Grass Roots (performance improvement)
Encyclopedia
Grass Roots is a global performance improvement company specializing in: Communications, Reward and Recognition, Incentives and Loyalty,
Measurement, Meetings and Events management. By designing customized web based solutions, they work with over 2,000 global organizations to influence the attitude and behavior of people with whom they work: Employees, Channel Partners and Consumers. Grass Roots was founded in 1980 and is privately owned and is an associate of WPP Group
.
Grass Roots is co-headquartered in Miami, London and Singapore with network of offices in 27 locations worldwide in 17 countries with over 1,000 employees and five international customer service call centers in the Americas, Europe, and Asia-Pacific.
Grass Roots’ North America offices are located in Miami Beach, Orlando
, Seattle, Chicago
, Boston
, New York
, Mexico City
, Sao Paulo
, Caracas
, and Bogota
.
In the UK, offices can be found in London
, Tring
, Bath, Marlow
, Stafford
, Worcester
, and Belfast
. Grass Roots also has offices in Madrid
, Dublin, Düsseldorf
, Zurich
and Paris
.
In the Asia – Pacific, Grass Roots is located in Melbourne
, Singapore
, Beijing
, New Delhi
, and Mumbai
.
or Financial Times Global 500
constituents. They’ve called it ‘I Want to Hold Your Hand’ after that famous Beatles
song. So as part of their 30th birthday celebrations, an internal Grass Roots contest took place in April 2010 amongst all their offices around the world. Each office needed to produce a full inspirational video of the song. Each office’s inspirational video was then combined to make one global video.
, RIM
BlackBerry
, Symantec
, and EMC
Measurement, Meetings and Events management. By designing customized web based solutions, they work with over 2,000 global organizations to influence the attitude and behavior of people with whom they work: Employees, Channel Partners and Consumers. Grass Roots was founded in 1980 and is privately owned and is an associate of WPP Group
WPP Group
WPP plc is a global media communications services company with its main management office in London, United Kingdom and its executive office in Dublin, Ireland. It is the world's largest advertising group by revenues, and employs over 150,000 people in 2,400 offices in 107 countries...
.
Grass Roots is co-headquartered in Miami, London and Singapore with network of offices in 27 locations worldwide in 17 countries with over 1,000 employees and five international customer service call centers in the Americas, Europe, and Asia-Pacific.
Solutions
Grass Roots uses communication tools to deliver appropriate information with interaction and feedback.- Their employee communication tools are combined with customized reward and recognition programs to engage employees, drive performance, celebrate success and acknowledge loyalty. They manage in-country reward catalogs with top brand merchandise items, gift certificates and experiences.
- Their channel engagement programs focus on incentives and loyalty to influence sales performance and brand alignment in a fragmented audience.
- Their consumer solutions are designed on the acquisition of customers, their retention, growth and ongoing loyalty.
- Their Performance Measurement through their Mystery ShoppingMystery shoppingMystery shopping or a mystery consumer is a tool used externally by market research companies or watchdog organizations or internally by companies themselves to measure quality of service or compliance to regulation, or to gather specific information about products and services...
combined with their Insights services deliver data and not only statistics. - Their Meetings and Events office in New York City focuses on bringing people and brands together.
Offices
- Americas
Grass Roots’ North America offices are located in Miami Beach, Orlando
Orlando
Orlando is a major city in the U.S. state of Florida.Orlando may also refer to-Places:* in Florida** Orlando, a major city** Greater Orlando, the 27th-largest metropolitan area in the United States...
, Seattle, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
, Sao Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
, Caracas
Caracas
Caracas , officially Santiago de León de Caracas, is the capital and largest city of Venezuela; natives or residents are known as Caraquenians in English . It is located in the northern part of the country, following the contours of the narrow Caracas Valley on the Venezuelan coastal mountain range...
, and Bogota
Bogotá
Bogotá, Distrito Capital , from 1991 to 2000 called Santa Fé de Bogotá, is the capital, and largest city, of Colombia. It is also designated by the national constitution as the capital of the department of Cundinamarca, even though the city of Bogotá now comprises an independent Capital district...
.
- Europe
In the UK, offices can be found in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, Tring
Tring
Tring is a small market town and also a civil parish in the Chiltern Hills in Hertfordshire, England. Situated north-west of London and linked to London by the old Roman road of Akeman Street, by the modern A41, by the Grand Union Canal and by rail lines to Euston Station, Tring is now largely a...
, Bath, Marlow
Marlow, Buckinghamshire
Marlow is a town and civil parish within Wycombe district in south Buckinghamshire, England...
, Stafford
Stafford
Stafford is the county town of Staffordshire, in the West Midlands region of England. It lies approximately north of Wolverhampton and south of Stoke-on-Trent, adjacent to the M6 motorway Junction 13 to Junction 14...
, Worcester
Worcester
The City of Worcester, commonly known as Worcester, , is a city and county town of Worcestershire in the West Midlands of England. Worcester is situated some southwest of Birmingham and north of Gloucester, and has an approximate population of 94,000 people. The River Severn runs through the...
