Honda
Overview
 
is a Japanese public
Public company
This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...

 multinational corporation
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

 primarily known as a manufacturer of automobiles and motorcycles.

Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engine
Internal combustion engine
The internal combustion engine is an engine in which the combustion of a fuel occurs with an oxidizer in a combustion chamber. In an internal combustion engine, the expansion of the high-temperature and high -pressure gases produced by combustion apply direct force to some component of the engine...

s measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan
Nissan Motors
, usually shortened to Nissan , is a multinational automaker headquartered in Japan. It was a core member of the Nissan Group, but has become more independent after its restructuring under Carlos Ghosn ....

 in 2001 to become the second-largest Japanese automobile manufacturer.
Encyclopedia
is a Japanese public
Public company
This is not the same as a Government-owned corporation.A public company or publicly traded company is a limited liability company that offers its securities for sale to the general public, typically through a stock exchange, or through market makers operating in over the counter markets...

 multinational corporation
Multinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...

 primarily known as a manufacturer of automobiles and motorcycles.

Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engine
Internal combustion engine
The internal combustion engine is an engine in which the combustion of a fuel occurs with an oxidizer in a combustion chamber. In an internal combustion engine, the expansion of the high-temperature and high -pressure gases produced by combustion apply direct force to some component of the engine...

s measured by volume, producing more than 14 million internal combustion engines each year. Honda surpassed Nissan
Nissan Motors
, usually shortened to Nissan , is a multinational automaker headquartered in Japan. It was a core member of the Nissan Group, but has become more independent after its restructuring under Carlos Ghosn ....

 in 2001 to become the second-largest Japanese automobile manufacturer. , Honda surpassed Chrysler
Chrysler
Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

 as the fourth largest automobile manufacturer in the United States. Honda is the sixth largest automobile manufacturer in the world.

Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura
Acura
Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The brand has been available in the United States and Canada since March 1986, marketing luxury, performance, and near-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, and China in 2006...

, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO
ASIMO
is a humanoid robot created by Honda. Introduced in 2000, ASIMO, which is an acronym for "Advanced Step in Innovative MObility", was created to be a helper to people. With aspirations of helping people who lack full mobility, ASIMO is used to encourage young people to study science and mathematics...

 robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines
GE Honda Aero Engines
GE Honda Aero Engines LLC is a Cincinnati, Ohio based joint venture between GE Aviation and Honda Aero. GE Honda is headed by Bill Dwyer of GE Aviation and Atsukuni Waragai of Honda Aero...

 in 2004 and the Honda HA-420 HondaJet
Honda HA-420 HondaJet
-See also:-External links:* * * * * - AOPA Online* *...

, scheduled to be released in 2011. Honda spends about 5% of its revenues into R&D.

History

From a young age, Honda's founder, Soichiro Honda
Soichiro Honda
was a Japanese engineer and industrialist, and founder of Honda Motor Co., Ltd..Honda was born in Hamamatsu, Shizuoka, Japan on November 17, 1906. He spent his early childhood helping his father, Gihei, a blacksmith, with his bicycle repair business. At the time his mother, Mika, was a weaver. At...

 (本田 宗一郎, Honda Sōichirō) (November 17, 1906 – August 5, 1991) had a great interest in automobiles. He worked as a mechanic at a Japanese tuning shop, Art Shokai, where he tuned cars and entered them in races. A self-taught engineer, he later worked on a piston design which he hoped to sell to Toyota. The first drafts of his design were rejected, and Soichiro worked painstakingly to perfect the design, even going back to school and pawning his wife's jewelry for collateral. Eventually, he won a contract with Toyota and built a factory to construct pistons for them, which was destroyed in an earthquake. Due to a gasoline shortage during World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...

, Honda was unable to use his car, and his novel idea of attaching a small engine to his bicycle attracted much curiosity. He then established the Honda Technical Research Institute in Hamamatsu, Japan, to develop and produce small 2-cycle motorbike engines. Calling upon 18,000 bicycle shop owners across Japan to take part in revitalizing a nation torn apart by war, Soichiro received enough capital to engineer his first motorcycle, the Honda Cub. This marked the beginning of Honda Motor Company, which would grow a short time later to be the world's largest manufacturer of motorcycles by 1964.

The first production automobile from Honda was the T360
Honda T360
The T360 was a pickup truck from Honda. Introduced in June 1963, it was Honda's first production automobile.The T360 used a 356 cc AK250E series DOHC straight-4 engine also found in the Honda S360 roadster prototype. The mid-mounted unit propelled the truck to a top speed of . The engine...

 mini pick-up truck, which went on sale in August 1963. Powered by a small 356 cc straight-4 gasoline engine, it was classified under the cheaper Kei car
Kei car
Kei cars, K-cars, or , are a Japanese category of small vehicles, including passenger cars, vans, and pickup trucks. They are designed to comply with Japanese government tax and insurance regulations, and in most rural areas are exempted from the requirement to certify that adequate parking is...

 tax bracket. The first production car from Honda was the S500
Honda S500
The S500 was the first production car from Honda, released in 1963, following the T360 truck into production by four months. It was a larger displacement variant of the S360 roadster which, though developed for sale in 1962, was never produced....

 sports car, which followed the T360 into production in October 1963. Its chain driven rear wheels point to Honda's motorcycle origins.

Corporate profile and divisions

Honda is headquartered in Minato
Minato, Tokyo
is one of the 23 special wards of Tokyo, Japan. As of 1 March 2008, it had an official population of 217,335 and a population density of 10,865 persons per km². The total area is 20.34 km².Minato hosts 49 embassies...

, Tokyo, Japan. Their shares trade on the Tokyo Stock Exchange
Tokyo Stock Exchange
The , called or TSE for short, is located in Tokyo, Japan and is the third largest stock exchange in the world by aggregate market capitalization of its listed companies...

 and the New York Stock Exchange
New York Stock Exchange
The New York Stock Exchange is a stock exchange located at 11 Wall Street in Lower Manhattan, New York City, USA. It is by far the world's largest stock exchange by market capitalization of its listed companies at 13.39 trillion as of Dec 2010...

, as well as exchanges in Osaka, Nagoya, Sapporo, Kyoto, Fukuoka
Fukuoka, Fukuoka
is the capital city of Fukuoka Prefecture and is situated on the northern shore of the island of Kyushu in Japan.Voted number 14 in a 2010 poll of the World's Most Livable Cities, Fukuoka is praised for its green spaces in a metropolitan setting. It is the most populous city in Kyushu, followed by...

, London, Paris and Switzerland.

The company has assembly plants around the globe. These plants are located in China, the United States, Pakistan, Canada, England, Japan, Belgium, Brazil, New Zealand, Indonesia, India, Thailand, Turkey and Perú. As of July 2010, 89 percent of Honda and Acura vehicles sold in the United States were built in North American plants, up from 82.2 percent a year earlier. This shields profits from the yen’s advance to a 15-year high against the dollar.

Honda's Net Sales and Other Operating Revenue by Geographical Regions in 2007
Geographic Region Total revenue (in millions of ¥
Japanese yen
The is the official currency of Japan. It is the third most traded currency in the foreign exchange market after the United States dollar and the euro. It is also widely used as a reserve currency after the U.S. dollar, the euro and the pound sterling...

)
Japan 1,681,190
North America 5,980,876
Europe 1,236,757
Asia 1,283,154
Others 905,163


American Honda Motor Company
American Honda Motor Company
The American Honda Motor Company, Inc. is a North American subsidiary of the Honda Motor Company, Ltd. It was founded in 1959 and is based in Torrance, California...

 is based in Torrance, California. Honda Canada Inc.
Honda Canada Inc.
Honda Canada Inc. is the Canadian division of the Honda Motor Company. Founded in 1969, Honda has been building cars in Canada since 1986. The head office is in Toronto, Ontario.-Corporate head office:...

 is headquartered in the Scarborough district of Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...

, Ontario, and is building new corporate headquarters in Markham, Ontario
Markham, Ontario
Markham is a town in the Regional Municipality of York, located within the Greater Toronto Area of Southern Ontario, Canada. The population was 261,573 at the 2006 Canadian census...

, scheduled to relocate in 2008; their manufacturing division, Honda of Canada Manufacturing, is based in Alliston, Ontario
Alliston, Ontario
Alliston is a settlement in Simcoe County in the Canadian province of Ontario. It is part of the Town of New Tecumseth since the 1991 amalgamation of Alliston and nearby villages of Beeton, Tottenham, and the Township of Tecumseth...

. Honda has also created joint ventures around the world, such as Honda Siel Cars and Hero Honda Motorcycles
Hero Honda
Hero MotoCorp formerly Hero Honda is a motorcycle and scooter manufacturer based in India. Hero Honda started in 1984 as a joint venture between Hero Cycles of India and Honda of Japan. The company is the largest two wheeler manufacturer in India...

 in India, Guangzhou Honda
Guangzhou Automobile Industry Group
Guangzhou Automobile Group Co Ltd , is a Chinese automobile maker and a subsidiary of Guangzhou Automobile Industry Group, a holding company....

 and Dongfeng Honda in China, Boon Siew Honda in Malaysia and Honda Atlas in Pakistan.

Current market position

With high fuel prices and a weak U.S. economy in June 2008, Honda reported a 1% sales increase while its rivals, including the Detroit Big Three
Big Three automobile manufacturers
The Big Three, when used in relation to the automotive industry, most generally refers to the three major American automotive companies:Ford, General Motors, and Chrysler...

 and Toyota, have reported double-digit losses. Honda's sales were up almost 20 percent from the same month last year. The Civic
Honda Civic
The Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...

 and the Accord
Honda Accord
The Honda Accord is a series of compact, mid-size and full-size automobiles manufactured by Honda since 1976, and sold in a majority of automotive markets throughout the world....

 were in the top five list of sales. Analysts have attributed this to two main factors. First, Honda's product lineup consists of mostly small to mid-size, highly fuel-efficient vehicles. Secondly, over the last ten years, Honda has designed its factories to be flexible, in that they can be easily retooled to produce any Honda model that may be in-demand at the moment.

Nonetheless, Honda, Nissan, and Toyota, were still not immune to the global financial crisis of 2008, as these companies reduced their profitability forecasts. The economic crisis has been spreading to other important players in the vehicle related industries as well. In November 2009 the Nihon Keizai Shinbun reported that Honda Motor exports have fallen 64.1%.

At the 2008 Beijing Auto Show, Honda presented the Li Nian ("concept" or "idea") 5-door hatchback and announced that they were looking to develop an entry-level brand exclusively for the Chinese market similar to Toyota's Scion brand in the USA. The brand would be developed by a 50–50 joint-venture established in 2007 with Guangzhou Automobile Industry Group
Guangzhou Automobile Industry Group
Guangzhou Automobile Group Co Ltd , is a Chinese automobile maker and a subsidiary of Guangzhou Automobile Industry Group, a holding company....

.

Following the Japanese earthquake and tsunami in March 2011 Honda announced plans to halve production at its UK plants. The decision was made to put staff at the Swindon plant on a 2 day week until the end of May as the manufacturer struggled to source supplies from Japan. It's thought around 22,500 cars were produced during this period.

Leadership

  • 1948–1973 – Soichiro Honda
    Soichiro Honda
    was a Japanese engineer and industrialist, and founder of Honda Motor Co., Ltd..Honda was born in Hamamatsu, Shizuoka, Japan on November 17, 1906. He spent his early childhood helping his father, Gihei, a blacksmith, with his bicycle repair business. At the time his mother, Mika, was a weaver. At...

