Rambler Tarpon
Encyclopedia
The Rambler Tarpon was a concept car
, a sporty youth-oriented 2 plus 2
hardtop coupé
developed in 1963 by American Motors Corporation (AMC).
pillarless hardtop
. Characteristic was its sleek sloping fastback
roof that narrowed as it met the rear bumper. The Tarpon featured two huge and deep taillights that flowed down from the shoulders of the rear fender. The show car
was finished in red with a black roof accenting its clean shape from the windshield back to almost the rear bumper. The smooth roofline was unbroken by the almost horizontal rear window. However, there was no trunk lid or outside hatch to access the cargo area. The Tarpon generated wide interest as it toured the auto show
circuit starting in January 1964. It was well received at the Chicago Auto Show
before the so-called "pony car
" market segment was established. The Tarpon appeared together with the Mustang II (a concept design shown before the production version was unveiled) at the 1964 New York International Auto Show
.
-sized Rambler American
platform. A convertible
chassis was used (106 inch or 2692 mm wheelbase
), but the Tarpon was slightly longer, 180 inches (4572 mm) compared to 177.25 inches (4502 mm) for the production Rambler American. The Tarpon's roof was lowered two inches making it only 52.5 inches (1333 mm) high for an even more dynamic look. A swept back, double compound curved windshield
further enhanced the Tarpon's low appearance. The wheels were also smaller to make the car lower. The Tarpon had polished 13-inch aluminum wheels, rather than the normal production 14-inch steel rims. The interior had a complete set of dial-type gauges under a padded dash
, a deep-dish aluminum steering wheel
rimmed in walnut
, and custom bucket seat
s.
The Tarpon did not go into production. At that time, AMC was still developing its "GEN-2" light-weight V8 engine
that would fit the small Rambler American chassis. If produced, the Tarpon would have been a competitor to the Plymouth Barracuda
, a fastback derivative of the second-generation compact Valiant
. Utilizing an existing compact platform would have paralleled the Mustang's
design approach whose chassis, suspension, and drive train were derived from the Ford Falcon. However, AMC's market research indicated that offering only a six-cylinder power plant
would not satisfy the intended target market
segment. The new V8 engine was introduced in 1966 in the sporty hardtop model of the Rambler American called Rogue. Moreover, AMC's CEO, Roy Abernethy
, wanted the company to move away from the marketing image of Ramblers as being only small, economical, and conservative models and designs.
Under Abernethy's leadership, the company was introducing larger cars that had more options, prestige, and luxury. For example, the new convertibles and more upscale Ambassador
potentially offered higher profits. Therefore, even though the four-seat Tarpon was shown to the public long before the Mustang was unveiled, the decision at AMC was to build its sporty fastback "image" model on the company's mid-sized
or intermediate Classic
platform. The new production model, called Marlin
, was introduced mid-year 1965 and it added more "sport" to AMC's car line-up. However, the Marlin had six-passenger capacity and was equipped with features as a personal luxury car
, rather than a competitor in the economy pony-car segment. Nevertheless, the production Marlin incorporated many of the design features that were the trademarks of the Tarpon show car. Because it was a much larger car, the Marlin had even more pronounced shoulders extending laterally behind the rear wheels than those on the Tarpon. Although the Tarpon show car pointed the way, AMC waited until the 1968 model year to introduce a small fastback, the Javelin
, that was aimed directly at the market segment created by Ford's Mustang.
team at AMC was headed by Richard A. Teague
. Stuart Vance was Manager of Engineering and this included the body development, as well as the prototype shop. Others involved with the Tarpon were Teague's right hand man Fred Hudson (who later contributed to the Javelin), Vince Geraci (who contributed to final look of the Marlin), Chuck Mashigan (Advanced Studio manager), Robert Nixon, Jack Kenitz, Donald Stumpf, Neil Brown Jr., Bill St. Clair, Jim Pappas, as well as Jim Alexander (who designed the interior).
