Turkish Taffy
Encyclopedia
Turkish Taffy Is a chewy taffy
/ nougat-like candy, which is currently owned and sold by Bonomo Turkish Taffy LLC. Turkish Taffy was invented in 1912 by Herman Herer in New York
(contrary to popular misinformation that it was invented by Victor Bonomo).
where as a young man he began his career as an apprentice to a candy maker, earning only room and board. In 1901 he brought his skills to the land of opportunity where he started his own candy making business, selling candy to retailers and manufacturers. While making a batch of marshmallow candy for M. Schwarz & Sons of Newark, New Jersey
, Herman, then known as Pop, made a mistake. He added too many egg whites to the batch. Instead of throwing the batch away he recognized that he may be on to something. After many experimentations and testings, lo-and-behold Pop created "Turkish Taffy". Unfortunately, no one actually knows why Pop came up with the name or in what manner he sold or marketed Turkish Taffy .
), New York
purchased M. Schwarz & Sons' Turkish Chewing Taffy. The Bonomo family soon dropped the word "Chewing" and simply referred to the candy as "Turkish Taffy". Eventually Turkish Taffy and Bonomo’s became synonymous and it was thereafter referred to as Bonomo’s Turkish Taffy. After a battle in the United States Court of Customs & Patents, the Bonomo Family trade-marked the terms "Bonomo’s Turkish Taffy" and "Turkish Taffy" starting in 1946. The Bonomo family is credited with introducing Turkish Taffy to hundreds of thousands of fans and innovative techniques to market and package Bonomo Turkish Taffy for commercial and national sales.
Albert Bonomo emigrated from Turkey in 1892. In 1894 Bonomo, as so many men of his time, started in the candy business on a modest scale by selling candy in a pushcart in the nation’s playground known as Coney Island
. Bonomo also started the Bonomo Ice Cream Company and drove a horse-drawn covered wagon selling ice cream in Coney Island and Luna Park, Brooklyn, N.Y.
Albert and his wife Esther had two children: Victor was born in October 1898 and Joseph was born in December 1901. The Bonomo family resided in a large three-story house in Coney Island, NY with an ice cream and candy factory on the first floor, the Bonomo domicile on the second floor and a dormitory that housed approximately 30 workers on the third floor.
In 1919 the business was named A. Bonomo & Sons. That was when Vic and Joe became partners. Vic had just come out of the Army (serving in WWI) and had been in the food brokerage business. Joe pursued his body building and played for "The Hilton", Coney Island’s first professional football team. Vic married Zephyr (Sophie) Narns in 1923. They had one child, Tico in June 1925. In 1933 Albert Bonomo passed away and Vic Bonomo assumed directorship of the organization.
and through direct sales out of a basket on the boardwalk of Coney Island
. Joe Bonomo is credited with their big break, by making a deal for F.W. Woolworth Company (Woolworth’s 5 & 10 ¢ stores) to sell Bonomo’s Turkish Taffy in the stores in large rectangular blocks from which pieces were broken off by a small hammer known as a ball-peen and sold by weight. In 1940 Joe Bonomo left the candy field to pursue a career as a Hollywood motion picture actor, stunt man and health writer while Vic re-established the company on his own.
Vic’s son, Tico served in the Pacific with the Navy in WWII and returned in 1944. During the war Victor renamed A. Bonomo & Sons to Gold Medal Candy Corporation. In 1946 Tico joined his father and eventually served as Administrative Vice President. After the sugar rationing of WWII, in the late 1940s, Gold Medal Candy Corporation formed & cutting the blocks into large size candy bars wrapped in wax paper, using similar figures and images from their predecessor, M. Schwarz & Sons. The bars were sold for 5¢ and came in vanilla only. The use of a wrapped bar allowed customers to break up Turkish Taffy on their own terms and "Crack It Up" became a popular tag line. Thus the first interactive candy was born. Interestingly the first wrappers did not have the flavor indicated on them as Turkish Taffy was manufactured without consideration for any alternative flavors. Gold Medal Candy had much success with the new bar but they were hampered by the warm weather. Since Turkish Taffy had cold flow properties and got quite soft and pliable by warmer temperatures, packaging and shipping during the summer caused great obstacles. The wax paper wrapper failed to contain the candy and the bars failed to retain their shape, causing customers to complain and retailers to be dissatisfied. These problems were cured by the innovative use of a foil wrapper. Since candy bars were not sealed in the 1940s, Vic & Tico Bonomo used the dead fold properties of heavy foil to contain the Turkish Taffy shape and the remarkable non-stick properties of foil against the candy, to prevent stick. Thus the famous foil wapper was developed. Both the original wax paper and the subsequent first foil wrappers had, at first, almost identical information and images except adding exciting science facts to the bottom of the foil wrappers. The wrappers bore the instructions, "CRACK IT UP! - HOLD BAR IN PALM OF HAND - STRIKE AGAINST FLAT SURFACE - LET IT MELT IN YOUR MOUTH". Some time thereafter Gold Medal expanded the flavor line for the bars to add to the original vanilla
, peanut butter
, chocolate
, strawberry
and banana
flavors. Easy to eat bite-size pieces in six flavors, wrapped in the wax paper twists, were also added to the Bonomo’s Turkish Taffy line. The sixth flavor is currently unknown. Gold Medal dropped the peanut butter flavor for the bars.
