Stanley Lomas
Encyclopedia
Stanley A. Lomas, 1913-2003, was a pioneer in television from 1948. He produced early televised college football
games in 1948-49. Stan also produced numerous television commercials featuring celebrities, including many of the New York Yankees
of the 1950s, John Wayne
, William Holden
and others. His commercial clients included Winston
and Camel cigarettes and various New York area beer brands. A few of his commercials featured the infamous "4 out of five doctors recommend Winston cigarettes" tag.
Stanley A. Lomas & Associates on Madison Avenue performed marketing research
for companies such as Occidental
, where he met and befriended Armand Hammer
, Wishbone
(salad dressings) and AT&T, for whom Stan coined the memorable phrase "Reach out and touch someone far away." The company was looking for (and found in Stan's phrase) a way to promote their long distance services. The melody was written by David Lucas
.
Stan was active in politics in and around Pound Ridge, New York
, where he lived for more than 30 years. Stanley retired in 1982 and took up painting, studying at the Silvermine School for the Arts in New Canaan, Connecticut and with Clifford Jackson (1924-1985) in Amawalk, New York. In 1991 Stan and his wife Mary Jane moved to middle Tennessee, where Stan eventually became president of the Hendersonville Arts Council. He also promoted the Nashville Zoo through gifts and auction items, and lectured on Revolution-era American history.
The Smithsonian Museum in Washington DC houses a compilation of Stan's advertising, including many of the early commercials mentioned above.
Stan's work in advertising
and marketing research were greatly facilitated by his experience in the US Army during World War II
. Originally cavalry
, he later commanded a battery of 155mm guns on Maui
before moving into intelligence services, where he helped formulate propaganda
tools and methods against the Japan
ese.
College football
College football refers to American football played by teams of student athletes fielded by American universities, colleges, and military academies, or Canadian football played by teams of student athletes fielded by Canadian universities...
games in 1948-49. Stan also produced numerous television commercials featuring celebrities, including many of the New York Yankees
New York Yankees
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division...
of the 1950s, John Wayne
John Wayne
Marion Mitchell Morrison , better known by his stage name John Wayne, was an American film actor, director and producer. He epitomized rugged masculinity and became an enduring American icon. He is famous for his distinctive calm voice, walk, and height...
, William Holden
William Holden
William Holden was an American actor. Holden won the Academy Award for Best Actor in 1954 and the Emmy Award for Best Actor in 1974...
and others. His commercial clients included Winston
Winston (cigarette)
Winston cigarettes are manufactured by R.J. Reynolds Tobacco Company or its newer incarnation as RJR Nabisco and/or its affiliates.The brand was introduced in 1954, and became the best-selling brand of cigarettes in the United States...
and Camel cigarettes and various New York area beer brands. A few of his commercials featured the infamous "4 out of five doctors recommend Winston cigarettes" tag.
Stanley A. Lomas & Associates on Madison Avenue performed marketing research
Marketing research
Marketing research is "the function that links the consumer, customer, and public to the marketer through information — information used to identify and define marketing opportunities and problems; generate, refine, and evaluate marketing actions; monitor marketing performance; and improve...
for companies such as Occidental
Occidental Petroleum
Occidental Petroleum Corporation is a California-based oil and gas exploration and production company with operations in the United States, the Middle East, North Africa, and South America...
, where he met and befriended Armand Hammer
Armand Hammer
Armand Hammer was an American business tycoon most closely associated with Occidental Petroleum, a company he ran for decades, though he was known as well as for his art collection, his philanthropy, and for his close ties to the Soviet Union.Thanks to business interests around the world and his...
, Wishbone
Wishbone
Wishbone may refer to:* The wishbone, a Y-shaped bone found in birds* Wishbone suspension, an automobile suspension design.* Wishbone , an children's educational television show...
(salad dressings) and AT&T, for whom Stan coined the memorable phrase "Reach out and touch someone far away." The company was looking for (and found in Stan's phrase) a way to promote their long distance services. The melody was written by David Lucas
David Lucas (composer)
David Lucas is an American rock and roll composer, singer, and music producer. He has written a number of well-known commercial jingles, such as AT&T's "Reach out and touch someone". In 1981, he received a Clio Award for composing the music to Pepsi's "Catch that Pepsi spirit"...
.
Stan was active in politics in and around Pound Ridge, New York
Pound Ridge, New York
Pound Ridge is a town in Westchester County, New York, United States. The population was 5,104 at the 2010 census.The town is located in the eastern corner of the county, bordered by New Canaan, Connecticut, to the east, Stamford, Connecticut, to the south, Bedford, New York, to the west and...
, where he lived for more than 30 years. Stanley retired in 1982 and took up painting, studying at the Silvermine School for the Arts in New Canaan, Connecticut and with Clifford Jackson (1924-1985) in Amawalk, New York. In 1991 Stan and his wife Mary Jane moved to middle Tennessee, where Stan eventually became president of the Hendersonville Arts Council. He also promoted the Nashville Zoo through gifts and auction items, and lectured on Revolution-era American history.
The Smithsonian Museum in Washington DC houses a compilation of Stan's advertising, including many of the early commercials mentioned above.
Stan's work in advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
and marketing research were greatly facilitated by his experience in the US Army during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
. Originally cavalry
Cavalry
Cavalry or horsemen were soldiers or warriors who fought mounted on horseback. Cavalry were historically the third oldest and the most mobile of the combat arms...
, he later commanded a battery of 155mm guns on Maui
Maui
The island of Maui is the second-largest of the Hawaiian Islands at and is the 17th largest island in the United States. Maui is part of the state of Hawaii and is the largest of Maui County's four islands, bigger than Lānai, Kahoolawe, and Molokai. In 2010, Maui had a population of 144,444,...
before moving into intelligence services, where he helped formulate propaganda
Propaganda
Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....
tools and methods against the Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
ese.