 as a team in the Northern Ontario Hockey Association. The Greyhounds name has been used by several ice hockey...

, as the new head coach, signing him to a three-year contract. The Senators also named Curtis Hunt
Curtis Hunt
Curtis Hunt is a retired professional ice hockey player who currently is the head coach for the Regina Pats os the Western Hockey League .-Playing career:...

, formerly of the Regina Pats
Regina Pats
The Regina Pats are a junior ice hockey team that plays in the Western Hockey League. The Pats are based out of Regina, Saskatchewan and the Brandt Centre is their home arena.-History:...

, as assistant coach. On the player side, the first change was the buy-out of troubled goaltender Ray Emery
Ray Emery
Ray Emery , often nicknamed Razor or Sugar Ray, is a Canadian professional ice hockey goaltender, currently with the Chicago Blackhawks. He formerly played for the Anaheim Ducks, Philadelphia Flyers, and the Ottawa Senators of the National Hockey League and Atlant Moscow of the Kontinental Hockey...

's contract following a difficult season. Long-time Senator Wade Redden
Wade Redden
Wade Redden is a Canadian professional ice hockey defenceman currently playing in the New York Rangers organization for its American Hockey League affiliate, the Connecticut Whale. He joined the New York Rangers in 2008 after 11 seasons with the Ottawa Senators...

 left via free-agency, and 2007–08 trade acquisitions Mike Commodore
Mike Commodore
Michael Commodore is a Canadian professional ice hockey defenceman currently playing for the Detroit Red Wings of the National Hockey League .-Playing career:...

, Cory Stillman
Cory Stillman
Cory Stillman is a former Canadian professional ice hockey player.- Playing career :Stillman grew up in Peterborough, Ontario playing hockey for the Minor Petes program. He also played competitive baseball. In 1989–90, Stillman played for the Peterborough Roadrunners Jr.B...

, and Martin Lapointe
Martin Lapointe
Martin Lapointe is a Canadian former professional ice hockey player. He played in the National Hockey League for the Ottawa Senators, Detroit Red Wings, Boston Bruins, and Chicago Blackhawks.-Playing career:...

 were not re-signed. Brian McGrattan
Brian McGrattan
Brian McGrattan is a Canadian professional ice hockey player currently playing with the Nashville Predators of the National Hockey League .-Playing career:...

 and Andrej Meszaros
Andrej Meszároš
Andrej Meszároš is a Slovak professional ice hockey defenceman currently playing for the Philadelphia Flyers of the National Hockey League .-Playing career:...

 were traded, Meszaros following a contract dispute. From the free agent market, the Senators signed goaltender Alex Auld
Alex Auld
Alexander Auld is a Canadian professional ice hockey goaltender currently playing for the Ottawa Senators of the National Hockey League . Auld has also played for the New York Rangers, Vancouver Canucks, Florida Panthers, Phoenix Coyotes, Boston Bruins, Montreal Canadiens and Dallas Stars of the NHL...

, defenceman Jason Smith, and agitating forward Jarkko Ruutu
Jarkko Ruutu
Jarkko Ruutu ; born August 23, 1975) is a Finnish professional ice hockey player. Ruutu is currently playing for SM-Liiga team Jokerit. He is the brother of Tuomo Ruutu, currently playing in the NHL on the Carolina Hurricanes, and retired player Mikko Ruutu....

. In exchange for Meszaros, defencemen Filip Kuba
Filip Kuba
Filip Kuba is a Czech professional ice hockey defenceman currently playing for the Ottawa Senators of the National Hockey League...

, Alexandre Picard
Alexandre R. Picard
Alexandre R. Picard is a Canadian professional ice hockey defenceman who currently plays for the Pittsburgh Penguins organization.-Playing career:...

, and a 2009 first round pick (later dealt for defenceman Chris Campoli
Chris Campoli
Chris Campoli is a Canadian professional ice hockey player who is currently playing for the Montreal Canadiens. Campoli previously played with the Chicago Blackhawks, Ottawa Senators and New York Islanders.- Junior career :...

