Anheuser-Busch
Overview
Anheuser-Busch Companies, Inc. (ˈænhaɪzər ˈbʊʃ), is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a wholly owned subsidiary of Anheuser–Busch InBev
Anheuser–Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....

, the regional headquarters are still located in St.
Encyclopedia
Anheuser-Busch Companies, Inc. (ˈænhaɪzər ˈbʊʃ), is an American brewing company. The company operates 12 breweries in the United States and 18 in other countries. It was, until December 2009, also one of America's largest theme park operators; operating ten theme parks across the United States through the company's family entertainment division, Busch Entertainment Corporation. As a wholly owned subsidiary of Anheuser–Busch InBev
Anheuser–Busch InBev
Anheuser-Busch InBev N.V. is a Belgian-Brazilian publicly-traded company, based in Leuven, Belgium. It is the largest global brewer with nearly 25% global market share and one of the world's top five consumer products companies by EBITA....

, the regional headquarters are still located in St. Louis, Missouri
Missouri
Missouri is a US state located in the Midwestern United States, bordered by Iowa, Illinois, Kentucky, Tennessee, Arkansas, Oklahoma, Kansas and Nebraska. With a 2010 population of 5,988,927, Missouri is the 18th most populous state in the nation and the fifth most populous in the Midwest. It...

.

Beginnings

The brewery which would become Anheuser-Busch was purchased on the brink of bankruptcy by Eberhard Anheuser
Eberhard Anheuser
Eberhard Anheuser was a German-born soap and candle maker as well as the father-in-law of Adolphus Busch, the founder of the Anheuser-Busch Company. He and two of his brothers moved to America in 1842. He was a major creditor of the Bavarian Brewery Company, a struggling brewery founded in 1853...

, a prosperous German-born soap manufacturer, in 1860. Adolphus Busch
Adolphus Busch
Colonel Adolphus Busch was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. His great-great-grandson, August Busch IV is now on the board of Anheuser-Busch InBev.-Biography:...

, Anheuser’s son-in-law, joined E. Anheuser & Co. in 1864, becoming partner in 1869. Adolphus became president when Anheuser died in 1880, and the company then became Anheuser-Busch Brewing Association. The Busch family would be in full control of the company through the generations until Anheuser-Busch's sale to InBev in 2008.

Adolphus Busch initially toured Europe and studied the changes in brewing methods which were taking place at the time, particularly the success of Bohemian lager, which included a locally popular example brewed in Budweis. In 1876, Busch introduced Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

, with the ambition of transcending regional tastes.

Adolphus Busch was the first U.S. brewer to use pasteurization to keep beer fresh, the first to use artificial refrigeration and refrigerated railroad cars and the first to bottle beer extensively. This ability to transport bottles made Budweiser America's first national beer brand, and it was marketed as a "premium" beer. At the time, the term "premium" applied to all nationally-distributed beers, and in 1896 the company introduced its "super-premium" brand Michelob, which is still marketed today as the higher-end line of AB products.

20th Century

As with all breweries in the country, the Temperance movement and eventual Prohibition in the United States
Prohibition in the United States
Prohibition in the United States was a national ban on the sale, manufacture, and transportation of alcohol, in place from 1920 to 1933. The ban was mandated by the Eighteenth Amendment to the Constitution, and the Volstead Act set down the rules for enforcing the ban, as well as defining which...

 dealt a major blow to the company in the 1910s through the 1930s. Some of the products sold by Anheuser-Busch to survive during Prohibition included brewer's yeast, malt extract, ice cream, and Bevo, a nonalcoholic malt beverage.

Anheuser-Busch became the largest brewer in the United States in 1957.

Anheuser-Busch International, Inc. was established in 1981, and is responsible for the company's foreign beer operations and equity investments. However, after the InBev takeover, A-BII essentially has been shut down and those respective operations were transferred to the other InBev zones where the interests are located.

As of 2008, it has 48.9% share of beer sales in the United States (by barrels), and produces about 11 billion bottles and cans of beer a year.

Up until 2009, Anheuser-Busch was also one of the largest theme park owners/operators in the United States, with ten parks throughout the country through its entertainment division, Busch Entertainment Corporation. On October 7, 2009, parent company Anheuser-Busch InBev announced plans to sell the division to The Blackstone Group for up to $2.7 Billion USD.

Acquisition by InBev

On June 12, 2008, Brazilian-Belgian brewing company InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...

 announced that it had made a US$ 46 billion dollar offer for the company. which if it was accepted would join two of the world's four largest brewing companies (based on revenue) and create a company brewing three of the highest grossing beers in the world, namely Bud Light, Budweiser, and Skol
Skol
Skol was initially created to be a global beer brand. Allied Breweries , Labatt , Pripps-Bryggerierna and Unibra formed a new company called Skol International in 1964. Its aim was the creation of a world-wide beer brand, Skol, which could be licensed, manufactured and marketed across the world...

. InBev also stated that the merger would not result in any U.S. brewery closures and they would also attempt to retain management and board members from both companies. On June 25, 2008, Anheuser-Busch officially announced that they would reject InBev's offer and provide a restructuring of company to maintain shareholders and United States World Headquarters in St. Louis. On July 1, 2008, InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...

 urged Anheuser-Busch shareholders to vote in favor of the buyout as InBev felt the offer of $65 per share should be considered a reasonable offer in view of the falling stock market. The company had previously filed suit in Delaware
Delaware
Delaware is a U.S. state located on the Atlantic Coast in the Mid-Atlantic region of the United States. It is bordered to the south and west by Maryland, and to the north by Pennsylvania...

, after the rejection of their offer, to ensure that the stockholders could oust Anheuser-Busch's 13 board members. On July 7, 2008, Anheuser-Busch filed a lawsuit against InBev to stop them from soliciting support of shareholders, stating that the company's offer is an illegal scheme. InBev was also accused of concealing that they do business in Cuba
Cuba
The Republic of Cuba is an island nation in the Caribbean. The nation of Cuba consists of the main island of Cuba, the Isla de la Juventud, and several archipelagos. Havana is the largest city in Cuba and the country's capital. Santiago de Cuba is the second largest city...

, which might have created additional obstacles to their efforts to operate in the United States.

