Red Bull GmbH
Encyclopedia
Red Bull GmbH is an Austrian company (originated from Krating Daeng
in Thailand) which sells the Red Bull
energy drink. In 2010, more than 4.204 billion
cans were sold in over 161 countries. 7,758 employees generated 3.78 billion
euros in revenue. The headquarters of Red Bull GmbH are located in Fuschl am See
, Austria.
, an Austrian entrepreneur who had the idea to introduce and market the drink to Europe. Mateschitz was international marketing director for Blendax, a German
toothpaste
company, when he visited Thailand in 1982 and discovered that Krating Daeng
(literally "red bull"), a Thai energy drink, helped to cure his jet lag
. Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for Europe
an consumers. At the same time Mateschitz and Chaleo Yoovidhya
, the owner of Krating Daeng, founded Red Bull GmbH; each investing $500,000 of savings and taking a 49% stake in the new company. They gave the remaining 2% to Chaleo's son Chalerm, but it was agreed that Mateschitz would run the company. That left the Thais as silent partners. Red Bull GmbH launched the “Austrian” version of Red Bull in 1987, which is carbonated and not as sweet as the original Thai recipe. It is the Austria
n formula that has taken almost half of the U.S.
market for energy drinks, and up to 80% of the market in some other countries.
In 2006, Forbes Magazine listed Chaleo as being the 292nd richest person in the world with an estimated net worth of over $2.5 billion while Mateschitz was listed at number 317.
range of herbal soft beverages and the Sabai Wine Spritzer (the latter in association with the Thai Siam Winery in Thailand)..
Initially, Red Bull distributed free cases of the drink to college students in an attempt at viral advertising. This strategy was wildly successful, resulting in the rapid proliferation of sales. Red Bull has since become known for its sleek marketing targeted at young urban professionals through various sports and entertainment based advertising campaigns. The current mottoes, "Red Bull Gives You Wings," and "No Red Bull, No Wings" are direct plays on the apparent stimulating properties of the beverage.
events including cliff diving, BMX
, skiing
, flying
, downhill and freeride mountain biking and skateboarding
. In the 1990s, Red Bull sponsored the rower Xeno Müller
, who won an Olympic gold medal in the single sculls in 1996http://www.brownalumnimagazine.com/storydetail.cfm?ID=1731. Today, Red Bull sponsors skier Tanner Hall
, who won the X Games
gold in half-pipe skiing. Red Bull also owns and conducts the Flugtag ("flight day" in German
), a competition where entrants launch themselves off a 10 metre ramp in homemade "flying machines" into a body of water (reminiscent of the Birdman Rally
); its own version of the soapbox
derby called the Red Bull Soap Box Race which was recently held in Cincinnati, Ohio; the Red Bull Art of the Can
Competition, an international art competition in which artists are asked to create works using the Red Bull can; and the Red Bull BC One
individual breakdance competition.
Red Bull has had a sponsorship presence in a number of sports for some time, especially in the world of motor sport, with the company having a presence in the DTM
(Deutsche Tourenwagen Masters) especially the Abt
Audi
team, Dakar Rally
sponsoring the VW Race Touareg Team
, KTM
Factory Motocross Team, Moto GP, British Superbike's (BSB) Red Bull Honda and HM Plant Red Bull Honda teams, World Rally Championship
with the Citroën and Škoda teams, the SEAT
team in the World Touring Car Championship
, in Champ Car
with Neel Jani
and PKV Racing
, Rhys Millen's
Pontiac
in Formula D
, sponsoring the GP2 Series
team owner by Red Bull Racing team principal Christian Horner
, Arden International
. The team previously sponsored the Sauber
and Arrows
Formula One teams, the Red Bull Cheever Racing Team in the IRL, and since 2007 Team Red Bull
has competed in the NASCAR
Sprint Cup Series. Also Red Bull is now sponsoring the Cyberathlete Professional League
and its own air racing
event called the Red Bull Air Race. Red Bull does not pay their athletes to wear or promote their logo.
The 2005 DARPA Grand Challenge
, a competition for driverless car
s, was won by a student team from Stanford. The Team's robotically driven Volkswagen Touareg
"Stanley
", was sponsored by Red Bull.