  • 1973–1983 – Kiyoshi Kawashima
  • 1983–1990 – Tadashi Kume
  • 1990–1998 – Nobuhiko Kawamoto
    Nobuhiko Kawamoto
    was the CEO of Honda Motor from 1990 to 1998.-Biography:After graduating from Tohoku University in 1963, he joined the Honda F1 team as a design engineer. After Honda pulled out of F1 after the 1968 season to focus on production vehicles, he returned to Japan and rose through the company's ranks...

  • 1998–2004 – Hiroyuki Yoshino
  • 2004–2009 – Takeo Fukui
    Takeo Fukui
    is the former president and CEO of Honda Motor Co., Ltd.. He is from Tokyo, Japan, though his mother gave birth to him in Hiroshima to escape intensifying air raids during World War II. He graduated from Waseda University with a Bachelor's degree in Applied Chemistry...

  • since 2009 – Takanobu Ito

Automobiles

Honda's global lineup consists of the Fit
Honda Fit
The Honda Jazz is a five-door hatchback subcompact manufactured by the Honda Motor Company of Japan, first introduced in June 2001 and is now in its second generation. The Jazz shares Honda's Global Small Car Platform with the City/Fit Aria, Airwave/Partner, Mobilio, Mobilio Spike, Freed and Freed...

, Civic
Honda Civic
The Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...

, Accord
Honda Accord
The Honda Accord is a series of compact, mid-size and full-size automobiles manufactured by Honda since 1976, and sold in a majority of automotive markets throughout the world....

, Insight
Honda Insight
The Honda Insight is a hybrid electric vehicle manufactured by Honda and the first production vehicle to feature Honda's Integrated Motor Assist system. The first-generation Insight was produced from 1999 to 2006 as a three-door hatchback...

, CR-V
Honda CR-V
The Honda CR-V is a compact suv, now called crossover, manufactured since 1995 by Honda. It was loosely derived from the Honda Civic to satisfy a public demand for a sport-utility vehicle from Honda. There are discrepancies as to what "CR-V" stands for, with Honda sources in different markets...

, and Odyssey
Honda Odyssey
Honda Odyssey can refer to three motor vehicles manufactured by Honda:* Honda Odyssey , a minivan sold in Japan and other parts of the world* Honda Odyssey , a minivan sold primarily in the United States and Canada...

. An early proponent of developing vehicles to cater to different needs and markets worldwide, Honda's lineup varies by country and may feature vehicles exclusive to that region. A few examples are the latest Acura TL
Acura TL
The TL "Touring Luxury" debuted as 1996 model, first with the 1996 2.5 TL available with the 2.5 L 176 hp SOHC 20-valve 5-cylinder engine from the Vigor. The 3.2 TL used the 3.2 L 200 hp SOHC 24v V6 from the second generation Acura Legend. The 2.5 TL was positioned as the...

 luxury sedan and the Ridgeline
Honda Ridgeline
The Honda Ridgeline is a mid to full size sport utility truck produced by the Japanese automaker Honda. The Ridgeline was released in March 2005 as a 2006 model and is Honda's intended first foray into the North American pickup truck market. Until 2009, the Ridgeline was built in Alliston,...

, Honda's first light-duty uni-body pickup truck. Both were engineered primarily in North America and are exclusively produced and sold there.

The Civic is a line of compact car
Compact car
A compact car , or small family car , is a classification of cars which are larger than a supermini but smaller than or equal to a mid-size car...

s developed and manufactured by Honda. In North America, the Civic is the second-longest continuously running nameplate from a Japanese manufacturer; only its perennial rival, the Toyota Corolla
Toyota Corolla
The Toyota Corolla is a line of subcompact and compact cars manufactured by the Japanese automaker Toyota, which has become very popular throughout the world since the nameplate was first introduced in 1966. In 1997, the Corolla became the best selling nameplate in the world, with over 35 million...

, introduced in 1968, has been in production longer. The Civic, along with the Accord and Prelude
Honda Prelude
The Honda Prelude was a sports coupe produced by Japanese automaker Honda from 1978 until 2001. It replaced the Honda S800, a front-engined, front wheel drive sports car...

, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded. Having gone through several generational changes, the Civic has become larger and more upmarket, and it currently slots between the Fit
Honda Fit
The Honda Jazz is a five-door hatchback subcompact manufactured by the Honda Motor Company of Japan, first introduced in June 2001 and is now in its second generation. The Jazz shares Honda's Global Small Car Platform with the City/Fit Aria, Airwave/Partner, Mobilio, Mobilio Spike, Freed and Freed...

 and Accord.

Honda increased global production in September 2008 to meet demand for small cars in the U.S. and emerging markets. The company is shuffling U.S. production to keep factories busy and boost car output, while building fewer minivan
Minivan
Minivan is a type of van designed for personal use. Minivans are typically either two-box or one box designs for maximum interior volume – and are taller than a sedan, hatchback, or a station wagon....

s and sport utility vehicle
Sport utility vehicle
A sport utility vehicle is a generic marketing term for a vehicle similar to a station wagon, but built on a light-truck chassis. It is usually equipped with four-wheel drive for on- or off-road ability, and with some pretension or ability to be used as an off-road vehicle. Not all four-wheel...

s as light truck sales fall.

Honda produces Civic hybrid
Honda Civic Hybrid
The Civic hybrid, based on the seventh generation Civic, was first introduced to the Japanese market in December 2001. Honda claimed it was the most fuel efficient 5-passenger gasoline-powered production vehicle in the world at the time. It was introduced to the U.S. in spring 2002 as a 2003 model...

, a hybrid electric vehicle
Hybrid electric vehicle
A hybrid electric vehicle is a type of hybrid vehicle and electric vehicle which combines a conventional internal combustion engine propulsion system with an electric propulsion system. The presence of the electric powertrain is intended to achieve either better fuel economy than a conventional...

 that competes with the Toyota Prius
Toyota Prius
The Toyota Prius is a full hybrid electric mid-size hatchback, formerly a compact sedan developed and manufactured by the Toyota Motor Corporation...

, and also produces the Insight
Honda Insight
The Honda Insight is a hybrid electric vehicle manufactured by Honda and the first production vehicle to feature Honda's Integrated Motor Assist system. The first-generation Insight was produced from 1999 to 2006 as a three-door hatchback...

 and CR-Z
Honda CR-Z
The Honda CR-Z is a compact hybrid electric automobile manufactured by Honda and marketed as a "sport hybrid coupe." The CR-Z combines a hybrid gasoline-electric powertrain with traditional sports car elements...

.

Its first entrance into the pickup segment, the light duty Ridgeline, won Truck of the Year from Motor Trend
Motor Trend
Motor Trend is an American automobile magazine. It first appeared in September 1949, issued by Petersen Publishing Company in Los Angeles, and bearing the tag line "The Magazine for a Motoring World". Petersen Publishing was sold to British publisher EMAP in 1998, who sold the former Petersen...

magazine in 2006. Also in 2006, the redesigned Civic won Car of the Year
Motor Trend Car of the Year
The Motor Trend Car of the Year is an award given by Motor Trend magazine, an American monthly that is published since 1949.- Background :...

 from the magazine, giving Honda a rare double win of Motor Trend honors.

It is reported that Honda plans to increase hybrid sales in Japan to more than 20% of its total sales in fiscal year 2011, from 14.8% in previous year.

Five of United States Environmental Protection Agency
United States Environmental Protection Agency
The U.S. Environmental Protection Agency is an agency of the federal government of the United States charged with protecting human health and the environment, by writing and enforcing regulations based on laws passed by Congress...

's top ten most fuel-efficient cars from 1984 to 2010 comes from Honda, more than any other automakers. The five models are: 2000–2006 Honda Insight (53 mpgU.S. (22.5 km/L) combined), 1986–1987 Honda Civic Coupe HF (46 mpgU.S. (19.6 km/L) combined), 1994–1995 Honda Civic hatchback VX (43 mpgU.S. (18.3 km/L) mpg combined), 2006– Honda Civic Hybrid (42 mpgU.S. (17.9 km/L) combined), and 2010– Honda Insight (41 mpgU.S. (17.4 km/L) combined). The ACEEE
American Council for an Energy-Efficient Economy
The American Council for an Energy-Efficient Economy, or ACEEE, is a nonprofit, 501 organization. Founded in 1980, ACEEE's mission is to advance energy efficiency as a fast, cheap, and effective means of meeting energy challenges...

 has also rated the Civic GX
Honda Civic GX
The Honda Civic GX is a passenger car factory-built to run on compressed natural gas . The GX is based on the Honda Civic and is available for fleet sales in all 50 states in the US...

 as the greenest car in America for seven consecutive years.

Motorcycles

Honda is the largest motorcycle manufacturer in Japan and has been since it started production in 1955.
At its peak in 1982, Honda manufactured almost 3 million motorcycles annually. By 2006 this figure had reduced to around 550,000 but was still higher than its three domestic competitors.

During the 1960s, when it was a small manufacturer, Honda broke out of the Japanese motorcycle market and began exporting to the U.S. Taking Honda’s story as an archetype of the smaller manufacturer entering a new market already occupied by highly dominant competitors, the story of their market entry, and their subsequent huge success in the U.S. and around the world, has been the subject of some academic controversy. Competing explanations have been advanced to explain Honda’s strategy and the reasons for their success.

The first of these explanations was put forward when, in 1975, Boston Consulting Group
Boston Consulting Group
The Boston Consulting Group is a global management consulting firm with offices in 42 countries. It is recognized as one of the most prestigious management consulting firms in the world. It is one of only three companies to appear in the top 15 of Fortunes "Best Companies to Work For" report for...

 (BCG) was commissioned by the UK government to write a report explaining why and how the British motorcycle industry had been out-competed by its Japanese competitors. The report concluded that the Japanese firms, including Honda, had sought a very high scale of production (they had made a large number of motorbikes) in order to benefit from economies of scale
Economies of scale
Economies of scale, in microeconomics, refers to the cost advantages that an enterprise obtains due to expansion. There are factors that cause a producer’s average cost per unit to fall as the scale of output is increased. "Economies of scale" is a long run concept and refers to reductions in unit...

 and learning curve
Learning curve
A learning curve is a graphical representation of the changing rate of learning for a given activity or tool. Typically, the increase in retention of information is sharpest after the initial attempts, and then gradually evens out, meaning that less and less new information is retained after each...

 effects. It blamed the decline of the British motorcycle industry on the failure of British managers to invest enough in their businesses to profit from economies of scale and scope
Economies of scope
Economies of scope are conceptually similar to economies of scale. Whereas 'economies of scale' for a firm primarily refers to reductions in average cost associated with increasing the scale of production for a single product type, 'economies of scope' refers to lowering average cost for a firm in...

.

The second explanation was offered in 1984 by Richard Pascale, who had interviewed the Honda executives responsible for the firm’s entry into the U.S. market. As opposed to the tightly focused strategy of low cost and high scale that BCG accredited to Honda, Pascale found that their entry into the U.S. market was a story of “miscalculation, serendipity, and organizational learning” – in other words, Honda’s success was due to the adaptability and hard work of its staff, rather than any long term strategy. For example, Honda’s initial plan on entering the U.S. was to compete in large motorcycles, around 300 cc. It was only when the team found that the scooters they were using to get themselves around their U.S. base of San Francisco attracted positive interest from consumers that they came up with the idea of selling the Super Cub.

