Spuds MacKenzie
Encyclopedia
Spuds MacKenzie was a fictional dog character created for use in an advertising campaign marketing Bud Light beer in the late 1980s. The dog first showed up in a Bud Light Super Bowl XXI
Super Bowl XXI
Super Bowl XXI was an American football game played on January 25, 1987 at the Rose Bowl in Pasadena, California to decide the National Football League champion following the 1986 regular season. The National Football Conference champion New York Giants won their first Super Bowl by defeating...

 ad in 1987. During the height of his popularity, large amounts of Spuds merchandise was available, such as plush toys and t-shirt
T-shirt
A T-shirt is a style of shirt. A T-shirt is buttonless and collarless, with short sleeves and frequently a round neck line....

s.

The dog, a Bull Terrier
Bull Terrier
The Bull Terrier or English Bull Terrier is a breed of dog in the terrier family. They are known for their large, egg-shaped head, small triangular eyes, and "jaunty gait." Their temperament has been described as generally fun-loving, active and clownish...

, existed not without his share of controversy
Controversy
Controversy is a state of prolonged public dispute or debate, usually concerning a matter of opinion. The word was coined from the Latin controversia, as a composite of controversus – "turned in an opposite direction," from contra – "against" – and vertere – to turn, or versus , hence, "to turn...

. Shortly after Spuds' rise to fame it was learned that the dog, who was portrayed as male in the commercials, was actually female. The ads were also the subject of attacks and calls for censorship by temperance-oriented groups. In 1992, the Center for Science in the Public Interest
Center for Science in the Public Interest
Center for Science in the Public Interest is a Washington, D.C.-based non-profit watchdog and consumer advocacy group focusing on nutritional education and awareness.-History and funding:...

, along with Mothers Against Drunk Driving
Mothers Against Drunk Driving
Mothers Against Drunk Driving is a non-profit organization in the United States that seeks to stop drunk driving, support those affected by drunk driving, prevent underage drinking, and overall push for stricter alcohol policy...

, charged that Anheuser-Busch
Anheuser-Busch
Anheuser-Busch Companies, Inc. , is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the...

 was pitching the dog to children. Although the Federal Trade Commission
Federal Trade Commission
The Federal Trade Commission is an independent agency of the United States government, established in 1914 by the Federal Trade Commission Act...

 found no evidence to support that allegation, the ads were dropped.

The dog's real name was Honey Tree Evil Eye (October 7, 1983 - May 31, 1993). She died of kidney failure in North Riverside
North Riverside, Illinois
North Riverside is a village in Cook County, Illinois, United States. The population was 6,688 at the 2000 census.-Geography:North Riverside is located at ....

, Illinois
Illinois
Illinois is the fifth-most populous state of the United States of America, and is often noted for being a microcosm of the entire country. With Chicago in the northeast, small industrial cities and great agricultural productivity in central and northern Illinois, and natural resources like coal,...

.

Cultural references

  • Cincinnati Reds
    Cincinnati Reds
    The Cincinnati Reds are a Major League Baseball team based in Cincinnati, Ohio. They are members of the National League Central Division. The club was established in 1882 as a charter member of the American Association and joined the National League in 1890....

     third baseman Chris Sabo
    Chris Sabo
    Christopher Andrew Sabo is a former third baseman in Major League Baseball who played for the Cincinnati Reds , Baltimore Orioles , Chicago White Sox and St. Louis Cardinals . At 6'0" and 180 lb , he batted and threw right-handed...

     was given the nickname “Spuds MacKenzie” by manager Pete Rose
    Pete Rose
    Peter Edward Rose , nicknamed "Charlie Hustle", is a former Major League Baseball player and manager. Rose played from 1963 to 1986, and managed from 1984 to 1989....

     in 1988, the year Sabo won National League Rookie of the Year honors.

  • The character Slurms MacKenzie
    Fry and the Slurm Factory
    "Fry and the Slurm Factory" is the thirteenth episode of the first production season of Futurama. It originally aired in North America on November 14, 1999 as the fourth episode of the second broadcast season. The episode was directed by Ron Hughart and written by Lewis Morton...