" show as a vehicle to spread the word of Turkish Taffy. At the end of World War II, technological, economic, and political phenomena came together to enable the U.S. to enter a new era-the era of television. From the late 1940s to early 1950s, most television broadcasts imitated the programs established by radio
. The concept and implementation of commercials to pay the costs were in the distant future. The only way stations could operate and shows could air was through sponsors. Most sponsors were large national companies that demanded programs created around their own specifications, and local advertising agencies carefully crafted programs designed to appeal to the sponsors' image and desires. The "Magic Clown" was a visionary concept. The Gold Medal Candy Corporation created the show solely as a vehicle to promote their product. Rather than have the show start off with an introduction about the sponsor’s product with product breaks where the stars would talk about the attributes of the product, "The Magic Clown" show incorporated Bonomo’s Turkish Taffy into the show’s theme. In a 1994 interview, Tico Bonomo recollected the work that went into the program: "I spent the summer of 1948 with writers and producers and an advertising agency. Those days I worked a seven-day week. The program was on Sundays so I was at NBC
every single Sunday at 8 a.m. and we were on the air at 11:30 a.m." The show featured a clown, at first referred to only as "The Magic Clown," but later renamed Bonomo. Originally titled "The Magic Clown", the series was seen Sunday Mornings on the NBC
TV network from Sunday, September 11, 1949 to Sunday, June 27, 1954. Veteran radio announcer and actor Andre Barruch was the show's announcer and oftimes the Magic Clown's foil in his magic tricks. Zovella, (Josh Norris’ stage name) played "The Magic Clown" until he left the show in 1952. Dick Dubois took over the role of "The Magic Clown" in 1952 and he would host the show until 1954. Eventually, the show moved to WABD TV Ch. 5 where it was seen Sunday mornings until 1958. The program then moved to WNTA Ch. 13 in Newark. The series was retitled "Bonomo, The Magic Clown" and the show was seen weekday afternoons from September 29, 1958 to July 24, 1959 and was also seen Saturday mornings on Ch. 13 from Saturday, September 27, 1958 to Saturday, January 3, 1959. Comic/character actor, mimic, cartoonist and puppeteer Doug Anderson took on the role of "Bonomo, The Magic Clown" aided by his wife, actress and former model Gayle Anderson. Kids were hooked on the magic clown with club membership, magic gift items and daily appearances with a live audience participation in the show. Shows like Wonderama and the Mickey Mouse Club followed in the steps established by Gold Medal.
Turkish Taffy grew in popularity, being distributed far beyond the metropolitan New York
region into much of the rest of the country. Tico Bonomo revealed that in its heyday, Gold Medal sold 80 million Turkish Taffy bars a year. Plant manager and Confectionery Expert Gary Nomer revealed that an equal amount of bite-size twists were also sold. Bonomo was also featured on children’s Television shows such as Wonderama
and entered into a co-sponsor agreement with Duncan Yo-Yo. Turkish Taffy was featured on cereal boxes such as Cheerios with a bonus bars inside. Gold Medal created endearing animated commercials as well as commercials showing Bonomo’s roots in Coney Island
and featured some of the iconic amusement rides. Tico Bonomo snuck a few of his children into the commercial as extras. In the 1950s and 1960s Bonomo Turkish Taffy was advertised in Comics, was promoted with packaging coupons and even offered a gift catalog. Gold medal became an industry leader. Victor Bonomo became one of the most covetted candy men in the world, winning Candy Man of the Year and the most prestigious confectionery honor known as the Kettle Award.
