Reebok
Encyclopedia
Reebok International Limited, a subsidiary of the German
sportswear company Adidas
since 2005, is a producer of Athletic shoe
s, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope
or gazelle
. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton
, United Kingdom, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.
In 1960, two of the founder's grandsons Joe and Jeff Foster renamed the company Reebok in United Kingdom, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling. The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.
Supplier information, according to the Reebok website as of May 2007:
"Footwear
Reebok uses footwear factories in 14 countries. Most factories making Reebok footwear are based in Asia — primarily China (accounting for 51% of total footwear production), Indonesia (21%), Vietnam (17%) and Thailand (7%). Production is consolidated, with 88% of Reebok footwear manufactured in 11 factories, employing over 75,000 workers.
"Apparel
Reebok has factories in 45 countries. The process of purchasing products from suppliers is organized by region. Most (52%) of Reebok's apparel sold in the United States is produced in Asia, with the rest coming from countries in the Caribbean, North America, Africa and the Middle East. Apparel sold in Europe is typically sourced from Asia and Europe. Apparel sold in the Asia Pacific region is typically produced by Asian-based manufacturers.
Reebok surged in popularity in 1982 after the introduction of the Freestyle athletic shoe, which was specifically designed for women and came out when the aerobics fitness craze started. Reebok Freestyle was popular not only as athletic wear but also on the streets as casual wear because of its comfort and styling. As a result, the Freestyle became an icon of the 1980s fashion scene with hi-top versions (including two velcro straps at the top) and colors including white, black, red, yellow, and blue. Reebok continues to produce the Freestyle to this day, as it is popular with cheerleading, aerobic dancing, the gym, and other consumers.
Following the height of the Freestyle success, Reebok also introduced a popular athletic shoe for men, called the Ex-O-Fit. Similar to the Freestyle, it came in low-top and hi-top versions; however, unlike the Freestyle hi-top with two velcro closure straps, the Ex-O-Fit only had one strap. One of the designers of this early footwear was the founder's son, David Foster.
.
(NFL) since 2002 (marketed as NFL Equipment), the Canadian Football League
(CFL) since 2004, and is the official shoe supplier to the NFL and Major League Baseball
(MLB).
The company also holds sponsorships with Brazilian clubs Cruzeiro
, Internacional
, and São Paulo FC; and German club FC Köln
for the 2008–09 season. Reebok will stop sponsoring Mexican club C.D. Guadalajara
before the Apertura 2011 season. Parent Company Adidas will take over as sponsor.
In addition, Reebok acquired official National Hockey League
(NHL) sponsor CCM
in 2004, and is now manufacturing ice hockey
equipment under the CCM and Reebok brands, and has signed popular young stars Sidney Crosby
and Alexander Ovechkin
to endorsement deals (Crosby for Reebok, Ovechkin for CCM). Reebok Hockey has its headquarters in Montreal
, Quebec
, Canada
. Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. However, recently Reebok has been making vintage jerseys (like the 1967 Toronto Maple Leafs blue jerseys shown here )under the CCM name.
Reebok is also endorsed by Lewis Hamilton
, Allen Iverson
, Yao Ming
, Carolina Klüft
, Amélie Mauresmo
, Nicole Vaidišová
, Shahar Pe'er
, Ivy
, Thierry Henry
, Vince Young
, Iker Casillas
, Ryan Giggs
, Andriy Shevchenko
, and Amir Khan
.
, a Premier League football club, however, in 2009 Bolton changed their sponsership to 188bet
. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium
. Several other English clubs had Reebok sponsorship deals up until the purchase by Adidas
, but most have since switched to either the parent brand (which has a long history in football) or another company altogether.
In rugby union
, Reebok sponsored the Wales national team
until late 2008, who won the Grand Slam
in the Six Nations Championship
in that year, and the Tasman Makos
in New Zealand's domestic competition, the Air New Zealand Cup
.
In 2006, FC Barcelona
and France
striker Thierry Henry
(then playing for Arsenal
) signed a deal to join the "I Am What I Am" campaign on August 1, 2006. Ryan Giggs has also done "I Am What I Am" commercials. Also, on August 1, Andriy Shevchenko started his endorsement deal with the company.
competition. Although not an expensive deal, this partnership is paying dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 jerseys have been sold in Australia, a record for a single league's sales in a year for a sports manufacturer.
Reebok sponsors four teams in the Australian Football League
, those being the Gold Coast Suns
, the Melbourne Football Club
, the Port Adelaide Football Club
and the Richmond Football Club
. Reebok sponsors the St George Illawarra Dragons
in the NRL.
teams, such as the Royal Challengers Bangalore
, Kolkata Knight Riders
, Rajasthan Royals
and Chennai Super Kings
in the first edition of the league held in 2008. However, for the second edition held in 2009, the sponsorships included Royal Challengers Bangalore
, Kolkata Knight Riders
, Chennai Super Kings
, Kings XI Punjab
kits.
The Brand Trust Report
, India Study, 2011 published by the Trust Research Advisory ranked Reebok as the 14th most trusted brand in India.
became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched on November 21, 2003 and the S. Carter sneaker became the fastest-selling shoe in the company's history. Later, Reebok made a deal with rapper 50 Cent
to release a line of G-Unit
sneakers and artists like Nelly
and Miri Ben-Ari
have become spokespersons for the company. Reebok also signed Scarlett Johansson
and introduced her own line of apparel and footwear called Scarlett Hearts, an Rbk Lifestyle Collection. Reebok also produce shoes for Emporio Armani under the label EA7. These shoes are marketed to the high-end fashion market.
– all teams NFL
– all teams (until 2011)
Peyton Manning
Vince Young
Matt Hasselbeck
Eli Manning
Phillip Rivers
Roddy White
Randy Moss
Jamaal Charles
Knowshon Moreno
Santonio Holmes
Derek Lokey
,
Tim Lincecum
,
Hunter Pence
,
Josh Beckett
,
Justin Verlander
,
Adam Lind
,
R.A. Dickey, Justin Morneau
, Clay Buchholz
, Tim Wakefield
, Bobby Jenks
, Tommy Hanson
, Heath Bell
, Brandon Webb
.
Allen Iverson
John Wall
Danilo Gallinari
Jameer Nelson
Jason Terry
Mark Caguioa
Zimbabwe World XI
Royal Challengers Bangalore
Kolkata Knight Riders
Kings XI Punjab
Yusuf Pathan
Irfan Pathan
Mahela Jayawardene
Shakib Al Hasan
Internacional
São Paulo Saprissa
Mohammedan
Persiba Balikpapan
Persela Lamongan
Medan Chief Persema Malang
(Stadium
.
Víkingur
Köln
Drenica
CSKA Moscow
Melbourne Victory
Newcastle Jets North Queensland Fury Perth Glory
Brisbane Roar Sydney FC
Wellington Phoenix
Thierry Henry
Iker Casillas
Ryan Giggs
NHL
– all teams AHL
- all teams ECHL
- all teams Sidney Crosby
Roberto Luongo
Jean-Sébastien Giguère
Marty Turco
Marc-André Fleury
Matt Duchene
Darren Helm
Jonathan Bernier
Roman Hamrlik
Pavel Datsyuk
Victor Hedman
(golf) Nicole Vaidišová
(tennis) Josh Beckett
(baseball)
United States NBA
– exclusive kit provider for all its teams (2001–06) WNBA
– exclusive kit provider for all its teams (2001–06)
Hawai'i Warriors
UCLA Bruins
Utah Utes
Wisconsin Badgers Wyoming Cowboys
(1999–2001) Chile
(1996–2000)
Colombia
(1998–2001) Ecuador
(1992-1993)
Paraguay
(1996-2000) Russia
(1992-1998)
Godoy Cruz Palmeiras
Fluminense
Universidad Católica
Emelec
Bolton Wanderers
- (1990-2009) Liverpool
- (1996-2006) Manchester City
- (2003-07) West Ham United
- (2003-07) Bastia
Borussia Mönchengladbach
Cagliari
Fiorentina
Chivas de Guadalajara
- (2004-11) Utrecht Sporting Lisbon - (1998-2006) Heart of Midlothian
Atlético Madrid - (1998-2001) Peñarol
Rapids
Revolution
(1997−2006)
Australia (1997−1999)
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
sportswear company Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
since 2005, is a producer of Athletic shoe
Athletic shoe
Athletic shoe is a generic name for the footwear primarily designed for sports or other forms of physical exercise but in recent years has come to be used for casual everyday activities....
s, apparel, and accessories. The name comes from the Afrikaans spelling of rhebok, a type of African antelope
Antelope
Antelope is a term referring to many even-toed ungulate species indigenous to various regions in Africa and Eurasia. Antelopes comprise a miscellaneous group within the family Bovidae, encompassing those old-world species that are neither cattle, sheep, buffalo, bison, nor goats...
or gazelle
Gazelle
A gazelle is any of many antelope species in the genus Gazella, or formerly considered to belong to it. Six species are included in two genera, Eudorcas and Nanger, which were formerly considered subgenera...