Teague was an automobile designer at AMC for 26 years. He was responsible for some of AMC's timelessly beautiful and advanced vehicles, as well as for some of the company's disappointments. After his retirement
as Vice President at AMC, Special Interest Autos Magazine (SIA - a Hemmings Motor News
publication) interviewed Teague for their August 1986 issue. He described the development of the fastback design:
Teague was also responsible for the design of AMC's compact Javelin, as well as the two-seat AMX
. Both were ground breaking small fastback sport coupes with well proportioned and timeless lines.
include its boattail-like fastback and rear end design. Numerous automotive journalists have noted the Crossfire's resemblance to the AMC Marlin and the original Tarpon's rear-end. For example, Rob Rothwell wrote:
Concept car
A concept vehicle or show vehicle is a car made to showcase new styling and or new technology. They are often shown at motor shows to gauge customer reaction to new and radical designs which may or may not have a chance of being produced....
, a sporty youth-oriented 2 plus 2
2 plus 2
The term 2+2 is a phrase used to describe the configuration of a car with seating for two passengers in the front, plus two smaller seats for occasional passengers in the rear.-Description:...
hardtop coupé
Coupé
A coupé or coupe is a closed car body style , the precise definition of which varies from manufacturer to manufacturer, and over time...
developed in 1963 by American Motors Corporation (AMC).
The Tarpon
The Tarpon was a design study for a small rear-wheel drive two-door monocoqueMonocoque
Monocoque is a construction technique that supports structural load by using an object's external skin, as opposed to using an internal frame or truss that is then covered with a non-load-bearing skin or coachwork...
pillarless hardtop
Hardtop
A hardtop is a term for a rigid, rather than canvas, automobile roof. It has been used in several contexts: detachable hardtops, retractable hardtop roofs, and the so-called pillarless hardtop body style....
. Characteristic was its sleek sloping fastback
Fastback
A fastback is a car body style whose roofline slopes continuously down at the back. The word can also designate the car itself. The style is seen on two-door coupés as well as four-door sedans.-History:...
roof that narrowed as it met the rear bumper. The Tarpon featured two huge and deep taillights that flowed down from the shoulders of the rear fender. The show car
Show car
A show car, sometimes called a dream car, is a custom-made automobile created specifically for public display, rather than sale. They are shown at auto shows and other exhibitions.Show cars generally fall into one or more of three categories:...
was finished in red with a black roof accenting its clean shape from the windshield back to almost the rear bumper. The smooth roofline was unbroken by the almost horizontal rear window. However, there was no trunk lid or outside hatch to access the cargo area. The Tarpon generated wide interest as it toured the auto show
Auto show
An auto show, or motor show, is a public exhibition of current automobile models, debuts, concept cars, or out-of-production classics. It is commonly attended by automobile manufacturers. Most auto shows occur once or twice a year...
circuit starting in January 1964. It was well received at the Chicago Auto Show
Chicago Auto Show
The Chicago Auto Show is held annually in February at Chicago's McCormick Placeconvention complex. It is among the largest auto shows in North America....
before the so-called "pony car
Pony car
Pony car is an American class of automobile launched and inspired by the Ford Mustang in 1964. The term describes an affordable, compact, highly styled car with a sporty or performance-oriented image.-Origins of the breed:...
" market segment was established. The Tarpon appeared together with the Mustang II (a concept design shown before the production version was unveiled) at the 1964 New York International Auto Show
New York International Auto Show
The New York International Auto Show is an annual auto show held in New York City in late March or early April. It is usually held at the Jacob Javits Convention Center. It usually opens on or just before Easter weekend and closes on the first Sunday after Easter...
.
Design Development
The Tarpon was made on the compactCompact car
A compact car , or small family car , is a classification of cars which are larger than a supermini but smaller than or equal to a mid-size car...