. CCA was run by Peter Engle as President and Sidney J. Feltenstein as Vice President of Marketing. Thereafter CCA interests in the Bonomo line was acquired by a public parent, Lehigh Coal and Navigation. The CCA division held several candy companies in addition to Bonomo Turkish Taffy including such brands as Mason Mints, Mason Dots, and Cella's Cherries.
and Jerry Sweeney
of Philadelphia were successful in acquiring Bonomo Turkish Taffy. Following years of testing and preparation to ensure that it would be returned in its original smack-it crack-it formula, Bonomo Turkish Taffy LLC relaunched Turkish Taffy in the summer of 2010, introduced at the largest candy show in the U.S., the National Confectionery Association Sweets and Snack show held in Chicago
. Bonomo Turkish Taffy is manufactured in the USA (York Pennsylvania) by Warrell Confectionery Corporation represented to be according to its original formulation. The original design and packaging was recreated and it is offered in bars and bite size twists in Vanilla
, Chocolate
, Strawberry
and Banana
. Bonomo Turkish Taffy LLC owns the trademarks: "Turkish Taffy", "Bonomo’s Turkish Taffy" and "b Bonomo".
referred to Bonomo Turkish Taffy as his number one favorite childhood candy. Also in May 2011 Bonomo Turkish Taffy launched its web site.
Taffy (candy)
Taffy is a type of chewy candy, similar to toffee. Taffy is often sold alongside bubblegum and candy. Taffy is made by stretching or pulling a sticky mass of boiled sugar, butter or vegetable oil, flavorings, and coloring until fluffy. When this process is complete, the taffy is rolled, cut into...
/ nougat-like candy, which is currently owned and sold by Bonomo Turkish Taffy LLC. Turkish Taffy was invented in 1912 by Herman Herer in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
(contrary to popular misinformation that it was invented by Victor Bonomo).
History
Herman Herer emigrated from AustriaAustria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
where as a young man he began his career as an apprentice to a candy maker, earning only room and board. In 1901 he brought his skills to the land of opportunity where he started his own candy making business, selling candy to retailers and manufacturers. While making a batch of marshmallow candy for M. Schwarz & Sons of Newark, New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...
, Herman, then known as Pop, made a mistake. He added too many egg whites to the batch. Instead of throwing the batch away he recognized that he may be on to something. After many experimentations and testings, lo-and-behold Pop created "Turkish Taffy". Unfortunately, no one actually knows why Pop came up with the name or in what manner he sold or marketed Turkish Taffy .
M.Schwarz & Sons
Several years later Pop’s business was purchased by M. Schwarz & Sons and Pop went to work for them perfecting his Turkish Taffy. M. Schwarz & Sons renamed the product to Turkish Chewing Taffy which was sold with displays of miniature elves wearing hats and cooking Turkish Chewing Taffy over fire-heated open kettles. Little is known about the success, extent of marketing or sales that M. Schwarz & Sons had with Turkish Chewing Taffy.Bonomo Family
In 1936 the Bonomo family, of Coney Island (BrooklynBrooklyn
Brooklyn is the most populous of New York City's five boroughs, with nearly 2.6 million residents, and the second-largest in area. Since 1896, Brooklyn has had the same boundaries as Kings County, which is now the most populous county in New York State and the second-most densely populated...
), New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
purchased M. Schwarz & Sons' Turkish Chewing Taffy. The Bonomo family soon dropped the word "Chewing" and simply referred to the candy as "Turkish Taffy". Eventually Turkish Taffy and Bonomo’s became synonymous and it was thereafter referred to as Bonomo’s Turkish Taffy. After a battle in the United States Court of Customs & Patents, the Bonomo Family trade-marked the terms "Bonomo’s Turkish Taffy" and "Turkish Taffy" starting in 1946. The Bonomo family is credited with introducing Turkish Taffy to hundreds of thousands of fans and innovative techniques to market and package Bonomo Turkish Taffy for commercial and national sales.
Albert Bonomo emigrated from Turkey in 1892. In 1894 Bonomo, as so many men of his time, started in the candy business on a modest scale by selling candy in a pushcart in the nation’s playground known as Coney Island
Coney Island
Coney Island is a peninsula and beach on the Atlantic Ocean in southern Brooklyn, New York, United States. The site was formerly an outer barrier island, but became partially connected to the mainland by landfill....