. In 1890 in Holcombe Brook, a small village 6 miles north east of Bolton
Bolton
Bolton is a town in Greater Manchester, in the North West of England. Close to the West Pennine Moors, it is north west of the city of Manchester. Bolton is surrounded by several smaller towns and villages which together form the Metropolitan Borough of Bolton, of which Bolton is the...
, United Kingdom, Joseph William Foster was making a living producing regular running shoes when he came up with the idea to create a novelty spiked running shoe. After his ideas progressed he joined with his sons, and founded a shoe company named J.W. Foster and Sons in 1895.
In 1960, two of the founder's grandsons Joe and Jeff Foster renamed the company Reebok in United Kingdom, having found the name in a dictionary won in a race by Joe Foster as a boy; the dictionary was South African edition hence the spelling. The company lived up to the J.W. Foster legacy, manufacturing first-class footwear for customers throughout the UK. In 1979, Paul Fireman, a US sporting goods distributor, saw a pair of Reeboks at an international trade show and negotiated to sell them in North America.
Human rights and production details
In the past, Reebok had an association with outsourcing through sweatshops, but today it claims it is committed to human rights. In April 2004, Reebok's footwear division became the first company to be accredited by the Fair Labor Association. In 2004, Reebok also became a founding member of the Fair Factories Clearinghouse, a non-profit organization dedicated to improving worker conditions across the apparel industry.Supplier information, according to the Reebok website as of May 2007:
"Footwear
Reebok uses footwear factories in 14 countries. Most factories making Reebok footwear are based in Asia — primarily China (accounting for 51% of total footwear production), Indonesia (21%), Vietnam (17%) and Thailand (7%). Production is consolidated, with 88% of Reebok footwear manufactured in 11 factories, employing over 75,000 workers.
"Apparel
Reebok has factories in 45 countries. The process of purchasing products from suppliers is organized by region. Most (52%) of Reebok's apparel sold in the United States is produced in Asia, with the rest coming from countries in the Caribbean, North America, Africa and the Middle East. Apparel sold in Europe is typically sourced from Asia and Europe. Apparel sold in the Asia Pacific region is typically produced by Asian-based manufacturers.
Freestyle and Ex-O-Fit success
1985 Freestyle and Ex-O-Fit hi-tops advertisementReebok surged in popularity in 1982 after the introduction of the Freestyle athletic shoe, which was specifically designed for women and came out when the aerobics fitness craze started. Reebok Freestyle was popular not only as athletic wear but also on the streets as casual wear because of its comfort and styling. As a result, the Freestyle became an icon of the 1980s fashion scene with hi-top versions (including two velcro straps at the top) and colors including white, black, red, yellow, and blue. Reebok continues to produce the Freestyle to this day, as it is popular with cheerleading, aerobic dancing, the gym, and other consumers.
Following the height of the Freestyle success, Reebok also introduced a popular athletic shoe for men, called the Ex-O-Fit. Similar to the Freestyle, it came in low-top and hi-top versions; however, unlike the Freestyle hi-top with two velcro closure straps, the Ex-O-Fit only had one strap. One of the designers of this early footwear was the founder's son, David Foster.
.
North America
The company holds exclusive rights to manufacture and market both authentic and replica uniform jerseys and sideline apparel of the teams of the National Football LeagueNational Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...
(NFL) since 2002 (marketed as NFL Equipment), the Canadian Football League
Canadian Football League
The Canadian Football League or CFL is a professional sports league located in Canada. The CFL is the highest level of competition in Canadian football, a form of gridiron football closely related to American football....
(CFL) since 2004, and is the official shoe supplier to the NFL and Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...
(MLB).
The company also holds sponsorships with Brazilian clubs Cruzeiro
Cruzeiro Esporte Clube
Cruzeiro Esporte Clube is a Brazilian football team, from Belo Horizonte, Minas Gerais, and are one of the only five clubs to have never been relegated, along with Santos, São Paulo, Flamengo and Internacional. Founded on January 2, 1921, they are only one of three clubs to have participated in...
, Internacional
Sport Club Internacional
Sport Club Internacional is a Brazilian football team and multi-sport club from Porto Alegre, Rio Grande do Sul, founded on April 4, 1909, and are one of the only five clubs to have never been relegated, along with Santos, São Paulo, Flamengo and Cruzeiro. They play in red shirts, white shorts and...
, and São Paulo FC; and German club FC Köln
1. FC Köln
1. FC Köln is a German association football club based in Cologne, North Rhine-Westphalia. It was formed in 1948 as a merger of the clubs Kölner Ballspiel-Club 1901 and SpVgg Sülz 07....
for the 2008–09 season. Reebok will stop sponsoring Mexican club C.D. Guadalajara
C.D. Guadalajara
Club Deportivo Guadalajara , is a Mexican professional football club based in Guadalajara, Jalisco. Guadalajara plays in the Primera División de México and is the most successful club in Mexican football, having won 11 First Division titles, 7 Campeón de Campeones and 2 Copa México...
before the Apertura 2011 season. Parent Company Adidas will take over as sponsor.
CCM
National Hockey League
The National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...
(NHL) sponsor CCM
CCM (The Hockey Company)
CCM, formerly an initialism for Canada Cycle & Motor Co. Ltd., is a sporting goods brand. The brand is held by two separate entities both maintaining the CCM trademark, one manufacturing ice hockey equipment and the other, CCM manufacturing bicycles.-History:CCM was founded in 1899 after the...
in 2004, and is now manufacturing ice hockey
Ice hockey
Ice hockey, often referred to as hockey, is a team sport played on ice, in which skaters use wooden or composite sticks to shoot a hard rubber puck into their opponent's net. The game is played between two teams of six players each. Five members of each team skate up and down the ice trying to take...
equipment under the CCM and Reebok brands, and has signed popular young stars Sidney Crosby
Sidney Crosby
Sidney Patrick Crosby ONS is a Canadian professional ice hockey player and captain of the Pittsburgh Penguins of the National Hockey League . Crosby was drafted first overall by the Penguins out of the Quebec Major Junior Hockey League...
and Alexander Ovechkin
Alexander Ovechkin
Alexander Mikhaylovich Ovechkin is a Russian professional ice hockey left winger and captain of the Washington Capitals of the National Hockey League...
to endorsement deals (Crosby for Reebok, Ovechkin for CCM). Reebok Hockey has its headquarters in Montreal
Montreal
Montreal is a city in Canada. It is the largest city in the province of Quebec, the second-largest city in Canada and the seventh largest in North America...
, Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....
, Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
. Reebok has phased out the CCM name on NHL authentic and replica jerseys in recent years, using the Reebok logo since 2005. However, recently Reebok has been making vintage jerseys (like the 1967 Toronto Maple Leafs blue jerseys shown here )under the CCM name.
Reebok is also endorsed by Lewis Hamilton
Lewis Hamilton
Lewis Carl Davidson Hamilton, MBE is a British Formula One racing driver from England, currently racing for the McLaren team. He was the Formula One World Champion.Hamilton was born in Stevenage, Hertfordshire...