The most recent school of thought on Honda’s strategy was put forward by Gary Hamel
Gary Hamel
Dr. Gary P. Hamel is an American management expert. He is a founder of Strategos, an international management consulting firm based in Chicago.-Early life:...

 and C. K. Prahalad
C. K. Prahalad
Coimbatore Krishnarao Prahalad was the Paul and Ruth McCracken Distinguished University Professor of Corporate Strategy at the Stephen M...

 in 1989. Creating the concept of core competencies
Core competency
A core competency is a concept in management theory originally advocated by CK Prahalad, and Gary Hamel, two business book writers. In their view a core competency is a specific factor that a business sees as being central to the way it, or its employees, works...

 with Honda as an example, they argued that Honda’s success was due to its focus on leadership in the technology of internal combustion engines. For example, the high power-to-weight ratio engines Honda produced for its racing bikes provided technology and expertise which was transferable into mopeds. Honda's entry into the U.S. motorcycle market during the 1960s is used as a case study
Case study
A case study is an intensive analysis of an individual unit stressing developmental factors in relation to context. The case study is common in social sciences and life sciences. Case studies may be descriptive or explanatory. The latter type is used to explore causation in order to find...

 for teaching introductory strategy at business school
Business school
A business school is a university-level institution that confers degrees in Business Administration. It teaches topics such as accounting, administration, economics, entrepreneurship, finance, information systems, marketing, organizational behavior, public relations, strategy, human resource...

s worldwide.

Power equipment

Production started in 1953 with H-type engine (prior to motorcycle).

Honda power equipment reached record sales in 2007 with 6,4 million units. By 2010 (Fiscal year ended 31 March) this figure had decreased to 4,7 million units. Cumulative production of power products has exceeded 85 million units (as of September, 2008).

Honda power equipment includes:

Engines

Honda engines powered the entire 33-car starting field of the 2010 Indianapolis 500
2010 Indianapolis 500
The 94th Indianapolis 500 was held on Sunday, May 30, 2010, at the Indianapolis Motor Speedway. It was the 15th Indy 500 sanctioned by the Indy Racing League, and was the premier event of the 2010 IZOD IndyCar Series season. The race was won by Dario Franchitti, ahead of Dan Wheldon and Marco...

 and for the fifth consecutive race, there were no engine-related retirements during the running of the Memorial Day Classic.

Honda, despite being known as an engine company, has never built a V8
V8 engine
A V8 engine is a V engine with eight cylinders mounted on the crankcase in two banks of four cylinders, in most cases set at a right angle to each other but sometimes at a narrower angle, with all eight pistons driving a common crankshaft....

 for passenger vehicles. In the late 1990s, the company resisted considerable pressure from its American dealers for a V8 engine (which would have seen use in top-of-the-line Honda SUVs and Acura
Acura
Acura is the luxury vehicle division of Japanese automaker Honda Motor Company. The brand has been available in the United States and Canada since March 1986, marketing luxury, performance, and near-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, and China in 2006...

s), with American Honda reportedly sending one dealer a shipment of V8 beverage
V8 (beverage)
V8 Vegetable Juice is a trademark name for beverage products sold worldwide and made from either seven vegetables plus tomatoes or a mixture of vegetables, tomatoes, and other fruits...

s to silence them. Honda considered starting V8 production in the mid-2000s for larger Acura sedans, a new version of the high end NSX sports car (which previously used DOHC V6 engines with VTEC to achieve its high power output) and possible future ventures into the American full-size truck and SUV segment for both the Acura and Honda brands, but this was cancelled in late 2008, with Honda citing environmental and worldwide economic conditions as reasons for the termination of this project.

Robots

ASIMO
ASIMO
is a humanoid robot created by Honda. Introduced in 2000, ASIMO, which is an acronym for "Advanced Step in Innovative MObility", was created to be a helper to people. With aspirations of helping people who lack full mobility, ASIMO is used to encourage young people to study science and mathematics...

 is the part of Honda's Research & Development robotics program. It is the eleventh in a line of successive builds starting in 1986 with Honda E0 moving through the ensuing Honda E series and the Honda P series
Honda P series
The P-series is a chronological progression of prototype humanoid robots as developed by Honda. The research conducted allowed the eventual creation of ASIMO.*P1 developed in 1993*P2 unveiled in 1996*P3 unveiled in 1997Notes:- See also :...

. Weighing 54 kilograms and standing 130 centimeters tall, ASIMO resembles a small astronaut
Astronaut
An astronaut or cosmonaut is a person trained by a human spaceflight program to command, pilot, or serve as a crew member of a spacecraft....

 wearing a backpack, and can walk on two feet
Biped
Bipedalism is a form of terrestrial locomotion where an organism moves by means of its two rear limbs, or legs. An animal or machine that usually moves in a bipedal manner is known as a biped , meaning "two feet"...

 in a manner resembling human locomotion
Walking
Walking is one of the main gaits of locomotion among legged animals, and is typically slower than running and other gaits. Walking is defined by an 'inverted pendulum' gait in which the body vaults over the stiff limb or limbs with each step...

, at up to 6 kilometre per hour. ASIMO is the world's only humanoid robot able to ascend and descend stairs independently. However, human motions such as climbing stairs are difficult to mimic with a machine, which ASIMO has demonstrated by taking two plunges off a staircase.

Honda's robot ASIMO
ASIMO
is a humanoid robot created by Honda. Introduced in 2000, ASIMO, which is an acronym for "Advanced Step in Innovative MObility", was created to be a helper to people. With aspirations of helping people who lack full mobility, ASIMO is used to encourage young people to study science and mathematics...

 (see below) as an R&D project brings together expertise to create a robot that walks, dances and navigates steps.
2010 marks the year Honda has developed a machine capable of reading a users brainwaves to move ASIMO
ASIMO
is a humanoid robot created by Honda. Introduced in 2000, ASIMO, which is an acronym for "Advanced Step in Innovative MObility", was created to be a helper to people. With aspirations of helping people who lack full mobility, ASIMO is used to encourage young people to study science and mathematics...

. The system uses a helmet covered with electroencephalography and near-infrared spectroscopy sensors that monitor electrical brainwaves and cerebral blood flow—signals that alter slightly during the human thought process. The user thinks of one of a limited number of gestures it wants from the robot, which has been fitted with a Brain Machine Interface.

Aircraft

Honda has also pioneered new technology in its HA-420 HondaJet
Honda HA-420 HondaJet
-See also:-External links:* * * * * - AOPA Online* *...

, manufactured by its subsidiary Honda Aircraft Company
Honda Aircraft Company
The Honda Aircraft Company is a wholly owned subsidiary of the Honda Motor Company that has developed the prototype HondaJet and is slated to manufacture and market the production version of the aircraft...

, which allows new levels of reduced drag, increased aerodynamics and fuel efficiency thus reducing operating costs.

Solar cells

Honda's solar cell subsidiary company Honda Soltec (Headquarters: Kikuchi-gun, Kumamoto; President and CEO: Akio Kazusa) started sales throughout Japan of thin-film solar cells for public and industrial use on 24 October 2008, after selling solar cells for residential use since October 2007.

Mountain bikes

Honda has also built a Downhill racing bike, known as the Honda RN-01. Honda has taken on several people to pilot the bike, among them is Greg Minnaar
Greg Minnaar
Greg Minnaar is a South African World Champion mountain bike racer competing in downhill cycling. Greg first started to get noticed as a world class downhill racer at the age of 17, in 1999, racing select World Cups on a local shop team, aboard a Kona Stab Dee-Lux bike with a...

. The team is known as Team G Cross Honda. The key feature of this bike is the gearbox, which replaces the standard Derailleur
Derailleur gears
Derailleur gears are a variable-ratio transmission system commonly used on bicycles, consisting of a chain, multiple sprockets of different sizes, and a mechanism to move the chain from one sprocket to another...

 found on most bikes.

Motorsports

Honda has been active in motorsports, like Motorcycle Grand Prix, Superbike racing and others.

Automobile

Honda entered Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

 as a constructor for the first time in the 1964 season
1964 Formula One season
The 1964 Formula One season was the 15th season of FIA Formula One motor racing. It included the 1964 World Championship of Drivers and the 1964 International Cup for F1 Manufacturers, which were contested concurrently over a series which commenced on May 10 and ended on October 25 after ten races...

 at the German Grand Prix
1964 German Grand Prix
The 1964 German Grand Prix was a Formula One race held at Nürburgring on 2 August 1964.- Classification :- Notes :*Fatal accident of Carel Godin de Beaufort in practice. He went off at the sweeping Bergwerk corner at the northernmost part of the track, went into the trees and suffered severe...

 with Ronnie Bucknum
Ronnie Bucknum
Ronnie Bucknum was an American racecar driver, born in Alhambra, California.Bucknum participated in 11 Formula One World Championship grands prix, debuting on August 2, 1964. He scored a total of 2 championship points...

 at the wheel. 1965
1965 Formula One season
The 1965 Formula One season, which was the 16th season of FIA Formula One racing, featured the 16th World Championship of Drivers and the 8th International Cup for F1 Manufacturers. The two titles were contested concurrently over a ten round series which commenced on January 1 and ended on October 24...

 saw the addition of Richie Ginther
Richie Ginther
Paul Richard "Richie" Ginther was a racecar driver from the United States. During a varied career, the 1965 Mexican Grand Prix saw Ginther take Honda's first Grand Prix victory, a victory which would also prove to be Ginther's only win in Formula One...

 to the team, who scored Honda's first point at the Belgian Grand Prix
1965 Belgian Grand Prix
The 1965 Belgian Grand Prix was a Formula One motor race held at Spa-Francorchamps on 13 June 1965. The race was won by British driver Jim Clark who led every lap of the race driving a Lotus 33.- Classification :-Standings after the race:...

, and Honda's first win at the Mexican Grand Prix
1965 Mexican Grand Prix
The 1965 Mexican Grand Prix was a Formula One motor race held at Mexico City on October 24, 1965. The race, which was the tenth and final round of the 1965 Formula One season, was won by Richie Ginther who took his first victory and the first for the Honda team. after leading for the entire race...

. 1967
1967 Formula One season
The 1967 Formula One season was the 18th season of FIA Formula One motor racing. It featured the 1967 World Championship of Drivers and the 1967 International Cup for F1 Manufacturers, contested concurrently over an eleven race series which commenced on January 2, 1967, and ended on October 22...

 saw their next win at the Italian Grand Prix
1967 Italian Grand Prix
The 1967 Italian Grand Prix was a Formula One race held at the Autodromo Nazionale Monza on September 10, 1967. It was won by British driver John Surtees driving a Honda RA300. Jim Clark led the race until a little after the half way point when he picked up a puncture and lost an entire lap. He...

 with John Surtees
John Surtees
John Surtees, OBE is a British former Grand Prix motorcycle road racer and Formula One driver from England. He was 500cc motorcycle World Champion in 1956 and 1958–60, Formula One World Champion in 1964, and remains the only person to have won World Championships on both two and four wheels...

 as their driver. In 1968
1968 Formula One season
The 1968 Formula One season included the 19th FIA Formula One World Championship season, which commenced on January 1, 1968, and ended on November 3 after twelve races.-Season summary:...

, Jo Schlesser
Jo Schlesser
Joseph Schlesser was a Formula One and sports car racing driver from France. He participated in three World Championship Grands Prix, including the 1968 French Grand Prix in which he was killed...

 was killed in a Honda RA302 at the French Grand Prix
1968 French Grand Prix
The 1968 French Grand Prix was a Formula One motor race held at the Rouen-Les-Essarts Circuit on 7 July 1968. It was the sixth round of the 1968 Formula One season.- Classification :- Notes :* Milestones:** 1st Win - Jacky Ickx...