On July 13, 2008, Anheuser-Busch and InBev said they had agreed to a deal, pending shareholder and regulatory approval, for InBev to purchase the American icon at $70 per share, creating a new company to be named Anheuser-Busch InBev. Anheuser-Busch would get two seats on the combined board of directors. The all-cash agreement, almost $52 billion in total equity, created the world’s largest brewer, uniting the maker of Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

 and Michelob with the producer of Beck's
Beck's
Brauerei Beck & Co is a German brewery in the north German city of Bremen. Owned by local families until February 2002, it was then sold to Interbrew for 1.8 billion euros. The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas...

, Stella Artois
Stella Artois
Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...

, Hoegaarden, Leffe
Leffe
Leffe is a beer brand owned by InBev Belgium, the European operating arm of the global Anheuser–Busch InBev brewery giant. There are several beers in the range, and they are marketed as Abbey beers. They are brewed in large quantities and are widely distributed.-History:The abbey was founded in...

, Bass
Bass (beer)
The Bass Brewery was founded as a brewery in 1777 by William Bass in Burton upon Trent, England. The main brand was Bass Pale Ale, which was once the highest selling beer in the UK...

, Labatt and Brahma
Brahma (beer)
Brahma is a Brazilian beer, originally made by the Companhia Cervejaria Brahma which was founded in 1888. The brands are now owned by Anheuser–Busch InBev, formed by a merger between Anheuser–Busch and InBev...

. The two companies had combined yearly sales of more than $36.4 billion, surpassing the current No. 1 brewer, London-based SABMiller
SABMiller
SABMiller plc is a global brewing and bottling company headquartered in London, United Kingdom. It is the world's second-largest brewing company measured by revenues and is also a major bottler of Coca-Cola. Its brands include Grolsch, Miller Genuine Draft, Peroni Nastro Azzurro and Pilsner Urquell...

.

Changes introduced by InBev

On November 18, 2008, the acquisition was completed and the company is now known as Anheuser-Busch Inbev.
Within six months, InBev "turned a family-led company that spared little expense into one that is focused intently on cost-cutting and profit margin
Profit margin
Profit margin, net margin, net profit margin or net profit ratio all refer to a measure of profitability. It is calculated by finding the net profit as a percentage of the revenue.Net profit Margin = x100...

s, while rethinking the way it sells beer." InBev is applying an approach that "stresses a sharp eye on costs and incentive-based pay
Performance-related pay
Performance-related pay is money paid to someone relating to how well one works. Car salesmen, production line workers, for example, may be paid in this way, or through commission....

 structures" that it inherited from AmBev
AmBev
Ambev formally Companhia de Bebidas das Américas is a subsidiary of global brewing company Anheuser-Busch InBev and is the biggest brewery in South America and the fifth in the world...

 in a prior acquisition; among the changes:
  • 1,400 U.S. employees (6%) and 415 contractors were laid off
  • introduced what InBev called an "increased focus on meritocracy" that means salaried workers receive a base salary that was supposed to be targeted at 80% to 120% of the market rate (though this has not turned out to be the case, with many employees earning well under 100%). The difference in Base Salary is offset with a bonus system, which can account for 15–50% of a person's salary.
  • about 40 of its executives were granted a total of 28 million stock options, "potentially worth tens of millions of dollars to each recipient, if the company reduces its debt-to-income ratio
    Debt-to-income ratio
    A debt-to-income ratio is the percentage of a consumer's monthly gross income that goes toward paying debts. A debt-to-income ratio (often abbreviated DTI) is the percentage of a consumer's monthly gross income that goes toward paying debts. A debt-to-income ratio (often abbreviated DTI) is the...

     by about half in five years"
  • for senior management, elimination of executive assistants and private secretaries
  • elimination of free beer program known as the Anheuser Busch Hospitality Houses and Brewmasters Club formerly located at the theme parks. However, the St. Louis Anheuser-Busch Brewery Tour as well as the Grant's Farm park in St. Louis county both offer free AB products to their guests. On October 7, 2009 Anheuser Busch InBev announced the sale of its Busch Entertainment Corporation theme park division to The Blackstone Group. The sale was complete on December 1, 2009 and the division was renamed SeaWorld Parks & Entertainment.
  • announced it would end contributions to its pension plan for salaried employees in 2012
  • "ornate executive suites" were replaced by a "sea of desks"
  • the number of company-supplied BlackBerry
    BlackBerry
    BlackBerry is a line of mobile email and smartphone devices developed and designed by Canadian company Research In Motion since 1999.BlackBerry devices are smartphones, designed to function as personal digital assistants, portable media players, internet browsers, gaming devices, and much more...

    s for employees cut from 1,200 to 720
  • accounts payable
    Accounts payable
    Accounts payable is a file or account sub-ledger that records amounts that a person or company owes to suppliers, but has not paid yet , sometimes referred as trade payables. When an invoice is received, it is added to the file, and then removed when it is paid...

     terms lengthened to 120 days
  • zero-based budgeting
  • put its corporate jets up for sale
  • announced that in January 2010, it will stop providing life insurance
    Life insurance
    Life insurance is a contract between an insurance policy holder and an insurer, where the insurer promises to pay a designated beneficiary a sum of money upon the death of the insured person. Depending on the contract, other events such as terminal illness or critical illness may also trigger...

     for retirees
  • elimination of tuition reimbursement for all but its highest rated employees (those rated 4a and 4b)


These changes are also accompanied by changes in its advertising.

The changes continued in 2010, as Anheuser-Busch InBev:
  • Continued with layoffs according to the St. Louis Post-Dispatch
    St. Louis Post-Dispatch
    The St. Louis Post-Dispatch is the major city-wide newspaper in St. Louis, Missouri. Although written to serve Greater St. Louis, the Post-Dispatch is one of the largest newspapers in the Midwestern United States, and is available and read as far west as Kansas City, Missouri, as far south as...

     and employees (with more layoffs rumored to come)
  • Revamped their severance policy to require employees to sign away their rights to WARN pay before receiving severance

Breweries

In the United States, Anheuser-Busch operates 12 breweries. These are located in St. Louis, Missouri; Baldwinsville, New York; Cartersville, Georgia; Columbus, Ohio; Fairfield, California; Fort Collins, Colorado; Houston, Texas; Jacksonville, Florida; Van Nuys, Los Angeles, California; Merrimack, New Hampshire; Newark, New Jersey; and Williamsburg, Virginia.