, Allen Iverson
Allen Iverson
Allen Ezail Iverson is an American professional basketball point guard and shooting guard. He was selected by the Philadelphia 76ers with the number one pick in the 1996 NBA Draft. He was named the NBA Rookie of the Year in the 1996–97 season...
, Yao Ming
Yao Ming
Yao Ming is a retired Chinese professional basketball player who last played for the Houston Rockets of the National Basketball Association...
, Carolina Klüft
Carolina Klüft
Carolina Evelyn Klüft is a Swedish athlete competing in triple jump, long jump and formerly in heptathlon and pentathlon. She won the Olympic heptathlon title in 2004...
, Amélie Mauresmo
Amélie Mauresmo
Amélie Simone Mauresmo ; is a French former professional tennis player, and a former World No. 1. Mauresmo won two Grand Slam singles titles at the Australian Open and at Wimbledon....
, Nicole Vaidišová
Nicole Vaidišová
Nicole Vaidišová is a retired Czech tennis player.Vaidišová was an Australian Open and French Open semifinalist and also reached the quarterfinals at Wimbledon. Vaidišová started playing tennis when she was six years old, enrolling to train at Nick Bollettieri's tennis academy in Bradenton,...
, Shahar Pe'er
Shahar Pe'er
Shahar Pe'er is an Israeli professional tennis player. Her career-high singles ranking is World No. 11, which she achieved on January 31, 2011 ....
, Ivy
Ivy (singer)
Ivy is a South Korean singer, model and occasional actress.- 2005: Debut :A former JYPE trainee, Ivy first appeared in Lee Soo Young's music video "Holding onto the Flowers" in 2001. She officially debuted as a singer in 2005 with the single "What Happened Tonight"...
, Thierry Henry
Thierry Henry
Thierry Daniel Henry is a French professional footballer who plays for the New York Red Bulls in Major League Soccer.Henry was born in Les Ulis, Essonne where he played for an array of local sides as a youngster and showed great promise as a goal-scorer. He was spotted by AS Monaco in 1990 and...
, Vince Young
Vince Young
Vincent Paul Young, Jr. , nicknamed "VY", is an American football quarterback for the Philadelphia Eagles of the National Football League . He spent the first five seasons of his career with the Tennessee Titans. Young was the third overall draft pick in the 2006 NFL Draft. He played college...
, Iker Casillas
Íker Casillas
Iker Casillas Fernández is a Spanish football goalkeeper who plays for the Spanish La Liga club Real Madrid and the Spanish national team, being the captain of both...
, Ryan Giggs
Ryan Giggs
Ryan Joseph Giggs OBE is a Welsh professional footballer who plays for Manchester United. Giggs made his first appearance for the club during the 1990–91 season and has been a regular player since the 1991–92 season...
, Andriy Shevchenko
Andriy Shevchenko
Andriy Mykolayovych Shevchenko is a Ukrainian footballer who plays for Dynamo Kyiv and the Ukraine national team as a striker. He is the third-highest scorer in the history of European club competition with 67 goals as of 2011-03-10, behind Filippo Inzaghi and Raúl. With 175 goals scored with A.C...
, and Amir Khan
Amir Khan (boxer)
Amir Iqbal Khan , is a British Pakistani professional boxer who is currently the unified WBA & IBF light welterweight champion....
.
Europe
The company maintains its relationship with its origins in the UK through a long-term sponsorship deal with Bolton WanderersBolton Wanderers F.C.
Bolton Wanderers Football Club is an English professional association football club based in the area of Horwich in the Metropolitan Borough of Bolton, Greater Manchester. They began their current spell in the Premier League in 2001....
, a Premier League football club, however, in 2009 Bolton changed their sponsership to 188bet
188BET
188BET is an online sportsbook provider. 188BET is owned by Cube Limited, which is licenced and regulated by the Isle of Man.-Sponsorship:188BET have been the principal sponsor of Bolton Wanderers in the Barclays Premier League since the 2009–2010 season, replacing previous sponsor Reebok...
. When the team moved to a brand new ground in the late-1990s, their new home was named the Reebok Stadium
Reebok Stadium
The Reebok Stadium is the home stadium of English Premier League football club Bolton Wanderers, and is located on the Middlebrook Retail Park in Horwich, in the Metropolitan Borough of Bolton, Greater Manchester. It is commonly known as 'The Reebok'...
. Several other English clubs had Reebok sponsorship deals up until the purchase by Adidas
Adidas
Adidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
, but most have since switched to either the parent brand (which has a long history in football) or another company altogether.
In rugby union
Rugby union
Rugby union, often simply referred to as rugby, is a full contact team sport which originated in England in the early 19th century. One of the two codes of rugby football, it is based on running with the ball in hand...
, Reebok sponsored the Wales national team
Wales national rugby union team
The Wales national rugby union team represent Wales in international rugby union tournaments. They compete annually in the Six Nations Championship with England, France, Ireland, Italy and Scotland. Wales have won the Six Nations and its predecessors 24 times outright, second only to England with...
until late 2008, who won the Grand Slam
Grand Slam (Rugby Union)
In rugby union, a Grand Slam occurs when one team in the Six Nations Championship manages to beat all the others during one year's competition...
in the Six Nations Championship
Six Nations Championship
The Six Nations Championship is an annual international rugby union competition involving six European sides: England, France, Ireland, Italy, Scotland and Wales....
in that year, and the Tasman Makos
Tasman Rugby Union
The Tasman Rugby Union is the governing body for rugby union at the top of the South Island in New Zealand. It is New Zealand's newest provincial union, founded in 2006 with the amalgamation of the existing Marlborough and Nelson Bays sub unions...
in New Zealand's domestic competition, the Air New Zealand Cup
Air New Zealand Cup
The ITM Cup is New Zealand's annual professional domestic Rugby union competition, taking place from late July through October . It was founded in 2006 with 14 teams, after the National Provincial Championship was split into two separate competitions. The other 12 provincial teams from the NPC...
.
In 2006, FC Barcelona
FC Barcelona
Futbol Club Barcelona , also known as Barcelona and familiarly as Barça, is a professional football club, based in Barcelona, Catalonia, Spain....
and France
France national football team
The France national football team represents the nation of France in international football. It is fielded by the French Football Federation , the governing body of football in France, and competes as a member of UEFA, which encompasses the countries of Europe...
striker Thierry Henry
Thierry Henry
Thierry Daniel Henry is a French professional footballer who plays for the New York Red Bulls in Major League Soccer.Henry was born in Les Ulis, Essonne where he played for an array of local sides as a youngster and showed great promise as a goal-scorer. He was spotted by AS Monaco in 1990 and...
(then playing for Arsenal
Arsenal F.C.
Arsenal Football Club is a professional English Premier League football club based in North London. One of the most successful clubs in English football, it has won 13 First Division and Premier League titles and 10 FA Cups...
) signed a deal to join the "I Am What I Am" campaign on August 1, 2006. Ryan Giggs has also done "I Am What I Am" commercials. Also, on August 1, Andriy Shevchenko started his endorsement deal with the company.
Australia
In 2005, Reebok also signed an exclusive agreement to design and supply all eight team home and away strips for the new Australian A-LeagueA-League
The A-League is the top Australasian professional football league. Run by Australian governing body Football Federation Australia , it was founded in 2004 following the folding of the National Soccer League and staged its inaugural season in 2005–06. It is sponsored by Hyundai Motor Company...
competition. Although not an expensive deal, this partnership is paying dividends for Reebok, due to the growing popularity of football and the league in the area. An estimated 125,000 jerseys have been sold in Australia, a record for a single league's sales in a year for a sports manufacturer.
Reebok sponsors four teams in the Australian Football League
Australian Football League
The Australian Football League is both the governing body and the major professional competition in the sport of Australian rules football...
