AVO SESSION Basel is an indoor music festival

Music festival

A music festival is a festival oriented towards music that is sometimes presented with a theme such as musical genre, nationality or locality of musicians, or holiday. They are commonly held outdoors, and are often inclusive of other attractions such as food and merchandise vending machines,...

, which takes place every October/November in Basel

Basel

Basel or Basle In the national languages of Switzerland the city is also known as Bâle , Basilea and Basilea is Switzerland's third most populous city with about 166,000 inhabitants. Located where the Swiss, French and German borders meet, Basel also has suburbs in France and Germany...

, Switzerland

Switzerland

Switzerland name of one of the Swiss cantons. ; ; ; or ), in its full name the Swiss Confederation , is a federal republic consisting of 26 cantons, with Bern as the seat of the federal authorities. The country is situated in Western Europe,Or Central Europe depending on the definition....

. The festival features international as well as national artists of diverse music genres in an intimate club setting. In 2010 the festival celebrated its 25th jubilee.
.

The start

The AVO SESSION Basel emerged from a festival known as the Rheinknie Session in 1986.
The five concerts of the first installment of the Festival in May 1986, included performances by Oscar Peterson

Oscar Peterson

Oscar Emmanuel Peterson was a Canadian jazz pianist and composer. He was called the "Maharaja of the keyboard" by Duke Ellington, "O.P." by his friends. He released over 200 recordings, won seven Grammy Awards, and received other numerous awards and honours over the course of his career...

, Albert Collins

Albert Collins

Albert Collins was an American electric blues guitarist and singer whose recording career began in the 1960s in Houston and whose fame eventually took him to stages across the US, Europe, Japan and Australia...

 and Koko Taylor

Koko Taylor

Koko Taylor sometimes spelled KoKo Taylor was an American Chicago blues musician, popularly known as the "Queen of the Blues." She was known primarily for her rough, powerful vocals and traditional blues stylings....

. The second year’s edition included shows by Fats Domino

Fats Domino

Antoine Dominique "Fats" Domino, Jr. is an American R&B and rock and roll pianist and singer-songwriter. He was born and raised in New Orleans, Louisiana, and Creole was his first language....

 and Buddy Guy

Buddy Guy

George "Buddy" Guy is an American blues and jazz guitarist and singer. He is a critically acclaimed artist who has established himself as a pioneer of the Chicago blues sound, and has served as an influence to some of the most notable musicians of his generation...

.

Regional establishment

In 1988 Miles Davis

Miles Davis

Miles Dewey Davis III was an American jazz musician, trumpeter, bandleader, and composer. Widely considered one of the most influential musicians of the 20th century, Miles Davis was, with his musical groups, at the forefront of several major developments in jazz music, including bebop, cool jazz,...

 agreed to perform at the festival. Subsequently the festival was first acknowledged outside of north-western Switzerland. Names such as Dizzy Gillespie

Dizzy Gillespie

John Birks "Dizzy" Gillespie was an American jazz trumpet player, bandleader, singer, and composer dubbed "the sound of surprise".Together with Charlie Parker, he was a major figure in the development of bebop and modern jazz...

, Michel Petrucciani

Michel Petrucciani

Michel Petrucciani was a French jazz pianist.-Biography:...

 and Herbie Hancock

Herbie Hancock

Herbert Jeffrey "Herbie" Hancock is an American pianist, bandleader and composer. As part of Miles Davis's "second great quintet," Hancock helped to redefine the role of a jazz rhythm section and was one of the primary architects of the "post-bop" sound...

 followed and Claude Nobs from Montreux Jazz Festival

Montreux Jazz Festival

The Montreux Jazz Festival is the best-known music festival in Switzerland and one of the most prestigious in Europe; it is held annually in early July in Montreux on the shores of Lake Geneva...

 joined as a member of the patrons committee.

In its first ten years the festival focussed on continuous growth. By gradually integrating musical styles such as world music

World music

World music is a term with widely varying definitions, often encompassing music which is primarily identified as another genre. This is evidenced by world music definitions such as "all of the music in the world" or "somebody else's local music"...

, soul

Soul music

Soul music is a music genre originating in the United States combining elements of gospel music and rhythm and blues. According to the Rock and Roll Hall of Fame, soul is "music that arose out of the black experience in America through the transmutation of gospel and rhythm & blues into a form of...

 and funk

Funk

Funk is a music genre that originated in the mid-late 1960s when African American musicians blended soul music, jazz and R&B into a rhythmic, danceable new form of music. Funk de-emphasizes melody and harmony and brings a strong rhythmic groove of electric bass and drums to the foreground...

 after 1995, it proved possible to approach a younger audience.

National take-off

In 1997 the festival management decided to revamp the festival's content as well as its look and the festivals image was rejuvenated with greater importance attached to the attraction and driving power of international performers.

Embracing this vision, presenting sponsor AVO Cigars, part of Oettinger Davidoff

Davidoff

Davidoff is a Swiss luxury tobacco goods brand name, which is carried by a range of products including cigars, cigarettes and pipe tobaccos. Its cigarette brand is currently owned by Imperial Tobacco but the company is otherwise independently owned....

, agreed to a growth-orientated sponsorship deal.

