The Apprentice (UK Series Three)
Encyclopedia
Series Three of The Apprentice (UK) was a television series which aired in the UK on BBC One
. The series began on 28 March 2007 and finished on 13 June 2007, with Simon Ambrose
as the winner. Ambrose's prize was to work on a project to develop a hotel and golfing complex near Stansted Airport, whilst training as a chartered surveyor. Kristina Grimes, the runner-up, has received many job offers from separate companies and is now working as an investment sales director.
Sir Alan Sugar
reprised his role as the boss with Nick Hewer
and Margaret Mountford
as his advisors. Moving from BBC Two
, this series attracted 10,000 applicants and promised "tougher tasks and better people" than before, however Sir Alan believed that the show was morphing into "Big Brother
". Sugar also criticised the US version
for making the error of "trying to change things just for the sake of it", causing it to backfire.
Two 90-minute specials were aired during the series run. The first programme was titled The Apprentice: Beyond the Boardroom and featured information about the personal lives of each of the semi-finalists. The second, The Apprentice: Why I Fired Them, featured Sugar revealing why he chose to remove each candidate from the programme.
The candidates were:
* as of the date of the programme.
Two candidates, Katie Hopkins
and Paul Callaghan, started a romance while competing on the programme. This received much coverage from the tabloid
press. This was one of the reasons that Callaghan was fired from the competition, as other candidates complained about the situation, saying that the relationship affected the performance of the team during the tasks.
Candidate Gerri Blackwood claimed that the allocation of showers in the house where the candidates stay appeared to have been manipulated in such a way as to force the female contestants to shower together. She told the Daily Star "One of the bathrooms was used by the film crew, but two of the others were closed off with 'Out of Order' signs on them. That left two bathrooms to share between 16 people. I am not sure whether it was deliberate or not but you can imagine they wanted us to share showers". In her interview, she also claimed that Nick Hewer and Margaret Mountford fed the candidates misleading information so that they would fail the tasks, and that Sir Alan Sugar's boardroom diatribes were re-filmed to make them look better. Fellow candidate Tre Azam also criticised the editing of the programme, claiming he was worried that his portrayal "might have been dumbed down because I made some of the other characters look too weak".
The mental health
charity
MIND has criticised the programme for enrolling Jadine Johnson, a candidate who was sectioned under the Mental Health Act
in 2003, expressing fears that a vulnerable person was being used for entertainment. In response, a spokesperson from the BBC said "As a part of the selection process, all candidates are seen by an independent qualified psychologist to assess their suitability for participating in the programme".
After Paul Callaghan was fired in the sixth episode, wholesale chain Makro
and manufacturer Wyke Farms criticised the programme due to the negative comments made about its cheese
. In the episode, Sir Alan Sugar verbally blasted Paul for taking the inexpensive products to France to sell. Makro and Wyke Farms claimed that the cheese is very popular in France. Richard Clothier, the Managing Director of Wyke Farms, said "Alan Sugar, you know a lot about electronics, but not that much about cheese, and for that reason, you're fired!".
Several organisations, including the Trades Union Congress
, the Liberal Democrats
, The Equal Opportunities Commission and the Recruitment and Employment Confederation, accused Alan Sugar
of sexism and breaching the 1976 Sex Discrimination act after only questioning contestants Katie Hopkins
and Kristina Grimes about their child-care arrangements, despite the fact that other male contestants were also parents. Sugar's questioning, during the eleventh episode, eventually made Hopkins resign from the programme and decline Sugar's initial offer of a chance to compete in the final episode. Although, Sugar defended his actions and told Fiona Phillips
of GMTV
that he was aware of all rules regarding sexual discrimination within the workplace. The incident was well documented within the media.
Contestant Natalie Wood complained about a situation with Adrian Chiles
, host of The Apprentice spin-off programme, The Apprentice: You're Fired!
. Chiles, who has a distinctive Birmingham
accent, asked Wood on the spin-off programme whether her Essex
accent had been a hindrance. "But how can you pick up on my accent when Sir Alan is sitting across the table," commented Wood. "How can he say that? Essex is fantastic and I'm proud to come from Essex. A lot of people from Essex are very successful. I find it hard to swallow."
on 2 June 2007. The programme featured interviews with the final five candidates from this series. Nick Hewer
and Margaret Mountford
also gave their opinions on the final five, along with some of the previously fired candidates. The programme spoke about the candidates' private lives, revealing that Kristina Grimes was sent to a convent
at age 17 due to her pregnancy, Tre Azam once fell asleep whilst driving and nearly died, Simon Ambrose
was bullied as a child and has an IQ of 174, Katie Hopkins
ran the New York Marathon despite knowing that she was pregnant and that Lohit Kalburgi is a homosexual. Friends of the candidates and members of their families, including parents, children and partners, aired their views.
on 10 June 2007, three days before the revelation of the winner of this series of The Apprentice. In the programme Sir Alan Sugar looked back over the series so far, discussed the merits and demerits of the candidates, and explained in more detail why he fired each candidate when he did. The episode featured the former participants' views of their time on the programme and what they had learnt from the experience. Sugar's assistants Nick Hewer and Margaret Mountford also spoke about the former contestants. At the end of the programme, Sugar reviewed the performances of the two finalists, Kristina Grimes and Simon Ambrose
, and said that deciding who to hire would be difficult. Despite voluntarily leaving rather than being "fired", Katie Hopkins
also featured on the programme and her time on The Apprentice was discussed.
as a result of her appearance on the programme. Hopkins is taking the organisation to an employment tribunal. Candidate Adam Hosker left his job at a car dealership in order to work as a sales director, but was later questioned by police over allegations that he assaulted a man in a nightclub. Other contestants have started their own businesses, such as Natalie Wood, and Naomi Lay has expressed interest in becoming a television presenter. Both Hopkins and Grimes have been offered to participate on I'm a Celebrity, Get Me Out of Here!
. Hopkins accepted the offer and became a late arrival on the 7th series, but was voted off second. Tre Azam has appeared on Big Brother's Big Mouth.
.
BBC One
BBC One is the flagship television channel of the British Broadcasting Corporation in the United Kingdom. It was launched on 2 November 1936 as the BBC Television Service, and was the world's first regular television service with a high level of image resolution...