, those being the Gold Coast Suns
Gold Coast Suns
The Gold Coast Suns were one of the eight original franchises that began play in the Senior Professional Baseball Association in 1989. The club split their home games between Miami and Pompano Beach, FL and hired future Hall of Famer Earl Weaver as manager. In the league's inaugural season, the...
, the Melbourne Football Club
Melbourne Football Club
The Melbourne Football Club, nicknamed The Demons, is an Australian rules football club playing in the Australian Football League , based in Melbourne, Victoria....
, the Port Adelaide Football Club
Port Adelaide Football Club
The Port Adelaide Football Club is an Australian rules football club based in Alberton, South Australia, which plays in the Australian Football League and the South Australian National Football League...
and the Richmond Football Club
Richmond Football Club
The Richmond Football Club, nicknamed The Tigers, is an Australian rules football club which competes in the Australian Football League. Richmond shares healthy rivalries with Carlton, Collingwood and Essendon. After winning five premierships between 1967 and 1980, the club hit the depths in 1990,...
. Reebok sponsors the St George Illawarra Dragons
St George Illawarra Dragons
The St George Illawarra Dragons is an Australian professional rugby league football club, representing the St. George and Illawarra regions. They have competed in the National Rugby League since 1999 as a joint venture between Sydney's historic St. George Dragons club and 1982 expansion club, the...
in the NRL.
India
Reebok sponsored kits for Indian Premier LeagueIndian Premier League
The Indian Premier League is a professional league for Twenty20 cricket competition in India. It was initiated by the Board of Control for Cricket in India , headquartered in Mumbai, and is supervised by BCCI Vice President Rajeev Shukla, who serves as the league's Chairman and Commissioner...
teams, such as the Royal Challengers Bangalore
Royal Challengers Bangalore
Royal Challengers Bangalore is a cricket team based in Bangalore that plays in the Indian Premier League and currently lead by Daniel Vettori. The team is owned by Dr...
, Kolkata Knight Riders
Kolkata Knight Riders
Kolkata Knight Riders is the franchise representing Kolkata in the Indian Premier League, a Twenty20 cricket tournament. Sourav Ganguly led the team in IPL1 and IPL3, Brendon McCullum in IPL2, and Gautam Gambhir in IPL4...
, Rajasthan Royals
Rajasthan Royals
Rajasthan Royals is an Indian Premier League franchise based on the city of the Jaipur captained and coached by former Australian leg-spinner Shane Warne.They were the champions of the inaugural edition of the Indian Premier League...
and Chennai Super Kings
Chennai Super Kings
Chennai Super Kings is a franchise cricket team based in Chennai, Tamil Nadu that plays in the Indian Premier League. Founded in 2008, the team is currently captained by Mahendra Singh Dhoni and coached by Stephen Fleming, a former New Zealand cricketer. The team's home ground is the M. A...
in the first edition of the league held in 2008. However, for the second edition held in 2009, the sponsorships included Royal Challengers Bangalore
Royal Challengers Bangalore
Royal Challengers Bangalore is a cricket team based in Bangalore that plays in the Indian Premier League and currently lead by Daniel Vettori. The team is owned by Dr...
, Kolkata Knight Riders
Kolkata Knight Riders
Kolkata Knight Riders is the franchise representing Kolkata in the Indian Premier League, a Twenty20 cricket tournament. Sourav Ganguly led the team in IPL1 and IPL3, Brendon McCullum in IPL2, and Gautam Gambhir in IPL4...
, Chennai Super Kings
Chennai Super Kings
Chennai Super Kings is a franchise cricket team based in Chennai, Tamil Nadu that plays in the Indian Premier League. Founded in 2008, the team is currently captained by Mahendra Singh Dhoni and coached by Stephen Fleming, a former New Zealand cricketer. The team's home ground is the M. A...
, Kings XI Punjab
Kings XI Punjab
Kings XI Punjab is a cricket franchise based in Mohali, Punjab in the Indian Premier League. For the IPL3, an additional venue has been chosen at Dharamsala.-Franchise History:...
kits.
The Brand Trust Report
The Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...
, India Study, 2011 published by the Trust Research Advisory ranked Reebok as the 14th most trusted brand in India.
Outside sport
Rapper Jay-ZJay-Z
Shawn Corey Carter , better known by his stage name Jay-Z, is an American rapper, record producer, entrepreneur, and occasional actor. He is one of the most financially successful hip hop artists and entrepreneurs in America, having a net worth of over $450 million as of 2010...
became the first non-athlete to get a signature shoe from Reebok. The "S. Carter Collection by Rbk" was launched on November 21, 2003 and the S. Carter sneaker became the fastest-selling shoe in the company's history. Later, Reebok made a deal with rapper 50 Cent
50 Cent
Curtis James Jackson III , better known by his stage name 50 Cent, is an American rapper, entrepreneur, investor, record producer, and actor. He rose to fame with the release of his albums Get Rich or Die Tryin and The Massacre . Get Rich or Die Tryin has been certified eight times platinum by...
to release a line of G-Unit
G-Unit
G-Unit is an American hip hop group originating from New York City formed by 50 Cents. G-Unit emerged on the New York scene by independently releasing several mix tapes...
sneakers and artists like Nelly
Nelly
Cornell Iral Haynes, Jr. , better known by his stage name Nelly, is an Grammy Award winning American rapper and actor. He has performed with the rap group St. Lunatics since 1993 and signed to Universal Records in 1999. Under Universal, Nelly began his solo career in 2000 with his debut album...
and Miri Ben-Ari
Miri Ben-Ari
Miri Ben-Ari is an Israeli violinist, who currently resides in the United States.Ben-Ari grew up playing classical music; she started training at age 5 and at age 12, she was presented with a violin by Isaac Stern. During her mandatory Israeli military service, she was chosen to play for the...
have become spokespersons for the company. Reebok also signed Scarlett Johansson
Scarlett Johansson
Scarlett Johansson is an American actress, model and singer.Johansson made her film debut in North and was later nominated for the Independent Spirit Award for Best Female Lead for her performance in Manny & Lo . She rose to further prominence with her roles in The Horse Whisperer and Ghost World...
and introduced her own line of apparel and footwear called Scarlett Hearts, an Rbk Lifestyle Collection. Reebok also produce shoes for Emporio Armani under the label EA7. These shoes are marketed to the high-end fashion market.
Unfair Business practice
Reebok is renowned for pushing its shoes through school authorities in many Indian schools making it mandatory for kids. Parents are forced to buy it. Many people individually boycott their shoes for this reason.Teams
CFLCanadian Football League
The Canadian Football League or CFL is a professional sports league located in Canada. The CFL is the highest level of competition in Canadian football, a form of gridiron football closely related to American football....
– all teams NFL
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...
– all teams (until 2011)
Players
Santana MossSantana Moss
Santana Terrell Moss is an American football wide receiver for the Washington Redskins of the National Football League. He played college football at the University of Miami.-Early years:...
Peyton Manning
Peyton Manning
Peyton Williams Manning is an American football quarterback for the Indianapolis Colts of the National Football League . Manning holds the record for most NFL MVP awards with four. He was drafted by the Colts as the first overall pick in 1998 after a standout college football career with the...
Vince Young
Vince Young
Vincent Paul Young, Jr. , nicknamed "VY", is an American football quarterback for the Philadelphia Eagles of the National Football League . He spent the first five seasons of his career with the Tennessee Titans. Young was the third overall draft pick in the 2006 NFL Draft. He played college...
Matt Hasselbeck
Matt Hasselbeck
Matthew Michael Hasselbeck is a National Football League quarterback for the Tennessee Titans. He was drafted by the Green Bay Packers in the sixth round of the 1998 NFL Draft, and traded to Seattle in 2001. After becoming the starter in 2003, Hasselbeck led Seattle to six playoff appearances and...
Eli Manning
Eli Manning
Eli Nelson Manning is an American football quarterback for the New York Giants of the National Football League. He is the younger brother of NFL quarterback Peyton Manning and the son of former NFL quarterback Archie Manning...
Phillip Rivers
Roddy White
Roddy White
Sharod Lamor White is an American football wide receiver playing for the Atlanta Falcons in the National Football League...
