Walter Annenberg
Encyclopedia
Walter Hubert Annenberg (March 13, 1908 – October 1, 2002) was an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 publisher
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...

, philanthropist
Philanthropy
Philanthropy etymologically means "the love of humanity"—love in the sense of caring for, nourishing, developing, or enhancing; humanity in the sense of "what it is to be human," or "human potential." In modern practical terms, it is "private initiatives for public good, focusing on quality of...

, and diplomat
Diplomat
A diplomat is a person appointed by a state to conduct diplomacy with another state or international organization. The main functions of diplomats revolve around the representation and protection of the interests and nationals of the sending state, as well as the promotion of information and...

.

Early life

Walter Annenberg was born to a Jewish
Judaism
Judaism ) is the "religion, philosophy, and way of life" of the Jewish people...

 family in Milwaukee, Wisconsin
Wisconsin
Wisconsin is a U.S. state located in the north-central United States and is part of the Midwest. It is bordered by Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michigan to the northeast, and Lake Superior to the north. Wisconsin's capital is...

 on March 13, 1908. He was the son of Sarah and Moses "Moe" Annenberg
Moses Annenberg
Moses "Moe" Louis Annenberg was an American newspaper publisher, who purchased The Philadelphia Inquirer, the third-oldest surviving daily newspaper in the United States. in 1936. The Inquirer has the sixteenth largest average weekday U.S...

, who published The Daily Racing Form
Daily Racing Form
The Daily Racing Form is a tabloid newspaper founded in 1894 in Chicago, Illinois by Frank Brunell. The paper publishes the past performances of race horses as a statistical service for bettors on horse racing in the United States....

and purchased The Philadelphia Inquirer
The Philadelphia Inquirer
The Philadelphia Inquirer is a morning daily newspaper that serves the Philadelphia, Pennsylvania, metropolitan area of the United States. The newspaper was founded by John R. Walker and John Norvell in June 1829 as The Pennsylvania Inquirer and is the third-oldest surviving daily newspaper in the...

in 1936. The Annenberg family moved to Long Island, New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...

 in 1920, and Walter attended high school at the Peddie School
Peddie School
The Peddie School is a college preparatory school in Hightstown, New Jersey, United States. It is a nondenominational, coeducational boarding school located on a 280‑acre campus, and serves students in the ninth through twelfth grades, plus a small post-graduate class...

 in Hightstown
Hightstown, New Jersey
Hightstown is a Borough in Mercer County, New Jersey, United States. As of the 2010 United States Census, the borough population was 5,494.Hightstown was incorporated as a borough by an Act of the New Jersey Legislature on March 5, 1853, within portions of East Windsor Township. The borough became...

, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...

, graduating in 1927. He went on to college at the Wharton School of the University of Pennsylvania
University of Pennsylvania
The University of Pennsylvania is a private, Ivy League university located in Philadelphia, Pennsylvania, United States. Penn is the fourth-oldest institution of higher education in the United States,Penn is the fourth-oldest using the founding dates claimed by each institution...

, not graduating. While in college he was a member of Zeta Beta Tau
Zeta Beta Tau
Zeta Beta Tau was founded in 1898 as the nation's first Jewish fraternity, although it is no longer sectarian. Today the merged Zeta Beta Tau Brotherhood is one of the largest, numbering over 140,000 initiated Brothers, and over 90 chapter locations.-Founding:The Zeta Beta Tau fraternity was...

, a traditionally Jewish fraternity
Fraternities and sororities
Fraternities and sororities are fraternal social organizations for undergraduate students. In Latin, the term refers mainly to such organizations at colleges and universities in the United States, although it is also applied to analogous European groups also known as corporations...

.

Annenberg was greatly affected by tax evasion charges and other scandals that involved his father in the 1930s. A significant part of his adult life was dedicated to rehabilitating the family's name, through philanthropy and public service.

