Amstrad Action
Encyclopedia
Amstrad Action was a monthly magazine, published in the United Kingdom, which catered to owners of home computers from the Amstrad CPC
Amstrad CPC
The Amstrad CPC is a series of 8-bit home computers produced by Amstrad between 1984 and 1990. It was designed to compete in the mid-1980s home computer market dominated by the Commodore 64 and the Sinclair ZX Spectrum, where it successfully established itself primarily in the United Kingdom,...

 range and later the GX4000 console.

It was the first magazine published by Chris Anderson
Chris Anderson (TED)
Chris Anderson is the curator of TED , which hosts conferences in the US and Europe each year and an open-access website where TED talks can be viewed by the public. Previously he founded Future Publishing....

's Future Publishing
Future Publishing
Future plc is a media company; in 2006, it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers...

, which with a varied line-up of computing and non-computing related titles has since become one of the foremost magazine publishers in the UK.

The publication, often abbreviated to AA by staff and readers, had the longest lifetime of any Amstrad
Amstrad CPC
The Amstrad CPC is a series of 8-bit home computers produced by Amstrad between 1984 and 1990. It was designed to compete in the mid-1980s home computer market dominated by the Commodore 64 and the Sinclair ZX Spectrum, where it successfully established itself primarily in the United Kingdom,...

 magazine, running from October 1985 until June 1995 and produced 117 issues in total. The magazine was still being published long after the CPC had ceased production and games were no longer available in the shops.

History

Published by Future Publishing
Future Publishing
Future plc is a media company; in 2006, it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers...

, a company set up by Chris Anderson
Chris Anderson (TED)
Chris Anderson is the curator of TED , which hosts conferences in the US and Europe each year and an open-access website where TED talks can be viewed by the public. Previously he founded Future Publishing....

 (ex-Personal Computer Games
Personal Computer Games
Personal Computer Games was a multi-format UK computer games mag of the early/mid eighties.-History:It is famous for launching the careers of several notable games journalists of the '80s including Bob Wade, Peter Connor and Chris Anderson. Anderson would later launch Amstrad Action, and Future...

 and Zzap!64
Zzap!64
Zzap!64 was a computer games magazine covering games on the Commodore International series of computers, especially the Commodore 64 . It was published in the UK by Newsfield Publications Ltd and later by Europress Impact....

 editor). Launch Editor, Peter Connor, also an ex-PCG
Personal Computer Games
Personal Computer Games was a multi-format UK computer games mag of the early/mid eighties.-History:It is famous for launching the careers of several notable games journalists of the '80s including Bob Wade, Peter Connor and Chris Anderson. Anderson would later launch Amstrad Action, and Future...

 staff member, shared the writing duties with the only other staff writer, Bob Wade. Bob, another ex-PCG
Personal Computer Games
Personal Computer Games was a multi-format UK computer games mag of the early/mid eighties.-History:It is famous for launching the careers of several notable games journalists of the '80s including Bob Wade, Peter Connor and Chris Anderson. Anderson would later launch Amstrad Action, and Future...

/Zzap!64
Zzap!64
Zzap!64 was a computer games magazine covering games on the Commodore International series of computers, especially the Commodore 64 . It was published in the UK by Newsfield Publications Ltd and later by Europress Impact....

 staff member, was given the title ‘Software Editor’ and would review the vast majority of the games featured, with Peter given a second opinion. Trevor Gilham, Art Editor, would complete the four man team.

Issue 1 dated October 1985 was released in September 1985 with the cover price of £1; 1 pence for every one of the 100 pages. It took the new publication a few issues to find its readers, but with the help of a bumper 116 page Christmas 1985 issue with a cover mounted tape, the circulation figures grew rapidly.

In October 1986 Amstrad Action split into three separate publications. AA still catered for the CPC range, while 8000 Plus
8000 Plus
8000 Plus was a monthly British magazine dedicated to the Amstrad PCW range of microcomputers. It was one of the earliest magazines from Future Publishing,...

 and PC Plus
PC Plus
PC Plus is a Computer magazine published monthly since 1986 in the UK by Future Publishing. The magazine is aimed at intermediate to advanced PC users, computer professionals and enthusiasts. The magazine is specifically for users of PCs and related technologies, so features articles are...

 focused on the Amstrad PCW
Amstrad PCW
The Amstrad PCW series was a range of personal computers produced by British company Amstrad from 1985 to 1998, and also sold under licence in Europe as the "Joyce" by the German electronics company Schneider in the early years of the series' life. When it was launched, the cost of a PCW system was...

 and PC
Personal computer
A personal computer is any general-purpose computer whose size, capabilities, and original sales price make it useful for individuals, and which is intended to be operated directly by an end-user with no intervening computer operator...

 range respectively.

AA eventually gave in to reader’s pleas to have a permanent cover tape. An announcement was made, in AA66, that the following issue would not only include a cover tape, but contain more colour and be printed on different paper. Review pages were also slightly re-designed.

In April 1992 the Audit Bureau of Circulation figures showed an increase to 37,120, the highest circulation since July–December 1988’s 38,457.

AA100 looked at the top 100 products for the CPC and took a trip down memory lane, looking back at past editors and staff. As circulation figures wound down further still there was a drastic drop in page numbers from 60 to 36 in July 1994's AA106. More compact issues mean no superfluous columns or features. AA107 became the first issue with only one member of official staff.