. The series began on 28 March 2007 and finished on 13 June 2007, with Simon Ambrose
Simon Ambrose
Simon Ambrose was the 2007 winner of the third series of the British version of reality TV show The Apprentice, in which contestants compete for a £100,000-a-year job working for British business magnate Sir Alan Sugar...
as the winner. Ambrose's prize was to work on a project to develop a hotel and golfing complex near Stansted Airport, whilst training as a chartered surveyor. Kristina Grimes, the runner-up, has received many job offers from separate companies and is now working as an investment sales director.
Sir Alan Sugar
Alan Sugar
Alan Michael Sugar, Baron Sugar is a British entrepreneur, media personality and political advisor. From humble origins in the East End of London, Sugar now has an estimated fortune of £770m , and was ranked 89th in the Sunday Times Rich List 2011...
reprised his role as the boss with Nick Hewer
Nick Hewer
Nicholas Radbourn "Nick" Hewer is a British former public relations consultant turned television personality, who lives in Northamptonshire, England. He is probably best known for his role as Alan Sugar's advisor on the UK version of the popular BBC television show The Apprentice...
and Margaret Mountford
Margaret Mountford
Margaret Mountford is a British lawyer, businesswoman and television personality known for her role in The Apprentice.-Biography:Mountford is originally from Holywood in Northern Ireland...
as his advisors. Moving from BBC Two
BBC Two
BBC Two is the second television channel operated by the British Broadcasting Corporation in the United Kingdom. It covers a wide range of subject matter, but tending towards more 'highbrow' programmes than the more mainstream and popular BBC One. Like the BBC's other domestic TV and radio...
, this series attracted 10,000 applicants and promised "tougher tasks and better people" than before, however Sir Alan believed that the show was morphing into "Big Brother
Big Brother (UK)
Big Brother UK is the British version of the Dutch Big Brother television format, which takes its name from the character in George Orwell's 1948 novel Nineteen Eighty-Four...
". Sugar also criticised the US version
The Apprentice (U.S. TV series)
The Apprentice is an American reality television show hosted by real estate magnate, businessman and television personality Donald Trump, created by Mark Burnett and broadcast on NBC...
for making the error of "trying to change things just for the sake of it", causing it to backfire.
Two 90-minute specials were aired during the series run. The first programme was titled The Apprentice: Beyond the Boardroom and featured information about the personal lives of each of the semi-finalists. The second, The Apprentice: Why I Fired Them, featured Sugar revealing why he chose to remove each candidate from the programme.
Candidates
For this series, there were sixteen candidates instead of fourteen, as seen in the previous two series. The candidates were initially separated into two teams by gender. The women chose the name Stealth for their team, while the men named their team Eclipse.The candidates were:
| Name | Age * | Occupation |
|---|---|---|
| Simon Ambrose | 27 | Internet Entrepreneur Internet entrepreneur An Internet entrepreneur is an entrepreneur that applies innovation to create new businesses on the Internet.Internet entrepreneurs are part of the more general category of digital entrepreneurs... |
| Ghazal Asif | 23 | Business Development Manager |
| Tre Azam | 27 | Marketing Marketing Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments... and Design Design Design as a noun informally refers to a plan or convention for the construction of an object or a system while “to design” refers to making this plan... Consultant Consultant A consultant is a professional who provides professional or expert advice in a particular area such as management, accountancy, the environment, entertainment, technology, law , human resources, marketing, emergency management, food production, medicine, finance, life management, economics, public... |
| Gerri Blackwood | 33 | Transport Development Manager |
| Paul Callaghan | 27 | Ex-British Army British Army The British Army is the land warfare branch of Her Majesty's Armed Forces in the United Kingdom. It came into being with the unification of the Kingdom of England and Scotland into the Kingdom of Great Britain in 1707. The new British Army incorporated Regiments that had already existed in England... Lieutenant Lieutenant A lieutenant is a junior commissioned officer in many nations' armed forces. Typically, the rank of lieutenant in naval usage, while still a junior officer rank, is senior to the army rank... |
| Iftikhar "Ifti" Chaudhri | 36 | Company Director |
| Kristina Grimes | 36 | Pharmaceutical Sales Manager |
| Katie Hopkins | 31 | Global Brand Consultant |
| Adam Hosker | 27 | Car Sales Manager |
| Andy Jackson | 36 | Car Sales Manager |
| Jadine Johnson | 27 | Financial adviser Financial adviser A financial adviser, is a professional who renders financial services to individuals, businesses and governments. This can involve investment advice, which may include pension planning, and/or advice on life insurance and other insurances such as income protection insurance, critical illness... |
| Sophie Kain | 32 | Quantum Physicist |
| Lohit Kalburgi | 25 | Telecoms Manager |
| Rory Laing | 27 | Bankrupt Entrepreneur Entrepreneur An entrepreneur is an owner or manager of a business enterprise who makes money through risk and initiative.The term was originally a loanword from French and was first defined by the Irish-French economist Richard Cantillon. Entrepreneur in English is a term applied to a person who is willing to... |
| Naomi Lay | 26 | Advertising Sales Manager |
| Natalie Wood | 29 | Housewife Housewife Housewife is a term used to describe a married woman with household responsibilities who is not employed outside the home. Merriam Webster describes a housewife as a married woman who is in charge of her household... |
Week 1: Coffee To Go
- Project managers: Jadine (Eclipse) and Andy (Stealth).
- Team Reshuffle: Jadine to Eclipse. Andy to Stealth (After being assigned as project managers)
- Task: Sell coffee in Islington. The team that makes the most profit wins.
- Result: Both teams decided to split up into two, with one half maintaining a fixed coffee stand and the other half staffing a mobile coffee van. Eclipse made a good start despite some initial purchasing blunders whilst Stealth struggled to sell by placing their van in an area already served by many low price coffee outlets. Whilst both teams sold well, Stealth failed to make a large profit as a result of buying too much stock, milk in particular. As a result, Eclipse made the larger overall profit.
- Winner: Eclipse.
- Reward: A trip to the Royal Ballet at Covent Garden.
- Brought into the boardroom: Andy, Gerri and Sophie.
- Who gets fired: Andy, for failing as a leader, putting beef in the coffee, and not keeping control of the group.
- Notes: On the day of the task Sir Alan had the project managers change teams. Sir Alan also told the boys to change the team name after their original name was found to be the name of a company that Tre had previously worked for, so they became Eclipse. After his firing, Andy pleaded with Sir Alan to change his decision, without success.