St. Louis headquarters and brewery

Anheuser-Busch InBev's North American headquarters are located in St. Louis, Missouri. The brewery, opened in 1852, is a National Historic Landmark District, and includes three buildings listed as National Historic Landmarks. Free public tours of the brewery are given. The tour takes visitors through the complex, and those of the legal age
National Minimum Drinking Age Act
The National Minimum Drinking Age Act of 1984 was passed on July 17, 1984 by the United States Congress as a mechanism whereby all states would become thereafter required to legislate the age of 21 years as a minimum age for purchasing and publicly possessing alcoholic beverages...

 can enjoy two free glasses of any Anheuser-Busch product in the Hospitality Room after the tour. Tourists can see beer being made and packaged in a working part of the brewery.

The company keeps a rotation of its famous Budweiser Clydesdales
Budweiser Clydesdales
The Budweiser Clydesdales are a group of Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are six "hitches" or teams of horses, five that travel around the United States and one that remains in their official home at the company headquarters at the...

 at its headquarters, and visitors to the brewery can observe the Clydesdales in their exercise field and see their places in the carriage house. Some of the herd is kept at the company farm in St. Louis County
St. Louis County, Missouri
St. Louis County is a county located in the U.S. state of Missouri. Its county seat is Clayton. St. Louis County is part of the St. Louis Metro Area wherein the independent City of St. Louis and its suburbs in St. Louis County, as well as the surrounding counties in both Missouri and Illinois all...

. The farm, known as Grant's Farm
Grant's Farm
Grant's Farm is a historic farm in St. Louis, Missouri, which was once owned by Ulysses S. Grant. The Farm is now owned by the Busch family, who used to own Anheuser-Busch brewing company. The farm is filled with many animals including buffalo, elephants, camels, donkeys, goats, peacocks, the...

 (having been owned by former President Ulysses S. Grant
Ulysses S. Grant
Ulysses S. Grant was the 18th President of the United States as well as military commander during the Civil War and post-war Reconstruction periods. Under Grant's command, the Union Army defeated the Confederate military and ended the Confederate States of America...

 at one time), is home to a menagerie of animals such as elephants, tortoises, and a variety of exotic hooved mammals. Since 2008, approximately half of the Budweiser Clydesdales are kept at the Warm Springs Ranch near Boonville Missouri.

The brewery was designated a U.S. National Historic Landmark
National Historic Landmark
A National Historic Landmark is a building, site, structure, object, or district, that is officially recognized by the United States government for its historical significance...

 in 1966. The landmarked area includes 189 structures spread over 142 acre (0.57465412 km²), including many red brick Romanesque ones "with square crenelated towers and elaborate details." The Brew House, built in 1891-1892, is particularly notable for its "multi-storied hop chandeliers, intricate iron-work, and utilization of natural light".

International operations

Anheuser-Busch, prior to the take-over, operated Anheuser-Busch International Inc. which handled the international operations (described below). After the InBev takeover, however, those specific interests and the management oversight of them has been transferred to those respective zones (Harbin, for example, is now managed by the Asia-Pacific Zone of A-B InBev). The following description of A-BII areas, therefore, is left here for historical purposes:

Outside the United States, Anheuser-Busch operates 15 breweries - 14 in China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

 and one in the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

; In China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...

, A-B operates Budweiser Wuhan International Brewing Company, Ltd. and Harbin Brewery
Harbin Brewery
Harbin Brewery is a Chinese brewery founded in 1900 in Harbin, China. As China's fourth largest brewery and its oldest one, it has a leading position in Northeast China and owns the Hapi beer brand....

 Group Ltd which A-B fully acquired in 2004. Chinese production of AB products in China started, in Wuhan, after their purchase of a local brewery in 1997. In the United Kingdom
United Kingdom
The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

, the Budweiser Stag Brewing Company Ltd. produces and packages Budweiser, but this brewery is due to close in 2010 as part of cost controls introduced following Anheuser-Busch's acquisition by InBev
InBev
InBev is a subsidiary of Anheuser-Busch InBev. The company existed independently for several years - since the merger between Interbrew and AmBev and until the acquisition of Anheuser-Busch. InBev has operations in over 30 countries and sales in over 130 countries...

.

Budweiser is also locally brewed in eight other countries: Argentina, Canada, Ireland, Italy, Japan, Russia, South Korea and Spain.

Anheuser-Busch strategic equity investments include:
  • 50.2% of Grupo Modelo
    Grupo Modelo
    Grupo Modelo is a large brewery in Mexico, It has 63% of the Mexican beer market, and exports beer to the United Kingdom, United States and Canada . Its export brands include Corona, Modelo, and Pacífico...

     in Mexico
  • 7% of Tsingtao Brewery
    Tsingtao Brewery
    Tsingtao Brewery Co.,Ltd. is China's second largest brewery. It was founded in 1903 by German settlers and now claims about 15% of domestic market share. The beer is produced in Tsingtao/Qingdao in Shandong province , but the name of the beer uses the old École française d'Extrême-Orient...

     Company Ltd. in China (19.9% was sold to Asahi; the remaining interest was sold to another group - as of April 2009, A-B no longer has a stake in Tsingtao)
  • 34% of craft beer Redhook Ale Brewery
    Redhook Ale Brewery
    The Redhook Ale Brewery , headquartered in Seattle, Washington, is a brewer of craft beers, with operations in Woodinville, Washington and Portsmouth, New Hampshire. It was founded in Seattle in 1981, by Paul Shipman and Gordon Bowker and is owned by the Craft Brewers Alliance.-Beers:Redhook...

  • 40% of Widmer Brothers Brewery
    Widmer Brothers Brewery
    Widmer Brothers is an American brewery founded in 1984 in Portland, Oregon by brothers Kurt and Robert H. Widmer. It is the 9th largest brewing company in the US as part of the Craft Brewers Alliance, Inc.-Details:...

  • 99.77% of Harbin Brewery
    Harbin Brewery
    Harbin Brewery is a Chinese brewery founded in 1900 in Harbin, China. As China's fourth largest brewery and its oldest one, it has a leading position in Northeast China and owns the Hapi beer brand....


Beverage products

Anheuser-Busch's best known beer
Beer
Beer is the world's most widely consumed andprobably oldest alcoholic beverage; it is the third most popular drink overall, after water and tea. It is produced by the brewing and fermentation of sugars, mainly derived from malted cereal grains, most commonly malted barley and malted wheat...

s include brands such as Budweiser
Budweiser (Anheuser-Busch)
Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

, Busch, Michelob, Bud Light, and Natural Light
Natural Light
Natural Light is a reduced-calorie light pilsner brewed by Anheuser-Busch since its introduction on July 31, 1977. Its ingredients are listed as water, barley malt, cereal grains, yeast, and hops...