Red Bull also has sponsored various racing drivers including NASCAR driver Brian Vickers
and Kasey Kahne
and Formula One drivers Christian Klien
and Vitantonio Liuzzi
. Red Bull is also sponsor to young Canadian racing prodigy Robert Wickens
and teammate John Michael Edwards in the Champ Car Atlantic Series, as well as rally driver Travis Pastrana
, Moto GP riders Nicky Hayden
and Dani Pedrosa
, American Superbike (AMA
) riders Eric Bostrom
, Ben Bostrom
and Jake Zemke
and British Superbike (BSB) riders Jonathan Rea
, Eugene Laverty
and Ryuchi Kiyonari. Red Bull is sponsoring two new NASCAR
teams under 2007; racing under the new Toyota Camry
label.
Aside from that, its Thai unit and its Philippine partner has been responsible in forming, licensing and funding the Red Bull Barako
basketball team in the Philippine Basketball Association
(PBA) since 2000. It has become one of the more successful sports teams in the Philippines
, winning three championships in the PBA,
(previously Jaguar Racing
) and Scuderia Toro Rosso
, previously Minardi F1 Team. (Scuderia Toro Rosso is Italian
for Red Bull Team.) Both teams have scored Grand Prix victories. Red Bull Racing became the 2010 and 2011 Formula One season Formula One Constructors' Championship winners with only 7 years of Formula 1 experience under there belts.
In 2006, Red Bull unveiled a NASCAR
team, Red Bull Racing Team. It made its debut in the Nextel Cup Series, now known as the Sprint Cup Series, that season at Lowe's Motor Speedway
.
In 2005, Red Bull purchased the MetroStars
, a team in Major League Soccer
representing New York City
but playing its home games in New Jersey
, from Anschutz Entertainment Group
and renamed the franchise; Red Bull New York is the name of the Red Bull subsidiary that operates the team, while the squad itself is known as the New York Red Bulls. The company built the team a new stadium which had its match opener March 20, 2010.
In 2007, Red Bull established the lower-division Red Bull Brasil
team in São Paulo
.
Most recently in June 2009 the company has purchased the football licence of German fifth division club SSV Markranstädt
based near Leipzig
. The club began play in the 2009-10 season as RB Leipzig
and the company has stated that their goal is to advance to play in the country's first division Bundesliga
within ten years.
, in 2000 and renamed it Red Bull Salzburg.
, Fife, Scotland. Don't Walk is a student organised show which raises awareness and contributes its profits from the show and related events to a nominated charity each year. The show's go-ahead is significantly bolstered by Red Bull's sponsorship, including its provision of the Red Bull VIP area where Red Bull and its related products are handed out to attending students free, significantly promoting its image to the student population.
Krating Daeng
Krating Daeng is a sweetened, non-carbonated energy drink. The drink is mostly sold in Asia but can be found in Austria, Sweden, Australia, Canada and New Zealand where it is sometimes renamed "Thai Red Bull"...
in Thailand) which sells the Red Bull
Red Bull
Red Bull is an energy drink sold by the Austrian Red Bull GmbH, created in 1987 by the Austrian entrepreneur Dietrich Mateschitz. In terms of market share, Red Bull is the most popular energy drink in the world, with 3 billion cans sold each year. Dietrich Mateschitz was inspired by an already...
energy drink. In 2010, more than 4.204 billion
1000000000 (number)
1,000,000,000 is the natural number following 999,999,999 and preceding 1,000,000,001.In scientific notation, it is written as 109....
cans were sold in over 161 countries. 7,758 employees generated 3.78 billion
1000000000 (number)
1,000,000,000 is the natural number following 999,999,999 and preceding 1,000,000,001.In scientific notation, it is written as 109....
euros in revenue. The headquarters of Red Bull GmbH are located in Fuschl am See
Fuschl am See
Fuschl am See is an Austrian municipality in the district of Salzburg-Umgebung. in the state of Salzburg. It is located at the east end of the Fuschlsee, between Salzburg and Bad Ischl in the state of Salzburg. The community has 1,406 inhabitants....
, Austria.
History
The company was co-founded by Dietrich MateschitzDietrich Mateschitz
Dietrich Mateschitz is an Austrian businessman who co-founded the Red Bull energy drink company and holds 49 per cent of the company's shares.-Biography:...
, an Austrian entrepreneur who had the idea to introduce and market the drink to Europe. Mateschitz was international marketing director for Blendax, a German
Germany
Germany , officially the Federal Republic of Germany , is a federal parliamentary republic in Europe. The country consists of 16 states while the capital and largest city is Berlin. Germany covers an area of 357,021 km2 and has a largely temperate seasonal climate...
toothpaste
Toothpaste
Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing...
company, when he visited Thailand in 1982 and discovered that Krating Daeng
Krating Daeng
Krating Daeng is a sweetened, non-carbonated energy drink. The drink is mostly sold in Asia but can be found in Austria, Sweden, Australia, Canada and New Zealand where it is sometimes renamed "Thai Red Bull"...