. This racing tragedy, coupled with their commercial difficulties selling automobiles in the United States, prompted Honda to withdraw from all international motorsport that year.

After a learning year in 1965, Honda-powered Brabhams dominated the 1966 French Formula Two
Formula Two
Formula Two, abbreviated to F2, is a type of open wheel formula racing. It was replaced by Formula 3000 in 1985, but the FIA announced in 2008 that Formula Two would return for 2009 in the form of the FIA Formula Two Championship...

 championship in the hands of Jack Brabham
Jack Brabham
Sir John Arthur "Jack" Brabham, AO, OBE is an Australian former racing driver who was Formula One champion in , and . He was a founder of the Brabham racing team and race car constructor that bore his name....

 and Denny Hulme
Denny Hulme
Denis Clive "Denny" Hulme, OBE was a New Zealand racing driver, the 1967 Formula One World Champion for the Brabham team....

. As there was no European Championship that season, this was the top F2 championship that year. In the early 1980s Honda returned to F2, supplying engines to Ron Tauranac
Ron Tauranac
Ron Tauranac is the former Australian designer for Formula One driver Jack Brabham from 1962 until Brabham's retirement as a driver at the end of the 1970 season. Tauranac briefly owned and managed the Brabham team in 1971, but he sold the team to Bernie Ecclestone in late 1971...

's Ralt
Ralt
RALT was a manufacturer of single-seater racing cars, founded by ex-Jack Brabham associate Ron Tauranac after he sold out his interest in Brabham to Bernie Ecclestone. Ron and his brother had built some specials in Australia in the 1950s under the RALT name...

 team. Tauranac had designed the Brabham cars for their earlier involvement. They were again extremely successful. In a related exercise, John Judd's Engine Developments
Judd (engine)
Judd is a name brand of engines produced by Engine Developments Ltd., a company founded in 1971 by John Judd and Jack Brabham in Rugby, Warwickshire, England...

 company produced a turbo "Brabham-Honda" engine for use in IndyCar
Open wheel car
Open-wheel car, formula car, or often single-seater car in British English, describes cars with the wheels outside the car's main body and, in most cases, one seat. Open-wheel cars contrast with street cars, sports cars, stock cars, and touring cars, which have their wheels below the body or fenders...

 racing. It won only one race, in 1988 for Bobby Rahal
Bobby Rahal
Robert "Bobby" Woodward Rahal is an American auto racing driver and team owner. As a driver, he won three championships and 24 races in the CART open-wheel series, including the 1986 Indianapolis 500...

 at Pocono.

Honda returned to Formula One in 1983, initially with another Formula Two partner, the Spirit
Spirit (racing team)
Spirit Racing was a racing car constructor and racing team from Britain, who participated in 25 World Championship Formula One Grands Prix between and .Founded in 1981 by Gordon Coppuck and John Wickham, Spirit had a close relationship with Honda...

 team, before switching abruptly to Williams in 1984. In the late 1980s and early 1990s, Honda powered cars won six consecutive Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

 Constructors Championships. WilliamsF1
WilliamsF1
Williams Grand Prix Engineering Limited, trading as AT&T Williams, is a British Formula One motor racing team and constructor. It was founded and run by Sir Frank Williams and Patrick Head...

 won the crown in 1986
1986 Formula One season
The 1986 Formula One season was the 37th FIA Formula One World Championship season. It commenced on March 23, 1986, and ended on October 26 after sixteen races....

 and 1987
1987 Formula One season
The 1987 Formula One season was the 38th season of Formula One motor racing. It featured the 1987 FIA Formula One World Championship for Drivers and Constructors which commenced on April 12, 1987 and ended on November 15 after sixteen races...

. Honda switched allegiance again in 1988. New partners Team McLaren
McLaren
McLaren Racing Limited, trading as Vodafone McLaren Mercedes, is a British Formula One team based in Woking, Surrey, United Kingdom. McLaren is best known as a Formula One constructor but has also competed and won in the Indianapolis 500 and Canadian-American Challenge Cup...

 won the title in 1988
1988 Formula One season
The 1988 Formula One season was the 39th season of FIA Formula One motor racing. It featured the 1988 FIA Formula One World Championship which commenced on April 3, 1988 and ended on November 13 after sixteen races...

, 1989
1989 Formula One season
The 1989 Formula One season was the 40th season of FIA Formula One motor racing. It featured the 1989 FIA Formula One World Championship, which commenced on March 26, 1989 and ended on November 5 after sixteen races...

, 1990
1990 Formula One season
The 1990 Formula One season was the 41st season of FIA Formula One motor racing. It featured the 1990 FIA Formula One World Championship which commenced on March 11, 1990 and ended on November 4 after sixteen races...

 and 1991
1991 Formula One season
The 1991 Formula One season was the 42nd season of FIA Formula One motor racing. It featured the 1991 FIA Formula One World Championship, which commenced on March 10, 1991 and ended on November 3 after sixteen races...

. Honda withdrew from Formula One at the end of 1992, although the related Mugen-Honda company maintained a presence up to the end of 1999, winning four races with Ligier and Jordan Grand Prix
Jordan Grand Prix
Jordan Grand Prix was a Formula One constructor that competed from 1991 to 2005. The team is named after Irish businessman and founder Eddie Jordan...

.

Honda debuted in the CART IndyCar World Series
Champ Car
Champ Car was the name for a class and specification of open wheel cars used in American Championship Car Racing for many decades, primarily for use in the Indianapolis 500 auto race...

 as a works supplier in 1994. The engines were far from competitive at first, but after development, the company powered six consecutive drivers championships. In 2003, Honda transferred its effort to the rival IRL IndyCar Series
IndyCar Series
The IZOD IndyCar Series is the premier level of American open wheel racing. The current championship, founded by Indianapolis Motor Speedway owner Tony George, began in 1996 as a competitor to CART known as the Indy Racing League . Citing CART's increasing reliance on expensive machinery and...

. In 2004, Honda-powered cars overwhelmingly dominated the IndyCar Series, winning 14 of 16 IndyCar races, including the Indianapolis 500
Indianapolis 500
The Indianapolis 500-Mile Race, also known as the Indianapolis 500, the 500 Miles at Indianapolis, the Indy 500 or The 500, is an American automobile race, held annually, typically on the last weekend in May at the Indianapolis Motor Speedway in Speedway, Indiana...

, and claimed the IndyCar Series Manufacturers' Championship, Drivers' Championship and Rookie of the Year titles. In 2006, Honda became the sole engine supplier for the IndyCar Series, including the Indianapolis 500. In the 2006 Indianapolis 500
2006 Indianapolis 500
The 90th Indianapolis 500 was held on Sunday, May 28, 2006. Sam Hornish, Jr. won the race by passing rookie Marco Andretti on the final straightaway, about 450 feet from the finish line...

, for the first time in Indianapolis 500 history, the race was run without a single engine problem.

During 1998, Honda considered returning to Formula One with their own team. The project was aborted after the death of its technical director, Harvey Postlethwaite
Harvey Postlethwaite
Harvey Postlethwaite was a British engineer and Technical Director of several Formula One teams during the 1970s, 1980s and 1990s. He died of a heart attack in Spain while supervising the testing of the abortive Honda F1 project...

. Honda instead came back as an official engine supplier to British American Racing
British American Racing
British American Racing was a Formula One constructor that competed in the sport from 1999 to 2005. BAR began by acquiring Tyrrell, and used Supertec engines for their first year...

 (BAR) and Jordan Grand Prix. Honda bought a stake in the BAR team in 2004 before buying the team outright at the end of 2005, becoming a constructor for the first time since the 1960s. Honda won the 2006 Hungarian Grand Prix
2006 Hungarian Grand Prix
The 2006 Hungarian Grand Prix was a Formula One motor race held on August 6, 2006 at the Hungaroring, Budapest. It was the 13th race of the 2006 Formula One season...

 with driver Jenson Button
Jenson Button
Jenson Alexander Lyons Button MBE is a British Formula One driver currently signed to McLaren. He was the 2009 World Drivers' Champion.Button began karting at the age of eight and achieved early success, before progressing to car racing in the British Formula Ford Championship and the British...

.

It was announced on 5 December 2008, that Honda would be exiting Formula One with immediate effect due to the 2008 global economic crisis. The team was sold to former team principal Ross Brawn
Ross Brawn
Ross James Brawn OBE is an English motorsport engineer and Formula One team principal. He has worked for a number of Formula One teams, serving as the technical director of the championship-winning Benetton and Ferrari teams. He took a sabbatical from the sport in 2007 but returned to F1 for the...

, renamed Brawn GP
Brawn GP
Brawn GP Formula One Team, the trading name of Brawn GP Limited, was a Formula One motor racing team and constructor, created by a management buyout of Honda Racing F1 Team. It only competed in the 2009 Formula One World Championship, with drivers Jenson Button and Rubens Barrichello. The team...

 and subsequently Mercedes GP
Mercedes GP
Mercedes GP Petronas Formula One Team, the trading name of Mercedes-Benz Grand Prix Limited, is a British-based Formula One racing team and constructor, owned by Mercedes-Benz and racing under a German licence since the 2010 season....

.

Honda became an official works team in the British Touring Car Championship
British Touring Car Championship
The British Touring Car Championship is a touring car racing series held each year in the United Kingdom. The Championship was established in 1958 as the British Saloon Car Championship and has run to various rules over the years – "production cars", then FIA Group 1 or 2 in the late 1960s...

 in 2010.

Motorcycles

Honda Racing Corporation
Honda Racing Corporation
Honda Racing Corporation is a division of the Honda Motor Company formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high potential racing machines. Its racing activities are an important source for the creation of leading edge...

 (HRC) was formed in 1982. The company combines participation in motorcycle races throughout the world with the development of high potential racing machines. Its racing activities are an important source for the creation of leading edge technologies used in the development of Honda motorcycles. HRC also contributes to the advancement of motorcycle sports through a range of activities that include sales of production racing motorcycles, support for satellite teams, and rider education programs.

Soichiro Honda, being a race driver himself, could not stay out of international motorsport
Motorsport
Motorsport or motorsports is the group of sports which primarily involve the use of motorized vehicles, whether for racing or non-racing competition...

. In 1959, Honda entered five motorcycles into the Isle of Man TT
Isle of Man TT
The International Isle of Man TT Race is a motorcycle racing event held on the Isle of Man and was for many years the most prestigious motorcycle race in the world...

 race, the most prestigious motorcycle race in the world. While always having powerful engines, it took until 1961 for Honda to tune their chassis well enough to allow Mike Hailwood
Mike Hailwood
Stanley Michael Bailey Hailwood, MBE, GM was a British Grand Prix motorcycle road racer regarded by many as one of the greatest racers of all time. He was known as "Mike The Bike" because of his natural riding ability...

 to claim their first Grand Prix
Grand Prix motorcycle racing
Road Racing World Championship Grand Prix is the premier championship of motorcycle road racing currently divided into three distinct classes: 125cc, Moto2 and MotoGP. The 125cc class uses a two-stroke engine while Moto2 and MotoGP use four-stroke engines. In 2010 the 250cc two-stroke was replaced...

 victories in the 125 and 250 cc
Cubic centimetre
A cubic centimetre is a commonly used unit of volume extending the derived SI-unit cubic metre, and corresponds to the volume of a cube measuring 1 cm × 1 cm × 1 cm...

 classes. Hailwood would later pick up their first Senior TT wins in 1966 and 1967. Honda's race bikes were known for their "sleek & stylish design" and exotic engine configurations, such as the 5-cylinder, 22,000 rpm, 125 cc bike and their 6-cylinder 250 cc and 297 cc bikes.

