Shekar Natarajan
Encyclopedia
'Shekar Natarajan' born 23 July 1979 in Secunderabad
Secunderabad
Secunderabad popularly known as the twin city of Hyderabad is located in the Indian state of Andhra Pradesh north of Hyderabad. Named after Sikandar Jah, the third Nizam of the Asaf Jahi dynasty, Secunderabad was founded in 1806 AD as a British cantonment...

, India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

 currently serves as the North American Director of Supply
Supply
*Supply , the amount of a product which is available to customers*Supply, as in confidence and supply, the provision of funds for government expenditure...

 Planning
Planning
Planning in organizations and public policy is both the organizational process of creating and maintaining a plan; and the psychological process of thinking about the activities required to create a desired goal on some scale. As such, it is a fundamental property of intelligent behavior...

 for Anheuser Busch, makers of Budweiser
Budweiser
Budweiser is a German adjective describing something or someone from the city of České Budějovice in Southern Bohemia, Czech Republic.Beer brewing in České Budějovice dates back to the 13th century...

. Formerly he played key role of Director of Supply Chain
Supply chain
A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to...

 for the Pepsi
Pepsi
Pepsi is a carbonated soft drink that is produced and manufactured by PepsiCo...

 Beverages Company
Company
A company is a form of business organization. It is an association or collection of individual real persons and/or other companies, who each provide some form of capital. This group has a common purpose or focus and an aim of gaining profits. This collection, group or association of persons can be...

, PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

 division U.S.A. He is an internationally recognized Supply Chain
Supply chain
A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer. Supply chain activities transform natural resources, raw materials and components into a finished product that is delivered to...

 Expert, panelist on International
International
----International mostly means something that involves more than one country. The term international as a word means involvement of, interaction between or encompassing more than one nation, or generally beyond national boundaries...

 forum and a prolific writer in the field of Supply Chain Management, who has presented keynote
Keynote
A keynote in literature, music, or public speaking establishes the principal underlying theme. In corporate or commercial settings, greater importance is attached to the delivery of a keynote speech or keynote address...

 speeches at major International Business, Supply Chain and Logistics Conference in North America
North America
North America is a continent wholly within the Northern Hemisphere and almost wholly within the Western Hemisphere. It is also considered a northern subcontinent of the Americas...

, Latin America
Latin America
Latin America is a region of the Americas where Romance languages  – particularly Spanish and Portuguese, and variably French – are primarily spoken. Latin America has an area of approximately 21,069,500 km² , almost 3.9% of the Earth's surface or 14.1% of its land surface area...

, Asia
Asia
Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

, Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 and Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

. He has shared his extensive knowledge and innovative concepts, which have received worldwide accolades. He is the developer and co-author of a revolutionary planning methodology '"Planning by Design,"' with co-author Richard Muther and Simplified Systematic Network Planning - Six Steps to Effective Network Planning with Lee Hales. He also serves on the board of College Industry Council of Material Handling equipment & Material handling Institute of America and is Co-Chairman of Institute of High Performance Planners. He also serves as an advisory board member of “DC Velocity” a leading Supply Chain magazine. He serves on the board of Colalife
Colalife
ColaLife is a company limited by Guarantee which aims to leverage the distribution network of The Coca-Cola Company to get simple medicines, such as rehydration salts, and information on how to use them, to the most remote areas in developing countries...

, a non-profit organization committed to children's health in developing countries by using innovative supply chain concepts to deliver medicine. His current includes Supply Chain Excellence and Dominance Matrix recognized by leading Supply Chain Pundits as Ground breaking. This is believed to revolutionize how companies embrace Supply Chain and its evolution to drive Business Excellence and will be published in Harvard Business Review. He was the key architect and led the Pepsi Beverages Company's DSD Transformation program which was recognized with 'Supply Chain Innovation Award' by Council of Supply Chain Management Professionals for 2010.

