Sanuk - AbsoluteAstronomy.com

Sanuk, a division of Deckers Outdoor Corporation

Deckers Outdoor Corporation

Deckers Outdoor Corporation is a footwear manufacturer based in Goleta, California, United States. It began in 1973 as a sandal producer, run by Doug Otto. Deckers currently manufactures six brands, Teva, UGG Australia, Simple Shoes, Sanuk, Tsubo, Ahnu and Mozo.- Teva :Mark Thatcher was the...

, is a footwear

Footwear

Footwear consists of garments worn on the feet, for fashion, protection against the environment, and adornment. Being barefoot is commonly associated with poverty, but some cultures chose not to wear footwear at least in some situations....

brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

based in Southern California

Southern California

Southern California is a megaregion, or megapolitan area, in the southern area of the U.S. state of California. Large urban areas include Greater Los Angeles and Greater San Diego. The urban area stretches along the coast from Ventura through the Southland and Inland Empire to San Diego...

. Specializes in manufacturing professional racing footwear for racers, comfortability and complacent are the key to success in winning a competition. Sanuk, the Thai

Thai language

Thai , also known as Central Thai and Siamese, is the national and official language of Thailand and the native language of the Thai people, Thailand's dominant ethnic group. Thai is a member of the Tai group of the Tai–Kadai language family. Historical linguists have been unable to definitively...

word for fun, was founded by Southern California native Jeff Kelley when he started making sandals out of indoor-outdoor carpet

Carpet

A carpet is a textile floor covering consisting of an upper layer of "pile" attached to a backing. The pile is generally either made from wool or a manmade fibre such as polypropylene,nylon or polyester and usually consists of twisted tufts which are often heat-treated to maintain their...

.
The first product created was green carpeted and entitled the "Fur Real" after one shop owner asked if the novelty sandal was "For Real." The Fur Real first became a runaway hit through boutique

Boutique

A boutique is a small shopping outlet, especially one that specializes in elite and fashionable items such as clothing and jewelry. The word is French for "shop", via Latin from Greek ἀποθήκη , "storehouse"....

stores and not the intended surf

Surfing

Surfing' is a surface water sport in which the surfer rides a surfboard on the crest and face of a wave which is carrying the surfer towards the shore...

shops

Retailing

Retail consists of the sale of physical goods or merchandise from a fixed location, such as a department store, boutique or kiosk, or by mail, in small or individual lots for direct consumption by the purchaser. Retailing may include subordinated services, such as delivery. Purchasers may be...

. The novelty act was followed up by a sandal wrapped in wire mesh, a leopard

Leopard

The leopard , Panthera pardus, is a member of the Felidae family and the smallest of the four "big cats" in the genus Panthera, the other three being the tiger, lion, and jaguar. The leopard was once distributed across eastern and southern Asia and Africa, from Siberia to South Africa, but its...

print version, and styles made out of a poncho material in a variety of colors. Sanuk has grown to include style options for men, women and youth and is distributed across the United States

United States

The United States of America is a federal constitutional republic comprising fifty states and a federal district...

and in over 50 countries throughout Europe

Europe

Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...

, Asia

Asia

Asia is the world's largest and most populous continent, located primarily in the eastern and northern hemispheres. It covers 8.7% of the Earth's total surface area and with approximately 3.879 billion people, it hosts 60% of the world's current human population...

, South America

South America

South America is a continent situated in the Western Hemisphere, mostly in the Southern Hemisphere, with a relatively small portion in the Northern Hemisphere. The continent is also considered a subcontinent of the Americas. It is bordered on the west by the Pacific Ocean and on the north and east...

and Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

.

Sanuk centers itself around a positive lifestyle advocating the slogan, "Smile,Pass it on!".

Products

Sidewalk Surfers: A deconstructed shoe

Shoe

A shoe is an item of footwear intended to protect and comfort the human foot while doing various activities. Shoes are also used as an item of decoration. The design of shoes has varied enormously through time and from culture to culture, with appearance originally being tied to function...

upper on a sandal footbed, allowing the foot to bend and flex naturally. With the new construction, the Sidewalk Surfer has been labeled "Not-A-Shoe," creating a new category in footwear.

Vulcanized Styles:

The Standard , The Shore Leave , The Scurvy , The June Bug

Men's Flip Flops (by Series)

Roots Series , Leather

Leather

Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...

Series , Fraid Series , Fundamentals , Phylon Series , Beer Cozies

Women's Flip Flops (by Series)

Fraid Series , Girlie Series , Ibiza Series , Rasta Seires , Wedges , Yoga Mat Series

The Yoga Mat Sandal: A vegan and vegetarian women's sandal with a footbed made out of authentic yoga mat

Yoga mat

Yoga mats are specially fabricated mats used as an aid during the practice of yoga to prevent hands and feet slipping during asana practice. They are also commonly known as non-slip mats, non-skid mats or sticky mats...

material. The sandal has a triangular strap design, logo embellishment, a handmade synthetic leather upper and leather liner.

Green Initiative

The R.A.S.T.A. Project: The R.A.S.T.A. Project, standing for Recycled and Sustainable Trade Alliance , is subdivision of Sanuk Footwear. The R.A.S.T.A. project aims to reduce its impact on the world by providing both men's and women's footwear that is impact free. The outsoles are made from recycled tires which are sourced from 100 km of the companie's Chinese factories. All materials are purchased locally, to include jute

Jute

Jute is a long, soft, shiny vegetable fibre that can be spun into coarse, strong threads. It is produced from plants in the genus Corchorus, which has been classified in the family Tiliaceae, or more recently in Malvaceae....

, hemp

Hemp

Hemp is mostly used as a name for low tetrahydrocannabinol strains of the plant Cannabis sativa, of fiber and/or oilseed varieties. In modern times, hemp has been used for industrial purposes including paper, textiles, biodegradable plastics, construction, health food and fuel with modest...

, latex

Latex

Latex is the stable dispersion of polymer microparticles in an aqueous medium. Latexes may be natural or synthetic.Latex as found in nature is a milky fluid found in 10% of all flowering plants . It is a complex emulsion consisting of proteins, alkaloids, starches, sugars, oils, tannins, resins,...

, cork

Cork (material)

Cork is an impermeable, buoyant material, a prime-subset of bark tissue that is harvested for commercial use primarily from Quercus suber , which is endemic to southwest Europe and northwest Africa...

and recycled plastic bottles. R.A.S.T.A. Project ships its products in biodegradable bags made mainly of corn

Corn

Corn is the name used in the United States, Canada, and Australia for the grain maize.In much of the English-speaking world, the term "corn" is a generic term for cereal crops, such as* Barley* Oats* Wheat* Rye- Places :...

Men's R.A.S.T.A styles include: "The Wombat", "The Sprout" and "Byron Bay", while women's styles include: "The Walkabout", "Dreamtime", "Good On Ya" and "Mystic".

Recognition

2010: Nominated for SIMA Marketing Campaign of the Year: "Cut and Paste" Campaign
2010: Nominated for SIMA Environmental Product of the Year: The R.A.S.T.A Project
2010: Winner for SIMA Footwear Product of the Year: The Yoga Mat Sandal
2007: Winner of SIMA "Footwear Product of the Year"
2007: Winner of Footwear Plus Magazine's "Footwear Industry product of the Year" for their "Sidewalk Surfers"

Products

Green Initiative

Recognition

Sponsored Individuals