In 1979, Honda returned to Grand Prix motorcycle racing
Grand Prix motorcycle racing
Road Racing World Championship Grand Prix is the premier championship of motorcycle road racing currently divided into three distinct classes: 125cc, Moto2 and MotoGP. The 125cc class uses a two-stroke engine while Moto2 and MotoGP use four-stroke engines. In 2010 the 250cc two-stroke was replaced...

 with the monocoque
Monocoque
Monocoque is a construction technique that supports structural load by using an object's external skin, as opposed to using an internal frame or truss that is then covered with a non-load-bearing skin or coachwork...

-framed, four-stroke NR500. The FIM
Fédération Internationale de Motocyclisme
The Fédération Internationale de Motocyclisme is the governing body of motorcycle racing. It represents 103 national motorcycle federations that are divided into six regional continental unions....

 rules limited engines to four cylinders, so the NR500 featured non-circular, 'race-track', cylinders, each with 8 valves and two connecting rods, in order to provide sufficient valve area to compete with the dominant two-stroke racers. Unfortunately, it seemed Honda tried to accomplish too much at one time and the experiment failed. For the 1982 season, Honda debuted their first two-stroke race bike, the NS500 and in 1983
1983 Grand Prix motorcycle racing season
The 1983 Grand Prix motorcycle racing season was the 35th F.I.M. Road Racing World Championship season.-Season summary:The 1983 battle for 500 cc supremacy between Honda's Freddie Spencer and Yamaha's Kenny Roberts would be one of the most dramatic seasons since the 1967 duel between Giacomo...

, Honda won their first 500 cc Grand Prix
Grand Prix motorcycle racing
Road Racing World Championship Grand Prix is the premier championship of motorcycle road racing currently divided into three distinct classes: 125cc, Moto2 and MotoGP. The 125cc class uses a two-stroke engine while Moto2 and MotoGP use four-stroke engines. In 2010 the 250cc two-stroke was replaced...

 World Championship with Freddie Spencer
Freddie Spencer
Freddie Spencer , known by the nickname Fast Freddie, is an American former World Champion motorcycle racer. Spencer is regarded as one of the greatest motorcycle racers of the early 1980s.-Biography:...

. Since then, Honda has become a dominant marque in motorcycle Grand Prix racing, winning a plethora of top level titles with riders such as Mick Doohan and Valentino Rossi
Valentino Rossi
Valentino Rossi, , is an Italian professional motorcycle racer and multiple MotoGP World Champion. He is one of the most successful motorcycle racers of all time, with nine Grand Prix World Championships to his name – seven of which are in the premier class.Following his father, Graziano Rossi,...

.

In the Motocross World Championship, Honda has claimed six world championships. In the World Enduro Championship
World Enduro Championship
The FIM World Enduro Championship is the world championship series for enduro, a popular form of off-road motorcycle sport. The championship currently features three classes , along with separate categories for junior and female riders. The WEC was first organized in 1990, and currently consists...

, Honda has captured eight titles, most recently with Stefan Merriman
Stefan Merriman
Stefan Merriman is a New Zealand-born Australian enduro rider competing in the World Enduro Championship...

 in 2003 and with Mika Ahola
Mika Ahola
Mika Ahola is a Finnish enduro rider and a five-time world champion. He is also a seven-time winner of the International Six Days Enduro World Trophy with Team Finland, and was the fastest overall in the competition in 1999, 2001 and 2002.Ahola debuted in the World Enduro Championship in a...

 from 2007 to 2010. In observed trials, Honda has claimed three world championships with Belgian rider Eddy Lejeune.

Electric and alternative fuel vehicles


Compressed natural gas

The Honda Civic GX
Honda Civic GX
The Honda Civic GX is a passenger car factory-built to run on compressed natural gas . The GX is based on the Honda Civic and is available for fleet sales in all 50 states in the US...

 is the only purpose-built natural gas vehicle
Natural gas vehicle
thumb|right|200px|2009 [[Honda Civic GX]] hooked up to Phill refueling system.A natural gas vehicle or NGV is an alternative fuel vehicle that uses compressed natural gas or liquefied natural gas as a clean alternative to other fossil fuels...

 (NGV) commercially available in some parts of the U.S. The Honda Civic GX first appeared in 1998 as a factory-modified Civic LX that had been designed to run exclusively on compressed natural gas
Compressed natural gas
Compressed natural gas is a fossil fuel substitute for gasoline , diesel, or propane/LPG. Although its combustion does produce greenhouse gases, it is a more environmentally clean alternative to those fuels, and it is much safer than other fuels in the event of a spill...

. The car looks and drives just like a contemporary Honda Civic
Honda Civic
The Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...

 LX, but does not run on gasoline. In 2001, the Civic GX was rated the cleanest-burning internal combustion engine in the world by the U.S. Environmental Protection Agency‎ (EPA).

First leased to the City of Los Angeles, in 2005, Honda started offering the GX directly to the public through factory trained dealers certified to service the GX. Before that, only fleets
Fleet vehicles
Fleet vehicles are groups of motor vehicles owned or leased by a business or government agency, rather than by an individual or family. Typical examples are vehicles operated by car rental companies, taxicab companies, public utilities, public bus companies, and police departments...

 were eligible to purchase a new Civic GX. In 2006, the Civic GX was released in New York, making it the second state where the consumer is able to buy the car. Home refueling is available for the GX with the addition of the Phill Home Refueling Appliance.

Flexible-fuel

Honda's Brazilian subsidiary launched flexible-fuel
Flexible-fuel vehicle
A flexible-fuel vehicle or dual-fuel vehicle is an alternative fuel vehicle with an internal combustion engine designed to run on more than one fuel, usually gasoline blended with either ethanol or methanol fuel, and both fuels are stored in the same common tank...

 versions for the Honda Civic
Honda Civic
The Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...

 and Honda Fit
Honda Fit
The Honda Jazz is a five-door hatchback subcompact manufactured by the Honda Motor Company of Japan, first introduced in June 2001 and is now in its second generation. The Jazz shares Honda's Global Small Car Platform with the City/Fit Aria, Airwave/Partner, Mobilio, Mobilio Spike, Freed and Freed...

 in late 2006. As others Brazilian flex-fuel vehicles, these models run on any blend of hydrous ethanol (E100) and E20-E25 gasoline. Initially, and in order to test the market preferences, the carmaker decided to produce a limited share of the vehicles with flex-fuel engines, 33 percent of the Civic production and 28 percent of the Fit models. Also, the sale price for the flex-fuel version was higher than the respective gasoline versions, around US$1,000 premium for the Civic, and US$650 for the Fit, despite the fact that all other flex-fuel vehicles sold in Brazil had the same tag price as their gasoline versions. In July 2009, Honda launched in the Brazilian market its third flexible-fuel car, the Honda City
Honda City
The Honda City is a subcompact car manufactured by the Japanese manufacturer Honda since 1981. Originally made for the Japanese, European and Australasian markets, the City was retired without replacement in 1994...

.

During the last two months of 2006, both flex-fuel models sold 2,427 cars against 8,546 gasoline-powered automobiles, jumping to 41,990 flex-fuel cars in 2007, and reaching 93,361 in 2008. Due to the success of the flex versions, by early 2009 a hundred percent of Honda's automobile production for the Brazilian market is now flexible-fuel, and only a small percentage of gasoline version is produced in Brazil for exports.

In March 2009, Honda launched in the Brazilian market the first flex-fuel motorcycle in the world. Produced by its Brazilian subsidiary Moto Honda da Amazônia, the CG 150 Titan Mix is sold for around US$2,700.

Hybrid electric

In late 1999, Honda launched the first commercial hybrid electric car sold in the U.S. market, the Honda Insight
Honda Insight
The Honda Insight is a hybrid electric vehicle manufactured by Honda and the first production vehicle to feature Honda's Integrated Motor Assist system. The first-generation Insight was produced from 1999 to 2006 as a three-door hatchback...

, just one month before the introduction of the Toyota Prius
Toyota Prius
The Toyota Prius is a full hybrid electric mid-size hatchback, formerly a compact sedan developed and manufactured by the Toyota Motor Corporation...

, and initially sold for US$20,000. The first-generation Insight was produced from 2000 to 2006 and had a fuel economy
Fuel economy in automobiles
Fuel usage in automobiles refers to the fuel efficiency relationship between distance traveled by an automobile and the amount of fuel consumed....

 of 70 miles per US gallon for the EPA's highway rating, the most fuel-efficient mass-produced car at the time. Total global sales for the Insight amounted to only around 18,000 vehicles.

Honda introduced the second-generation Insight in its home nation of Japan in February 2009, and released it in other markets through 2009 and in the U.S. market in April 2009. At $19,800 as a five-door hatchback it will be the least expensive hybrid available in the U.S. Honda expects to sell 200,000 of the vehicles each year, with half of those sales in the United States.

Since 2002, Honda has also been selling the Honda Civic Hybrid
Honda Civic Hybrid
The Civic hybrid, based on the seventh generation Civic, was first introduced to the Japanese market in December 2001. Honda claimed it was the most fuel efficient 5-passenger gasoline-powered production vehicle in the world at the time. It was introduced to the U.S. in spring 2002 as a 2003 model...

 (2003 model) in the U.S. market,. It was followed by the Honda Accord Hybrid, offered in model years 2005 through 2007. Sales of the Honda CR-Z
Honda CR-Z
The Honda CR-Z is a compact hybrid electric automobile manufactured by Honda and marketed as a "sport hybrid coupe." The CR-Z combines a hybrid gasoline-electric powertrain with traditional sports car elements...

 began in Japan in February 2010, becoming Honda's third hybrid electric car in the market.

In an interview in early February 2011, a Honda executive disclosed that Honda produces around 200,000 hybrids a year in Japan.

Hydrogen fuel cell

In Takanezawa, Japan, on 16 June 2008, Honda Motors produced the first assembly-line FCX Clarity, a hybrid
Hybrid vehicle
A hybrid vehicle is a vehicle that uses two or more distinct power sources to move the vehicle. The term most commonly refers to hybrid electric vehicles , which combine an internal combustion engine and one or more electric motors.-Power:...

 hydrogen
Hydrogen vehicle
A hydrogen vehicle is a vehicle that uses hydrogen as its onboard fuel for motive power. Hydrogen vehicles include hydrogen fueled space rockets, as well as automobiles and other transportation vehicles...

 fuel cell vehicle
Fuel cell vehicle
A Fuel cell vehicle or Fuel Cell Electric Vehicle is a type of hydrogen vehicle which uses a fuel cell to produce electricity, powering its on-board electric motor...

. More efficient than a gas-electric hybrid vehicle
Hybrid electric vehicle
A hybrid electric vehicle is a type of hybrid vehicle and electric vehicle which combines a conventional internal combustion engine propulsion system with an electric propulsion system. The presence of the electric powertrain is intended to achieve either better fuel economy than a conventional...

, the FCX Clarity combines hydrogen
Hydrogen
Hydrogen is the chemical element with atomic number 1. It is represented by the symbol H. With an average atomic weight of , hydrogen is the lightest and most abundant chemical element, constituting roughly 75% of the Universe's chemical elemental mass. Stars in the main sequence are mainly...

 and oxygen
Oxygen
Oxygen is the element with atomic number 8 and represented by the symbol O. Its name derives from the Greek roots ὀξύς and -γενής , because at the time of naming, it was mistakenly thought that all acids required oxygen in their composition...

 from ordinary air to generate electricity for an electric motor.

