Cinépolis
Encyclopedia
Cinépolis is a Mexican
chain of movie theater
s. Its name means City of Cinéma and its slogan is La Capital del Cine (English
: the Capital of Cinema).
Cinépolis is the biggest cineplex chain in Mexico with 205 theaters in 65 cities,
and they have become the largest chain in Latin America
and the fourth largest in the world with 230 theaters, 2,160 screens and over 13,000 employees throughout Mexico, Guatemala
, El Salvador
, Costa Rica
, Panama
, Colombia
, Brazil
, Peru
, India
and the United States
.
, Michoacan
, Mexico
. Years later, the company was rebranded as Cinematográfica Cadena de Oro, S.A. opening theaters in Salamanca, Acámbaro
and Guanajuato
, by 1971 the brand had already expanded to Mexico City
with the opening of 'Cine La Raza'. In 1972 Cinemas Gemelos was born and by 1973 the national expansion as Multicinemas began. In 1994 the company was rebranded Cinépolis with the first multiplex-style theaters in Tijuana
and in 1999, Cinépolis VIP was created.
Cinépolis VIP
was created in 1999 with the aim to offer a more comfortable and intimate experience to the Cinépolis clients, it is considered one of the pioneers on developing the Luxury Cinema concept. The cinemas are equipped with reclinable seats, catering service and a seat-pick system for clients to buy tickets and select the location of their seats exclusively without queues. So far, 28 Cinépolis VIP Theaters have been opened throughout Mexico and four outside of the country, located in Guatemala City
, San José
, Panama City
and as of July 22, 2011, San Diego, CA. They plan to open seven more theaters in Southern California before expanding into Northern California and then across the United States. Cinépolis VIP have been known for their menus and services, offering a wide range of foods and drinks as well as having special lounges such as Sushi VIP, Dulceria VIP, Bar VIP, Cinecafé VIP and Baguis VIP.
In 2009-2010, Cinépolis VIP has a little change on the seats, making it more comfortable, and with a button to call a waiter.
.
, Colombia. So far, 11 theaters have been opened outside of Mexico, under the Cinépolis brands with a planned expansion to Peru
with the opening of a 14-screen theater in Lima
, another one in Cali
, Colombia and a third in Tegucigalpa
, Honduras
.
Cinepolis has made a blueprint to operate 500 screens in India with an investment of Rs 1,500 crore and the result is the signing of deals with 12 developers in eight cities for setting up 110 screens in the first phase, There are also plans to enter into deals with realty developers for creating 200 more screens across India by 2010.Cinépolis annonuces its foray in India. Cinepolis is already operating in India
at Bengaluru, Amritsar
and Patna
. It is also scheduled to open in Mumbai
, Nagpur
, Jaipur
and Surat
.
through visual health programs, in 2007 they were awarded for "International Accomplishment in Exhibition" for their work to promote the activism within the Mexican community. Their program, "Del Amor Nace la Vista" (The Sight is born from Love) has been recognised as "The Best Practice in Social Responsibility". They have signed association deals with 12 organizations in Mexico.
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
chain of movie theater
Movie theater
A movie theater, cinema, movie house, picture theater, film theater is a venue, usually a building, for viewing motion pictures ....
s. Its name means City of Cinéma and its slogan is La Capital del Cine (English
English language
English is a West Germanic language that arose in the Anglo-Saxon kingdoms of England and spread into what was to become south-east Scotland under the influence of the Anglian medieval kingdom of Northumbria...
: the Capital of Cinema).
Cinépolis is the biggest cineplex chain in Mexico with 205 theaters in 65 cities,
and they have become the largest chain in Latin America
Latin America
Latin America is a region of the Americas where Romance languages – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...
and the fourth largest in the world with 230 theaters, 2,160 screens and over 13,000 employees throughout Mexico, Guatemala
Guatemala
Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...
, El Salvador
El Salvador
El Salvador or simply Salvador is the smallest and the most densely populated country in Central America. The country's capital city and largest city is San Salvador; Santa Ana and San Miguel are also important cultural and commercial centers in the country and in all of Central America...
, Costa Rica
Costa Rica
Costa Rica , officially the Republic of Costa Rica is a multilingual, multiethnic and multicultural country in Central America, bordered by Nicaragua to the north, Panama to the southeast, the Pacific Ocean to the west and the Caribbean Sea to the east....