     (“The Original Party Worm”) from the television series Futurama
    Futurama
    Futurama is an American animated science fiction sitcom created by Matt Groening and developed by Groening and David X. Cohen for the Fox Broadcasting Company. The series follows the adventures of a late 20th-century New York City pizza delivery boy, Philip J...

    is a parody of Spuds, as is Santa’s Little Helper
    Santa's Little Helper
    Santa's Little Helper is a recurring character in the American animated television series The Simpsons. He is the pet greyhound of the Simpson family. The dog was introduced in the first episode of the show, the 1989 Christmas special "Simpsons Roasting on an Open Fire", in which his owner abandons...

    ’s stint as “Suds McDuff
    Old Yeller Belly
    "Old Yeller Belly" is the nineteenth episode of the fourteenth season of The Simpsons. It aired on May 4, 2003.-Plot:Bart and his friends in his treehouse try to eavesdrop on Lisa and her friends having a tea party, and the treehouse gets destroyed in the ensuing fight...

    ” on The Simpsons
    The Simpsons
    The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

    .

  • In his late-1980s anti-“sellout” anthem, “This Note’s for You
    This Note's for You
    This Note's for You is the seventeenth studio album by Canadian musician Neil Young, released in 1988. It was originally credited to Young and the Bluenotes. Most of the album's concept centered around the commercialism of rock and roll, and tours in particular...

    ” (the title of which parodies Budweiser’s “This Bud’s for You” ad campaign), Neil Young
    Neil Young
    Neil Percival Young, OC, OM is a Canadian singer-songwriter who is widely regarded as one of the most influential musicians of his generation...

     says he “ain’t singing for Spuds” in the title track. The dog also appears throughout the music video for the same song.

  • The song "Ice Cream
    Ice Cream (song)
    "Ice Cream", released in 1995, is the third solo single by Wu-Tang Clan rapper Raekwon, from his debut studio album Only Built 4 Cuban Linx... ....

    " by Raekwon
    Raekwon
    Corey Woods , better known by the stage name Raekwon, is an American rapper and a member of the Wu-Tang Clan. He released his solo debut, Only Built 4 Cuban Linx... in 1995, and has since recorded four solo albums, as well as work with Wu-Tang and an extensive amount of guest contributions with...

     featuring Ghostface Killah
    Ghostface Killah
    Dennis Coles , better known by his stage name Ghostface Killah, is an American rapper and prominent member of the Wu-Tang Clan. After the group achieved breakthrough success in the aftermath of Enter the Wu-Tang , the members went on to pursue solo careers to varying levels of success...

     includes a line in which Ghostface raps "If I was jiggy, you'd be spotted like Spud MacKenzie."

  • The song Ring Ding by M.O.P.
    M.O.P.
    M.O.P., short for Mash Out Posse, is an American hip hop duo. The duo, composed of Billy Danze and Lil' Fame, is known for the aggressive delivery typically employed by both emcees. Although they maintain a strong underground following, they are mainly known for the song "Ante Up," released on...

     gives a shoutout to Spud MacKenzie


  • In the Family Guy
    Family Guy
    Family Guy is an American animated television series created by Seth MacFarlane for the Fox Broadcasting Company. The series centers on the Griffins, a dysfunctional family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian...

    episode "A Fish out of Water
    A Fish out of Water (Family Guy)
    "A Fish out of Water" is the 10th episode from the third season of Family Guy that first aired September 19, 2001. It guest stars Michael Chiklis, Ralph Garman, Alfonso Ribeiro, Brian Doyle-Murray as Salty, and Lisa Wilhoit as Connie D'Amico. This episode is rated TV-14 D. This was the first...

    ", a drunk teen at a Spring Break celebration sees a dog resembling Spuds MacKenzie and is bitten by the dog after mistaking it for the Bud mascot.

  • The comic Badger
    Badger (comics)
    The Badger is a comic book character and series created by writer Mike Baron in 1983. The series began publication with the short-lived Capital Comics company before First Comics acquired the title and continued publshing it through the 1980s and early 1990s. The series ended when First Comics also...

    #39 references the then-current pit bull
    Pit bull
    A Pit bull is any of several breeds of dog in the molosser breed group.Many jurisdictions that restrict pit bulls, including Ontario, Canada,, Miami, Florida, U.S...

     controversy by having Badger save a Spuds-like mascot, Buddy McBride, from a murder accusation.