. The company also produces more than 100 beers, import beers, specialty beers, nonalcoholic brews, malt liquor
Malt liquor
Malt liquor is a North American term referring to a type of beer with high alcohol content. In legal statutes, the term often includes any alcoholic beverage above or equal to 5% alcohol by volume made with malted barley. In common parlance, however, it is used for high-alcohol beers made with...

s ( such as King Cobra and Hurricane), and flavored malt beverage
Malt beverage
Malt beverage is an American term for both alcohol containing and non-alcoholic fermented beverages, in which the primary ingredient is the grain, or seed of the barley plant, which has been allowed to sprout in a traditional way called slightly before it is processed...

s (e.g. the Bacardi Silver family and Tequiza). As of July 2009, the #1 bestselling beer in America is Bud Light.

The company introduced a flavored 12% abv malt liquor
Malt liquor
Malt liquor is a North American term referring to a type of beer with high alcohol content. In legal statutes, the term often includes any alcoholic beverage above or equal to 5% alcohol by volume made with malted barley. In common parlance, however, it is used for high-alcohol beers made with...

 under the name Spykes in 2007. It was sold in colorful, 2-ounce
Ounce
The ounce is a unit of mass with several definitions, the most commonly used of which are equal to approximately 28 grams. The ounce is used in a number of different systems, including various systems of mass that form part of the imperial and United States customary systems...

 bottles. Available flavors included mango
Mango
The mango is a fleshy stone fruit belonging to the genus Mangifera, consisting of numerous tropical fruiting trees in the flowering plant family Anacardiaceae. The mango is native to India from where it spread all over the world. It is also the most cultivated fruit of the tropical world. While...

, lime
Lime (fruit)
Lime is a term referring to a number of different citrus fruits, both species and hybrids, which are typically round, green to yellow in color, 3–6 cm in diameter, and containing sour and acidic pulp. Limes are a good source of vitamin C. Limes are often used to accent the flavors of foods and...

, melon
Melon
thumb|200px|Various types of melonsThis list of melons includes members of the plant family Cucurbitaceae with edible, fleshy fruit e.g. gourds or cucurbits. The word "melon" can refer to either the plant or specifically to the fruit...

 and chocolate
Chocolate
Chocolate is a raw or processed food produced from the seed of the tropical Theobroma cacao tree. Cacao has been cultivated for at least three millennia in Mexico, Central and South America. Its earliest documented use is around 1100 BC...

. It was withdrawn in the same year after criticism from alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....

 industry watchdog groups that it was being marketed to underage customers, and the Alcohol and Tobacco Tax and Trade Bureau
Alcohol and Tobacco Tax and Trade Bureau
The Alcohol and Tobacco Tax and Trade Bureau, statutorily named the Tax and Trade Bureau and frequently shortened to TTB, is a bureau of the United States Department of the Treasury....

 found that the labeling of Spykes was illegal.

Brands imported and distributed

In addition to brewing its own beer, Anheuser-Busch is responsible for the importation and distribution in the U.S. of a number of international beers.
These include Beck's
Beck's
Brauerei Beck & Co is a German brewery in the north German city of Bremen. Owned by local families until February 2002, it was then sold to Interbrew for 1.8 billion euros. The brewery was formed under the name Kaiserbrauerei Beck & May o.H.G. in 1873 by Lüder Rutenberg, Heinrich Beck and Thomas...

 from Germany, Czechvar (known as Budvar in Europe) from the Czech Republic, Kirin
Kirin Brewery Company
is a Japanese company. It is a member of the Mitsubishi keiretsu.-Overview:Kirin sells two of the most popular beers in Japan, Kirin Lager--the country's oldest beer brand--and Ichiban Shibori. In the happoshu category, Kirin Tanrei is the top seller. Kirin handles domestic distribution for...

 from Japan, Bass Ale and Boddingtons
Boddingtons
Boddingtons Bitter is a bitter ale originally brewed at the Strangeways Brewery, Manchester, England. It was promoted as The Cream of Manchester from the late 1980s until 2004, when the Strangeways brewery was closed and production moved to Magor, South Wales and Salmesbury, Lancashire...

 from England, and Hoegaarden, Leffe
Leffe
Leffe is a beer brand owned by InBev Belgium, the European operating arm of the global Anheuser–Busch InBev brewery giant. There are several beers in the range, and they are marketed as Abbey beers. They are brewed in large quantities and are widely distributed.-History:The abbey was founded in...

, and Stella Artois
Stella Artois
Stella Artois is a 5% ABV lager brewed in Leuven, Belgium since 1926. In the UK, Canada and New Zealand a 4% ABV version is also available.-Production:...

 from Belgium.

Advertising


Prior to its acquisition by InBev, the company was known in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

 for its advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...

 presence, including a sports marketing division which creates advertising material for the Super Bowl
Super Bowl
The Super Bowl is the championship game of the National Football League , the highest level of professional American football in the United States, culminating a season that begins in the late summer of the previous calendar year. The Super Bowl uses Roman numerals to identify each game, rather...

 and many other sporting events. Budweiser has sponsored horse racing events and motor sports including NASCAR and the "Budweiser King" championship top fuel dragster of Kenny Bernstein.

Busch television campaigns have included:
  • Clydesdales
    Clydesdale (breed)
    The Clydesdale is a breed of draught horse derived from the farm horses of Clydesdale, Scotland, and named after that region. Although originally one of the smaller breeds of draught horses, it is now a tall breed. Often bay in colour, they show significant white markings due to the presence of...

    , used both at liberty and being driven
    Driving (horse)
    Driving, when applied to horses, ponies, mules, or donkeys, is a broad term for hitching equines to a wagon, carriage, cart, sleigh, or other horse-drawn vehicle by means of a harness and working them in this way...

     in harness
    Horse harness
    A horse harness is a type of horse tack that allows a horse or other equine to pull various horse-drawn vehicles such as a carriage, wagon or sleigh. Harnesses may also be used to hitch animals to other loads such as a plow or canal boat....