In AA111 there was no credits list, but the new editor, Karen Levell, answered the Reaction letters and confirmed her appointment. Although everything appeared as normal in June 1995's AA117, with AA118 advertised in the next month box, this was the last AA ever. The last ever headline (on issue AA117) was Publish and be Damned.

Features and editorial style

AA covered both 'games' and 'serious' side of the CPC, maintaining a 50/50 coverage throughout its run. The editorial coverage was always seen as being one of the three main areas; there was the games (or leisure), serious (programming, business software etc.), and the regulars. Features would come and go, but there was long-running features including 'Amscene', 'Forum', 'Action Test', and 'Cheat Mode'.

Amscene
The latest CPC news regarding all things in the Amstrad world. Later included the games charts and games preview pages.
Reaction
The readers letters were answered in the Reaction section, where numerous arguments and, usually good natured, humour was found. Later during AAs run the standout letter of the month was highlighted and given the star prize award of £25.00. The technical problems page 'Problem Attic' started out in the Reaction pages in the early years before getting its own space. "If your CPC’s in danger, if you need help, then you can contact the AA team."
Action Test
The review approach included a main write up, a second opinion box, a good news / bad news comparison list and the percentages. Percentages were given to Graphics, Sonics, Grab Factor, Staying Power and an overall AA Rating. High rated games of 80% and above were given an 'AA Rave' accolade, while the highest rated game of the month received the 'Mastergame' award. This review style continued well into the early 1990s when the award accolades were scrapped. As budget games became more prominent during the CPC's life AA covered this growing market by including budget reviews in the 'Budget Bonanza' and later 'Action Replay' sections.
The Pilgrim
Interactive fiction
Interactive fiction
Interactive fiction, often abbreviated IF, describes software simulating environments in which players use text commands to control characters and influence the environment. Works in this form can be understood as literary narratives and as video games. In common usage, the term refers to text...

 was covered by "The Pilgrim", then "Balrog
Balrog
Balrogs are fictional demonic beings who appear in J. R. R. Tolkien's Middle-earth legendarium. Such creatures first appeared in print in his novel The Lord of the Rings, though they figured in earlier writings that posthumously appeared in The Silmarillion and other books.Balrogs are described as...

" and "The Examiner". The Pilgrim format included the latest adventure game reviews. 'Clue Sniffing With The Pilgrim' included adventure clues and tips. 'Pilgrim Post' was the letters column for adventure game topics. 'Adventure News' detailed the latest happenings in the world of adventure games.
Forum
The Forum carried on from the Problem Attic column where the resident Technical Editor answered reader's hardware or software problems and queries. As space in the magazine became restrictive other features like 'Helpline' and 'Ask Alex' were merged into the new 'Techy Forum'.
Type-In
One long running feature of AA was the Type-In
Type-in program
A type-in program, or just type-in, is a computer program listing printed in a computer magazine or book, meant to be typed in by the reader in order to run the program on a computer....

 section. This included utility, games and demo type-ins sent in by the readers. This involved typing the program code into the computer then running it. This itself split the readership over whether the programs should be put on the covertape instead. Over a six month period this is what happened, until this practice (and ultimately the Type-Ins section) was abandoned due to space restrictions.
Helpline
The Helpline page was where eager Amstrad readers would offer contact details help fellow readers having problems. The page was later merged with Technical Forum.
Cheat Mode
The tips pages included game pokes, tips, cheats and maps all contributed by the readers.
Aafterthought
Initially called Rear View, the back page was where all the loose ends were closed off, like competition winner results and last minute happenings.
Features
As activity in the Amstrad world declined, the editorial staff, and editorial content, was constantly being reduced and the magazine adopted an increasingly eccentric style, with one edition in particular featuring an eight-page script for a Christmas pantomime. Later on, a double spread review for the 2nd Teenage Mutant Hero Turtles game was split between the review itself and bizarre transcribed interview between Rod Lawton and Adam Peters (pretending to be one of the turtles). Peters would usually try and promote his band in some way (he featured on the cover of 'music orientated' issue and had one of his techno-MIDI band's songs on the covertape). The magazine is also notable for pioneering the kind of responses – sometimes dry, sometimes surreal, usually humorous and mildly rude – to readers' letters of a form now seen throughout UK gaming magazine culture. These characteristics, for many readers, added to AAs charm.

Cover Tapes

Chris Anderson using his previous success of covermounted cassette tapes with Personal Computer Games
Personal Computer Games
Personal Computer Games was a multi-format UK computer games mag of the early/mid eighties.-History:It is famous for launching the careers of several notable games journalists of the '80s including Bob Wade, Peter Connor and Chris Anderson. Anderson would later launch Amstrad Action, and Future...

 included one with the Christmas special issue of 1985. This included two unreleased games from Ocean Software
Ocean Software
The British company Ocean Software was one of the biggest European video game developers/publishers of the 1980s and 90s...

; Kung Fu and Number 1. But the covermount cassette tape was only an occurrence on the Christmas and AA birthday issues, not becoming a regular feature until AA67 in 1991, mainly due to requests from many readers. Cover-cassettes featured game demo
Game demo
A game demo is a freely distributed demonstration or preview of an upcoming or recently released video game. Demos are typically released by the game's publisher to help consumers get a feel of the game before deciding whether to buy the full version....

s, applications, software utilities and, in some instances, complete games. Due to the low quality of the cassettes used many Amstrad owners found them to be unreliable, something which was commonly reflected in the letters pages. One solution to fixing the unreliable tapes as posted to the letters section was to unwind the tape and put a warm iron on it! Later, a utility was released on the covertape to convert the contents to the proprietary 3" disk.

