Florigene
Encyclopedia
Florigene is a biotechnology
Biotechnology
Biotechnology is a field of applied biology that involves the use of living organisms and bioprocesses in engineering, technology, medicine and other fields requiring bioproducts. Biotechnology also utilizes these products for manufacturing purpose...

 company based in Melbourne
Melbourne
Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

, which is principally involved in the application of in-house genetic modification techniques to develop novel colour expressions in a range of commercial plants.

Florigene has a subsidiary division in the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...

 and other production operations around the world.

History

Florigene has long been associated with genetic engineering floriculture. Founded as Calgene Pacific Ltd in 1986 with institutional backing from Amcor
Amcor
Amcor Limited is an Australian-based multinational packaging company. Its headquarters are in Hawthorn, Victoria ; and it is listed on the Australian Securities Exchange....

, CP Ventures Ltd and the Japan-Australia Venture Capital Fund, it was one of Australia's first biotechnology companies.

In 1991, Florigene's research team announced that it had isolated the gene responsible for the expression of the colour blue
Blue
Blue is a colour, the perception of which is evoked by light having a spectrum dominated by energy with a wavelength of roughly 440–490 nm. It is considered one of the additive primary colours. On the HSV Colour Wheel, the complement of blue is yellow; that is, a colour corresponding to an equal...

 in petunia
Petunia
Petunia is a widely cultivated genus of flowering plants of South American origin, closely related with tobacco, cape gooseberries, tomatoes, deadly nightshades, potatoes and chili peppers; in the family Solanaceae. The popular flower derived its name from French, which took the word petun, meaning...

s, beating out rivals around the globe by a matter of weeks. This breakthrough paved the way for the acquisition of Dutch rival, Florigene, in 1993. Calgene assumed Florigene's corporate name in 1994 to capitalise on that firm's international reputation. Since then, Florigene has developed naturally long-life and disease resistant carnations, new morphologies of gerbera
Gerbera
Gerbera L. is a genus of ornamental plants from the sunflower family . It was named in honour of the German botanist and naturalist Traugott Gerber who travelled extensively in Russia and was a friend of Carolus Linnaeus....

s and natural colour modifications of the three main cut flowers - rose
Rose
A rose is a woody perennial of the genus Rosa, within the family Rosaceae. There are over 100 species. They form a group of erect shrubs, and climbing or trailing plants, with stems that are often armed with sharp prickles. Flowers are large and showy, in colours ranging from white through yellows...

s, carnations and chrysanthemums, which it exports throughout the Americas, Europe, the UK and Asia.

Public float

Florigene prepared for a public float, hiring Credit Suisse First Boston
Credit Suisse First Boston
Credit Suisse First Boston was the former name of the banking firm Credit Suisse.-History:In 1978, Credit Suisse and First Boston Corporation formed a London-based 50-50 investment banking joint venture called the Financière Crédit Suisse-First Boston...

 to develop a prospectus and secure investors across Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

, Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

 and the U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, but was instead acquired by global agrochemicals giant Nufarm Ltd in 1999.

Ownership

In 2003, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese brewing giant and long term partner Suntory
Suntory
is a Japanese brewing and distilling company group. Established in 1899, it is one of the oldest companies in the distribution of alcoholic beverages in Japan. Its business has expanded to other fields, and the company now offers everything from soft drinks to sandwich chains...

 acquired 98.5% equity in Florigene from Nufarm
Nufarm
Nufarm , headquartered in Melbourne, Australia, is one of the world's leading agricultural chemical companies, with operations in all corners of the globe...

.

Developments and potential

The significance of Florigene's technology is the brand potential of its novel flower varieties - a blue rose is a marketer's dream. In 2004, after 20 years and A$45 million worth of exhaustive research and prolific patenting, Florigene and Suntory scientists announced to the world the development of the first rose in the pipeline to a true blue rose. It is expected to be commercialised in the coming years.

External links

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