Pepsi
Overview
 
Pepsi is a carbonated soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 that is produced and manufactured by PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.
Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina
New Bern, North Carolina
New Bern is a city in Craven County, North Carolina with a population of 29,524 as of the 2010 census.. It is located at the confluence of the Trent and the Neuse rivers...

, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, in 1898 by Caleb Bradham
Caleb Bradham
Caleb Davis Bradham invented the soft drink Pepsi-Cola. He was a pharmacist, born in Chinquapin, Duplin County, North Carolina, May 27, 1867...

, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin
Pepsin
Pepsin is an enzyme whose precursor form is released by the chief cells in the stomach and that degrades food proteins into peptides. It was discovered in 1836 by Theodor Schwann who also coined its name from the Greek word pepsis, meaning digestion...

 and kola nuts used in the recipe.
Discussions
Encyclopedia
Pepsi is a carbonated soft drink
Soft drink
A soft drink is a non-alcoholic beverage that typically contains water , a sweetener, and a flavoring agent...

 that is produced and manufactured by PepsiCo
PepsiCo
PepsiCo Inc. is an American multinational corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing and distribution of grain-based snack foods, beverages, and other products. PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company...

. Created and developed in 1898 and introduced as "Brad's Drink", it was later renamed as Pepsi-Cola on June 16, 1903, then to Pepsi in 1961.

History

Pepsi was first introduced as "Brad's Drink" in New Bern, North Carolina
New Bern, North Carolina
New Bern is a city in Craven County, North Carolina with a population of 29,524 as of the 2010 census.. It is located at the confluence of the Trent and the Neuse rivers...

, United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...

, in 1898 by Caleb Bradham
Caleb Bradham
Caleb Davis Bradham invented the soft drink Pepsi-Cola. He was a pharmacist, born in Chinquapin, Duplin County, North Carolina, May 27, 1867...

, who made it at his home where the drink was sold. It was later labeled Pepsi Cola, named after the digestive enzyme pepsin
Pepsin
Pepsin is an enzyme whose precursor form is released by the chief cells in the stomach and that degrades food proteins into peptides. It was discovered in 1836 by Theodor Schwann who also coined its name from the Greek word pepsis, meaning digestion...

 and kola nuts used in the recipe. Bradham sought to create a fountain drink that was delicious and would aid in digestion and boost energy.

In 1903, Bradham moved the bottling of Pepsi-Cola from his drugstore to a rented warehouse. That year, Bradham sold 7,968 gallons of syrup
Syrup
In cooking, a syrup is a thick, viscous liquid consisting primarily of a solution of sugar in water, containing a large amount of dissolved sugars but showing little tendency to deposit crystals...

. The next year, Pepsi was sold in six-ounce bottles, and sales increased to 19,848 gallons. In 1909, automobile race pioneer Barney Oldfield
Barney Oldfield
Berna Eli "Barney" Oldfield was an automobile racer and pioneer. He was born on a farm on the outskirts of Wauseon, Ohio. He was the first man to drive a car at 60 miles per hour on an oval...

 was the first celebrity to endorse Pepsi-Cola, describing it as "A bully drink...refreshing, invigorating, a fine bracer before a race." The advertising theme "Delicious and Healthful" was then used over the next two decades. In 1926, Pepsi received its first logo redesign since the original design of 1905. In 1929, the logo was changed again.

In 1931, at the depth of the Great Depression
Great Depression
The Great Depression was a severe worldwide economic depression in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s or early 1940s...

, the Pepsi-Cola Company entered bankruptcy - in large part due to financial losses incurred by speculating on wildly fluctuating sugar prices as a result of World War I
World War I
World War I , which was predominantly called the World War or the Great War from its occurrence until 1939, and the First World War or World War I thereafter, was a major war centred in Europe that began on 28 July 1914 and lasted until 11 November 1918...

. Assets were sold and Roy C. Megargel bought the Pepsi trademark. Eight years later, the company went bankrupt again. Pepsi's assets were then purchased by Charles Guth
Charles Guth
Charles G. Guth was an American businessman, who, as executive of the Loft Candy Company, purchased the trademark and the syrup recipe of the twice-bankrupt Pepsi-Cola Company...

, the President of Loft Inc. Loft was a candy manufacturer with retail stores that contained soda fountains. He sought to replace Coca-Cola
Coca-Cola
Coca-Cola is a carbonated soft drink sold in stores, restaurants, and vending machines in more than 200 countries. It is produced by The Coca-Cola Company of Atlanta, Georgia, and is often referred to simply as Coke...

 at his stores' fountains after Coke refused to give him a discount on syrup. Guth then had Loft's chemists reformulate the Pepsi-Cola syrup formula.

On three separate occasions between 1922 and 1933, the Coca-Cola Company was offered the opportunity to purchase the Pepsi-Cola company, and it declined on each occasion.

Pepsi-Cola trademark

The original trademark application for Pepsi-Cola was filed on September 23, 1902 with registration approved on June 16, 1903. In the application's statement, Caleb Bradham describes the trademark as an, "arbitrary hyphenated word "PEPSI-COLA," and indicated that the mark was in continuous use for his business since August 1, 1901. The Pepsi-Cola's description is a flavoring-syrup for soda water. The trademark expired on April 15, 1994.

A second Pepsi-Cola trademark is on record with the USPTO. The application date submitted by Caleb Bradham for the second trademark is Saturday, April 15, 1905 with the successful registration date of April 15, 1906, over three years after the original date. Curiously, in this application, Caleb Bradham states that the trademark had been continuously used in his business "and those from whom title is derived since in the 1905 application the description submitted to the USPTO was for a tonic beverage. The federal status for the 1905 trademark is registered and renewed and is owned by Pepsico, Inc. of Purchase, New York
Purchase, New York
Purchase, New York is a hamlet of the town of Harrison, in Westchester County. Its ZIP code is 10577. Its name is derived from Harrison's purchase, for Harrison could have as much land as he could ride in one day...

.

Rise

During the Great Depression, Pepsi gained popularity following the introduction in 1936 of a 12-ounce bottle. With a radio advertising campaign featuring the jingle
Jingle
A jingle is a short tune used in advertising and for other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans. Ad buyers use jingles in radio and television...

 "Pepsi-Cola hits the spot / Twelve full ounces, that's a lot / Twice as much for a nickel, too / Pepsi-Cola is the drink for you," arranged in such a way that the jingle never ends. Pepsi encouraged price-watching consumers to switch, obliquely referring to the Coca-Cola standard of six ounces per bottle for the price of five cents (a nickel), instead of the 12 ounces Pepsi sold at the same price. Coming at a time of economic crisis, the campaign succeeded in boosting Pepsi's status. From 1936 to 1938, Pepsi-Cola's profits doubled.
Pepsi's success under Guth came while the Loft Candy business was faltering. Since he had initially used Loft's finances and facilities to establish the new Pepsi success, the near-bankrupt Loft Company sued Guth for possession of the Pepsi-Cola company. A long legal battle, Guth v. Loft, then ensued, with the case reaching the Delaware Supreme Court
Delaware Supreme Court
The Supreme Court of Delaware is the sole appellate court in the United States' state of Delaware. Because Delaware is a popular haven for corporations, the Court has developed a worldwide reputation as a respected source of corporate law decisions, particularly in the area of mergers and...

 and ultimately ending in a loss for Guth.