  • The comic Howard Chaykin
    Howard Chaykin
    Howard Victor Chaykin is an American comic book writer and artist famous for his innovative storytelling and sometimes controversial material...

    ’s American Flagg!
    American Flagg!
    American Flagg! is an American comic book series created by writer-artist Howard Chaykin, published by First Comics from 1983 to 1989. A science fiction series and political satire, it and was set in the U.S., particularly Chicago, Illinois, in the early 2030s. Writers besides Chaykin included...

    volume 2, #7 briefly features a Spuds-like, surfing spokesdog named Spuzz MacFarlane, who is promptly shot by Raul, the sentient cat.

  • The song "Funky Cold Medina
    Funky Cold Medina
    "Funky Cold Medina" is a hip hop song written by Young MC, Michael L. Ross and Matt Dike, and first performed by Tone Lōc. It was the second single from Lōc's debut album Lōc-ed After Dark . The single was released on March 18, 1989, and rose to #3 on the Billboard Hot 100 the following month...

    " by Tone Lōc
    Tone Lōc
    Anthony Terrell Smith , better known by his stage name Tone Lōc, is an American rapper and actor.-Early life and career:...

     refers to Spuds MacKenzie (as well as Stroh's beer mascot Alex the Dog
    Alex the Dog
    Alex the Dog was the advertising mascot for Stroh's beer in the 1980s and precursor to Budweiser's Spuds MacKenzie. At the peak of his career, Alex appeared in parades, on Good Morning America, and the Today show. He even inspired a series toys, posters, cologne, shampoo and hand lotion...

    ) as being attracted to Lōc's aphrodisiac-drinking dog.

  • The song "Selfish" by Slum Village
    Slum Village
    Slum Village was a hip hop group from Conant Gardens, Detroit, Michigan.The group was formed by three members: rappers Baatin and T3, plus rapper and producer J Dilla . J Dilla left in 2002 to pursue a solo career with MCA Records...

     featuring Kanye West
    Kanye West
    Kanye Omari West is an American rapper, singer, and record producer. West first rose to fame as a producer for Roc-A-Fella Records, where he eventually achieved recognition for his work on Jay-Z's album The Blueprint, as well as hit singles for musical artists including Alicia Keys, Ludacris, and...

     includes a line in which Mr. West says "I spotted her like Spud MacKenzie.

  • The song "Mans Best Friend" by Ice Cube
    Ice Cube
    O'Shea Jackson , better known by his stage name Ice Cube, is an American rapper and actor. He began his career as a member of the hip-hop group C.I.A. and later joined the rap group N.W.A. After leaving N.W.A in December 1989, he built a successful solo career in music, and also as a writer,...

     off his album Death Certificate
    Death Certificate (album)
    Death Certificate is the second studio album by American rapper Ice Cube, released October 29, 1991 on Priority Records. Highly anticipated with over one million advanced orders, the album was certified platinum in sales on December 20, 1991...

    includes a line "And I can't do that with Benji, Rin Tin Tin Or Spuds Mackenzie"

  • In the Family Guy
    Family Guy
    Family Guy is an American animated television series created by Seth MacFarlane for the Fox Broadcasting Company. The series centers on the Griffins, a dysfunctional family consisting of parents Peter and Lois; their children Meg, Chris, and Stewie; and their anthropomorphic pet dog Brian...

    episode “Brian Writes a Bestseller,” a very old Spuds MacKenzie is portrayed to be in a reality show like Rock of Love, with a group of women told to sleep with Spuds as he lies on the couch.

  • An issue of MAD Magazine in the late 80's had a study of how cultural standards are going downhill, as one example, tracing how America's favorite dog went from Lassie
    Lassie
    Lassie is a fictional collie dog character created by Eric Knight in a short story expanded to novel length called Lassie Come-Home. Published in 1940, the novel was filmed by MGM in 1943 as Lassie Come Home with a dog named Pal playing Lassie. Pal then appeared with the stage name "Lassie" in six...

     to Benji
    Benji
    Benji is the name of a fictional dog who has been the focus of several movies from 1974 through the 2000s. It is also the title of the first film in the Benji series....

    to Spuds MacKenzie.

External links

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