Honda Element
Encyclopedia
The Honda Element is a compact
crossover SUV
based on a modified CR-V platform
, manufactured in East Liberty, Ohio
and marketed in the United States
and Canada
from December 2002.
and a sport utility vehicle
. They wanted a vehicle that they could use for road trips and hauling outdoor sports equipment and conducted informal on-site focus groups at colleges, beaches, campsites and in the mountains.
The 4-seat Element is optimized to carry large loads. The floor is made of textured urethane that is easy to clean; the fabric is tough and stain-resistant; the individual rear seats recline, fold up, and are removable. The rear clamshell tailgate arrangement is large and the vehicle is tall, allowing large loads.
The rear side doors open outwards from the front but are not referred to as suicide door
s, as they cannot be opened if the conventional front doors are not. The design forgoes B-pillars to create unobstructed access for side loading. In return, the chassis features reinforced joints, strengthened lower side sills, larger cross members, enlarged rocker panels, and five bulkheads per side.
Powering the Element is Honda's 2.4 Litre K Engine, an i-VTEC four-cylinder
engine producing 166 hp at 5500 rpm and 160 ft·lbf (217 N·m) of torque at 4500 rpm.
The Element is available with front-wheel drive
or Honda's optional "Real Time" four-wheel drive
system — a hydraulically-actuated system that operates only when front wheel slippage occurs. Four wheel drive was discontinued in Japan
with the 2006 model.
The 2007 Element received a mild refresh, which included 10 hp
increase to 166 hp, along with a 5-speed automatic transmission, and an Integrated Seat Belt System on the front seats that allows rear seat occupants to exit the vehicle without the need for a front occupant to disconnect his or her seatbelt. Side airbags are also now standard, as well as electronic stability control
. The plastic latticework grille was replaced by silver-colored slats, similar in style to the 2005-06 Honda CR-V
and 2006-08 Honda Pilot
.
A new "urban cruiser" trim level called the SC is offered with a custom bumper and grille, lowered suspension and 18-inch alloy wheels. It will also feature upgrades to the original Element such as projector-beam halogen headlights, custom tribal print seat fabric, standard center console and carpet in the seating areas.
Unlike the other trim packages, the SC has a rigid center console which cannot be removed and which rises above the bottom portion of the seats. Like the rigid seat-level consoles in most other SUVs
, this crowds the seat belt receptacle into the seat space, making this trim level less comfortable for larger drivers than the LX and EX models.
, who now has a name: Gil. The most popular character from the ads with his "I Pinch!" catch phrase, Gil has a myspace
page that will chronicle Gil's trouble with the law. In order to tap into social networking sites
, which began to play larger roles in ad campaigns in the mid-2000s, Gil was to maintain a blog
, promote an online petition
to save his job. and endorse Gil paraphernalia through a website
. ll this led up to the launch of the new commercial
dubbed Element TV, which premiered September 28, 2006 and rolled out with the new Honda Element SC that went on sale that same day.
Gil the Crab's popularity has spawned a game similar to punchbuggy or slugbug, wherein seeing a Honda Element on the road gives the first viewer an opportunity to pinch their less-observant companion, exclaiming "I pinch!" like Gil the Crab.
RPA, the company which created the Element and friends website, won the "Best in Show" from MIXX Awards for the microsite
. They revealed that visitors average 15 minutes on the site.
The color roster for the 2008 LX model was Tangerine Metallic, Kiwi Metallic (a bright grass-green), Atomic Blue Metallic, Nighthawk Black Pearl, Alabaster Silver Metallic (a very light silver), and Tango Red Pearl (a dark red).
The EX model includes all six of the LX colors, with the addition of a medium gray, Galaxy Gray Metallic.
For 2009, the Honda Element got a navigation option and some cosmetic changes to the exterior. The front end is similar to that of the second generation Honda Pilot and Honda Ridgeline
. The hood and front grill have been redesigned, and the front fenders are now all-metal rather than painted composite material.
A significant style change was the squaring of the wheel arches for 2009 models.
The moonroof previously available on AWD Elements was eliminated.
In 2007, the Honda Element won the Dogcars.com's "Dog Car of the Year" award. Honda chose to follow up on that with a concept vehicle unveiled in 2009 New York Auto Show specifically designed for canine transportation. It includes an "pet restraint system", an extendable cargo area load-in ramp, a 12V DC rear ventilation fan, second-row seat covers with a simple beige dog-outline pattern design to match the bed cover fabric, all-season rubber floor mats with a toy bone pattern, a fan, and "Dog Friendly" exterior pawprint emblems. A spill-resistant water bowl, also included, can be placed into a nook in the corner of the pet bed.