Dizzy, AA Special Edition
Codemasters
Codemasters
The Codemasters Software Company Limited, or Codemasters is a British video game developer founded by Richard and David Darling in 1986...

 produced a Dizzy
Dizzy series
The Dizzy series of computer games, published by Codemasters, was one of the most successful European computer game brands of the late 1980s. The games were based around a central figure: an intelligent egg-like creature called Dizzy...

 game specially for the AA birthday covertape in October 1988. This 'Special Edition' included different rooms and objects to explore.
Action Pack #1
AA67, dated April 1990, came with the first of the permanent cover tapes called Action Pack #1, along with a new cover price of £2.20. A playable demo of Ocean Software
Ocean Software
The British company Ocean Software was one of the biggest European video game developers/publishers of the 1980s and 90s...

's Total Recall and complete games Hydrofool
Hydrofool
Hydrofool is an isometric 3D arcade adventure game released by FTL in for the Sinclair Spectrum and Amstrad CPC. It was the sequel to Sweevo's World. The game music was composed by Rob Hubbard.- Plot :...

 and Codemasters
Codemasters
The Codemasters Software Company Limited, or Codemasters is a British video game developer founded by Richard and David Darling in 1986...

' Dizzy
Dizzy - The Ultimate Cartoon Adventure
Dizzy, or Dizzy – The Ultimate Cartoon Adventure, was the first video game featuring the character Dizzy, an anthropomorphic egg. The game was designed by two British brothers, Philip and Andrew Oliver, frequently referred to as the Oliver twins...

 were included on the tape.
Action Pack #2
This tape caused some controversy among the readers as one of the featured games How To Be A Complete Bastard
How to be a Complete Bastard
How to be a Complete Bastard is a 1986 book by Adrian Edmondson, Mark Leigh and Mike Lepine. ISBN 0-86369-182-X ISBN 978-0863691829 The book contained a selection of ways to be a nuisance to those around you...

 featured mild swearing, plus the game's quest was to be violent and obnoxious throughout a house party.
Stormlord Censored
December 1993 AA99’s Serious Action cover tape included the complete Stormlord game, albeit a censored version. With the self-censoring of the Hewson
Hewson Consultants
Hewson Consultants were one of the smaller software companies which produced games for home computers in the mid 1980s. They had a reputation for high quality games which continually pushed the boundaries of what the computers were capable of and can be compared favourably with other...

 game it seemed that AA was trying to avoid similar controversy that followed AA68’s Action Pack #2.
Best Game Ever On Covertape
Voted the best game on the CPC, Firebird's Elite was the complete game given away with the 100th issue's Serious Action cover tape.

AA Games Accolades

Initially only the best rated game of the month earned an AA Mastergame accolade, but from issue 57 this was changed to all games that received a 90% or higher rating. Games receiving 80–90% were awarded an AA Rave. Publishers of CPC games such as Activision
Activision
Activision is an American publisher, majority owned by French conglomerate Vivendi SA. Its current CEO is Robert Kotick. It was founded on October 1, 1979 and was the world's first independent developer and distributor of video games for gaming consoles...

, Ocean
Ocean Software
The British company Ocean Software was one of the biggest European video game developers/publishers of the 1980s and 90s...

 and Infogrames
Infogrames
Infogrames Entertainment SA was an international French holding company headquartered in Paris, France. It was the owner of Atari, Inc., headquartered in New York City, U.S. and Atari Europe. It was founded in 1983 by Bruno Bonnell and Christophe Sapet using the proceeds from an introductory...

 proudly mounted these awards on their packaging to promote their games to potential customers. The first game to receive a 'Mastergame' award was Melbourne House
Melbourne House
Krome Studios Melbourne, originally Beam Software, was a video game development studio founded in 1980 and based in Melbourne, Australia. The studio operated independently from 1987 until 1999, when it was acquired by Infogrames, who changed the name to Melbourne House...

's The Way of the Exploding Fist
The Way of the Exploding Fist
The Way of the Exploding Fist is a 1985 fighting game by Gregg Barnett of Beam Software. Originally developed on the Commodore 64 and published in June 1985 by Melbourne House, ports were made for Amstrad CPC, ZX Spectrum, BBC Micro, Acorn Electron and Commodore 16...

, gaining an impressive 94% AA Rating. Issue 38 was the first issue not to award any game the Mastergame accolade. Apparently there were no games worthy of the award that month. The lowest rated Mastergame was Target Renegade, from Imagine Software
Imagine Software
Imagine Software was a British video games developer based in Liverpool which existed briefly in the early 1980s, initially producing software for the ZX Spectrum and VIC-20...

, receiving a 86% overall rating. Quite why it was awarded a Mastergame was not explained and remains a mystery.

Laser Squad
Laser Squad
Laser Squad is a turn-based tactics computer game, originally released for the ZX Spectrum and later for the Commodore 64, Amstrad CPC, MSX, Amiga and Atari ST computers, as well as PC computers. It was designed by Julian Gollop and his team at Target Games and published by Blade Software...