Niche marketing

Walter Mack was named the new President of Pepsi-Cola and guided the company through the 1940s. Mack, who supported progressive
Progressivism
Progressivism is an umbrella term for a political ideology advocating or favoring social, political, and economic reform or changes. Progressivism is often viewed by some conservatives, constitutionalists, and libertarians to be in opposition to conservative or reactionary ideologies.The...

 causes, noticed that the company's strategy of using advertising for a general audience either ignored African American
African American
African Americans are citizens or residents of the United States who have at least partial ancestry from any of the native populations of Sub-Saharan Africa and are the direct descendants of enslaved Africans within the boundaries of the present United States...

s or used ethnic stereotypes in portraying blacks. He realized African Americans were an untapped niche market
Niche market
A niche market is the subset of the market on which a specific product is focusing; therefore the market niche defines the specific product features aimed at satisfying specific market needs, as well as the price range, production quality and the demographics that is intended to impact...

 and that Pepsi stood to gain market share
Market share
Market share is the percentage of a market accounted for by a specific entity. In a survey of nearly 200 senior marketing managers, 67 percent responded that they found the "dollar market share" metric very useful, while 61% found "unit market share" very useful.Marketers need to be able to...

 by targeting its advertising directly towards them. To this end, he hired Hennan Smith, an advertising executive "from the Negro newspaper field" to lead an all-black sales team, which had to be cut due to the onset of World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

. In 1947, Mack resumed his efforts, hiring Edward F. Boyd
Edward F. Boyd
Edward Francis "Ed" Boyd was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising...

 to lead a twelve-man team. They came up with advertising portraying black Americans in a positive light, such as one with a smiling mother holding a six pack
Six pack
A six pack is a type of multi-pack made of six canned or bottled drinks, typically a soft drink or beer, which are sold as a single unit. Cans are usually connected with plastic six pack rings, HDPE Can Carriers, shrink film, or paperboard....

 of Pepsi while her son (a young Ron Brown
Ron Brown (U.S. politician)
Ronald Harmon "Ron" Brown was the United States Secretary of Commerce, serving during the first term of President Bill Clinton. He was the first African American to hold this position...

, who grew up to be Secretary of Commerce
United States Secretary of Commerce
The United States Secretary of Commerce is the head of the United States Department of Commerce concerned with business and industry; the Department states its mission to be "to foster, promote, and develop the foreign and domestic commerce"...

) reaches up for one. Another ad campaign, titled "Leaders in Their Fields", profiled twenty prominent African Americans such as Nobel Peace Prize
Nobel Peace Prize
The Nobel Peace Prize is one of the five Nobel Prizes bequeathed by the Swedish industrialist and inventor Alfred Nobel.-Background:According to Nobel's will, the Peace Prize shall be awarded to the person who...

 winner Ralph Bunche
Ralph Bunche
Ralph Johnson Bunche or 1904December 9, 1971) was an American political scientist and diplomat who received the 1950 Nobel Peace Prize for his late 1940s mediation in Palestine. He was the first person of color to be so honored in the history of the Prize...

 and photographer Gordon Parks
Gordon Parks
Gordon Roger Alexander Buchanan Parks was a groundbreaking American photographer, musician, poet, novelist, journalist, activist and film director...

.

Boyd also led a sales team composed entirely of blacks around the country to promote Pepsi. Racial segregation
Racial segregation
Racial segregation is the separation of humans into racial groups in daily life. It may apply to activities such as eating in a restaurant, drinking from a water fountain, using a public toilet, attending school, going to the movies, or in the rental or purchase of a home...

 and Jim Crow laws
Jim Crow laws
The Jim Crow laws were state and local laws in the United States enacted between 1876 and 1965. They mandated de jure racial segregation in all public facilities, with a supposedly "separate but equal" status for black Americans...

 were still in place throughout much of the U.S.; Boyd's team faced a great deal of discrimination as a result, from insults by Pepsi co-workers to threats by the Ku Klux Klan
Ku Klux Klan
Ku Klux Klan, often abbreviated KKK and informally known as the Klan, is the name of three distinct past and present far-right organizations in the United States, which have advocated extremist reactionary currents such as white supremacy, white nationalism, and anti-immigration, historically...

. On the other hand, it was able to use racism
Racism
Racism is the belief that inherent different traits in human racial groups justify discrimination. In the modern English language, the term "racism" is used predominantly as a pejorative epithet. It is applied especially to the practice or advocacy of racial discrimination of a pernicious nature...

 as a selling point, attacking Coke's reluctance to hire blacks and support by the chairman of Coke for segregationist Governor of Georgia Herman Talmadge
Herman Talmadge
Herman Eugene Talmadge was an American politician from the U.S. state of Georgia. He served as governor of Georgia briefly in 1947 and again from 1948 to 1955. His term was marked by his segregationist policies. After leaving office Talmadge was elected to the U.S...

. As a result, Pepsi's market share as compared to Coke's shot up dramatically. After the sales team visited Chicago, Pepsi's share in the city overtook that of Coke for the first time.

This focus on the market for black people caused some consternation within the company and among its affiliates. It did not want to seem focused on black customers for fear white
Caucasian race
The term Caucasian race has been used to denote the general physical type of some or all of the populations of Europe, North Africa, the Horn of Africa, Western Asia , Central Asia and South Asia...

 customers would be pushed away. In a meeting at the Waldorf-Astoria Hotel
Waldorf-Astoria Hotel
The Waldorf-Astoria is a luxury hotel in New York. It has been housed in two historic landmark buildings in New York City. The first, designed by architect Henry J. Hardenbergh, was on the Fifth Avenue site of the Empire State Building. The present building at 301 Park Avenue in Manhattan is a...

, Mack tried to assuage the 500 bottler
Bottler
Bottler may refer to:*Bottling company, a company which mixes drink ingredients and fills up cans and bottles with the drink.*"Bottler" also a name used to describe truck bodies with roll-up side doors specifically designed to carry soda and/or beer bottles, and even propane tanks.*"Bottler" is...

s in attendance by pandering to them, saying, "We don't want it to become known as a nigger
Nigger
Nigger is a noun in the English language, most notable for its usage in a pejorative context to refer to black people , and also as an informal slang term, among other contexts. It is a common ethnic slur...

 drink." After Mack left the company in 1950, support for the black sales team faded and it was cut.

