Thai President Foods
Encyclopedia
Thai President Foods PCL is a Bangkok
based Thai company established April 18, 1972. It is internationally quite well known for its instant noodles
under the brand "MAMA".
, it ranks top ten with that product.
Since 1978, the company's shares are traded at the Stock Exchange of Thailand
(SET). Chairman of the Board of directors
is Boonsithi Chokwatana; President is Pipat Paniangvait; Vice President is Suchai Ratanajiajaroen
As of 2008, 3,824 people are employed by Thai President FoodsThe factory sites are all located in Thailand (Lamphun Province
and Sriracha Cholburi). As of 2008, Thai President Foods has a registered capital of 180m
Thai baht
. (c. $5,31m). Exports are executed by the company's subsidiary President Interfood Co., Ltd.
which gives the company a market dominance in that segment
. Currently, the export
quantity of MAMA Instant noodles soups is five million packages per day.
The product range is
Thai President Foods takes part in the government marketing campaign "Diversity and Refinement" (registration no. FB 0128/05) by the Department of Export Promotion.
Bangkok
Bangkok is the capital and largest urban area city in Thailand. It is known in Thai as Krung Thep Maha Nakhon or simply Krung Thep , meaning "city of angels." The full name of Bangkok is Krung Thep Mahanakhon Amon Rattanakosin Mahintharayutthaya Mahadilok Phop Noppharat Ratchathani Burirom...
based Thai company established April 18, 1972. It is internationally quite well known for its instant noodles
Instant noodles
Instant noodles are dried or precooked noodles and are often sold with packets of flavoring including seasoning oil. Dried noodles are usually eaten after being cooked or soaked in boiling water for 2 to 5 minutes, while precooked noodles can be reheated or eaten straight from the packet...
under the brand "MAMA".
Company
, Thai President Foods is the premiere instant noodle manufacturer in Thailand. In the world marketWorld economy
The world economy, or global economy, generally refers to the economy, which is based on economies of all of the world's countries, national economies. Also global economy can be seen as the economy of global society and national economies – as economies of local societies, making the global one....
, it ranks top ten with that product.
Since 1978, the company's shares are traded at the Stock Exchange of Thailand
Stock Exchange of Thailand
The Stock Exchange of Thailand is the national stock exchange of Thailand. It is located in Bangkok. As of 31 December 2007, the Stock Exchange of Thailand had 541 listed companies with a combined market capitalization of $280 billion. The indices of the stock exchange are SET Index, SET50 Index...
(SET). Chairman of the Board of directors
Board of directors
A board of directors is a body of elected or appointed members who jointly oversee the activities of a company or organization. Other names include board of governors, board of managers, board of regents, board of trustees, and board of visitors...
is Boonsithi Chokwatana; President is Pipat Paniangvait; Vice President is Suchai Ratanajiajaroen
As of 2008, 3,824 people are employed by Thai President FoodsThe factory sites are all located in Thailand (Lamphun Province
Lamphun Province
Lamphun is one of the northern provinces of Thailand. Neighboring provinces are Chiang Mai, Lampang and Tak.-Geography:Lamphun is located in the river valley of the Ping River, surrounded by mountain chains....
and Sriracha Cholburi). As of 2008, Thai President Foods has a registered capital of 180m
Million
One million or one thousand thousand, is the natural number following 999,999 and preceding 1,000,001. The word is derived from the early Italian millione , from mille, "thousand", plus the augmentative suffix -one.In scientific notation, it is written as or just 106...
Thai baht
Thai baht
The baht is the currency of Thailand. It is subdivided into 100 satang . The issuance of currency is the responsibility of the Bank of Thailand.-History:The baht, like the pound, originated from a traditional unit of mass...
. (c. $5,31m). Exports are executed by the company's subsidiary President Interfood Co., Ltd.
Products
The food company's main products are flavoured instant noodles mainly sold under the "MAMA" brand and other brands such as "Mamy", "Pama", "Papa", "Sai Keo" and "Honghow" which are distributed worldwide. In Thailand, instant noodles made by Thai President Foods have a 50% + market shareMarket share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...
which gives the company a market dominance in that segment
Market segment
Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function...