Week 2: Doggy Designs
- Project managers: Rory (Eclipse) and Katie (Stealth).
- Task: Design an innovative product for dogs and pitch it to three stores: Pets at Home, HarrodsHarrodsHarrods is an upmarket department store located in Brompton Road in Brompton, in the Royal Borough of Kensington and Chelsea, London. The Harrods brand also applies to other enterprises undertaken by the Harrods group of companies including Harrods Bank, Harrods Estates, Harrods Aviation and Air...
and Pets and the City. The team that makes the most profit wins. - Result: Stealth decided to focus their efforts on pitching their dog wardrobe to the largest store, Pets at Home. In Eclipse, Rory went against his team members' advice and chose to design a dog-owner utility belt. Ultimately, Eclipse took the lead getting orders adding up to £565 from Pets and the City and Harrods, whilst Stealth didn't get any orders. However, the tide turned with Pets at Home as Stealth got £5000 worth of orders, while Eclipse got none.
- Winner: Stealth.
- Reward: A luxury meal at The Dorchester HotelDorchester HotelThe Dorchester is a luxury hotel in London, opened on 18 April 1931. It is situated on Park Lane in Mayfair, overlooking Hyde Park.The Dorchester was created by the famous builder Sir Robert McAlpine and the managing director of Gordon Hotels Ltd, Sir Frances Towle, who shared a vision of creating...
in Mayfair. - Brought into the boardroom: Rory, Tre and Ifti.
- Who gets fired (first time): Ifti, with regret, for failing to make any contribution to the task and admitting he was unable to focus himself properly, both of which he put down to hating his family. In a shock move however, Sir Alan told Rory and Tre that the boardroom would continue, and a second firing would take place.
- Who gets fired (second time): Rory, for designing a poor product, ignoring the advice of the research team, bringing a dog to the boardroom, and attempting to evade responsibility for the task's failure, instead blaming Tre for questioning his decisions.
- Notes: Stealth's revenue outgrossed Eclipse's by a factor of 8.8:1, making this the biggest victory in the history of the UK version of The Apprentice at that time. This was the first time that a double firing took place before the interviews, following an alteration to the show's format that enabled multiple firings, which were previously not an option for Sir Alan.
Week 3: Start-up Service
- Project managers: Tre (Eclipse) and Naomi (Stealth).
- Team Reshuffle: Jadine moves to Stealth. Katie moves to eclipse.
- Task: Starting with £200, generate the maximum possible profit through whatever means. The team that makes the most profit wins.
- Result: Eclipse started a gardening business in the day and a pub-singing service in the evening whilst Stealth set up a face painting service for children in the day and a kiss-o-gram service in the evening, with a kiss and a hug for £1. Both teams got off to a slow start, though Stealth lost a lot of custom by not managing their location properly Back in the boardroom, Stealth were effectively accused of prostitutionProstitutionProstitution is the act or practice of providing sexual services to another person in return for payment. The person who receives payment for sexual services is called a prostitute and the person who receives such services is known by a multitude of terms, including a "john". Prostitution is one of...
by Sir Alan after selling sex on the streets of LondonLondonLondon is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, which he described as being like "another old profession I've heard about". Eclipse made £189 profit whilst Stealth made £65. - Winner: Eclipse.
- Reward: A night out in a Cuban bar and restaurant in London.
- Brought into the boardroom: Naomi, Jadine and Gerri.
- Who gets fired: Gerri, for failing to find suitable locations on two out of three tasks, for not contributing anything of value to any of the tasks, and for admitting that she was "biding her time" before putting in a full effort.
Week 4: Sugar Rush
- Project managers: Adam (Eclipse) and Ghazal (Stealth).
- Team Reshuffle: Natalie and Sophie move to eclipse. Tre and Paul move to Stealth.
- Task: Manufacture sweets and sell them at London ZooLondon ZooLondon Zoo is the world's oldest scientific zoo. It was opened in London on 27 April 1828, and was originally intended to be used as a collection for scientific study. It was eventually opened to the public in 1847...
. The team that makes the most profit wins. - Result: Both teams went for similar ideas in terms of their product; Stealth opted for chocolate lollies (with an animal design) and bags of fudge, while Eclipse went for chocolate lollies (with a paw design) and orange flavoured lollies. Stealth struggled to manufacture enough of their product and so ran out of stock by 4pm, an hour before the task finished. In comparison, Eclipse had plenty to sell but struggled to offload their orange lollies which were mistakenly labelled as 'natural'. With limited time left they had to resort to reducing their prices and eventually gave their remaining sweets away for free. Stealth created a profit of £994, beating Eclipse's £983 by just £11.
- Winner: Stealth.
- Reward: A night out BowlingBowlingBowling Bowling Bowling (1375–1425; late Middle English bowle, variant of boule Bowling (1375–1425; late Middle English bowle, variant of boule...
. - Brought into the boardroom: Adam, Sophie and Natalie.
- Who gets fired: Sophie, for her unenthusiastic selling and naivety about the business world.
Week 5: Fish, Lips and Horses
- Project managers: Natalie (Eclipse) and Kristina (Stealth).
- Task: Choose photographs from two different artists and then sell them in a fashionable east London gallery, making as much money as possible.
- Result: Stealth showcased artists with the themes of horses and fish, whilst Eclipse chose artists whose work related to lips and MoroccoMoroccoMorocco , officially the Kingdom of Morocco , is a country located in North Africa. It has a population of more than 32 million and an area of 710,850 km², and also primarily administers the disputed region of the Western Sahara...
and ColombiaColombiaColombia, officially the Republic of Colombia , is a unitary constitutional republic comprising thirty-two departments. The country is located in northwestern South America, bordered to the east by Venezuela and Brazil; to the south by Ecuador and Peru; to the north by the Caribbean Sea; to the...
. In Stealth, Tre was uncomfortable around the pictures, some of which depicted nipples, and claimed they "belong in a fetishSexual fetishismSexual fetishism, or erotic fetishism, is the sexual arousal a person receives from a physical object, or from a specific situation. The object or situation of interest is called the fetish, the person a fetishist who has a fetish for that object/situation. Sexual fetishism may be regarded, e.g...
gallery”. The teams took very different approaches to selling, with Eclipse going for a softer approach and Stealth opting for the hard-sell. At the end of the task, Eclipse had made £1,599.78 from the sale of four photographs, but Stealth sold 14 pieces to make a profit of £4,702. - Winner: Stealth.