, by Blade Software, which has been mentioned many times as being an AA staff favourite, is awarded the Mastergame accolade, in AA49, with a 91% rating. March 1990 and the mysterious lost Mastergame that would be Chase HQ. The Ocean
Ocean Software
The British company Ocean Software was one of the biggest European video game developers/publishers of the 1980s and 90s...

 arcade game
Arcade game
An arcade game is a coin-operated entertainment machine, usually installed in public businesses such as restaurants, bars, and amusement arcades. Most arcade games are video games, pinball machines, electro-mechanical games, redemption games, and merchandisers...

 conversion received a score of 90%, coupled with being the highest rated game this issue. This would normally justify the Mastergame accolade, however the game only got an AA Rave accolade and no explanation or corrections were made since. June 1990 was the first issue to award the Mastergame accolade to more than one game; E-Motion
E-Motion
E-Motion is a strategy video game developed by The Assembly Line in the late 1980s. It was published as The Game of Harmony in the United States by Accolade, and as E-Motion by U.S. Gold elsewhere. It was available for Amiga, Amstrad CPC, Atari ST, Commodore 64, DOS, ZX Spectrum, and Game Boy...

 by US Gold and Turrican
Turrican
Turrican is a 1989 video game programmed and designed by Manfred Trenz. It was first developed for the Commodore 64 by Rainbow Arts, but was ported to other systems later. In addition to concept design and character creation, Trenz personally programmed Turrican on the Commodore 64...

 by Rainbow Arts
Rainbow Arts
Rainbow Arts is a German game developer company founded in 1984 in Gütersloh by Marc Ulrich which was later bought by Funsoft, and eventually absorbed by THQ in 1999...

 received ratings of 92% and 90% respectively. November 1990 and Rick Dangerous 2 received the highest rating so far. The MicroStyle game gained a MasterGame award and an AA Rating of 97%.

Psygnosis' Lemmings
Lemmings (video game)
Lemmings is a puzzle computer game developed by DMA Design and published by Psygnosis in . Originally developed for PC and Commodore Amiga, Lemmings was one of the most popular computer games of its time, and several gaming magazines gave it some of their highest review scores at the time...

 and Ocean
Ocean Software
The British company Ocean Software was one of the biggest European video game developers/publishers of the 1980s and 90s...

's The Addams Family
The Addams Family (video game)
The Addams Family is a platform game based on the 1991 movie of the same name. Two different versions of the game were released. The first was in 1991 by ICOM Simulations for the TurboGrafx-CD...

 were the last games to receive a Mastergame accolade in July 1992's AA82; receiving 97% and 90% respectively. Following issues dispensed with AA Rave and Mastergame accolades. Lemmings
Lemmings (video game)
Lemmings is a puzzle computer game developed by DMA Design and published by Psygnosis in . Originally developed for PC and Commodore Amiga, Lemmings was one of the most popular computer games of its time, and several gaming magazines gave it some of their highest review scores at the time...

 joins Rick Dangerous 2 as gaining the highest AA rating given during its publication. March 1993's issue 90 featured the first highest rated game not to receive an AA accolade. Nigel Mansell
Nigel Mansell
Nigel Ernest James Mansell OBE is a British racing driver who won both the Formula One World Championship and the CART Indy Car World Series...

’s World Championship received an overall rating of 93%, but no accolade of either Rave or Mastergame. The long standing AA signature accolade had been discarded.

Street Fighter II

At the height of its popularity, Street Fighter II
Street Fighter II
is a competitive fighting game originally released for the arcades in . It is the arcade sequel to the original Street Fighter released in and was Capcom's fourteenth title that ran on the CP System arcade hardware...

 was released on the 16-bit
16-bit
-16-bit architecture:The HP BPC, introduced in 1975, was the world's first 16-bit microprocessor. Prominent 16-bit processors include the PDP-11, Intel 8086, Intel 80286 and the WDC 65C816. The Intel 8088 was program-compatible with the Intel 8086, and was 16-bit in that its registers were 16...

 computers by US Gold. However, in early press releases, the firm had stated that it would also be releasing 8-bit
8-bit
The first widely adopted 8-bit microprocessor was the Intel 8080, being used in many hobbyist computers of the late 1970s and early 1980s, often running the CP/M operating system. The Zilog Z80 and the Motorola 6800 were also used in similar computers...

 versions of the game on all platforms. Eventually, however, only the Commodore 64
Commodore 64
The Commodore 64 is an 8-bit home computer introduced by Commodore International in January 1982.Volume production started in the spring of 1982, with machines being released on to the market in August at a price of US$595...

 and ZX Spectrum
ZX Spectrum
The ZX Spectrum is an 8-bit personal home computer released in the United Kingdom in 1982 by Sinclair Research Ltd...

 versions of the game were released. AA covered the saga for many months;
AA90 and Street Fighter II was mentioned in the Next Month column. Street Fighter II even featured on the front of AA95 and included inside was a 'story so far' write up.
Street Fighter II was promised to be completed and ready for review in AA100. News announced in AA100 that the long awaited Street Fighter II had been abandoned. According to U.S. Gold
U.S. Gold
U.S. Gold was a British video game publisher and developer from the early 1980s through the mid-1990s, producing numerous titles on a variety of 8-bit, 16-bit and 32-bit platforms.-History:...

 there were no plans to release a CPC version and that any previous release date given was a clerical error.

Editorial staff

Memorable staff included Publisher Chris Anderson
Chris Anderson (TED)
Chris Anderson is the curator of TED , which hosts conferences in the US and Europe each year and an open-access website where TED talks can be viewed by the public. Previously he founded Future Publishing....