The second row pet restraint system is a small net crate suitable for cats or small dogs, which can be belted into place. It straps directly to the lower portion of the seat and the captive animal cannot see out the windows, unlike the pet "booster seats" sold by pet-supply vendors specifically designed to allow small dogs to see through the windows and sniff the incoming airflow.
The pet bed is a thick cushion for the whole of the rear cargo area. The cargo area pet restraint system consists of netting on the sides and the top of the dog bed, as well as a zip-up fourth side to be secured after the dog is loaded. Unless the top of the restraint system can be opened, which is not clear from the press release and accompanying photos, it severely limits the ability of the dog to see out the side windows or rear window.
However, the concept vehicle does not include an element much requested on sites dedicated to Element owners with dogs: roll-down rear windows, which would allow dogs to put their noses outside. The concept vehicle's windows remain the pop-out vent type.
The package is dealer installed and retails for $1,000.
It is seen in Michael Bay's
2005 film The Island
during the city chase scene and also in several video-games:
The "Element and Friends" campaign also advertised the 2006 and 2007 models.
Compact SUV
Compact SUV is a class of small sport utility vehicles with a length roughly between . This class should not be confused with mini SUV, which refers to smaller vehicles.- Background :...
crossover SUV
Crossover SUV
A crossover SUV is a vehicle built on a car platform and combining, in highly variable degrees, features of a sport utility vehicle with features from a passenger vehicle, especially those of a station wagon or hatchback.Using the unibody construction typical of passenger vehicles, the crossover...
based on a modified CR-V platform
Automobile platform
An automobile platform is a shared set of common design, engineering, and production efforts, as well as major components over a number of outwardly distinct models and even types of automobiles, often from different, but related marques...
, manufactured in East Liberty, Ohio
East Liberty, Ohio
East Liberty is a census-designated place located in southern Perry Township, Logan County, Ohio, United States. It is located just off of U.S. Route 33, east of Bellefontaine and about an hour northwest of Columbus...
and marketed in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and Canada
Canada
Canada is a North American country consisting of ten provinces and three territories. Located in the northern part of the continent, it extends from the Atlantic Ocean in the east to the Pacific Ocean in the west, and northward into the Arctic Ocean...
from December 2002.
Overview
The Element followed a concept vehicle called Model X, which was first shown at the 2001 North American International Auto Show in Detroit. It was developed by a core group of young R&D engineers in 1998. The Model X was designed to be the ideal vehicle for their activities, combining some features of a pickup truckPickup truck
A pickup truck is a light motor vehicle with an open-top rear cargo area .-Definition:...
and a sport utility vehicle
Sport utility vehicle
A sport utility vehicle is a generic marketing term for a vehicle similar to a station wagon, but built on a light-truck chassis. It is usually equipped with four-wheel drive for on- or off-road ability, and with some pretension or ability to be used as an off-road vehicle. Not all four-wheel...
. They wanted a vehicle that they could use for road trips and hauling outdoor sports equipment and conducted informal on-site focus groups at colleges, beaches, campsites and in the mountains.
The 4-seat Element is optimized to carry large loads. The floor is made of textured urethane that is easy to clean; the fabric is tough and stain-resistant; the individual rear seats recline, fold up, and are removable. The rear clamshell tailgate arrangement is large and the vehicle is tall, allowing large loads.
The rear side doors open outwards from the front but are not referred to as suicide door
Suicide door
A suicide door is a car door hinged on the trailing edge, the edge closer to the rear of the vehicle. Such doors are rarely used on vehicles in modern times because of their disadvantages....
s, as they cannot be opened if the conventional front doors are not. The design forgoes B-pillars to create unobstructed access for side loading. In return, the chassis features reinforced joints, strengthened lower side sills, larger cross members, enlarged rocker panels, and five bulkheads per side.
Powering the Element is Honda's 2.4 Litre K Engine, an i-VTEC four-cylinder
Straight-4
The inline-four engine or straight-four engine is an internal combustion engine with all four cylinders mounted in a straight line, or plane along the crankcase. The single bank of cylinders may be oriented in either a vertical or an inclined plane with all the pistons driving a common crankshaft....
engine producing 166 hp at 5500 rpm and 160 ft·lbf (217 N·m) of torque at 4500 rpm.