- Reward: A pampering session at a ChampneysChampneysChampneys is the brand name of a destination spa group in the United Kingdom. Champneys Health Resorts Group own four spa resorts and has become one of the largest destination spa operators in the world...
, a spaSpaThe term spa is associated with water treatment which is also known as balneotherapy. Spa towns or spa resorts typically offer various health treatments. The belief in the curative powers of mineral waters goes back to prehistoric times. Such practices have been popular worldwide, but are...
. - Brought into the boardroom: Natalie, Adam and Lohit.
- Who gets fired: Natalie with regret, for being "out of her depth," and for not better explaining her decision to bring back Adam and Lohit.
- Notes: This task also featured in the first series of The Apprentice.
Week 6: The Sausage Saga
- Project managers: Lohit (Eclipse) and Paul (Stealth).
- Team Reshuffle: Tre, Naomi and Jadine move to eclipse. Katie and Adam move to stealth.
- Task: Buy and sell British produce at a French farmers' market. The team which makes the most profit wins.
- Result: Eclipse chose to sell smoked fish, tea and marmalade whilst Stealth opted for sausages, chutney, and cheap processed cheese bought at the last minute from MakroMakroMakro is a Dutch chain of Warehouse clubs, also called cash and carries. The first one opened in 1968 in Amsterdam. In the following years more stores opened in the Netherlands and in several other countries within Europe. In the 1970s and 1980s Makro extended its business to the Americas and...
, a cash and carry. After a communication error with the printers, Stealth ended up having to pay £85 for an incorrectly translated banner, far more than the £40 bunting which Eclipse purchased. Stealth planned to make up their advertising costs by trying to cook their sausages with a tin filled with lighter fuel instead of a camping stove; unfortunately it failed disastrously and left them unable to cook any sausages for customers to sample, losing them precious sales. Eclipse had trouble selling tea in a predominantly coffee-drinking nation. Whilst neither team managed to sell all their produce, Stealth made a loss of £225, partly due to excessive spending on marketing, whilst Eclipse made a profit of £410. - Winner: Eclipse.
- Reward: Indoor skydiving in a vertical wind tunnelVertical wind tunnelA vertical wind tunnel is a wind tunnel which moves air up in a vertical column. It is a recreational wind tunnel, frequently advertised as "indoor skydiving" or "bodyflight". It is also a popular training tool for skydivers....
. - Brought into the boardroom: Paul, Kristina and Adam.
- Who gets fired: Paul, for poor decision-making, losing Sir Alan's money, and not bringing Katie back into the boardroom, instead bringing Adam and Kristina. Both had been sidelined in the task for correctly identifying the task was doomed to failure.
Week 7: The 97 Pence Victory
- Project managers: Simon (Eclipse) and Adam (Stealth).
- Task: Purchase a set list of ten items for prices lower than those asked by the vendors. The team which spends the least wins.
- Result: Simon's erratic style of leadership caused tension amongst Eclipse, with deals being rushed without enough time for negotiation. Over in Stealth, Katie and Kristina put aside personal differences and managed to negotiate a number of items successfully. Both teams were initially confused as to what nigella seedsNigella sativaNigella sativa is an annual flowering plant, native to south and southwest Asia. It grows to tall, with finely divided, linear leaves. The flowers are delicate, and usually coloured pale blue and white, with five to ten petals. The fruit is a large and inflated capsule composed of three to seven...
were, with Adam even suggesting they may be a form of AstroTurfAstroTurfAstroTurf is a brand of artificial turf. Although the term is a registered trademark, it is sometimes used as a generic description of any kind of artificial turf. The original AstroTurf product was a short pile synthetic turf while the current products incorporate modern features such as...
. Eclipse wrongly assumed that buying second-rate tiles was classed as a discount, and were fined £50 as a result; however Stealth were also fined £80 for failing to purchase the nigella seeds. The teams' final balances were separated by only 97p, with Eclipse bringing back £459.68 and Stealth £458.71. - Winner: Eclipse.
- Reward: A racing car driving day at the Bedford AutodromeBedford AutodromeBedford Autodrome is based just north of Bedford, England, in the village of Thurleigh. It is owned by former Formula One driver Jonathan Palmer.-The autodrome:...
. - Brought into the boardroom: Adam, Ghazal and Katie.
- Who gets fired: Adam, for poor management and leadership skills, for choosing not to buy all items on the list despite the fact it would earn a larger fine than being late (without which Stealth would have won by £29.03), and for appearing in the boardroom showdown once too often.
- Notes: The items that teams were required to buy were: a car battery, 3 kg of nigella seeds, a square metre of marble tiling, hair-removal wax, a house plant, leather trousers, a bin, a wetsuit, a white rabbit and a unicycleUnicycleA unicycle is a human-powered, single-track vehicle with one wheel. Unicycles resemble bicycles, but are less complex.-History:One theory of the advent of the unicycle stems from the popularity of the penny-farthing during the late 19th century...
. This task had previously featured on the first and second series of The Apprentice.
Week 8: Brand-a-trainer
- Project managers: Jadine (Eclipse) and Ghazal (Stealth).
- Team Reshuffle: Naomi moves to stealth.
- Task: Create a brand logo, poster and video advertisement for a new style of trainersAthletic shoeAthletic shoe is a generic name for the footwear primarily designed for sports or other forms of physical exercise but in recent years has come to be used for casual everyday activities....
. - Result: Eclipse created "Street" trainers with a "reclaim the street" slogan suggested by Tre, and a promise to donate 10% of the sale price to youth charities. Stealth built the campaign for their "Jam" trainers around an urban music theme. Despite Naomi having the most advertising experience out of the Stealth members, Ghazal largely ignored her advice and let Katie direct much of the campaign. Stealth's TV ad, though well made, was heavily criticised for lacking a message and failing to make it clear what was being advertised. A group of advertising executives decided which team won the task.
- Winner: Eclipse.
- Reward: A lesson at "Cocktail school" in The Savoy HotelSavoy HotelThe Savoy Hotel is a hotel located on the Strand, in the City of Westminster in central London. Built by impresario Richard D'Oyly Carte with profits from his Gilbert and Sullivan operas, the hotel opened on 6 August 1889. It was the first in the Savoy group of hotels and restaurants owned by...
in LondonLondonLondon is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
. - Brought into the boardroom: Ghazal, Katie and Naomi.