In the following years the festival now called AVO SESSION Basel presented artists such as Bob Geldof

Bob Geldof

Robert Frederick Zenon "Bob" Geldof, KBE is an Irish singer, songwriter, author, occasional actor and political activist. He rose to prominence as the lead singer of the Irish rock band The Boomtown Rats in the late 1970s and early 1980s alongside the punk rock movement. The band had hits with his...

 (1998), Ray Charles

Ray Charles

Ray Charles Robinson , known by his shortened stage name Ray Charles, was an American musician. He was a pioneer in the genre of soul music during the 1950s by fusing rhythm and blues, gospel, and blues styles into his early recordings with Atlantic Records...

 (1999), James Brown

James Brown

James Joseph Brown was an American singer, songwriter, musician, and recording artist. He is the originator of Funk and is recognized as a major figure in the 20th century popular music for both his vocals and dancing. He has been referred to as "The Godfather of Soul," "Mr...

 (2000), Chris de Burgh

Chris de Burgh

Chris de Burgh is a British/Irish singer-songwriter. He is most famous for his 1986 love song "The Lady in Red".-Early life:...

 (2001), Paolo Conte

Paolo Conte

Paolo Conte is an Italian singer, pianist, composer, and lawyer notable for his grainy, resonant voice, his colourful and dreamy compositions and his wistful, sometimes melancholic...

 (2002), Deep Purple

Deep Purple

Deep Purple are an English rock band formed in Hertford in 1968. Along with Led Zeppelin and Black Sabbath, they are considered to be among the pioneers of heavy metal and modern hard rock, although some band members believe that their music cannot be categorised as belonging to any one genre...

 (2003), Lionel Richie

Lionel Richie

Lionel Brockman Richie, Jr. , is an American singer-songwriter, musician and record producer. Since 1968, he has been a member of the musical group Commodores signed to Motown Records...

 (2004), Simply Red

Simply Red

Simply Red were a British soul band that sold more than 50 million albums over a 25-year career. Their style drew influences from blue-eyed soul, new romantic, rock, reggae and jazz...

 (2005), Sir Elton John (2006), Joe Cocker

Joe Cocker

John Robert "Joe" Cocker, OBE is an English rock and blues musician, composer and actor, who came to popularity in the 1960s, and is most known for his gritty voice, his idiosyncratic arm movements while performing, and his cover versions of popular songs, particularly those of The Beatles...

 (2007), Amy Macdonald

Amy MacDonald

Amy MacDonald is an American author of children's books. Her works include Little Beaver and the Echo, which has been translated into 28 languages around the world, and Rachel Fister's Blister. Her first book, a satire of Jill Krementz's children's books, was A Very Young Housewife.Amy MacDonald...

 (2008), Grace Jones

Grace Jones

Grace Jones is a Jamaican-American singer, model and actress.Jones secured a record deal with Island Records in 1977, which resulted in a string of dance-club hits. In the late 1970s, she adapted the emerging electronic music style and adopted a severe, androgynous look with square-cut hair and...

 (2009), Jamiroquai

Jamiroquai

Jamiroquai is a British jazz funk and acid jazz band formed in 1992. Jamiroquai were initially the most prominent component in the early-1990s London-based acid jazz movement, alongside groups such as Incognito, the James Taylor Quartet, and the Brand New Heavies. Other Acid Jazz artists such as...

 (2010) and Mary J. Blige

Mary J. Blige

Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...

 (2010).

The club style seating arrangement, the combination of acts and the opportunity to experience big names in an intimate atmosphere have become trademarks.

International recognition

All concerts are recorded and broadcast in up to forty countries on Swiss Television (SF), Arte

Arte

Arte is a Franco-German TV network. It is a European culture channel and aims to promote quality programming especially in areas of culture and the arts...

, Telebasel and 3sat

3sat

3sat is the name of a public, advertising-free, television network in Central Europe. The programming is in German and is broadcast primarily within Germany, Austria and Switzerland .3sat was established for cultural...

 networks (a potential audience of 150 million households). The majority of concerts are also broadcast on Switzerland's DRS1 and DRS3 radio stations.
In 2006 the festival’s first Eurovision

Eurovision Network

The Eurovision Network is part of the European Broadcasting Union, itself founded in 1950 as a system of international broadcasting cooperation...

 broadcast took place with a show of Sir Elton John, followed by Katie Melua

Katie Melua

Ketevan "Katie" Melua is a British-Georgian singer, songwriter and musician. She moved to Northern Ireland at the age of eight and then to England at fourteen. Melua is signed to the small Dramatico record label, under the management of composer Mike Batt, and made her musical debut in 2003...

’s Europe-wide live broadcast in 2007. Additionally, the first live DVD featuring the show of Solomon Burke

Solomon Burke

Solomon Burke was an American singer-songwriter, entrepreneur, mortician, and an archbishop of the United House of Prayer For All People. Burke was known as "King Solomon", the "King of Rock 'n' Soul", and as the "Bishop of Soul", and described as "the Muhammad Ali of soul", and as "the most...

 in 2003 was released in the same year. Since 2009 there is a live DVD of Jethro Tull

Jethro Tull (band)

Jethro Tull are a British rock group formed in 1967. Their music is characterised by the vocals, acoustic guitar, and flute playing of Ian Anderson, who has led the band since its founding, and the guitar work of Martin Barre, who has been with the band since 1969.Initially playing blues rock with...

's performance in 2008 on the market.

The AVO SESSION Basel has won first prize in the cultural category of the International Sponsorships Awards presented by the German sponsorship association FASPO.