The Element is available with front-wheel drive
Front-wheel drive
Front-wheel drive is a form of engine/transmission layout used in motor vehicles, where the engine drives the front wheels only. Most modern front-wheel drive vehicles feature a transverse engine, rather than the conventional longitudinal engine arrangement generally found in rear-wheel drive and...
or Honda's optional "Real Time" four-wheel drive
Four-wheel drive
Four-wheel drive, 4WD, or 4×4 is a four-wheeled vehicle with a drivetrain that allows all four wheels to receive torque from the engine simultaneously...
system — a hydraulically-actuated system that operates only when front wheel slippage occurs. Four wheel drive was discontinued in Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
with the 2006 model.
2003
- Colors available: Sunset Orange Pearl, Shoreline Mist Metallic, Satin Silver Metallic, Nighthawk Black Pearl, Galapagos Green Metallic, and Eternal Blue Pearl
- The 2003 Element was launched with two trim levels — DX and EX.
- Four-wheel drive models come with a large rear skylight.
- Windshields:
- A service bulletin was released regarding the windshield flange surface being uneven. This bulletin along with the warranty obligated Honda of America to replace the windshield at no cost to the owner.
- The class action Daniels, et al. v. American Honda Motor Co. reached final settlement November 16, 2006. It provides for warranty replacement of windshields in 2003 and 2004 model Honda Element for 6 years or 60,000 miles.
2004
- Colors available: Fiji Blue Pearl replaced Eternal Blue Pearl from the previous year.
- The class action law case Daniels, et al. v. American Honda Motor Co. reached final settlement November 16, 2006. It provides for warranty replacement of windshields in 2003 and 2004 model Honda Element for 6 years or 60,000 miles.
2005
- Colors available: Same as 2004, plus Cargo Khaki, Magnesium Metallic & Rally Red. Shoreline Mist Metallic was eliminated.
- The LX model was introduced with more standard features. Improvements were made to the front seats as well as the inclusion of an armrest for the passenger's side captain's chair.
- The DX model was eliminated from the model lineup. Side airbags were an available option, and XM satellite radioXM Satellite RadioXM Satellite Radio is one of two satellite radio services in the United States and Canada, operated by Sirius XM Radio. It provides pay-for-service radio, analogous to cable television. Its service includes 73 different music channels, 39 news, sports, talk and entertainment channels, 21 regional...
and MP3MP3MPEG-1 or MPEG-2 Audio Layer III, more commonly referred to as MP3, is a patented digital audio encoding format using a form of lossy data compression...
capabilities were added as standard features in the audio system for the EX model. The charcoal gray that was the standard plastic tone was darkened and a navy blue was offered with the Satin Silver Metallic. Wheel covers on the LX were changed to mimic the styled alloy wheels. - Miles per Gallon: 19 in City, 23 highway, 20 combined
2006
- Colors available: only Rally Red and Nighthawk Black Pearl carry over with new colors Tango Red Pearl, Tangerine Metallic, Kiwi Metallic, Atomic Blue Metallic, and Alabaster Silver Metallic
- A fully painted version called the EX-P became available (an extra US$500 compared to non-painted counterpart). It comes standard with a 5-speed manual transmissionManual transmissionA manual transmission, also known as a manual gearbox or standard transmission is a type of transmission used in motor vehicle applications...
or an optional 4-speed automatic transmissionAutomatic transmissionAn automatic transmission is one type of motor vehicle transmission that can automatically change gear ratios as the vehicle moves, freeing the driver from having to shift gears manually...
with overdriveOverdrive (mechanics)Overdrive is a term used to describe a mechanism that allows an automobile to cruise at sustained speed with reduced engine RPM, leading to better fuel economy, lower noise and lower wear...
.
2007
- Rally Red is retired and replaced with Galaxy Gray Metallic, the rest of the colors remain the same as the 2006 line-up.
- EX-P is retired and painted panels become standard on all EX models. Only the LX has the unfinished body trim.
The 2007 Element received a mild refresh, which included 10 hp
Horsepower
Horsepower is the name of several units of measurement of power. The most common definitions equal between 735.5 and 750 watts.Horsepower was originally defined to compare the output of steam engines with the power of draft horses in continuous operation. The unit was widely adopted to measure the...
increase to 166 hp, along with a 5-speed automatic transmission, and an Integrated Seat Belt System on the front seats that allows rear seat occupants to exit the vehicle without the need for a front occupant to disconnect his or her seatbelt. Side airbags are also now standard, as well as electronic stability control
Electronic stability control
Electronic stability control is a computerized technology that may potentially improve the safety of a vehicle's stability by detecting and minimizing skids. When ESC detects loss of steering control, it automatically applies the brakes to help "steer" the vehicle where the driver intends to go...