(literally "red bull"), a Thai energy drink, helped to cure his jet lag
Jet lag
Jet lag, medically referred to as desynchronosis, is a physiological condition which results from alterations to the body's circadian rhythms; it is classified as one of the circadian rhythm sleep disorders...
. Between 1984 and 1987, Mateschitz worked with TC Pharmaceutical (a Blendax licensee) to adapt Krating Daeng for Europe
Europe
Europe is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
an consumers. At the same time Mateschitz and Chaleo Yoovidhya
Chaleo Yoovidhya
Chaleo Yoovidhya or Chaliao Yuwitthaya is a Thai Chinese businessperson and is listed as the richest person in Thailand, with an estimated net worth of $4 billion. He owns 49% of Red Bull, his son named Chalerm Yoovidhya owns 2%. The remaining 49% is owned by Dietrich Mateschitz who launched the...
, the owner of Krating Daeng, founded Red Bull GmbH; each investing $500,000 of savings and taking a 49% stake in the new company. They gave the remaining 2% to Chaleo's son Chalerm, but it was agreed that Mateschitz would run the company. That left the Thais as silent partners. Red Bull GmbH launched the “Austrian” version of Red Bull in 1987, which is carbonated and not as sweet as the original Thai recipe. It is the Austria
Austria
Austria , officially the Republic of Austria , is a landlocked country of roughly 8.4 million people in Central Europe. It is bordered by the Czech Republic and Germany to the north, Slovakia and Hungary to the east, Slovenia and Italy to the south, and Switzerland and Liechtenstein to the...
n formula that has taken almost half of the U.S.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
market for energy drinks, and up to 80% of the market in some other countries.
In 2006, Forbes Magazine listed Chaleo as being the 292nd richest person in the world with an estimated net worth of over $2.5 billion while Mateschitz was listed at number 317.
Red Bull distribution
The Red Bull company also distributes and markets a number of other drinks including Simply Cola, the Carpe DiemCarpe Diem (drink)
Carpe Diem is a range of energy and 'functional' soft beverages distributed in the United Kingdom and other European countries by Red Bull. They were launched by the founder of Red Bull into an upscale and health conscious drinks marketplace, being first stocked by stores such as Selfridges before...
range of herbal soft beverages and the Sabai Wine Spritzer (the latter in association with the Thai Siam Winery in Thailand)..
Marketing
Sport sponsorship
Since the initial viral campaign, Red Bull's efforts have included sponsoring extreme sportExtreme sport
An extreme sport is a popular term for certain activities perceived as having a high level of inherent danger...
events including cliff diving, BMX
BMX
Bicycle motocross or BMX refers to the sport in which the main goal is extreme racing on bicycles in motocross style on tracks with inline start and expressive obstacles, and it is also the term that refers to the bicycle itself that is designed for dirt and motocross cycling.- History :BMX started...
, skiing
Skiing
Skiing is a recreational activity using skis as equipment for traveling over snow. Skis are used in conjunction with boots that connect to the ski with use of a binding....
, flying
Flight
Flight is the process by which an object moves either through an atmosphere or beyond it by generating lift or propulsive thrust, or aerostatically using buoyancy, or by simple ballistic movement....
, downhill and freeride mountain biking and skateboarding
Skateboarding
Skateboarding is an action sport which involves riding and performing tricks using a skateboard.Skateboarding can be a recreational activity, an art form, a job, or a method of transportation. Skateboarding has been shaped and influenced by many skateboarders throughout the years. A 2002 report...
. In the 1990s, Red Bull sponsored the rower Xeno Müller
Xeno Müller
Xeno Müller is a Swiss rower and Olympic gold medallist.His first international appearance was at the 1990 Junior World Rowing Championships - winning bronze in his single scull ....
, who won an Olympic gold medal in the single sculls in 1996http://www.brownalumnimagazine.com/storydetail.cfm?ID=1731. Today, Red Bull sponsors skier Tanner Hall
Tanner Hall
Tanner Hall , of Kalispell, Montana is a freeskier.-Biography:In 2002 Tanner Hall co-founded the freeride ski company Armada Skis with skier JP Auclair and photographer Chris O'Connell...