) were acquired from the Tampa Bay Lightning.

To start the 2008–09 season, the Senators played their first-ever games in Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, starting in Gothenburg
Gothenburg
Gothenburg is the second-largest city in Sweden and the fifth-largest in the Nordic countries. Situated on the west coast of Sweden, the city proper has a population of 519,399, with 549,839 in the urban area and total of 937,015 inhabitants in the metropolitan area...

, Sweden
Sweden
Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

, playing Daniel Alfredsson's former team Frolunda HC
Frölunda HC
Frölunda Hockey Club, also known as the Frölunda Indians, are a Swedish professional ice hockey club based in Gothenburg. They are currently playing in the highest Swedish league, Elitserien, where they have played the majority of the seasons during its existence. The last time they played in the...

. The Senators then began the regular season with two games in Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

, Sweden against the Pittsburgh Penguins, splitting the results in a 4-3 overtime loss and a 3–1 win.
The Senators struggled throughout the first half of the season having the lowest number of goals scored in the league. Following a disappointing 17-24-7 start, the Senators fired Hartsburg on February 1, 2009, following a 7-4 loss to the Washington Capitals
Washington Capitals
The Washington Capitals are a professional ice hockey team based in Washington, D.C. They are members of the Southeast Division of the Eastern Conference of the National Hockey League . Since their founding in 1974, "The Caps" have won one conference championship to reach the 1998 Stanley Cup...

. He was replaced by Cory Clouston, the head coach of their farm team in Binghamton, NY. The team showed almost immediate improvement under Clouston, playing above .500 for the remainder of the season. Though much improved, the team was unable to make up for its poor start, and was officially eliminated from playoff contention on March 31. The team continued to play well, winning nine games in a row at home. On April 8, Clouston was rewarded with a two-year deal to continue coaching the Senators.

2009–10 season: Return to the playoffs

After the season had concluded, word was leaked that star forward Heatley had demanded a trade, placing GM Murray in a precarious position. On June 30, a deal to Edmonton
Edmonton Oilers
The Edmonton Oilers are a professional ice hockey team based in Edmonton, Alberta, Canada. They are members of the Northwest Division in the Western Conference of the National Hockey League ....

 was finalized, but Heatley rejected it by refusing to waive his no-trade clause. On September 12, 2009, Heatley was traded, along with a 5th round pick in 2010 NHL Entry Draft
2010 NHL Entry Draft
The 2010 NHL Entry Draft was the 48th NHL Entry Draft, held on June 25–26, 2010 at the Staples Center in Los Angeles, California, home arena of the Los Angeles Kings. This was the first time Los Angeles hosted the NHL Entry Draft. An unofficial record of 11 American-trained players were selected in...

, to the San Jose Sharks
San Jose Sharks
The San Jose Sharks are a professional ice hockey team based in San Jose, California, United States. They are members of the Pacific Division of the Western Conference of the National Hockey League...

 in exchange for forwards Milan Michalek
Milan Michálek
Milan Michálek is a Czech professional ice hockey player currently playing left wing for the Ottawa Senators of the National Hockey League . He was drafted sixth overall by the San Jose Sharks in the 2003 NHL Entry Draft...

 and Jonathan Cheechoo
Jonathan Cheechoo
Jonathan Earl Cheechoo is a Canadian professional ice hockey right winger currently playing for the Peoria Rivermen of the American Hockey League. During the 2005–06 National Hockey League season, he led the NHL with 56 goals and won the Maurice "Rocket" Richard Trophy...

, as well as a second round pick in the 2010 NHL Draft. Michalek would play well for the Senators, but Cheechoo struggled and was demoted to the Binghamton Senators
Binghamton Senators
The Binghamton Senators are a professional ice hockey team in the American Hockey League . Nicknamed the B-Sens, they play in Binghamton, New York at the Broome County Veterans Memorial Arena. Along with the Elmira Jackals of the ECHL, the B-Sens are minor league affiliates of the Ottawa Senators...

 before having his contract bought out in the off-season.