, and Belfast
Belfast
Belfast is the capital of and largest city in Northern Ireland. By population, it is the 14th biggest city in the United Kingdom and second biggest on the island of Ireland . It is the seat of the devolved government and legislative Northern Ireland Assembly...
. Grass Roots also has offices in Madrid
Madrid
Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...
, Dublin, Düsseldorf
Düsseldorf
Düsseldorf is the capital city of the German state of North Rhine-Westphalia and centre of the Rhine-Ruhr metropolitan region.Düsseldorf is an important international business and financial centre and renowned for its fashion and trade fairs. Located centrally within the European Megalopolis, the...
, Zurich
Zürich
Zurich is the largest city in Switzerland and the capital of the canton of Zurich. It is located in central Switzerland at the northwestern tip of Lake Zurich...
and Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
.
- Asia – Pacific
In the Asia – Pacific, Grass Roots is located in Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...
, Singapore
Singapore
Singapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
, Beijing
Beijing
Beijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...
, New Delhi
New Delhi
New Delhi is the capital city of India. It serves as the centre of the Government of India and the Government of the National Capital Territory of Delhi. New Delhi is situated within the metropolis of Delhi. It is one of the nine districts of Delhi Union Territory. The total area of the city is...
, and Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
.
Internal Inspiration
In the CEO’s blog, Grass Roots Inspires, it mentions that Grass Roots published a major piece of research conducted amongst large corporations – Fortune 500Fortune 500
The Fortune 500 is an annual list compiled and published by Fortune magazine that ranks the top 500 U.S. closely held and public corporations as ranked by their gross revenue after adjustments made by Fortune to exclude the impact of excise taxes companies collect. The list includes publicly and...
or Financial Times Global 500
Financial Times Global 500
The FT Global 500 is an annual snapshot of the world’s largest companies to show how corporate fortunes have changed in the past year, highlighting relative performance of countries and sectors.-Ranking and methodology:...
constituents. They’ve called it ‘I Want to Hold Your Hand’ after that famous Beatles
The Beatles
The Beatles were an English rock band, active throughout the 1960s and one of the most commercially successful and critically acclaimed acts in the history of popular music. Formed in Liverpool, by 1962 the group consisted of John Lennon , Paul McCartney , George Harrison and Ringo Starr...
song. So as part of their 30th birthday celebrations, an internal Grass Roots contest took place in April 2010 amongst all their offices around the world. Each office needed to produce a full inspirational video of the song. Each office’s inspirational video was then combined to make one global video.
Awards
- Has appeared in the London Sunday TimesThe Sunday TimesThe Sunday Times is a British Sunday newspaper.The Sunday Times may also refer to:*The Sunday Times *The Sunday Times *The Sunday Times *The Sunday Times...
"100 Best Mid-Sized Companies To Work ForThe Sunday Times 100 Best Companies to Work ForSince 2001, the Sunday Times newspaper has published annual lists of the best companies to work for in the UK. The award is highly valued by its winners.The list ranks Britain's best companies to work for based a number of criteria...
" for the last four years in succession. - Ranked in the HRO Today’s 2009 Baker’s Dozen to be one of the top US recognition providers
- Top 10 Design & Build agency (‘New Media AgeNew Media AgeNew Media Age is a weekly news magazine, covering business use of interactive media in the UK.New Media Age is owned by Centaur Media plc. It was launched as a newsletter in May 1995 under editor Phil Dwyer with reporters Nick Jones and Catherine Stewart...
’) - Awarded 2010 Kinetic Process Innovation Vision Award for Excellence in Performance Improvement Solutions
- President and CEO Stephen Humphreys has been named an "HRO Today 2010 Superstar Provider" by HRO magazine in the Recognition Category
- Mario Cruz, the company's Chief Technology Officer for the Americas, has been named CIO of the Year by the South Florida Business JournalSouth Florida Business JournalSouth Florida Business Journal is a newspaper printed in Fort Lauderdale, Florida for the Miami, Florida area, covering general business news, major events in Miami, Florida, and around the world, with sections on global news and local news, business news and political news, Florida cultural life...
(2009)
Clients
Grass Roots currently services more than 60 percent of the Top 100 Global Brands, and counts among its customers BMWBMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
, RIM
Research In Motion
Research In Motion Limited or RIM is a Canadian multinational telecommunications company headquartered in Waterloo, Ontario, Canada that designs, manufactures and markets wireless solutions for the worldwide mobile communications market...
BlackBerry
BlackBerry
BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...
, Symantec
Symantec
Symantec Corporation is the largest maker of security software for computers. The company is headquartered in Mountain View, California, and is a Fortune 500 company and a member of the S&P 500 stock market index.-History:...
, and EMC
EMC Corporation
EMC Corporation , a Financial Times Global 500, Fortune 500 and S&P 500 company, develops, delivers and supports information infrastructure and virtual infrastructure hardware, software, and services. EMC is headquartered in Hopkinton, Massachusetts, USA.Former Intel executive Richard Egan and his...