The Apprentice Australia was an Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

n reality television

Reality television

Reality television is a genre of television programming that presents purportedly unscripted dramatic or humorous situations, documents actual events, and usually features ordinary people instead of professional actors, sometimes in a contest or other situation where a prize is awarded...

 series which aired on the Nine Network

Nine Network

The Nine Network , is an Australian television network with headquarters based in Willoughby, a suburb located on the North Shore of Sydney. For 50 years since television's inception in Australia, between 1956 and 2006, it was the most watched television network in Australia...

. It was based on NBC

NBC

The National Broadcasting Company is an American commercial broadcasting television network and former radio network headquartered in the GE Building in New York City's Rockefeller Center with additional major offices near Los Angeles and in Chicago...

: The Apprentice. It first aired on 28 September 2009 at and Last aired on 23 November 2009, and features Mark Bouris

Mark Bouris

Mark Bouris is an Australian businessman who is best known as the founder and chairman of 'Wizard Home Loans', Australia's second largest non-bank mortgage lender behind Aussie Home Loans...

, the founder and chairman of Wizard Home Loans, as the chief executive officer

Chief executive officer

A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...

 (CEO). It is narrated by Andrew Daddo

Andrew Daddo

Andrew Daddo is an Australian actor, author and television personality.Andrew has been a long time presenter on the Seven Network in Australia and has been involved in hosting many Seven specials...

, and the series' winner received a one-year employment contract worth $200,000 at a job managing Bouris' newest business venture, Yellow Brick Road.

Candidates

The following is the list of candidates for this season.

Candidate	Background		Age	Hometown	Result
	Auctioneer	Pinnacle	23	Melbourne, Victoria	Hired by Bouris
Heather Williams	Advertising Sales Consultant	Eventus	31		Fired 2nd in Finale
Gavin McInnes	Lawyer	Pinnacle	33	Brisbane, Queensland	Fired 1st in Finale
Mary-Anne Lowe	Business Owner	Eventus	30	Melbourne, Victoria	Fired in week 9
Sabrina Houssami Sabrina Houssami Sabrina Houssami is a former Miss World Australia, as well as Miss World Asia Pacific and second 2nd runner up to Miss World 2006. She gained the national title although she did not officially win the national competition...	University Student	Eventus	23		Fired in week 8
Samuel "Sam" Hooper	Law Student	Pinnacle	19	Adelaide, South Australia	Fired in week 7
Carmen Parnos		Eventus	44	Melbourne, Victoria	Fired in week 6
John van Yzerloo	Unemployed	Pinnacle	44	Romsey, Victoria Romsey, Victoria Romsey is a town in the Local Government Area of the Shire of Macedon Ranges in the state of Victoria, Australia. The town is located north of Melbourne. At the 2006 census, Romsey had a population of 4490.-History:...	Fired in week 5
Blake Chandler	Customer Service Manager	Pinnacle	28		Fired in week 4
Amy Cato	Business Owner	Eventus	25	Adelaide, South Australia	Fired in week 3
Lynton Pipkorn	Marketing Consultant	Pinnacle	30	Melbourne, Victoria	Fired in week 2
Jane Barclay	Unemployed	Eventus	54		Fired in week 1

Weekly results

Candidate	Original team	Task 3 team	Task 4 team	Task 6 team	Task 7 team	Final task team	Application result	Record as project manager
Andrew "Morello" Morello	Pinnacle	Pinnacle	Pinnacle	Pinnacle	Pinnacle	Pinnacle	Hired by Mr. Bouris	2-0 (win in weeks 1 & 8)
Heather Williams	Eventus	Eventus	Eventus	Pinnacle	Eventus	Eventus	Fired 2nd in Finale	1-1 (win in week 6, loss in week 4)
Gavin McInnes	Pinnacle	Eventus	Eventus	Eventus	Pinnacle		Fired 1st in Finale	2-1 (win in weeks 3 & 9, loss in week 7)
Mary-Anne Lowe	Eventus	Eventus	Pinnacle	Eventus	Eventus		Fired in week 9	1-2 (win in week 4, loss in weeks 8 & 9)
Sabrina Houssami	Eventus	Eventus	Pinnacle	Pinnacle	Eventus		Fired in week 8	2-0 (win in weeks 2 & 7)
Samuel "Sam" Hooper	Pinnacle	Pinnacle	Eventus	Pinnacle	Pinnacle		Fired in week 7	1-0 (win in week 5)
Carmen Parnos	Eventus	Eventus	Eventus	Eventus			Fired in week 6	0-2 (loss in weeks 1 & 6)
John van Yzerloo	Pinnacle	Pinnacle	Pinnacle				Fired in week 5	0-1 (loss in week 5)
Blake Chandler	Pinnacle	Pinnacle	Eventus				Fired in week 4
Amy Cato	Eventus	Pinnacle					Fired in week 3	0-1 (loss in week 3)
Lynton Pipkorn	Pinnacle						Fired in week 2	0-1 (loss in week 2)
Jane Barclay	Eventus						Fired in week 1