Marketing

From the 1930s through the late 1950s, "Pepsi-Cola Hits The Spot" was the most commonly used slogan in the days of old radio, classic motion pictures, and later television. Its jingle (conceived in the days when Pepsi cost only five cents) was used in many different forms with different lyrics. With the rise of radio, Pepsi utilized the services of a young, up-and-coming actress named Polly Bergen
Polly Bergen
Polly Bergen is an American actress, singer, and entrepreneur.-Career:Bergen appeared in many film roles, most notably in the original Cape Fear opposite Gregory Peck and Robert Mitchum...

 to promote products, oftentimes lending her singing talents to the classic "...Hits The Spot" jingle.

Film actress Joan Crawford
Joan Crawford
Joan Crawford , born Lucille Fay LeSueur, was an American actress in film, television and theatre....

, after marrying then Pepsi-Cola President Alfred N. Steele became a spokesperson for Pepsi, appearing in commercials, television specials and televised beauty pageants on behalf of the company. Crawford also had images of the soft drink placed prominently in several of her later films. When Steele died in 1959 Crawford was appointed to the Board of Directors of Pepsi-Cola, a position she held until 1973, although she was not a board member of the larger PepsiCo, created in 1965.

Through the intervening decades, there have been many different Pepsi theme songs sung on television by a variety of artists, from Joanie Summers to The Jacksons to Britney Spears
Britney Spears
Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...

. (See Slogans)

In 1975, Pepsi introduced the Pepsi Challenge
Pepsi Challenge
The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.-Method:...

 marketing campaign where PepsiCo set up a blind tasting between Pepsi-Cola and rival Coca-Cola. During these blind taste tests the majority of participants picked Pepsi as the better tasting of the two soft drinks. PepsiCo took great advantage of the campaign with television commercials reporting the results to the public.

In 1976 Pepsi, RKO Bottlers in Toledo, Ohio hired the first female Pepsi salesperson, Denise Muck, to coincide with the United States bicentennial celebration.

In 1996, PepsiCo launched the highly successful Pepsi Stuff
Pepsi Stuff
Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags and mountain bikes — that could be purchased with Pepsi Points through the Pepsi Stuff...

 marketing strategy. By 2002, the strategy was cited by Promo Magazine as one of 16 "Ageless Wonders" that "helped redefine promotion marketing."

In 2007, PepsiCo redesigned its cans for the fourteenth time, and for the first time, included more than thirty different backgrounds on each can, introducing a new background every three weeks. One of its background designs includes a string of repetitive numbers, "73774". This is a numerical expression from a telephone keypad of the word "Pepsi."

In late 2008, Pepsi overhauled its entire brand, simultaneously introducing a new logo and a minimalist
Minimalism
Minimalism describes movements in various forms of art and design, especially visual art and music, where the work is set out to expose the essence, essentials or identity of a subject through eliminating all non-essential forms, features or concepts...

 label design. The redesign was comparable to Coca-Cola's earlier simplification of and bottle designs. Pepsi also teamed up with YouTube to produce its first daily entertainment show called Poptub. This show deals with pop culture, internet viral videos, and celebrity gossip.

In 2009, "Bring Home the Cup," changed to "Team Up and Bring Home the Cup." The new installment of the campaign asks for team involvement and an advocate to submit content on behalf of their team for the chance to have the Stanley Cup
Stanley Cup
The Stanley Cup is an ice hockey club trophy, awarded annually to the National Hockey League playoffs champion after the conclusion of the Stanley Cup Finals. It has been referred to as The Cup, Lord Stanley's Cup, The Holy Grail, or facetiously as Lord Stanley's Mug...

 delivered to the team's hometown by Mark Messier
Mark Messier
Mark Douglas Messier is a former Canadian professional ice hockey centre of the National Hockey League and current special assistant to the president and general manager of the New York Rangers. He spent a quarter of a century in the NHL with the Edmonton Oilers, New York Rangers, and Vancouver...

.

Pepsi has official sponsorship deals with three of the four major North American professional sports leagues: the National Football League
National Football League
The National Football League is the highest level of professional American football in the United States, and is considered the top professional American football league in the world. It was formed by eleven teams in 1920 as the American Professional Football Association, with the league changing...

, National Hockey League
National Hockey League
The National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...

 and Major League Baseball
Major League Baseball
Major League Baseball is the highest level of professional baseball in the United States and Canada, consisting of teams that play in the National League and the American League...

. Pepsi also sponsors Major League Soccer
Major League Soccer
Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada...

. It also has the naming rights
Naming rights
In the private sector, naming rights are a financial transaction whereby a corporation or other entity purchases the right to name a facility, typically for a defined period of time. For properties like a multi-purpose arena, performing arts venue or an athletic field, the term ranges from three...

 to the Pepsi Center
Pepsi Center
Pepsi Center is a multi-purpose arena in Denver, Colorado, United States. The building is home to the Denver Nuggets of the National Basketball Association, the Colorado Avalanche of the National Hockey League, and the Colorado Mammoth of the National Lacrosse League...

, an indoor sports facility in Denver, Colorado
Denver, Colorado
The City and County of Denver is the capital and the most populous city of the U.S. state of Colorado. Denver is a consolidated city-county, located in the South Platte River Valley on the western edge of the High Plains just east of the Front Range of the Rocky Mountains...

.

Pepsi also has sponsorship deals in international cricket
International Cricket Council
The International Cricket Council is the international governing body of cricket. It was founded as the Imperial Cricket Conference in 1909 by representatives from England, Australia and South Africa, renamed the International Cricket Conference in 1965, and took up its current name in 1989.The...

 teams. The Pakistan cricket team is one of the teams that the brand sponsors. The team wears the Pepsi logo on the front of their test and ODI test match clothing.

On July 6, 2009, Pepsi announced it would make a $1 billion investment in Russia over three years, bringing the total Pepsi investment in the country to $4 billion.

In July 2009, Pepsi started marketing itself as Pecsi in Argentina
Argentina
Argentina , officially the Argentine Republic , is the second largest country in South America by land area, after Brazil. It is constituted as a federation of 23 provinces and an autonomous city, Buenos Aires...

 in response to its name being mispronounced by 25% of the population and as a way to connect more with all of the population.

In October 2008, Pepsi announced that it would be redesigning its logo and re-branding many of its products by early 2009. In 2009, Pepsi, Diet Pepsi
Diet Pepsi
Diet Pepsi is a no-calorie carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi-Cola with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a...

 and Pepsi Max
Diet Pepsi Max
-Product information:Pepsi Max contains 69 milligrams of caffeine per 355ml . Diet Pepsi contains 24 milligrams of caffeine per 237ml.-History:...

 began using all lower-case fonts for name brands, and Diet Pepsi Max was re-branded as Pepsi Max. The brand's blue and red globe trademark
Pepsi Globe
The Pepsi Globe is the name of the logo for Pepsi, called as such because of the swirling "red, white, & blue" design in a sphere-like shape. It is considered one of the world's most recognizable corporate trademarks...

 became a series of "smiles," with the central white band arcing at different angles depending on the product until 2010. Pepsi released this logo in U.S. in late 2008, and later it was released in 2009 in Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...