, who won the X Games
X Games
The X Games is a commercial annual sports event, controlled and arranged by US sports broadcaster ESPN, which focuses on action sports. The inaugural X Games was held in the summer of 1995 in Rhode Island....
gold in half-pipe skiing. Red Bull also owns and conducts the Flugtag ("flight day" in German
German language
German is a West Germanic language, related to and classified alongside English and Dutch. With an estimated 90 – 98 million native speakers, German is one of the world's major languages and is the most widely-spoken first language in the European Union....
), a competition where entrants launch themselves off a 10 metre ramp in homemade "flying machines" into a body of water (reminiscent of the Birdman Rally
Birdman Rally
Birdman Rally is a competition where members of the public build home-made gliders, hang gliders and human-powered aircraft, ranging from very serious aircraft to mere costumes, leap off a river- or seaside jetty, and compete for distance and entertainment value.Birdman rallies occur in multiple...
); its own version of the soapbox
Soapbox (car)
A gravity racer is a motorless vehicle capable of holding a driver built for the purpose of racing or recreation. They are propelled by gravity and can achieve speeds upwards of 112 km/h .-Soapbox cars:...
derby called the Red Bull Soap Box Race which was recently held in Cincinnati, Ohio; the Red Bull Art of the Can
Art of the can
The Red Bull Art of the Can is an international juried art competition in which artists from around the world are asked to create works of art using the Red Bull can as the primary medium.- Contest winners :*Boston, Massachusetts -2005-...
Competition, an international art competition in which artists are asked to create works using the Red Bull can; and the Red Bull BC One
Red Bull BC One
Red Bull BC One is an annual international b-boy competition organized by the energy drink company Red Bull. It is an individual b-boy competition...
individual breakdance competition.
Deutsche Tourenwagen Masters
The Deutsche Tourenwagen Masters is a touring car racing series based in Germany, but also with rounds elsewhere in Europe....
(Deutsche Tourenwagen Masters) especially the Abt
Abt Sportsline
Abt Sportsline is a motor racing and auto tuning company based in Kempten im Allgäu, Germany. Abt mainly deals with Audi, and the related primary Volkswagen Group brands - Volkswagen, Škoda, and SEAT.-History:...
Audi
Audi
Audi AG is a German automobile manufacturer, from supermini to crossover SUVs in various body styles and price ranges that are marketed under the Audi brand , positioned as the premium brand within the Volkswagen Group....
team, Dakar Rally
Dakar Rally
The Dakar Rally is an annual rally raid type of off-road automobile race, organised by the Amaury Sport Organisation...
sponsoring the VW Race Touareg Team
Volkswagen Touareg
The Volkswagen Touareg is a mid-size crossover SUV produced by German automaker Volkswagen since 2002. The vehicle was named after the Tuareg people, a Berber-speaking group in North Africa...
, KTM
KTM
KTM Sportmotorcycle AG is an Austrian motorcycle, bicycle and moped manufacturer.The company was founded in 1934 by engineer Hans Trunkenpolz in Mattighofen. It started out as a metal working shop and was named Kraftfahrzeuge Trunkenpolz Mattighofen...
Factory Motocross Team, Moto GP, British Superbike's (BSB) Red Bull Honda and HM Plant Red Bull Honda teams, World Rally Championship
World Rally Championship
The World Rally Championship is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same point system. The series currently consists of 13...
with the Citroën and Škoda teams, the SEAT
SEAT
SEAT, S.A. is a Spanish automobile manufacturer founded on May 9, 1950 by the Instituto Nacional de Industria , a state-owned industrial holding company....
team in the World Touring Car Championship
World Touring Car Championship
For the video game, known as World Touring Car Championship in Japan, see TOCA World Touring CarsThe FIA World Touring Car Championship is an international Touring Car championship sanctioned by the FIA.-History:...
, in Champ Car
Champ Car
Champ Car was the name for a class and specification of open wheel cars used in American Championship Car Racing for many decades, primarily for use in the Indianapolis 500 auto race...
with Neel Jani
Neel Jani
Neel Jani is a Swiss race car driver of Indian origin. He has achieved his greatest success driving for A1 Team Switzerland in A1 Grand Prix, helping them win the 2007-2008 title and finishing runner-up in 2005-06 and 2008-09. He has been also a GP2 Series race-winner and Formula One tester...
and PKV Racing
PKV Racing
KV Racing Technology – Lotus is an auto racing team that competes in the IndyCar Series. The team was originally formed as PK Racing before the 2003 season by Australian businessman Kevin Kalkhoven and former Formula One team manager Craig Pollock from the remnants of the PacWest team.The team has...