- Who gets fired: Ghazal, for not leading the task properly and for bringing Katie (who, by Ghazal's own admission, was actually the best performing team member) back into the boardroom in an effort to force Sir Alan to fire Naomi.
- Notes: Ghazal bringing back Katie in order to assist her in getting Naomi fired was the only occasion to date in the UK show where a candidate has brought back another candidate into the boardroom as an "advocate" (a tactic more commonly used in the US version of the show, thought doing so is frowned upon in both versions). Sir Alan stated that Ghazal was being fired not because of her age but for being "all talk and no do." He added that the previous week he thought that she didn't yet have enough experience, but decided on the basis of this task that she was simply a poor overall candidate. This is the fourth consecutive week in a row in which the project manager was fired in the series.
Week 9: Feeling the Strain
- Project managers: Tre (Eclipse) and Katie (Stealth).
- Task: Interview representatives from five nations and choose three items from that nation and sell them to the trade.
- Result: Stealth chose to market Canadian goods, including a "Rug in a Box" set, a portable light therapy device and a set of sport shoe insoles. Eclipse chose a set of SwedishSwedenSweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....
products, a lamp with a built in air purifier, vacuum cleaner heads and a set of microwavable soft toys. At the end of the first day Jadine suffered a minor emotional breakdown, leaving Lohit able to set up only one appointment with a potential buyer. Similarly, Stealth failed to make any appointments due to spending too long being briefed by the Canadian Trade Commissioner, Michelle Gartland, and so both teams were left to make their appointments the following morning. The teams performed similarly, but Stealth's products proved to have a higher market value, resulting in them making £2,226.59, while Eclipse had trouble getting sales appointments and managed only £1,494.42 (which was reduced by 10% to £1,344.29 after the team was delayed in traffic on the way back to the boardroom). - Winner: Stealth.
- Reward: A £500 voucher to spend, with the aid of a personal shopper, at SelfridgesSelfridgesSelfridges, AKA Selfridges & Co, is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The flagship store in London's Oxford Street is the second largest shop in the UK and was opened on 15 March 1909.More recently, three other stores have been...
. - Brought into the boardroom: Tre, Jadine and Lohit.
- Who gets fired: Jadine (with regret), for giving up at an early stage of the task because she was missing her daughter. Sir Alan didn't think Jadine was the "finished product" yet, but told her that she could be a truly great businesswoman one day.
- Notes: This programme featured the Cutty SarkCutty SarkThe Cutty Sark is a clipper ship. Built in 1869, she served as a merchant vessel , and then as a training ship until being put on public display in 1954...
. The ship was badly damaged in a fire just two days before the episode aired. Sir Alan indirectly asked Jadine if she wanted to resign after her stress issues were raised by Lohit, but Jadine refused to do so and even asked to be made project manager for a third time the next week; Sir Alan did not take her up on that offer however, and fired her himself. After Jadine left, Sir Alan informed Lohit that were it not for Jadine's emotional problems, he would have been the one who was fired.
Week 10: Selling on TV
- Project managers: Simon (Eclipse) and Kristina (Stealth).
- Team Reshuffle: Lohit moves to stealth. Naomi moves to eclipse.
- Task: Select and sell a variety of items on the Ideal WorldIdeal WorldIdeal World is a shopping channel in the UK whose sister shopping channels include Create and Craft, Ideal Extra and Ideal & More. It is owned by Ideal Shopping Direct Plc. Their sister health and beauty channel, Vitality, closed early in 2008...
teleshopping channel. - Result: Stealth chose good items but Kristina's vacuum cleaner demonstration went badly wrong, and it succeeded only in spreading the dirt around. Lohit was given the awkward task of trying to help sell ladies' slimming pants along with Katie. Eclipse manager Simon gave very few instructions to team-mates Tre and Naomi and thus they struggled. Simon's choice of a foldable wheelchair was questioned but ended up accounting for more than half of Eclipse's income. Simon also made a spectacle of himself by bouncing on a trampoline and then unwittingly appearing to be masturbating when screwing in its legs. By the end of the task, Eclipse had made £921.79, but Stealth managed to sell £1,339.10 of goods.
- Winner: Stealth.
- Reward: Trip to a Turkish Bath.
- Brought into the boardroom: Simon, Tre and Naomi (i.e. every member of Eclipse).
- Who gets fired: Naomi, for selecting poor products, being disrespectful towards Simon, and for never turning in a truly good performance in any of the tasks. A majority of the You're Fired studio audience disagreed with the decision and felt Simon should have been fired.
- Notes: Despite much boardroom hilarity at the on-screen antics, Sir Alan was not pleased with either team and was reluctant to tell Stealth their reward. Complaints from Ideal World viewers described the candidates as 'rubbish' and 'a waste of time'. Eclipse chose to sell foldable wheelchairs, decoupage pads, trampolines and leg shavers. Stealth chose chocolate fountains, foot spas, slimming pants and steam mops. This task originally featured in the first series of The Apprentice.
Week 11: Interviews
- Task: The five remaining candidates are individually interviewed by three of Sir Alan Sugar's business colleagues. The interviewers then report their impressions of the candidates back to Sir Alan to help him choose the two finalists.
- Result: After the round of 25-minute interviews, three candidates – Katie, Simon and Kristina – stood out. The only candidate with positive reports from all three interviewers was Kristina. Conversely, very few positive comments were made about Lohit, who was quickly fired after being deemed "nice," but too "boring." Tre was next to go, after Sir Alan told him that, while he was a strong candidate, he lacked the required maturity. He was also described as argumentative and difficult. While doubts were expressed over Katie's motives for entering the show, Sir Alan nonetheless made her the first finalist. While he was deliberating over whether to make Simon or Kristina the other finalist, Katie was clearly beset by doubts. After Sir Alan advised her that she would have to make an absolute commitment to the job should she get it, she suggested she "stand down". This allowed Simon and Kristina to proceed to the final.
- Who gets fired:
- Lohit, for being too nice and having the worst CV of the final five. Sir Alan noted that Lohit's firing was overdue, and that he would have been fired two weeks previously if not for Jadine's nervous breakdown.