On January 13, 2010, Bryan Murray relieved goaltending coach Eli Wilson of his duties. Immediately afterward, the team went on a team-record 11-game winning streak. The streak propelled the team to the top of the North-east division standings and a top-three placing for the playoffs. The team was unable to hold off the Sabres for the division lead, but qualified for the playoffs in the fifth position. For the third season in four, the Senators played off against the Penguins in the first round. A highlight for the Senators was winning a triple-overtime fifth game in Pittsburgh, but the team was unable to win a playoff game on home ice, losing the series in six games.

2011–present: Rebuilding

The Senators had a much poorer than expected 2010-2011
2010–11 Ottawa Senators season
The 2010–11 Ottawa Senators season was the 19th NHL season for the modern Senators franchise. The Senators posted a regular season record of 32 wins, 40 losses, and 10 overtime/shootout losses for 74 points, failing to qualify for the Stanley Cup playoffs for the second time in three seasons...

 campaign, resulting in constant rumours of a shakeup right through until December. The rumours were heightened in January after the team went on a lengthy losing streak. January was a dismal month for the Senators, winning only one game all month. Media speculated on the imminent firing of Clouston, Murray or both. Owner Melynk cleared the air in an article in the January 22, 2011 edition of the Ottawa Sun
Ottawa Sun
The Ottawa Sun is a daily tabloid newspaper in Ottawa, Ontario, Canada. It is published by Sun Media. It was first published in the early 1980s as the Ottawa Sunday Herald, until it was acquired by Toronto Sun Publishing Corporation in 1988....

.
Melnyk stated that he would not fire either Clouston or Murray, but that he had given up on this season and was in the process of developing a plan for the future. On Monday, January 24, the Toronto Globe and Mail reported that the plan included hiring a new general manager before the June entry draft and that Murray would be retained as an advisor to the team. A decision on whether to retain Clouston would be made by the new general manager. The article by Roy MacGregor, a long-time reporter of the Ottawa Senators, stated that former assistant coach Pierre McGuire
Pierre McGuire
Pierre McGuire , is an ice hockey analyst for National Hockey League broadcasts on NBC and Versus in the United States. Until 2011, he was a prominent hockey analyst on The Sports Network in Canada. Previously, he was a player, coach, and scout.-Hockey career:McGuire won two Stanley Cups as a scout...

 had already been interviewed. Murray, in a press conference that day stated that he wished to stay on as the team's general manager. He also stated that Melnyk was allowing him to continue as general manager without restraint. Murray said that the players were now to be judged by their play until the February 28 trade deadline. Murray would attempt to move "a couple, at least" of the players for draft picks or prospects at that time if the Senators remained out of playoff contention. At the time of Murray's comments the team was eight games under .500 and 14 points out of a playoff position after 49 games.

Murray started with the trading of Mike Fisher to the Nashville Predators
Nashville Predators
The Nashville Predators are a professional ice hockey team based in Nashville, Tennessee. They are members of the Central Division of the Western Conference of the National Hockey League...

 in exchange for a first-round pick in the 2011 draft
2011 NHL Entry Draft
The 2011 NHL Entry Draft was the 49th NHL Entry Draft. It was held on June 24–25, 2011, at the Xcel Energy Center in St. Paul, Minnesota. It was the first time the Draft was held in the state of Minnesota since the Minnesota North Stars hosted the 1989 NHL Entry Draft.The top three picks consisted...

. Fisher already had a home in Nashville with new wife Carrie Underwood
Carrie Underwood
Carrie Marie Underwood is an American country singer-songwriter and actress who rose to fame as the winner of the fourth season of American Idol, in 2005...