, Bob Wade, Richard Monteiro, Steve Carey, Rod "The Beard" Lawton, Trenton Webb, James Leach, Frank O'Connor and Adam Waring. Later editorial staff included Linda Barker, Dave Golder, Tim Norris and Simon Forrester, whose magazine nickname/handle was "The Hairy One", "The Hairy Happening" or often just "Hairy". Simon had written various programs himself for the platform and was known to jump down the throats of people who didn't agree with his fondness for the computer game Chuckie Egg
Chuckie Egg
A&F Software's Chuckie Egg is a home computer video game released in 1983, initially for the ZX Spectrum, the BBC Micro and the Dragon. Its subsequent popularity saw it released over the following years on a wide variety of computers, including the Commodore 64, Acorn Electron, MSX, Tatung...

.

Editors

Editors
Peter Connor Oct 1985 – May 1986
Matt Nicholson Jun 1986 – Nov 1986
Jim Nagel Dec 1986 – Jan 1987
Bob Wade Feb 1987 – Jul 1988
Steve Carey Aug 1988 – Nov 1989
Rod Lawton Dec 1989 – Feb 1993
Linda Barker Mar 1993
Tim Norris Apr 1993 – Aug 1993
Dave Golder Sep 1993 – Oct 1994
Tim Norris Nov 1994
Karen Levell Dec 1994 – Jun 1995

Bob Wade
Software Editor (AA1–AA12)
Deputy Editor (AA13–AA16)
Editor (AA17–AA34)

Like Chris, Bob started out at PCG
Personal Computer Games
Personal Computer Games was a multi-format UK computer games mag of the early/mid eighties.-History:It is famous for launching the careers of several notable games journalists of the '80s including Bob Wade, Peter Connor and Chris Anderson. Anderson would later launch Amstrad Action, and Future...

 and Zzap!64
Zzap!64
Zzap!64 was a computer games magazine covering games on the Commodore International series of computers, especially the Commodore 64 . It was published in the UK by Newsfield Publications Ltd and later by Europress Impact....

, before becoming the Software Editor on AA. Climbed the ranks of Deputy Editor before becoming the Editor. Bob left after issue 34 to Edit sister publication Advanced Computer Entertainment and later Amiga Format
Amiga Format
Amiga Format was a British computer magazine for Amiga computers, published by Future Publishing. The magazine lasted 136 issues from 1989 to 2000. The magazine was formed when, in the wake of selling ACE to EMAP, Future split the dual-format title ST/Amiga Format into two separate publications...

. While at Amiga Format he helped launch Amiga Power
Amiga Power
Amiga Power was a monthly magazine about Amiga computer games. It was published in the United Kingdom by Future Publishing, and ran for 65 issues, from May 1991 to September 1996....

. Left journalism, in the mid 1990s, to form his own games development company; Binary Asylum, producing Amiga games like Zee Wolf and Zee Wolf 2. After Binary Asylum failed to establish itself into the PC market Bob moved over to the internet product monitoring service; Game Campaign. He is now back at Future.
Steve Carey
Editor (AA35–AA50)

Having spent some time at PC Plus
PC Plus
PC Plus is a Computer magazine published monthly since 1986 in the UK by Future Publishing. The magazine is aimed at intermediate to advanced PC users, computer professionals and enthusiasts. The magazine is specifically for users of PCs and related technologies, so features articles are...

 as Production Editor, Steve replaced the departing Bob Wade as Editor on issue 35. Left after issue 50 in November 1989 to edit ST Format
ST Format
ST Format was a computer magazine in the UK covering the Atari ST during the late 1980s and early 1990s. Like other members of the Future Publishing Format stable - PC Format and Amiga Format, for instance, it combined software and hardware reviews with columnists, letters pages and a cover...

. Later went on to become a Publisher overseeing such titles as MEGA
Mega (magazine)
MEGA, subtitled '100% pure Mega Drive' was a monthly magazine, published in the United Kingdom, aimed at users of the Sega Mega Drive and its additions, the Mega CD and 32X. During its time, as one of the main Mega Drive publications, Mega covered the golden age of the Sega Mega Drive; from 1992 to...

, Amiga Power
Amiga Power
Amiga Power was a monthly magazine about Amiga computer games. It was published in the United Kingdom by Future Publishing, and ran for 65 issues, from May 1991 to September 1996....

, PC Gamer
PC Gamer
PC Gamer is a magazine founded in Britain in 1993 devoted to PC gaming and published monthly by Future Publishing. The magazine has several regional editions, with the UK and US editions becoming the best selling PC games magazines in their respective countries...

, .net
.net
The domain name net is a generic top-level domain used in the Domain Name System of the Internet. The name is derived from network, indicating its originally intended purpose for organizations involved in networking technologies, such as Internet service providers and other infrastructure companies...

 and the games industries well respected EDGE
Edge (magazine)
Edge is a multi-format computer and video game magazine published by Future Publishing in the United Kingdom. It is known for its industry contacts, editorial stance, distinctive anonymous third-person writing style, yearly awards and longevity....