- Tre, for performing poorly in the interviews, and for his argumentative manner and lack of maturity.
- Left: Katie, despite being given a place in the finals, resigned, citing potential difficulties in making childcare arrangements should she be offered the job.
- Finalists: Kristina and Simon.
- Notes: In a one-off special, The Apprentice: Why I Fired Them, broadcast a few days later, Sir Alan Sugar expressed his opinion that Katie had never really been interested in working for him but had entered the competition merely for the kudos. He said that he felt he had been hoodwinked, and that if Katie had not voluntarily stood down he would have reversed his decision and fired her after all. After the airing of the episode, internet conspiracistsConspiracy theoryA conspiracy theory explains an event as being the result of an alleged plot by a covert group or organization or, more broadly, the idea that important political, social or economic events are the products of secret plots that are largely unknown to the general public.-Usage:The term "conspiracy...
believed that Katie's exit from the show was fixed and the segments were re-filmed and edited in later. Although, Simon AmbroseSimon AmbroseSimon Ambrose was the 2007 winner of the third series of the British version of reality TV show The Apprentice, in which contestants compete for a £100,000-a-year job working for British business magnate Sir Alan Sugar...
denied that this was the case and that nothing was changed. This task was also used in the eleventh week of the first and second series.
Week 12: The Grand Finale
- Task: Each of the two finalists, Simon and Kristina, must put together a proposal for the redevelopment of a site currently occupied by the IBMIBMInternational Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
Building on London's South BankSouth BankSouth Bank is an area of London, England located immediately adjacent to the south side of the River Thames. It forms a long and narrow section of riverside development that is within the London Borough of Lambeth to the border with the London Borough of Southwark and was formerly simply known as...
. This site was purchased for £120m by Sir Alan Sugar. The task involves the designing of a major landmark building that is both profit-making and has an iconic design. After each enlisting the help of four of the previously fired candidates, the finalists must then present their ideas to an audience of 100 property, finance and architectural experts, along with Sir Alan SugarAlan SugarAlan Michael Sugar, Baron Sugar is a British entrepreneur, media personality and political advisor. From humble origins in the East End of London, Sugar now has an estimated fortune of £770m , and was ranked 89th in the Sunday Times Rich List 2011...
and his assistants Margaret MountfordMargaret MountfordMargaret Mountford is a British lawyer, businesswoman and television personality known for her role in The Apprentice.-Biography:Mountford is originally from Holywood in Northern Ireland...
and Nick HewerNick HewerNicholas Radbourn "Nick" Hewer is a British former public relations consultant turned television personality, who lives in Northamptonshire, England. He is probably best known for his role as Alan Sugar's advisor on the UK version of the popular BBC television show The Apprentice...
. - Teams: Kristina's team consisted of former candidates Naomi, Paul, Natalie and Adam, while Simon's worked with Tre, Lohit, Jadine and Rory.
- Result: Simon proposed "The Wave", an ambitious building with an "organic" design. Pre-show favourite Kristina offered "The Phoenix", whose name symbolised the regeneration of the site. Both presentations were well received by the experts. In his final boardroom evaluation, Sir Alan contrasted Kristina's experience with Simon's creativity, and said that both candidates were very employable.
- Runner-up: Kristina; despite a largely superior track record in the series and her prior career next to Simon, Sir Alan felt that she had played it a little too safe in the final task.
- Who is hired: Simon, although Sir Alan admitted that he was "taking a risk".
- Notes: A maximum of 7.4 million people watched this episode, achieving more ratings than an episode of Big BrotherBig Brother 2007 (UK)Big Brother 2007 was the eighth series of the United Kingdom reality television programme Big Brother, airing on Channel 4, with a number of closely associated programmes also airing on E4....
on Channel 4Channel 4Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...
, but less than Britain's Got TalentBritain's Got TalentBritain's Got Talent is a British television talent show competition which started in June 2007 and originated from the Got Talent series. The show is produced by FremantleMedia's TalkbackThames and Simon Cowell's production company SYCOtv. The show is broadcast on ITV in Britain and TV3 in Ireland...
on ITV1ITV1ITV1 is a generic brand that is used by twelve franchises of the British ITV Network in the English regions, Wales, southern Scotland , the Isle of Man and the Bailiwicks of Jersey and Guernsey. The ITV1 brand was introduced by Carlton and Granada in 2001, alongside the regional identities of their...
. The final boardroom scene broadcast was one of two different boardroom showdowns, one for each possible result, that were filmed. Sir Alan then took the two finalists to lunch to tell them who had actually won closer to the airdate.
Elimination history
| Candidate | 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Simon | IN | IN | IN | IN | IN | IN | WIN | IN | IN | LOSE | IN | HIRED |
| Kristina | IN | IN | IN | IN | WIN | BR | IN | IN | IN | WIN | IN | FIRED |
| Katie | IN | WIN | IN | IN | IN | IN | BR | BR | WIN | IN | LEFT | |
| Tre | IN | BR | WIN | IN | IN | IN | IN | IN | LOSE | BR | FIRED | |
| Lohit | IN | IN | IN | IN | BR | WIN | IN | IN | BR | IN | FIRED | |
| Naomi | IN | IN | LOSE | IN | IN | IN | IN | BR | IN | FIRED | ||
| Jadine | WIN | IN | BR | IN | IN | IN | IN | WIN | FIRED | |||
| Ghazal | IN | IN | IN | WIN | IN | IN | BR | FIRED | ||||
| Adam | IN | IN | IN | LOSE | BR | BR | FIRED | |||||
| Paul | IN | IN | IN | IN | IN | FIRED | ||||||
| Natalie | IN | IN | IN | BR | FIRED | |||||||
| Sophie | BR | IN | IN | FIRED | ||||||||
| Gerri | BR | IN | FIRED | |||||||||
| Rory | IN | FIRED | ||||||||||
| Ifti | IN | FIRED | ||||||||||
| Andy | FIRED | |||||||||||
- The contestant was hired and won the apprentice.
- The contestant was the runner up.
- The contestant won as project manager on his/her team.
- The contestant lost as project manager on his/her team.
- The contestant was on the winning team or managed to avoid firing (Week 11).
- The contestant was on the losing team.
- The contestant was brought to the final boardroom.
- The contestant was fired.
- The contestant lost as project manager and was fired.
- The contestant left the competition.