Randy Moss
Randy Moss
Randy Gene Moss is a former American football wide receiver. He was drafted by the Minnesota Vikings in the first round of the 1998 NFL Draft...
Jamaal Charles
Jamaal Charles
Jamaal RaShaad Jones Charles is an American football running back for the Kansas City Chiefs of the National Football League. He was drafted by the Chiefs in the third round of the 2008 NFL Draft...
Knowshon Moreno
Knowshon Moreno
Knowshon Rockwell Moreno is an American football running back for the Denver Broncos of the National Football League. He was selected 12th overall in the 2009 NFL Draft by the Broncos. He played college football at the University of Georgia.-Early years:Moreno grew up in Belford, a neighborhood in...
Santonio Holmes
Santonio Holmes
Santonio Holmes Jr. is an American football wide receiver for the New York Jets of the National Football League. He was drafted by the Pittsburgh Steelers in the first round of the 2006 NFL Draft after playing college football at Ohio State...
Derek Lokey
Derek Lokey
Derek Ray Lokey is an American football defensive tackle who is currently a free agent. He was signed by the Kansas City Chiefs as an undrafted free agent in 2008. He played college football at Texas....
Baseball
David OrtizDavid Ortiz
David Américo Ortiz Arias , known as David Ortiz, nicknamed "Big Papi", is a Dominican American professional baseball player who is currently a free agent. Previously, Ortiz played with the Minnesota Twins and Boston Red Sox...
,
Tim Lincecum
Tim Lincecum
Timothy Leroy Lincecum is an American professional baseball starting pitcher for the San Francisco Giants of Major League Baseball. He was nicknamed "The Freak" and "Big Time Timmy Jim" and "The Franchise." He throws right-handed and bats left-handed....
,
Hunter Pence
Hunter Pence
Hunter Andrew Pence is a Major League Baseball outfielder with the Philadelphia Phillies. Pence stands tall and weighs . He bats and throws right-handed.-Early life:...
,
Josh Beckett
Josh Beckett
Joshua Patrick Beckett is an American professional baseball pitcher with the Boston Red Sox of Major League Baseball. During his career in the playoffs, he won the 2003 World Series MVP Award with the Florida Marlins, and received the 2007 ALCS MVP award with the Red Sox.-Florida Marlins :A...
,
Justin Verlander
Justin Verlander
Justin Brooks Verlander is an American professional baseball pitcher with the Detroit Tigers of Major League Baseball....
,
Adam Lind
Adam Lind
Adam Alan Lind is an American professional baseball first baseman with the Toronto Blue Jays of Major League Baseball. He was drafted in the third round of the Major League Baseball amateur draft and was signed on June 30, 2004. He was first drafted by the Minnesota Twins in the eighth round of...
,
R.A. Dickey, Justin Morneau
Justin Morneau
Justin Ernest George Morneau is a Canadian Major League Baseball first baseman for the Minnesota Twins. At 6 feet 4 inches and 225 lbs, Morneau was originally drafted as a catcher by the Twins in 1999. He converted to first base in the minor leagues and made his MLB debut in 2003...
, Clay Buchholz
Clay Buchholz
Clay Daniel Buchholz pitches for the Boston Red Sox of major league baseball. On September 1, 2007, in just his second major league start, he recorded a no-hitter against the Baltimore Orioles, becoming the third MLB pitcher since 1900 to throw a no-hitter in his first or second start...
, Tim Wakefield
Tim Wakefield
Timothy Stephen Wakefield is an American professional baseball pitcher. Wakefield began pitching with the Red Sox in 1995, making him the longest-serving player currently on the team. Wakefield is also the oldest current active player in the majors, and one of two active knuckleballers, the other...
, Bobby Jenks
Bobby Jenks
Robert Scott "Bobby" Jenks is an American professional baseball relief pitcher with the Boston Red Sox of Major League Baseball...
, Tommy Hanson
Tommy Hanson
Thomas J "Tommy" Hanson is a Major League Baseball starting pitcher for the Atlanta Braves. Hanson was considered by Baseball America to be the top prospect in the Braves farm system going into the 2009 season...
, Heath Bell
Heath Bell
Heath Justin Bell is an American professional baseball pitcher, who is currently a free agent. After taking over the San Diego Padres closer role from Trevor Hoffman in 2009, Bell was named a three-time All-Star and has been awarded with the Rolaids Relief Man Award twice and has also won the DHL...
, Brandon Webb
Brandon Webb
Brandon Tyler Webb is a Major League Baseball pitcher. He was the 2006 National League Cy Young Award winner.-High school:Webb attended Paul G...
.
Players
Yao MingYao Ming
Yao Ming is a retired Chinese professional basketball player who last played for the Houston Rockets of the National Basketball Association...
Allen Iverson
Allen Iverson
Allen Ezail Iverson is an American professional basketball point guard and shooting guard. He was selected by the Philadelphia 76ers with the number one pick in the 1996 NBA Draft. He was named the NBA Rookie of the Year in the 1996–97 season...
John Wall
John Wall (basketball)
Johnathan Hildred Wall, Jr. is an American basketball player with the Washington Wizards of the National Basketball Association. Wall was chosen first overall in the 2010 NBA Draft by the Wizards...
Danilo Gallinari
Danilo Gallinari
Danilo Gallinari is an Italian professional basketball player with Olimpia Milano of the Italian basketball league. He is also under contract with the Denver Nuggets of the NBA, and is expected to return to that team when the 2011 NBA lockout ends. He is 2.08 m in height and 102.1 kg in...
Jameer Nelson
Jameer Nelson
Jameer Nelson is an American professional basketball player for the Orlando Magic of the NBA. He played college basketball at Saint Joseph's University and was drafted in the first round of the 2004 NBA Draft by the Denver Nuggets but was traded to the Orlando Magic, where he has played for his...
Jason Terry
Jason Terry
Jason Eugene Terry is an American professional basketball player playing with the NBA's Dallas Mavericks. He plays shooting guard, although he also can play point guard. His nickname, "JET," derives from his initials...
Mark Caguioa
Mark Caguioa
Mark Anthony Abaño Caguioa is a Filipino professional basketball player in the Philippine Basketball Association who plays for the Barangay Ginebra Kings...
National teams
Canada Sri LankaZimbabwe World XI
Club teams
Chennai Super KingsChennai Super Kings
Chennai Super Kings is a franchise cricket team based in Chennai, Tamil Nadu that plays in the Indian Premier League. Founded in 2008, the team is currently captained by Mahendra Singh Dhoni and coached by Stephen Fleming, a former New Zealand cricketer. The team's home ground is the M. A...
Royal Challengers Bangalore
Royal Challengers Bangalore
Royal Challengers Bangalore is a cricket team based in Bangalore that plays in the Indian Premier League and currently lead by Daniel Vettori. The team is owned by Dr...
Kolkata Knight Riders
Kolkata Knight Riders
Kolkata Knight Riders is the franchise representing Kolkata in the Indian Premier League, a Twenty20 cricket tournament. Sourav Ganguly led the team in IPL1 and IPL3, Brendon McCullum in IPL2, and Gautam Gambhir in IPL4...
Kings XI Punjab
Kings XI Punjab
Kings XI Punjab is a cricket franchise based in Mohali, Punjab in the Indian Premier League. For the IPL3, an additional venue has been chosen at Dharamsala.-Franchise History:...
Players
MS Dhoni Emaad AminYusuf Pathan
Yusuf Pathan
Yusuf Pathan is an Indian cricketer. Pathan made his debut in first-class cricket in 2001/02. He is a powerful and aggressive batsman and a right-arm offbreak bowler. His brother Irfan Pathan is also an Indian cricketer...
Irfan Pathan
Irfan Pathan
Irfan Pathan is an Indian cricketer who made his debut for India in late-2003 and was a core member of the national team until a decline in form set in during 2006, forcing him out of the team...
