Visualizer (advertising)
Encyclopedia
Visualizer is a largely redundant name for a Storyboard artist
or Concept Artist and is a mainly freelance occupation found in Advertising agencies to assist Art director
s in drawing scamps and storyboards to a standard that they themselves could not manage for presentation to clients. Their work is used most often in a pitch scenario where the drawing has to be to a high standard in order to win the business, and their work is routinely passed off as having been done by the Art director when presented to clients. They are now increasingly moving away from ink
and incorporating digital media
in to their work. The income of a Visualizer varies according to skill level, but a fast experienced freelance artist typically earns £400.00 per day in London, and around $650.00 in New York or Los Angeles. This is about the same rate (or slightly higher) as a freelance Art director, though a Visualizer will often charge an additional overtime rate due to the long hours expected with amends and changes in Art direction that often go on beyond a typical eight hour day. As well as Advertising
agencies, they can also work in the filmmaking
/video production
and gaming industry in such areas as storyboards and character development. Qualifications are largely irrelevant in Visualization, the route to a successful career can be via Art School
or entering employment in a junior role in a studio, or even by just being good at drawing
. Either way, your work will always be as good as the last piece of work you did for a client. In the rare instances that Visualizers are employed by an Advertising agency
or other employer the salary
level should be the same as an experienced Graphic Designer
in order to reflect the likely long hours they will be working.
Storyboard artist
Storyboard artist is a profession specialized in creating storyboards for advertising agencies and film productions.A storyboard artist is able to visualize any stories using quick sketches on paper at any moment...
or Concept Artist and is a mainly freelance occupation found in Advertising agencies to assist Art director
Art director
The art director is a person who supervise the creative process of a design.The term 'art director' is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games....
s in drawing scamps and storyboards to a standard that they themselves could not manage for presentation to clients. Their work is used most often in a pitch scenario where the drawing has to be to a high standard in order to win the business, and their work is routinely passed off as having been done by the Art director when presented to clients. They are now increasingly moving away from ink
Ink
Ink is a liquid or paste that contains pigments and/or dyes and is used to color a surface to produce an image, text, or design. Ink is used for drawing and/or writing with a pen, brush, or quill...
and incorporating digital media
Digital media
Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...
in to their work. The income of a Visualizer varies according to skill level, but a fast experienced freelance artist typically earns £400.00 per day in London, and around $650.00 in New York or Los Angeles. This is about the same rate (or slightly higher) as a freelance Art director, though a Visualizer will often charge an additional overtime rate due to the long hours expected with amends and changes in Art direction that often go on beyond a typical eight hour day. As well as Advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
agencies, they can also work in the filmmaking
Filmmaking
Filmmaking is the process of making a film, from an initial story, idea, or commission, through scriptwriting, casting, shooting, directing, editing, and screening the finished product before an audience that may result in a theatrical release or television program...
/video production
Video production
Video production is videography, the process of capturing moving images on electronic media even streaming media. The term includes methods of production and post-production...
and gaming industry in such areas as storyboards and character development. Qualifications are largely irrelevant in Visualization, the route to a successful career can be via Art School
Art school
Art school is a general term for any educational institution with a primary focus on the visual arts, especially illustration, painting, photography, sculpture, and graphic design. The term applies to institutions with elementary, secondary, post-secondary or undergraduate, or graduate or...
or entering employment in a junior role in a studio, or even by just being good at drawing
Drawing
Drawing is a form of visual art that makes use of any number of drawing instruments to mark a two-dimensional medium. Common instruments include graphite pencils, pen and ink, inked brushes, wax color pencils, crayons, charcoal, chalk, pastels, markers, styluses, and various metals .An artist who...
. Either way, your work will always be as good as the last piece of work you did for a client. In the rare instances that Visualizers are employed by an Advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
or other employer the salary
Salary
A salary is a form of periodic payment from an employer to an employee, which may be specified in an employment contract. It is contrasted with piece wages, where each job, hour or other unit is paid separately, rather than on a periodic basis....
level should be the same as an experienced Graphic Designer
Graphic designer
A graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and...
in order to reflect the likely long hours they will be working.
- Creative DirectorCreative DirectorA creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....
- Copywriter
- Art DirectorArt directorThe art director is a person who supervise the creative process of a design.The term 'art director' is a blanket title for a variety of similar job functions in advertising, publishing, film and television, the Internet, and video games....
- Junior Art Director
- Broadcast designerBroadcast designerA broadcast designer is a person involved with creating graphic designs and electronic media incorporated in television productions that are used by character generator operators...
- Graphic DesignerGraphic designerA graphic designer is a professional within the graphic design and graphic arts industry who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and...
- DTP ArtistDTP ArtistA DTP artist is a desktop publishing worker, a job description used in advertising agencies, publishing, color separation, printing and other related industries. A DTP operator is usually skilled in multiple computer design applications, such as Adobe CS and others...
(formerly known as FA Artist) - Studio ManagerStudio ManagerStudio manager is a job title in various media-related professions, including design, advertising, and broadcasting.-Design and advertising:A design or advertising studio manager's responsibilities will typically include traffic management, by ensuring all briefs are dispatched in the studio...
- Production Manager
See also
- IllustratorIllustratorAn Illustrator is a narrative artist who specializes in enhancing writing by providing a visual representation that corresponds to the content of the associated text...
- Storyboard artistStoryboard artistStoryboard artist is a profession specialized in creating storyboards for advertising agencies and film productions.A storyboard artist is able to visualize any stories using quick sketches on paper at any moment...
- Graphic designers