SYM Motors
Encyclopedia
SYM Sanyang Industry Co., Ltd. was founded in Taipei
in 1954 by Huang Ji-Jun. The company's headquarters is established in Hsinchu
, Taiwan
and SYM's three major production bases are in Taiwan
, China
and Vietnam
. The company manufactures and sells scooters
, motorcycle
s and ATVs
under the SYM brand. Since the beginning, the company has produced 8.9 million scooters and motorcycles (and should have reached 9 million units in August 2005). The company reported a global turnover of 500 million euros in 2004. Today, the annual sales revenue of the company exceeds 1,000 million US dollars and it produces more than 600.000 units of motorcycles and 20.000 automobiles per year. SYM currently employs more than 2,000 people in its manufacturing plants.
s) in 1949. In 1954 Sanyang Electrics (with four employees) was formed, restructured into Sanyang Industrial Co. Ltd. in 1961. In 1962 they formed a joint venture with Honda
to begin local assembly of motorcycles, the first motorcycle manufacturer in Taiwan (30% local content). In 1969 assembly of small Honda cars (N600
, TN360) began. As Sanyang's own motorcycles entered direct competition with Honda's products worldwide, the relationship was terminated in January 2002 and Honda began building cars themselves as Honda Taiwan Co. Ltd.
Sanyang instead signed a contract with Hyundai
and currently assembles much of their lineup for the domestic Taiwanese market.
Sanyang Industry Co. Ltd. has its main office in the Hsinchu Industrial Park in Hsinchu County
, Taiwan
. It has a subsidiary in Xiamen
city, China
, named Xiamen Xiashing Motorcycle Co., Ltd., and another subsidiary in Bien Hoa, Dong Nai, Vietnam, named Vietnam Manufacturing & Export Processing Co., Ltd. (VMEP).
Korea
in manufacturing of cars in Taiwan. SYM also has tie-ups with international companies like International Truck, Bombardier Recreational Products
and Mahindra & Mahindra Limited
in India
.
In July 2005, SYM launched a new range of two-wheelers for sale in the European market. The range includes the GTS scooter (available with 125cc, 200cc and 250cc engines), the MIO scooter (50cc and 100cc). Also included are two ATV models: the Trackrunner leisure ATV (200cc engine), and the 250cc Quadlander offroader.
In January 2006, SYM signed an agreement with the Kinetic Motor Company of India for a purchase of 2,065,000 equity shares and technical collaboration. This will amount to SYM holding a 11.1% (approx.) stake of the enhanced capital of Kinetic Motor Company Limited. With SYM taking a minority stake, the management control will be retained with the Kinetic Group. SYM plans to start producing and selling 50–250cc capacity SYM brand scooters in India through the widely established Kinetic sales, distribution, and service network sometime in 2006.
In January 2006, SYM also signed a partnership agreement with Carter Brothers Mfg. Co. Inc. for exclusive distribution rights in the United States of America. Operating out of a 235000 sq ft (21,832.2 m²). office-production-and-warehouse facility in the small town of Brundidge, Alabama
, 60 miles (96.6 km) south of Montgomery, Carter Brothers claims to be the oldest and largest continually operating manufacturer of go-karts and off-road buggies in the world. Established in 1936 by the brothers W.W. Carter and Charlie Carter, the company initially specialized in manufacturing agricultural machinery, lawnmowers and personal gardening equipment.
On July 12, 2010 a fire destroyed Carter Brother's main warehouse and manufacturing facility, resulting in a the loss of approximately 3,000 unsold SYM scooters. A subsequent investigation by the Alabama State Fire Marshal's Office determined that the cause of the fire was arson.
In March, 2011, an official at Carter Brothers Mfg. Co. Inc. made it known to the editor of the Team Symba web blog that the partnership agreement between SYM and Carter Brothers would end as of April 1, 2011. Also in March, 2011, Alliance Powersports, Inc. (a subsidiary of Lance Powersports, Inc.) of Mira Loma, CA notified existing SYM dealers that it had signed an exclusive distribution agreement with SYM for the western half of the USA.
In 2008 the two-wheeler division of The Kinetic Group has been taken over by Mahindra
, a leading manufacturer of utility wehicles in India.
In October 2006, SYM opened a second manufacturing facility in Nagoya, Japan
. They are known for their parody advertisements on Japanese subways, taxis and cars. Their slogan, reading "名古屋にこいや!" literally meaning "Come down to Nagoya!", is known by many locals.
Taipei
Taipei City is the capital of the Republic of China and the central city of the largest metropolitan area of Taiwan. Situated at the northern tip of the island, Taipei is located on the Tamsui River, and is about 25 km southwest of Keelung, its port on the Pacific Ocean...
in 1954 by Huang Ji-Jun. The company's headquarters is established in Hsinchu
Hsinchu
Hsinchu City is a city in northern Taiwan. Hsinchu is popularly nicknamed "The Windy City" for its windy climate.Hsinchu City is administered as a special municipality within Taiwan . The city is bordered by Hsinchu County to the north and east, Miaoli County to the south, and the Taiwan Strait...
