Commercial art is historically a subsector of creative services

Creative services

Creative services are a subsector of the creative industries, a part of the economy that creates wealth by offering creativity for hire to other businesses. Creative Services also means a department within a company that does creative work such as writing, designing, and production. It is often a...

, referring to art

Art

Art is the product or process of deliberately arranging items in a way that influences and affects one or more of the senses, emotions, and intellect....

 created for commercial

Commerce

While business refers to the value-creating activities of an organization for profit, commerce means the whole system of an economy that constitutes an environment for business. The system includes legal, economic, political, social, cultural, and technological systems that are in operation in any...

 purposes, primarily advertising

Advertising

Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

. The term has become increasingly anachronistic in favor of more contemporary terms such as graphic design

Graphic design

Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...

 and advertising art.

Commercial art traditionally includes designing books, advertisements, signs, posters, and other displays to promote sale or acceptance of products, services, or ideas.

Skills of commercial art

Most commercial artists have the ability to organize information, and a knowledge of fine arts, visualization

Mental image

A mental image is an experience that, on most occasions, significantly resembles the experience of perceiving some object, event, or scene, but occurs when the relevant object, event, or scene is not actually present to the senses...

 and media. Communication is often vital in this field. Usually, the art department is relatively small, consisting of art directors, perhaps an assistant director, and a small staff of design and product workers. Commercial artists work a variety of situations doing many things in the artistic world such as advertisement, illustration and animation.

Genres

Commercial art can include many genres of art and categories of art technique, including:

• Commercial Character Design
  Commercial Character Design
  Commercial Character Design is the process of creating and utilising characters to enhance or publicise a commercial entity through design.- Design Process :...
  
  
• Illustration
  Illustration
  An illustration is a displayed visualization form presented as a drawing, painting, photograph or other work of art that is created to elucidate or dictate sensual information by providing a visual representation graphically.- Early history :The earliest forms of illustration were prehistoric...
  
  
• Graphic design
  Graphic design
  Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
  
  
• Motion graphic design
• Photography
  Photography
  Photography is the art, science and practice of creating durable images by recording light or other electromagnetic radiation, either electronically by means of an image sensor or chemically by means of a light-sensitive material such as photographic film...
  
  
• Makeup
• Television commercials
• Music video
  Music video
  A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings...
  
  s
• Animation
  Animation
  Animation is the rapid display of a sequence of images of 2-D or 3-D artwork or model positions in order to create an illusion of movement. The effect is an optical illusion of motion due to the phenomenon of persistence of vision, and can be created and demonstrated in several ways...
  
  
• Computer art
  Computer art
  Computer art is any art in which computers play a role in production or display of the artwork. Such art can be an image, sound, animation, video, CD-ROM, DVD-ROM, videogame, web site, algorithm, performance or gallery installation...
  
  
• Fashion Designer
• Interior Design
  Interior design
  Interior design describes a group of various yet related projects that involve turning an interior space into an effective setting for the range of human activities are to take place there. An interior designer is someone who conducts such projects...