    , such as:
    • The Budweiser Clydesdales
      Budweiser Clydesdales
      The Budweiser Clydesdales are a group of Clydesdale horses used for promotions and commercials by the Anheuser-Busch Brewing Company. There are six "hitches" or teams of horses, five that travel around the United States and one that remains in their official home at the company headquarters at the...

       pulling traditional beer wagons
    • The traditional holiday
      Christmas
      Christmas or Christmas Day is an annual holiday generally celebrated on December 25 by billions of people around the world. It is a Christian feast that commemorates the birth of Jesus Christ, liturgically closing the Advent season and initiating the season of Christmastide, which lasts twelve days...

       spot featuring the Clydesdales pulling a sleigh through a snowy town, concluding with a closeup of a wreath on a door.
    • Clydesdales playing American football
      American football
      American football is a sport played between two teams of eleven with the objective of scoring points by advancing the ball into the opposing team's end zone. Known in the United States simply as football, it may also be referred to informally as gridiron football. The ball can be advanced by...

       (with a couple cowboys as the audience, and a zebra
      Zebra
      Zebras are several species of African equids united by their distinctive black and white stripes. Their stripes come in different patterns unique to each individual. They are generally social animals that live in small harems to large herds...

       for a referee
      Referee
      A referee is the person of authority, in a variety of sports, who is responsible for presiding over the game from a neutral point of view and making on the fly decisions that enforce the rules of the sport...

      )
    • A donkey
      Donkey
      The donkey or ass, Equus africanus asinus, is a domesticated member of the Equidae or horse family. The wild ancestor of the donkey is the African Wild Ass, E...

       that thinks he's a horse and wants to be one of the Budweiser Clydesdales
    • A Clydesdale foal
      Foal
      A foal is an equine, particularly a horse, that is one year old or younger. More specific terms are colt for a male foal and filly for a female foal, but these terms are used until the horse is age three or four. When the foal is nursing from its dam , it may also be called a suckling...

      , who dreams of making the hitch, pretending to pull the beer wagon, which is secretly being pushed from behind by his Clydesdale parents.
  • Dalmatians
    Dalmatian (dog)
    The Dalmatian is a breed of dog whose roots are often said to trace back to Dalmatia, a region of Croatia where the first illustrations of the dog have been found. The Dalmatian is noted for its unique black- or brown-spotted coat and was mainly used as a carriage dog in its early days...

    , also associated with the traditional Budweiser Clydesdale iconography
  • The "Gimme a light" spots;
  • "You can call me Ray, or you can call me Jay" (as referenced in Being There
    Being There
    Being There is a 1979 American comedy-drama film directed by Hal Ashby. Adapted from the 1971 novella written by Jerzy Kosinski, the screenplay was coauthored by Kosinski and Robert C. Jones. The film stars Peter Sellers, Shirley MacLaine, Melvyn Douglas, Jack Warden, Richard A...

    and The Simpsons
    The Simpsons
    The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

    )
  • Frogs
    Budweiser Frogs
    The Budweiser Frogs are three life-like puppet frogs named "Bud", "Weis", and "Er", who began appearing in American television commercials for Budweiser beer during Super Bowl XXIX in 1995. They are part of one of the most well-known international alcohol advertising campaigns. They were created...

     saying "Bud-weis-er." The ad campaign later spawned additional characters: Louie and Frankie the chameleon
    Chameleon
    Chameleons are a distinctive and highly specialized clade of lizards. They are distinguished by their parrot-like zygodactylous feet, their separately mobile and stereoscopic eyes, their very long, highly modified, and rapidly extrudable tongues, their swaying gait, the possession by many of a...

    s and an inept ferret
    Ferret
    The ferret is a domesticated mammal of the type Mustela putorius furo. Ferrets are sexually dimorphic predators with males being substantially larger than females. They typically have brown, black, white, or mixed fur...

     hit man.
  • The annual Bud Bowl
    Bud Bowl
    The Bud Bowl was a stop motion animated Super Bowl advertising campaign first aired in 1989, and sporadically during the 1990s. It served as an advertisement for Anheuser-Busch's Budweiser family of beers. It featured Budweiser bottles playing a football game against Bud Light bottles.-History:Bud...

    .
  • The "Waazzzup
    Whassup?
    Whassup? was a commercial campaign for Anheuser-Busch Budweiser beer from 1999 to 2002. The first spot aired during Monday Night Football, December 20, 1999. The ad campaign was run worldwide and became a pop culture catchphrase...

    " series.
  • The "Real American Heroes/Real Men of Genius
    Real Men of Genius
    Real Men of Genius is a series of advertisements, primarily 60-second American radio spots, for Bud Light beer. The campaign was originally created by Bob Winter, a copywriter at DDB Chicago....

    " series of humorous radio and television ads.
  • In the past they have marketed their beer through the name NASCAR Busch Series and on Darrell Waltrip's #11 Chevy Monte Carlo, Ricky Craven's #25 Chevy Monte Carlo (Then #50), Dale Earnhardt Jr's #8 Chevy Monte Carlo, and then passed on to Kasey Kahne's #9 Dodge Charger (Ford Fusion in 2010). Currently they sponsor Kevin Harvick's #29 Chevy Impala for the first 20 races of the 2011 NASCAR Sprint Cup Series Season as well as numerous campaigns in the NHRA such as The Big Bud Shootout at the US Nationals and major sponsorship with Kenny Bernstein Racing
  • Bud Man is an advertising character for Budweiser
    Budweiser (Anheuser-Busch)
    Budweiser is a 5.0% abv American-style lager introduced in 1876 by Adolphus Busch and one of the highest selling beers in the United States. It is made with up to 30% rice in addition to hops and barley malt. Budweiser is produced in various breweries located around the world...

     beer. He is a superhero
    Superhero
    A superhero is a type of stock character, possessing "extraordinary or superhuman powers", dedicated to protecting the public. Since the debut of the prototypical superhero Superman in 1938, stories of superheroes — ranging from brief episodic adventures to continuing years-long sagas —...

     and appears on many products aimed at coeds on University
    University
    A university is an institution of higher education and research, which grants academic degrees in a variety of subjects. A university is an organisation that provides both undergraduate education and postgraduate education...

     campuses. He also inspired Duffman, a character on The Simpsons
    The Simpsons
    The Simpsons is an American animated sitcom created by Matt Groening for the Fox Broadcasting Company. The series is a satirical parody of a middle class American lifestyle epitomized by its family of the same name, which consists of Homer, Marge, Bart, Lisa and Maggie...

