Transcend
Encyclopedia
Transcend Information, Inc. is a Taiwanese company that manufactures and distributes of memory products headquartered in Taipei
, Taiwan
. Transcend's product portfolio consists of over 2,000 devices including memory modules, flash memory
cards, USB flash drives
, digital audio players, Portable Media Player
s, portable hard drives, multimedia products, graphics cards and accessories.
It has offices in the United States
, Germany
, the Netherlands
, United Kingdom
, Japan
, Hong Kong
, China
, and South Korea
. It was the first Taiwanese memory module manufacturer to receive ISO 9001 certification and the first company in the world to offer a lifetime warranty on all of its memory modules. The Company distributes its products primarily in Asia, Europe and the Americas.
In 2007, Gartner
reported that Transcend has been ranked as the world's third largest manufacturer of USB Flash Drives behind Toshiba
and SanDisk
, with 8.7% global market share.
Taipei
Taipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...
, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
. Transcend's product portfolio consists of over 2,000 devices including memory modules, flash memory
Flash memory
Flash memory is a non-volatile computer storage chip that can be electrically erased and reprogrammed. It was developed from EEPROM and must be erased in fairly large blocks before these can be rewritten with new data...
cards, USB flash drives
USB flash drive
A flash drive is a data storage device that consists of flash memory with an integrated Universal Serial Bus interface. flash drives are typically removable and rewritable, and physically much smaller than a floppy disk. Most weigh less than 30 g...
, digital audio players, Portable Media Player
Portable media player
A portable media player or digital audio player, is a consumer electronics device that is capable of storing and playing digital media such as audio, images, video, documents, etc. the data is typically stored on a hard drive, microdrive, or flash memory. In contrast, analog portable audio...
s, portable hard drives, multimedia products, graphics cards and accessories.
It has offices in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
, Germany
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
, United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, and South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
. It was the first Taiwanese memory module manufacturer to receive ISO 9001 certification and the first company in the world to offer a lifetime warranty on all of its memory modules. The Company distributes its products primarily in Asia, Europe and the Americas.
In 2007, Gartner
Gartner
Gartner, Inc. is an information technology research and advisory firm headquartered in Stamford, Connecticut, United States. It was known as GartnerGroup until 2001....
reported that Transcend has been ranked as the world's third largest manufacturer of USB Flash Drives behind Toshiba
Toshiba
is a multinational electronics and electrical equipment corporation headquartered in Tokyo, Japan. It is a diversified manufacturer and marketer of electrical products, spanning information & communications equipment and systems, Internet-based solutions and services, electronic components and...
and SanDisk
SanDisk
SanDisk Corporation is an American multinational corporation that designs, develops and manufactures data storage solutions in a range of form factors using the flash memory, controller and firmware technologies. It was founded in 1988 by Dr. Eli Harari and Sanjay Mehrotra, non-volatile memory...
, with 8.7% global market share.
History
- 1988
- Peter Shu founded Transcend Information, Inc. in TaipeiTaipeiTaipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...
. First products: "JetMate" laser printer driver, for producing high quality Chinese characters, and "KeyPro" software protection system.
- Peter Shu founded Transcend Information, Inc. in Taipei
- 1989
- Manufacturing started on the first memory product for laser printers.
- 1990
- The United States office was opened in Los Angeles, CaliforniaLos Angeles, CaliforniaLos Angeles , with a population at the 2010 United States Census of 3,792,621, is the most populous city in California, USA and the second most populous in the United States, after New York City. It has an area of , and is located in Southern California...
.
- The United States office was opened in Los Angeles, California
- 1991
- New range of desktop and notebook memory products launched.
- 1992
- The GermanGermanyGermany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
office was opened in HamburgHamburg-History:The first historic name for the city was, according to Claudius Ptolemy's reports, Treva.But the city takes its modern name, Hamburg, from the first permanent building on the site, a castle whose construction was ordered by the Emperor Charlemagne in AD 808...
.
- The German
- 1993
- New range of PCMCIA memory products launched.