, Rhys Millen's
Rhys Millen
Rhys Millen , nephew of IMSA GTS driver Steve Millen, son of Rod and elder brother of Ryan, is one of the world's top competitors in drifting. Prior to that he was a top rally driver in the US, and became the first works backed driver from a car manufacturer with GM in 2004 after narrowly losing to...
Pontiac
Pontiac
Pontiac was an automobile brand that was established in 1926 as a companion make for General Motors' Oakland. Quickly overtaking its parent in popularity, it supplanted the Oakland brand entirely by 1933 and, for most of its life, became a companion make for Chevrolet. Pontiac was sold in the...
in Formula D
Formula D
Formula DRIFT or Formula D is the premier United States drifting series. Formula Drift, Inc. was co-founded by Jim Liaw and Ryan Sage in 2003 as a sister company to Slipstream Global Marketing, the same partnership that brought D1 Grand Prix to the United States. The new entity would solely own,...
, sponsoring the GP2 Series
GP2 Series
The GP2 Series, GP2 for short, is a form of open wheel motor racing introduced in 2005 following the discontinuation of the long-term Formula One feeder series, Formula 3000. The format was conceived by Bernie Ecclestone and Flavio Briatore, while Ecclestone also has the rights to the name GP1...
team owner by Red Bull Racing team principal Christian Horner
Christian Horner
Christian Horner is the team manager of the Red Bull Racing Formula One team, a position he has held since 2005...
, Arden International
Arden International
Arden International is an GP2 Series team, created by Christian Horner.Initially created to raise up Horner's career, and then reliant on sponsorship from Viktor Maslov, the team began to get good results and was the best team of Formula 3000 in its last years, showing new talents to motorsport...
. The team previously sponsored the Sauber
Sauber
Sauber F1 Team is a Swiss Formula One team. It was founded in the 1970s by Peter Sauber, who progressed through hillclimbing and the World Sportscar Championship to reach Formula One in 1993....
and Arrows
Arrows
Arrows Grand Prix International was a British Formula One team active from to . For a period of time, it was also known as Footwork.-Origins :...
Formula One teams, the Red Bull Cheever Racing Team in the IRL, and since 2007 Team Red Bull
Team Red Bull
Red Bull Racing Team, also known as Team Red Bull, is a NASCAR team owned by Dietrich Mateschitz. The team is based in Mooresville, North Carolina in the United States and is managed by Jay Frye...
has competed in the NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
Sprint Cup Series. Also Red Bull is now sponsoring the Cyberathlete Professional League
Cyberathlete Professional League
The Cyberathlete Professional League , founded on June 27, 1997 by gaming entrepreneur Angel Munoz, is a professional sports tournament organization specializing in computer and console video game competitions....
and its own air racing
Air racing
- History :The first ever air race was held in St. Louis, Missouri, in 1908. The participants piloted the only 4 airships in the U.S. around a course located at Forest Park...
event called the Red Bull Air Race. Red Bull does not pay their athletes to wear or promote their logo.
The 2005 DARPA Grand Challenge
DARPA Grand Challenge
The DARPA Grand Challenge is a prize competition for driverless vehicles, funded by the Defense Advanced Research Projects Agency, the most prominent research organization of the United States Department of Defense...
, a competition for driverless car
Driverless car
An autonomous car, also known as robotic or informally as driverless, is an autonomous vehicle capable of fulfilling the human transportation capabilities of a traditional car. As an autonomous vehicle, it is capable of sensing its environment and navigating on its own...
s, was won by a student team from Stanford. The Team's robotically driven Volkswagen Touareg
Volkswagen Touareg
The Volkswagen Touareg is a mid-size crossover SUV produced by German automaker Volkswagen since 2002. The vehicle was named after the Tuareg people, a Berber-speaking group in North Africa...
"Stanley
Stanley (vehicle)
Stanley is an autonomous vehicle created by Stanford University's Stanford Racing Team in cooperation with the Volkswagen Electronics Research Laboratory...
", was sponsored by Red Bull.