. Currently, the export
Export
The term export is derived from the conceptual meaning as to ship the goods and services out of the port of a country. The seller of such goods and services is referred to as an "exporter" who is based in the country of export whereas the overseas based buyer is referred to as an "importer"...
quantity of MAMA Instant noodles soups is five million packages per day.
The product range is
- (Food manufactureFood manufactureFood manufacture is the process by which food is manufactured.-History:Early food processing techniques were limited by the available food preservation, packaging and transportation. Early food processing mainly involved salting, curing, curdling, drying, pickling and smoking...
)- instant soupInstant soupInstant soups are a kind of soup. They are produced on an industrial scale and treated in different ways for preservation. Usually instant soups, especially instant noodles, are dried, canned, or treated by freezing....
s including "oriental style instant noodles" - parboiled riceParboiled riceParboiled rice is rice that has been partially boiled in the husk. The three basic steps of parboiling are soaking, steaming and drying.. These steps also make rice easier to process by hand, boost its nutritional profile and change its texture. About 50% of the world’s paddy production is parboiled...
- bakeryBakeryA bakery is an establishment which produces and sells flour-based food baked in an oven such as bread, cakes, pastries and pies. Some retail bakeries are also cafés, serving coffee and tea to customers who wish to consume the baked goods on the premises.-See also:*Baker*Cake...
products (waffleWaffleA waffle is a batter- or dough-based cake cooked in a waffle iron patterned to give a distinctive and characteristic shape. There are many variations based on the type and shape of the iron and the recipe used....
s, cookieCookieIn the United States and Canada, a cookie is a small, flat, baked treat, usually containing fat, flour, eggs and sugar. In most English-speaking countries outside North America, the most common word for this is biscuit; in many regions both terms are used, while in others the two words have...
s, snack foodSnack foodA snack is a portion of food oftentimes smaller than that of a regular meal, that is generally eaten between meals. Snacks come in a variety of forms including packaged and processed foods and items made from fresh ingredients at home....
, etc.) - confectioneryConfectioneryConfectionery is the set of food items that are rich in sugar, any one or type of which is called a confection. Modern usage may include substances rich in artificial sweeteners as well...
- wheat flour, dry vegetables, rice noodles and seasoningSeasoningSeasoning is the process of imparting flavor to, or improving the flavor of, food.- General meaning :Seasonings include herbs and spices, which are themselves frequently referred to as "seasonings"...
s.
- instant soup
- (non-alcoholic drinkSoft drinkA soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...
s)- fruitFruitIn broad terms, a fruit is a structure of a plant that contains its seeds.The term has different meanings dependent on context. In non-technical usage, such as food preparation, fruit normally means the fleshy seed-associated structures of certain plants that are sweet and edible in the raw state,...
juiceJuiceJuice is the liquid that is naturally contained in fruit or vegetable tissue.Juice is prepared by mechanically squeezing or macerating fruit or vegetable flesh without the application of heat or solvents. For example, orange juice is the liquid extract of the fruit of the orange tree... - herbHerbExcept in botanical usage, an herb is "any plant with leaves, seeds, or flowers used for flavoring, food, medicine, or perfume" or "a part of such a plant as used in cooking"...
juice - dairy productDairy productDairy products are generally defined as foods produced from cow's or domestic buffalo's milk. They are usually high-energy-yielding food products. A production plant for such processing is called a dairy or a dairy factory. Raw milk for processing comes mainly from cows, and, to a lesser extent,...
s
- fruit
- (other)
- packaging materials
Thai President Foods takes part in the government marketing campaign "Diversity and Refinement" (registration no. FB 0128/05) by the Department of Export Promotion.
External links
- www.mama.co.th — Official site (English)
- finance.google.com — Information about Thai President Foods by Google FinanceGoogle FinanceGoogle Finance is a website launched on March 21, 2006 by Google. The service features business and enterprise headlines for many corporations including their financial decisions and major news events. Stock information is available, as are Adobe Flash-based stock price charts which contain marks...