Channel surfing
Encyclopedia
Channel surfing is the practice of quickly scanning through different television channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...

s or radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...

 frequencies in order to find something interesting to watch or listen to. Modern viewers, who may have cable
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...

 or satellite
Satellite television
Satellite television is television programming delivered by the means of communications satellite and received by an outdoor antenna, usually a parabolic mirror generally referred to as a satellite dish, and as far as household usage is concerned, a satellite receiver either in the form of an...

 services beaming down dozens if not hundreds or thousands of channels, are frequently channel surfing. It is common for people to scan channels when commercial broadcasters
Commercial broadcasting
Commercial broadcasting is the broadcasting of television programs and radio programming by privately owned corporate media, as opposed to state sponsorship...

 switch from a show over to running advertisements.

The term is most commonly associated with television
Television
Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

, where the practice became common with the wide availability of the remote control
Remote control
A remote control is a component of an electronics device, most commonly a television set, used for operating the television device wirelessly from a short line-of-sight distance.The remote control is usually contracted to remote...

. The first published use of the term is November 1986
1986 in television
The year 1986 in television involved some significant events.Below is a list of television-related events in 1986.For the American network television schedule, please see 1986-87 American network television schedule.-Events:-Debuts:*September 6 –...

, in an article by the Wall Street Journal .

The term has some connotation
Connotation
A connotation is a commonly understood subjective cultural or emotional association that some word or phrase carries, in addition to the word's or phrase's explicit or literal meaning, which is its denotation....

s relating to laziness
Laziness
Laziness is a disinclination to activity or exertion despite having the ability to do so. It is often used as a pejorative; related terms for a person seen to be lazy include couch potato, slacker, and bludger....

, inattentiveness
Attention
Attention is the cognitive process of paying attention to one aspect of the environment while ignoring others. Attention is one of the most intensely studied topics within psychology and cognitive neuroscience....

, and hyperactivity. The behavior itself may also suggest Attention-deficit hyperactivity disorder
Attention-deficit hyperactivity disorder
Attention deficit hyperactivity disorder is a developmental disorder. It is primarily characterized by "the co-existence of attentional problems and hyperactivity, with each behavior occurring infrequently alone" and symptoms starting before seven years of age.ADHD is the most commonly studied and...

 (ADHD).

Channel surfing has been parodied on TV shows and in film
Film
A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

, such as in the movie Toy Story 2
Toy Story 2
Toy Story 2 is a 1999 American computer animated film directed by John Lasseter and co-directed by Lee Unkrich and Ash Brannon. It is the sequel to the 1995 film Toy Story, released by Walt Disney Pictures and the third film to be produced by Pixar...

, and several times on The Simpsons
The Simpsons
The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

. Channel surfing is also used as an effect to move between sketches in some sketch comedies
Sketch comedy
A sketch comedy consists of a series of short comedy scenes or vignettes, called "sketches," commonly between one and ten minutes long. Such sketches are performed by a group of comic actors or comedians, either on stage or through an audio and/or visual medium such as broadcasting...

, such as History Bites
History Bites
History Bites was a television series on the History Television network that ran from 1998-2003. Created by Rick Green, History Bites explored what would be on television if the medium had been around for the last 5,000 years of human history. Typically, a significant historical event was chosen...

and Robot Chicken
Robot Chicken
Robot Chicken is an American stop motion animated television series created and executive produced by Seth Green and Matthew Senreich along with co-head writers Douglas Goldstein and Tom Root. Green provides many voices for the show...

.

Viewers' propensity to channel surf was apparently a factor leading toward the current ATSC standard for terrestrial television
Terrestrial television
Terrestrial television is a mode of television broadcasting which does not involve satellite transmission or cables — typically using radio waves through transmitting and receiving antennas or television antenna aerials...

, digital television
Digital television
Digital television is the transmission of audio and video by digital signals, in contrast to the analog signals used by analog TV...

 in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

. An ATSC signal can be locked onto and start being decoded within about one second, while it can take several seconds to begin decoding
Decoding
Decoding is the reverse of encoding, which is the process of transforming information from one format into another. Information about decoding can be found in the following:* Digital-to-analog converter, the use of analog circuit for decoding operations...

 a Digital Video Broadcasting (DVB) signal.

Zappers

Zappers are, according to media scholar Henry Jenkins
Henry Jenkins
Henry Jenkins III is an American media scholar and currently a Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and the USC School of Cinematic Arts...

, people who have a casual relationship with their televisions. Zappers do not remain on one channel for long, but continually skip from show to show, stopping for only a few minutes at a time on a particular channel (Jenkins 2006:74).

History

Referred to in Henry Jenkins
Henry Jenkins
Henry Jenkins III is an American media scholar and currently a Provost Professor of Communication, Journalism, and Cinematic Arts, a joint professorship at the USC Annenberg School for Communication and the USC School of Cinematic Arts...

' book, Convergence Culture, published in 2006, describes individuals who "constantly flit across the dial—watching snippets of shows rather than sitting down for a prolonged engagement" (Jenkins 2006:75). More of a tendency than a defining characteristic, zappers can fluctuate from the habit, depending on what is on at any given time, personal feelings toward a show, amongst other variables. The concept was overstated in the 1990s when Phillip Swann "wrote in TV.com: How Television is Shaping Our Future: ‘Few viewers today can sit through an entire program without picking up the remote and checking out another channel . . . Today’s viewer needs constant gratification: If she’s not entertained or intrigued for any stretch of time, she will flip the dial'" (Jenkins 2006:75).

Media implications

After Initiative Media published its magazine The Initiative declaring that loyal fans are more valuable than zappers, television networks attempted to combat the zapper by increasing the personal appeal of their television shows, converting a zapper into a loyal fan (Jenkins 2006:75). This has led to a movement to slow down the zapper. Reality television
Reality television
Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 has been suggested to be this bridge from zapper to loyal fan, being "built up of 'attractions,' short, highly emotionally charged units that can be watched in or out of sequence" (Jenkins 2006:77). American Idol
American Idol
American Idol, titled American Idol: The Search for a Superstar for the first season, is a reality television singing competition created by Simon Fuller and produced by FremantleMedia North America and 19 Entertainment...

is one such show, as it is "designed to pull in every possible viewer and to give each a reason not to change the channel" (Jenkins 2006:77). This technique has been perfected in American Idol via the cliffhanger commercial breaks and ending, convincing viewers to "stay tuned following these messages" or watch the show the next time it airs (Jenkins 2006:77).

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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