Red Bull also has sponsored various racing drivers including NASCAR driver Brian Vickers
Brian Vickers
Brian Lee Vickers is a American NASCAR driver. He was the 2003 Busch Series champion, and at age 20, became the youngest champion in any of NASCAR's three top-tier series...
and Kasey Kahne
Kasey Kahne
Kasey Kenneth Kahne is a NASCAR driver. He drives the #5 Farmers Insurance Group Chevrolet Impala for Hendrick Motorsports in the Sprint Cup Series....
and Formula One drivers Christian Klien
Christian Klien
Christian Klien is an Austrian former Formula One racing driver. In total he has scored 14 points in Formula One.Klien currently drives for Aston Martin Racing in the Intercontinental Le Mans Cup-Racing career:...
and Vitantonio Liuzzi
Vitantonio Liuzzi
Vitantonio "Tonio" Liuzzi is an Italian race driver who is currently racing in Formula One for the HRT F1 Team. He has homes in Lugano, Switzerland and Pescara, Italy.-Karting:...
. Red Bull is also sponsor to young Canadian racing prodigy Robert Wickens
Robert Wickens
Robert Tyler Wickens is a Canadian racing driver, currently driving in the Formula Renault 3.5 Series. In 2009 he finished in second place in the FIA Formula Two Championship, and in 2010 he was runner-up in the GP3 Series...
and teammate John Michael Edwards in the Champ Car Atlantic Series, as well as rally driver Travis Pastrana
Travis Pastrana
Travis Alan Pastrana is an American motorsports competitor and stunt performer who has won championships and X Games gold medals in several events, including supercross, motocross, freestyle motocross, and rally racing. He runs a show called Nitro Circus with some of his friends...
, Moto GP riders Nicky Hayden
Nicky Hayden
Nicholas "Nicky" Patrick Hayden , nicknamed the The Kentucky Kid, is an American professional motorcycle racer, who won the MotoGP World Championship in 2006.-Beginnings and AMA Championship:...
and Dani Pedrosa
Dani Pedrosa
Daniel "Dani" Pedrosa Ramal is a Grand Prix motorcycle racer. Pedrosa grew up in a village near Sabadell called Castellar del Vallès. He is the youngest world champion in 250cc Grands Prix...
, American Superbike (AMA
American Motorcyclist Association
The American Motorcyclist Association is an American not-for-profit organization of more than 300,000 motorcyclists that organizes numerous motorcycling activities and campaigns for motorcyclists' legal rights...
) riders Eric Bostrom
Eric Bostrom
Eric Bostrom is an American professional motorcycle racer and brother of Ben Bostrom, who also races motorcycles professionally....
, Ben Bostrom
Ben Bostrom
Benjamin "Ben" Bostrom is an American motorcycle racer.The son of Dave and nephew of Paul Bostrom, both successful dirt-track racers, Bostrom began his career in the same fashion by winning the AMA National 600 Dirt Track Championship in 1993...
and Jake Zemke
Jake Zemke
Jake Zemke is a professional motorcycle road racer of partial Japanese ancestry. He turned pro in 1992. Zemke's race number was 98 for most of his racing career...
and British Superbike (BSB) riders Jonathan Rea
Jonathan Rea
Jonathan 'Johnny' Rea is a motorcycle racer, currently competing in the Superbike World Championship for Castrol Honda. He was runner-up in the Supersport World Championship for the Ten Kate Honda team in 2008, and runner-up in the British Superbike Championship in 2007 for the HM Plant Honda team...
, Eugene Laverty
Eugene Laverty
Eugene Laverty is a professional motorcycle road racer, the brother of Michael and John. In 2008 he has competed in both the 250cc World Championship and the World Supersport series, he went on to be runner up in the World Supersport Championship in both 2009 and the 2010 seasons.In 2011 he moved...
and Ryuchi Kiyonari. Red Bull is sponsoring two new NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
teams under 2007; racing under the new Toyota Camry
Toyota Camry
The Toyota Camry is a series of mid-size automobiles manufactured by Toyota since 1982, and sold in the majority of automotive markets throughout the world...
label.
Aside from that, its Thai unit and its Philippine partner has been responsible in forming, licensing and funding the Red Bull Barako
Red Bull Barako
The Barako Bull Energy Boosters was a professional basketball team of the Philippine Basketball Association that is owned by the Photokina Marketing Corporation...
basketball team in the Philippine Basketball Association
Philippine Basketball Association
The Philippine Basketball Association , is a men's professional basketball league in the Philippines composed of 10 company-branded franchised teams. It is the first and oldest professional basketball league in Asia and the second oldest in the world after the NBA...