- 1994
- Manufacturing of workstation memory modules began.
- 1996
- The NetherlandsNetherlandsThe Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
office was opened in RotterdamRotterdamRotterdam is the second-largest city in the Netherlands and one of the largest ports in the world. Starting as a dam on the Rotte river, Rotterdam has grown into a major international commercial centre...
. - New range of fax machine and video game memory products launched.
- The Netherlands
- 1997
- Transcend was awarded ISO-9001 certification.
- The JapanJapanJapan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese office was opened in TokyoTokyo, ; officially , is one of the 47 prefectures of Japan. Tokyo is the capital of Japan, the center of the Greater Tokyo Area, and the largest metropolitan area of Japan. It is the seat of the Japanese government and the Imperial Palace, and the home of the Japanese Imperial Family...
. - First range of digital still camera memory products launched.
- PC-100 DIMMDIMMA DIMM or dual in-line memory module, comprises a series of dynamic random-access memory integrated circuits. These modules are mounted on a printed circuit board and designed for use in personal computers, workstations and servers...
s introduced.
- 1998
- Transcend received the National Award for Small and Medium Enterprises from the Small and Medium Enterprises Bureau of the Ministry of Economic AffairsMinistry of Economic Affairs (Republic of China)Ministry of Economic Affairs of the Republic of China is responsible for formulating policy and laws for industry and trade, foreign direct investment, energy, minerals, measurement standards, intellectual property, state-owned enterprises throughout the Free Area of the Republic of China. The...
TaiwanTaiwanTaiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
R.O.C.Republic of ChinaThe Republic of China , commonly known as Taiwan , is a unitary sovereign state located in East Asia. Originally based in mainland China, the Republic of China currently governs the island of Taiwan , which forms over 99% of its current territory, as well as Penghu, Kinmen, Matsu and other minor...
- Transcend received the National Award for Small and Medium Enterprises from the Small and Medium Enterprises Bureau of the Ministry of Economic Affairs
- 1999
- Transcend offers PC133PC133PC133 is a computer memory standard defined by the JEDEC. PC133 refers to Synchronous DRAM operating at a clock frequency of 133 MHz, on a 64-bit-wide bus, at a voltage of 3.3 V. PC133 is available in 168 pin DIMM and 144 pin SO-DIMM form factors...
and RambusRambusRambus Incorporated , founded in 1990, is a technology licensing company. The company became well known for its intellectual property based litigation following the introduction of DDR-SDRAM memory.- History :...
memory modules. - Transcend opens its first two retail stores in TaipeiTaipeiTaipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...
.
- Transcend offers PC133
- 2000
- E-Commerce was started in Taiwan with on-line B2C sales of Transcend products.
- Transcend penetrated the Mainland ChinaMainland ChinaMainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
market and opened sales offices in Hong KongHong KongHong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
and BeijingBeijingBeijing , also known as Peking , is the capital of the People's Republic of China and one of the most populous cities in the world, with a population of 19,612,368 as of 2010. The city is the country's political, cultural, and educational center, and home to the headquarters for most of China's...
, executing a partnership to sell Transcend products throughout China. - DDRDDR SDRAMDouble data rate synchronous dynamic random access memory is a class of memory integrated circuits used in computers. DDR SDRAM has been superseded by DDR2 SDRAM and DDR3 SDRAM, neither of which are either forward or backward compatible with DDR SDRAM, meaning that DDR2 or DDR3 memory modules...
memory modules offered.
- 2001
- Transcend held its initial Public Offering on the Taipei Stock Exchange
- 2002
- Expanded Flash memoryFlash memoryFlash memory is a non-volatile computer storage chip that can be electrically erased and reprogrammed. It was developed from EEPROM and must be erased in fairly large blocks before these can be rewritten with new data...
product line with JetFlashJetFlashJetFlash are a series of flash based USB drives designed and manufactured by Transcend, a multi-national Taiwanese high technology company.-Features:...
and other devices using flash memory chips. - Established Peripherals Business Unit.
