Adweek
Encyclopedia
Adweek is a weekly American
advertising
trade publication
that was first published in 1978.
Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television
, the shift away from commission
-based agency fees, and the Internet
.
Adweek publishes a blog
, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by Prometheus Global Media.
As the second-largest advertising-trade publication, its main competitor is Advertising Age
.
Related publications: Adweek Magazine's Technology Marketing (Adweek mag tech market, ISSN 1536-2272), and Adweek's Marketing Week (aka Ad Week's Marketing Week, ISSN 0892-8274).
, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek. The magazine stabilized in the 1990s
In April 2008, Adweeks editor of ten years, Alison Fahey, was promoted to publisher/editorial director. She was replaced as editor by Mike Chapman,
formerly of the Economist Intelligence Unit and eMarketer.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
advertising
Advertising
Advertising is a form of communication used to persuade an audience to take some action with respect to products, ideas, or services. Most commonly, the desired result is to drive consumer behavior with respect to a commercial offering, although political and ideological advertising is also common...
trade publication
Trade journal
A trade magazine, also called a professional magazine, is a magazine published with the intention of target marketing to a specific industry or type of trade. The collective term for this area of publishing is the trade press....
that was first published in 1978.
Adweek covers creativity, client/agency relationships, global advertising, accounts in review, and new campaigns. During this time, it has covered several notable shifts, including cable television
Cable television
Cable television is a system of providing television programs to consumers via radio frequency signals transmitted to televisions through coaxial cables or digital light pulses through fixed optical fibers located on the subscriber's property, much like the over-the-air method used in traditional...
, the shift away from commission
Commission (remuneration)
The payment of commission as remuneration for services rendered or products sold is a common way to reward sales people. Payments often will be calculated on the basis of a percentage of the goods sold...
-based agency fees, and the Internet
Internet
The Internet is a global system of interconnected computer networks that use the standard Internet protocol suite to serve billions of users worldwide...
.
Adweek publishes a blog
Blog
A blog is a type of website or part of a website supposed to be updated with new content from time to time. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in...
, Adfreak, which covers the intersection of advertising and pop culture. Adweek is currently owned by Prometheus Global Media.
As the second-largest advertising-trade publication, its main competitor is Advertising Age
Advertising Age
Advertising Age is a magazine, delivering news, analysis and data on marketing and media. The magazine was started as a broadsheet newspaper in Chicago in 1930...
.
Related publications: Adweek Magazine's Technology Marketing (Adweek mag tech market, ISSN 1536-2272), and Adweek's Marketing Week (aka Ad Week's Marketing Week, ISSN 0892-8274).
History
In 1990, Affiliated Publications Inc., the parent of the company that publishes The Boston GlobeThe Boston Globe
The Boston Globe is an American daily newspaper based in Boston, Massachusetts. The Boston Globe has been owned by The New York Times Company since 1993...
, agreed to acquire 80 percent of the outstanding common stock of A/S/M Communications Inc., which published Adweek. The magazine stabilized in the 1990s
In April 2008, Adweeks editor of ten years, Alison Fahey, was promoted to publisher/editorial director. She was replaced as editor by Mike Chapman,
formerly of the Economist Intelligence Unit and eMarketer.