Business life

In 1942, after his father's death, Annenberg took over the family businesses, making successes out of some that had been failing. He bought additional print media as well as radio and television stations, resulting in great success. One of his most prominent successes was the creation of TV Guide
TV Guide
TV Guide is a weekly American magazine with listings of TV shows.In addition to TV listings, the publication features television-related news, celebrity interviews, gossip and film reviews and crossword puzzles...

in 1952, which he started against the advice of his financial advisers. He also created Seventeen
Seventeen (magazine)
Seventeen is an American magazine for teenagers. It was first published in September 1944 by Walter Annenberg's Triangle Publications. News Corporation bought Triangle in 1988, and sold Seventeen to K-III Communications in 1991. Primedia sold the magazine to Hearst in 2003. It is still in the...

 magazine. During the 1970s TV Guide was making between $600,000 – $1,000,000 profit per week.

While Annenberg ran his publishing empire as a business, he was not afraid to use it for his own ends. One of his publications, The Philadelphia Inquirer
The Philadelphia Inquirer
The Philadelphia Inquirer is a morning daily newspaper that serves the Philadelphia, Pennsylvania, metropolitan area of the United States. The newspaper was founded by John R. Walker and John Norvell in June 1829 as The Pennsylvania Inquirer and is the third-oldest surviving daily newspaper in the...

, was influential in ridding Philadelphia of its largely corrupt city government in 1949. It attacked McCarthyism
McCarthyism
McCarthyism is the practice of making accusations of disloyalty, subversion, or treason without proper regard for evidence. The term has its origins in the period in the United States known as the Second Red Scare, lasting roughly from the late 1940s to the late 1950s and characterized by...

 in the 1950s, and campaigned for the Marshall Plan
Marshall Plan
The Marshall Plan was the large-scale American program to aid Europe where the United States gave monetary support to help rebuild European economies after the end of World War II in order to combat the spread of Soviet communism. The plan was in operation for four years beginning in April 1948...

 following World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

.

In 1966, Annenberg used the pages of The Inquirer to cast doubt on the candidacy of Democrat Milton Shapp
Milton Shapp
Milton Jerrold Shapp was the 40th Governor of the U.S. state of Pennsylvania from 1971 to 1979 and was the first Jewish governor of Pennsylvania.- Early life :...

, for governor of Pennsylvania. Shapp was highly critical of the proposed merger of the Pennsylvania Railroad
Pennsylvania Railroad
The Pennsylvania Railroad was an American Class I railroad, founded in 1846. Commonly referred to as the "Pennsy", the PRR was headquartered in Philadelphia, Pennsylvania....

 with the New York Central Railroad
New York Central Railroad
The New York Central Railroad , known simply as the New York Central in its publicity, was a railroad operating in the Northeastern United States...

 and was pushing the U.S. Interstate Commerce Commission
Interstate Commerce Commission
The Interstate Commerce Commission was a regulatory body in the United States created by the Interstate Commerce Act of 1887. The agency's original purpose was to regulate railroads to ensure fair rates, to eliminate rate discrimination, and to regulate other aspects of common carriers, including...

 to prevent it from occurring. Walter Annenberg, who was the biggest individual stockholder of the Pennsylvania Railroad, wanted to see the merger go through and was frustrated with Shapp's opposition. During a press conference, an Inquirer reporter asked Shapp if he had ever been a patient in a mental hospital. Having never been in one, Shapp simply said "no". The next day, a five-column front page Inquirer headline read, “Shapp Denies Mental Institution Stay.” Shapp and others
have attributed his loss of the election to Annenberg's newspaper.

Philanthropy and later life

Even while an active businessman, Annenberg had an interest in public service. In 1953, he became one of the founding trustees of Eisenhower Fellowships
Eisenhower Fellowships
Eisenhower Fellowships is a private, non-profit, non-partisan organization created in 1953 by a group of prominent American citizens to honor President Dwight D. Eisenhower for his contribution to humanity as a soldier, statesman, and world leader...