Mahela Jayawardene
Mahela Jayawardene
Denagamage Proboth Mahela de Silva Jayawardene , known as Mahela Jayawardene, is the former captain of the Sri Lankan cricket team. He is a specialist batsman who has a Test average of over 50, and an ODI average in the 30s...
Shakib Al Hasan
Shakib Al Hasan
Shakib Al Hasan is a Bangladeshi international cricketer of the national team. He is an all-rounder, batting left-handed in the middle order and bowling slow left-arm orthodox. He represented Bangladesh at under-19 level, 18 Youth One Day Internationals between 2005 and 2006...
Americas
CruzeiroCruzeiro Esporte Clube
Cruzeiro Esporte Clube is a Brazilian football team, from Belo Horizonte, Minas Gerais, and are one of the only five clubs to have never been relegated, along with Santos, São Paulo, Flamengo and Internacional. Founded on January 2, 1921, they are only one of three clubs to have participated in...
Internacional
Sport Club Internacional
Sport Club Internacional is a Brazilian football team and multi-sport club from Porto Alegre, Rio Grande do Sul, founded on April 4, 1909, and are one of the only five clubs to have never been relegated, along with Santos, São Paulo, Flamengo and Cruzeiro. They play in red shirts, white shorts and...
São Paulo Saprissa
Asia
Kingfisher East Bengal Mohun BaganMohammedan
Mohammedan Sporting Club
Mohammedan Sporting Club may refer to the following sports teams:*Mohammedan Sporting Club , sports club in Kolkata, India*Mohammedan Sporting Club , sports club in Dhaka, Bangladesh...
Persiba Balikpapan
Persiba Balikpapan
Persiba, an acronym for Persatuan Sepak Bola Indonesia Balikpapan is an Indonesian football club based in Balikpapan, Indonesia. In media, the tautology Persiba Balikpapan is often used and to distinguish the club with another club with the same acronym, Persiba Bantul.Beruang Madu is the club's...
Persela Lamongan
Persela Lamongan
Persela, an acronym for Persatuan Sepak Bola Lamongan is an association football club based in Lamongan, Indonesia. In media, the tautology Persela Lamongan is often used...
Medan Chief Persema Malang
Persema Malang
Persema, an acronym for Persatuan Sepak Bola Malang is an Indonesian football club based in Malang, East Java. They play in Indonesia's breakaway football league, Liga Primer Indonesia . In the Indonesian media, the tautology Persema Malang is often used.- History :The club was officially...
Europe
Bolton WanderersBolton Wanderers F.C.
Bolton Wanderers Football Club is an English professional association football club based in the area of Horwich in the Metropolitan Borough of Bolton, Greater Manchester. They began their current spell in the Premier League in 2001....
(Stadium
Reebok Stadium
The Reebok Stadium is the home stadium of English Premier League football club Bolton Wanderers, and is located on the Middlebrook Retail Park in Horwich, in the Metropolitan Borough of Bolton, Greater Manchester. It is commonly known as 'The Reebok'...
.
Víkingur
Víkingur Gøta
Víkingur is a football club in the Faroe Islands. The club was founded in 2008 after the of merger GÍ Gøta and Leirvík ÍF. The club is based in Leirvík , while the stadium is in Norðragøta. Both are located on the island of Eysturoy and are about 5 kilometers away from each other. They are usually...
Köln
1. FC Köln
1. FC Köln is a German association football club based in Cologne, North Rhine-Westphalia. It was formed in 1948 as a merger of the clubs Kölner Ballspiel-Club 1901 and SpVgg Sülz 07....
Drenica
KF Drenica
Klubi Futbollistik Drenica Skënderaj is a football club based in Srbica, Kosovo.-History:The club was founded in 1958 and currently plays in the top division of football in Kosovo, the Kosovar Superliga....
CSKA Moscow
Oceania
Adelaide United Central Coast Mariners Gold Coast United Melbourne HeartMelbourne Victory
Melbourne Victory
Melbourne Victory Football Club is an Australian professional football club based in Melbourne, Victoria, that plays in the A-League....
Newcastle Jets North Queensland Fury Perth Glory
Brisbane Roar Sydney FC
Sydney FC
Sydney FC is a professional football club based in Sydney, New South Wales, Australia and competes in the country's premier football competition, the A-League...
Wellington Phoenix
Football players
Rogerio CeniRogério Ceni
Rogério Ceni is a Brazilian goalkeeper. He has been a member of the Brazilian Série A club São Paulo since September 7, 1990, playing more than 1,000 matches and winning 2 Copa Libertadores trophies and one Club World Championship with them...
Thierry Henry
Thierry Henry
Thierry Daniel Henry is a French professional footballer who plays for the New York Red Bulls in Major League Soccer.Henry was born in Les Ulis, Essonne where he played for an array of local sides as a youngster and showed great promise as a goal-scorer. He was spotted by AS Monaco in 1990 and...
Iker Casillas
Íker Casillas
Iker Casillas Fernández is a Spanish football goalkeeper who plays for the Spanish La Liga club Real Madrid and the Spanish national team, being the captain of both...
Ryan Giggs
Ryan Giggs
Ryan Joseph Giggs OBE is a Welsh professional footballer who plays for Manchester United. Giggs made his first appearance for the club during the 1990–91 season and has been a regular player since the 1991–92 season...
Ice Hockey
NHLNational Hockey League
The National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...
– all teams
AHLAmerican Hockey League
The American Hockey League is a 30-team professional ice hockey league based in the United States and Canada that serves as the primary developmental circuit for the National Hockey League...
- all teams ECHL
ECHL
The ECHL is a mid-level professional ice hockey league based in Princeton, New Jersey with teams scattered across the United States...
- all teams Sidney Crosby
Sidney Crosby
Sidney Patrick Crosby ONS is a Canadian professional ice hockey player and captain of the Pittsburgh Penguins of the National Hockey League . Crosby was drafted first overall by the Penguins out of the Quebec Major Junior Hockey League...
Roberto Luongo
Roberto Luongo
Roberto Luongo is a Canadian professional ice hockey goaltender for the Vancouver Canucks of the National Hockey League . Born in Montreal, Quebec, he is of Italian and Irish ancestry. He employs the butterfly style of goaltending...
Jean-Sébastien Giguère
Jean-Sébastien Giguère
Jean-Sébastien Giguère is a Canadian professional ice hockey goaltender currently playing with the Colorado Avalanche of the National Hockey League . He played major junior with the Verdun Collège Français and Halifax Mooseheads in the Quebec Major Junior Hockey League , where he was drafted 13th...
Marty Turco
Marty Turco
Marty Turco is a Canadian professional ice hockey goaltender who is currently an unrestricted free agent. He has played professionally with the Dallas Stars and Chicago Blackhawks. Because of his puckhandling prowess, Canadian hockey personality Don Cherry named Turco: "the smartest goalie in the...
Marc-André Fleury
Marc-Andre Fleury
Marc-André Fleury is a French Canadian professional ice hockey goaltender playing for the Pittsburgh Penguins of the National Hockey League...
Matt Duchene
Matt Duchene
Matthew Duchene is a Canadian professional ice hockey centre in the National Hockey League for the Colorado Avalanche. He was selected third overall by Colorado in the 2009 NHL Entry Draft.-Junior:...
Darren Helm
Darren Helm
Darren Helm is a Canadian professional ice hockey player currently playing for the Detroit Red Wings of the National Hockey League.- Junior career :...
Jonathan Bernier
Jonathan Bernier
Jonathan Bernier is a Canadian professional ice hockey goaltender currently playing for the Los Angeles Kings of the National Hockey League...
Roman Hamrlik
Roman Hamrlík
Roman Hamrlík is a Czech professional ice hockey defenceman currently playing for the Washington Capitals of the National Hockey League .- Playing career :...
Pavel Datsyuk
Pavel Datsyuk
Pavel Valerievich Datsyuk is a professional ice hockey player from Russia and alternate captain for the Detroit Red Wings of the National Hockey League . He is known for his stick-handling and is considered the best two-way forward in the game today, having won the Frank J. Selke Trophy in the...