A frequent speaker at National and International Conferences, Shekar was the keynote speaker at Movimat 2008, the largest Latin American Logistics show. The Government of Brazil formally recognized him for the content and insights he provided for developing and managing supply chain processes. His contributions won him the 2010 Medallion Award, the highest honor from Institute of Industrial Engineering. This has been awarded to 20 individuals in the last 60 years who made significant contribution to the field of Industrial Engineering. Shekar received a Master of Science
Master of Science
A Master of Science is a postgraduate academic master's degree awarded by universities in many countries. The degree is typically studied for in the sciences including the social sciences.-Brazil, Argentina and Uruguay:...

 in Industrial Engineering
Industrial engineering
Industrial engineering is a branch of engineering dealing with the optimization of complex processes or systems. It is concerned with the development, improvement, implementation and evaluation of integrated systems of people, money, knowledge, information, equipment, energy, materials, analysis...

 from Georgia Institute of Technology
Georgia Institute of Technology
The Georgia Institute of Technology is a public research university in Atlanta, Georgia, in the United States...

 after earning his Bachelor of Technology
Bachelor of Technology
The Bachelor of Technology is an undergraduate academic degree conferred after completion of a three or four year program of studies at an accredited university or accredited university-level institution...

 in Mechanical Engineering
Mechanical engineering
Mechanical engineering is a discipline of engineering that applies the principles of physics and materials science for analysis, design, manufacturing, and maintenance of mechanical systems. It is the branch of engineering that involves the production and usage of heat and mechanical power for the...

 degree in India.. He has received worldwide recognition for his contributions. He is considered a leading Supply Chain scholar and professional with an incredible desire to make a difference to the organizations and community alike.

Education

He received his Bachelor's degree
Bachelor's degree
A bachelor's degree is usually an academic degree awarded for an undergraduate course or major that generally lasts for three or four years, but can range anywhere from two to six years depending on the region of the world...

 in Mechanical Engineering
Mechanical engineering
Mechanical engineering is a discipline of engineering that applies the principles of physics and materials science for analysis, design, manufacturing, and maintenance of mechanical systems. It is the branch of engineering that involves the production and usage of heat and mechanical power for the...

 from Jawaharlal Nehru Technological University
Jawaharlal Nehru Technological University
Jawaharlal Nehru Technological University, Hyderabad is a university, primarily focused on engineering, located in Hyderabad, India. Founded in 1965 as the Nagarjuna Sagar Engineering College, it was established as a university in 1972 by The Jawaharlal Nehru Technological University Act, 1972,...

 in India and Master’s degree in Industrial Engineering
Industrial engineering
Industrial engineering is a branch of engineering dealing with the optimization of complex processes or systems. It is concerned with the development, improvement, implementation and evaluation of integrated systems of people, money, knowledge, information, equipment, energy, materials, analysis...

 from Georgia Institute of Technology
Georgia Institute of Technology
The Georgia Institute of Technology is a public research university in Atlanta, Georgia, in the United States...

 in 2003.

Books

  • “Simplified Systematic Network Planning” by Shekar Natarajan and Lee Hales translated in Portuguese
    Portuguese language
    Portuguese is a Romance language that arose in the medieval Kingdom of Galicia, nowadays Galicia and Northern Portugal. The southern part of the Kingdom of Galicia became independent as the County of Portugal in 1095...

     and German
    German language
    German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....

    .
  • “Planning By Design” by Richard Muther and Shekar Natarajan(forthcoming).
  • “Systematic Logistics Redesign and Optimization” by Shekar Natarajan

Awards and recognition

  • 2011 Pros to Know from Supply and Demand Chain Executive
  • Next Generation Thought Leaders from Supply and Demand Chain Executive
  • 2011 CT Best 40 Under 40
  • Institute of Industrial Engineers "Medallion Award" 2010.
  • Consumer Goods Technology "Visionary Award" 2010.
  • 2009 DC Velocity “Logistics Rainmaker”.
  • Top 25 Supply Chain Executives of the year from Global Supply Chain Leaders Group.
  • 2010 Pros to Know from Supply and Demand Executive.
  • Global Supply Chain Executive of the year award…Top 3 finalist.
  • Best of PBG, 2009.
  • “Inspirational Speech” for delivering an outstanding keynote inspiring 25000 professionals by Brazil Industry Ministry and IMAM.
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