, Taiwan
Republic of China
The Republic of China , commonly known as Taiwan , is a unitary sovereign state located in East Asia. Originally based in mainland China, the Republic of China currently governs the island of Taiwan , which forms over 99% of its current territory, as well as Penghu, Kinmen, Matsu and other minor...
and SYM's three major production bases are in Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
, China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
and Vietnam
Vietnam
Vietnam – sometimes spelled Viet Nam , officially the Socialist Republic of Vietnam – is the easternmost country on the Indochina Peninsula in Southeast Asia. It is bordered by China to the north, Laos to the northwest, Cambodia to the southwest, and the South China Sea –...
. The company manufactures and sells scooters
Scooter (motorcycle)
A scooter is a motorcycle with step-through frame and a platform for the operator's feet. Elements of scooter design have been present in some of the earliest motorcycles, and motorcycles identifiable as scooters have been made from 1914 or earlier...
, motorcycle
Motorcycle
A motorcycle is a single-track, two-wheeled motor vehicle. Motorcycles vary considerably depending on the task for which they are designed, such as long distance travel, navigating congested urban traffic, cruising, sport and racing, or off-road conditions.Motorcycles are one of the most...
s and ATVs
All-terrain vehicle
An all-terrain vehicle , also known as a quad, quad bike, three wheeler, or four wheeler, is defined by the American National Standards Institute as a vehicle that travels on low pressure tires, with a seat that is straddled by the operator, along with handlebars for steering control...
under the SYM brand. Since the beginning, the company has produced 8.9 million scooters and motorcycles (and should have reached 9 million units in August 2005). The company reported a global turnover of 500 million euros in 2004. Today, the annual sales revenue of the company exceeds 1,000 million US dollars and it produces more than 600.000 units of motorcycles and 20.000 automobiles per year. SYM currently employs more than 2,000 people in its manufacturing plants.
History
The parent trading company, Ching Feng Hang, was founded in 1947 and imported their first motorcycles (BSABSA
-Organizations:* Baltimore School for the Arts* Bank Secrecy Act* Bearing Specialists Association* Belarusian Socialist Assembly* Bhutan Scouts Association* Bibliographical Society of America* Birmingham School of Acting...
s) in 1949. In 1954 Sanyang Electrics (with four employees) was formed, restructured into Sanyang Industrial Co. Ltd. in 1961. In 1962 they formed a joint venture with Honda
Honda
is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
to begin local assembly of motorcycles, the first motorcycle manufacturer in Taiwan (30% local content). In 1969 assembly of small Honda cars (N600
Honda N360
The Honda N360 is a kei car, designed and built by Honda and produced from March 1967 through 1970, while its larger N600 brother lasted three more years. After a January 1970 facelift, the N360 became the NIII360 and continued in production until 1972...
, TN360) began. As Sanyang's own motorcycles entered direct competition with Honda's products worldwide, the relationship was terminated in January 2002 and Honda began building cars themselves as Honda Taiwan Co. Ltd.
Honda Taiwan
Honda Taiwan Co. Ltd. , a wholly owned subsidiary of Honda Motor Co. Ltd., was established in February 2002 shortly after discontinuing their local partnership. It started productions and sales of CR-V in January 2003 then expanded to include the Accord , Civic , and Fit . On November 11 2008...
Sanyang instead signed a contract with Hyundai
Hyundai
Hyundai ) is a global conglomerate company, part of the Korean chaebol, that was founded in South Korea by one of the most famous businessmen in Korean history: Chung Ju-yung...
and currently assembles much of their lineup for the domestic Taiwanese market.
Sanyang Industry Co. Ltd. has its main office in the Hsinchu Industrial Park in Hsinchu County
Hsinchu County
Hsinchu County is a county in north-western Taiwan. The population of the county is mainly Hakka; there is a Taiwanese aboriginal minority in the southeastern part of the county. Zhubei is the capital of Hsinchu, where the government office and county office is located...
, Taiwan
Taiwan
Taiwan , also known, especially in the past, as Formosa , is the largest island of the same-named island group of East Asia in the western Pacific Ocean and located off the southeastern coast of mainland China. The island forms over 99% of the current territory of the Republic of China following...
. It has a subsidiary in Xiamen
Xiamen
Xiamen , also known as Amoy , is a major city on the southeast coast of the People's Republic of China. It is administered as a sub-provincial city of Fujian province with an area of and population of 3.53 million...
city, China
China
Chinese civilization may refer to:* China for more general discussion of the country.* Chinese culture* Greater China, the transnational community of ethnic Chinese.* History of China* Sinosphere, the area historically affected by Chinese culture...
, named Xiamen Xiashing Motorcycle Co., Ltd., and another subsidiary in Bien Hoa, Dong Nai, Vietnam, named Vietnam Manufacturing & Export Processing Co., Ltd. (VMEP).