The vehicle itself does not emit any pollutants and its only by products are heat and water. The FCX Clarity also has an advantage over gas-electric hybrids in that it does not use an internal combustion engine
Internal combustion engine
The internal combustion engine is an engine in which the combustion of a fuel occurs with an oxidizer in a combustion chamber. In an internal combustion engine, the expansion of the high-temperature and high -pressure gases produced by combustion apply direct force to some component of the engine...

 to propel itself. Like a gas-electric hybrid, it uses a lithium ion battery
Lithium ion battery
A lithium-ion battery is a family of rechargeable battery types in which lithium ions move from the negative electrode to the positive electrode during discharge, and back when charging. Chemistry, performance, cost, and safety characteristics vary across LIB types...

 to assist the fuel cell during acceleration and capture energy through regenerative braking, thus improving fuel efficiency. The lack of hydrogen filling stations throughout developed countries will keep production volumes low. Honda will release the vehicle in groups of 150. California is the only U.S. market with infrastructure for fueling such a vehicle, though the number of stations is still limited. Building more stations is expensive, as the California Air Resources Board
California Air Resources Board
The California Air Resources Board, also known as CARB or ARB, is the "clean air agency" in the government of California. Established in 1967 in the Mulford-Carrell Act, combining the Bureau of Air Sanitation and the Motor Vehicle Pollution Control Board, CARB is a department within the...

 (CARB) granted $6.8 million for four H2 fueling stations, costing $1.7 million USD each.

Japan

Starting in 1978, Honda in Japan decided to diversify their sales distribution channels, and created Honda Verno, which sold established products with a higher content of standard equipment and a more sporting nature. The establishment of Honda Verno coincided with its new sports compact, called the Honda Prelude
Honda Prelude
The Honda Prelude was a sports coupe produced by Japanese automaker Honda from 1978 until 2001. It replaced the Honda S800, a front-engined, front wheel drive sports car...

. Later, the Honda Vigor, the Honda Ballade
Honda Ballade
The Honda Ballade was a subcompact automobile built by Honda of Japan. It began as a four-door version of the Civic in 1980. The Ballade was developed at the same time the Honda Vigor appeared, which was a higher content Honda Accord...

, and the Honda Quint
Honda Quint
The Honda Quint is a subcompact car manufactured by Honda Motor Co. Ltd. of Japan. It was introduced in 1980 in Japan as an upscale Honda Civic 4-door hatchback, and joined the Honda Prelude, Honda Ballade, and Honda Vigor at the then newly established Japanese dealership sales channel called Honda...

 were added to Honda Verno stores. As sales progressed, Honda created two more sales channels, called Honda Clio in 1984, and Honda Primo in 1985. The Honda Clio chain sold products that were traditionally associated with Honda dealerships before 1978, like the Honda Accord
Honda Accord
The Honda Accord is a series of compact, mid-size and full-size automobiles manufactured by Honda since 1976, and sold in a majority of automotive markets throughout the world....

, and Honda Primo sold the Honda Civic
Honda Civic
The Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...

, kei cars, such as the Honda Today
Honda Today
This Honda Today was a kei car produced by the Japanese automaker Honda beginning in 1985. Its production ended in 1998.-Early:The first generation Today was introduced in September 1985 as a three-door hatchback, on a wheelbase of...

, supermini
Supermini
A superminicomputer, or supermini, is “a minicomputer with high performance compared to ordinary minicomputers.” The term was an invention used from the mid-1970s mainly to distinguish the emerging 32-bit minis from the classical 16-bit minicomputers...

s like the Honda Capa
Honda Capa
The Honda Capa, with the Honda series code GA4 and GA6, is a subcompact five-door hatchback produced by Honda between 1998 and 2002. It was introduced at the 1997 Tokyo Motor Show as the concept car "J-MW". It was introduced for retail sale April 24, 1998...

, along with other Honda products, such as farm equipment, lawn mowers, portable generators, marine equipment, motorcycles, and scooters. As of March 2006, the three sales chains were discontinued, with the establishment of Honda Cars dealerships.
  • All cars sold at

Honda Prelude
Honda Prelude
The Honda Prelude was a sports coupe produced by Japanese automaker Honda from 1978 until 2001. It replaced the Honda S800, a front-engined, front wheel drive sports car...

, Honda Integra
Honda Integra
The Honda Integra is a compact luxury performance coupe made by Honda during the years 1985 to 2006. The sporty front wheel drive car is able to house five passengers with a two door hatch or four door sedan available.The Integra was on Car and Driver magazine's annual Ten Best list six times, in...

, Honda CR-X
Honda CR-X
This article is about the first and second generations of the CR-X. For the third generation, see Honda CR-X del Sol.The Honda CR-X, originally launched as the Honda Ballade Sports CR-X in Japan, was a front-wheel-drive sports compact car manufactured by Honda. The first generation CR-X was sold in...

, Honda Vigor, Honda Saber, Honda Ballade
Honda Ballade
The Honda Ballade was a subcompact automobile built by Honda of Japan. It began as a four-door version of the Civic in 1980. The Ballade was developed at the same time the Honda Vigor appeared, which was a higher content Honda Accord...

, Honda Quint
Honda Quint
The Honda Quint is a subcompact car manufactured by Honda Motor Co. Ltd. of Japan. It was introduced in 1980 in Japan as an upscale Honda Civic 4-door hatchback, and joined the Honda Prelude, Honda Ballade, and Honda Vigor at the then newly established Japanese dealership sales channel called Honda...

, Honda Crossroad
Honda Crossroad
The Honda Crossroad refers to two specific types of SUVs made by Honda. One of them is a rebadged Land Rover Discovery Series I SUV, while the other is a completely different vehicle introduced in 2008.-Rebadged version :...

, Honda Element
Honda Element
The Honda Element is a compact crossover SUV based on a modified CR-V platform, manufactured in East Liberty, Ohio and marketed in the United States and Canada from December 2002.-Overview:...

, Honda NSX
Honda NSX
The Honda NSX, or Acura NSX, is a sports car that was produced between 1990 and 2005 by the Japanese automaker Honda. It is equipped with a mid-engine, rear-wheel drive layout, powered by an all-aluminium V6 gasoline engine featuring Honda's Variable Valve Timing and Lift Electronic Control ...

, Honda HR-V
Honda HR-V
The Honda HR-V is a mini SUV produced by the Japanese automaker Honda from 1999 until 2006. The abbreviation HRV officially stands for High Rider Vehicle although sometimes referred to as Hybrid Recreation Vehicle...

, Honda S2000
Honda S2000
The Honda S2000 is a roadster that was manufactured by the Japanese automaker Honda Motor Company. It was launched in April 1999 and was created to celebrate the company's 50th anniversary. The car was first shown as a concept at the Tokyo Motor Show in 1995, following which it was launched in...

, Honda CR-V
Honda CR-V
The Honda CR-V is a compact suv, now called crossover, manufactured since 1995 by Honda. It was loosely derived from the Honda Civic to satisfy a public demand for a sport-utility vehicle from Honda. There are discrepancies as to what "CR-V" stands for, with Honda sources in different markets...

, Honda MDX, Honda Rafaga
Honda Rafaga
The ' series CE4 and CE5 was an intermediate 4 door sedan sold only in Japan by Honda, and used the same 5 cylinder engine that was used in the Honda Inspire and the Honda Vigor and shared a platform with the Honda Ascot. "Rafaga" is Spanish for "gust" or "blustery". The engine is installed...

, Honda Capa
Honda Capa
The Honda Capa, with the Honda series code GA4 and GA6, is a subcompact five-door hatchback produced by Honda between 1998 and 2002. It was introduced at the 1997 Tokyo Motor Show as the concept car "J-MW". It was introduced for retail sale April 24, 1998...

, and the Honda Torneo
Honda Torneo
The Honda Torneo was a mid-size family saloon car first introduced in 1997. The vehicle's name, "Torneo", is Spanish for "tournament". As Honda decided to consolidate models being offered in Japan, the Torneo replaced the Honda Ascot and Honda Rafaga. The Torneo was very similar to the JDM Honda...


  • All cars sold at

Honda Accord
Honda Accord
The Honda Accord is a series of compact, mid-size and full-size automobiles manufactured by Honda since 1976, and sold in a majority of automotive markets throughout the world....

, Honda Legend
Honda Legend
The Honda Legend is a mid-size luxury car made by the Japanese automaker Honda. It was the result of Project XX, a joint agreement started in November 1981 with the Austin Rover Group of Great Britain and was mechanically related to the Rover 800 series....

, Honda Inspire
Honda Inspire
The Honda Inspire is a luxury sedan introduced by Honda in 1990 and based on the Honda Accord chassis. The first Inspire debuted in 1990 as the Accord Inspire, a sister nameplate to the Honda Vigor, then the Honda Vigor was exported to the USA as an Acura...

, Honda Avancier
Honda Avancier
The Honda Avancier is a 5-seat CUV, sold exclusively in the Japanese market.The Avancier's concept is similar to the Renault Vel Satis, Toyota Opa, Nissan R'nessa, and the Opel Signum—based on the Honda Accord's platform, its tall height allows for an interior more spacious than the Accord...

, Honda S-MX, Honda Lagreat
Honda Odyssey (North America)
The Honda Odyssey is a minivan manufactured by Japanese automaker Honda since 1994.The Odyssey had originally been conceived and engineered in Japan, in the wake of country's economic crisis of the 1990s – which in turn imposed severe constraints on the vehicle's size and overall concept,...

, Honda Stepwgn
Honda Stepwgn
The Honda Stepwgn appeared in the Tokyo Motor Show as the "F-MX" in 1995, and in 1996 May 8 the Stepwgn emerged. At that time, Japan's commercial delivery vehicles was based on the engine being under the driver's seat, or a cabover type like the Stepwgn was based on the Civic FF layout of the...

, Honda Elysion
Honda Elysion
The Honda Elysion is a minivan capable of seating up to 8 people that is sold only in Japan as a competitor to the Toyota Alphard and the Nissan Elgrand. It is related to the USA-spec Honda Odyssey but is not the same vehicle...

, Honda Stream
Honda Stream
The Honda Stream is a compact MPV manufactured by the Japanese automaker Honda since 2001. Japanese models have gasoline direct injection 1.7 L and 2.0 L engines with improved fuel efficiency...

, Honda Odyssey
Honda Odyssey (international)
The Honda Odyssey is a minivan manufactured by Japanese automaker Honda since 1994, marketed worldwide, and now in its fourth generation in North America and Japan....

, Honda Domani
Honda Domani
The is a car made by Honda and marketed in east Asia, including Japan. It was introduced in November 1992, replacing the Concerto in Honda's lineup, although that model lasted until 1995 in Europe...

, Honda Concerto
Honda Concerto
The Honda Concerto was an automobile produced by Honda from 1988 to 1994. Like its predecessor, the Honda Quint and Honda Ballade sedan , it shared its platform with a Rover product, namely the Rover 200 and Rover 400...

, Honda Accord Tourer, Honda Logo
Honda Logo
The Honda Logo series GA3 and GA5 is a supermini produced by the Japanese automaker Honda between 1996 and 2001. The Logo was available as a three-door and five-door hatchback. It was sold in the United Kingdom from 2000 until 2001. It was a platform mate to the Honda Capa and replaced the Honda...

, Honda Fit
Honda Fit
The Honda Jazz is a five-door hatchback subcompact manufactured by the Honda Motor Company of Japan, first introduced in June 2001 and is now in its second generation. The Jazz shares Honda's Global Small Car Platform with the City/Fit Aria, Airwave/Partner, Mobilio, Mobilio Spike, Freed and Freed...