. The trading of Fisher, a fan favorite in Ottawa, lead to a small anti-Underwood backlash in the city with the banning of her songs from the play lists of some local radio stations. Murray next traded Chris Kelly, another veteran, to the Boston Bruins
Boston Bruins
The Boston Bruins are a professional ice hockey team based in Boston, Massachusetts, USA. They are members of the Northeast Division of the Eastern Conference of the National Hockey League . The team has been in existence since 1924, and is the league's third-oldest team and its oldest in the...

 for a second-round pick in the 2011 draft. A few days later, pending unrestricted free agent Jarkko Ruutu
Jarkko Ruutu
Jarkko Ruutu ; born August 23, 1975) is a Finnish professional ice hockey player. Ruutu is currently playing for SM-Liiga team Jokerit. He is the brother of Tuomo Ruutu, currently playing in the NHL on the Carolina Hurricanes, and retired player Mikko Ruutu....

 was sent to the Anaheim Ducks
Anaheim Ducks
The Anaheim Ducks are a professional ice hockey team based in Anaheim, California, USA. They are members of the Pacific Division of the Western Conference of the National Hockey League...

 in exchange for a sixth-round pick in 2011. A swap of goaltenders was made with the Colorado Avalanche
Colorado Avalanche
The Colorado Avalanche are a professional ice hockey team based in Denver, Colorado, United States. They are members of the Northwest Division of the Western Conference of the National Hockey League . The Avalanche have won the Stanley Cup twice, in 1995–96 and 2000–01. The franchise...

 which brought Craig Anderson to Ottawa in exchange for Brian Elliott
Brian Elliott
Brian Elliott is a Canadian ice hockey goaltender who currently plays for the St. Louis Blues of the National Hockey League. He was drafted by the Ottawa Senators in the ninth round of the 2003 NHL Entry Draft, 291st overall...

. Both goalies were having sub-par seasons prior to the trade. Under-achieving forward Alex Kovalev was traded to the Pittsburgh Penguins
Pittsburgh Penguins
The Pittsburgh Penguins are a professional ice hockey team based in Pittsburgh, Pennsylvania. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . The franchise was founded in 1967 as one of the first expansion teams during the league's original...

 for a seventh-round draft pick. On trade deadline day, Ottawa picked up goaltender Curtis McElhinney
Curtis McElhinney
Robert Curtis McElhinney is a Canadian professional ice hockey player with the Portland Pirates of the American Hockey League. McElhinney was a sixth-round selection of the Flames, 176th overall, at the 2002 NHL Entry Draft...

 on waivers, and traded Chris Campoli
Chris Campoli
Chris Campoli is a Canadian professional ice hockey player who is currently playing for the Montreal Canadiens. Campoli previously played with the Chicago Blackhawks, Ottawa Senators and New York Islanders.- Junior career :...

 with a seventh-round pick to the Chicago Blackhawks
Chicago Blackhawks
The Chicago Blackhawks are a professional ice hockey team based in Chicago, Illinois. They are members of the Central Division of the Western Conference of the National Hockey League . They have won four Stanley Cup championships since their founding in 1926, most recently coming in 2009-10...

 for a second-round pick and Ryan Potulny
Ryan Potulny
Ryan Potulny is an American professional ice hockey player. Potulny is a member of the Washington Capitals in the National Hockey League...

. Goaltender Anderson played very well down the stretch for Ottawa, and the team quickly signed the soon-to-be unrestricted free agent to a four-year contract. After media speculation on the future of Murray within the organization, Murray was re-signed as general manager on April 8, to a three-year extension. On April 9, head coach Cory Clouston
Cory Clouston
Cory Clouston is an ice hockey coach, currently the head coach of the Brandon Wheat Kings of the Western Hockey League. He has previously served as head coach of the Ottawa Senators of the National Hockey League , the Binghamton Senators of the American Hockey League , and the Kootenay Ice of...

 and assistants Greg Carvel and Brad Lauer
Brad Lauer
Brad R. Lauer is a Canadian ice hockey coach and former professional ice hockey player. Lauer was drafted 34th overall in the 1985 NHL Entry Draft by the New York Islanders and played in the National Hockey League for the Islanders, Chicago Blackhawks, Ottawa Senators, and Pittsburgh...

 were dismissed from their positions. Murray said that the decision was made based on the fact that the team entered the season believing it was a contender, but finished with a 32-40-10 record. Former Detroit Red Wings
Detroit Red Wings
The Detroit Red Wings are a professional ice hockey team based in Detroit, Michigan. They are members of the Central Division of the Western Conference of the National Hockey League , and are one of the Original Six teams of the NHL, along with the Toronto Maple Leafs, Montreal Canadiens, New York...