, among others. In January 1995 he was made Publishing Director for the Consumer Division. He now lives in Australia.
Rod Lawton
Editor (AA51–AA89)

Previous experience of working on New Computer Express and ACE, Rod arrived at AA51 and holds the record for longest serving editor, spanning 39 issues and over three years. Left to work as Editor at Future’s newly launched Leisure publishing section. Has written, or co-written, many computing and games books. Has written for many publications since, including PC Plus
PC Plus
PC Plus is a Computer magazine published monthly since 1986 in the UK by Future Publishing. The magazine is aimed at intermediate to advanced PC users, computer professionals and enthusiasts. The magazine is specifically for users of PCs and related technologies, so features articles are...

, PC Answers
PC Answers
PC Answers was a computer magazine published in the United Kingdom by Future Publishing.It was notable for its focus on the technical side of computing. It ran several series of articles on overclocking, a "Danger! Don't Try This At Home!" section which reviewed hardware projects such as the Stone...

, PC Format
PC Format
PC Format is a computer magazine published in the United Kingdom by Future Publishing, and licensed to other publishers in countries around the world. In publication since 1991, it is part of Future Publishing's Format series of magazines that include articles about games, entertainment and how to...

. Most recently has written for the weekly "Computing for beginners" style magazine Computeractive
Computeractive
Computeractive is a fortnightly computer magazine published by Incisive Media in the United Kingdom. It was originally published by VNU Business Publications, which was bought by Incisive Media in 2007. Its sister magazine is The Ultimate Guide series...

. Also runs a Digital Imaging web site where photographers at all levels of expertise can find out more about the terms, concepts and techniques behind photography.
Dave Golder
Editor (AA96–AA109)

Previous work on Your Sinclair
Your Sinclair
Your Sinclair or YS as it was commonly abbreviated, was a British computer magazine for the Sinclair range of computers, mainly the ZX Spectrum.-History:...

 and Commodore Format
Commodore Format
Commodore Format was a British magazine for users of the Commodore 64 home computer. All sixty-one issues of the magazine were produced by Future Publishing. These came towards the end of the machine's commercial life - from October 1990 until October 1995....

 before arriving as Editor on AA96. Left after issue 111 to edit fellow Future
Future Publishing
Future plc is a media company; in 2006, it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers...

 title Ultimate Future Games. In 1995 he helped launch the new Future Publishing Sci-Fi mag SFX
SFX magazine
SFX is a British magazine covering the topics of science fiction and fantasy.-Description:SFX magazine is published every four weeks by Future Publishing and was founded in 1995. The magazine covers topics in the genres of popular science fiction, fantasy and horror, within the media of films,...

, taking over the editor position in 1996 and remained there until 2005. Currently writes a Sci-Fi column on the Sci-Fi UK website.

Staff Writers

Staff Writers
Bob Wade Software Editor Oct 1985 – Jan 1987
Richard Monteiro Technical Editor Dec 1986 – May 1988
Gary Barrett Staff Writer Oct 1987 – Feb 1989
Pat McDonald Technical Editor Jun 1988 – Oct 1989
Trenton Webb Games Editor Mar 1989 – Aug 1990
Adam Waring Reviews Editor Nov 1989 – Aug 1992
James Leach Staff Writer Sep 1990 – Jan 1991
Frank O'Connor Staff Writer Feb 1991 – Sep 1991
Adam Peters Staff Writer Oct 1991 – Jan 1993
Simon Forrester Staff Writer Feb 1993 – Jul 1994
Clur Hodgson Staff Writer Jan 1994 – Apr 1994

Richard Monteiro
Technical Editor (AA15–AA32)

Richard arrived as the new Technical Editor on issue 15. After 18 issues he left to launch new Future
Future Publishing
Future plc is a media company; in 2006, it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers...

 publication ST/Amiga Format
ST/Amiga Format
ST Amiga Format was a computer magazine that covered the Atari ST and Amiga computers. It was published by Future Publishing to cover the ever growing market for the, then-new, 16-bit home computers. At first, the issues were equally balanced with coverage for both Commodore Amiga and Atari ST...

. In 1990 Richard formed the company Words Works Limited, in Trowbridge with his own editorial team and produced RAZE
Raze
Raze may refer to:* Demolition* Raze, Haute-Saône, a town in France* Raze * Raze * Raze , a fictional character in the Underworld films* Raze , a made for TV film aired on syfy...

 under subcontract from Newsfield Publications
Newsfield Publications
Newsfield Publications Ltd was a British magazine publisher during the 1980s and early 1990s.-Overview:Newsfield Publications Ltd was founded by Roger Kean, Franco Frey and Oliver Frey in 1983. Based in Ludlow, Shropshire, Newsfield published a number of popular computer game magazines from the...

. The first issue of RAZE appeared in October 1990 and ran for 12 issue until Newsfield couldn't sustain any more publications. In 1992 Richard, along with another ex-Future Publishing
Future Publishing
Future plc is a media company; in 2006, it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers...

 staff member Dianne Taverner, co-founded Paragon Publishing
Paragon Publishing
Paragon Publishing Ltd was a magazine publisher in the UK, which published computer games and other entertainment titles from 1991 to 2003.-Brief history:...

, holding the title Managing Director. Key titles published during the 1990s included Sega Pro
Sega Pro
Sega Pro was the first publication from Paragon Publishing and catered for the Sega consoles: the Master System, Game Gear and the Mega Drive...

, Play
Play (US magazine)
Play was a U.S.-based magazine focused on video games, anime, manga, film, DVD, television, comics, music and media. Published by Fusion Publishing, Inc. since 2001, Play magazine also had a separate Internet presence on its website, Play Online...

