Virgin Mobile India
Encyclopedia
Virgin Mobile India Limited is a cellular telephone service provider company which is a joint venture between Tata Teleservices and Richard Branson
's Virgin Group
. Currently, the company uses Tata's CDMA
network to offer its services under the brand name Virgin Mobile, and it has also started GSM services in some states. “Virgin Mobile” branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin Mobile. Virgin Mobile India provides Tata Teleservices with experience and expertise in designing, marketing and servicing of “Virgin Mobile” branded products for the youth segment.
Virgin Mobile offers prepaid and postpaid
on both GSM as well as CDMA. Virgin Mobile also offers wireless
services under the brand name Datamax.
Virgin Mobile is also India's first national youth-focused mobile service, with presence across 45,000 outlets reaching over 3,20,000 cities, towns and villages across India.
It was also ranked as the No. 1 for customer satisfaction within the first year of its launch with an overall score of over 95%. It have also been adjudged the 'Buzziest Brands of 2009' i.e. the most searched for brands by surfers, in a survey carried out by a leading online portal in India.
Virgin Mobile does not offer services in Assam
, Goa
and the North East.
called as indianpangaleague. Since the inception of the campaign, YouTube has logged over 610,975 views, around 20,893 channel views and more than 300 subscribers.
It also came up with a 'Yoyo tariff' which allowed friends to keep calls between them free by getting 10p for incoming and paying 10p for outgoing. The campaign was created by Bates 141. It initially gained a huge response as Virgin was the only mobile service provider who paid for incoming calls.
In the late 2009 Virgin Mobile India also started relying on manned kiosks as the alternate channels for sales and branding. It was their endeavor to serve their customer better and attract more customers to know Virgin Mobile’s latest offers and deals. Hence, Virgin Mobile India decided to pilot unmanned kiosks and evaluate the success of the pilot by saving costs and attract subscribers to interact with Virgin Mobile applications, buy recharge coupons, download freebies and paid value added services (VAS) content like wallpaper and ringtones.
, Airtel, Cheers Mobile, BSNL, Idea
, Loop Mobile
, MTNL, MTS, Ping Mobile, Reliance Communications
, S Tel
, Uninor
, Videocon and Vodafone
. Virgin Mobile's parent company also operates 2 other networks - Tata Indicom
(CDMA) and Tata Docomo
.
Richard Branson
Sir Richard Charles Nicholas Branson is an English business magnate, best known for his Virgin Group of more than 400 companies....
's Virgin Group
Virgin Group
Virgin Group Limited is a British branded venture capital conglomerate organisation founded by business tycoon Richard Branson. The core business areas are travel, entertainment and lifestyle. Virgin Group's date of incorporation is listed as 1989 by Companies House, who class it as a holding...
. Currently, the company uses Tata's CDMA
Code division multiple access
Code division multiple access is a channel access method used by various radio communication technologies. It should not be confused with the mobile phone standards called cdmaOne, CDMA2000 and WCDMA , which are often referred to as simply CDMA, and use CDMA as an underlying channel access...
network to offer its services under the brand name Virgin Mobile, and it has also started GSM services in some states. “Virgin Mobile” branded services are being offered to the Indian consumers by Tata Teleservices through a brand franchise with Virgin Mobile. Virgin Mobile India provides Tata Teleservices with experience and expertise in designing, marketing and servicing of “Virgin Mobile” branded products for the youth segment.
Virgin Mobile offers prepaid and postpaid
Postpaid
Post Paid: A model of cellular service whereby the customer is charged for usage in the prior month , and hence does not feature any limitations on volume of service used...
on both GSM as well as CDMA. Virgin Mobile also offers wireless
Wireless
Wireless telecommunications is the transfer of information between two or more points that are not physically connected. Distances can be short, such as a few meters for television remote control, or as far as thousands or even millions of kilometers for deep-space radio communications...
services under the brand name Datamax.
Virgin Mobile is also India's first national youth-focused mobile service, with presence across 45,000 outlets reaching over 3,20,000 cities, towns and villages across India.
It was also ranked as the No. 1 for customer satisfaction within the first year of its launch with an overall score of over 95%. It have also been adjudged the 'Buzziest Brands of 2009' i.e. the most searched for brands by surfers, in a survey carried out by a leading online portal in India.
