Chloé
Encyclopedia
Chloé is a French fashion house founded in 1952 by Gaby Aghion
. Its headquarters is in Paris
.
Gaby Aghion continued to run the house until 1985, when Chloe was bought-out by Dunhill Holdings (now Richemont Group).
Chloé's creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called 'luxury prêt-à-porter' and thus, the Prêt-à-Porter (Ready-To-Wear) market we know today, was born.
The couturiers quickly followed suit (the first being Givenchy, with their 1956 Ready-to-Wear collection; 'Givenchy University') and today, designer ready-to-wear heavily outweighs couture."
Chloé's headquarters is on Avenue Percier in Paris. The regional offices are in New York, Tokyo, Hong Kong and Dubai.
-specific version of its website. In 2008, the brand broadcasted its fashion shows on the same-day they took place.
Like all fashion houses, Chloé is facing counterfeited products and maintain a list of authorized online retailers on its website.
Gaby Aghion
Gaby Aghion is a French fashion designer.Not only the creator of successful French prêt-a-porter fashion house, Chloé, Gaby Aghion is also accredited with the creation of the term prêt-à-porter itself....
. Its headquarters is in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
.
History
Gaby Aghion was born in Alexandria, Egypt in the year 1921. She started Chloé in 1952 after moving to Paris in 1945 with a vision and coined the term ‘prêt-à-porter’ which means Ready-To-Wear.Gaby Aghion continued to run the house until 1985, when Chloe was bought-out by Dunhill Holdings (now Richemont Group).
The first house of luxury ready-to-wear
"Prior to Chloé's launch, luxury fashion houses had only ever produced Haute Couture (i.e. made-to-measure) clothing. This was fine for the few who could afford it, but it left everyone else in frequently poorly-made copies, supplied by the local seamstress.Chloé's creator, Gaby Aghion, rejecting the stiff formality of 1950s fashion (and sensing a gap in the market), decided to create a line of off the rack, high quality, soft, body conscious clothes from fine fabrics, which she called 'luxury prêt-à-porter' and thus, the Prêt-à-Porter (Ready-To-Wear) market we know today, was born.
The couturiers quickly followed suit (the first being Givenchy, with their 1956 Ready-to-Wear collection; 'Givenchy University') and today, designer ready-to-wear heavily outweighs couture."
Chloe Collections
Chloe's collections are diversified into 5 major sections.- Ready-To-Wear
- Accessories
- Children's Wear
- Fragrance
- 'See' by Chloé
Timeline
- 1952. Chloé is founded by Gaby AghionGaby AghionGaby Aghion is a French fashion designer.Not only the creator of successful French prêt-a-porter fashion house, Chloé, Gaby Aghion is also accredited with the creation of the term prêt-à-porter itself....
, a Parisian of Egyptian origin. She and her partner, Jacques Lenoir, were among the first to become aware of the raising demand for collections that could merge the strict requirements of haute couture and those of ready-to-wear.
- 1956. The first collection is introduced at Le Café de Flore, one of their favorite cafes and the meeting place of artists in Paris.The collection was designed by Gaby Aghion and made by a first assistant at Lelong. Gaby Aghion and Jacques Lenoir start hiring young talented designers, who would eventually make a name of their own : Christiana Bailly, Michèle RosierMichèle RosierMichèle Rosier is a French fashion journalist and designer who founded the V de V sportswear label. In addition to this, she has worked as a film director and screenwriter since 1973....
, Maxime de la FalaiseMaxime de la FalaiseMaxime de la Falaise was a 1950s model, and, in the 1960s, an underground movie actress. She is also remembered as a cookery writer and "food maven" and a fashion designer for Chloé and Gérard Pipart...
, Graziella Fontana, Tan Giudicelli, Guy Paulin, Carlos Rodriguez.
- 1966. Karl Lagerfeld is the main designer and Chloé becomes one of the symbolic brands of the 70's. Among its customers : Jackie KennedyJacqueline Kennedy OnassisJacqueline Lee Bouvier "Jackie" Kennedy Onassis was the wife of the 35th President of the United States, John F. Kennedy, and served as First Lady of the United States during his presidency from 1961 until his assassination in 1963. Five years later she married Greek shipping magnate Aristotle...