Global operations
SYM also has a co-operation with HyundaiHyundai
Hyundai ) is a global conglomerate company, part of the Korean chaebol, that was founded in South Korea by one of the most famous businessmen in Korean history: Chung Ju-yung...
Korea
Korea
Korea ) is an East Asian geographic region that is currently divided into two separate sovereign states — North Korea and South Korea. Located on the Korean Peninsula, Korea is bordered by the People's Republic of China to the northwest, Russia to the northeast, and is separated from Japan to the...
in manufacturing of cars in Taiwan. SYM also has tie-ups with international companies like International Truck, Bombardier Recreational Products
Bombardier Recreational Products
Bombardier Recreational Products or BRP is a Canadian company that traces its roots back to the year 1942 when Joseph-Armand Bombardier founded L'Auto-Neige Bombardier Limitée in Valcourt in the Eastern Townships, Quebec.In 2003, Bombardier Inc...
and Mahindra & Mahindra Limited
Mahindra & Mahindra Limited
Mahindra & Mahindra Limited is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed...
in India
India
India , officially the Republic of India , is a country in South Asia. It is the seventh-largest country by geographical area, the second-most populous country with over 1.2 billion people, and the most populous democracy in the world...
.
In July 2005, SYM launched a new range of two-wheelers for sale in the European market. The range includes the GTS scooter (available with 125cc, 200cc and 250cc engines), the MIO scooter (50cc and 100cc). Also included are two ATV models: the Trackrunner leisure ATV (200cc engine), and the 250cc Quadlander offroader.
In January 2006, SYM signed an agreement with the Kinetic Motor Company of India for a purchase of 2,065,000 equity shares and technical collaboration. This will amount to SYM holding a 11.1% (approx.) stake of the enhanced capital of Kinetic Motor Company Limited. With SYM taking a minority stake, the management control will be retained with the Kinetic Group. SYM plans to start producing and selling 50–250cc capacity SYM brand scooters in India through the widely established Kinetic sales, distribution, and service network sometime in 2006.
In January 2006, SYM also signed a partnership agreement with Carter Brothers Mfg. Co. Inc. for exclusive distribution rights in the United States of America. Operating out of a 235000 sq ft (21,832.2 m²). office-production-and-warehouse facility in the small town of Brundidge, Alabama
Alabama
Alabama is a state located in the southeastern region of the United States. It is bordered by Tennessee to the north, Georgia to the east, Florida and the Gulf of Mexico to the south, and Mississippi to the west. Alabama ranks 30th in total land area and ranks second in the size of its inland...
, 60 miles (96.6 km) south of Montgomery, Carter Brothers claims to be the oldest and largest continually operating manufacturer of go-karts and off-road buggies in the world. Established in 1936 by the brothers W.W. Carter and Charlie Carter, the company initially specialized in manufacturing agricultural machinery, lawnmowers and personal gardening equipment.
On July 12, 2010 a fire destroyed Carter Brother's main warehouse and manufacturing facility, resulting in a the loss of approximately 3,000 unsold SYM scooters. A subsequent investigation by the Alabama State Fire Marshal's Office determined that the cause of the fire was arson.
In March, 2011, an official at Carter Brothers Mfg. Co. Inc. made it known to the editor of the Team Symba web blog that the partnership agreement between SYM and Carter Brothers would end as of April 1, 2011. Also in March, 2011, Alliance Powersports, Inc. (a subsidiary of Lance Powersports, Inc.) of Mira Loma, CA notified existing SYM dealers that it had signed an exclusive distribution agreement with SYM for the western half of the USA.
In 2008 the two-wheeler division of The Kinetic Group has been taken over by Mahindra
Mahindra & Mahindra Limited
Mahindra & Mahindra Limited is the flagship company of the Mahindra Group, a multinational conglomerate based in Mumbai, India. The company was set up in 1945 in Ludhiana as Mahindra & Mohammed by brothers K.C. Mahindra and J.C. Mahindra and Malik Ghulam Mohammed...
, a leading manufacturer of utility wehicles in India.
In October 2006, SYM opened a second manufacturing facility in Nagoya, Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
. They are known for their parody advertisements on Japanese subways, taxis and cars. Their slogan, reading "名古屋にこいや!" literally meaning "Come down to Nagoya!", is known by many locals.
Models
Scooters
- Cello
- Citicom 125
- Citicom 300i
- DD
- Duke
- Euro MX
- Fiddle
- Fiddle II
- GTS
- HD EVO
- HD 125
- HD 200
- Jet
- Jet Euro X
- Jet Sport X
- Joyride (called Le Grande in Australia)
- Mask
- Megalo
- Mio
- Orbit/Classic
- Radar-X (Also called Radar 125 in Thailand)
- Red Devil
- RS
- RV250
- Super Duke
- Shark
- VS/Excel II
- JetPower
- Fighter (carburated,ZR dual disc version and EFI VIP)
- New Fighter (EFI with STCS intake technology)
- Xpro series
- Symphony
- Symphony SR
- Jet 4
- Symmetry