Network Coverage
Virgin mobile service is available in the following circles:- Delhi NCR
- ChhattisgarhChhattisgarhChhattisgarh is a state in Central India, formed when the 16 Chhattisgarhi-speaking South-Eastern districts of Madhya Pradesh gained separate statehood on 1 November 2000....
- Madhya PradeshMadhya PradeshMadhya Pradesh , often called the Heart of India, is a state in central India. Its capital is Bhopal and Indore is the largest city....
- MaharashtraMaharashtraMaharashtra is a state located in India. It is the second most populous after Uttar Pradesh and third largest state by area in India...
- MumbaiMumbaiMumbai , formerly known as Bombay in English, is the capital of the Indian state of Maharashtra. It is the most populous city in India, and the fourth most populous city in the world, with a total metropolitan area population of approximately 20.5 million...
- Andhra PradeshAndhra PradeshAndhra Pradesh , is one of the 28 states of India, situated on the southeastern coast of India. It is India's fourth largest state by area and fifth largest by population. Its capital and largest city by population is Hyderabad.The total GDP of Andhra Pradesh is $100 billion and is ranked third...
- BiharBiharBihar is a state in eastern India. It is the 12th largest state in terms of geographical size at and 3rd largest by population. Almost 58% of Biharis are below the age of 25, which is the highest proportion in India....
- Gujarat
- HaryanaHaryanaHaryana is a state in India. Historically, it has been a part of the Kuru region in North India. The name Haryana is found mentioned in the 12th century AD by the apabhramsha writer Vibudh Shridhar . It is bordered by Punjab and Himachal Pradesh to the north, and by Rajasthan to the west and south...
- Himachal PradeshHimachal PradeshHimachal Pradesh is a state in Northern India. It is spread over , and is bordered by the Indian states of Jammu and Kashmir on the north, Punjab on the west and south-west, Haryana and Uttar Pradesh on the south, Uttarakhand on the south-east and by the Tibet Autonomous Region on the east...
- KarnatakaKarnatakaKarnataka , the land of the Kannadigas, is a state in South West India. It was created on 1 November 1956, with the passing of the States Reorganisation Act and this day is annually celebrated as Karnataka Rajyotsava...
- KeralaKeralaor Keralam is an Indian state located on the Malabar coast of south-west India. It was created on 1 November 1956 by the States Reorganisation Act by combining various Malayalam speaking regions....
- KolkataKolkataKolkata , formerly known as Calcutta, is the capital of the Indian state of West Bengal. Located on the east bank of the Hooghly River, it was the commercial capital of East India...
- OrissaOrissaOrissa , officially Odisha since Nov 2011, is a state of India, located on the east coast of India, by the Bay of Bengal. It is the modern name of the ancient nation of Kalinga, which was invaded by the Maurya Emperor Ashoka in 261 BC. The modern state of Orissa was established on 1 April...
- PunjabPunjab (India)Punjab ) is a state in the northwest of the Republic of India, forming part of the larger Punjab region. The state is bordered by the Indian states of Himachal Pradesh to the east, Haryana to the south and southeast and Rajasthan to the southwest as well as the Pakistani province of Punjab to the...
- RajasthanRajasthanRājasthān the land of Rajasthanis, , is the largest state of the Republic of India by area. It is located in the northwest of India. It encompasses most of the area of the large, inhospitable Great Indian Desert , which has an edge paralleling the Sutlej-Indus river valley along its border with...
- Tamil NaduTamil NaduTamil Nadu is one of the 28 states of India. Its capital and largest city is Chennai. Tamil Nadu lies in the southernmost part of the Indian Peninsula and is bordered by the union territory of Pondicherry, and the states of Kerala, Karnataka, and Andhra Pradesh...
- Uttar PradeshUttar PradeshUttar Pradesh abbreviation U.P. , is a state located in the northern part of India. With a population of over 200 million people, it is India's most populous state, as well as the world's most populous sub-national entity...
(East) - Uttar Pradesh (West)Western Uttar PradeshWestern Uttar Pradesh, sometimes simply referred to as West U.P., is a region in India that comprises the western districts of Uttar Pradesh state, including the areas of Rohilkhand and Braj. The region has some demographic, economic and cultural patterns which are distinct from other parts of...
