Broadcast designer
Encyclopedia
A broadcast designer is a person involved with creating graphic design
s and electronic media
incorporated in television productions that are used by character generator
(CG) operator
s. A broadcast designer may have a degree in digital media
(or a similar degree), or is self-taught in the software needed to create such content.
A large portion of broadcast design is known as "brand
ing" for television channel
s and programs
. The job of the designer is to create a look and feel for a specific idea or subject. Often, television station
s will wish to re-invent their style or "on air look" — this is where the broadcast designer's skills are called upon to design lower third digital on-screen graphic
s (DOG or BUG) and motion graphics.
Another industry which is reliant on a designer's skill is the television commercial advertising market. Most often, a client will hire an advertising agency
which will then hire a group of designers to produce a commercial for their product. The process usually begins with a concept or an idea which the client has or the agency comes up with. It is then further explored in design boards which go up for approval by the client before the process of making it actually begins.
Graphic design
Graphic design is a creative process – most often involving a client and a designer and usually completed in conjunction with producers of form – undertaken in order to convey a specific message to a targeted audience...
s and electronic media
Electronic media
Electronic media are media that use electronics or electromechanical energy for the end-user to access the content. This is in contrast to static media , which today are most often created electronically, but don't require electronics to be accessed by the end-user in the printed form...
incorporated in television productions that are used by character generator
Character generator
A character generator, often abbreviated as CG, is a device or software that produces static or animated text for keying into a video stream. Modern character generators are computer-based, and can generate graphics as well as text...
(CG) operator
Operator (profession)
An operator is a professional designation used in various industries, including broadcasting , computing, customer service, physics, and construction. Operators are day-to-day end users of systems, that may or may not be mission-critical, but are typically managed and maintained by technicians or...
s. A broadcast designer may have a degree in digital media
Digital media
Digital media is a form of electronic media where data is stored in digital form. It can refer to the technical aspect of storage and transmission Digital media is a form of electronic media where data is stored in digital (as opposed to analog) form. It can refer to the technical aspect of...
(or a similar degree), or is self-taught in the software needed to create such content.
A large portion of broadcast design is known as "brand
Brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
ing" for television channel
Television channel
A television channel is a physical or virtual channel over which a television station or television network is distributed. For example, in North America, "channel 2" refers to the broadcast or cable band of 54 to 60 MHz, with carrier frequencies of 55.25 MHz for NTSC analog video and...
s and programs
Television program
A television program , also called television show, is a segment of content which is intended to be broadcast on television. It may be a one-time production or part of a periodically recurring series...
. The job of the designer is to create a look and feel for a specific idea or subject. Often, television station
Television station
A television station is a business, organisation or other such as an amateur television operator that transmits content over terrestrial television. A television transmission can be by analog television signals or, more recently, by digital television. Broadcast television systems standards are...
s will wish to re-invent their style or "on air look" — this is where the broadcast designer's skills are called upon to design lower third digital on-screen graphic
Digital on-screen graphic
A digital on-screen graphic is a watermark-like station logo that many television broadcasters overlay over a portion of the screen-area of their programs to identify the channel...
s (DOG or BUG) and motion graphics.
Another industry which is reliant on a designer's skill is the television commercial advertising market. Most often, a client will hire an advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
which will then hire a group of designers to produce a commercial for their product. The process usually begins with a concept or an idea which the client has or the agency comes up with. It is then further explored in design boards which go up for approval by the client before the process of making it actually begins.
See Also
- Acknowledgment (creative arts)Acknowledgment (creative arts)In the creative arts and scientific literature, an acknowledgment is an expression of gratitude for assistance in creating a literary or artistic work....
- Billing (filmmaking)
- Character generatorCharacter generatorA character generator, often abbreviated as CG, is a device or software that produces static or animated text for keying into a video stream. Modern character generators are computer-based, and can generate graphics as well as text...
- Closing creditsClosing creditsClosing credits or end credits are added at the end of a motion picture, television program, or video game to list the cast and crew involved in the production. They usually appear as a list of names in small type, which either flip very quickly from page to page, or move smoothly across the...
- Credit (creative arts)Credit (creative arts)In general, the term credit in the artistic or intellectual sense refers to an acknowledgement of those who contributed to a work, whether through ideas or in a more direct sense.-Credit in the arts:...
- Digital on-screen graphicDigital on-screen graphicA digital on-screen graphic is a watermark-like station logo that many television broadcasters overlay over a portion of the screen-area of their programs to identify the channel...
(BUG) - Graphics coordinatorGraphics coordinatorA graphics coordinator, GC, or font assist is an individual who works, usually on a television show, as a producer of on-air still and motion graphics. The graphics coordinator decides what content should be displayed on-air - such as on a fullpage or a lower third...
- Lower third
- Production logoProduction logoA production logo, vanity card, vanity plate, vanity logo or vogo is a logo used by movie studios and television production companies to brand what they produce. Vanity logos are usually seen at the beginning of a theatrical movie , or at the end of a television program or TV movie...
- Score bugScore bugA score bug is a digital on-screen graphic which is displayed at either the top or lower third bottom of a television screen during the broadcast of a sports game in order to display the current score and other statistics.-United Kingdom:In the United Kingdom, score bugs are commonly known as...
- Title sequenceTitle sequenceA Title Sequence is the method by which cinematic films or television programs present their title, key production and cast members, or both, utilizing conceptual visuals and sound...
- WGA screenwriting credit systemWGA screenwriting credit systemIn the United States, screenwriting credit for motion pictures and television programs under its jurisdiction is determined by either the Writers Guild of America, East or the Writers Guild of America, West . Since 1941, the Guilds have been the final arbiter of who receives credit for writing a...