, Honda Insight
Honda Insight
The Honda Insight is a hybrid electric vehicle manufactured by Honda and the first production vehicle to feature Honda's Integrated Motor Assist system. The first-generation Insight was produced from 1999 to 2006 as a three-door hatchback...

, Honda Mobilio
Honda Mobilio
The Honda Mobilio was a seven-seater mini MPV produced by Japanese automaker Honda for its domestic market from 2001 to 2008. It was the second in Honda's Small Max series. It also took Honda's Global Small Platform and their i-DSI engine. Among its features were sliding doors that could open for...

, and the Honda City
Honda City
The Honda City is a subcompact car manufactured by the Japanese manufacturer Honda since 1981. Originally made for the Japanese, European and Australasian markets, the City was retired without replacement in 1994...


  • All cars sold at

Honda Civic
Honda Civic
The Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...

, Honda Life
Honda Life
Introduced on 21 August 1973, this version of the Life was designed as a pick-up truck. Production ended in 1974, with no more than 1,132 vehicles produced.-Second generation :...

, Honda Acty
Honda Acty
- External links :*****...

, Honda Vamos
Honda Vamos
The Honda Vamos was a Mini SUV leisure vehicle originally produced by Japanese automaker Honda from 1970 to 1973, and reintroduced again as a trim level of the Honda Acty microvan starting in 1999. Its name, "Vamos", is Spanish for "let's go".-1970-1973:...

, Honda Hobio
Honda Vamos
The Honda Vamos was a Mini SUV leisure vehicle originally produced by Japanese automaker Honda from 1970 to 1973, and reintroduced again as a trim level of the Honda Acty microvan starting in 1999. Its name, "Vamos", is Spanish for "let's go".-1970-1973:...

, Honda That's
Honda That's
The Honda That's is a kei car manufactured since 2002 by Honda for the Japanese market only. The vehicle has a five-door "tall wagon" hatchback body, with considerable height given its limited length and width, limited by kei car regulations limits...

, Honda Ascot
Honda Ascot
The Honda Ascot was an intermediate saloon car manufactured by Honda and marketed in Japan only from 1989 to 1997. There were two generations of the car, based on the contemporary Honda Accord and Honda Inspire, respectively...

, Honda Ascot Innova, Honda Torneo
Honda Torneo
The Honda Torneo was a mid-size family saloon car first introduced in 1997. The vehicle's name, "Torneo", is Spanish for "tournament". As Honda decided to consolidate models being offered in Japan, the Torneo replaced the Honda Ascot and Honda Rafaga. The Torneo was very similar to the JDM Honda...

, Honda Civic Ferio, Honda Freed
Honda Freed
The Honda Freed is a Mini MPV produced by the Japanese automaker Honda since 2008. The vehicle is a replacement for the Honda Mobilio. The Freed is based on the Jazz/Fit platform. Three different versions of the Freed are available: a seven-seat version which features captain’s seats in the second...

, Honda Mobilio
Honda Mobilio
The Honda Mobilio was a seven-seater mini MPV produced by Japanese automaker Honda for its domestic market from 2001 to 2008. It was the second in Honda's Small Max series. It also took Honda's Global Small Platform and their i-DSI engine. Among its features were sliding doors that could open for...

, Honda Orthia
Honda Orthia
The Honda Orthia is a Japanese domestic market car model manufactured by the Honda Motor Corporation. It is a small station wagon based on the sixth generation Honda Civic. Introduced in February 1996 as what Honda called a Sport Utility Wagon it was available as 2WD or 4WD. It is powered by an...

, Honda Capa
Honda Capa
The Honda Capa, with the Honda series code GA4 and GA6, is a subcompact five-door hatchback produced by Honda between 1998 and 2002. It was introduced at the 1997 Tokyo Motor Show as the concept car "J-MW". It was introduced for retail sale April 24, 1998...

, Honda Today
Honda Today
This Honda Today was a kei car produced by the Japanese automaker Honda beginning in 1985. Its production ended in 1998.-Early:The first generation Today was introduced in September 1985 as a three-door hatchback, on a wheelbase of...

, Honda Z
Honda Z
Honda Z is the name of a two-door hatchback microcar automobile made by the Honda Motor Company, first from 1970 until 1974 and again between 1998 and 2003....

, and the Honda Beat
Honda Beat
The Honda Beat is a rear mid-engined two-seat roadster kei car produced from in May 1991 to February 1996. The Beat was the last car to be approved by Soichiro Honda before he died in 1991. The total number of cars produced was around 33,600. Most of the production occurred in the first year, and...



International Efforts

In 2003, Honda released its Cog
Cog (television commercial)
"Cog" is a British television and cinema advertisement launched by Honda in 2003 to promote the seventh-generation Accord line of cars. It follows a chain of colliding parts taken from a disassembled Accord. Wieden+Kennedy developed a GB£6 million marketing campaign around "Cog" and its...

advertisement in the UK and on the Internet. To make the ad, the engineers at Honda constructed a Rube Goldberg Machine
Rube Goldberg machine
A Rube Goldberg machine, contraption, device, or apparatus is a deliberately over-engineered or overdone machine that performs a very simple task in a very complex fashion, usually including a chain reaction...

 made entirely out of car parts from a Europe Market Honda Accord (upon which the US market Acura TSX is based). To the chagrin of the engineers at Honda, all the parts were taken from two of only six hand-assembled pre-production
Pre-production car
Pre-production cars are vehicles that allow the automaker to find problems before a new model goes on sale to the public. Pre-production cars come after prototypes, or development mules which themselves are preceded by concept cars...

 models of the Accord. The advertisement depicted a single cog which sets off a chain of events that ends with the Honda Accord moving and Garrison Keillor
Garrison Keillor
Gary Edward "Garrison" Keillor is an American author, storyteller, humorist, and radio personality. He is known as host of the Minnesota Public Radio show A Prairie Home Companion Gary Edward "Garrison" Keillor (born August 7, 1942) is an American author, storyteller, humorist, and radio...

 speaking the tagline, "Isn't it nice when things just... work?" It took 606 takes to get it perfect.

In 2004, they produced the Grrr advert, usually immediately followed by a shortened version of the 2005 Impossible Dream advert.
In December 2005, Honda released The Impossible Dream
Impossible Dream (Honda advert)
Honda's Impossible Dream is a panoramic 2 minute long television commercial that was launched on December 2, 2005 in the United Kingdom. It anchored the "Power of Dreams" campaign which also included a website with extensive information about the series of vintage Honda vehicles that were chosen...

a two-minute panoramic advertisement filmed in New Zealand, Japan and Argentina which illustrates the founder's dream to build performance vehicles. While singing the song "Impossible Dream
The Impossible Dream (The Quest)
"The Impossible Dream " is a popular song composed by Mitch Leigh, with lyrics written by Joe Darion. It was written for the 1965 musical Man of La Mancha...

", a man reaches for his racing helmet, leaves his trailer on a minibike, then rides a succession of vintage Honda vehicles: a motorcycle, then a car, then a powerboat, then goes over a waterfall only to reappear piloting a hot air balloon
Hot air balloon
The hot air balloon is the oldest successful human-carrying flight technology. It is in a class of aircraft known as balloon aircraft. On November 21, 1783, in Paris, France, the first untethered manned flight was made by Jean-François Pilâtre de Rozier and François Laurent d'Arlandes in a hot air...

, with Garrison Keillor saying "I couldn't have put it better myself" as the song ends. The song is from the 1960s musical Man Of La Mancha
Man of La Mancha
Man of La Mancha is a musical with a book by Dale Wasserman, lyrics by Joe Darion and music by Mitch Leigh. It is adapted from Wasserman's non-musical 1959 teleplay I, Don Quixote, which was in turn inspired by Miguel de Cervantes's seventeenth century masterpiece Don Quixote...

, sung by Andy Williams
Andy Williams
Howard Andrew "Andy" Williams is an American singer who has recorded 18 Gold- and three Platinum-certified albums. He hosted The Andy Williams Show, a TV variety show, from 1962 to 1971, as well as numerous television specials, and owns his own theater, the Moon River Theatre in Branson, Missouri,...

.

In 2006, Honda released its Choir advertisement, for the UK and the internet. This featured a 60-person choir who sang the car noises as film of the Honda Civic are shown.

For the last several years in the United States, during model close-out sales for the current year before the start of the new model year
Model year
The model year of a product is a number used worldwide, but with a high level of prominence in North America, to describe approximately when a product was produced, and indicates the coinciding base specification of that product....

, Honda's advertising has featured an animated character known simply as Mr. Opportunity
Mr. Opportunity
Mr. Opportunity is an animated character used in marketing by Honda Motors. Since 2004, he has appeared in Honda advertisements, as their mascot, during their annual “Honda Clearance" event. Mr. O. informs the viewers of the deals being offered by Honda during the model year-end clearance event...

, voiced by Rob Paulsen
Rob Paulsen
Robert Fredrick "Rob" Paulsen III , sometimes credited as Rob Paulson, is an American voice actor, best known as the voice behind Raphael from the 1987 cartoon of Teenage Mutant Ninja Turtles, Yakko Warner and Dr...

. The casual looking man talks about various deals offered by Honda and ends with the phrase "I'm Mr. Opportunity, and I'm knockin'", followed by him "knocking" on the television screen or "thumping" the speaker at the end of radio ads. Also, commercials for Honda's international hatchback, the Jazz, are parodies of well-known pop culture images such as Tetris
Tetris
Tetris is a puzzle video game originally designed and programmed by Alexey Pajitnov in the Soviet Union. It was released on June 6, 1984, while he was working for the Dorodnicyn Computing Centre of the Academy of Science of the USSR in Moscow, Russian Soviet Federative Socialist Republic...

 and Thomas The Tank Engine
Thomas the Tank Engine
Thomas the Tank Engine is a fictional steam locomotive in The Railway Series books by the Reverend Wilbert Awdry and his son, Christopher. He became the most popular character in the series, and the accompanying television spin-off series, Thomas and Friends.Thomas is a tank engine, painted blue...

.

In late 2006, Honda released an ad with ASIMO
ASIMO
is a humanoid robot created by Honda. Introduced in 2000, ASIMO, which is an acronym for "Advanced Step in Innovative MObility", was created to be a helper to people. With aspirations of helping people who lack full mobility, ASIMO is used to encourage young people to study science and mathematics...

 exploring a museum, looking at the exhibits with almost child-like wonderment (spreading out its arms in the aerospace exhibit, waving hello to an astronaut
Astronaut
An astronaut or cosmonaut is a person trained by a human spaceflight program to command, pilot, or serve as a crew member of a spacecraft....

 suit that resembles him, etc.), while Garrison Keillor ruminates on progress. It concludes with the tagline: "More forwards please".

Honda also sponsored ITV's
ITV Sport
ITV Sport is a sport producer and brand name owned by ITV plc. It was formed from the amalgamation of Granada Sport, Carlton's sports department and ISN, the sports division of London News Network. The company produces Champions League and FA Cup Football, along with coverage of England's national...

 coverage of Formula One
Formula One
Formula One, also known as Formula 1 or F1 and referred to officially as the FIA Formula One World Championship, is the highest class of single seater auto racing sanctioned by the Fédération Internationale de l'Automobile . The "formula" designation in the name refers to a set of rules with which...

 in the UK for 2007. However they had announced that they would not continue in 2008 due to the sponsorship price requested by ITV being too high.