Elimination table

Elimination table
Candidate	1	2	3	4	5	6	7	8	9	10
Morello	WIN	IN	BR	IN	IN	IN	BR	WIN	BR	IN	HIRED
Heather	IN	IN	IN	LOSE	IN	WIN	IN	BR	IN	IN	FIRED
Gavin	IN	IN	WIN	BR	IN	BR	LOSE	IN	WIN	FIRED
Mary-Anne	IN	IN	IN	WIN	BR	IN	IN	LOSE	FIRED
Sabrina	BR	WIN	IN	IN	BR	IN	WIN	FIRED
Sam	IN	BR	BR	IN	WIN	IN	FIRED
Carmen	LOSE	IN	IN	IN	IN	FIRED
John	IN	BR	IN	IN	FIRED
Blake	IN	IN	IN	FIRED
Amy	IN	IN	FIRED
Lynton	IN	FIRED
Jane	FIRED

The contestant was hired and became Mark Bouris' apprentice.

The contestant won as project manager on his/her team.

The contestant lost as project manager on his/her team.

The contestant was brought to the final boardroom.

The contestant was fired.

The contestant lost as project manager and was fired.

Week 1

• Project managers: Carmen ('Eventus') and Andrew ('Pinnacle')
• Task: Operate a premier gardening service and secure commercial and residential contracts.
• Result: Pinnacle made a $1700 profit against Eventus's $1100. While Pinnacle had problems with their time management and was forced to cancel their residential bookings, Eventus undersold several of their contracts and were warned that an attempt to reneg on the tasks they had agreed to do at one booking was unprofessional.
• Winner: Pinnacle
• Reward: Spa day at The Observatory Hotel
• Brought into the boardroom: Carmen, Sabrina, Jane
• Fired: Jane, for failing to defend herself against criticism brought by her teammates in the Boardroom, and for not speaking up against what she saw as errors in Carmen's leadership.

Week 2

• Project managers: Sabrina ('Eventus') and Lynton ('Pinnacle')
• Task: Create a brand for a children's cereal (including tagline, logo, product box, costumed mascot and advertising jingle) and present a successful pitch to marketing executives at Ogilvy Advertising
  Ogilvy & Mather
  Ogilvy & Mather is an international advertising, marketing and public relations agency based in Manhattan and owned by the WPP Group. The company operates 497 offices in 125 countries with approximately 16,000 employees.-History:...
  
  .
• Result: While both teams created successful brands, Eventus won due to presenting a pitch with greater energy and team involvement, while Pinnacle's pitch was seen as flat and unengaging.
• Winner: Eventus
• Reward: Cocktails and dinner at the Ivy Hotel with a corporate public speaker.
• Brought into the boardroom: Lynton, John, Sam
• Fired: Lynton, for being too controlling and delivering a poor quality presentation, in which he forgot the name of a key panellist. Bouris considered Lynton was 'Machiavellian
  Machiavellianism
  Machiavellianism is, according to the Oxford English Dictionary, "the employment of cunning and duplicity in statecraft or in general conduct", deriving from the Italian Renaissance diplomat and writer Niccolò Machiavelli, who wrote Il Principe and other works...
  
  ' and 'manipulative' in his boardroom selections.

Week 3

• Team changes: Amy moved to Pinnacle. Gavin moved to Eventus
• Project managers: Gavin ('Eventus') and Amy ('Pinnacle')
• Task: Create an original flavour of pie and sell at a market stall and from a portable van, with an aim to accrue the highest profit margin.
• Result: Eventus won, finishing with a $570 profit against Pinnacle's $170. Eventus gained an advantage by producing their pies (vegetable curry) for less than Pinnacle (roast lamb and potato), sticking to fixed pricing strategies, and by arranging upsells  with free t-shirts. Eventus were cautioned for falsely marketing their pies as 'home-made'.
• Winner: Eventus
• Reward: Three-course dinner cooked by a French chef.
• Brought into the boardroom: Amy, Sam, Morello
• Fired: Amy, for not managing her team effectively and for failing to create a structure for their sales strategies.

Week 4

• Team changes: Sabrina and Mary-Anne moved to Pinnacle. Blake and Sam moved to Eventus
• Project managers: Heather ('Eventus') and Mary-Anne ('Pinnacle')
• Task: Create and market a special function at a pub in the rural town of Mudgee, New South Wales
  New South Wales
  New South Wales is a state of :Australia, located in the east of the country. It is bordered by Queensland, Victoria and South Australia to the north, south and west respectively. To the east, the state is bordered by the Tasman Sea, which forms part of the Pacific Ocean. New South Wales...
  