. The plastic latticework grille was replaced by silver-colored slats, similar in style to the 2005-06 Honda CR-V
Honda CR-V
The Honda CR-V is a compact suv, now called crossover, manufactured since 1995 by Honda. It was loosely derived from the Honda Civic to satisfy a public demand for a sport-utility vehicle from Honda. There are discrepancies as to what "CR-V" stands for, with Honda sources in different markets...
and 2006-08 Honda Pilot
Honda Pilot
The Honda Pilot is a mid-size crossover SUV. The Honda Pilot is built in Lincoln, Alabama, and was also produced in Alliston, Ontario, Canada up until April 2007. The first generation Pilot was released in the summer of 2002 as a 2003 model, and in 2006 it received new front and rear fascias, a...
.
2007 SC
- Available in Nighthawk Black Pearl, Root Beer Metallic, Galaxy Grey Metallic, Alabaster Silver Metallic.
A new "urban cruiser" trim level called the SC is offered with a custom bumper and grille, lowered suspension and 18-inch alloy wheels. It will also feature upgrades to the original Element such as projector-beam halogen headlights, custom tribal print seat fabric, standard center console and carpet in the seating areas.
Unlike the other trim packages, the SC has a rigid center console which cannot be removed and which rises above the bottom portion of the seats. Like the rigid seat-level consoles in most other SUVs
Sport utility vehicle
A sport utility vehicle is a generic marketing term for a vehicle similar to a station wagon, but built on a light-truck chassis. It is usually equipped with four-wheel drive for on- or off-road ability, and with some pretension or ability to be used as an off-road vehicle. Not all four-wheel...
, this crowds the seat belt receptacle into the seat space, making this trim level less comfortable for larger drivers than the LX and EX models.
Gil the Crab
After a summer break, Honda decided to bring back a portion of the "Element and Friends" ad campaign, but with a focus on the crabCrab
True crabs are decapod crustaceans of the infraorder Brachyura, which typically have a very short projecting "tail" , or where the reduced abdomen is entirely hidden under the thorax...
, who now has a name: Gil. The most popular character from the ads with his "I Pinch!" catch phrase, Gil has a myspace
Myspace
Myspace is a social networking service owned by Specific Media LLC and pop star Justin Timberlake. Myspace launched in August 2003 and is headquartered in Beverly Hills, California. In August 2011, Myspace had 33.1 million unique U.S. visitors....
page that will chronicle Gil's trouble with the law. In order to tap into social networking sites
Social network service
A social networking service is an online service, platform, or site that focuses on building and reflecting of social networks or social relations among people, who, for example, share interests and/or activities. A social network service consists of a representation of each user , his/her social...
, which began to play larger roles in ad campaigns in the mid-2000s, Gil was to maintain a blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
, promote an online petition
Internet petition
An Internet petition is a form of petition posted on a website. Visitors to the website in question can add their email addresses or names, and after enough "signatures" have been collected, the resulting letter may be delivered to the subject of the petition, usually via e-mail.-Pros and cons:The...
to save his job. and endorse Gil paraphernalia through a website
Website
A website, also written as Web site, web site, or simply site, is a collection of related web pages containing images, videos or other digital assets. A website is hosted on at least one web server, accessible via a network such as the Internet or a private local area network through an Internet...
. ll this led up to the launch of the new commercial
Television advertisement
A television advertisement or television commercial, often just commercial, advert, ad, or ad-film – is a span of television programming produced and paid for by an organization that conveys a message, typically one intended to market a product...
dubbed Element TV, which premiered September 28, 2006 and rolled out with the new Honda Element SC that went on sale that same day.
Gil the Crab's popularity has spawned a game similar to punchbuggy or slugbug, wherein seeing a Honda Element on the road gives the first viewer an opportunity to pinch their less-observant companion, exclaiming "I pinch!" like Gil the Crab.
