RPA (Rubin Postaer and Associates)
Encyclopedia
RPA is an American advertising and marketing agency headquartered in Santa Monica
, California
. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associates. RPA has regional offices in Portland
, Denver, Dallas, Chicago
, Atlanta, Boston
and Moorestown.
Services include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.
RPA billed in excess of $1 billion dollars in 2007 . RPA ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005).
Santa Mônica
Santa Mônica is a town and municipality in the state of Paraná in the Southern Region of Brazil.-References:...
, California
California
California is a state located on the West Coast of the United States. It is by far the most populous U.S. state, and the third-largest by land area...
. It was founded in 1986 by Gerry Rubin and Larry Postaer and currently employs approximately 500 associates. RPA has regional offices in Portland
Portland, Oregon
Portland is a city located in the Pacific Northwest, near the confluence of the Willamette and Columbia rivers in the U.S. state of Oregon. As of the 2010 Census, it had a population of 583,776, making it the 29th most populous city in the United States...
, Denver, Dallas, Chicago
Chicago
Chicago is the largest city in the US state of Illinois. With nearly 2.7 million residents, it is the most populous city in the Midwestern United States and the third most populous in the US, after New York City and Los Angeles...
, Atlanta, Boston
Boston
Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...
and Moorestown.
Services include broadcast and print creative development, TV, print and radio planning and buying, Web development and interactive marketing, e-mail and mobile marketing, search marketing, strategic planning and research, DRTV, collateral development, sales training and event marketing.
RPA billed in excess of $1 billion dollars in 2007 . RPA ranked fifth in revenue among U.S. independent advertising agencies in 2006, at $105.2 million (up 5.7% from 2005).
Clients
- AcuraAcuraAcura is the luxury vehicle division of Japanese automaker Honda Motor Company. The brand has been available in the United States and Canada since March 1986, marketing luxury, performance, and near-performance vehicles. It was introduced to Hong Kong in 1991, Mexico in 2004, and China in 2006...
- California Thoroughbred Racing
- California Tobacco Control Program
- Honda (automobile)
- HondaHondais a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
Corporate - La-Z-BoyLa-Z-BoyLa-Z-Boy Incorporated is a furniture manufacturer based in Monroe, Michigan, USA which makes home furniture, including upholstered recliners, sofas, stationary chairs, and sleeper sofas...
- Lenox Financial Mortgage (media)
- Mandalay Bay Resort and CasinoMandalay Bay Resort and CasinoMandalay Bay Resort and Casino is a 44-story luxury hotel casino on the Las Vegas Strip in Paradise, Nevada. It is owned by MGM Resorts International. Five floors of the main hotel building are occupied by the five-star and AAA Five-Diamond Four Seasons Hotel Las Vegas...
- MGM (media)
Recent awards and recognitions
- 2009 Belding Sweepstakes Award, Honda CivicHonda CivicThe Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...
Musical roadMusical roadA Musical road is a road, or part of a road, which when driven over causes a tactile vibration and audible rumbling transmitted through the wheels into the car body in the form of a musical tune.... - 2009 Belding Bowl Awards, Acura MDXAcura MDXThe Acura MDX, or Honda MDX as known in Japan and Australia , is a mid-size luxury crossover SUV produced by the Japanese automaker Acura since the 2001 model year. The MDX was the first crossover SUV to have third-row seating. It is related to the Honda Pilot. The alphanumeric moniker stands for...
“Motion” commercial, Honda FitHonda FitThe Honda Jazz is a five-door hatchback subcompact manufactured by the Honda Motor Company of Japan, first introduced in June 2001 and is now in its second generation. The Jazz shares Honda's Global Small Car Platform with the City/Fit Aria, Airwave/Partner, Mobilio, Mobilio Spike, Freed and Freed...
Integrated Campaign, Honda CivicHonda CivicThe Honda Civic is a line of subcompact and subsequently compact cars made and manufactured by Honda. The Civic, along with the Accord and Prelude, comprised Honda's vehicles sold in North America until the 1990s, when the model lineup was expanded...
Musical roadMusical roadA Musical road is a road, or part of a road, which when driven over causes a tactile vibration and audible rumbling transmitted through the wheels into the car body in the form of a musical tune.... - 2008 "Gold" IAB MIXX Awards, HondaHondais a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles.Honda has been the world's largest motorcycle manufacturer since 1959, as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than...
Certified Used Cars Custom Search Program, Honda Civic TourHonda Civic TourThe Honda Civic Tour is an annual concert tour, sponsored by Honda Motor Company which began in 2001. Each year, the headlining band or bands customize a Honda Civic for concert patrons to win in a raffle.-First Half:*Headliner: blink-182...
: Panic at the Disco widget - 2007 Bronze Jay ChiatJay Chiat[Morton] Jay Chiat was an American advertising designer.Chiat was born in the Bronx in New York City and grew up in Fort Lee, New Jersey. He attended Rutgers College, graduating in 1953 and was inducted in its Hall of Distinguished Alumni in 2000. As an adult he shortened his legal name to Jay Chiat...
Planning Award - 2006 OMMA Creative Agency of the Year
- 2006 WebbyWebby AwardsA Webby Award is an international award presented annually by The International Academy of Digital Arts and Sciences for excellence on the Internet with categories in websites, interactive advertising, online film and video, and mobile....
award Honoree - 2006 GoogleGoogleGoogle Inc. is an American multinational public corporation invested in Internet search, cloud computing, and advertising technologies. Google hosts and develops a number of Internet-based services and products, and generates profit primarily from advertising through its AdWords program...