, Brigitte BardotBrigitte BardotBrigitte Anne-Marie Bardot is a French former fashion model, actress, singer and animal rights activist. She was one of the best-known sex-symbols of the 1960s.In her early life, Bardot was an aspiring ballet dancer...
, Maria CallasMaria CallasMaria Callas was an American-born Greek soprano and one of the most renowned opera singers of the 20th century. She combined an impressive bel canto technique, a wide-ranging voice and great dramatic gifts...
and Grace KellyGrace KellyGrace Patricia Kelly was an American actress who, in April 1956, married Rainier III, Prince of Monaco, to become Princess consort of Monaco, styled as Her Serene Highness The Princess of Monaco, and commonly referred to as Princess Grace.After embarking on an acting career in 1950, at the age of...
.
- 1971. The first Chloé boutique opens at the 3 rue Gribeauval in Paris.
- 1985. The company is acquired by the Richemont groupRichemontCompagnie Financière Richemont S.A. is a Swiss luxury goods holding company founded in 1988 by the South African businessman Johann Rupert. Richemont categorizes its businesses into four areas: jewellery, watch making, writing instruments and other, which encompasses clothing and firearms. The...
.
- 80's. Chloé keeps working with promising and eventually famous artistic directors : Martine Sitbon in 1988, Karl LagerfeldKarl LagerfeldKarl Lagerfeld is a German fashion designer, artist and photographer based in Paris. He has collaborated on a variety of fashion and art related projects, most notably as head designer and creative director for the fashion house Chanel...
in 1992.
- 1997. Stella McCartneyStella McCartneyStella Nina McCartney is an English fashion designer. She is the daughter of former Beatles member Sir Paul McCartney and the late photographer and animal rights activist, Linda McCartney.-Early life:...
brings in a new direction, feminine, romantic and impertinent.
- 2001. Phoebe PhiloPhoebe PhiloPhoebe Philo is a British fashion designer and the Creative Director of Céline. Philo is also known for her work at Chloé.Philo graduated from Central Saint Martins in 1996, a year after Stella McCartney...
adds a personal and sensual touch. Kirsten DunstKirsten DunstKirsten Caroline Dunst is an American actress, singer and model. She made her film debut in Oedipus Wrecks, a short film directed by Woody Allen for the anthology New York Stories...
, Natalie PortmanNatalie PortmanNatalie Hershlag , better known by her stage name Natalie Portman, is an actress with dual American and Israeli citizenship. Her first role was as an orphan taken in by a hitman in the 1994 French action film Léon, but major success came when she was cast as Padmé Amidala in the Star Wars prequel...
, and Lou DoillonLou DoillonLou Doillon is a French model and actress. Her father is director Jacques Doillon and her mother is British actress and singer Jane Birkin.-Biography:...
become customers.
- 2002. Chloé launches a line of bags, small leather goods and shoes. The Paddington bag will become the first of the 'it-bags'.
- 2006. Paulo Melim Andersson brings in a staggered and modern style.
- 2008. After a close collaboration with the brand for the launch of the fragrance, Hannah MacGibbon is named artistic director.
- 2009. MacGibbon introduces her first collection in March at the Spring-Summer 2009 runway. She cited the fashion illustrations of Antonio LopezAntonio Lopez (illustrator)Antonio Lopez was a fashion illustrator whose work appeared in such publications as Vogue, Harper's Bazaar, Elle, Interview and The New York Times. Several books collecting his illustrations have been published...
as an inspiration. American actress, former model and fashion designer Chloe SevignyChloë SevignyChloë Stevens Sevigny is an American film actress, fashion designer and former model. Sevigny gained reputation for her eclectic fashion sense and developed a broad career in the fashion industry in the mid 1990s, both for modeling and for her work at New York's Sassy magazine, which labeled her...
becomes a spokesperson for the company.
- 2011 MacGibbon is replaced by former Pringle of ScotlandPringle of ScotlandPringle of Scotland is a luxury knitwear manufacturer and importer. The brand is worn by the likes of Madonna, DB7 , Nicole Kidman, Sophie Dahl, Claudia Schiffer, the television character Alan Partridge and British bands such as The Kooks, Dirty Pretty Things and The Twang...