Criticism and controversy
This series was described as "the most controversial" out of all three series that had been made at the time.Two candidates, Katie Hopkins
Katie Hopkins
Katie Hopkins is a British reality television contestant, businesswoman and journalist, best known for her 2007 appearance on the third UK series of TV reality programme The Apprentice, in which contestants compete for a £100,000-a-year job working for British businessman Sir Alan Sugar. Hopkins...
and Paul Callaghan, started a romance while competing on the programme. This received much coverage from the tabloid
Tabloid journalism
Tabloid journalism tends to emphasize topics such as sensational crime stories, astrology, gossip columns about the personal lives of celebrities and sports stars, and junk food news...
press. This was one of the reasons that Callaghan was fired from the competition, as other candidates complained about the situation, saying that the relationship affected the performance of the team during the tasks.
Candidate Gerri Blackwood claimed that the allocation of showers in the house where the candidates stay appeared to have been manipulated in such a way as to force the female contestants to shower together. She told the Daily Star "One of the bathrooms was used by the film crew, but two of the others were closed off with 'Out of Order' signs on them. That left two bathrooms to share between 16 people. I am not sure whether it was deliberate or not but you can imagine they wanted us to share showers". In her interview, she also claimed that Nick Hewer and Margaret Mountford fed the candidates misleading information so that they would fail the tasks, and that Sir Alan Sugar's boardroom diatribes were re-filmed to make them look better. Fellow candidate Tre Azam also criticised the editing of the programme, claiming he was worried that his portrayal "might have been dumbed down because I made some of the other characters look too weak".
The mental health
Mental health
Mental health describes either a level of cognitive or emotional well-being or an absence of a mental disorder. From perspectives of the discipline of positive psychology or holism mental health may include an individual's ability to enjoy life and procure a balance between life activities and...
charity
Charity (practice)
The practice of charity means the voluntary giving of help to those in need who are not related to the giver.- Etymology :The word "charity" entered the English language through the Old French word "charité" which was derived from the Latin "caritas".Originally in Latin the word caritas meant...
MIND has criticised the programme for enrolling Jadine Johnson, a candidate who was sectioned under the Mental Health Act
Mental Health Act 1983
The Mental Health Act 1983 is an Act of the Parliament of the United Kingdom which applies to people in England and Wales. It covers the reception, care and treatment of mentally disordered persons, the management of their property and other related matters...
in 2003, expressing fears that a vulnerable person was being used for entertainment. In response, a spokesperson from the BBC said "As a part of the selection process, all candidates are seen by an independent qualified psychologist to assess their suitability for participating in the programme".
After Paul Callaghan was fired in the sixth episode, wholesale chain Makro
Makro
Makro is a Dutch chain of Warehouse clubs, also called cash and carries. The first one opened in 1968 in Amsterdam. In the following years more stores opened in the Netherlands and in several other countries within Europe. In the 1970s and 1980s Makro extended its business to the Americas and...
and manufacturer Wyke Farms criticised the programme due to the negative comments made about its cheese
Cheese
Cheese is a generic term for a diverse group of milk-based food products. Cheese is produced throughout the world in wide-ranging flavors, textures, and forms....
. In the episode, Sir Alan Sugar verbally blasted Paul for taking the inexpensive products to France to sell. Makro and Wyke Farms claimed that the cheese is very popular in France. Richard Clothier, the Managing Director of Wyke Farms, said "Alan Sugar, you know a lot about electronics, but not that much about cheese, and for that reason, you're fired!".
Several organisations, including the Trades Union Congress
Trades Union Congress
The Trades Union Congress is a national trade union centre, a federation of trade unions in the United Kingdom, representing the majority of trade unions...
, the Liberal Democrats
Liberal Democrats
The Liberal Democrats are a social liberal political party in the United Kingdom which supports constitutional and electoral reform, progressive taxation, wealth taxation, human rights laws, cultural liberalism, banking reform and civil liberties .The party was formed in 1988 by a merger of the...
, The Equal Opportunities Commission and the Recruitment and Employment Confederation, accused Alan Sugar
Alan Sugar
Alan Michael Sugar, Baron Sugar is a British entrepreneur, media personality and political advisor. From humble origins in the East End of London, Sugar now has an estimated fortune of £770m , and was ranked 89th in the Sunday Times Rich List 2011...
of sexism and breaching the 1976 Sex Discrimination act after only questioning contestants Katie Hopkins
Katie Hopkins
Katie Hopkins is a British reality television contestant, businesswoman and journalist, best known for her 2007 appearance on the third UK series of TV reality programme The Apprentice, in which contestants compete for a £100,000-a-year job working for British businessman Sir Alan Sugar. Hopkins...
and Kristina Grimes about their child-care arrangements, despite the fact that other male contestants were also parents. Sugar's questioning, during the eleventh episode, eventually made Hopkins resign from the programme and decline Sugar's initial offer of a chance to compete in the final episode. Although, Sugar defended his actions and told Fiona Phillips
Fiona Phillips
Fiona Phillips is an English journalist, broadcaster and television presenter.-Early life:Phillips was born in Kent and Canterbury Hospital in 1961. Her grandparents ran the Duke's Head pub in Church Street St. Paul's. Phillips attended Kingsmead Primary School...
of GMTV
GMTV
GMTV was the national Channel 3 breakfast television contractor, broadcasting in the United Kingdom from 1 January 1993 to 3 September 2010. It became a wholly owned subsidiary of ITV plc. in November 2009. Shortly after, ITV plc announced the programme would end...
that he was aware of all rules regarding sexual discrimination within the workplace. The incident was well documented within the media.
Contestant Natalie Wood complained about a situation with Adrian Chiles
Adrian Chiles
Adrian Chiles is a British television and radio presenter, currently working for ITV Sport presenting football coverage....
, host of The Apprentice spin-off programme, The Apprentice: You're Fired!
The Apprentice: You're Fired!
The Apprentice: You're Fired!, sometimes named You're Fired!, The Apprentice: You're Hired! or You're Hired!, is a British television show made by the BBC and filmed at Riverside Studios as a spin-off from the reality TV hit The Apprentice...