-sized Rambler American
Rambler American
The Rambler American is an automobile manufactured by the American Motors Corporation between 1958 and 1969. The American was the second incarnation of AMC's forerunner Nash Motors second-generation Rambler compact that was sold under the Nash and Hudson Motors marques from 1954 and 1955.The...
platform. A convertible
Convertible
A convertible is a type of automobile in which the roof can retract and fold away having windows which wind-down inside the doors, converting it from an enclosed to an open-air vehicle...
chassis was used (106 inch or 2692 mm wheelbase
Wheelbase
In both road and rail vehicles, the wheelbase is the distance between the centers of the front and rear wheels.- Road :In automobiles, the wheelbase is the horizontal distance between the center of the front wheel and the center of the rear wheel...
), but the Tarpon was slightly longer, 180 inches (4572 mm) compared to 177.25 inches (4502 mm) for the production Rambler American. The Tarpon's roof was lowered two inches making it only 52.5 inches (1333 mm) high for an even more dynamic look. A swept back, double compound curved windshield
Windshield
The windshield or windscreen of an aircraft, car, bus, motorbike or tram is the front window. Modern windshields are generally made of laminated safety glass, a type of treated glass, which consists of two curved sheets of glass with a plastic layer laminated between them for safety, and are glued...
further enhanced the Tarpon's low appearance. The wheels were also smaller to make the car lower. The Tarpon had polished 13-inch aluminum wheels, rather than the normal production 14-inch steel rims. The interior had a complete set of dial-type gauges under a padded dash
Dashboard
A dashboard is a control panel placed in front of the driver of an automobile, housing instrumentation and controls for operation of the vehicle....
, a deep-dish aluminum steering wheel
Steering wheel
A steering wheel is a type of steering control in vehicles and vessels ....
rimmed in walnut
Walnut
Juglans is a plant genus of the family Juglandaceae, the seeds of which are known as walnuts. They are deciduous trees, 10–40 meters tall , with pinnate leaves 200–900 millimetres long , with 5–25 leaflets; the shoots have chambered pith, a character shared with the wingnuts , but not the hickories...
, and custom bucket seat
Bucket seat
A bucket seat is a seat contoured to hold one person, distinct from bench seats which are flat platforms designed to seat multiple people. Bucket seats are standard in fast cars to keep riders in place when making sharp or quick turns...
s.
The Tarpon did not go into production. At that time, AMC was still developing its "GEN-2" light-weight V8 engine
AMC V8 engine
American Motors Corporation produced a series of widely-used V8 engines from the mid-1950s before being absorbed into Chrysler in 1987. Chrysler kept the AMC V8 in production until 1991 for the Jeep Grand Wagoneer....
that would fit the small Rambler American chassis. If produced, the Tarpon would have been a competitor to the Plymouth Barracuda
Plymouth Barracuda
The Plymouth Barracuda is a 2-door car that was manufactured by the Plymouth division of the Chrysler Corporation from 1964-1974.The first-generation Barracuda, a fastback A-body coupe based on the Plymouth Valiant, had a distinctive wraparound back glass and was available from 1964-1966.The...
, a fastback derivative of the second-generation compact Valiant
Plymouth Valiant
The Plymouth Valiant is an automobile manufactured by the Plymouth division of Chrysler Corporation in the United States from 1960 to 1976. It was created to give the company an entry in the compact car market emerging in the late 1950s...
. Utilizing an existing compact platform would have paralleled the Mustang's
Ford Mustang
The Ford Mustang is an automobile manufactured by the Ford Motor Company. It was initially based on the second generation North American Ford Falcon, a compact car. Introduced early on April 17, 1964, as a "1964½" model, the 1965 Mustang was the automaker's most successful launch since the Model A...
design approach whose chassis, suspension, and drive train were derived from the Ford Falcon. However, AMC's market research indicated that offering only a six-cylinder power plant
AMC Straight-6 engine
The American Motors Corporation straight-6 family of engines was used by a number of AMC and Jeep vehicles from 1964 through 2006.-195.6:American Motors' first straight-six engine was the...
would not satisfy the intended target market
Target market
A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy...
segment. The new V8 engine was introduced in 1966 in the sporty hardtop model of the Rambler American called Rogue. Moreover, AMC's CEO, Roy Abernethy
Roy Abernethy
Roy Abernethy was an executive in the American automobile industry, serving as CEO of American Motors Corporation from February 1962 to January 1967. Prior to his tenure at AMC, Abernethy had been with Packard Motors and Willys-Overland. Abernethy replaced George W...