- Expanded Flash memory
- 2003
- Moved TaipeiTaipeiTaipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...
office to new headquarters in Neihu District. - New range of storage products launched.
- Moved Taipei
- 2004
- DDR2DDR2DDR2 may refer to:* DDR2 SDRAM, the computer memory technology* Dance Dance Revolution 2ndMix, the video game* DDR2 , a human gene...
memory modules offered. - New range of multimedia products introduced.
- DDR2
- 2005
- Transcend expanded its range of flash products to include T.sonic MP3 Players.
- Transcend opened its United KingdomUnited KingdomThe United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...
office in HertfordshireHertfordshireHertfordshire is a ceremonial and non-metropolitan county in the East region of England. The county town is Hertford.The county is one of the Home Counties and lies inland, bordered by Greater London , Buckinghamshire , Bedfordshire , Cambridgeshire and...
. - Transcend broke ground on the future site of its factory in Shanghai, China.
- Transcend opened its East CoastEast Coast of the United StatesThe East Coast of the United States, also known as the Eastern Seaboard, refers to the easternmost coastal states in the United States, which touch the Atlantic Ocean and stretch up to Canada. The term includes the U.S...
office in Maryland, USA.
- 2006
- Transcend opens a state-of-the-art Operations Facility in Shanghai.
- Honored as one of Taiwan's Top 20 global brands.
- 2007
- Transcend’s second Japanese office was opened in Osaka, Japan.
- Honored as one of Taiwan's Top 20 global brands.
- 2008
- Transcend ranks No. 62 globally in Business Week's Infotech 100 of 2008.
- South KoreaSouth KoreaThe Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
office opened in SeoulSeoulSeoul , officially the Seoul Special City, is the capital and largest metropolis of South Korea. A megacity with a population of over 10 million, it is the largest city proper in the OECD developed world...
. - Transcend Participates in Amazon.comAmazon.comAmazon.com, Inc. is a multinational electronic commerce company headquartered in Seattle, Washington, United States. It is the world's largest online retailer. Amazon has separate websites for the following countries: United States, Canada, United Kingdom, Germany, France, Italy, Spain, Japan, and...
's “Frustration Free Packaging” project. - Transcend allies with Bharti EnterprisesBharti EnterprisesBharti Enterprises is an Indian business conglomerate headquartered in New Delhi, India, operating primarily across India and in some other countries like Sri Lanka, Bangladesh, Jersey, Guernsey and Seychelles with expanding operations across Africa in Burkina Faso, Chad, Congo Brazzaville,...
for expansion of Transcend's Indian consumer base. - Transcend Unveils New 8” Digital Photo Frame with Touch-Sensitive Function
- Transcend introduces products preloaded with Jay ChouJay ChouJay Chou is a Taiwanese musician, singer-songwriter, music and film producer, actor and director who has won the World Music Award four times. In 1998 he was discovered in a talent contest where he displayed his piano and song-writing skills. Over the next two years, he was hired to compose for...
’s “Capricorn” album
- 2009
- Transcend launches new limited edition Spirit of India USB Flash Drives exclusively for the IndiaIndiaIndia , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
n market. - Transcend donates 500 2GB Flash drives to underprivileged children in IndiaIndiaIndia , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
through their partner Bharti Foundation as part of their Satya Bharti School Program.
- Transcend launches new limited edition Spirit of India USB Flash Drives exclusively for the India
Selected products
- JetFlashJetFlashJetFlash are a series of flash based USB drives designed and manufactured by Transcend, a multi-national Taiwanese high technology company.-Features:...
- USB flash drives. - JetRAM - RAM modules.
- StoreJet - External HDD storage.
- aXeRAM - High performance RAM for overclockingOverclockingOverclocking is the process of operating a computer component at a higher clock rate than it was designed for or was specified by the manufacturer, but some manufacturers purposely underclock their components to improve battery life. Many people just overclock or 'rightclock' their hardware to...
. - T.sonic - Portable media player.
- PF Frames - Digital photo frame.
- Flash cards.
- Solid-state drives.