 (the first country outside of the United States for Pepsi's new logo), Brazil, Bolivia, Guatemala, Nicaragua, Honduras, El Salvador, Colombia, Argentina, Puerto Rico, Costa Rica, Panama, Chile, Dominican Republic, the Philippines and Australia. In the rest of the world the new logo has been released in 2010. The old logo is still used in several markets internationally, and has been phased out most recently in France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 and Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...

. The UK started to use the new Pepsi logo on cans in an order different from the US can. In mid-2010, all Pepsi variants, regular, diet, and Pepsi Max, have started using only the medium-sized "smile" Pepsi Globe.

Pepsi and Pepsi Max cans and bottles in Australia now carry the localized version of the new Pepsi Logo. The word Pepsi and the logo are in the new style, while the word "Max" is still in the previous style. Pepsi Wild Cherry
Pepsi Wild Cherry
Pepsi Wild Cherry is a cherry-flavored cola first introduced in 1988 by Pepsi. A sugar-free version is also available, with zero calories, named Diet Pepsi Wild Cherry.-Availability:The drink is officially available only in the US...

 finally received the 2008 Pepsi design in March 2010.

In 2011, for New York Fashion Week, Diet Pepsi introduced a "skinny" can that is taller and has been described as a "sassier" version of the traditional can that Pepsi says was made in "celebration of beautiful, confident women." The company's equating of "skinny" and "beautiful" and "confident" is drawing criticism from brand critics, consumers who do not back the "skinny is better" ethos, and the National Eating Disorders Association, which said that it takes offense to the can and the company's "thoughtless and irresponsible" comments. PepsiCo Inc. is a Fashion Week sponsor. This new can was made available to consumers nationwide in March.

In April 2011, Pepsi announced that customers will be able to buy a complete stranger a soda at a new "social" vending machine, and even record a video that the stranger would see when they pick up the gift.

In May 2011, the week before Memorial Day
Memorial Day
Memorial Day is a United States federal holiday observed on the last Monday of May. Formerly known as Decoration Day, it originated after the American Civil War to commemorate the fallen Union soldiers of the Civil War...

, Pepsi launched a limited edition flavor called "Memorial Day Pepsi", with blueberry
Blueberry
Blueberries are flowering plants of the genus Vaccinium with dark-blue berries and are perennial...

 and cherry
Cherry
The cherry is the fruit of many plants of the genus Prunus, and is a fleshy stone fruit. The cherry fruits of commerce are usually obtained from a limited number of species, including especially cultivars of the wild cherry, Prunus avium....

 flavors added to the cola.

Rivalry with Coca-Cola

According to Consumer Reports, in the 1970s, the rivalry continued to heat up the market. Pepsi conducted blind taste test
Blind taste test
In marketing, a blind taste test is often used as a tool for companies to compare their brand to another brand. For example, the Pepsi Challenge is a famous taste test that has been run by Pepsi since 1975 as a method to show their superiority to Coca-Cola. Taste tests are also a tool sometimes...

s in stores, in what was called the "Pepsi Challenge
Pepsi Challenge
The Pepsi Challenge has been an ongoing marketing promotion run by PepsiCo since 1975. It is also the name of a cross country ski race at Giant's Ridge Ski Area in Biwabik, Minnesota, an event sponsored by Pepsi.-Method:...

". These tests suggested that more consumers preferred the taste of Pepsi (which is believed to have more lemon
Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...

 oil, and less orange
Orange (fruit)
An orange—specifically, the sweet orange—is the citrus Citrus × sinensis and its fruit. It is the most commonly grown tree fruit in the world....

 oil, and uses vanillin
Vanillin
Vanillin is a phenolic aldehyde, an organic compound with the molecular formula C8H8O3. Its functional groups include aldehyde, ether, and phenol. It is the primary component of the extract of the vanilla bean. It is also found in Leptotes bicolor, roasted coffee and the Chinese red pine...

 rather than vanilla
Vanilla
Vanilla is a flavoring derived from orchids of the genus Vanilla, primarily from the Mexican species, Flat-leaved Vanilla . The word vanilla derives from the Spanish word "", little pod...

) to Coke. The sales of Pepsi started to climb, and Pepsi kicked off the "Challenge" across the nation. This became known as the "Cola Wars
Cola wars
The Cola Wars are a campaign of mutually-targeted television advertisements and marketing campaigns since the 1980s between soft drink manufacturers Coca-Cola Company and PepsiCo Incorporated.- Competition :...

".

In 1985, The Coca-Cola Company
The Coca-Cola Company
The Coca-Cola Company is an American multinational beverage corporation and manufacturer, retailer and marketer of non-alcoholic beverage concentrates and syrups. The company is best known for its flagship product Coca-Cola, invented in 1886 by pharmacist John Stith Pemberton in Columbus, Georgia...

, amid much publicity, changed its formula
Coca-Cola formula
The Coca-Cola formula is The Coca-Cola Company's secret recipe for Coca-Cola. As a publicity, marketing, and intellectual property protection strategy started by Robert W...

. The theory has been advanced that New Coke
New Coke
New Coke was the reformulation of Coca-Cola introduced in 1985 by The Coca-Cola Company to replace the original formula of its flagship soft drink, Coca-Cola...

, as the reformulated drink came to be known, was invented specifically in response to the Pepsi Challenge. However, a consumer backlash led to Coca-Cola quickly reintroducing the original formula as Coke "Classic".

According to Beverage Digest
Beverage Digest
Beverage Digest is a privately owned publication covering the global non-alcoholic beverage industry. It is free of advertising, relying on subscription revenue. The newsletter was founded in 1982 and publishes 22 regular issues a year...

s 2008 report on carbonated soft drinks, PepsiCo's U.S. market share is 30.8 percent, while The Coca-Cola Company's is 42.7 percent. Coca-Cola outsells Pepsi in most parts of the U.S., notable exceptions being central Appalachia
Appalachia
Appalachia is a term used to describe a cultural region in the eastern United States that stretches from the Southern Tier of New York state to northern Alabama, Mississippi, and Georgia. While the Appalachian Mountains stretch from Belle Isle in Canada to Cheaha Mountain in the U.S...

, North Dakota
North Dakota
North Dakota is a state located in the Midwestern region of the United States of America, along the Canadian border. The state is bordered by Canada to the north, Minnesota to the east, South Dakota to the south and Montana to the west. North Dakota is the 19th-largest state by area in the U.S....