, wanted the company to move away from the marketing image of Ramblers as being only small, economical, and conservative models and designs.
Under Abernethy's leadership, the company was introducing larger cars that had more options, prestige, and luxury. For example, the new convertibles and more upscale Ambassador
AMC Ambassador
- 1958 :American Motors planned to produce a stretched a wheelbase version of the Rambler platform for Nash dealers to be the new Nash Ambassador, and another for Hudson dealers...
potentially offered higher profits. Therefore, even though the four-seat Tarpon was shown to the public long before the Mustang was unveiled, the decision at AMC was to build its sporty fastback "image" model on the company's mid-sized
Mid-size car
A mid-size car is the North American/Australian standard for an automobile with a size equal to or greater than that of a compact...
or intermediate Classic
Rambler Classic
The Rambler Classic was an intermediate sized automobile that was built and sold by American Motors Corporation from model year 1961 to 1966...
platform. The new production model, called Marlin
Rambler Marlin
The AMC Marlin is a two-door, mid-sized fastback car made in the United States by the American Motors Corporation from 1965 to 1967. A halo model for the company, it was marketed as a personal luxury car....
, was introduced mid-year 1965 and it added more "sport" to AMC's car line-up. However, the Marlin had six-passenger capacity and was equipped with features as a personal luxury car
Personal luxury car
A personal luxury car is a highly styled, luxury vehicle with an emphasis on image over practicality. Accenting the comfort and satisfaction of its owner and driver above all else, the personal luxury car sometimes sacrifices passenger capacity, cargo room, and fuel economy in favor of style and...
, rather than a competitor in the economy pony-car segment. Nevertheless, the production Marlin incorporated many of the design features that were the trademarks of the Tarpon show car. Because it was a much larger car, the Marlin had even more pronounced shoulders extending laterally behind the rear wheels than those on the Tarpon. Although the Tarpon show car pointed the way, AMC waited until the 1968 model year to introduce a small fastback, the Javelin
AMC Javelin
The Javelin was a production version of one of the AMC AMX prototypes shown during the 1966 AMX project nationwide tour. Intended to rival other pony cars such as the Ford Mustang and Chevrolet Camaro. American Motor's Javelin debuted on 22 August 1967, for the 1968 model year...
, that was aimed directly at the market segment created by Ford's Mustang.
The Designers
The automotive designAutomotive design
Automotive design is the profession involved in the development of the appearance, and to some extent the ergonomics, of motor vehicles or more specifically road vehicles. This most commonly refers to automobiles but also refers to motorcycles, trucks, buses, coaches, and vans...
team at AMC was headed by Richard A. Teague
Richard A. Teague
Richard A. Teague , born in Los Angeles, California, was an industrial designer in the North American automotive industry...
. Stuart Vance was Manager of Engineering and this included the body development, as well as the prototype shop. Others involved with the Tarpon were Teague's right hand man Fred Hudson (who later contributed to the Javelin), Vince Geraci (who contributed to final look of the Marlin), Chuck Mashigan (Advanced Studio manager), Robert Nixon, Jack Kenitz, Donald Stumpf, Neil Brown Jr., Bill St. Clair, Jim Pappas, as well as Jim Alexander (who designed the interior).