  . The teams had to sell tickets to their respective function, with the aim of making the most profit from the night
• Result: Pinnacle won by over $1000, finishing with a profit of $3930.05 compared to Eventus's $2814.40. Pinnacle gained an advantage by selling naming and sponsorship rights to the event, raking in additional revenue. Eventus failed to take advantage of the opportunity. Pinnacle was considered for disqualification as their advertising referred to Sabrina as Miss World Australia, a title she won three years earlier. The team was spared due to their acknowledgment of the mistake.
• Winner: Pinnacle
• Reward: A game of golf with Harvey Norman
  Harvey Norman
  Harvey Norman is a large Australian-based retailer of electrical, computer, furniture, entertainment and bedding goods. It is effectively a franchise and the main brand owned by Harvey Norman Holdings Limited...
  
   owner Gerry Harvey
  Gerry Harvey
  Gerry Harvey is an Australian entrepreneur best-known for being the executive chairman of Harvey Norman Holdings Ltd., a large company which runs Australian retail chain Harvey Norman...
  
  
• Brought into the boardroom: Heather, Gavin and Blake
• Fired: Blake, for not stepping up and taking a more active role.

Week 5

• Project managers: Sam ('Eventus') and John ('Pinnacle')
• Task: Teams had to run a hotel and provide service to their guests for a day. The teams were judged based on their guests feedback.
• Result: Eventus won by 3 points, combining to a total of 176 out of a possible 250. Pinnacle scored 173 out of 250. The guests filled out survey forms rating specific tasks out of 10. This would then total to 250, which would determine the outcome of the task.
• Winner: Eventus
• Reward: Wine tasting at the Winevault by a sommelier.
• Brought into the boardroom: John, Mary-Anne and Sabrina
• Fired: John for being too passive as team leader, and not ensuring tasks were being correctly carried out. John also was seen smoking outside the hotel in uniform.

Week 6

• Team changes: Heather moved to Pinnacle and Mary-Anne moved to Eventus.
• Project managers: Heather ('Pinnacle') and Carmen ('Eventus')
• Task: Develop a 30 second television commercial for Microsoft
  Microsoft
  Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
  
   to help sell Windows 7.
• Result: Microsoft executives determined the best commercial, as a result, Pinnacle won. Although Pinnacle did not show the product in the ad, it was clear and very much Australian with the strap line "Tell your mates".
• Winner: Pinnacle
• Reward: Pinnacle got to go to Shangri-La Hotel
  Shangri-La Hotels and Resorts
  Hong Kong-based Shangri-La Hotels and Resorts runs the Shangri-La, Kerry and Traders brands of hotels.-Companies:*Shangri-La Asia Limited is incorporated in Bermuda with limited liability...
  
   to meet with the senior executives from Microsoft.
• Brought into the boardroom: Carmen and Gavin (by Mark Bouris)
• Fired: Carmen for not focusing on the job. In addition, while Carmen was working on the brief, the rest of the members worked extremely well together creating the commercial in the studios. Also, during the project, when Carmen tried to clear the air with Gavin, but failed and Carmen wanted to sack him from the project.

Week 7

• Team changes: Men (Gavin, Morello, and Sam) VS Women (Heather, Mary-Anne, and Sabrina).
• Project managers: Gavin ('Pinnacle') and Sabrina ('Eventus')
• Task: Choose 2 artists and sell their paintings at a gallery. Teams had 3 hours to sell their artists' paintings and make the most money.
• Result: Eventus won with sales totalling $30,130 while Pinnacle only sold a total of $5,300. This was partly due to Eventus taking advantage of their artist's existing client list and also due to Pinnacle's over-analysis and commodification of the art they were selling.
• Winner: Eventus
• Reward: Fitted with new clothes by Herringbone tailors
• Brought into the boardroom: Gavin, Morello, and Sam
• Fired: Sam for being too inexperienced and being under the radar. After he was fired, Bouris told Sam to come to his office to talk with him after the series was over.
• Notes: This is the biggest loss in the history of the Australian edition of The Apprentice so far. Bouris said that Eventus "blitzed" Pinnacle. The difference between the two teams' profits was $24,830.

Week 8

• Project managers: Morello ('Pinnacle') and Mary-Anne ('Eventus')
• Task: To select and market an unsigned music artist
  Unsigned artist
  The term "unsigned artist" or "independent artist" is used in the music industry as a marketing technique.-History and current scene:Many unsigned artists used to sell their music and music-related merchandise without the financial support of a record label, while often seeking a recording contract...
  
  .
• Result: While recording executives had doubts about the image that Pinnacle had come up with for their chosen band, they decided that on the whole Pinnacle had marketed their band better and had an edge in their pitch.
• Winner: Pinnacle
• Reward: Exclusive live performance by Cassie Davis
  Cassie Davis
  Cassie Davis is an Australian singer, songwriter and producer from Perth, Western Australia. In addition to vocals, Cassie can also play the guitar, piano, keyboard and sampler, all of which she plays at some point on her debut album, Differently....
  