    .
  • In the UK when Budweiser became the sponsor of the English Premier League, a humorous series of ads involved the subsequent (fictional) 'Americanisation' of the game, including such ideas as giving the teams more exciting names (The Portsmouth Pirates) and the merging of longtime rival teams Manchester City
    Manchester City F.C.
    Manchester City Football Club is an English Premier League football club based in Manchester. Founded in 1880 as St. Mark's , they became Ardwick Association Football Club in 1887 and Manchester City in 1894...

     and Manchester United
    Manchester United F.C.
    Manchester United Football Club is an English professional football club, based in Old Trafford, Greater Manchester, that plays in the Premier League. Founded as Newton Heath LYR Football Club in 1878, the club changed its name to Manchester United in 1902 and moved to Old Trafford in 1910.The 1958...

     into one Team Manchester, all with the tagline "you do the football, we'll do the beer". A-B is sponsor of the St Louis (formerly Busch) Soccer Club and, until 2009, owned the Anheuser-Busch Center in suburban Fenton
    Fenton, Missouri
    Fenton is a city in St. Louis County, Missouri, United States, and a suburb of St. Louis. The population was 4,022 at the 2010 census.-History:Due to its proximity to fertile land and the Meramec River, the Fenton area has been inhabited for over 1,000 years...

    . The latter has a 10,000-seat soccer park that hosts the Missouri state championships
    Missouri State High School Activities Association
    The Missouri State High School Activities Association is the governing body for high school activities throughout the state of Missouri...

    . The facilities are now owned and operated by the St. Louis Athletica
    St. Louis Athletica
    Saint Louis Athletica was an American professional soccer club that was based in the St. Louis suburb of Fenton, Missouri that participated in Women's Professional Soccer. Athletica started the 2009 season playing its home games at Ralph Korte Stadium, on the campus of SIUE in Edwardsville,...

    women's professional soccer team. The professional team plays there, along with area club and high school teams.
  • Current television commercials use the slogan "King of Beers"
  • A widely-known "This Bud's for you" ad campaign


The company has long been known for its jingles. A few of them are:
  • "Here Comes the King
    Here Comes the King
    Here Comes the King is a well-known advertising jingle written for Budweiser, whose slogan is "The King of beers." Budweiser is the flagship brand of the Anheuser-Busch brewery....

    " - heard annually over Christmas ads featuring Clydesdales
  • "When You Say Budweiser, You've Said It All"
  • "Cub Fan, Bud Man" - a Blues Brothers
    The Blues Brothers
    The Blues Brothers are an American blues and soul revivalist band founded in 1978 by comedy actors Dan Aykroyd and John Belushi as part of a musical sketch on Saturday Night Live...

     homage (based on their version of "Soul Man
    Soul Man (song)
    "Soul Man" is a 1967 song written by Isaac Hayes and David Porter, first successful as a #2 hit single by Atlantic Records soul duo Sam & Dave.-Song history and background:...

    ") done by Harry Caray
    Harry Caray
    Harry Caray, born Harry Christopher Carabina, was an American baseball broadcaster on radio and television. He covered four Major League Baseball teams, beginning with a long tenure calling the games of the St...

     for WGN-TV
    WGN-TV
    WGN-TV, virtual channel 9 , is the CW-affiliated television station in Chicago, Illinois built, signed on, and owned by the Tribune Company. WGN-TV's studios and offices are located at 2501 W...

     broadcasts of Chicago Cubs
    Chicago Cubs
    The Chicago Cubs are a professional baseball team located in Chicago, Illinois. They are members of the Central Division of Major League Baseball's National League. They are one of two Major League clubs based in Chicago . The Cubs are also one of the two remaining charter members of the National...

     games
  • "There Is a Tavern in the Town" - old song with wording changes including "Busch" instead of "wine"
  • "Under the Anheuser Bush
    Under the Anheuser Bush
    Under the Anheuser Bush was an early-1900s popular song commissioned by the Anheuser-Busch brewery. Its name is an obvious pun on the company name. In fact, the German word "Busch" is equivalent to the English word "bush"....

    " (an early 1900s popular recording)


Since the acquisition by InBev, significant changes in advertising plans have been rolled out, predicated
on the belief that "changing demographics
Demographics
Demographics are the most recent statistical characteristics of a population. These types of data are used widely in sociology , public policy, and marketing. Commonly examined demographics include gender, race, age, disabilities, mobility, home ownership, employment status, and even location...

 and media habits no longer require spending as much on mainstream sports events":
  • A-B is cutting its television advertising budget for the U.S. broadcast of the 2010 Winter Olympics
    2010 Winter Olympics
    The 2010 Winter Olympics, officially the XXI Olympic Winter Games or the 21st Winter Olympics, were a major international multi-sport event held from February 12–28, 2010, in Vancouver, British Columbia, Canada, with some events held in the suburbs of Richmond, West Vancouver and the University...

     and the 2012 Summer Olympics
    2012 Summer Olympics
    The 2012 Summer Olympic Games, officially known as the "London 2012 Olympic Games", are scheduled to take place in London, England, United Kingdom from 27 July to 12 August 2012...

     and "won't seek to be the exclusive beer advertiser" for those events
  • dropping Omnicom Group
    Omnicom Group
    Omnicom Group is a holding company whose agencies provide marketing and communications services in the disciplines of advertising, customer relationship management , strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and...

    's Goodby, Silverstein & Partners, and other advertising agencies "responsible for some of its best-known past ads"
  • paying by the project rather than an annual lump sum
    Lump sum
    A lump sum is a single payment of money, as opposed to a series of payments made over time .The United States Department of Housing and Urban Development distinguishes between "price analysis" and "cost analysis" by whether the decision maker compares lump sum amounts, or subjects contract prices...

  • reducing the annual number of new advertisements from 100 to 50-60.

Environmental record

In 2002, the Political Economy Research Institute ranked Anheuser–Busch 40th among the "Toxic 100", a list of U.S. corporations most responsible for air pollution
Air pollution
Air pollution is the introduction of chemicals, particulate matter, or biological materials that cause harm or discomfort to humans or other living organisms, or cause damage to the natural environment or built environment, into the atmosphere....

. The study found that Anheuser–Busch released 1,002,786 kg (2,213,657 lbs) of toxic pollutants annually into the air. This is mainly because large amounts of CO2 are released during the process of fermentation.