, Panama
Panama
Panama , officially the Republic of Panama , is the southernmost country of Central America. Situated on the isthmus connecting North and South America, it is bordered by Costa Rica to the northwest, Colombia to the southeast, the Caribbean Sea to the north and the Pacific Ocean to the south. The...
, Colombia
Colombia
Colombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
, Brazil
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
, Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
and the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
.
History
The story begins in 1947, when Enrique Ramírez Miguel founded the 'Cine Morelos' in MoreliaMorelia
Morelia is a city and municipality in the north central part of the state of Michoacán in central Mexico. The city is in the Guayangareo Valley and is the capital of the state. The main pre-Hispanic cultures here were the P'urhépecha and the Matlatzinca, but no major cities were founded in the...
, Michoacan
Michoacán
Michoacán officially Estado Libre y Soberano de Michoacán de Ocampo is one of the 31 states which, with the Federal District, comprise the 32 Federal Entities of Mexico. It is divided in 113 municipalities and its capital city is Morelia...
, Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
. Years later, the company was rebranded as Cinematográfica Cadena de Oro, S.A. opening theaters in Salamanca, Acámbaro
Acámbaro
Acámbaro is a city and municipality in the southeastern corner of the Mexican state of Guanajuato, on the banks of the Lerma River, and the oldest of the 46 municipalities of Guanajuato. Acámbaro is noted as a major railway junction, a local transport hub, and the origin of the nationally famous...
and Guanajuato
Guanajuato, Guanajuato
Guanajuato is a city and municipality in central Mexico and the capital of the state of the same name. It is located in a narrow valley, which makes the streets of the city narrow and winding. Most are alleys that cars cannot pass through, and some are long sets of stairs up the mountainsides....
, by 1971 the brand had already expanded to Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
with the opening of 'Cine La Raza'. In 1972 Cinemas Gemelos was born and by 1973 the national expansion as Multicinemas began. In 1994 the company was rebranded Cinépolis with the first multiplex-style theaters in Tijuana
Tijuana
Tijuana is the largest city on the Baja California Peninsula and center of the Tijuana metropolitan area, part of the international San Diego–Tijuana metropolitan area. An industrial and financial center of Mexico, Tijuana exerts a strong influence on economics, education, culture, art, and politics...
and in 1999, Cinépolis VIP was created.
Cinépolis VIP
VIP
VIP and V.I.P. is a three-letter acronym that may refer to:-In general:* Vacuum insulated panel* Values, Influence, and Peers, an anti-crime campaign in Ontario elementary schools* Variable Information Printing, a form of on-demand printing...
was created in 1999 with the aim to offer a more comfortable and intimate experience to the Cinépolis clients, it is considered one of the pioneers on developing the Luxury Cinema concept. The cinemas are equipped with reclinable seats, catering service and a seat-pick system for clients to buy tickets and select the location of their seats exclusively without queues. So far, 28 Cinépolis VIP Theaters have been opened throughout Mexico and four outside of the country, located in Guatemala City
Guatemala City
Guatemala City , is the capital and largest city of the Republic of Guatemala and Central America...
, San José
San José, Costa Rica
San José is the capital and largest city of Costa Rica. Located in the Central Valley, San José is the seat of national government, the focal point of political and economic activity, and the major transportation hub of this Central American nation.Founded in 1738 by order of Cabildo de León, San...
, Panama City
Panama City
Panama is the capital and largest city of the Republic of Panama. It has a population of 880,691, with a total metro population of 1,272,672, and it is located at the Pacific entrance of the Panama Canal, in the province of the same name. The city is the political and administrative center of the...
and as of July 22, 2011, San Diego, CA. They plan to open seven more theaters in Southern California before expanding into Northern California and then across the United States. Cinépolis VIP have been known for their menus and services, offering a wide range of foods and drinks as well as having special lounges such as Sushi VIP, Dulceria VIP, Bar VIP, Cinecafé VIP and Baguis VIP.
In 2009-2010, Cinépolis VIP has a little change on the seats, making it more comfortable, and with a button to call a waiter.