' assistant coach Paul MacLean was hired as Clouston's replacement on June 14, 2011.

Logo and jersey design

The team colours are red, black and white, like the original era Senators, and like other Ottawa sports teams (such as the Ottawa Renegades
Ottawa Renegades
Ottawa Renegades was the most recent name of a Canadian Football League team based in Ottawa, Ontario founded in 2002, seven years after the storied Ottawa Rough Riders folded...

, Rough Riders
Ottawa Rough Riders
The Ottawa Rough Riders were a Canadian Football League team based in Ottawa, Ontario, founded in 1876. One of the oldest and longest lived professional sports teams in North America, the Rough Riders won the Grey Cup championship nine times. Their most dominant era was the 1960s and 1970s, a...

 and 67s), with added trim of gold. The colours are attributed to the colours of the defunct Ottawa Amateur Athletic Association, the Ottawa Hockey Club being a member club.

The club logo is officially the head of a Roman general, a member of the Senate of the Roman Empire, projecting from a gold circle. There have been several versions of the team logo. The original, unveiled on May 23, 1991, described the general as a "centurion
Centurion
A centurion was a professional officer of the Roman army .Centurion may also refer to:-Military:* Centurion tank, British battle tank* HMS Centurion, name of several ships and a shore base of the British Royal Navy...

 figure, strong and prominent" according to its designer, Tony Milchard. Milchard intended the logo to be similar to that of the Chicago Blackhawks
Chicago Blackhawks
The Chicago Blackhawks are a professional ice hockey team based in Chicago, Illinois. They are members of the Central Division of the Western Conference of the National Hockey League . They have won four Stanley Cup championships since their founding in 1926, most recently coming in 2009-10...

 head logo. Leaked before its unveiling, the logo design was unpopular with fans, being compared unfavourably to the American Express card, the USC Trojans and the Trojan condom. The original had the words "Ottawa Senators" within the circle. This logo was slightly revised in 1996 to remove the team name from the gold circle and replace it with laurels.

The original home jersey was white with black and red stripes. The original 'away' jersey was black, with white and red trim. Shoulder patches used a winged 'S' 'established MDCCCXCIV' (1894) logo. The league changed its policies on coloured and white jerseys and the white jersey became the 'away' jersey. The club would use the white jersey with the original logo until the end of the 2007 Stanley Cup Finals
2007 Stanley Cup Finals
The 2007 Stanley Cup Final was a best-of-seven playoff series that determined the National Hockey League champion for the 2006–07 season. As a culmination of the 2007 Stanley Cup playoffs, the Western Conference champion Anaheim Ducks defeated the Eastern Conference champion Ottawa Senators in...

.

In 1998, the Senators unveiled a new logo, taking the head, which had been in profile, and rotating it so that it was face-first. The new logo was unveiled with a new red 'third' jersey, prominently using 'curved' or 'swoosh' stripes. On the shoulder, the original logo was used as a shoulder patch. The original dark jersey, (then the 'away' jersey) which was mostly black, was retired after the season. The red jersey became the home jersey and it remained in use until the end of the 2007 Stanley Cup Finals.

Starting in July 2000, the Senators reused the alternate logo on another third jersey, designed by Ottawa firm Hoselton Brunet, this one black with red and gold sleeves and a gold stripe with laurel leaves along the bottom of the jersey. On the shoulders, was a modified version of the original Peace Tower logo of the expansion campaign, which the management liked. Like the original logo, this design was leaked onto the Internet. This jersey was in use until the end of the 2006–07 season.

2007 update

On August 22, 2007, the Senators unveiled a set of new jerseys, which have a more refined, streamlined look to them,. The team retired all three previous jerseys and did not have a third jersey for the 2007–08 season. The updated look came in conjunction with the launch of the new Rbk EDGE jerseys by Reebok
Reebok
Reebok International Limited, a subsidiary of the German sportswear company Adidas since 2005, is a producer of Athletic shoes, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope or gazelle...