. Bonomo also started the Bonomo Ice Cream Company and drove a horse-drawn covered wagon selling ice cream in Coney Island and Luna Park, Brooklyn, N.Y.
Albert and his wife Esther had two children: Victor was born in October 1898 and Joseph was born in December 1901. The Bonomo family resided in a large three-story house in Coney Island, NY with an ice cream and candy factory on the first floor, the Bonomo domicile on the second floor and a dormitory that housed approximately 30 workers on the third floor.
In 1919 the business was named A. Bonomo & Sons. That was when Vic and Joe became partners. Vic had just come out of the Army (serving in WWI) and had been in the food brokerage business. Joe pursued his body building and played for "The Hilton", Coney Island’s first professional football team. Vic married Zephyr (Sophie) Narns in 1923. They had one child, Tico in June 1925. In 1933 Albert Bonomo passed away and Vic Bonomo assumed directorship of the organization.
Acquisition of Turkish Taffy
In 1936 A. Bonomo & Son’s purchased M. Schwarz & Sons’ along with their product "Turkish Chewing Taffy". At first, Turkish Taffy was sold to concessionairs on the boardwalk of Coney IslandConey Island
Coney Island is a peninsula and beach on the Atlantic Ocean in southern Brooklyn, New York, United States. The site was formerly an outer barrier island, but became partially connected to the mainland by landfill....
and through direct sales out of a basket on the boardwalk of Coney Island
Coney Island
Coney Island is a peninsula and beach on the Atlantic Ocean in southern Brooklyn, New York, United States. The site was formerly an outer barrier island, but became partially connected to the mainland by landfill....
. Joe Bonomo is credited with their big break, by making a deal for F.W. Woolworth Company (Woolworth’s 5 & 10 ¢ stores) to sell Bonomo’s Turkish Taffy in the stores in large rectangular blocks from which pieces were broken off by a small hammer known as a ball-peen and sold by weight. In 1940 Joe Bonomo left the candy field to pursue a career as a Hollywood motion picture actor, stunt man and health writer while Vic re-established the company on his own.
Vic’s son, Tico served in the Pacific with the Navy in WWII and returned in 1944. During the war Victor renamed A. Bonomo & Sons to Gold Medal Candy Corporation. In 1946 Tico joined his father and eventually served as Administrative Vice President. After the sugar rationing of WWII, in the late 1940s, Gold Medal Candy Corporation formed & cutting the blocks into large size candy bars wrapped in wax paper, using similar figures and images from their predecessor, M. Schwarz & Sons. The bars were sold for 5¢ and came in vanilla only. The use of a wrapped bar allowed customers to break up Turkish Taffy on their own terms and "Crack It Up" became a popular tag line. Thus the first interactive candy was born. Interestingly the first wrappers did not have the flavor indicated on them as Turkish Taffy was manufactured without consideration for any alternative flavors. Gold Medal Candy had much success with the new bar but they were hampered by the warm weather. Since Turkish Taffy had cold flow properties and got quite soft and pliable by warmer temperatures, packaging and shipping during the summer caused great obstacles. The wax paper wrapper failed to contain the candy and the bars failed to retain their shape, causing customers to complain and retailers to be dissatisfied. These problems were cured by the innovative use of a foil wrapper. Since candy bars were not sealed in the 1940s, Vic & Tico Bonomo used the dead fold properties of heavy foil to contain the Turkish Taffy shape and the remarkable non-stick properties of foil against the candy, to prevent stick. Thus the famous foil wapper was developed. Both the original wax paper and the subsequent first foil wrappers had, at first, almost identical information and images except adding exciting science facts to the bottom of the foil wrappers. The wrappers bore the instructions, "CRACK IT UP! - HOLD BAR IN PALM OF HAND - STRIKE AGAINST FLAT SURFACE - LET IT MELT IN YOUR MOUTH". Some time thereafter Gold Medal expanded the flavor line for the bars to add to the original vanilla
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
, peanut butter
Peanut butter
Peanut butter is a food paste made primarily from ground dry roasted peanuts, popular in North America, Netherlands, United Kingdom, and parts of Asia, particularly the Philippines and Indonesia. It is mainly used as a sandwich spread, sometimes in combination as in the peanut butter and jelly...
, chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
, strawberry
Strawberry
Fragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
and banana
Banana
Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red....
flavors. Easy to eat bite-size pieces in six flavors, wrapped in the wax paper twists, were also added to the Bonomo’s Turkish Taffy line. The sixth flavor is currently unknown. Gold Medal dropped the peanut butter flavor for the bars.
Promoting Turkish Taffy
Tico Bonomo believed strongly that Turkish Taffy would become a national brand through the use of the media. With little precedent to guide him Tico developed and created "The Magic ClownThe Magic Clown
The Magic Clown was a NBC TV series which ran from 1949 to 1954. The final NBC broadcast was on June 27, 1954. The show then moved to WABD where it stayed until 1958. After that, It was renamed "Bonomo, The Magic Clown" and was broadcast on WNTA from September 29, 1958 to July 24, 1959. The show...
" show as a vehicle to spread the word of Turkish Taffy. At the end of World War II, technological, economic, and political phenomena came together to enable the U.S. to enter a new era-the era of television. From the late 1940s to early 1950s, most television broadcasts imitated the programs established by radio
Radio
Radio is the transmission of signals through free space by modulation of electromagnetic waves with frequencies below those of visible light. Electromagnetic radiation travels by means of oscillating electromagnetic fields that pass through the air and the vacuum of space...
. The concept and implementation of commercials to pay the costs were in the distant future. The only way stations could operate and shows could air was through sponsors. Most sponsors were large national companies that demanded programs created around their own specifications, and local advertising agencies carefully crafted programs designed to appeal to the sponsors' image and desires. The "Magic Clown" was a visionary concept. The Gold Medal Candy Corporation created the show solely as a vehicle to promote their product. Rather than have the show start off with an introduction about the sponsor’s product with product breaks where the stars would talk about the attributes of the product, "The Magic Clown" show incorporated Bonomo’s Turkish Taffy into the show’s theme. In a 1994 interview, Tico Bonomo recollected the work that went into the program: "I spent the summer of 1948 with writers and producers and an advertising agency. Those days I worked a seven-day week. The program was on Sundays so I was at NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
every single Sunday at 8 a.m. and we were on the air at 11:30 a.m." The show featured a clown, at first referred to only as "The Magic Clown," but later renamed Bonomo. Originally titled "The Magic Clown", the series was seen Sunday Mornings on the NBC
NBC
The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...
TV network from Sunday, September 11, 1949 to Sunday, June 27, 1954. Veteran radio announcer and actor Andre Barruch was the show's announcer and oftimes the Magic Clown's foil in his magic tricks. Zovella, (Josh Norris’ stage name) played "The Magic Clown" until he left the show in 1952. Dick Dubois took over the role of "The Magic Clown" in 1952 and he would host the show until 1954. Eventually, the show moved to WABD TV Ch. 5 where it was seen Sunday mornings until 1958. The program then moved to WNTA Ch. 13 in Newark. The series was retitled "Bonomo, The Magic Clown" and the show was seen weekday afternoons from September 29, 1958 to July 24, 1959 and was also seen Saturday mornings on Ch. 13 from Saturday, September 27, 1958 to Saturday, January 3, 1959. Comic/character actor, mimic, cartoonist and puppeteer Doug Anderson took on the role of "Bonomo, The Magic Clown" aided by his wife, actress and former model Gayle Anderson. Kids were hooked on the magic clown with club membership, magic gift items and daily appearances with a live audience participation in the show. Shows like Wonderama and the Mickey Mouse Club followed in the steps established by Gold Medal.
Turkish Taffy grew in popularity, being distributed far beyond the metropolitan New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
region into much of the rest of the country. Tico Bonomo revealed that in its heyday, Gold Medal sold 80 million Turkish Taffy bars a year. Plant manager and Confectionery Expert Gary Nomer revealed that an equal amount of bite-size twists were also sold. Bonomo was also featured on children’s Television shows such as Wonderama
Wonderama
Wonderama was a long-running children's television program that appeared on the Metromedia-owned stations from 1955 to 1986, with WNEW-TV in New York City being its originating station....
and entered into a co-sponsor agreement with Duncan Yo-Yo. Turkish Taffy was featured on cereal boxes such as Cheerios with a bonus bars inside. Gold Medal created endearing animated commercials as well as commercials showing Bonomo’s roots in Coney Island
Coney Island
Coney Island is a peninsula and beach on the Atlantic Ocean in southern Brooklyn, New York, United States. The site was formerly an outer barrier island, but became partially connected to the mainland by landfill....
and featured some of the iconic amusement rides. Tico Bonomo snuck a few of his children into the commercial as extras. In the 1950s and 1960s Bonomo Turkish Taffy was advertised in Comics, was promoted with packaging coupons and even offered a gift catalog. Gold medal became an industry leader. Victor Bonomo became one of the most covetted candy men in the world, winning Candy Man of the Year and the most prestigious confectionery honor known as the Kettle Award.