Club Cinépolis
Club Cinépolis was created in 2003 and is point-system program that offers exclusive services and promotions, The cards are on sale at the food courts in all Cinépolis theaters throughout Mexico for MXN$59.00. Using the card with each purchase accumulates points that can be used as money (one point = one peso) as well as offering exclusive invitations to premieres, personalized birthday cards, exclusive promotions to subscribers only and access to the digital magazine, Proyección.Cineticket
Cineticket was created in 1997, it gave users the chance to buy their tickets online without the pressure of the queues. It became the first online theater ticket-selling-system in MexicoMexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
.
International
Cinépolis began its international expansion opening theaters in the capitals of Guatemala, El Salvador, Costa Rica and Panama and later taking over BogotáBogotá
Bogotá, Distrito Capital , from 1991 to 2000 called Santa Fé de Bogotá, is the capital, and largest city, of Colombia. It is also designated by the national constitution as the capital of the department of Cundinamarca, even though the city of Bogotá now comprises an independent Capital district...
, Colombia. So far, 11 theaters have been opened outside of Mexico, under the Cinépolis brands with a planned expansion to Peru
Peru
Peru , officially the Republic of Peru , is a country in western South America. It is bordered on the north by Ecuador and Colombia, on the east by Brazil, on the southeast by Bolivia, on the south by Chile, and on the west by the Pacific Ocean....
with the opening of a 14-screen theater in Lima
Lima
Lima is the capital and the largest city of Peru. It is located in the valleys of the Chillón, Rímac and Lurín rivers, in the central part of the country, on a desert coast overlooking the Pacific Ocean. Together with the seaport of Callao, it forms a contiguous urban area known as the Lima...
, another one in Cali
Calì
Calì, also written in English as Cali, is an Italian surname, widespread mainly in the Ionian side of Sicily.For the surname Calì is assumed the origin of the Greek word kalos , or from its Sanskrit root kali, "time."The surname refers to:...
, Colombia and a third in Tegucigalpa
Tegucigalpa
Tegucigalpa , and commonly referred as Tegus , is the capital of Honduras and seat of government of the Republic, along with its twin sister Comayagüela. Founded on September 29, 1578 by the Spanish, it became the country's capital on October 30, 1880 under President Marco Aurelio Soto...
, Honduras
Honduras
Honduras is a republic in Central America. It was previously known as Spanish Honduras to differentiate it from British Honduras, which became the modern-day state of Belize...
.
Cinepolis has made a blueprint to operate 500 screens in India with an investment of Rs 1,500 crore and the result is the signing of deals with 12 developers in eight cities for setting up 110 screens in the first phase, There are also plans to enter into deals with realty developers for creating 200 more screens across India by 2010.Cinépolis annonuces its foray in India. Cinepolis is already operating in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
at Bengaluru, Amritsar
Amritsar
Amritsar is a city in the northern part of India and is the administrative headquarters of Amritsar district in the state of Punjab, India. The 2001 Indian census reported the population of the city to be over 1,500,000, with that of the entire district numbering 3,695,077...
and Patna
Patna
Paṭnā , is the capital of the Indian state of Bihar and the second largest city in Eastern India . Patna is one of the oldest continuously inhabited places in the world...
. It is also scheduled to open in Mumbai
Mumbai
Mumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
, Nagpur
Nagpur
Nāgpur is a city and winter capital of the state of Maharashtra, the largest city in central India and third largest city in Maharashtra after Mumbai and Pune...
, Jaipur
Jaipur
Jaipur , also popularly known as the Pink City, is the capital and largest city of the Indian state of Rajasthan. Founded on 18 November 1727 by Maharaja Sawai Jai Singh II, the ruler of Amber, the city today has a population of more than 3.1 million....
and Surat
Surat
Surat , also known as Suryapur, is the commercial capital city of the Indian state of Gujarat. Surat is India's Eighth most populous city and Ninth-most populous urban agglomeration. It is also administrative capital of Surat district and one of the fastest growing cities in India. The city proper...
.
Cinépolis Foundation
Since 2003, Organización Ramírez created the Cinépolis Foundation to help unprivileged people get medical healthcare as well as education and services to the local communities, their mission is to contribute to social justice in MexicoMexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
through visual health programs, in 2007 they were awarded for "International Accomplishment in Exhibition" for their work to promote the activism within the Mexican community. Their program, "Del Amor Nace la Vista" (The Sight is born from Love) has been recognised as "The Best Practice in Social Responsibility". They have signed association deals with 12 organizations in Mexico.