(PBA) since 2000. It has become one of the more successful sports teams in the Philippines
Philippines
The Philippines , officially known as the Republic of the Philippines , is a country in Southeast Asia in the western Pacific Ocean. To its north across the Luzon Strait lies Taiwan. West across the South China Sea sits Vietnam...
, winning three championships in the PBA,
Sport ownership
Red Bull has also extended its presence to purchasing and entirely re-branding a number of sports teams.Motorsport
In motorsport, these teams include Red Bull RacingRed Bull Racing
Red Bull Racing is a Formula One racing team based in Milton Keynes, England which currently holds an Austrian licence. It is, along with Scuderia Toro Rosso, one of two teams owned by beverage company Red Bull GmbH. The team have won two Constructors' Championship titles, in and , becoming the...
(previously Jaguar Racing
Jaguar Racing
Jaguar Racing was a Formula One team that competed in the FIA Formula One World Championship from 2000 to 2004. It was formed from the purchase by Ford of Jackie Stewart's Stewart Grand Prix Formula One team in June 1999. Ford renamed the team Jaguar Racing as part of its global marketing...
) and Scuderia Toro Rosso
Scuderia Toro Rosso
Scuderia Toro Rosso , also known simply as Toro Rosso or by its abbreviation STR, is an Italian Formula One racing team...
, previously Minardi F1 Team. (Scuderia Toro Rosso is Italian
Italian language
Italian is a Romance language spoken mainly in Europe: Italy, Switzerland, San Marino, Vatican City, by minorities in Malta, Monaco, Croatia, Slovenia, France, Libya, Eritrea, and Somalia, and by immigrant communities in the Americas and Australia...
for Red Bull Team.) Both teams have scored Grand Prix victories. Red Bull Racing became the 2010 and 2011 Formula One season Formula One Constructors' Championship winners with only 7 years of Formula 1 experience under there belts.
In 2006, Red Bull unveiled a NASCAR
NASCAR
The National Association for Stock Car Auto Racing is a family-owned and -operated business venture that sanctions and governs multiple auto racing sports events. It was founded by Bill France Sr. in 1947–48. As of 2009, the CEO for the company is Brian France, grandson of the late Bill France Sr...
team, Red Bull Racing Team. It made its debut in the Nextel Cup Series, now known as the Sprint Cup Series, that season at Lowe's Motor Speedway
Lowe's Motor Speedway
Charlotte Motor Speedway is a motorsports complex located in Concord, North Carolina, United States 13 miles from Charlotte, North Carolina. The complex features a quad oval track that hosts NASCAR racing including the prestigious Coca-Cola 600 on Memorial Day weekend and the Sprint All-Star Race...
.
Association football
The company has also been highly active in association football. On April 6, 2005, Red Bull bought the Austrian club SV Austria Salzburg and renamed it to Red Bull Salzburg, a move which has been heavily criticised by supporter groups within Austria and across Europe.In 2005, Red Bull purchased the MetroStars
Metrostars
Metrostar may refer to:*New York Red Bulls, formerly called the "MetroStars", a soccer team from New York*Manila Metro Rail Transit System, popularly called "The Metrostar Express", a part of the metropolitan rail system in Manila...
, a team in Major League Soccer
Major League Soccer
Major League Soccer is a professional soccer league based in the United States and sanctioned by the United States Soccer Federation . The league is composed of 19 teams — 16 in the U.S. and 3 in Canada...
representing New York City
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...
but playing its home games in New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...
, from Anschutz Entertainment Group
Anschutz Entertainment Group
The Anschutz Entertainment Group is a sporting and music entertainment presenter and a subsidiary of The Anschutz Corporation. It is the world's largest owner of sports teams and sports events, the owner of the world’s most profitable sports and entertainment venues, and under AEG Live the world's...
and renamed the franchise; Red Bull New York is the name of the Red Bull subsidiary that operates the team, while the squad itself is known as the New York Red Bulls. The company built the team a new stadium which had its match opener March 20, 2010.
In 2007, Red Bull established the lower-division Red Bull Brasil
Red Bull Brasil
Red Bull Brasil is a Brazilian football club located in Campinas, São Paulo founded on November 19, 2007. The club is owned by Red Bull, who currently fields a team in Campeonato Paulista Série A2.-History:...
team in São Paulo
São Paulo
São Paulo is the largest city in Brazil, the largest city in the southern hemisphere and South America, and the world's seventh largest city by population. The metropolis is anchor to the São Paulo metropolitan area, ranked as the second-most populous metropolitan area in the Americas and among...
.