Marketing Machine (Agency of the Quarter/ Q4, 2005) - 2006 Yahoo!Yahoo!Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
SearchLight Award - 2006 Yahoo!Yahoo!Yahoo! Inc. is an American multinational internet corporation headquartered in Sunnyvale, California, United States. The company is perhaps best known for its web portal, search engine , Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, advertising, online mapping ,...
Big Idea Purple Chair - 2006 “Best in Show” IAB/Adweek (MIXX) Awards
- 2006 “Gold” IAB/AdweekAdweekAdweek is a weekly American advertising trade publication that was first published in 1978....
(MIXX) Awards - 2006 Creative Media Awards- Television
- 2006 Creative Media Award- Search Marketing
Notable campaigns
- Bugle Boy Jeans- TV Commercial that introduced the question: “Are those Bugle Boy Jeans you’re wearing?”
- Honda AccordHonda AccordThe Honda Accord is a series of compact, mid-size and full-size automobiles manufactured by Honda since 1976, and sold in a majority of automotive markets throughout the world....
- An Accord hangs in a gallery like a painting. - Honda OdysseyHonda OdysseyHonda Odyssey can refer to three motor vehicles manufactured by Honda:* Honda Odyssey , a minivan sold in Japan and other parts of the world* Honda Odyssey , a minivan sold primarily in the United States and Canada...
- Launch campaign featuring pop artist Keith HaringKeith HaringKeith Haring was an artist and social activist whose work responded to the New York City street culture of the 1980s.-Early life:... - Vh1VH1VH1 or Vh1 is an American cable television network based in New York City. Launched on January 1, 1985 in the old space of Turner Broadcasting's short-lived Cable Music Channel, the original purpose of the channel was to build on the success of MTV by playing music videos, but targeting a slightly...
- Go Behind The Music TV and Internet campaign featuring Mick JaggerMick JaggerSir Michael Philip "Mick" Jagger is an English musician, singer and songwriter, best known as the lead vocalist and a founding member of The Rolling Stones....
, Keith RichardsKeith RichardsKeith Richards is an English musician, songwriter, and founding member of the Rolling Stones. Rolling Stone magazine said Richards had created "rock's greatest single body of riffs", and placed him as the "10th greatest guitarist of all time." Fourteen songs written by Richards and songwriting...
, Mariah CareyMariah CareyMariah Carey is an American singer-songwriter, record producer, and actress. She made her recording debut with the release of her eponymous studio album in 1990, under the guidance of Columbia Records executive Tommy Mottola, whom she later married in 1993...
, Pete TownshendPete TownshendPeter Dennis Blandford "Pete" Townshend is an English rock guitarist, vocalist, songwriter and author, known principally as the guitarist and songwriter for the rock group The Who, as well as for his own solo career...
and John MellencampJohn MellencampJohn Mellencamp, previously known by the stage names Johnny Cougar, John Cougar, and John Cougar Mellencamp, is an American rock singer-songwriter, musician, painter and occasional actor known for his catchy, populist brand of heartland rock that eschews synthesizers and other artificial sounds...
. - Honda OdysseyHonda OdysseyHonda Odyssey can refer to three motor vehicles manufactured by Honda:* Honda Odyssey , a minivan sold in Japan and other parts of the world* Honda Odyssey , a minivan sold primarily in the United States and Canada...
- Commercials featuring the William WegmanWilliam Wegman (photographer)William Wegman is an artist best known for creating series of compositions involving dogs, primarily his own Weimaraners in various costumes and poses.-Life and career:...
Weimeraner dogs. - Honda OdysseyHonda OdysseyHonda Odyssey can refer to three motor vehicles manufactured by Honda:* Honda Odyssey , a minivan sold in Japan and other parts of the world* Honda Odyssey , a minivan sold primarily in the United States and Canada...
- Family lawyers argue over interior features in this spoof directed by the Coen BrothersCoen BrothersJoel David Coen and Ethan Jesse Coen known together professionally as the Coen brothers, are American filmmakers...
, Joel and Ethan. - Honda- People who look like their Honda vehicles are showcased.
- ampmAmpmampm is a convenience store chain with branches located in several U.S. states including Arizona, California, Nevada, Oregon, Washington, recently in Kentucky, Illinois, Indiana, Georgia, Ohio, Pennsylvania, and Florida, and in several countries worldwide, including Japan...
convenience stores - Campaign centered around the slogan, “Too Much Good Stuff.” - Honda ElementHonda ElementThe Honda Element is a compact crossover SUV based on a modified CR-V platform, manufactured in East Liberty, Ohio and marketed in the United States and Canada from December 2002.-Overview:...
and Friends- Honda Element traits are likened to unusual animals. - Honda ElementHonda ElementThe Honda Element is a compact crossover SUV based on a modified CR-V platform, manufactured in East Liberty, Ohio and marketed in the United States and Canada from December 2002.-Overview:...
and Friends- Gil the Crab tries to save his job through mySpace . - Honda Civic TourHonda Civic TourThe Honda Civic Tour is an annual concert tour, sponsored by Honda Motor Company which began in 2001. Each year, the headlining band or bands customize a Honda Civic for concert patrons to win in a raffle.-First Half:*Headliner: blink-182...
- Google Gadget featuring Fall Out BoyFall Out BoyFall Out Boy is an American rock band from Wilmette, Illinois, formed in 2001. The band consists of vocalist, guitarist and composer Patrick Stump, bassist and lyricist Pete Wentz, guitarist Joe Trohman, and drummer Andy Hurley. The band released five studio albums from 2003–2008...
for 2007 Honda Civic Tour. .