  
• Brought into the boardroom: Heather, Mary-Anne and Sabrina
• Fired: Sabrina, for failing to take a role to manage conflict between Mary-Anne and Heather

Week 9

• Team changes: Morello moved to Eventus. Heather moved to Pinnacle
• Project managers: Gavin ('Pinnacle') and Mary-Anne ('Eventus')
• Task: Sell 3 products each, live on TVSN
  TVSN
  Television Shopping Network is an Australian home shopping channel. It is owned by Innovations Direct Pty Ltd, a home shopping company based in Sydney, which also owns sister channel Expo.-History:...
  
  .
• Result: Pinnacle won by $93
• Winner: Pinnacle
• Brought into the boardroom: Morello and Mary-Anne
• Fired: Mary-Anne for poor product choices and not supporting Morello when his live TV demonstration failed.

Week 10 (Final)

• Prologue: All contestants were asked the same question "Why should Mark Bouris
  Mark Bouris
  Mark Bouris is an Australian businessman who is best known as the founder and chairman of 'Wizard Home Loans', Australia's second largest non-bank mortgage lender behind Aussie Home Loans...
  
   hire you?" All three candidates were praised for their outstanding performances throughout the season. However, Gavin was criticized for not being able to get along with most of the candidates, as well as not being able to utilize his teammates to their best extent when he was project manager.
  • Fired: Gavin, for not being able to bring out the best of his teammates.
• Teams:
  • Pinnacle: Morello with Carmen, Lynton, and Sam
  • Eventus: Heather with Gavin, Mary-Anne, and Sabrina
• Project Managers: Morello ('Pinnacle') and Heather ('Eventus')
• Task: Create a fragrance for men - create a name, bottle, print advertisement and a 30 second advertisement.
• Result:
  • Runner-Up: Heather, although her overall performance was great, she wasn't as impressive as Morello.
  • Hired: Morello

Ratings and reception

The premiere episode had 692,000 viewers nationally, rating third in its timeslot. The second episode sank to fourth for the timeslot with 657,000 viewers nationally tuning in. The third episode rated a better with 823,000 viewers and winning the 9.30pm timeslot. Viewer numbers remained steady for the fourth episode, with the same numbers as the previous week, 823,000. The fifth episode managed 742,000 viewers, which was followed up by a increasing figures of 832,000 and 874,000 viewers for the sixth and seventh episodes respectively.

Episode	Original airdate	Five-city metropolitan figures					Total	Rank		References
		Sydney Sydney Sydney is the most populous city in Australia and the state capital of New South Wales. Sydney is located on Australia's south-east coast of the Tasman Sea. As of June 2010, the greater metropolitan area had an approximate population of 4.6 million people...	Melbourne Melbourne Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...	Brisbane Brisbane Brisbane is the capital and most populous city in the Australian state of Queensland and the third most populous city in Australia. Brisbane's metropolitan area has a population of over 2 million, and the South East Queensland urban conurbation, centred around Brisbane, encompasses a population of...	Adelaide Adelaide Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...	Perth Perth, Western Australia Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....		Night	Week
01	28 September 2009	223,000	263,000	87,000	60,000	53,000	686,000	25	76
	30 September 2009An "encore" of the first episode aired on 30 September 2009 following the first Hey Hey It's Saturday reunion special.	272,000	372,000	146,000	87,000	76,000	953,000	10	—	Figures and rankings for this episode are unadjusted from preliminary figures and therefore may be inaccurate.
02	5 October 2009						627,000
	7 October 2009An "encore" of the second episode aired on 7 October 2009 following the second Hey Hey It's Saturday reunion special, which overran The Apprentice Australia's entire timeslot. Due to the overrun of this special, and the fact that figures and rankings for this episode are unadjusted from preliminary figures, the figures and rankings therefore may be inaccurate.						1,677,000
03	12 October 2009	269,000	256,000	132,000	89,000	73,000	819,000	19	68
04	19 October 2009	266,000	274,000	123,000	80,000	79,000	634,000	16	65
05	26 October 2009	241,000	233,000	105,000	87,000	76,000	742,000	22	84
06	2 November 2009	258,000	281,000	116,000	106,000	71,000	832,000	16	66
07	9 November 2009	261,000	302,000	127,000	84,000	100,000	874,000	17
08	16 November 2009	235,000	258,000	117,000	78,000	96,000	783,000	17	66
09		215,000	267,000	69,000	82,000	75,000	708,000	21	75
10	23 November 2009	245,000	283,000	111,000	95,000	99,000	834,000	17
Figures are adjusted from preliminary figures using data from the weekly rankings reports where possible.

Notes