In May 2007, focuses on their strengths in racing and the use of the Red H badge – a symbol of what is termed as "Hondamentalism". The campaign highlights the lengths that Honda engineers go to in order to get the most out of an engine, whether it is for bikes, cars, powerboats – even lawnmowers. Honda released its Hondamentalism campaign. In the TV spot, Garrison Keillor says, "An engineer once said to build something great is like swimming in honey", while Honda engineers in white suits walk and run towards a great light, battling strong winds and flying debris, holding on to anything that will keep them from being blown away. Finally one of the engineers walks towards a red light, his hand outstretched. A web address is shown for the Hondamentalism website. The digital campaign aims to show how visitors to the site share many of the Hondamentalist characteristics.

At the beginning of 2008, Honda released – the Problem Playground. The advert outlines Honda's environmental responsibility, demonstrating a hybrid engine, more efficient solar panels and the FCX Clarity, a hydrogen powered car. The 90 second advert features large scale puzzles, involving Rubik's cube
Rubik's Cube
Rubik's Cube is a 3-D mechanical puzzle invented in 1974 by Hungarian sculptor and professor of architecture Ernő Rubik.Originally called the "Magic Cube", the puzzle was licensed by Rubik to be sold by Ideal Toy Corp. in 1980 and won the German Game of the Year special award for Best Puzzle that...

s, large shapes and a 3-dimensional puzzle.

On 29 May 2008, Honda, in partnership with Channel 4
Channel 4
Channel 4 is a British public-service television broadcaster which began working on 2 November 1982. Although largely commercially self-funded, it is ultimately publicly owned; originally a subsidiary of the Independent Broadcasting Authority , the station is now owned and operated by the Channel...

, broadcast a live advertisement. It showed skydivers jumping from an aeroplane over Spain and forming the letters H, O, N, D and A in mid-air. This live advertisement is generally agreed to be the first of its kind on British television. The advert lasted three minutes. The next flight of one of the two planes involved resulted in a fatal crash as the plane broke apart in mid-air.

In 2009, American Honda released the Dream the Impossible documentary series, a collection of 5–8 minute web vignettes that focus on the core philosophies of Honda. Current short films include Failure: The Secret to Success, Kick Out the Ladder and Mobility 2088. They feature Honda employees as well as Danica Patrick
Danica Patrick
Danica Sue Patrick is an American auto racing driver, model and advertising spokeswoman. She is the most successful woman in the history of American open-wheel racing, being the only woman to win in the IndyCar Series as well as holding the highest finish by a woman at the Indianapolis 500 of 3rd...

, Christopher Guest
Christopher Guest
Christopher Haden-Guest, 5th Baron Haden-Guest , better known as Christopher Guest, is an American screenwriter, composer, musician, director, actor and comedian. He is most widely known in Hollywood for having written, directed and starred in several improvisational "mockumentary" films that...

, Ben Bova
Ben Bova
Benjamin William Bova is an American science-fiction author and editor. He is the recipient of six Hugo Awards for Best Professional Editor for his work at Analog Science Fiction in the 1970's.-Personal life:...

, Chee Pearlman, Joe Johnston
Joe Johnston
Joseph Eggleston "Joe" Johnston II is an American film director and former effects artist best known for such effects-driven movies as Honey, I Shrunk the Kids, Jumanji, The Rocketeer, Jurassic Park III, the period drama October Sky, The Wolfman, and Captain America: The First Avenger.- Life and...

 and Orson Scott Card
Orson Scott Card
Orson Scott Card is an American author, critic, public speaker, essayist, columnist, and political activist. He writes in several genres, but is primarily known for his science fiction. His novel Ender's Game and its sequel Speaker for the Dead both won Hugo and Nebula Awards, making Card the...

. The film series plays at dreams.honda.com.

Sports

In Australia, Honda advertised heavily during most motor racing telecasts, and was the official sponsor of the 2006 FIA Formula 1 telecast on broadcaster channel "Ten". In fact, it was the only manufacturer involved in the 2006 Indy Racing League season. In a series of adverts promoting the history of Honda's racing heritage, Honda claimed it "built" cars that won 72 Formula 1 Grand Prix. Skeptics have accused Honda of interpreting its racing history rather liberally, saying that virtually all of the 72 victories were achieved by Honda powered (engined) machines, whereas the cars themselves were designed and built by Lotus F1, Williams F1, and McLaren F1 teams, respectively. However, former and current staff of the McLaren F1 team have reiterated that Honda contributed more than just engines and provided various chassis, tooling, and aerodynamic parts as well as funding. Ayrton Senna
Ayrton Senna
Ayrton Senna da Silva was a Brazilian racing driver. A three-time Formula One world champion, he is widely regarded as one of the greatest F1 drivers of all time...

, arguably the greatest F1 driver of all time, repeatedly stated that Honda probably played the most significant role in his three world championships. He had immense respect for founder, Soichiro Honda, and had a good relationship with Nobuhiko Kawamoto, the chairman of Honda at that time. Senna once called Honda "the greatest company in the world".

As part of its marketing campaign, Honda is an official partner and sponsor of the National Hockey League
National Hockey League
The National Hockey League is an unincorporated not-for-profit association which operates a major professional ice hockey league of 30 franchised member clubs, of which 7 are currently located in Canada and 23 in the United States...

, the Anaheim Ducks
Anaheim Ducks
The Anaheim Ducks are a professional ice hockey team based in Anaheim, California, USA. They are members of the Pacific Division of the Western Conference of the National Hockey League...

 of the NHL, and the arena named after it: Honda Center. Honda also sponsors The Honda Classic golf tournament and is a sponsor of Major League Soccer
Major League Soccer
Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada...

. The "Honda Player of the Year
Honda Player of the Year
The Honda Player of the Year recognizes the best player on the United States Men's National Soccer Team, as chosen by the national sports media.The winner of the Honda Player of the Year award receives a new Honda motor vehicle....

" award is presented in United States soccer. The "Honda Sports Award
Honda Sports Award
The Honda Sports Award is an annual award in the United States of America, given to the best collegiate female athlete in each of twelve sports. There are four nominees for each sport, and the twelve winners of the Honda Award are automatically in the running for the Honda-Broderick Cup award, as...

" is given to the best female athlete in each of twelve college sports in the United States. One of the twelve Honda Sports Award winners is chosen to receive the Honda-Broderick Cup
Honda-Broderick Cup
The Honda-Broderick Cup is a sports award for college-level female athletes. The awards are voted on by a national panel of more than 1000 collegiate athletic directors. It was first presented by the late Thomas Broderick, owner of a sports apparel company, in 1977, with the first award going to...

, as "Collegiate Woman Athlete of the Year."

U.S. Honda models

Cars Honda Prelude
Honda Prelude
The Honda Prelude was a sports coupe produced by Japanese automaker Honda from 1978 until 2001. It replaced the Honda S800, a front-engined, front wheel drive sports car...

Accord
Honda Accord
The Honda Accord is a series of compact, mid-size and full-size automobiles manufactured by Honda since 1976, and sold in a majority of automotive markets throughout the world....

Civic
Honda Civic
The Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...

Fit
Honda Fit
The Honda Jazz is a five-door hatchback subcompact manufactured by the Honda Motor Company of Japan, first introduced in June 2001 and is now in its second generation. The Jazz shares Honda's Global Small Car Platform with the City/Fit Aria, Airwave/Partner, Mobilio, Mobilio Spike, Freed and Freed...

Energy/Hybrid/Other Civic Hybrid
Honda Civic Hybrid
The Civic hybrid, based on the seventh generation Civic, was first introduced to the Japanese market in December 2001. Honda claimed it was the most fuel efficient 5-passenger gasoline-powered production vehicle in the world at the time. It was introduced to the U.S. in spring 2002 as a 2003 model...

FCX Clarity Insight
Honda Insight
The Honda Insight is a hybrid electric vehicle manufactured by Honda and the first production vehicle to feature Honda's Integrated Motor Assist system. The first-generation Insight was produced from 1999 to 2006 as a three-door hatchback...

CR-Z
Honda CR-Z
The Honda CR-Z is a compact hybrid electric automobile manufactured by Honda and marketed as a "sport hybrid coupe." The CR-Z combines a hybrid gasoline-electric powertrain with traditional sports car elements...

SUVs Pilot
Honda Pilot
The Honda Pilot is a mid-size crossover SUV. The Honda Pilot is built in Lincoln, Alabama, and was also produced in Alliston, Ontario, Canada up until April 2007. The first generation Pilot was released in the summer of 2002 as a 2003 model, and in 2006 it received new front and rear fascias, a...

Element
Honda Element
The Honda Element is a compact crossover SUV based on a modified CR-V platform, manufactured in East Liberty, Ohio and marketed in the United States and Canada from December 2002.-Overview:...

Trucks Ridgeline
Honda Ridgeline
The Honda Ridgeline is a mid to full size sport utility truck produced by the Japanese automaker Honda. The Ridgeline was released in March 2005 as a 2006 model and is Honda's intended first foray into the North American pickup truck market. Until 2009, the Ridgeline was built in Alliston,...

Crossovers CR-V
Honda CR-V
The Honda CR-V is a compact suv, now called crossover, manufactured since 1995 by Honda. It was loosely derived from the Honda Civic to satisfy a public demand for a sport-utility vehicle from Honda. There are discrepancies as to what "CR-V" stands for, with Honda sources in different markets...

Crosstour
Vans Odyssey
Honda Odyssey
Honda Odyssey can refer to three motor vehicles manufactured by Honda:* Honda Odyssey , a minivan sold in Japan and other parts of the world* Honda Odyssey , a minivan sold primarily in the United States and Canada...


Sales

Calendar year Total US sales
1999 1,076,893
2000 1,158,860
2001 1,207,639
2002 1,247,834
2003 1,349,847
2004 1,394,398
2005 1,462,472
2006 1,509,358
2007 1,551,542
2008 1,284,261
2009 1,150,784
2010 1,230,480

See also

  • Comparison of Honda water-pumps
    Comparison of Honda water-pumps
    Honda pumps are portable pumps which are manufactured in Japan, India, China and the United States. The engines used in the water-pumps are created in 1 of 11 facilities worldwide.-Pump Types:...

  • Honda advanced technology
    Honda advanced technology
    Honda Advanced Technology is part of Honda’s long-standing research and development in building new models for their automotive products and automotive-related technologies, primarily on engine technology...

  • Honda Airport
    Honda Airport
    is a private airfield in the town of Kawajima, Hiki District, and the city of Okegawa, both in Saitama Prefecture, Japan. Another name for it is Okegawa Airfield. The operator is Honda Airways, a subsidiary of Honda Motor Co. Ltd.-Data:...

  • Honda Battle of the Bands
    Honda Battle of the Bands
    The Honda Battle of the Bands is an annual marching band exhibition in the United States which features performances by bands from historically black colleges and universities...

  • Honda F.C.
    Honda F.C.
    are a Japanese football club based in Hamamatsu, Shizuoka Prefecture. They play in the Japan Football League.-History:The club was founded as in 1971. They were promoted to the Japan Soccer League Division 2 in 1975 and to the JSL Division 1 in 1981; the closest they came to the title was in...

     (Football (soccer) club)
  • Honda Heat
    Honda Heat
    Honda Heat is a Japanese rugby union team based in Suzuka City, Mie Prefecture, Japan. The owner of the club is Honda Motor....

     (Rugby union club)
  • Honda Type R
    Honda Type R
    Honda automobile Type R models are special performance editions of their respective model families.The design of Type R models was originally focused on race conditions, with an emphasis on minimizing weight, and maximizing performance potential . Thus, Type R models were first conceived for...

  • List of Honda assembly plants
  • List of Honda transmissions

External links

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