, and Utah
Utah
Utah is a state in the Western United States. It was the 45th state to join the Union, on January 4, 1896. Approximately 80% of Utah's 2,763,885 people live along the Wasatch Front, centering on Salt Lake City. This leaves vast expanses of the state nearly uninhabited, making the population the...

. In the city of Buffalo
Buffalo, New York
Buffalo is the second most populous city in the state of New York, after New York City. Located in Western New York on the eastern shores of Lake Erie and at the head of the Niagara River across from Fort Erie, Ontario, Buffalo is the seat of Erie County and the principal city of the...

, New York, Pepsi outsells Coca-Cola by a two-to-one margin.

Overall, Coca-Cola continues to outsell Pepsi in almost all areas of the world. However, exceptions include Oman
Oman
Oman , officially called the Sultanate of Oman , is an Arab state in southwest Asia on the southeast coast of the Arabian Peninsula. It is bordered by the United Arab Emirates to the northwest, Saudi Arabia to the west, and Yemen to the southwest. The coast is formed by the Arabian Sea on the...

; India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

; Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...

; Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

 (Pepsi has been a dominant sponsor of the Pakistan cricket team since the 1990s); the Dominican Republic
Dominican Republic
The Dominican Republic is a nation on the island of La Hispaniola, part of the Greater Antilles archipelago in the Caribbean region. The western third of the island is occupied by the nation of Haiti, making Hispaniola one of two Caribbean islands that are shared by two countries...

; Guatemala
Guatemala
Guatemala is a country in Central America bordered by Mexico to the north and west, the Pacific Ocean to the southwest, Belize to the northeast, the Caribbean to the east, and Honduras and El Salvador to the southeast...

 the Canadian provinces
Provinces and territories of Canada
The provinces and territories of Canada combine to make up the world's second-largest country by area. There are ten provinces and three territories...

 of Quebec
Quebec
Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

, Newfoundland and Labrador
Newfoundland and Labrador
Newfoundland and Labrador is the easternmost province of Canada. Situated in the country's Atlantic region, it incorporates the island of Newfoundland and mainland Labrador with a combined area of . As of April 2011, the province's estimated population is 508,400...

, Nova Scotia
Nova Scotia
Nova Scotia is one of Canada's three Maritime provinces and is the most populous province in Atlantic Canada. The name of the province is Latin for "New Scotland," but "Nova Scotia" is the recognized, English-language name of the province. The provincial capital is Halifax. Nova Scotia is the...

, and Prince Edward Island
Prince Edward Island
Prince Edward Island is a Canadian province consisting of an island of the same name, as well as other islands. The maritime province is the smallest in the nation in both land area and population...

; and Northern Ontario
Northern Ontario
Northern Ontario is a region of the Canadian province of Ontario which lies north of Lake Huron , the French River and Lake Nipissing. The region has a land area of 802,000 km2 and constitutes 87% of the land area of Ontario, although it contains only about 6% of the population...

.

Pepsi had long been the drink of Canadian Francophone
Francophone
The adjective francophone means French-speaking, typically as primary language, whether referring to individuals, groups, or places. Often, the word is used as a noun to describe a natively French-speaking person....

s and it continues to hold its dominance by relying on local Québécois
French-speaking Quebecer
French-speaking Quebecers are francophone residents of the Canadian province of Quebec....

 celebrities (especially Claude Meunier, of La Petite Vie
La Petite Vie
La petite vie was first a stage sketch of the comedy duo Ding et Dong, formed by Claude Meunier and Serge Thériault, and later a hit Quebec television sitcom aired by Radio-Canada from 1993 to 1999...

 fame) to sell its product. PepsiCo used the slogan "here, it's Pepsi" (Ici, c'est Pepsi) to answer to Coca-cola publicity "Everywhere in the world, it's Coke" (Partout dans le monde, c'est Coke).

By most accounts, Coca-Cola was India's leading soft drink until 1977 when it left India after a new government ordered The Coca-Cola Company to turn over its secret formula for Coke and dilute its stake in its Indian unit as required by the Foreign Exchange Regulation Act (FERA). In 1988, PepsiCo gained entry to India by creating a joint venture with the Punjab government-owned Punjab Agro Industrial Corporation (PAIC) and Voltas India Limited. This joint venture marketed and sold Lehar Pepsi until 1991 when the use of foreign brands was allowed; PepsiCo bought out its partners and ended the joint venture in 1994. In 1993, The Coca-Cola Company returned in pursuance of India's Liberalization
Liberalization
In general, liberalization refers to a relaxation of previous government restrictions, usually in areas of social or economic policy. In some contexts this process or concept is often, but not always, referred to as deregulation...

 policy. In 2005, The Coca-Cola Company and PepsiCo together held 95% market share of soft-drink sales in India. Coca-Cola India's market share was 52.5%.

In Russia, Pepsi initially had a larger market share than Coke but it was undercut once the Cold War
Cold War
The Cold War was the continuing state from roughly 1946 to 1991 of political conflict, military tension, proxy wars, and economic competition between the Communist World—primarily the Soviet Union and its satellite states and allies—and the powers of the Western world, primarily the United States...

 ended. In 1972, PepsiCo company struck a barter agreement with the then government of the Soviet Union
Soviet Union
The Soviet Union , officially the Union of Soviet Socialist Republics , was a constitutionally socialist state that existed in Eurasia between 1922 and 1991....

, in which PepsiCo was granted exportation and Western marketing rights to Stolichnaya
Stolichnaya
-Description:Fermentation of Stolichnaya starts with wheat and rye grains and artesial water from the Russian city of Samara and the Kaliningrad region. The fermentation takes about 60 hours. Once fermentation is complete the resulting liquid is distilled four times to a strength of 96.4% ABV....

 vodka in exchange for importation and Soviet marketing of Pepsi-Cola.
This exchange led to Pepsi-Cola being the first foreign product sanctioned for sale in the U.S.S.R.

Reminiscent of the way that Coca-Cola became a cultural icon and its global spread spawned words like "coca colonization", Pepsi-Cola and its relation to the Soviet system turned it into an icon. In the early 1990s, the term "Pepsi-stroika" began appearing as a pun on "perestroika
Perestroika
Perestroika was a political movement within the Communist Party of the Soviet Union during 1980s, widely associated with the Soviet leader Mikhail Gorbachev...

", the reform policy of the Soviet Union under Mikhail Gorbachev
Mikhail Gorbachev
Mikhail Sergeyevich Gorbachev is a former Soviet statesman, having served as General Secretary of the Communist Party of the Soviet Union from 1985 until 1991, and as the last head of state of the USSR, having served from 1988 until its dissolution in 1991...

. Critics viewed the policy as a lot of fizz without substance and as an attempt to usher in Western products in deals there with the old elites. Pepsi, as one of the first American products in the Soviet Union, became a symbol of that relationship and the Soviet policy. This was reflected in Russian author Victor Pelevin's book "Generation P".