Designer Clare Waight Keller.
See by Chloé
See is a younger line of the Chloé luxury brand. This line manufactures ready-to-wear, handbags, and accessories since 2001. This line of apparel is intended to target the younger generation and is more affordable for those who are starting to become more sophisticated in their styles.Locations
Chloé has boutiques in:- Bal Harbour
- Costa Mesa
- Las Vegas
- Santa MonicaSanta MônicaSanta Mônica is a town and municipality in the state of Paraná in the Southern Region of Brazil.-References:...
- New York CityNew York CityNew York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
- BeijingBeijingBeijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...
(2) - ShanghaiShanghaiShanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
(2) - Shenzen
- Hong KongHong KongHong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
(2) - SingaporeSingaporeSingapore , officially the Republic of Singapore, is a Southeast Asian city-state off the southern tip of the Malay Peninsula, north of the equator. An island country made up of 63 islands, it is separated from Malaysia by the Straits of Johor to its north and from Indonesia's Riau Islands by the...
- KaohsiungKaohsiungKaohsiung is a city located in southwestern Taiwan, facing the Taiwan Strait on the west. Kaohsiung, officially named Kaohsiung City, is divided into thirty-eight districts. The city is one of five special municipalities of the Republic of China...
- TaipeiTaipeiTaipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...
(3) - BangkokBangkokBangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...
- ParisParisParis is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
- MunichMunichMunich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...
- Porto CervoPorto CervoPorto Cervo is an Italian seaside resort in northern Sardinia. It is a frazione of the comune of Arzachena, in the province of Olbia-Tempio. The village is the main centre of the Costa Smeralda, on the gulf of the same name. It was created by Prince Karim Aga Khan...
- MoscowMoscowMoscow is the capital, the most populous city, and the most populous federal subject of Russia. The city is a major political, economic, cultural, scientific, religious, financial, educational, and transportation centre of Russia and the continent...
(2) - MarbellaMarbellaMarbella is a town in Andalusia, Spain. It is situated on the Mediterranean Sea, in the province of Málaga, beneath the La Concha mountain. In 2000 the city had 98,823 inhabitants, in 2004, 116,234, in 2010 approximately 135,000....
- IstanbulIstanbulIstanbul , historically known as Byzantium and Constantinople , is the largest city of Turkey. Istanbul metropolitan province had 13.26 million people living in it as of December, 2010, which is 18% of Turkey's population and the 3rd largest metropolitan area in Europe after London and...
- LondonLondonLondon is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
- TokyoTokyo, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
(2) - Nagoya
- SalmiyaSalmiyaSalmiya is a district of the Hawalli Governorate in the State of Kuwait.Salmiya is located southeast of Kuwait City and is one of the largest areas in Kuwait consisting of both commercial and residential areas...
- BeirutBeirutBeirut is the capital and largest city of Lebanon, with a population ranging from 1 million to more than 2 million . Located on a peninsula at the midpoint of Lebanon's Mediterranean coastline, it serves as the country's largest and main seaport, and also forms the Beirut Metropolitan...
- DohaDohaDoha is the capital city of the state of Qatar. Located on the Persian Gulf, it had a population of 998,651 in 2008, and is also one of the municipalities of Qatar...
- DubaiDubaiDubai is a city and emirate in the United Arab Emirates . The emirate is located south of the Persian Gulf on the Arabian Peninsula and has the largest population with the second-largest land territory by area of all the emirates, after Abu Dhabi...
(2)
Chloé's headquarters is on Avenue Percier in Paris. The regional offices are in New York, Tokyo, Hong Kong and Dubai.
Internet
September 2007. Chloé was the first luxury brand to offer an iPhoneIPhone
The iPhone is a line of Internet and multimedia-enabled smartphones marketed by Apple Inc. The first iPhone was unveiled by Steve Jobs, then CEO of Apple, on January 9, 2007, and released on June 29, 2007...
-specific version of its website. In 2008, the brand broadcasted its fashion shows on the same-day they took place.
Like all fashion houses, Chloé is facing counterfeited products and maintain a list of authorized online retailers on its website.