Teague was an automobile designer at AMC for 26 years. He was responsible for some of AMC's timelessly beautiful and advanced vehicles, as well as for some of the company's disappointments. After his retirement
Retirement
Retirement is the point where a person stops employment completely. A person may also semi-retire by reducing work hours.Many people choose to retire when they are eligible for private or public pension benefits, although some are forced to retire when physical conditions don't allow the person to...
as Vice President at AMC, Special Interest Autos Magazine (SIA - a Hemmings Motor News
Hemmings Motor News
Hemmings Motor News is a monthly magazine catering to traders and collectors of antique, classic, and exotic sports cars. It is the largest and oldest publication of its type in the United States, with sales of 215,000 copies per month, and is best known for its large classified advertising sections...
publication) interviewed Teague for their August 1986 issue. He described the development of the fastback design:
- "... We originally had a car called the Tarpon, which should have been produced ... it was really a neat car, a tight little fastback. We showed it to the S.A.E. (Society of Automotive Engineers) convention (February, 1964 in Cobo HallCobo HallGavin Hamilton memorial arena is a major convention center situated along Jefferson Ave. in downtown Detroit, Michigan, USA. It was named for Albert E. Cobo, mayor of Detroit from 1950 to 1957. Designed by Gino Rossetti, opened in 1960. Expanded in 1989, the present complex contains of exhibition...
in Detroit, MichiganDetroit, MichiganDetroit is the major city among the primary cultural, financial, and transportation centers in the Metro Detroit area, a region of 5.2 million people. As the seat of Wayne County, the city of Detroit is the largest city in the U.S. state of Michigan and serves as a major port on the Detroit River...
) and everybody was steamed up about it! But the thing that killed the Tarpon was the fact that we didn't have a V-8 for it at that time.... [AMC president] Roy AbernethyRoy AbernethyRoy Abernethy was an executive in the American automobile industry, serving as CEO of American Motors Corporation from February 1962 to January 1967. Prior to his tenure at AMC, Abernethy had been with Packard Motors and Willys-Overland. Abernethy replaced George W...
didn't like little cars. Never did. He liked big cars, because he was a big guy -- hell of a nice guy. And he felt that this car was too small, so he said, "Well, heck, Teague, why don't you just put it on the Rambler Classic wheel-base? That way you've got V-8 availability and you've got more room inside it." And then on top of that he added an inch to the roof while I was in EuropeEuropeEurope is, by convention, one of the world's seven continents. Comprising the westernmost peninsula of Eurasia, Europe is generally 'divided' from Asia to its east by the watershed divides of the Ural and Caucasus Mountains, the Ural River, the Caspian and Black Seas, and the waterways connecting...
. I still have never gotten over that..."
Teague was also responsible for the design of AMC's compact Javelin, as well as the two-seat AMX
AMC AMX
The AMC AMX is a two-seat GT in style and approach sports car that was produced by American Motors Corporation for the 1968 through 1970 model years. The AMX was also classified as a muscle car, but "unique among other American cars at the time due its short wheelbase"...
. Both were ground breaking small fastback sport coupes with well proportioned and timeless lines.
Legacy of the Tarpon
The Tarpon was the influence for the 1965-1967 AMC Marlin. Moreover, components of the original Tarpon design returned to a production car in 2004. Principal appearance statements of the small two-seat Chrysler CrossfireChrysler Crossfire
The Chrysler Crossfire is a rear-wheel drive sports car marketed by Chrysler as both coupé and roadster and was built for Chrysler by Karmann of Germany.-Design:...
include its boattail-like fastback and rear end design. Numerous automotive journalists have noted the Crossfire's resemblance to the AMC Marlin and the original Tarpon's rear-end. For example, Rob Rothwell wrote:
- "...when I first espied the rear lines of the Chrysler Crossfire I was instantly transported back to 1965 and my favorite car of that year, the Rambler Marlin." http://car-reviews.automobile.com/Chrysler/review/2004-chrysler-crossfire-coupe-road-test/863/"
Sources
- American Motors (AMC) Public Relations Department, various press releases.
- American Motors (AMC) Annual Reports.
- Lienert, Paul. "Crossfire's looks sizzle, performance sputters" The Detroit News, March 26, 2003.
- Rothwell, Rob. "2004 Chrysler Crossfire Coupe Road Test" American Auto Press, May 2, 2004 road test Retrieved on: July 16, 2007.