Element and Friends - version 2.0
In the fall of 2006, the Element and Friends website was re-launched with the introduction of the new Element SC trim. The previous version had the driving game using the Element EX-P (now simply called the EX) in a desert, snow topped mountains, forests, and a beach. They now renamed that area "above ground". A new second option from the main page allows you to select the Element SC to go "underground" in an urbanesque environment featuring a drive-in, central park with a basketball court, a seedy mainstreet, and project housing. The six new SC friends include a rat, mole, hamster, pigeon, roach, and a dog. The drive-in serves as the venue to view the TV spots that feature only the rat, mole, pigeon, and hamster. The format remains the same with new mini-games, but both maps now include a tunnel to venture above or below the surface, through the mountain and building respectively. Changes to the above ground include the removal of the previous TV spots from the website and a link on the beach to Gil's Myspace page.RPA, the company which created the Element and friends website, won the "Best in Show" from MIXX Awards for the microsite
Microsite
A microsite is an Internet web design term referring to an individual web page or a small cluster of pages which are meant to function as a discreet entity within an existing website or to complement an offline activity...
. They revealed that visitors average 15 minutes on the site.
2008
In mid-June 2007 Honda started selling the 2008 Element. The only change from the 2007 Element was the addition of the color Royal Blue Pearl for the SC trim. This color, however, is not listed on at least one roster of SC colors, which includes only the somber palette of Nighthawk Black Pearl, Galaxy Gray Metallic, Root Beer Metallic, and Alabaster Silver Metallic.The color roster for the 2008 LX model was Tangerine Metallic, Kiwi Metallic (a bright grass-green), Atomic Blue Metallic, Nighthawk Black Pearl, Alabaster Silver Metallic (a very light silver), and Tango Red Pearl (a dark red).
The EX model includes all six of the LX colors, with the addition of a medium gray, Galaxy Gray Metallic.
2009
New color combinations for the dashboard became available. For the exterior, Tangerine Metallic was replaced with Citrus Fire Metallic for the LX and EX trim packages. For the first time, neither Kiwi Green Metallic nor any shade of green was offered for any trim package. The color roster for 2009 included:- Crystal Black Pearl
- Polished Metal Metallic (dark gray / pewter)
- Alabaster Silver Metallic
- Citrus Fire Metallic (orange; not available for SC trim package)
- Omni Blue Pearl (pale aqua pearlescent)
- Royal Blue Pearl
- Tango Red Pearl (for LX and EX trim packages only)
- Midnight Red Pearl (a dark "black cherry" for SC trim package only)
For 2009, the Honda Element got a navigation option and some cosmetic changes to the exterior. The front end is similar to that of the second generation Honda Pilot and Honda Ridgeline
Honda Ridgeline
The Honda Ridgeline is a mid to full size sport utility truck produced by the Japanese automaker Honda. The Ridgeline was released in March 2005 as a 2006 model and is Honda's intended first foray into the North American pickup truck market. Until 2009, the Ridgeline was built in Alliston,...
. The hood and front grill have been redesigned, and the front fenders are now all-metal rather than painted composite material.
A significant style change was the squaring of the wheel arches for 2009 models.
The moonroof previously available on AWD Elements was eliminated.
Dog Friendly concept
- See "external links" below for dog-friendly concept car photo gallery.
In 2007, the Honda Element won the Dogcars.com's "Dog Car of the Year" award. Honda chose to follow up on that with a concept vehicle unveiled in 2009 New York Auto Show specifically designed for canine transportation. It includes an "pet restraint system", an extendable cargo area load-in ramp, a 12V DC rear ventilation fan, second-row seat covers with a simple beige dog-outline pattern design to match the bed cover fabric, all-season rubber floor mats with a toy bone pattern, a fan, and "Dog Friendly" exterior pawprint emblems. A spill-resistant water bowl, also included, can be placed into a nook in the corner of the pet bed.
The second row pet restraint system is a small net crate suitable for cats or small dogs, which can be belted into place. It straps directly to the lower portion of the seat and the captive animal cannot see out the windows, unlike the pet "booster seats" sold by pet-supply vendors specifically designed to allow small dogs to see through the windows and sniff the incoming airflow.
The pet bed is a thick cushion for the whole of the rear cargo area. The cargo area pet restraint system consists of netting on the sides and the top of the dog bed, as well as a zip-up fourth side to be secured after the dog is loaded. Unless the top of the restraint system can be opened, which is not clear from the press release and accompanying photos, it severely limits the ability of the dog to see out the side windows or rear window.