In 1989, Billy Joel
Billy Joel
William Martin "Billy" Joel is an American musician and pianist, singer-songwriter, and classical composer. Since releasing his first hit song, "Piano Man", in 1973, Joel has become the sixth best-selling recording artist and the third best-selling solo artist in the United States, according to...

 mentioned the rivalry between the two companies in the song "We Didn't Start The Fire
We Didn't Start the Fire
"We Didn't Start the Fire" is a song by Billy Joel. Its lyrics are made up from rapid-fire brief allusions to over a hundred headline events between March 1949 and 1989, when the song was released on his album Storm Front...

". The line "Rock & Roll and Cola Wars" refers to Pepsi and Coke's usage of various musicians in advertising campaigns. Coke used Paula Abdul
Paula Abdul
Paula Julie Abdul is an American singer-songwriter, dancer, choreographer, actress and television personality.In the 1980s, Abdul rose from cheerleader for the Los Angeles Lakers to highly sought-after choreographer at the height of the music video era before scoring a string of pop music-R&B hits...

, while Pepsi used Michael Jackson
Michael Jackson
Michael Joseph Jackson was an American recording artist, entertainer, and businessman. Referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records...

. Both companies then competed to get other musicians to advertise its beverages.

In 1992, following the dissolution of the Soviet Union
Dissolution of the Soviet Union
The dissolution of the Soviet Union was the disintegration of the federal political structures and central government of the Union of Soviet Socialist Republics , resulting in the independence of all fifteen republics of the Soviet Union between March 11, 1990 and December 25, 1991...

, Coca-Cola was introduced to the Russian market. As it came to be associated with the new system, and Pepsi to the old, Coca-Cola rapidly captured a significant market share that might otherwise have required years to achieve. By July 2005, Coca-Cola enjoyed a market share of 19.4 percent, followed by Pepsi with 13 percent.

Pepsi did not sell soft drinks in Israel until 1991. Many Israelis and some American Jewish organizations attributed Pepsi's previous reluctance to do battle to the Arab boycott. Pepsi, which has a large and lucrative business in the Arab world, denied that, saying that economic, rather than political, reasons kept it out of Israel.

Slogans

  • 1939–1950: "Twice as Much for a Nickel"
  • 1950: "More Bounce to the Ounce"
  • 1950–1957: "Any Weather is Pepsi Weather"
  • 1957–1958: "Say Pepsi, Please"
  • 1958–1960: "Don't be a Tramp, Buy a Can" Zane
  • 1961–1964: "Now Its Pepsi for Those Who Think Young" (jingle sung by Joanie Sommers
    Joanie Sommers
    Joanie Sommers , is an American singer and actress with a long career of jazz, standards and popular material and extensive show-business credits...

    )
  • 1964–1967: "Come Alive, You're in the Pepsi Generation
    Pepsi Generation
    The Pepsi Generation was the theme of an advertising campaign for Pepsi-Cola, a U.S. brand of soft drink, that launched in 1963. It was the brainchild of Alan Pottasch, a Pepsico advertising executive. It invited consumers to "Come Alive! You're the Pepsi Generation!"Earlier campaigns for...

    " (jingle sung by Joanie Sommers)
  • 1967–1969: "(Taste that beats the others cold) Pepsi Pours It On".
  • 1969–1975: "You've Got a Lot to Live, and Pepsi's Got a Lot to Give"
  • 1975–1977: "Buy a can 50p"
  • 1977–1980: "Join the Pepsi People (Feeling Free)"
  • 1980–1981: "Catch That Pepsi Spirit" (David Lucas
    David Lucas (composer)
    David Lucas is an American rock and roll composer, singer, and music producer. He has written a number of well-known commercial jingles, such as AT&T's "Reach out and touch someone". In 1981, he received a Clio Award for composing the music to Pepsi's "Catch that Pepsi spirit"...

    , composer)
  • 1981–1983: "Pepsi's got your taste for life"
  • 1983: "Its cheaper than Coke!"
  • 1983–1984: "Pepsi Now! Take the Challenge!"
  • 1984–1991: "Pepsi. The Choice of a New Generation" (commercial with Michael Jackson
    Michael Jackson
    Michael Joseph Jackson was an American recording artist, entertainer, and businessman. Referred to as the King of Pop, or by his initials MJ, Jackson is recognized as the most successful entertainer of all time by Guinness World Records...

     and The Jacksons, featuring the Pepsi version of "Billie Jean
    Billie Jean
    "Billie Jean" is a dance-pop/R&B song by American recording artist Michael Jackson. It was written, composed, and co-produced by Jackson, and produced by Quincy Jones from the singer's sixth album, Thriller . Originally disliked by Jones, the track was almost removed from the album after he and...

    ", "Bad" and "Black or White". "Black of White"'s was promoting the Dangerous World Tour
    Dangerous World Tour
    The Dangerous World Tour was the second worldwide concert tour by American megasuperstar Michael Jackson. The tour, sponsored by Pepsi-Cola, included 69 performances to an audience of 3.5 million. All profits were donated to various charities including Jackson's own "Heal the World Foundation". The...

    .)
  • 1984–1988: "Diet Pepsi. The Choice of a New Generation"
  • 1988–1989: "Diet Pepsi. The Taste That's Generations Ahead"
  • 1989–1990: "Diet Pepsi. The Right One"
  • 1989–1992: "Diet Pepsi. The Taste That Beats Diet Coke"
  • 1986–1987: "We've Got the Taste" (commercial with Tina Turner
    Tina Turner
    Tina Turner is an American singer and actress whose career has spanned more than 50 years. She has won numerous awards and her achievements in the rock music genre have led many to call her the "Queen of Rock 'n' Roll".Turner started out her music career with husband Ike Turner as a member of the...

