Raw Tea
Encyclopedia
Raw Tea is a line of alcohol
Alcohol
In chemistry, an alcohol is an organic compound in which the hydroxy functional group is bound to a carbon atom. In particular, this carbon center should be saturated, having single bonds to three other atoms....

ic malt
Malt
Malt is germinated cereal grains that have been dried in a process known as "malting". The grains are made to germinate by soaking in water, and are then halted from germinating further by drying with hot air...

 beverages offered by Smirnoff
Smirnoff
Smirnoff is a brand of vodka owned and produced by the British company Diageo. The Smirnoff brand began with a vodka distillery founded in Moscow by Pyotr Arsenievich Smirnov , the son of illiterate Russian peasants. It is now distributed in 130 countries.Smirnoff products include vodka, flavored...

 company since 2006, sold mostly on US market. Being an alcoholic product, it contains natural tea in three different flavors: Lemon
Lemon
The lemon is both a small evergreen tree native to Asia, and the tree's ellipsoidal yellow fruit. The fruit is used for culinary and non-culinary purposes throughout the world – primarily for its juice, though the pulp and rind are also used, mainly in cooking and baking...

, Peach
Peach
The peach tree is a deciduous tree growing to tall and 6 in. in diameter, belonging to the subfamily Prunoideae of the family Rosaceae. It bears an edible juicy fruit called a peach...

 and Raspberry
Raspberry
The raspberry or hindberry is the edible fruit of a multitude of plant species in the genus Rubus, most of which are in the subgenus Idaeobatus; the name also applies to these plants themselves...

. Green Tea
Green Tea
Green Tea is a 2003 Chinese film. It was adapted from the novel Adiliya by the River by Jin Renshun.Shot in the summer of 2002, Green Tea was one of three films directed by Zhang Yuan that year .The film was photographed by established Hong Kong-cinematographer Christopher Doyle, whose work gives...

 was also recently added, in concert with a new promotion of an "East
East Coast of the United States
The East Coast of the United States, also known as the Eastern Seaboard, refers to the easternmost coastal states in the United States, which touch the Atlantic Ocean and stretch up to Canada. The term includes the U.S...

 vs. West
West Coast of the United States
West Coast or Pacific Coast are terms for the westernmost coastal states of the United States. The term most often refers to the states of California, Oregon, and Washington. Although not part of the contiguous United States, Alaska and Hawaii do border the Pacific Ocean but can't be included in...

" competition, along with a new rap video.

"Tea Partay"

The release of Raw Tea line was backed up by a viral advertising campaign, based around an online musical video titled "Tea Partay" (available on major video hosting sites beginning in August 2006). The ending of the video promoted the TeaPartay.com website, which initially contained little beyond the video itself. The video humorously features actors and dancers appearing as wealthy preppy
Preppy
Preppy, preppie, or prep refers to a modern, widespread United States clique, often considered a subculture...

 young adults singing rap music, ostensibly performed by a band named Prep-Unit (P-Unit). The song contains references to the WASP
White Anglo-Saxon Protestant
White Anglo-Saxon Protestant or WASP is an informal term, often derogatory or disparaging, for a closed group of high-status Americans mostly of British Protestant ancestry. The group supposedly wields disproportionate financial and social power. When it appears in writing, it is usually used to...

 lifestyle. The video was popular on the Internet, garnering more than 5.8 million hits by June 2011 on YouTube
YouTube
YouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....

 alone, virtually all of them in the United States where the product is sold. A sequel was created to promote Smirnoff's new Raw Green Tea. This new Tea Rap, known as Green Tea Partay, features a West Side
West Side
-India:* Kanpur* Mumbai* DELHI* Kolkata* Chennai* Bangalore* Hyderabad* Ahmedabad* Pune* Lucknow* Ludhiana* Jaipur* Patna* Indore* Bhopal* Chandigarh* Vadodara* Rajkot* Kochi,India* sagwara-Switzerland:...

 Beverly Hills rap group known as the Boyz N The Hillz featuring white nouveau riche
Nouveau riche
The nouveau riche , or new money, comprise those who have acquired considerable wealth within their own generation...

 stereotypes rather than their East Side
East Side
-Municipalities:* East Side Township, Mille Lacs County, Minnesota, United States* East Side, Pennsylvania, United States- Canada :* Eastside, Ontario, a neighborhood in Sault Ste...

Old Money
Old Money
Old money is "the inherited wealth of established upper-class families " or "a person, family, or lineage possessing inherited wealth." The term typically describes a class of the super-rich, who have been able to maintain their wealth across multiple generations.- United States :American locations...

 counterparts. Spurred on by a series of "disses", Boyz N The Hillz rap about the California lifestyle while insulting those who act like the boys of P-Unit. Two of the characters in Boyz N The Hillz can be described as fitting the surfer stereotype, while the higher-pitched third member of the group acts, sounds, and looks completely different. With his white monitor-tan he rather represents "IT-Boys" than it-Boys and therefor seems to stand for the Californian generation of "web-winners." The lead vocalist is film actor Sebastian Siegel. This video has attracted far fewer hits than the original, tallying under 250,000 by June 2011,

Twisted Tea Partay

The Tea Partay video was predated by a YouTube video called "Twisted Tea Partay," which was uploaded four months before Smirnoff's advertising campaign (April 2006). "Twisted Tea Partay" involves teenagers who rap about buying and consuming Twisted Tea
Twisted Tea
Twisted Tea is a brand of Hard Iced Tea that was introduced in 2001. Twisted Tea features the following flavors:* Original Recipe* Light* Half & Half* Peach* Raspberry* Midnight* Sweet Tea* Backyard Batch...

, a brand of hard
Alcoholic beverage
An alcoholic beverage is a drink containing ethanol, commonly known as alcohol. Alcoholic beverages are divided into three general classes: beers, wines, and spirits. They are legally consumed in most countries, and over 100 countries have laws regulating their production, sale, and consumption...

 iced tea
Iced tea
Iced tea is a form of cold tea, often served in a glass with ice. It may or may not be sweetened. Iced tea is also a popular packaged drink. It can be mixed with flavored syrup, with common flavors including lemon, peach, raspberry, lime, passion fruit, and cherry...

. The creators of the Twisted Tea Partay claim this video is "The Original Tea Rap!!" This is not official, however.

External links

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