. After Richard M. Nixon was elected President, he appointed Annenberg as ambassador to the Court of St. James's
Court of St. James's
The Court of St James's is the royal court of the United Kingdom. It previously had the same function in the Kingdom of England and in the Kingdom of Great Britain .-Overview:...

 in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

. In 1969, under pressure after the Shapp controversy, Annenberg sold The Inquirer and the Philadelphia Daily News
Philadelphia Daily News
The Philadelphia Daily News is a tabloid newspaper that serves Philadelphia, Pennsylvania, United States. The newspaper is owned by Philadelphia Media Holdings which also owns Philadelphia's other major newspaper The Philadelphia Inquirer. The Daily News began publishing on March 31, 1925, under...

, which he bought in 1957, to Knight Newspapers
Knight Ridder
Knight Ridder was an American media company, specializing in newspaper and Internet publishing. Until it was bought by The McClatchy Company on June 27, 2006, it was the second-largest newspaper publisher in the United States, with 32 daily newspapers sold.- History :The corporate ancestors of...

 for US$
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

55 million. After being appointed as ambassador, he became quite popular in Britain
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, eventually being made an honorary knight of the Order of the British Empire
Order of the British Empire
The Most Excellent Order of the British Empire is an order of chivalry established on 4 June 1917 by George V of the United Kingdom. The Order comprises five classes in civil and military divisions...

 (KBE).

Annenberg led a lavish lifestyle. His "Sunnylands
Sunnylands
Sunnylands, the Annenberg Estate, located in Rancho Mirage, California, is a compound which is currently in possession of an Annenberg family trust. The property was owned by Walter and Leonore Annenberg until 2009 and had been used as a winter retreat by the couple since 1963...

" winter estate in Rancho Mirage
Rancho Mirage, California
Rancho Mirage is a resort city in Riverside County, California, United States. The population was 17,218 at the 2010 census, up from 13,249 at the 2000 census, but the seasonal population can exceed 20,000. In between Cathedral City and Palm Desert, it is one of the eight cities of the Coachella...

, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...

 (near Palm Springs
Palm Springs, California
Palm Springs is a desert city in Riverside County, California, within the Coachella Valley. It is located approximately 37 miles east of San Bernardino, 111 miles east of Los Angeles and 136 miles northeast of San Diego...

) hosted gatherings with such people as President Ronald Reagan
Ronald Reagan
Ronald Wilson Reagan was the 40th President of the United States , the 33rd Governor of California and, prior to that, a radio, film and television actor....

 and First Lady Nancy Reagan
Nancy Reagan
Nancy Davis Reagan is the widow of former United States President Ronald Reagan and was First Lady of the United States from 1981 to 1989....

, Frank Sinatra
Frank Sinatra
Francis Albert "Frank" Sinatra was an American singer and actor.Beginning his musical career in the swing era with Harry James and Tommy Dorsey, Sinatra became an unprecedentedly successful solo artist in the early to mid-1940s, after being signed to Columbia Records in 1943. Being the idol of the...

, Bob Hope
Bob Hope
Bob Hope, KBE, KCSG, KSS was a British-born American comedian and actor who appeared in vaudeville, on Broadway, and in radio, television and movies. He was also noted for his work with the US Armed Forces and his numerous USO shows entertaining American military personnel...

, Bing Crosby
Bing Crosby
Harry Lillis "Bing" Crosby was an American singer and actor. Crosby's trademark bass-baritone voice made him one of the best-selling recording artists of the 20th century, with over half a billion records in circulation....

, Charles, Prince of Wales
Charles, Prince of Wales
Prince Charles, Prince of Wales is the heir apparent and eldest son of Queen Elizabeth II and Prince Philip, Duke of Edinburgh. Since 1958 his major title has been His Royal Highness The Prince of Wales. In Scotland he is additionally known as The Duke of Rothesay...

 and the late Mohammad Reza Pahlavi
Mohammad Reza Pahlavi
Mohammad Rezā Shāh Pahlavi, Shah of Iran, Shah of Persia , ruled Iran from 16 September 1941 until his overthrow by the Iranian Revolution on 11 February 1979...