, XGen and Games World: The magazine.
Trenton Webb
Staff Writer (AA42–AA59)

Trenton arrived as the new games reviewing guru in June 1989's issue. After 18 issues had left to work on many other Future Publishing titles including Amiga Format
Amiga Format
Amiga Format was a British computer magazine for Amiga computers, published by Future Publishing. The magazine lasted 136 issues from 1989 to 2000. The magazine was formed when, in the wake of selling ACE to EMAP, Future split the dual-format title ST/Amiga Format into two separate publications...

 and Your Sinclair
Your Sinclair
Your Sinclair or YS as it was commonly abbreviated, was a British computer magazine for the Sinclair range of computers, mainly the ZX Spectrum.-History:...

. During this time he appeared on Channel 4's GamesMaster
GamesMaster
GamesMaster was a British television show, screened on Channel 4 from 1992 to 1998, and was the first ever UK television show dedicated to computer and video games.-Origins:...

 video games TV show in the reviews section. Later became Editor of magazines such as Game Zone, Commodore Format
Commodore Format
Commodore Format was a British magazine for users of the Commodore 64 home computer. All sixty-one issues of the magazine were produced by Future Publishing. These came towards the end of the machine's commercial life - from October 1990 until October 1995....

 and ST Format
ST Format
ST Format was a computer magazine in the UK covering the Atari ST during the late 1980s and early 1990s. Like other members of the Future Publishing Format stable - PC Format and Amiga Format, for instance, it combined software and hardware reviews with columnists, letters pages and a cover...

. He left journalism in the mid 1990s to work in the industry itself, working with Bob Wade, at Binary Asylum, as a Games Designer. After Binary Asylum closed, he went to work for Internet and Intranet website design firm Zehuti as Project Manager.
James Leach
Staff Writer (AA60–AA64)

Experienced member of Future publishing who has worked on many magazines. Apart from Amstrad Action James had worked on Your Sinclair
Your Sinclair
Your Sinclair or YS as it was commonly abbreviated, was a British computer magazine for the Sinclair range of computers, mainly the ZX Spectrum.-History:...

, Amiga Format
Amiga Format
Amiga Format was a British computer magazine for Amiga computers, published by Future Publishing. The magazine lasted 136 issues from 1989 to 2000. The magazine was formed when, in the wake of selling ACE to EMAP, Future split the dual-format title ST/Amiga Format into two separate publications...

, PC Format
PC Format
PC Format is a computer magazine published in the United Kingdom by Future Publishing, and licensed to other publishers in countries around the world. In publication since 1991, it is part of Future Publishing's Format series of magazines that include articles about games, entertainment and how to...

, GamesMaster
GamesMaster (magazine)
GamesMaster is a monthly multi-format computer and video game magazine published by Future Publishing in the United Kingdom.GamesMaster is the biggest selling multi-format video games magazine in the United Kingdom, outselling its sister publication Edge.-History:The magazine was launched in...

 and as Editor on SNES
Super Nintendo Entertainment System
The Super Nintendo Entertainment System is a 16-bit video game console that was released by Nintendo in North America, Europe, Australasia , and South America between 1990 and 1993. In Japan and Southeast Asia, the system is called the , or SFC for short...

 magazine Super Play
Super Play
Super Play was a UK based Super Nintendo Entertainment System magazine which ran from November 1992 to September 1996.Super Play was notable for a number of reasons. Firstly, it covered in great detail the console role-playing game genre...

. After leaving Future Publishing, in the mid 1990s, James went on to work for software company Bullfrog, contributing to many games including Syndicate Wars
Syndicate Wars
Syndicate Wars is the third video game title in the Syndicate series created by Bullfrog Productions in 1996. Unlike the first game, Sean Cooper was not involved in development. It was released for MS-DOS and the PlayStation, with a Sega Saturn version also fully developed, but never published...

, Dungeon Keeper
Dungeon Keeper
Dungeon Keeper is a strategy video game released developed by Bullfrog Productions under Peter Molyneux and released by Electronic Arts in July 1997 for the PC in which the player attempts to build and manage a dungeon or lair while protecting it from 'hero' characters intent on stealing the...

 and Theme Hospital
Theme Hospital
Theme Hospital is a simulation computer game developed by Bullfrog Productions and published by Electronic Arts in 1997, in which the player designs and operates a hospital. Like most of Bullfrog's games, Theme Hospital is permeated by an eccentric sense of humour. The game is the thematic...

. Other companies James has worked for include Black & White Studios and Lionhead, holding positions such as Lead Writer and Head of Scripting & Writing respectively, working on such games as Black & White, Fable
Fable
A fable is a succinct fictional story, in prose or verse, that features animals, mythical creatures, plants, inanimate objects or forces of nature which are anthropomorphized , and that illustrates a moral lesson , which may at the end be expressed explicitly in a pithy maxim.A fable differs from...

 and Black & White 2
Black & White 2
Black & White 2 is a video game developed by Lionhead Studios and published by Electronic Arts and later in January 2009 by Feral Interactive as a port to Mac OS X. It blends real-time strategy, city building and god game elements...

. In 2006 James left Lionhead to go freelance where he now describes his skill and experience as "Writer of game plots, dialogue, websites, ads (ATL and BTL), children's books, sitcoms and more."
Frank O'Connor
Staff Writer (AA65–AA72)

Frank's first job in the industry was Amstrad Action position of Staff Writer. Frank left AA after issue 71 to work on EMAP
EMAP
Emap Limited is a British media company, specialising in the production of business-to-business magazines, and the organisation of business events and conferences...