, adopted league-wide for the 2007–08 season.

At the same time, the team updated its logos, designed by local firm Acart Communications. The new primary logo is an update of the old secondary logo, which according to team owner Eugene Melnyk, "represents strength and determination." The logo was modified in several ways, updating the facial features, removing facial colouring, reducing size of the gold semicircle and updating the cape of the warrior. The new secondary logo is an update of the old primary logo. Only the primary logo will appear on the jerseys, as the secondary logo will be on Sens' merchandise. The new shoulder patch 'O' logo replaces the winged 'S' shoulder patch with the jersey logo of the original Ottawa Senators club.

2008 and 2011 third jerseys

On November 22, 2008, the Senators unveiled a new third jersey
Third jersey
A third jersey or alternate jersey is a sports team's alternate and/or throwback design for the previously established other two jerseys, the home and away outfits. Alternate jerseys are used in all four of the North American major professional sports leagues as well as college sports, semipro...

 in a game versus the New York Rangers
New York Rangers
The New York Rangers are a professional ice hockey team based in the borough of Manhattan in New York, New York, USA. They are members of the Atlantic Division of the Eastern Conference of the National Hockey League . Playing their home games at Madison Square Garden, the Rangers are one of the...

. Marketed with the slogan 'Back in Black' in reference to the black "away" jerseys the team wore during its first several seasons, the jersey is primarily black, while the team's other traditional colors of white and red are also integrated. The Senators' primary "centurion
Centurion
A centurion was a professional officer of the Roman army .Centurion may also refer to:-Military:* Centurion tank, British battle tank* HMS Centurion, name of several ships and a shore base of the British Royal Navy...

 figure" logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

 moves to the shoulders. The front features the word 'SENS' in white with red and gold trim, as a new primary logo
Logo
A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations and even individuals to aid and promote instant public recognition...

. The 'SENS' third jersey was retired in 2011.
On January 20, 2011, the Ottawa Sun
Ottawa Sun
The Ottawa Sun is a daily tabloid newspaper in Ottawa, Ontario, Canada. It is published by Sun Media. It was first published in the early 1980s as the Ottawa Sunday Herald, until it was acquired by Toronto Sun Publishing Corporation in 1988....

reported that the Senators organization was studying designs for a new third jersey to commemorate the 20th anniversary of the current franchise. The Senators announced to season ticket holders on March 2, 2011, that the new third jersey will be a 'heritage design' based on the early-era Senators jersey. The new third jersey was to be unveiled officially on October 1, 2011, however was mistakenly leaked after being discovered in a souvenir store at First Niagara Center. The jersey will be a 'barber-pole' design with a large 'O' on the front, and shield-shaped badges on each shoulder. One shoulder badge has the words "Ottawa Senators", the other has the words "Sénateurs d'Ottawa".

Mostly black, the third jersey incorporates horizontal striping intended to be reminiscent of the original Senators
Ottawa Senators (original)
The Ottawa Senators were an amateur, and later, professional, ice hockey team based in Ottawa, Canada which existed from 1883 to 1954. The club was the first hockey club in Ontario, a founding member of the National Hockey League and played in the NHL from 1917 until 1934...

' 'barber-pole' designs, and the large letter O used in Ottawa jersey designs going back to the 1890s. The new jersey, while an entirely new creation, most resembles the look of the 1926–27 Senators
1926–27 Ottawa Senators season
The 1926–27 Ottawa Senators season was the club's tenth season of play in the NHL, 42nd overall. The Senators would win the Stanley Cup for the fourth time in seven years, and eleventh overall including the pre-NHL years.-Pre-season:...

, when the franchise won its last Stanley Cup. Shield-type patches were added to the shoulders. The design of the shield-type patches was intended to be similar to the shield patches that the original Senators added to their jerseys after each Stanley Cup championship win. The patches spell the team name, one in English, and one in French. Jacob Barrette, a local Gatineau, Quebec fan had posted a similar design on the internet since 2009. The Senators worked with Barrette to develop the jersey design in time for the 20th anniversary season.

See also


External links

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