Victor Hedman
Victor Hedman
Victor Erik Olof Hedman is a Swedish professional ice hockey defenceman who plays for the Tampa Bay Lightning of the National Hockey League . He was drafted second overall by the Lightning in the 2009 NHL Entry Draft...
Other sportsmen sponsored
Greg NormanGreg Norman
Gregory John Norman AO is an Australian professional golfer and entrepreneur who spent 331 weeks as the world's Number 1 ranked golfer in the 1980s and 1990s...
(golf) Nicole Vaidišová
Nicole Vaidišová
Nicole Vaidišová is a retired Czech tennis player.Vaidišová was an Australian Open and French Open semifinalist and also reached the quarterfinals at Wimbledon. Vaidišová started playing tennis when she was six years old, enrolling to train at Nick Bollettieri's tennis academy in Bradenton,...
(tennis) Josh Beckett
Josh Beckett
Joshua Patrick Beckett is an American professional baseball pitcher with the Boston Red Sox of Major League Baseball. During his career in the playoffs, he won the 2003 World Series MVP Award with the Florida Marlins, and received the 2007 ALCS MVP award with the Red Sox.-Florida Marlins :A...
(baseball)
Basketball
United States NBANational Basketball Association
The National Basketball Association is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada...
– exclusive kit provider for all its teams (2001–06) WNBA
Women's National Basketball Association
The Women's National Basketball Association is a women's professional basketball league in the United States. It currently is composed of twelve teams. The league was founded on April 24, 1996 as the women's counterpart to the National Basketball Association...
– exclusive kit provider for all its teams (2001–06)
Colleges
Boston College EaglesBoston College
Boston College is a private Jesuit research university located in the village of Chestnut Hill, Massachusetts, USA. The main campus is bisected by the border between the cities of Boston and Newton. It has 9,200 full-time undergraduates and 4,000 graduate students. Its name reflects its early...
Hawai'i Warriors
University of Hawaii at Manoa
The University of Hawaii at Mānoa is a public, co-educational university and is the flagship campus of the greater University of Hawaii system...
UCLA Bruins
University of California, Los Angeles
The University of California, Los Angeles is a public research university located in the Westwood neighborhood of Los Angeles, California, USA. It was founded in 1919 as the "Southern Branch" of the University of California and is the second oldest of the ten campuses...
Utah Utes
University of Utah
The University of Utah, also known as the U or the U of U, is a public, coeducational research university in Salt Lake City, Utah, United States. The university was established in 1850 as the University of Deseret by the General Assembly of the provisional State of Deseret, making it Utah's oldest...
Wisconsin Badgers Wyoming Cowboys
University of Wyoming
The University of Wyoming is a land-grant university located in Laramie, Wyoming, situated on Wyoming's high Laramie Plains, at an elevation of 7,200 feet , between the Laramie and Snowy Range mountains. It is known as UW to people close to the university...
Football national teams
ArgentinaArgentina national football team
The Argentina national football team represents Argentina in association football and is controlled by the Argentine Football Association , the governing body for football in Argentina. Argentina's home stadium is Estadio Monumental Antonio Vespucio Liberti and their head coach is Alejandro...
(1999–2001) Chile
Chile national football team
The Chilean national football team represents Chile in all major international football competitions. The team is controlled by the Federación de Fútbol de Chile which was established in 1895. They have appeared in eight World Cup tournaments and were hosts of the 1962 FIFA World Cup finishing in...
(1996–2000)
Colombia
Colombia national football team
The Colombian national football team represents Colombia in international football competitions and is controlled by the Colombian Football Federation. It is a member of the CONMEBOL...
(1998–2001) Ecuador
Ecuador national football team
The Ecuadorian national football team represents Ecuador in international football competitions and is controlled by the Ecuadorian Football Federation. They generally play official home matches at Estadio Olímpico Atahualpa in Quito, but often play friendlies in other stadiums around the country...
(1992-1993)
Paraguay
Paraguay national football team
The Paraguay national football team is controlled by the Paraguayan Football Association and represents Paraguay in men's international football competitions. The team has reached the second round of the World Cup on four occasions . The 2010 trip also featured their first appearance in the...
(1996-2000) Russia
Russia national football team
The Russia national football team represents Russia in association football and is controlled by the Russian Football Union , the governing body for football in Russia. Russia's home grounds are Luzhniki Stadium, Lokomotiv Stadium , and Petrovsky Stadium in St.Petersburg and their head coach is...
(1992-1998)
Football club teams
BanfieldClub Atlético Banfield
Club Atlético Banfield is an Argentine sports club located in the city of Banfield, part of Lomas de Zamora, Buenos Aires province. Founded on 21 January 1896 by residents of the town of British origin , its main activity is football...
Godoy Cruz Palmeiras
Sociedade Esportiva Palmeiras
Sociedade Esportiva Palmeiras is a Brazilian football club from São Paulo. The club was founded on August 26, 1914, as Palestra Italia but changed to the current name on September 14, 1942...
Fluminense
Fluminense Football Club
Fluminense Football Club is a sports club based in Rio de Janeiro, Brazil. Founded in the beginning of the 20th century as a single-sport institution, Fluminense is today an umbrella organization for several teams in more than 16 different sport activities. The most popular endeavor of Fluminense,...
Universidad Católica
Club Deportivo Universidad Católica
Club Deportivo Universidad Católica is a professional football club based in Santiago, Chile, which plays in the Primera División.Universidad Católica is one of the most successful and popular football clubs in Chile and considered one of the three "big teams"...
Emelec
Emelec
Emelec can refer to:*Empresa Eléctrica del Ecuador, a former Ecuadorian electric company*Club Sport Emelec, a football club founded by the above company...
Bolton Wanderers
Bolton Wanderers F.C.
Bolton Wanderers Football Club is an English professional association football club based in the area of Horwich in the Metropolitan Borough of Bolton, Greater Manchester. They began their current spell in the Premier League in 2001....
- (1990-2009) Liverpool
Liverpool F.C.
Liverpool Football Club is an English Premier League football club based in Liverpool, Merseyside. Liverpool has won eighteen League titles, second most in English football, seven FA Cups and a record seven League Cups...
- (1996-2006) Manchester City
Manchester City F.C.
Manchester City Football Club is an English Premier League football club based in Manchester. Founded in 1880 as St. Mark's , they became Ardwick Association Football Club in 1887 and Manchester City in 1894...
- (2003-07) West Ham United
West Ham United F.C.
West Ham United Football Club is an English professional football club based in Upton Park, Newham, East London. They play in The Football League Championship. The club was founded in 1895 as Thames Ironworks FC and reformed in 1900 as West Ham United. In 1904 the club relocated to their current...
- (2003-07) Bastia
SC Bastia
Sporting Club de Bastia is a French association football club based in Bastia on the island of Corsica. The club currently plays in the Championnat National, the third division of French football. Bastia previously had stints in both Ligue 1 and Ligue 2...
Borussia Mönchengladbach
Borussia Mönchengladbach
Borussia Mönchengladbach is a German association football club based in Mönchengladbach, North Rhine-Westphalia. The team plays in the Bundesliga and is one of the country's most well-known, well-supported, and successful teams. Borussia Mönchengladbach has over 40,000 members and is the sixth...
Cagliari
Cagliari Calcio
Cagliari Calcio is an Italian football club based in Cagliari, Sardinia. The club was formed in 1920 and currently plays in Italian Serie A, having spent a large part of recent years mainly in Serie A and Serie B....
Fiorentina
ACF Fiorentina
ACF Fiorentina, commonly referred to as simply Fiorentina, is a professional Italian football club from Florence, Tuscany. Founded by a merger in 1926, Fiorentina have played at the top level of Italian football for the majority of their existence; only four clubs have played in more Serie A...
Chivas de Guadalajara
C.D. Guadalajara
Club Deportivo Guadalajara , is a Mexican professional football club based in Guadalajara, Jalisco. Guadalajara plays in the Primera División de México and is the most successful club in Mexican football, having won 11 First Division titles, 7 Campeón de Campeones and 2 Copa México...