Anheuser-Busch has received numerous awards for its efforts to reduce its impact on the environment. In 1995 Anheuser-Busch's Baldwinsville brewery won an award for pollution prevention from the New York Governor for its use of a "comprehensive, energy-producing pollution-prevention system - bioenergy recovery - to treat wastewater from the brewing process." The brewery also reduced solid waste by nearly 70 percent from 1990 to 1994. In addition, the Baldwinsville brewery found markets for previous "waste" materials used in the fermentation of Anheuser-Busch beers. The Anheuser-Busch Recycling Corp. recycled more than 27 billion cans in 2006, a number far greater than what was used in its own packaging. Similarly, Anheuser-Busch has set short-term goals to reduce energy consumption 5% and increasing use of renewable fuel from 8 to 15% by 2010. Along with these goals, Anheuser-Busch has succeeded in cutting down its water use by 3 % since 2002. Anheuser-Busch is investigating several other renewable energy possibilities such as biomass, wind, solar, and landfill gas
Landfill gas
Landfill gas is a complex mix of different gases created by the action of microorganisms within a landfill.-Production:Landfill gas production results from chemical reactions and microbes acting upon the waste as the putrescible materials begins to break down in the landfill...

 as a fuel to reduce the company's environmental impact. The Corporation has also made commitments to decrease its greenhouse gas emissions "by 5 percent from its 2005 baseline by 2010 as part of its membership in the U.S. Environmental Protection Agency's Climate Leaders program."

The brewery also operates an environmental outreach program to encourage recycling, energy conservation, and habitat preservation, as well as to prevent littering and water pollution. For past 18 years Anheuser-Busch employees have participated in "Green Week", which focuses on environmental conservation education for employees and their families.

Anheuser-Busch states they do not use animal derived products, artificial ingredients, additives or preservatives at any stage of the brewing process or as part of the packaging in any of their range, with the exception of three Michelob products and two Bud Light products, which contain honey and shellfish respectively, and are marketed as such. All other Anheuser-Busch beers are brewed using water, yeast, barley malt, hops, and additional cereal grains. Anheuser-Busch eliminates the need for isinglass
Isinglass
Isinglass is a substance obtained from the dried swim bladders of fish. It is a form of collagen used mainly for the clarification of wine and beer. It can also be cooked into a paste for specialized gluing purposes....

 finings by settling and removing particles before fermentation. The beechwood aging process also helps to attract and remove yeast from the brew before the lagering process has ended. This only applies to the beers the company brews itself.

Additional subsidiaries

Anheuser-Busch subsidiaries include:
  • Anheuser-Busch Agricultural Operations: Produces and enhances the incoming quality of raw materials for the company's beers.
  • St. Louis Refrigerated Car Co.
    St. Louis Refrigerator Car Company
    The St. Louis Refrigerator Car Company was a private refrigerator car line established on February 3, 1878, Anheuser-Busch's first subsidiary. The company formed to facilitate large-scale distribution of the company's products via the U.S. rail network...

    : Manages rail/truck transload operation and other properties in St. Louis. This subsidiary was established on February 3, 1878 as Anheuser-Busch's first subsidiary to facilitate large-scale distribution of the company's products via the U.S. rail network as part of A-B's decision to promote Budweiser as a nationwide beer brand.
  • Manufacturers Railway Co.: Provides terminal rail-switching services to south St. Louis industries. Its two trucking subsidiaries provide delivery of cans, bottles and outbound beer for four Anheuser-Busch breweries.
  • Anheuser-Busch Recycling Corp.: One of the world's largest recyclers of used aluminum beverage containers.
  • Eagle Packaging, Inc.: Provides liner material for both the crowns and closures used in Anheuser-Busch packaging.
  • Busch Properties, Inc.
    Busch Properties, Inc.
    Busch Properties, Inc. , is a corporation, which operates resort, residential and commercial properties in the United States. It was established in 1969 as a subsidiary of Anheuser-Busch, Inc. , the largest brewing company in the United States, which is based in St. Louis, Missouri...

    : Operates resort, residential and commercial properties.

Other business relationships

Owens-Illinois
Owens-Illinois
Owens-Illinois Inc. is a Fortune 500 company that specializes in container glass products. It is one of the world's leading manufacturers of packaging products, holding the position of largest manufacturer of glass containers in North America, South America, Asia-Pacific and Europe...

 supplies glass bottles to many of the Anheuser-Busch breweries around the world including a brand new plant in Windsor, Colorado
Windsor, Colorado
The Town of Windsor is a Home Rule Municipality in Larimer and Weld counties in the U.S. state of Colorado. According to the 2010 Census, the population of the town was 18,644. Windsor is located in the region known as Northern Colorado. Windsor is situated north of the Colorado State Capitol in...

. Anheuser-Busch bought Longhorn Glass, a former Anchor Hocking Glass plant providing glass for the Houston Brewery, and has partnered with O-I to make glass bottles for A-B in several other cases.

Anheuser-Busch distributes Borba Skin Balance Water, Monster Energy
Monster Energy
-Distribution :Though it is not widely advertised in the media, Monster receives a large amount of recognition from its sponsorship of various sporting events, including motocross and car racing. Hansen Natural Corporation announced a distribution agreement with Anheuser-Busch in the U.S. and Grupo...

, Lost Energy, Rumba Energy, and
Icelandic Glacial spring water.

St. Louis Cardinals

The St. Louis Cardinals
St. Louis Cardinals
The St. Louis Cardinals are a professional baseball team based in St. Louis, Missouri. They are members of the Central Division in the National League of Major League Baseball. The Cardinals have won eleven World Series championships, the most of any National League team, and second overall only to...

 baseball club were owned by Anheuser-Busch from February 20, 1953 until the club was sold to a group of private investors on March 21, 1996. Busch Memorial Stadium
Busch Memorial Stadium
Busch Memorial Stadium, also known as Busch Stadium, was a multi-purpose sports facility in St. Louis, Missouri that operated from 1966 to 2005....

, paid for and built by the brewery in the mid-1960s, was recently demolished and replaced by a new ballpark. Anheuser-Busch signed an agreement for the new ballpark
Busch Stadium
Busch Stadium is the home of the St. Louis Cardinals, of MLB...

 to retain the "Busch Stadium
Busch Stadium
Busch Stadium is the home of the St. Louis Cardinals, of MLB...

" name on the new building through 2025.