Most recently in June 2009 the company has purchased the football licence of German fifth division club SSV Markranstädt
SSV Markranstädt
SSV Markranstädt is a German association football club from the city of Markranstädt, Saxony near Leipzig. It is part of a larger sports club that also has departments for badminton, cycle ball, gymnastics, table tennis, and volleyball.-History:...
based near Leipzig
Leipzig
Leipzig Leipzig has always been a trade city, situated during the time of the Holy Roman Empire at the intersection of the Via Regia and Via Imperii, two important trade routes. At one time, Leipzig was one of the major European centres of learning and culture in fields such as music and publishing...
. The club began play in the 2009-10 season as RB Leipzig
RB Leipzig
RB Leipzig is a German association football club based in Leipzig, Saxony. The club is supported by energy drink-maker Red Bull who purchased the license of fifth division side SSV Markranstädt with the intention of advancing the re-modeled club to the top-flight Bundesliga within ten years...
and the company has stated that their goal is to advance to play in the country's first division Bundesliga
Fußball-Bundesliga
The Fußball-Bundesliga is a professional association football league in Germany. At the top of Germany's football league system, it is the country's primary football competition. It is contested by 18 teams and operates on a system of promotion and relegation with the 2. Bundesliga...
within ten years.
Ice hockey
The company purchased EC Salzburg, the city's team in the Austrian Hockey LeagueAustrian Hockey League
The Austrian Hockey League , called the Erste Bank Eishockey Liga for sponsorship reasons, is the highest-level ice hockey league in Austria.-History:...
, in 2000 and renamed it Red Bull Salzburg.
Promotional cars
In addition to sport sponsorships, Red Bull has developed the MET (Mobile Energy Team) programme. The teams consist of mostly college students, who drive specially designed Red Bull "Racers". The racers are detailed with the Red Bull logo and most carry an oversized can of Red Bull on their chassis (Suzuki Vitara, MiniCooper, SportTrac, etc.). The METs complete daily missions that include sporting events, businesses, colleges, shopping centres, etc. The Mobile Energy Team is trained to know the properties of the energy drink thoroughly and present them to consumers.Charitable patronage
Red Bull has also been known to support events in aid of charity. For the past three years it has been a sponsor of the Don't Walk Charity Fashion Show at the University of St AndrewsUniversity of St Andrews
The University of St Andrews, informally referred to as "St Andrews", is the oldest university in Scotland and the third oldest in the English-speaking world after Oxford and Cambridge. The university is situated in the town of St Andrews, Fife, on the east coast of Scotland. It was founded between...
, Fife, Scotland. Don't Walk is a student organised show which raises awareness and contributes its profits from the show and related events to a nominated charity each year. The show's go-ahead is significantly bolstered by Red Bull's sponsorship, including its provision of the Red Bull VIP area where Red Bull and its related products are handed out to attending students free, significantly promoting its image to the student population.
Promotional Aircraft
The company uses numerous historic fixed wing and rotary wing aircraft in their promotions including:- Chance-Vought F4U-4F4U CorsairThe Vought F4U Corsair was a carrier-capable fighter aircraft that saw service primarily in World War II and the Korean War. Demand for the aircraft soon overwhelmed Vought's manufacturing capability, resulting in production by Goodyear and Brewster: Goodyear-built Corsairs were designated FG and...
96995 (OE-EAS) - Lockheed P-38L-5LOP-38 LightningThe Lockheed P-38 Lightning was a World War II American fighter aircraft built by Lockheed. Developed to a United States Army Air Corps requirement, the P-38 had distinctive twin booms and a single, central nacelle containing the cockpit and armament...
44-53254Lockheed P-38 SurvivorsLockheed P-38 survivors highlights the history of many well known flying and static displayed P-38 Lightnings in the United States. A list is also provided of other P-38s on display around the world; including location, model and serial numbers, brief history, nicknames/markings, and...
(N25Y) - North American B-25J-30NCB-25 MitchellThe North American B-25 Mitchell was an American twin-engined medium bomber manufactured by North American Aviation. It was used by many Allied air forces, in every theater of World War II, as well as many other air forces after the war ended, and saw service across four decades.The B-25 was named...
44-86893North American B-25 Survivors-B-25 survivors:-Argentina:Under Restoration.*B-25J Mitchell, s/n 44-31173, Was on display at Vicecomodoro Ángel de la Paz Aragonés Airport. Under restoration to flightworthiness by Gustavo M...
(N6123C) - Douglas DC-6B