. Chiles, who has a distinctive Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...
accent, asked Wood on the spin-off programme whether her Essex
Essex
Essex is a ceremonial and non-metropolitan county in the East region of England, and one of the home counties. It is located to the northeast of Greater London. It borders with Cambridgeshire and Suffolk to the north, Hertfordshire to the west, Kent to the South and London to the south west...
accent had been a hindrance. "But how can you pick up on my accent when Sir Alan is sitting across the table," commented Wood. "How can he say that? Essex is fantastic and I'm proud to come from Essex. A lot of people from Essex are very successful. I find it hard to swallow."
The Apprentice: Beyond the Boardroom
This was a one-off special shown on BBC TwoBBC Two
BBC Two is the second television channel operated by the British Broadcasting Corporation in the United Kingdom. It covers a wide range of subject matter, but tending towards more 'highbrow' programmes than the more mainstream and popular BBC One. Like the BBC's other domestic TV and radio...
on 2 June 2007. The programme featured interviews with the final five candidates from this series. Nick Hewer
Nick Hewer
Nicholas Radbourn "Nick" Hewer is a British former public relations consultant turned television personality, who lives in Northamptonshire, England. He is probably best known for his role as Alan Sugar's advisor on the UK version of the popular BBC television show The Apprentice...
and Margaret Mountford
Margaret Mountford
Margaret Mountford is a British lawyer, businesswoman and television personality known for her role in The Apprentice.-Biography:Mountford is originally from Holywood in Northern Ireland...
also gave their opinions on the final five, along with some of the previously fired candidates. The programme spoke about the candidates' private lives, revealing that Kristina Grimes was sent to a convent
Convent
A convent is either a community of priests, religious brothers, religious sisters, or nuns, or the building used by the community, particularly in the Roman Catholic Church and in the Anglican Communion...
at age 17 due to her pregnancy, Tre Azam once fell asleep whilst driving and nearly died, Simon Ambrose
Simon Ambrose
Simon Ambrose was the 2007 winner of the third series of the British version of reality TV show The Apprentice, in which contestants compete for a £100,000-a-year job working for British business magnate Sir Alan Sugar...
was bullied as a child and has an IQ of 174, Katie Hopkins
Katie Hopkins
Katie Hopkins is a British reality television contestant, businesswoman and journalist, best known for her 2007 appearance on the third UK series of TV reality programme The Apprentice, in which contestants compete for a £100,000-a-year job working for British businessman Sir Alan Sugar. Hopkins...
ran the New York Marathon despite knowing that she was pregnant and that Lohit Kalburgi is a homosexual. Friends of the candidates and members of their families, including parents, children and partners, aired their views.
The Apprentice: Why I Fired Them
This one-off special was screened on BBC TwoBBC Two
BBC Two is the second television channel operated by the British Broadcasting Corporation in the United Kingdom. It covers a wide range of subject matter, but tending towards more 'highbrow' programmes than the more mainstream and popular BBC One. Like the BBC's other domestic TV and radio...
on 10 June 2007, three days before the revelation of the winner of this series of The Apprentice. In the programme Sir Alan Sugar looked back over the series so far, discussed the merits and demerits of the candidates, and explained in more detail why he fired each candidate when he did. The episode featured the former participants' views of their time on the programme and what they had learnt from the experience. Sugar's assistants Nick Hewer and Margaret Mountford also spoke about the former contestants. At the end of the programme, Sugar reviewed the performances of the two finalists, Kristina Grimes and Simon Ambrose
Simon Ambrose
Simon Ambrose was the 2007 winner of the third series of the British version of reality TV show The Apprentice, in which contestants compete for a £100,000-a-year job working for British business magnate Sir Alan Sugar...
, and said that deciding who to hire would be difficult. Despite voluntarily leaving rather than being "fired", Katie Hopkins
Katie Hopkins
Katie Hopkins is a British reality television contestant, businesswoman and journalist, best known for her 2007 appearance on the third UK series of TV reality programme The Apprentice, in which contestants compete for a £100,000-a-year job working for British businessman Sir Alan Sugar. Hopkins...
also featured on the programme and her time on The Apprentice was discussed.
Aftermath
As a result of winning The Apprentice, Simon Ambrose started work on a project to develop a hotel and golfing complex near Stansted Airport, whilst training as a chartered surveyor. Runner-up Kristina Grimes was offered a job by Sir Alan, but decided to work as an investment sales director with property company Dandara instead. Katie Hopkins, who finished in third place, was sacked from her job as a global brand consultant at The Met OfficeMet Office
The Met Office , is the United Kingdom's national weather service, and a trading fund of the Department for Business, Innovation and Skills...
as a result of her appearance on the programme. Hopkins is taking the organisation to an employment tribunal. Candidate Adam Hosker left his job at a car dealership in order to work as a sales director, but was later questioned by police over allegations that he assaulted a man in a nightclub. Other contestants have started their own businesses, such as Natalie Wood, and Naomi Lay has expressed interest in becoming a television presenter. Both Hopkins and Grimes have been offered to participate on I'm a Celebrity, Get Me Out of Here!
I'm a Celebrity, Get Me Out of Here!
I'm a Celebrity... Get Me Out of Here is a reality television game show series in which 8 to 15 celebrities live together in a jungle environment for a few weeks. They have no luxuries, and compete to win a cash prize...
. Hopkins accepted the offer and became a late arrival on the 7th series, but was voted off second. Tre Azam has appeared on Big Brother's Big Mouth.
Ratings
Episode Viewing figures from BARBBarb
Barb may refer to:* A backward-facing point on a fish hook or similar implement, rendering extraction from the victim's flesh more difficult* Wind barbs for each station on a map of reported weather conditions...
.
| Episode No. | Airdate | Total Viewers | BBC One Weekly Ranking |
|---|---|---|---|
| 1 | 28 March 2007 | 4,500,000 | 19 |
| 2 | 4 April 2007 | 4,980,000 | 16 |
| 3 | 11 April 2007 | 5,310,000 | 17 |
| 4 | 18 April 2007 | 5,680,000 | 10 |
| 5 | 25 April 2007 | 5,460,000 | 14 |
| 6 | 2 May 2007 | 5,680,000 | 11 |
| 7 | 9 May 2007 | 5,920,000 | 9 |
| 8 | 16 May 2007 | 6,050,000 | 11 |
| 9 | 23 May 2007 | 4,990,000 | 18 |
| 10 | 30 May 2007 | 5,230,000 | 12 |
| 11 | 6 June 2007 | 6,600,000 | 8 |
| 12 | 13 June 2007 | 7,090,000 | 5 |