Crusha
Encyclopedia
Crusha is a well known brand of milkshake
Milkshake
A milkshake is a sweet, cold beverage which is made from milk, ice cream or iced milk, and flavorings or sweeteners such as fruit syrup or chocolate sauce....
mix sold in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
. The brand first appeared in the 1950s and was bought by the sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...
processor British Sugar coming under its Silver Spoon retail brand in December 2001.
Crusha is often the milkshake of choice in café
Café
A café , also spelled cafe, in most countries refers to an establishment which focuses on serving coffee, like an American coffeehouse. In the United States, it may refer to an informal restaurant, offering a range of hot meals and made-to-order sandwiches...
s but is also sold in shops for home mixing in bottle
Bottle
A bottle is a rigid container with a neck that is narrower than the body and a "mouth". By contrast, a jar has a relatively large mouth or opening. Bottles are often made of glass, clay, plastic, aluminum or other impervious materials, and typically used to store liquids such as water, milk, soft...
s of from 250ml to 1 litre in size. It used to be sold in glass
Glass
Glass is an amorphous solid material. Glasses are typically brittle and optically transparent.The most familiar type of glass, used for centuries in windows and drinking vessels, is soda-lime glass, composed of about 75% silica plus Na2O, CaO, and several minor additives...
bottles but it has recently changed to plastic. Crusha is sold in many different flavours of which chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
, banana
Banana
Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red....
, strawberry
Strawberry
Fragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
and raspberry
Raspberry
The raspberry or hindberry is the edible fruit of a multitude of plant species in the genus Rubus, most of which are in the subgenus Idaeobatus; the name also applies to these plants themselves...
are the most common. Other flavours have also been sold including vanilla
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
, lime
Lime (fruit)
Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...
, black cherry
Black Cherry
Prunus serotina, commonly called black cherry, wild black cherry, rum cherry, or mountain black cherry, is a woody plant species belonging to the genus Prunus...
and pineapple
Pineapple
Pineapple is the common name for a tropical plant and its edible fruit, which is actually a multiple fruit consisting of coalesced berries. It was given the name pineapple due to its resemblance to a pine cone. The pineapple is by far the most economically important plant in the Bromeliaceae...
. Two new flavours were released in May 2005: white chocolate
White chocolate
White chocolate is a confectionery derivative of chocolate. It commonly consists of cocoa butter, sugar, milk solids and salt, and is characterized by a pale yellow or ivory appearance...
and "Wild'n'Fruity". Small bottles of Strawberry, Banana, Chocolate and Raspberry are widely available from supermarkets. The remaining flavours are only available in large bottles from cash & carry or asda stores. Lime crusha is reagarded as something of a 'cult drink' and for a time was not stocked by many shops due to low customer demand. However when Morrison's and Waitrose supermarkets re-introduced Lime Crusha in spring 2010 it rapidly established itself as its highest selling flavour. Joel Veitch
Joel Veitch
Joel Veitch is a British web animator, singer-songwriter, and member of the humour website B3ta. Veitch is owner of the web site RatherGood where he showcases many of his animations. Joel has also created the Mr...
has recently animated two commercials for Crusha featuring singing kittens and crushing cows under bottles. Joel is also known for creating the Quiznos Spongmonkey
Spongmonkey
The Spongmonkeys are an Internet phenomenon, created by Joel Veitch, that crossed over into television in the form of Quiznos commercials. They appear to be a pair of graphically edited tarsiers with human mouths, and appear on the web at the website. These creatures float in the air in front of a...
ads in the United States in 2004. Music for the commercials was provided by Julian Ronnie and Adam Ryan Carter of Mammoth Music. Animator Joel Veitch produced an ad campaign for Crusha that showed cats dancing around bottles of the product, this was banned from television in 2007 after a man from Lowestoft, England produced a recreation with live cats and was arrested after clips of his videos on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
drew the attention of a local and national news campaign.
Recently introduced was a 'Nothing Artificial' version of some of their flavours.
In August 2007, after receiving thousands of complaints from dismayed customers
about the wildly different taste of the new 'Nothing Artificial' version of Strawberry Crusha,
it was confirmed that they would revert to the old recipe.
Dissatisfied customers could call the Silver Spoon customer support line and obtain a postal order to buy a new bottle once they were available to buy.