. It was Annenberg who introduced President Reagan to British Prime Minister Margaret Thatcher
Margaret Thatcher
Margaret Hilda Thatcher, Baroness Thatcher, was Prime Minister of the United Kingdom from 1979 to 1990...

, and the Reagans often celebrated New Year's Eve
New Year's Eve
New Year's Eve is observed annually on December 31, the final day of any given year in the Gregorian calendar. In modern societies, New Year's Eve is often celebrated at social gatherings, during which participants dance, eat, consume alcoholic beverages, and watch or light fireworks to mark the...

 with the Annenbergs. Leonore Annenberg was named by President Ronald Reagan as the State Department
United States Department of State
The United States Department of State , is the United States federal executive department responsible for international relations of the United States, equivalent to the foreign ministries of other countries...

's Chief of Protocol
Chief of Protocol of the United States
The Chief of Protocol is an officer of the United States Department of State responsible for advising the President of the United States, the vice president, and the secretary of state on matters of national and international diplomatic protocol...

 as well. Sunnylands covers 400 acres (1.6 km²) guard-gated on a 650 acres (2.6 km²) parcel surrounded by a stucco wall at the northwest corner of Frank Sinatra Drive and Bob Hope Drive; the property includes a golf course.
Annenberg established the Annenberg Schools for Communication at the University of Pennsylvania and the University of Southern California
University of Southern California
The University of Southern California is a private, not-for-profit, nonsectarian, research university located in Los Angeles, California, United States. USC was founded in 1880, making it California's oldest private research university...

. He became a champion of public television, acquiring many awards, including the Presidential Medal of Freedom
Presidential Medal of Freedom
The Presidential Medal of Freedom is an award bestowed by the President of the United States and is—along with thecomparable Congressional Gold Medal bestowed by an act of U.S. Congress—the highest civilian award in the United States...

 from Reagan, the Linus Pauling Medal for Humanitarianism, the 1988 Eisenhower Medal for Leadership and Service
and was named an Officer of the French Legion of Honor. In 1989, he established the Annenberg Foundation
Annenberg Foundation
The Annenberg Foundation is a private foundation that provides funding and support to non-profit organizations in the United States and around the world...

, and 1993, created the Annenberg Challenge, a US$
United States dollar
The United States dollar , also referred to as the American dollar, is the official currency of the United States of America. It is divided into 100 smaller units called cents or pennies....

500 million, five-year reform effort and the largest single gift ever made to American public education. In 1993, he and his wife, Leonore
Leonore Annenberg
Leonore Cohn Annenberg , also known as Lee Annenberg, was an American businesswoman, government official, and philanthropist. She is former Chief of Protocol of the United States . Annenberg was married to Walter Annenberg, who was an Ambassador to the United Kingdom and a prominent businessman...

, were awarded the National Medal of Arts
National Medal of Arts
The National Medal of Arts is an award and title created by the United States Congress in 1984, for the purpose of honoring artists and patrons of the arts. It is the highest honor conferred to an individual artist on behalf of the people. Honorees are selected by the National Endowment for the...

. He was elected a Fellow of the American Academy of Arts and Sciences
American Academy of Arts and Sciences
The American Academy of Arts and Sciences is an independent policy research center that conducts multidisciplinary studies of complex and emerging problems. The Academy’s elected members are leaders in the academic disciplines, the arts, business, and public affairs.James Bowdoin, John Adams, and...

 in 1995.

He sold TV Guide, Seventeen, and a few other publications to Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n publishing magnate Rupert Murdoch
Rupert Murdoch
Keith Rupert Murdoch, AC, KSG is an Australian-American business magnate. He is the founder and Chairman and CEO of , the world's second-largest media conglomerate....

 in 1988 for US$3 billion, announcing that he would devote the rest of his life to philanthropy.