However, the concept vehicle does not include an element much requested on sites dedicated to Element owners with dogs: roll-down rear windows, which would allow dogs to put their noses outside. The concept vehicle's windows remain the pop-out vent type.
The package is dealer installed and retails for $1,000.
Cancellation
In December 2010, Honda announced it planned to cease production of the Element by the end of model year 2011. The company said that declining sales of the Element (just over 14,000 were sold that year) compared to other Honda SUVs was the impetus for the decision.Payload and towing capacity
The Honda Element has a towing capacity of 680 kg, or 1500 lbs. A tow-hitch must be added to make use of the towing features. The payload is a low 675 lbs. The owner's manual specifically states that this includes the driver and passengers.Sales
Honda expected first year sales of 50,000. Sales in 2003 amounted to 67,478 units in the U.S., exceeding Honda's projection. By December 2010, shortly before the model was scheduled to be discontinued, it had sold a total of more than 325,000 units.Appearances in Popular Media
The Element has appeared in a number of movies and video-games.It is seen in Michael Bay's
Michael Bay
Michael Benjamin Bay is an American film director and producer. He is known for directing high-budget action films characterized by their fast edits, stylistic visuals and substantial practical special effects...
2005 film The Island
The Island (2005 film)
The Island is a 2005 American science fiction/thriller film directed by Michael Bay and starring Ewan McGregor and Scarlett Johansson. It was released on July 22, 2005 in the United States, and was nominated for three awards including the Teen Choice Award....
during the city chase scene and also in several video-games:
- In 2003, Honda had the Element featured in EA Sports BIGEA Sports BIGEA Sports BIG is a brand name used by Electronic Arts since 2000 to distribute games based on sports with a non realistic arcade gameplay similar to Midway's sports games. SSX was the first game to be published by EA Sports BIG. No game of this brand has been released for PC or Mac.- Games :-...
's SSX 3SSX 3SSX 3 is a snowboarding extreme racing game published by Electronic Arts and developed by EA Sports BIG, which was released in late 2003. It is the third installment in the SSX series, and is THX approved. Like the previous installments, the game was critically acclaimed...
. It featured in-game billboards with the Honda Element logo, as well as the signature car itself parked on the slope with its front and rear doors open to have the snow boarder dart through for extra points. - In 2004, Element was featured for the first time in Polyphony DigitalPolyphony DigitalPolyphony Digital, Inc. is an internal video game developing company of Sony Computer Entertainment and is part of Sony Computer Entertainment Worldwide Studios...
's Gran TurismoGran Turismo (series)is a popular and critically acclaimed series of racing simulation video games developed by Polyphony Digital.Developed exclusively for PlayStation systems, Gran Turismo games are intended to simulate the appearance and performance of a large selection of vehicles, nearly all of which are licensed...
series in Gran Turismo 4Gran Turismo 4is a racing simulator for the Sony PlayStation 2 which was developed by Polyphony Digital. It was released on December 28, 2004 in Japan and Hong Kong , February 22, 2005 in North America , and March 9, 2005 in Europe , and has since been re-issued under Sony's 'Greatest Hits' line...
as a 2003 model. - In 2006, Honda and EA teamed up again to have the Element featured in The SimsThe SimsThe Sims is a strategic life-simulation computer game developed by Maxis and published by Electronic Arts. Its development was led by game designer Will Wright, also known for developing SimCity...
spin-off, The Urbz. - In 2006, Honda and Bikemag.com cross-promoted each other in an online dirt bike game called Monster Park Motor Madness.
The "Element and Friends" campaign also advertised the 2006 and 2007 models.
Awards
- The 2007 Honda Element won the Dogcars.com "Dog Car of the Year" award.
- The 2010 Honda Element won the "Small SUV" category as a "Top Safety Pick" in the Insurance Institute for Highway SafetyInsurance Institute for Highway SafetyThe Insurance Institute for Highway Safety is a U.S. non-profit organization funded by auto insurers, established in 1959 and headquartered in Arlington, Virginia. It works to reduce the number of motor vehicle crashes, and the rate of injuries and amount of property damage in the crashes that...
Annual Awards.
External links
- Honda Element official webpage
- Photo Gallery: 2009 Honda Element Dog-Friendly Concept Vehicle
- "Honda eliminating boxy Element." CNNCNNCable News Network is a U.S. cable news channel founded in 1980 by Ted Turner. Upon its launch, CNN was the first channel to provide 24-hour television news coverage, and the first all-news television channel in the United States...
. December 4, 2010.