Wholesalers and distributors

Anheuser-Busch delivers its products to retailers through a large network of wholesalers and distributors. In the United States, there are about 800 of these; One of the largest is Hensley & Co.
Hensley & Co.
Hensley & Co., also known as Hensley Beverage Company, is an Anheuser-Busch beer wholesaler and distributor headquartered in the West Phoenix area of Phoenix, Arizona. It markets to the Phoenix, Tempe, and Prescott Valley areas. It is the third-largest Anheuser-Busch distributor in the United...

 in Phoenix, Arizona
Phoenix, Arizona
Phoenix is the capital, and largest city, of the U.S. state of Arizona, as well as the sixth most populated city in the United States. Phoenix is home to 1,445,632 people according to the official 2010 U.S. Census Bureau data...

, with yearly sales of over 20 million cases of Anheuser-Busch beers, and whose chair is Cindy Hensley McCain
Cindy Hensley McCain
Cindy Lou Hensley McCain is an American businesswoman, and philanthropist, and the wife of United States Senator and 2000 and 2008 presidential candidate John McCain of Arizona....

, the wife of the Republican
Republican Party (United States)
The Republican Party is one of the two major contemporary political parties in the United States, along with the Democratic Party. Founded by anti-slavery expansion activists in 1854, it is often called the GOP . The party's platform generally reflects American conservatism in the U.S...

 Presidential nominee
Presidential nominee
In United States politics and government, the term presidential nominee has two distinct meanings.The first is the person chosen by the primary voters and caucus-goers of a political party to be the party's nominee for President of the United States...

 for 2008, Senator John McCain
John McCain
John Sidney McCain III is the senior United States Senator from Arizona. He was the Republican nominee for president in the 2008 United States election....

 of Arizona
Arizona
Arizona ; is a state located in the southwestern region of the United States. It is also part of the western United States and the mountain west. The capital and largest city is Phoenix...

.
The Gaudio family of Illinois hold the longest running wholesalers for Anheuser-Busch, dating back from 1904. Charles Gaudio started an association with Anheuser-Busch as a distributor in a southern Illinois town called Benld. Earl Gaudio, of Danville, IL celebrated 100 years of family ownership with Anheuser-Busch in 2004. He built his wholesaler in 1956. A. Gaudio, Earl's nephew, presides over the Jacksonville, IL distributorship. When he retired from baseball
Baseball
Baseball is a bat-and-ball sport played between two teams of nine players each. The aim is to score runs by hitting a thrown ball with a bat and touching a series of four bases arranged at the corners of a ninety-foot diamond...

 after the 1968 Season, former New York Yankees
New York Yankees
The New York Yankees are a professional baseball team based in the The Bronx, New York. They compete in Major League Baseball in the American League's East Division...

 and St. Louis Cardinals
St. Louis Cardinals
The St. Louis Cardinals are a professional baseball team based in St. Louis, Missouri. They are members of the Central Division in the National League of Major League Baseball. The Cardinals have won eleven World Series championships, the most of any National League team, and second overall only to...

 outfielder
Outfielder
Outfielder is a generic term applied to each of the people playing in the three defensive positions in baseball farthest from the batter. These defenders are the left fielder, the center fielder, and the right fielder...

, Roger Maris
Roger Maris
Roger Eugene Maris was an American Major League Baseball right fielder. During the 1961 season, he hit a record 61 home runs for the New York Yankees, breaking Babe Ruth's single-season record of 60 home runs...

 was given a distributorship based in Gainesville, FL by August A. Busch, Jr..

The Lewis Bear Company in Pensacola, FL has records dating back to October 1891 with Anheuser-Busch, establishing the longest standing relationship between the brewer and a wholesaler. In 1991, they were recognized by Anhueser-Busch for their 100 years of continued service, and awarded a bronze eagle to signify its importance.

Corporate leadership

Dave Peacock
Dave Peacock (business)
Dave Peacock is the current President of the Anheuser-Busch InBev subsidiary, Anheuser-Busch. He succeeded August Busch IV in 2008 after the acquisition of Anheuser-Busch was completed by InBev on November 18, 2008. He earned his MBA from the Olin Business School at Washington University in St...

 is the current president and CEO of Anheuser-Busch Companies (2008–2009). Luiz Fernando Edmond is the Zone President for Anheuser-Busch InBev's North American Zone (Peacock reports to him). He was appointed by InBev to head the zone in 2008 and came to St. Louis from South America.

A chronology of past corporate leaders (President and CEO) is as follows:
  • 1860–1880 Eberhard Anheuser
    Eberhard Anheuser
    Eberhard Anheuser was a German-born soap and candle maker as well as the father-in-law of Adolphus Busch, the founder of the Anheuser-Busch Company. He and two of his brothers moved to America in 1842. He was a major creditor of the Bavarian Brewery Company, a struggling brewery founded in 1853...

     predecessor company E. Anheuser & Co.
  • 1880–1913 Adolphus Busch
    Adolphus Busch
    Colonel Adolphus Busch was the German-born co-founder of Anheuser-Busch with his father-in-law, Eberhard Anheuser. His great-great-grandson, August Busch IV is now on the board of Anheuser-Busch InBev.-Biography:...

     incorporated Anheuser-Busch in 1875
  • 1913–1934 August A. Busch, Sr.
  • 1934–1946 Adolphus Busch III
    Adolphus Busch III
    Adolphus Busch III was a brewing magnate who was the President and CEO of Anheuser-Busch from 1934-1946. He was the grandson of Adolphus Busch, the founder of the company and the oldest of 5 children of August A. Busch, Sr.. His younger brother August A. "Gussie" Busch, Jr. succeeded him as...

  • 1946–1971 August A. "Gussie" Busch, Jr.
    Gussie Busch
    August "Gussie" Anheuser Busch, Jr. was an American brewing magnate who built the Anheuser-Busch Companies into the largest brewery in the world as company chairman from 1946–75, and became a prominent sportsman as owner of the St...

  • 1971–1974 Richard A. Meyer
  • 1974–2002 August A. Busch III
  • 2002–2006 Patrick Stokes
    Patrick Stokes
    Patrick T Stokes is the former Chairman and CEO of Anheuser-Busch Companies, Inc. He served as President and CEO from 2002 to December 2006 and Chairman from December 2006 to November 2008.-Early life:Stokes was born in Washington, D.C....

  • 2006–2008 August A. Busch IV
  • 2008–2008 Dave Peacock
    Dave Peacock (business)
    Dave Peacock is the current President of the Anheuser-Busch InBev subsidiary, Anheuser-Busch. He succeeded August Busch IV in 2008 after the acquisition of Anheuser-Busch was completed by InBev on November 18, 2008. He earned his MBA from the Olin Business School at Washington University in St...

  • 2008–present Luiz Fernando Edmond

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK