Ross Jeffries
Encyclopedia
Ross Jeffries is a former comedy writer and the creator of "Speed Seduction," a set of personal development
Personal development
Personal development includes activities that improve awareness and identity, develop talents and potential, build human capital and facilitates employability, enhance quality of life and contribute to the realization of dreams and aspirations...

 writings and seminars that draw on Neuro-linguistic Programming
Neuro-linguistic programming
Neuro-linguistic programming is an approach to psychotherapy, self-help and organizational change. Founders Richard Bandler and John Grinder say that NLP is a model of interpersonal communication and a system of alternative therapy which seeks to educate people in self-awareness and effective...

 and hypnotic
Hypnosis
Hypnosis is "a trance state characterized by extreme suggestibility, relaxation and heightened imagination."It is a mental state or imaginative role-enactment . It is usually induced by a procedure known as a hypnotic induction, which is commonly composed of a long series of preliminary...

 techniques. Jeffries claims these methods help men understand women, particularly their motivations and psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...

, in order to successfully pick up women. Ross's current version of Speed Seduction focuses on techniques of moving "energy" through the body and the practice of magick
Magick
Magick is an Early Modern English spelling for magic, used in works such as the 1651 translation of De Occulta Philosophia, Three Books of Occult Philosophy, or Of Magick...

. His techniques and online persona have been the subject of some controversy.

Speed Seduction

Jeffries is said by independent review to have started the seduction community with his online posts. He was the first of the Seduction Community to create a website and usenet newsgroup. He also published books, CDs, videos and runs seminars on dating and self-improvement for men.
Speed seduction is based on adaptations made by Jeffries to techniques found in Neuro-Linguistic Programming (NLP). The basis of the original Speed Seduction books and courses is the belief that in order for a person to interpret a story, question or any linguistic pattern they must first experience its content; for instance, asking someone “Have you ever been really attracted to someone?” will cause them to physically relive the experience of being attracted. The goal is to arouse women by guiding their emotional states by using language. This is said to put them in a connected or sexual state, similar to the experiences of women reading romance novels. Phonetic ambiguity (such as "your mind" vs "you're mine") and emotional anchoring are used. The concept is that by using "anchors" and "weasel phrases," these positive states can be associated to oneself and negative emotions can be avoided. From that point on, Jeffries says the seducer can remind a woman of these emotional states by his appearance or touch.

Jeffries' students and scrutineers have included the well-known dating coaches David DeAngelo and Neil Strauss
Neil Strauss
Neil Darrow Strauss , also known by the pen names Style and Chris Powles, is an American and Kittitian author, journalist and ghostwriter...

. He was featured as a Pickup artist
Pickup artist
Pickup artist describes a man who considers himself to be skilled, or who tries to be skilled at meeting, attracting, and seducing women.The use of pickup in this context, slang for making a casual acquaintance with a stranger in anticipation of sexual relations, dates from at least the World War,...

 (PUA) in Strauss' bestselling book The Game
The Game: Penetrating the Secret Society of Pickup Artists
The Game: Penetrating the Secret Society of Pick-up Artists is a non-fictional book written by investigative reporter Neil Strauss as a chronicle of his journey and encounters in the seduction community.The book was featured on the New York Times Bestseller List for two months after its release in...

.

Controversy

Jeffries argues his methods are completely different from the dating framework advocated by other romance gurus. However, others deny this, and it has earned him the nickname Mine99, as he says all the techniques are based on ones he developed in 1999. Jeffries considers the dating framework to be heavily promoted by the entertainment industry for commercial reasons and to be ineffective for bringing men and women closely together, either for sex or romance. Jeffries denies he is a misogynist, claiming his techniques are designed to bring pleasure to both men and women through a deeper understanding of the needs of each person.

He was also featured on the TV show Dr Phil in 2008, episode "Women Beware". His marketing was critiqued by the TV host and Ross claims to be the godfather
Godfather
A godfather is a male godparent in the Christian tradition.Godfather may also refer to:*A male arranged to be legal guardian of a child if untimely demise is met by the parentsPeople:* Capo di tutti capi, a Mafia crime boss...

 of seduction.

In culture

According to Neil Strauss in "The Game", Ross Jeffries claims that the character Frank T.J. Mackey (played by Tom Cruise
Tom Cruise
Thomas Cruise Mapother IV , better known as Tom Cruise, is an American film actor and producer. He has been nominated for three Academy Awards and he has won three Golden Globe Awards....

) in the film Magnolia
Magnolia (film)
Magnolia is a 1999 American drama film written, produced, and directed by Paul Thomas Anderson, narrated by Ricky Jay, and starring Tom Cruise, Philip Baker Hall, Philip Seymour Hoffman, William H. Macy, Julianne Moore, John C. Reilly, and Jason Robards in his last feature film appearance...

, who gives seduction seminars, is modeled after Ross Jeffries. Cruise vehemently denies this, citing hours of character development that did not once mention Jeffries. Though, according to Neil Strauss in "The Game", the film's director did mention Jeffries as one of the influences when writing it.

External links

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