- West BengalWest BengalWest Bengal is a state in the eastern region of India and is the nation's fourth-most populous. It is also the seventh-most populous sub-national entity in the world, with over 91 million inhabitants. A major agricultural producer, West Bengal is the sixth-largest contributor to India's GDP...
Virgin Mobile does not offer services in Assam
Assam
Assam , also, rarely, Assam Valley and formerly the Assam Province , is a northeastern state of India and is one of the most culturally and geographically distinct regions of the country...
, Goa
Goa
Goa , a former Portuguese colony, is India's smallest state by area and the fourth smallest by population. Located in South West India in the region known as the Konkan, it is bounded by the state of Maharashtra to the north, and by Karnataka to the east and south, while the Arabian Sea forms its...
and the North East.
Recent Campaigns
Virgin Mobile refreshed its campaign by starting a channel on YouTubeYouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
called as indianpangaleague. Since the inception of the campaign, YouTube has logged over 610,975 views, around 20,893 channel views and more than 300 subscribers.
It also came up with a 'Yoyo tariff' which allowed friends to keep calls between them free by getting 10p for incoming and paying 10p for outgoing. The campaign was created by Bates 141. It initially gained a huge response as Virgin was the only mobile service provider who paid for incoming calls.
In the late 2009 Virgin Mobile India also started relying on manned kiosks as the alternate channels for sales and branding. It was their endeavor to serve their customer better and attract more customers to know Virgin Mobile’s latest offers and deals. Hence, Virgin Mobile India decided to pilot unmanned kiosks and evaluate the success of the pilot by saving costs and attract subscribers to interact with Virgin Mobile applications, buy recharge coupons, download freebies and paid value added services (VAS) content like wallpaper and ringtones.
Competitors
Virgin Mobile competes with several other mobile operators throughout India. They are AircelAircel
Aircel group is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage throughout India. The Aircel group is a joint venture between Maxis Communications Berhad of Malaysia and Sindya Securities & Investments Private Limited, whose current...
, Airtel, Cheers Mobile, BSNL, Idea
Idea cellular
Idea Cellular, usually referred to as Idea, is an Indian wireless telecom company based in Mumbai, India. Idea is the 3rd largest mobile services operator in India, in revenue terms, and recorded of over 98.4 million customers as of August 2011....
, Loop Mobile
Loop Mobile India
Loop Mobile , usually referred to as LOOP is a mobile phone service provider in India. It offers both prepaid and postpaid GSM cellular phone coverage in Assam, Kolkata, North East, Mumbai, Madhya Pradesh, Haryana, Orissa, Punjab, Rajasthan after receiving a license to operate across 21 telecom...
, MTNL, MTS, Ping Mobile, Reliance Communications
Reliance Communications
Reliance Communications Ltd. is an Indian broadband and telecommunications company headquartered in Navi Mumbai, India. RCOM is the world's 16th largest mobile phone operator with over 144 million subscribers. Established on 2004, a subsidiary of the Reliance Group...
, S Tel
S Tel
S Tel Private Limited is a GSM based cellular operator in India. It has a unified services access license in Orissa, Bihar, Himachal Pradesh, North East, Assam and Jammu & Kashmir...
, Uninor
Uninor
Uninor is a mobile operator in India. The company holds Unified Access Service licences to offer mobile telephony services in each of India’s 22 telecom circles, and has received spectrum to roll out services in 21 of these...
, Videocon and Vodafone
Vodafone Essar
Vodafone Essar, formerly Hutchison Essar, is a cellular operator in India that covers 23 telecom circles in India. It is based in Mumbai. On July 2011, Vodafone Group agreed terms for the buy-out of its partner Essar from its Indian mobile phone business. The UK firm paid $5.46 billion to its...
. Virgin Mobile's parent company also operates 2 other networks - Tata Indicom
Tata Indicom
Tata Teleservices Limited is a Indian broadband and telecommunications provider based in Mumbai, India. It is a subsidiary of the Tata Group, an Indian conglomerate...
(CDMA) and Tata Docomo
Tata DoCoMo
TATA DoCoMo, referred to as DoCoMo , is a Tata Teleservices Limited owned cellular service provider on the GSM and CDMA platform-arising out of the Tata Group's strategic joint venture with Japanese telecom giant NTT Docomo in November 2008...
.