Vermont Seal of Quality
Encyclopedia
The Seal program has been discontinued. The seal was being abused by being used by companies that were sourcing their products from out of state while Vermont farmers who produced products entirely in state were being denied the right to use the seal. This caused anger in the farming community and confusion for consumers. During budget cuts the Vermont Seal of Quality program was cut because the Vermont Agency of Agriculture was deemed unable to manage or police the program. This left valid users of the seal in a bind and generated further protests. At this time no resolution has been found to this program.
The Vermont Seal of Quality is a graphic mark indicating highest levels of quality for foods grown and made in the U.S. state of Vermont
. The seal is granted by the Vermont Agency of Agriculture Food and Markets
and is displayed in the packaging and promotional materials for approved products.
type. The left stroke of the V of Vermont serves as a stem supporting a leaf and flower of the Red Clover
(Trifolium pratense) Vermont's state flower. The words "SEAL OF QUALITY" appear above the state name in the typeface Goudy Old Style. The agency name appears below the state name Vermont in medium gray, set in uppercase Futura Condensed
, a sans-serif
typeface.
Vermont
Vermont is a state in the New England region of the northeastern United States of America. The state ranks 43rd in land area, , and 45th in total area. Its population according to the 2010 census, 630,337, is the second smallest in the country, larger only than Wyoming. It is the only New England...
. The seal is granted by the Vermont Agency of Agriculture Food and Markets
Vermont Agency of Agriculture Food and Markets
The Vermont Agency of Agriculture Food and Markets or sometimes colloquially the agriculture department, is a Vermont executive agency . Its purpose is to develop and execute policy on farming, agriculture, food, and promoting and protecting the Vermont brand as related to food in the worldwide...
and is displayed in the packaging and promotional materials for approved products.
Design
The Vermont Seal of Quality takes the form of a horizontal ellipse shape with the word Vermont featured prominentally in green Palatino ItalicPalatino
Palatino is the name of a large typeface family that began as an old style serif typeface designed by Hermann Zapf initially released in 1948 by the Linotype foundry.In 1999, Zapf revised Palatino for Linotype and Microsoft, called Palatino Linotype...
type. The left stroke of the V of Vermont serves as a stem supporting a leaf and flower of the Red Clover
Red clover
Trifolium pratense is a species of clover, native to Europe, Western Asia and northwest Africa, but planted and naturalised in many other regions....
(Trifolium pratense) Vermont's state flower. The words "SEAL OF QUALITY" appear above the state name in the typeface Goudy Old Style. The agency name appears below the state name Vermont in medium gray, set in uppercase Futura Condensed
Futura (typeface)
In typography, Futura is a geometric sans-serif typeface designed in 1927 by Paul Renner. It is based on geometric shapes that became representative visual elements of the Bauhaus design style of 1919–1933...
, a sans-serif
Sans-serif
In typography, a sans-serif, sans serif or san serif typeface is one that does not have the small projecting features called "serifs" at the end of strokes. The term comes from the French word sans, meaning "without"....
typeface.