Frutarom
Encyclopedia
Frutarom Industries Ltd. is one of the world's leading flavor
Flavor
Flavor or flavour is the sensory impression of a food or other substance, and is determined mainly by the chemical senses of taste and smell. The "trigeminal senses", which detect chemical irritants in the mouth and throat as well as temperature and texture, are also very important to the overall...

 and fragrance companies, in 2008 it had sales of over $473 million.
The company’s shares are traded on the London Stock Exchange
London Stock Exchange
The London Stock Exchange is a stock exchange located in the City of London within the United Kingdom. , the Exchange had a market capitalisation of US$3.7495 trillion, making it the fourth-largest stock exchange in the world by this measurement...

 and the Tel Aviv Stock Exchange
Tel Aviv Stock Exchange
The Tel Aviv Stock Exchange in Tel Aviv is Israel's only stock exchange.The TASE is the only public market for trading securities in Israel. It plays a major role in the Israeli economy....

, where it is a constitute of the TA-100 Index
TA-100 Index
The TA-100 Index, typically referred to as the Tel Aviv 100, is a stock market index of the 100 most highly capitalised companies listed on the Tel Aviv Stock Exchange . The index began on 1 January 1992 with a base level of 100...

 of leading shares.

Overview

The Frutarom Group is a rapidly growing global flavor and fine ingredients company. The company develop, manufacture and market an extensive variety of high quality flavors and fine, natural ingredients catered to customers in a wide range of industries: food, beverage, flavor, fragrance, pharmaceutical, nutraceutical, food additive, and cosmetic.

Frutarom's some 20,000 products are sold to more than 10,000 customers, in 120 countries around the world. The Frutarom Group boasts 1,500 employees worldwide, with manufacturing facilities located in Europe, North America, Israel and Asia.

Frutarom operates through two major divisions:
  • Flavors Division - Develops, produces and markets superior flavor compounds and food system solutions.
  • Fine Ingredients Division - Develops, produces and markets natural flavor extracts, functional food
    Functional food
    Functional food is a food where a new ingredient has been added to a food and the new product has a new function ....

     ingredients, natural pharmaceutical/nutraceutical extracts, specialty essential oils, citrus products and aroma chemicals.

History

Frutarom was established by Yehuda Araten and Maurice Gerzon, two industrialists from Holland in 1933. They chose to build their first plant in an almost desert-like area between Haifa
Haifa
Haifa is the largest city in northern Israel, and the third-largest city in the country, with a population of over 268,000. Another 300,000 people live in towns directly adjacent to the city including the cities of the Krayot, as well as, Tirat Carmel, Daliyat al-Karmel and Nesher...

 and Acco
Acre, Israel
Acre , is a city in the Western Galilee region of northern Israel at the northern extremity of Haifa Bay. Acre is one of the oldest continuously inhabited sites in the country....

 in Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

, making Frutarom one of Israel’s
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

 earliest industrial enterprises. In 1952, Frutarom became a subsidiary of the newly established Electrochemical Industries (Frutarom) Ltd (EIF). By 1973 ICC, owned by Dr. John J. Farber, became the controlling party of EIF and Frutarom. Since the 1990s, Frutarom has aggressively expanded by establishing itself overseas beginning with the acquisition of a small US company in 1990. Frutarom now has subsidiaries in Israel
Israel
The State of Israel is a parliamentary republic located in the Middle East, along the eastern shore of the Mediterranean Sea...

, the USA, the UK, Switzerland
Switzerland
Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

, Russia
Russia
Russia or , officially known as both Russia and the Russian Federation , is a country in northern Eurasia. It is a federal semi-presidential republic, comprising 83 federal subjects...

, Turkey
Turkey
Turkey , known officially as the Republic of Turkey , is a Eurasian country located in Western Asia and in East Thrace in Southeastern Europe...

, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, Ukraine
Ukraine
Ukraine is a country in Eastern Europe. It has an area of 603,628 km², making it the second largest contiguous country on the European continent, after Russia...

, Kazakhstan
Kazakhstan
Kazakhstan , officially the Republic of Kazakhstan, is a transcontinental country in Central Asia and Eastern Europe. Ranked as the ninth largest country in the world, it is also the world's largest landlocked country; its territory of is greater than Western Europe...

 and Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

, plus marketing offices in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

, Romania
Romania
Romania is a country located at the crossroads of Central and Southeastern Europe, on the Lower Danube, within and outside the Carpathian arch, bordering on the Black Sea...

, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

, and Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

.

On February 5, 2009, New York City Mayor Mike Bloomberg identified a Hudson County Frutarom facility that processes fenugreek
Fenugreek
Fenugreek is a plant in the family Fabaceae. Fenugreek is used both as a herb and as a spice . The leaves and sprouts are also eaten as vegetables...

 seeds as the source of a mysterious maple syrup smell that has periodically filled the city since October 2005. The most recent "maple syrup event
Maple syrup event
The maple syrup event was the objective presence of a particular scent in New York City, and the response to this smell by the residents, various media outlets, and government agencies. Reports of the events are said to have begun in the fall of 2005, and continued sporadically into early 2009. New...

" occurred January 29, 2009. While numerous calls were placed to the city's 311 non-emergency complaint hotline on days when the odor was noticed by New Yorkers, the Mayor and the New York City Department of Environmental Protection have determined that the smell is not harmful.
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