    )
  • 1987–1990: "Pepsi's Cool" (commercial with Michael Jackson, featuring Pepsi version of Bad)
  • 1990–1991: "You got the right one Baby UH HUH" (sung by Ray Charles for Diet Pepsi)
  • 1990–1991: "Yehi hai right choice Baby UH HUH" (Hindi
    Hindi
    Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

     - meaning "This is the right choice Baby UH HUH") (India)
  • 1991–1992: "Gotta Have It"/"Chill Out"
  • 1992:"The Choice Is Yours"
  • 1992–1993: "Be Young, Have Fun, Drink Pepsi"
  • 1993–1994: "Right Now" (Van Halen
    Van Halen
    Van Halen is an American hard rock band formed in Pasadena, California, in 1972. The band has enjoyed success since the release of its debut album, Van Halen, . As of 2007 Van Halen has sold 80 million albums worldwide and has had the most #1 hits on the Billboard Mainstream Rock chart...

     song for the Crystal Pepsi
    Crystal Pepsi
    Crystal Pepsi was a caffeine-free soft drink made by PepsiCo from 1992 to 1993 in the United States, Canada, and for a short time in Australia. Crystal Pepsi was sold for a longer time in Europe.-History:...

     advertisement)
  • 1994–1995: "Double Dutch Bus" (Pepsi song sung by Brad Bentz)
  • 1995: "Nothing Else is a Pepsi"
  • 1995–1996: "Drink Pepsi. Get Stuff." Pepsi Stuff
    Pepsi Stuff
    Pepsi Stuff was a major loyalty program launched by PepsiCo, first in North America on March 28, 1996 and then around the world, featuring premiums — such as T-shirts, hats, denim and leather jackets, bags and mountain bikes — that could be purchased with Pepsi Points through the Pepsi Stuff...

     campaign
  • 1996:"Change The Script"
  • 1996–1997: "Pepsi: There's nothing official about it" (During the Wills World Cup (cricket) held in India/Pakistan/Sri Lanka)
  • 1997–1998: "Generation Next" (with the Spice Girls
    Spice Girls
    The Spice Girls were a British pop girl group formed in 1994. The group consisted of Victoria Beckham , Melanie Brown, Emma Bunton, Melanie Chisholm and Geri Halliwell. They were signed to Virgin Records and released their debut single, "Wannabe" in 1996, which hit number-one in more than 30...

    )
  • 1998–1999: "Its the cola" (100th anniversary commercial)
  • 1999–2000: "For Those Who Think Young"/"The Joy of Pepsi-Cola" (commercial with Britney Spears
    Britney Spears
    Britney Jean Spears is an American recording artist and entertainer. Born in McComb, Mississippi, and raised in Kentwood, Louisiana, Spears began performing as a child, landing acting roles in stage productions and television shows. She signed with Jive Records in 1997 and released her debut album...

    /commercial with Mary J. Blige
    Mary J. Blige
    Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...

    )
  • 1999–2006: "Yeh Dil Maange More!
    Yeh Dil Maange More!
    Yeh Dil Maange More! is an advertising slogan coined for Pepsi at JWT by Anuja Chauhan in 1998. It combines Hindi-Urdu and English, and literally meaning This Heart Wants More, which later became a popular slogan. The slogan and its derivatives have been used in multiple contexts in India...

    " (Hindi
    Hindi
    Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

     - meaning "This heart asks for more") (India
    India
    India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

    )
  • 2003: "Its the Cola"/"Dare for More" (Pepsi Commercial)
  • 2006–2007: "Why You Doggin' Me"/"Taste the one that's forever young" (Mary J. Blige
    Mary J. Blige
    Mary Jane Blige is an American singer-songwriter, record producer and occasional actress. She is a recipient of nine Grammy Awards and four American Music Awards, and has recorded eight multi-platinum albums. She is the only artist with Grammy Award wins in Pop, Rap, Gospel, and R&B. Blige has...

    )
  • 2007–2008: "More Happy"/"Taste the once that's forever young" (Michael Alexander)
  • 2000–present: "Pepsi ye pyaas heh bari" ((Urdu) meaning "There is a lot of thirst" (Pakistan))
  • 2008: "Pepsi Stuff" Super Bowl Commercial (Justin Timberlake)
  • 2008: "Рepsi is #1" Тv commercial (Luke Rosin)
  • 2008–present: "Something For Everyone"
  • 2009–present: "Refresh Everything"/"Every Generation Refreshes the World"
  • 2009–present: "Yeh hai youngistaan meri jaan" (Hindi
    Hindi
    Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...

     - meaning "This is our young country my baby")
  • 2009–present: "My Pepsi My Way"(India
    India
    India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

    )
  • 2009–present: "Refresca tu Mundo" (Spanish
    Spanish language
    Spanish , also known as Castilian , is a Romance language in the Ibero-Romance group that evolved from several languages and dialects in central-northern Iberia around the 9th century and gradually spread with the expansion of the Kingdom of Castile into central and southern Iberia during the...

     - meaning "Refresh your world") (Spanish Spoken countries in Latin America)
  • 2010–present: "Every Pepsi Refreshes The World"
  • 2010–present "Pepsi. Sarap Magbago." (Philippines - meaning "Its nice to change")
  • 2010–2011 "Badal Do Zamana" (Urdu
    Urdu
    Urdu is a register of the Hindustani language that is identified with Muslims in South Asia. It belongs to the Indo-European family. Urdu is the national language and lingua franca of Pakistan. It is also widely spoken in some regions of India, where it is one of the 22 scheduled languages and an...

     - meaning "Change The World" by CALL)(Pakistan
    Pakistan
    Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

    )
  • 2010–present: "Pode ser bom, pode ser muito bom, pode ser Pepsi" (Can be good, can be very good, can be Pepsi) - Brazil
    Brazil
    Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...

  • 2011–present: "Change the game" (Bangladesh
    Bangladesh
    Bangladesh , officially the People's Republic of Bangladesh is a sovereign state located in South Asia. It is bordered by India on all sides except for a small border with Burma to the far southeast and by the Bay of Bengal to the south...

    , India
    India
    India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...

     for the 2011 Cricket World Cup
    2011 Cricket World Cup
    The 2011 ICC Cricket World Cup was the tenth Cricket World Cup. It was played in India, Sri Lanka, and Bangladesh. It was Bangladesh's first time co-hosting a World Cup...

    )
  • 2011–present "Dunya Hai Dil Walon Ki" (Pakistan
    Pakistan
    Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...

    -meaning World is For Lovers by Ali Zafar)
  • 2011–present "Ici, c'est Pepsi" (Québec
    Quebec
    Quebec or is a province in east-central Canada. It is the only Canadian province with a predominantly French-speaking population and the only one whose sole official language is French at the provincial level....

    -meaning Here, it's pepsi)
  • 2011-present "Summer Time is Pepsi Time"
  • 2011-present "Born in the Carolinas"

Pepsiman

Pepsiman is an official Pepsi mascot from Pepsi's Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...

ese corporate branch. The design of the Pepsiman character is attributed to Canadian comic book artist Travis Charest
Travis Charest
Travis Charest is a Canadian comic book penciller, inker and painter, known for his work on such books as Darkstars, WildC.A.T.s, Grifter/Shi, WildC.A.T.s/X-Men: The Golden Age and The Metabarons...

, created sometime around the mid 1990s. Pepsiman took on three different outfits, each one representing the current style of the Pepsi can in distribution. Twelve commercials were created featuring the character. His role in the advertisements is to appear with Pepsi to thirsty people or people craving soda. Pepsiman happens to appear at just the right time with the product. After delivering the beverage, sometimes Pepsiman would encounter a difficult and action oriented situation which would result in injury.

