Seven mass media
Overview
 
The seven mass media, or often used as "seventh mass media channel", to draw attention to the latest mobile phones as a mass media
Mass media
Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...

, are a new concept and neoliberalism to distinguish the major mass media channels and highlight their relative merits and benefits. The seven mass media categorization has emerged soon after mobile phone
Mobile phone
A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

s were recognized as a new and unique mass media channel. The strongest pooponents of the seven mass media taxonomy tend to be companies closely involved in mobile telephony.
The seven mass media in order of their introduction are:
  1. Print
    Printing
    Printing is a process for reproducing text and image, typically with ink on paper using a printing press. It is often carried out as a large-scale industrial process, and is an essential part of publishing and transaction printing....

     (book
    Book
    A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...

    s, pamphlet
    Pamphlet
    A pamphlet is an unbound booklet . It may consist of a single sheet of paper that is printed on both sides and folded in half, in thirds, or in fourths , or it may consist of a few pages that are folded in half and saddle stapled at the crease to make a simple book...

    s, newspaper
    Newspaper
    A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...

    s, magazine
    Magazine
    Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...

    s, etc) from the late 15th century
  2. Recording
    Recording
    Recording is the process of capturing data or translating information to a recording format stored on some storage medium, which is often referred to as a record or, if an auditory medium, a recording....

    s (gramophone record
    Gramophone record
    A gramophone record, commonly known as a phonograph record , vinyl record , or colloquially, a record, is an analog sound storage medium consisting of a flat disc with an inscribed, modulated spiral groove...

    s, magnetic tape
    Magnetic tape
    Magnetic tape is a medium for magnetic recording, made of a thin magnetizable coating on a long, narrow strip of plastic. It was developed in Germany, based on magnetic wire recording. Devices that record and play back audio and video using magnetic tape are tape recorders and video tape recorders...

    s, cassette
    Compact Cassette
    The Compact Cassette, often referred to as audio cassette, cassette tape, cassette, or simply tape, is a magnetic tape sound recording format. It was designed originally for dictation, but improvements in fidelity led the Compact Cassette to supplant the Stereo 8-track cartridge and reel-to-reel...

    s, cartridges, CDs, DVD
    DVD
    A DVD is an optical disc storage media format, invented and developed by Philips, Sony, Toshiba, and Panasonic in 1995. DVDs offer higher storage capacity than Compact Discs while having the same dimensions....

    s) from the late 19th century
  3. Cinema
    Film
    A film, also called a movie or motion picture, is a series of still or moving images. It is produced by recording photographic images with cameras, or by creating images using animation techniques or visual effects...

     from about 1900
  4. Radio from about 1910
  5. Television
    Television
    Television is a telecommunication medium for transmitting and receiving moving images that can be monochrome or colored, with accompanying sound...

     from about 1950
  6. Internet
    Internet
    The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...

     from about 1990
  7. Mobile phone
    Mobile phone
    A mobile phone is a device which can make and receive telephone calls over a radio link whilst moving around a wide geographic area. It does so by connecting to a cellular network provided by a mobile network operator...

    s from about 2000


Each mass media has its own content types, its own creative artists and technicians, and its own business model.
Quotations

It may be necessary to use methods other than constitutional ones.

"ZAPU deposes Mr. Nkomo as Leader", The Times, 9 July 1962, p. 9.

Our votes must go together with our guns. After all, any vote we shall have, shall have been the product of the gun. The gun which produces the vote should remain its security officer – its guarantor. The people's votes and the people's guns are always inseparable twins.

Martin Meredith, "Our Votes, Our Guns: Robert Mugabe and the Tragedy of Zimbabwe".

We are still exchanging blows with the British government. They are using gay gangsters. Each time I pass through London, the gangster regime of Blair

expresses its dismay'.

What we hate is not the color of their skins but the evil that emanates from them.

Speech in Harlem, New York (September 2000), quoted in Michael Radu, "State of Disaster", National Review, 27 May 2002

Our party must continue to strike fear in the heart of the white man, our real enemy!

"Whites are real enemy, warns Mugabe", Irish Times, 15 December 2000, p. 11.

The white man is not indigenous to Africa. Africa is for Africans. Zimbabwe is for Zimbabweans.

ibid.

We have fought for our land, we have fought for our sovereignty, small as we are we have won our independence and we are prepared to shed our blood…. So, Blair keep your England, and let me keep my Zimbabwe.

Speech at the Earth Summit in Johannesburg (2 September 2002), quoted in John Battersby and Andrew Grice, "Anti-West anger at summit as Mugabe rounds on Blair", The Independent, 3 September 2002, p. 1.

Let Blair and the British government take note and listen. Zimbabwe is for Zimbabweans. Our people are overjoyed, the land is ours. We are now the rulers and owners of Zimbabwe.

Michael White, Andrew Meldrum, "Commonwealth leaders delay decision on defiant Mugabe", The Guardian, 6 December 2003, p. 2.

 
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