Creative services
Encyclopedia
Creative services are a subsector of the creative industries
, a part of the economy that creates wealth by offering creativity
for hire to other businesses. Creative Services also means a department within a company that does creative work such as writing, designing, and production. It is often a sub-department of the Marketing
organization. Examples include:
Like lawyers and accountants in the professional services
sector, creative services firms sell a specialised technical service to satisfy the needs of companies that do not have this expertise themselves.
Creative industries
The creative industries refers to a range of economic activities which are concerned with the generation or exploitation of knowledge and information...
, a part of the economy that creates wealth by offering creativity
Creativity
Creativity refers to the phenomenon whereby a person creates something new that has some kind of value. What counts as "new" may be in reference to the individual creator, or to the society or domain within which the novelty occurs...
for hire to other businesses. Creative Services also means a department within a company that does creative work such as writing, designing, and production. It is often a sub-department of the Marketing
Marketing
Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
organization. Examples include:
- DesignDesignDesign as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan...
and production agencies- StudioStudioA studio is an artist's or worker's workroom, or the catchall term for an artist and his or her employees who work within that studio. This can be for the purpose of architecture, painting, pottery , sculpture, scrapbooking, photography, graphic design, filmmaking, animation, radio or television...
s - Ideation consultancies
- Software developmentSoftware developmentSoftware development is the development of a software product...
firms - Temp agency
- Studio
- MarketingMarketingMarketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...
firms- Public relationsPublic relationsPublic relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
agencies - AdvertisingAdvertisingAdvertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
agencies - PromotionalSales promotionSales promotion is one of the four aspects of promotional mix. Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability...
agencies - BrandBrandThe American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing agencies
- Public relations
- EntertainmentEntertainmentEntertainment consists of any activity which provides a diversion or permits people to amuse themselves in their leisure time. Entertainment is generally passive, such as watching opera or a movie. Active forms of amusement, such as sports, are more often considered to be recreation...
Industries- Talent agency
- GuildGuildA guild is an association of craftsmen in a particular trade. The earliest types of guild were formed as confraternities of workers. They were organized in a manner something between a trade union, a cartel, and a secret society...
s
Like lawyers and accountants in the professional services
Professional services
Professional services is an industry of infrequent, technical, or unique functions performed by independent contractors or by consultants whose occupation is the rendering of such services....
sector, creative services firms sell a specialised technical service to satisfy the needs of companies that do not have this expertise themselves.