- (2004-11) Utrecht Sporting Lisbon - (1998-2006) Heart of Midlothian
Heart of Midlothian F.C.
Heart of Midlothian Football Club are a Scottish professional football club based in Gorgie, in the west of Edinburgh. They currently play in the Scottish Premier League and are one of the two principal clubs in the city, the other being Hibernian...
Atlético Madrid - (1998-2001) Peñarol
C.A. Peñarol
Club Atlético Peñarol also known as Carboneros, Aurinegros and familiarly as Manya, is an Uruguayan sports club based in the Peñarol barrio, Montevideo, best known for its professional football team. The team plays their home matches in Estadio Centenario, the largest stadium in the country, but...
Rapids
Colorado Rapids
The Colorado Rapids are an American professional soccer club based in the Denver suburb of Commerce City, Colorado which competes in Major League Soccer , the top professional soccer league in the United States and Canada. It is one of the ten charter clubs of MLS, having competed in the league...
Revolution
New England Revolution
The New England Revolution is an American professional association football club based in Foxborough, Massachusetts which competes in Major League Soccer , the top professional soccer league in the United States and Canada...
Rugby union teams
WalesWales national rugby union team
The Wales national rugby union team represent Wales in international rugby union tournaments. They compete annually in the Six Nations Championship with England, France, Ireland, Italy and Scotland. Wales have won the Six Nations and its predecessors 24 times outright, second only to England with...
(1997−2006)
Australia (1997−1999)
Recent news
- In 2009, Reebok launched JUKARI Fit to Fly, an innovative gym workout designed for all women with one single objective – to make fitness for women fun again. JUKARI, the result of a long-term relationship between Reebok and the globally renowned entertainment company, Cirque du Soleil, is an hour-long workout that was created on a specially-designed piece of equipment called the FlySet, which gives the sensation of flying while strengthening and lengthening the body through cardio, strength, balance and core training. JUKARI launched in top gyms in fourteen cities around the world including Hong Kong, Mexico City, Madrid, London, Kraków, Munich, Seoul, Kuala Lumpur, Buenos Aires, Santiago, Montreal, Los Angeles, Boston, and New York. To complement JUKARI Fit to Fly, Reebok also created two collections of women's fitness apparel and footwear called On the Move and the Reebok-Cirque du Soleil collection. Both lines consist of products that can be worn for a range of fitness disciplines, from running to yoga, JUKARI Fit to Fly, to tennis. All were developed and designed with a deep understanding and knowledge of the unique way a woman's body moves.
- In 2009, Reebok launched the EasyTone footwear collection that allows consumers to "take the gym with them." The EasyTone technology involves two balance pods under the heel and forefoot of the shoe that create a natural instability with every step, which Reebok claims forces the muscles to adapt and develop tone. In 2011, this claim, based on a study at the University of DelawareUniversity of DelawareThe university is organized into seven colleges:* College of Agriculture and Natural Resources* College of Arts and Sciences* Alfred Lerner College of Business and Economics* College of Earth, Ocean and Environment* College of Education and Human Development...
, was alleged by the Federal Trade CommissionFederal Trade CommissionThe Federal Trade Commission is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act...
to be false, leading to a refund being granted to consumers by the company. - In April 2008 Reebok launched its online store in UK and France. In January 2009 Reebok had extended the store to Germany, Austria, Netherlands, Belgium and Ireland and had also introduced YourReebok – an application to design your own Reeboks.
- For the 2008–09 season, Reebok created the Reebok Edge 2 uniform system, for National Hockey LeagueNational Hockey LeagueThe National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...
's players. The league adopted the jersey and now all teams sport the new style for both their home and away jerseys. - In July 2007, Reebok launched its Lifestyle Footwear Collection in association with Daddy YankeeDaddy YankeeRamón Luis Ayala Rodríguez , known artistically as Daddy Yankee, is a Latin Grammy Award winning Puerto Rican Reggaeton recording artist. Ayala was born in Río Piedras, the largest district of San Juan, where he became interested in music at a young age. In his youth he was interested in baseball,...
's new album. In December 2007, Reebok launched the GOAL Collection of football gear on the release of the Indian football movie Dhan Dhana Dhan GoalDhan Dhana Dhan GoalDhan Dhana Dhan Goal is a 2007 Bollywood film. It was released on 29 November 2007, produced by Ronnie Screwvala and directed by Vivek Agnihotri and is under the UTV Motion Pictures banner. The film stars John Abraham, Bipasha Basu, Arshad Warsi and Boman Irani. The film's soundtrack is composed...
. - In June 2007, Reebok announced Scarlett JohanssonScarlett JohanssonScarlett Johansson is an American actress, model and singer.Johansson made her film debut in North and was later nominated for the Independent Spirit Award for Best Female Lead for her performance in Manny & Lo . She rose to further prominence with her roles in The Horse Whisperer and Ghost World...
on its array of brand ambassadors. Johansson promotes the Scarlett 'Hearts' Rbk" collection, a 'fashion-forward, athletic-inspired' footwear targeted at the Indian market. - For the 2007/08 season, the National Hockey LeagueNational Hockey LeagueThe National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...
introduced a new uniform system league-wide, designed and manufactured by Reebok and called Reebok EdgeNHL uniformPlayers in the National Hockey League wear a uniform which allows their team affiliation to be easily identified, unifying the image of the team...
. The new uniforms include new fabrics which are said to repel water and sweat more effectively. Most players have avoided comment, but some have commented that the Edge system's improved water repelling abilities leads to gloves and skates becoming saturated and uncomfortable during play. - In late 2006, a court case began between Liverpool FC, the winners of the 2005 UEFA Champions LeagueUEFA Champions LeagueThe UEFA Champions League, known simply the Champions League and originally known as the European Champion Clubs' Cup or European Cup, is an annual international club football competition organised by the Union of European Football Associations since 1955 for the top football clubs in Europe. It...
while wearing Reebok's kit, and Reebok. Reebok claimed that Liverpool cost them £7m because of a delay in confirming the renewal of the CarlsbergCarlsbergThe Carlsberg Group is a Danish brewing company founded in 1847 by J. C. Jacobsen after the name of his son Carl. The headquarters are in Copenhagen, Denmark...
sponsorship deal, which meant a delay in releasing the away shirt for 2005/06 (the last that Reebok would make for them)The kit that was eventually released was very similar to the away kit for 2003/04. Liverpool subsequently switched to AdidasAdidasAdidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
for their official kit following Adidas' acquisition of Reebok. - In November 2006, the National Basketball AssociationNational Basketball AssociationThe National Basketball Association is the pre-eminent men's professional basketball league in North America. It consists of thirty franchised member clubs, of which twenty-nine are located in the United States and one in Canada...
and Women's National Basketball AssociationWomen's National Basketball AssociationThe Women's National Basketball Association is a women's professional basketball league in the United States. It currently is composed of twelve teams. The league was founded on April 24, 1996 as the women's counterpart to the National Basketball Association...
switched from Reebok to Adidas branding on authentic and replica jerseys because that brand is better known outside North America and the UK. - In October 2006 Reebok launches its first blog, "I am what I am" in Spanish.
- On March 23, 2006, Reebok recalled 300,000 charm bracelets that contained extremely high levels of lead. The bracelet has a heart pendant at the end that is printed with the name "Reebok." It allegedly caused the lead poisoningLead poisoningLead poisoning is a medical condition caused by increased levels of the heavy metal lead in the body. Lead interferes with a variety of body processes and is toxic to many organs and tissues including the heart, bones, intestines, kidneys, and reproductive and nervous systems...
death of a 4-year-old child who swallowed it. - In August 2005, one of the company's largest rivals, AdidasAdidasAdidas AG is a German sports apparel manufacturer and parent company of the Adidas Group, which consists of the Reebok sportswear company, TaylorMade-Adidas golf company , and Rockport...
, announced that it would acquire Reebok for $3.8 billion. The deal was completed in January 2006.