Candy Corporation of America
Candy Corporation of America (CCA) took over the reins of Gold Medal and the Bonomo family and began national ad campaigns with puppets named BO NO & MO created by the world famous puppeteer, Bill Baird. Baird was the mentor to Jim Henson whose Muppets, introduced decades later, looked strikingly similar to BO NO & MO. Candy Corporation of America’s packaging of Turkish Taffy was designed to fit the occasion, with specialty packaging for holidays like HalloweenHalloween
Hallowe'en , also known as Halloween or All Hallows' Eve, is a yearly holiday observed around the world on October 31, the night before All Saints' Day...
. CCA was run by Peter Engle as President and Sidney J. Feltenstein as Vice President of Marketing. Thereafter CCA interests in the Bonomo line was acquired by a public parent, Lehigh Coal and Navigation. The CCA division held several candy companies in addition to Bonomo Turkish Taffy including such brands as Mason Mints, Mason Dots, and Cella's Cherries.
Tootsie Roll Industries
In 1972 Tootsie Roll Industries purchased the rights to Bonomo’s Turkish Taffy. A number of web based stories recite the same misconception that by the mid 1980s Bonomo’s Turkish Taffy was shelved by Tootsie Roll Industries due to lack of interest. In reality, shortly following aqcuisition, Tootsie Roll Industries changed the sixty-year old tried and true smack-it crack-it formula to a soft taffy. They dropped the name "Turkish Taffy", changed the ingredients, packaging, and shape. Eventually the product was named Soft and Chewy Tootsie Taffy. It was this product that Tootsie Roll Industries shelved.Bonomo Turkish Taffy LLC
The interest in and demand for Turkish Taffy continued after its discontinuance as evidenced by the internet blogs and discussion groups. In 2002 Kenny Wiesen, of New YorkNew York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
and Jerry Sweeney
Jerry Sweeney
Jeremiah James Sweeney was a 19th-century professional baseball player. He played for the Kansas City Cowboys of the Union Association in 1884.-External links:...
of Philadelphia were successful in acquiring Bonomo Turkish Taffy. Following years of testing and preparation to ensure that it would be returned in its original smack-it crack-it formula, Bonomo Turkish Taffy LLC relaunched Turkish Taffy in the summer of 2010, introduced at the largest candy show in the U.S., the National Confectionery Association Sweets and Snack show held in Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
. Bonomo Turkish Taffy is manufactured in the USA (York Pennsylvania) by Warrell Confectionery Corporation represented to be according to its original formulation. The original design and packaging was recreated and it is offered in bars and bite size twists in Vanilla
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...
, Chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...
, Strawberry
Strawberry
Fragaria is a genus of flowering plants in the rose family, Rosaceae, commonly known as strawberries for their edible fruits. Although it is commonly thought that strawberries get their name from straw being used as a mulch in cultivating the plants, the etymology of the word is uncertain. There...
and Banana
Banana
Banana is the common name for herbaceous plants of the genus Musa and for the fruit they produce. Bananas come in a variety of sizes and colors when ripe, including yellow, purple, and red....
. Bonomo Turkish Taffy LLC owns the trademarks: "Turkish Taffy", "Bonomo’s Turkish Taffy" and "b Bonomo".
Current Media Coverage
The story of the return of Turkish Taffy was featured in Fortune Magazine on October 18, 2010. In May 2011 Bonomo Turkish Taffy was featured on the Food Network show "Kid in a Candy Store" (episode Tropical Delights) and was thereafter featured on May 28, 2011 on the Food Network show, "Unwrapped" (episode "All American Eats"). The host Marc SummersMarc Summers
Marc Summers is an American television personality, comedian, game show host, producer, and a two-time talk show host. He is best known for hosting the Nickelodeon game show Double Dare and currently hosts Unwrapped on The Food Network.- Early career :Summers was born Marc Berkowitz in...
referred to Bonomo Turkish Taffy as his number one favorite childhood candy. Also in May 2011 Bonomo Turkish Taffy launched its web site.