Silverton Hotel and Casino
Encyclopedia
The Silverton Casino Lodge is a 300 room and suite hotel
casino
located near the southern end of the Las Vegas Valley, at 3333 Blue Diamond Road
in Enterprise
, Nevada
. Located on an 80 acres (32.4 ha) site, the hotel's market is California
tourists and locals. The 60000 square feet (5,574.2 m²) casino is set in a mountain lodge and water motif.
in 1989, intending to build an industrial warehouse.
Boomtown opened in 1994 as a mining-themed locals casino
with 300 hotel rooms, operated by Boomtown Inc. (owner of Boomtown Reno) with Majestic as landlord. After suffering financially, the property was taken over by Roski in 1997 and renamed Silverton. Roski began down a path of cutting staff from 1,400 to 900 and re-theming the resort as a hunting lodge.
A $150 million renovation in 2004 included the opening of a 145000 square feet (13,470.9 m²) Bass Pro Shop
. Due to its size and location, it has become a tourist attraction
. In addition four or five of the rooms were remodeled to jacuzzi suites along with the hotel. Many new restaurants were added to enhance the modern Vegas theme including a fine dining steakhouse and high end lounge.
In 2009, a $160 million renovation was completed, including a new parking garage, new restaurants, and a casino expansion. An aggressive new marketing campaign was launched at the same time to compete with the newly opened M Resort
nearby.
36.0418°N 115.1837°W
Hotel
A hotel is an establishment that provides paid lodging on a short-term basis. The provision of basic accommodation, in times past, consisting only of a room with a bed, a cupboard, a small table and a washstand has largely been replaced by rooms with modern facilities, including en-suite bathrooms...
casino
Casino
In modern English, a casino is a facility which houses and accommodates certain types of gambling activities. Casinos are most commonly built near or combined with hotels, restaurants, retail shopping, cruise ships or other tourist attractions...
located near the southern end of the Las Vegas Valley, at 3333 Blue Diamond Road
Nevada State Route 160
State Route 160 is a state highway in southern Nevada, USA. It connects the southern Las Vegas Valley to U.S. Route 95 northwest of the city via the Pahrump Valley...
in Enterprise
Enterprise, Nevada
Enterprise is an unincorporated town in the Las Vegas metropolitan area in Clark County, Nevada, United States. The population was 14,676 at the 2000 census, and estimated at 78,488 in 2008...
, Nevada
Nevada
Nevada is a state in the western, mountain west, and southwestern regions of the United States. With an area of and a population of about 2.7 million, it is the 7th-largest and 35th-most populous state. Over two-thirds of Nevada's people live in the Las Vegas metropolitan area, which contains its...
. Located on an 80 acres (32.4 ha) site, the hotel's market is California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
tourists and locals. The 60000 square feet (5,574.2 m²) casino is set in a mountain lodge and water motif.
History
Ed Roski's company, Majestic Realty, purchased an 80-acre parcel of land along Interstate 15Interstate 15
Interstate 15 is the fourth-longest north–south Interstate Highway in the United States, traveling through the states of California, Nevada, Arizona, Utah, Idaho, and Montana from San Diego to the Canadian border...
in 1989, intending to build an industrial warehouse.
Boomtown opened in 1994 as a mining-themed locals casino
Locals casino
A locals casino is a casino designed primarily to attract residents of the area in which it was built rather than tourists or vacationers. The term is most commonly associated with casinos in Nevada, USA, to distinguish them from casinos that target mostly tourists in a central area.- Overview...
with 300 hotel rooms, operated by Boomtown Inc. (owner of Boomtown Reno) with Majestic as landlord. After suffering financially, the property was taken over by Roski in 1997 and renamed Silverton. Roski began down a path of cutting staff from 1,400 to 900 and re-theming the resort as a hunting lodge.
A $150 million renovation in 2004 included the opening of a 145000 square feet (13,470.9 m²) Bass Pro Shop
Bass Pro Shops
Bass Pro Shops is a privately held retailer of hunting, fishing, camping and related outdoor recreation merchandise. Bass Pro Shops is known for a large selection of hunting, fishing, and other outdoor gear.-History:The owner, John L...
. Due to its size and location, it has become a tourist attraction
Tourist attraction
A tourist attraction is a place of interest where tourists visit, typically for its inherent or exhibited cultural value, historical significance, natural or built beauty, or amusement opportunities....
. In addition four or five of the rooms were remodeled to jacuzzi suites along with the hotel. Many new restaurants were added to enhance the modern Vegas theme including a fine dining steakhouse and high end lounge.
In 2009, a $160 million renovation was completed, including a new parking garage, new restaurants, and a casino expansion. An aggressive new marketing campaign was launched at the same time to compete with the newly opened M Resort
M Resort
M Resort Spa Casino is a luxury boutique hotel and casino on approximately at the southeast corner of Las Vegas Boulevard and St. Rose Parkway , in Henderson, Nevada. It is located near the affluent neighborhood of Southern Highlands and the proposed Southern Highlands Resort. The hotel includes...
nearby.
External links
36.0418°N 115.1837°W