Deodeo
Encyclopedia
is one of the largest consumer electronics
Consumer electronics
Consumer electronics are electronic equipment intended for everyday use, most often in entertainment, communications and office productivity. Radio broadcasting in the early 20th century brought the first major consumer product, the broadcast receiver...

 retailer chain
Chain store
Chain stores are retail outlets that share a brand and central management, and usually have standardized business methods and practices. These characteristics also apply to chain restaurants and some service-oriented chain businesses. In retail, dining and many service categories, chain businesses...

s based in Hiroshima
Hiroshima Prefecture
is a prefecture of Japan located in the Chūgoku region on Honshu island. The capital is the city of Hiroshima.- History :The area around Hiroshima was formerly divided into Bingo Province and Aki Province. This location has been a center of trade and culture since the beginning of Japan's recorded...

, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

.

Overview

The company was established in 1947 called "Daiichi Sangyo Kabushiki-gaisha" well known as "Daiichi" in Hiroshima
Hiroshima
is the capital of Hiroshima Prefecture, and the largest city in the Chūgoku region of western Honshu, the largest island of Japan. It became best known as the first city in history to be destroyed by a nuclear weapon when the United States Army Air Forces dropped an atomic bomb on it at 8:15 A.M...

.

They changed their store name to "Daiichi" in 1977 and the company name was renamed to "Kabushiki-gaisha Daiichi" in 1986.

In 1997 they had current name "DEODEO" and moved their head office from Hiroshima to Hatsukaichi, Hiroshima.

The company founded "eden Group" with "EDION Corporation" (based in Nagoya), "MIDORI DENKA Corporation" (based in Amagasaki) and "Kurashino Design,Inc." (based in Tokyo
Tokyo
, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

) in 2002.

Stores

  • Their head store is in Kamiya-cho, Naka-ku
    Naka-ku, Hiroshima
    is the heart of Hiroshima, Hiroshima Prefecture, Japan. Naka-ku is home to Hiroshima's central business district and Peace Memorial Park. Major attractions include the Hondori shopping arcade, a covered mall-like street of shops extending east from the Hiroshima Peace Memorial Park to Hacchobori...

    , Hiroshima
    Hiroshima
    is the capital of Hiroshima Prefecture, and the largest city in the Chūgoku region of western Honshu, the largest island of Japan. It became best known as the first city in history to be destroyed by a nuclear weapon when the United States Army Air Forces dropped an atomic bomb on it at 8:15 A.M...

    .
  • 91 stores in Chūgoku region
    Chugoku region
    The , also known as the , is the westernmost region of Honshū, the largest island of Japan. It consists of the prefectures of Hiroshima, Okayama, Shimane, Tottori and Yamaguchi. It has a population of about 7.8 million.- History :...

     (Hiroshima
    Hiroshima Prefecture
    is a prefecture of Japan located in the Chūgoku region on Honshu island. The capital is the city of Hiroshima.- History :The area around Hiroshima was formerly divided into Bingo Province and Aki Province. This location has been a center of trade and culture since the beginning of Japan's recorded...

    , Okayama
    Okayama Prefecture
    is a prefecture of Japan located in the Chūgoku region on Honshū island. The capital is the city of Okayama.- History :During the Meiji Restoration, the area of Okayama Prefecture was known as Bitchū Province, Bizen Province and Mimasaka Province.- Geography :...

    , Yamaguchi
    Yamaguchi Prefecture
    is a prefecture of Japan in the Chūgoku region on Honshū island. The capital is the city of Yamaguchi, in the center of the prefecture. The largest city, however, is Shimonoseki.- History :...

    , Shimane
    Shimane Prefecture
    is a prefecture of Japan located in the Chūgoku region on Honshū island. The capital is Matsue. It is the second least populous prefecture in Japan, after its eastern neighbor Tottori. The prefecture has an area elongated from east to west facing the Chūgoku Mountain Range on the south side and to...

     and Tottori
    Tottori Prefecture
    is a prefecture of Japan located in the Chūgoku region. The capital is the city of Tottori. It is the least populous prefecture in Japan.- History :Before the Meiji Restoration, Tottori encompassed the old provinces of Hōki and Inaba...

    ).
  • 21 stores in Shikoku
    Shikoku
    is the smallest and least populous of the four main islands of Japan, located south of Honshū and east of the island of Kyūshū. Its ancient names include Iyo-no-futana-shima , Iyo-shima , and Futana-shima...

     (Ehime
    Ehime Prefecture
    is a prefecture in northwestern Shikoku, Japan. The capital is Matsuyama.-History:Until the Meiji Restoration, Ehime prefecture was known as Iyo Province...

    , Kagawa
    Kagawa Prefecture
    is a prefecture of Japan located on Shikoku island. The capital is Takamatsu.- History :Kagawa was formerly known as Sanuki Province.For a brief period between August 1876 and December 1888, Kagawa was made a part of Ehime Prefecture.-Battle of Yashima:...

    , Tokushima
    Tokushima Prefecture
    is a prefecture of Japan located on Shikoku island. The capital is the city of Tokushima.- Tokushima Prefecture and Myodo Prefecture :Long ago, Tokushima City belonged to a region known as Myōdō-gun...

     and Kochi
    Kochi Prefecture
    is a prefecture of Japan located on the south coast of Shikoku. The capital is the city of Kōchi.- History :Prior to the Meiji Restoration, Kōchi was known as Tosa Province and was controlled by the Chosokabe clan in the Sengoku period and the Yamauchi family during the Edo period.- Geography...

    ).
  • 28 stores in Kyūshū
    Kyushu
    is the third largest island of Japan and most southwesterly of its four main islands. Its alternate ancient names include , , and . The historical regional name is referred to Kyushu and its surrounding islands....

     and Okinawa
    Okinawa Prefecture
    is one of Japan's southern prefectures. It consists of hundreds of the Ryukyu Islands in a chain over long, which extends southwest from Kyūshū to Taiwan. Okinawa's capital, Naha, is located in the southern part of Okinawa Island...

     (Fukuoka
    Fukuoka Prefecture
    is a prefecture of Japan located on Kyūshū Island. The capital is the city of Fukuoka.- History :Fukuoka Prefecture includes the former provinces of Chikugo, Chikuzen, and Buzen....

    , Kagoshima
    Kagoshima Prefecture
    is a prefecture of Japan located on the island of Kyushu. The capital is the city of Kagoshima.- Geography :Kagoshima Prefecture is located at the southwest tip of Kyushu and includes a chain of islands stretching further to the southwest for a few hundred kilometers...

    , Kumamoto
    Kumamoto Prefecture
    is a prefecture of Japan located on Kyushu Island. The capital is the city of Kumamoto.- History :Historically the area was called Higo Province; and the province was renamed Kumamoto during the Meiji Restoration. The creation of prefectures was part of the abolition of the feudal system...

    , Miyazaki
    Miyazaki Prefecture
    is a prefecture of Japan located on the island of Kyushu. The capital is the city of Miyazaki.- History :Historically, after the Meiji Restoration, Hyūga Province was renamed Miyazaki Prefecture....

    , Nagasaki
    Nagasaki Prefecture
    is a prefecture of Japan located on the island of Kyūshū. The capital is the city of Nagasaki.- History :Nagasaki Prefecture was created by merging of the western half of the former province of Hizen with the island provinces of Tsushima and Iki...

    , Oita
    Oita Prefecture
    is a prefecture of Japan on Kyūshū Island. The prefectural capital is the city of Ōita.- History :Around the 6th century Kyushu consisted of four regions: Tsukushi-no-kuni 筑紫国, Hi-no-kuni 肥国, and Toyo no kuni...

    , Saga
    Saga Prefecture
    is located in the northwest part of the island of Kyūshū, Japan. It touches both the Sea of Japan and the Ariake Sea. The western part of the prefecture is a region famous for producing ceramics and porcelain, particularly the towns of Karatsu, Imari, and Arita...

     and Okinawa
    Okinawa Prefecture
    is one of Japan's southern prefectures. It consists of hundreds of the Ryukyu Islands in a chain over long, which extends southwest from Kyūshū to Taiwan. Okinawa's capital, Naha, is located in the southern part of Okinawa Island...

    ).
  • 2 stores in Tōkai region
    Tokai region
    The is a sub-region of the Chūbu region in Japan that runs along the Pacific Ocean. The name means "East sea" and comes from the Tōkaidō, one of the Edo Five Routes...

     (Mie
    Mie Prefecture
    is a prefecture of Japan which is part of the Kansai regions on Honshū island. The capital is the city of Tsu.- History :Until the Meiji Restoration, Mie prefecture was known as Ise Province and Iga Province....

     and Gifu
    Gifu Prefecture
    is a prefecture located in the Chūbu region of central Japan. Its capital is the city of Gifu.Located in the center of Japan, it has long played an important part as the crossroads of Japan, connecting the east to the west through such routes as the Nakasendō...

    ).
  • 6 stores in Kantō region
    Kanto region
    The is a geographical area of Honshu, the largest island of Japan. The region includes the Greater Tokyo Area and encompasses seven prefectures: Gunma, Tochigi, Ibaraki, Saitama, Tokyo, Chiba, and Kanagawa. Within its boundaries, slightly more than 40 percent of the land area is the Kantō Plain....

     (Gunma
    Gunma Prefecture
    is a prefecture of Japan located in the northwest corner of the Kantō region on Honshu island. Its capital is Maebashi.- History :The remains of a Paleolithic man were found at Iwajuku, Gunma Prefecture, in the early 20th century and there is a public museum there.Japan was without horses until...

    , Saitama
    Saitama Prefecture
    is a prefecture of Japan located in the Kantō region of the island of Honshu. The capital is the city of Saitama.This prefecture is part of the Greater Tokyo Area, and most of Saitama's cities can be described as suburbs of Tokyo, to which a large amount of residents commute each day.- History...

    , Tokyo
    Tokyo
    , ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...

     and Kanagawa
    Kanagawa Prefecture
    is a prefecture located in the southern Kantō region of Japan. The capital is Yokohama. Kanagawa is part of the Greater Tokyo Area.-History:The prefecture has some archaeological sites going back to the Jōmon period...

    ).
  • (store in Taiwan
    Taiwan
    Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...

     was handed to Best Denki
    Best Denki
    is a Japanese electronics retailer with outlets across Japan, Indonesia, Singapore, Malaysia, Hong Kong, Taiwan and Kuwait. Best Denki headquarters is located in Fukuoka. Previously, in Singapore, it was known as "Yaohan Best", when it started operations there in 1985. After Yaohan's bankruptcy,...

     in 2005).

Sports

  • DEODEO Athletic Club for Women
    • Midori Fumoto
      Midori Fumoto
      Midori Fumoto was a Japanese long-distance runner. She has belonged DEODEO Athletic Club for Women. In 1992 she set a record for best time in a half marathon, one hour 9 minutes 38 seconds, the record stood for 18 years before being broken by Lisa Jane Weightman.-Achievements:- References :...

    • Takako Kotorida
      Takako Kotorida
      was a Japanese long-distance runner. She has belonged DEODEO Athletic Club for Women.-Achievements:-Reference:...

  • Sponsorship of Sanfrecce Hiroshima
    Sanfrecce Hiroshima
    is a Japanese association football club in the J. League Division 1.-Club name:The club name is a portmanteau of the Japanese numeral for three, San and an Italian word frecce or 'arrows'...


External links

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