Harrods is an upmarket department store
Department store
A department store is a retail establishment which satisfies a wide range of the consumer's personal and residential durable goods product needs; and at the same time offering the consumer a choice of multiple merchandise lines, at variable price points, in all product categories...

 located in Brompton Road
Brompton Road
Brompton Road is a street in Knightsbridge, London, in The Royal Borough of Kensington and Chelsea .It starts from Knightsbridge tube station and runs south-west through an extremely wealthy residential area until it reaches Egerton Gardens and the area to the east of South Kensington tube station...

 in Brompton
A Brompton, Brompton, or The Brompton can be:* Brompton, London, England* Brompton Oratory, a Catholic church* Brompton Bicycle, the largest bicycle manufacturer in the United Kingdom* Holy Trinity Brompton Church, an Anglican church...

, in the Royal Borough of Kensington and Chelsea
Royal Borough of Kensington and Chelsea
The Royal Borough of Kensington and Chelsea is a central London borough of Royal borough status. After the City of Westminster, it is the wealthiest borough in England....

, London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

. The Harrods brand
The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 also applies to other enterprises undertaken by the Harrods group of companies including Harrods Bank
Harrods Bank
Harrods Bank Limited is a private personalized banking service which operates from the Harrods store in Knightsbridge. Harrods Bank was started in 1893...

, Harrods Estates
Harrods Estates
Harrods Estates are a London based estate agents which offer services for buying, renting and managing property. Harrods Estates was started in 1897 and has expanded gradually since then. In 2005 a second office was opened in Mayfair.-External links:*...

, Harrods Aviation
Harrods Aviation
Harrods Aviation Limited is a service provider for business and corporate aviation in the United Kingdom with bases at London Luton Airport and London Stansted Airport.- See also :* Harrods* Harrods Bank...

 and Air Harrods
Air Harrods
Air Harrods Limited is the aircraft charter arm of the Mohamed Al Fayed owned Harrods company. Based at London Stansted Airport, Air Harrods operates a fleet of helicopters liveried in green and gold; colours commonly associated with the Harrods name...

, and to Harrods Buenos Aires
Harrods Buenos Aires
Harrods Buenos Aires is a historic commercial building in Buenos Aires, Argentina, formerly a branch of Harrods of London.- History :Established in 1914 on 877 Florida Street as the only overseas branch of the renowned Harrods of London, the department store was expanded in 1920, and grew to occupy...

, sold by Harrods in 1922 and closed , with plans announced to reopen in 2013.

The store occupies a 5 acres (20,234.3 m²) site and has over one million square feet of selling space in over 330 departments.