's Computer & Video Games
Computer and Video Games (magazine)
Computer and Video Games is a video game magazine and website published in the United Kingdom.- History :...

 (a.k.a. C+VG). After his stint on C+VG Frank came back to Future Publishing
Future Publishing
Future plc is a media company; in 2006, it was the sixth-largest in the United Kingdom. It publishes more than 150 magazines in fields such as video games, technology, automotive, cycling, films and photography. Future is the official magazine company of all three major games console manufacturers...

 to edit the to edit the Nintendo
Nintendo
is a multinational corporation located in Kyoto, Japan. Founded on September 23, 1889 by Fusajiro Yamauchi, it produced handmade hanafuda cards. By 1963, the company had tried several small niche businesses, such as a cab company and a love hotel....

 games magazine Total!
Total!
Total! was a video game magazine published in the United Kingdom by Future Publishing. It was published monthly for 58 issues, beginning in December 1991 , with the last issue bearing the cover-date October 1996...

. Appeared, as co-commentator, on many GamesMaster
GamesMaster
GamesMaster was a British television show, screened on Channel 4 from 1992 to 1998, and was the first ever UK television show dedicated to computer and video games.-Origins:...

 episodes during the second and third series from 1992 to 1994. Later moved into the games industry; worked as Editor in Chief on DailyRadar.com an online video games site. Later held the position of Executive Editor on the Official Xbox Magazine
Official Xbox Magazine
Official Xbox Magazine is a monthly video game magazine which started in November 2001 around the launch of the original Xbox. A preview issue was released for E3 2001, with another preview issue for November 2001. The magazine is bundled with a disc that includes game demos, preview videos and...

. Is currently Content Manager for Bungie; the developer of Halo
Halo (series)
Halo is a multi-million dollar science fiction video game franchise created by Bungie and now managed by 343 Industries and owned by Microsoft Studios. The series centers on an interstellar war between humanity and a theocratic alliance of aliens known as the Covenant...

, Myth, Oni, and Marathon
Marathon
The marathon is a long-distance running event with an official distance of 42.195 kilometres , that is usually run as a road race...

.
Adam Waring
Technical Editor (AA50–AA83)

Joint second longest serving editorial staff, along with Bob Wade, Adam was the Technical Editor for 34 issues. Reviewed Rick Dangerous 2, which is the joint highest rated AA game. Adam had written several games himself, including Lost Caves and Ninja Massacre, and if one came up for review upon re-release, he would gracefully be allowed to write a second opinion. He also wrote Your Sinclair
Your Sinclair
Your Sinclair or YS as it was commonly abbreviated, was a British computer magazine for the Sinclair range of computers, mainly the ZX Spectrum.-History:...

"Spec Tec" column where readers technical queries were answered. Left Future Publishing in 1992 to travel around the world. Returned to Future Publishing Editing magazines such as Max Magazine. Went on to edit Merricks Media's Spanish Magazine based in Bath.
Simon Forrester
Staff Writer (AA89–AA106)

One of the last Staff Writers to work on AA, arriving just as Rod Lawton was leaving in 1993. Later shared duties between AA and Commodore Format
Commodore Format
Commodore Format was a British magazine for users of the Commodore 64 home computer. All sixty-one issues of the magazine were produced by Future Publishing. These came towards the end of the machine's commercial life - from October 1990 until October 1995....

 before taking over the editorship of CF
Commodore Format
Commodore Format was a British magazine for users of the Commodore 64 home computer. All sixty-one issues of the magazine were produced by Future Publishing. These came towards the end of the machine's commercial life - from October 1990 until October 1995....

 in 1995. Later worked for Bath-based internet monitoring company called FYI, and their site gamecampaign.com, and then Bath-based web designers Zehuti Ltd.

Freelance writers

There were many freelance writers, with many producing a regular, monthly column. They included Steve "The Pilgrim" Cooke, Stuart "The Balrog" Whyte, PD columnists Jerry Glenwright, Caroline Lamb (aka Steve Williams), Tim Blackbond and Keith Woods, fanzine columnist David Crookes and reviewers Richard Wildey and Angela Cook. David Crookes continues to write about the Amstrad as a freelance writer for Retro Gamer
Retro Gamer
Retro Gamer is a British magazine, published worldwide, covering retro video games. It was the first commercial magazine to be devoted entirely to the subject. Although launched as a quarterly publication, Retro Gamers soon became a monthly...

 magazine.

One of the most memorable, however, was technical writer and covertape editor Richard Fairhurst. He ran a public domain library called Robot PD and he was also an accomplished computer programmer, most notably producing PowerPage and RoutePlanner. As well as a demo article writer for CPC Attack
CPC Attack
CPC Attack! was a short-lived magazine dedicated to Amstrad CPC gaming. The magazine was a successor to Amstrad Computer User magazine. It was characterised by a strong comic-like graphical style featuring a recurring mascot - a Tank Girl-like character called Amy Strad. Funnily enough this same...

, he was editor of the Amstrad-centred BTL disczine and he was the final editor of the WACCI fanzine.

See also

  • Video game journalism
  • Computer magazine
  • Magazine
    Magazine
    Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

  • Computer game
  • Computing
    Computing
    Computing is usually defined as the activity of using and improving computer hardware and software. It is the computer-specific part of information technology...

  • History of computer games

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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