In 1996, Sega-AM2
Sega-AM2
Sega Amusement Machine Research and Development Department 2 is a research and development team for the video game company Sega. Originally known as "Sega Amusement Developing Section 8", AM2 was previously headed up by famed designer Yu Suzuki...

 released the Sega Saturn
Sega Saturn
The is a 32-bit fifth-generation video game console that was first released by Sega on November 22, 1994 in Japan, May 11, 1995 in North America, and July 8, 1995 in Europe...

 version of its arcade fighting game Fighting Vipers
Fighting Vipers
Fighting Vipers is a 3D fighting game developed by Sega AM2.The game was first released in the arcade in 1995 using the Sega Model 2 hardware and ported the same year to the Sega Saturn with significantly reduced graphics.-Gameplay:...

. In this game Pepsiman was included as a special character, with his specialty listed as being the ability to "quench one's thirst". He does not appear in any other version or sequel. In 1999, KID
KID
KID, whose name is an acronym of Kindle Imagine Develop, was a Japan-based company specializing in porting and developing bishōjo games....

 developed a video game for the PlayStation entitled Pepsiman. As the titular character, the player runs, skateboards, rolls, and stumbles through various areas, avoiding dangers and collecting cans of Pepsi all while trying to reach a thirsty person as in the commercials.

Awards and recognition

In 2011, The Brand Trust Report
The Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...

 in India included Pepsi in the list of the most trusted brands of the country.

Ingredients

In the United States, Pepsi is made with carbonated water, high fructose corn syrup
High fructose corn syrup
High-fructose corn syrup  — also called glucose-fructose syrup in the UK, glucose/fructose in Canada, and high-fructose maize syrup in other countries — comprises any of a group of corn syrups that has undergone enzymatic processing to convert some of its glucose into fructose to produce...

, caramel color, sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...

, Phosphoric acid
Phosphoric acid
Phosphoric acid, also known as orthophosphoric acid or phosphoric acid, is a mineral acid having the chemical formula H3PO4. Orthophosphoric acid molecules can combine with themselves to form a variety of compounds which are also referred to as phosphoric acids, but in a more general way...

, caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...

, citric acid
Citric acid
Citric acid is a weak organic acid. It is a natural preservative/conservative and is also used to add an acidic, or sour, taste to foods and soft drinks...

 and natural flavors. A can of Pepsi (12 fl ounces) has 41 grams of carbohydrates (all from sugar
Sugar
Sugar is a class of edible crystalline carbohydrates, mainly sucrose, lactose, and fructose, characterized by a sweet flavor.Sucrose in its refined form primarily comes from sugar cane and sugar beet...

), 30 mg of sodium
Sodium
Sodium is a chemical element with the symbol Na and atomic number 11. It is a soft, silvery-white, highly reactive metal and is a member of the alkali metals; its only stable isotope is 23Na. It is an abundant element that exists in numerous minerals, most commonly as sodium chloride...

, 0 grams of fat
Fat
Fats consist of a wide group of compounds that are generally soluble in organic solvents and generally insoluble in water. Chemically, fats are triglycerides, triesters of glycerol and any of several fatty acids. Fats may be either solid or liquid at room temperature, depending on their structure...

, 0 grams of protein
Protein
Proteins are biochemical compounds consisting of one or more polypeptides typically folded into a globular or fibrous form, facilitating a biological function. A polypeptide is a single linear polymer chain of amino acids bonded together by peptide bonds between the carboxyl and amino groups of...

, 38 mg of caffeine
Caffeine
Caffeine is a bitter, white crystalline xanthine alkaloid that acts as a stimulant drug. Caffeine is found in varying quantities in the seeds, leaves, and fruit of some plants, where it acts as a natural pesticide that paralyzes and kills certain insects feeding on the plants...

 and 150 calories. The caffeine-free Pepsi-Cola contains the same ingredients but without the caffeine.

The original Pepsi-Cola recipe was available from documents filed with the court at the time that the Pepsi-Cola Company went bankrupt in 1929. The original formula contained neither cola nor caffeine.

See also

  • Diet Pepsi
    Diet Pepsi
    Diet Pepsi is a no-calorie carbonated cola soft drink produced by PepsiCo, introduced in 1964 as a variant of Pepsi-Cola with no sugar. First test marketed in 1963 under the name Patio Diet Cola, it was re-branded as Diet Pepsi the following year, becoming the first diet cola to be distributed on a...

  • Pepsi spokespersons
  • Pepsi Max Big One
    Pepsi Max Big One
    The Big One is a steel roller coaster located at Pleasure Beach Blackpool in the United Kingdom. The ride was originally manufactured by Arrow Dynamics, a now defunct steel coaster manufacturer, and was sponsored by the soft drinks firm Pepsi, under their brand of Pepsi Max until 2011...

     (Roller coaster)
  • Pepsi Orange Streak
    Pepsi Orange Streak
    Pepsi Orange Streak is a custom Zierer roller coaster located in Nickelodeon Universe in the Mall of America. It is located in the east side of the park, and debuted with the park in August 1992...

     (Roller coaster)
  • Pepsi Python
    Pepsi Python (Roller Coaster)
    The Pepsi Python was an D.P.V. Rides designed Galaxi steel roller coaster. It operated from 1996 to 1999 at Splash Zone Water Park, but was relocated to Coney Island at the end of the 1999 season.-Incident 2008 :...

     (Roller coaster)
  • Pepsi Billion Dollar Sweepstakes
    Pepsi Billion Dollar Sweepstakes
    The Pepsi Billion Dollar Sweepstakes was a contest, announced by soft drink company Pepsi Cola on April 10, 2003, beginning on May 1 and ending on September 14, all of the same year. For the contest, Pepsi printed one billion special codes, which could be redeemed either on the Pepsi website or...

  • Mountain Dew
    Mountain Dew
    Mountain Dew is a citrus-flavored carbonated soft drink brand produced and owned by PepsiCo. The original formula was invented in the 1940s by Tennessee beverage bottlers Barney and Ally Hartman and was first marketed in Marion, VA, Knoxville and Johnson City, Tennessee. A revised formula was...

  • AMP Energy
  • Citrus Blast
    Citrus Blast
    Citrus Blast is a caffeine-free, grapefruit-citrus flavored soft drink produced by PepsiCo.-Packaging:Citrus blast comes in 12-ounce aluminum cans, 20-ounce plastic bottles, and 2-liter plastic bottles. The plastic bottles are light-green tinted. The label has a yellow background and the text in...


Further reading

  • Beverage World Magazine, January 1998, "Celebrating a Century of Refreshment: Pepsi — The First 100 Years"
  • Stoddard, Bob. Pepsi-Cola - 100 Years (1997), General Publishing Group, Los Angeles, CA, USA
  • "History & Milestones" (1996), Pepsi packet
  • Louis, J.C. & Yazijian, Harvey Z. "The Cola Wars" (1980), Everest House, Publishers, New York, NY, USA

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
x
OK