During his lifetime, it is estimated that Annenberg donated over US$2 billion. "Education...", he once said, "holds civilization together". Many school buildings, libraries, theaters, hospitals, and museums across the United States now bear his name. His collection of French impressionist art
Impressionism
Impressionism was a 19th-century art movement that originated with a group of Paris-based artists whose independent exhibitions brought them to prominence during the 1870s and 1880s...

 was valued at approximately US$1 billion in 1991 and was donated to the Metropolitan Museum of Art
Metropolitan Museum of Art
The Metropolitan Museum of Art is a renowned art museum in New York City. Its permanent collection contains more than two million works, divided into nineteen curatorial departments. The main building, located on the eastern edge of Central Park along Manhattan's Museum Mile, is one of the...

 in New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

 upon his passing in 2002. In 1990, he donated $50 million to the United Negro College Fund
United Negro College Fund
The United Negro College Fund is an American philanthropic organization that fundraises college tuition money for black students and general scholarship funds for 39 private historically black colleges and universities. The UNCF was incorporated on April 25, 1944 by Frederick D. Patterson , Mary...

 which was the largest amount ever contributed to the organization.

Personal life

Annenberg's first marriage, to Veronica Dunkelman, ended in divorce in 1950 after eleven years together. While married, Dunkelman and Annenberg had two children: a daughter, Wallis
Wallis Annenberg
Wallis Huberta Annenberg is an American socialite. She is the daughter of the late American Billionaire, Ambassador Walter Hubert Annenberg...

, and son, Roger. Roger committed suicide in 1962; to commemorate his death, Harvard University
Harvard University
Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...

, where Roger was a student at the time, now has a Roger Annenberg Hall named in his honor. Annenberg's 1951 marriage to his second wife, Leonore "Lee" Cohn
Leonore Annenberg
Leonore Cohn Annenberg , also known as Lee Annenberg, was an American businesswoman, government official, and philanthropist. She is former Chief of Protocol of the United States . Annenberg was married to Walter Annenberg, who was an Ambassador to the United Kingdom and a prominent businessman...

, was, by all accounts, a lasting and fulfilling relationship. Lee was a niece of Harry Cohn
Harry Cohn
Harry Cohn was the American president and production director of Columbia Pictures.-Career:Cohn was born to a working-class German-Jewish family in New York City. In later years, he appears to have disparaged his heritage...

, founder and successful mogul of Columbia Pictures
Columbia Pictures
Columbia Pictures Industries, Inc. is an American film production and distribution company. Columbia Pictures now forms part of the Columbia TriStar Motion Picture Group, owned by Sony Pictures Entertainment, a subsidiary of the Japanese conglomerate Sony. It is one of the leading film companies...

.

Death

Annenberg died at his home in Wynnewood
Wynnewood, Pennsylvania
Wynnewood, Pennsylvania is a suburban community located outside of Philadelphia in Lower Merion Township, Pennsylvania and Haverford Township, Pennsylvania, United States. Wynnewood was named in 1691 for Dr. Thomas Wynne, William Penn's physician and the first Speaker of the Pennsylvania General...

, Pennsylvania
Pennsylvania
The Commonwealth of Pennsylvania is a U.S. state that is located in the Northeastern and Mid-Atlantic regions of the United States. The state borders Delaware and Maryland to the south, West Virginia to the southwest, Ohio to the west, New York and Ontario, Canada, to the north, and New Jersey to...

 on October 1, 2002 from complications dealing with pneumonia
Pneumonia
Pneumonia is an inflammatory condition of the lung—especially affecting the microscopic air sacs —associated with fever, chest symptoms, and a lack of air space on a chest X-ray. Pneumonia is typically caused by an infection but there are a number of other causes...

; he was 94 years old. He was survived by his wife Leonore (February 20, 1918 – March 12, 2009), daughter Wallis, and two sisters, Enid A. Haupt
Enid A. Haupt
thumb|right|Enid Haupt with Lady Bird Johnson at the SmithsonianEnid A. Haupt was an American publisher and philanthropist whose gifts supported horticulture, the arts, architectural and historic preservation, and cancer research...

 and Evelyn Hall. Including those by his wife's daughters from her first two marriages (Diane Deshong and Elizabeth Kabler), he left behind seven grandchildren and six great-grandchildren.

External links

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