Propaganda: The Formation of Men's Attitudes
Encyclopedia
Propaganda: The Formation of Men's Attitudes (1973) is a landmark work on the subject of propaganda
by French
philosopher,theologian, and sociologist Jacques Ellul
. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one. It presents a sophisticated taxonomy
for propaganda
, including such paired opposites as political-sociological, vertical-horizontal, rational-irrational, and agitation-integration. The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard and to an activity aiming to make the individual serve and conform. The work concerns propaganda as an inner control over an individual by a social force.
, he was a leader in the French resistance
after being discharged as a professor from French
univeristies by the Vichy regime. After France's liberation, Ellul became professor at the University of Bordeaux
. He authored 58 books and numerous articles over his lifetime, the dominant theme of which has been the threat to human freedom created by modern technology. In 1947, Ellul was appointed chair of law and social history at the Institut d'études politiques
that increased his reputation as a social and political philosopher which led to the publication of his works in the United States.
has long been recognized as a general phenomenon in the modern world. As early as 1928, Edward Bernays
recognized propaganda as a modern instrument to be utilized to produce productive ends and “help bring order out of chaos”. Since then, there has been great difficulty in determining what constitutes propaganda in our world and what the nature of propaganda is because it is a secret action.
For a long time, propaganda was simplistically viewed as being able to modify sentiments and attitudes of an individual without their being conscious of such an attempt. This limited perspective of propaganda as being only able to influence the individual psychologically was prevalent from 1920 to around 1933. Once reassessed though more emphasis was placed on the intention of the propagandist and another objective of propaganda concerned with sparking an individual to action was recognized. “The Institute for Propaganda Analysis, inspired by Harold Lasswell
” defined propaganda as “the expression of opinions or actions carried out deliberately by individuals or groups with a view to influencing the opinions or actions of other individuals or groups for predetermined ends and through psychological manipulations”. This definition seemed more accurate and was supported by others such as Goebbels
a German
propagandist who stated, "We do not talk to say something, but to obtain a certain effect." Similarly F.C. Bartlett holds an accurate interpretation of the goal of propaganda as not merely as an instrument to increase political understanding of events, but to obtain results through action. Ellul supports that propaganda is made primarily because of a will to action for the purpose of effectively arming policy made by the State. Leonard Doob an American
specialist defined propaganda in 1948 as "the attempt to affect the personalities and to control the behavior of individuals towards desired ends." Unending definitions show the uncertainty among specialists and the inability of definitions to encompass all that is propaganda. Just because the term propaganda cannot be defined with any degree of precision does not mean that attempts to define it should be abandoned.
Ellul, does not dispute these traditional notions, however, in this book he argues that modern propaganda is viewed from an incomplete perspective. He holds that the main concern of propaganda through psychological influence is sparking action to a desired response by developing learned attitudes. Prior attempts to define propaganda failed to fully elaborate on the development of learned attitudes, thus ignoring the sociological influences of propaganda by placing more emphasis on the psychological influences. Ellul sustains that modern propaganda is based on scientific analyses of both psychology
and sociology
.
Regardless of the State, propaganda should be viewed as situated at the center of the growing powers of governmental and administrative techniques.
Modern propaganda is a technique that requires an analysis of both environment and individual to be subjected to propaganda therefore it is based on scientific analyses of psychology
and sociology
. Sufficient understanding of these two areas creates the most effective propaganda and without the scientific research of modern psychology and sociology there would be no propaganda.
“Step by step the propagandist builds the techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning, and as much on social psychology as on depth psychology.”
Propaganda is first and foremost concerned with influencing an individual psychologically by creating convictions and compliance through imperceptible techniques that are effective only by continuous repetition. Propaganda employs encirclement on the individual by trying to surround man by all possible routes, in the realm of feelings as well as ideas, by playing on his will or his needs through his conscious and his unconscious, and by assailing him in both his private and his public life. The propagandist also acknowledges the most favorable moment to influence man is when an individual is caught up in the masses. Propaganda must be total in that utilizes all forms of media to draw the individual into the net of propaganda. Propaganda is designed to be continuous within the individual's life by filling the citizen’s entire day. It is based on slow constant impregnation that functions over a long period of time exceeding the individual’s capacities for attention or adaptation and thus his capabilities of resistance. In order for propaganda to maintain encirclement, it must be exerted by an organization capable of influencing psychological channels that reach the individual. Psychological and physical actions are inseparable elements to propaganda, however, if no influence is exerted by an organization than there can be no propaganda because it cannot operate in a vacuum. The necessity for a physical organization limits propaganda enterprises and in order to be effective propaganda must work inside a group, principally inside a nation. Propaganda must first organize the masses in order to propagandize within the masses.
In general, propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated into an organization. Propaganda should no longer be viewed in terms of an orthodoxy
but rather modern propaganda should be seen as an orthopraxy because it aims for participation not adherence. Participation can be active or passive: active if propaganda has been able to mobilize the individual for action; passive if the individual does not act directly but psychologically supports that action.
The second major element that a propagandist must understand is the environment in which the individual operates, mainly the foci of interest of the public.
An understanding of the conventional patterns and stereotypes that pre-exist in a milieu provide the propagandist with material from which to build off. Propaganda is not able to create something out of nothing and is confined to developing pre-existing material thereby expressing the fundamental currents of the society it seeks to influence. These currents include accepted structures such as collective sociological presuppositions and myths that are fundamental to society.
These currents reinforce society and hold man’s major convictions and propaganda must voice this reality. Propaganda is concerned with timeliness since an individual is only moved to action if he is pushed towards a timely one by propaganda. Once it becomes history it inevitably becomes neutral and indifferent to the individual who is sensitive primarily to current news. “Operational words” are used to penetrate an individual’s indifference. However they lose their value as immediacy passes as old facts are replaced by new ones. The “current events man” is carried along the current of news and caught in the events of today, losing interest in the events of yesterday. The indifferent are apolitical and without opinion, therefore they are outside of propaganda’s grasp. Incidentally, there are also the undecided, people whose opinions are vague, who form the majority of citizens within the collective. These citizens are the most susceptible to control of public opinion that is dictated by propaganda. Lastly, this part discusses propaganda and truth or the ability of propaganda to relay something as true based not on the accuracy of facts but of reality. Propaganda veils the truth with falsehoods even though lying is generally to be avoided.
Presented in this chapter is a sophisticated taxonomy
for propaganda, including such paired opposites as political-sociological, vertical-horizontal, rational-irrational, and agitation-integration.
The nature of propaganda has changed over the course of time and yet it is evident that propaganda cannot exist without a milieu. The emergence of propaganda is interconnected with technology
and scientific discoveries yet it can only appear and grow under certain conditions. Several events have occurred that have furthered propaganda by increasing its ability in depth and discovering new methods. Modern propaganda could not exist without the mass media or modern means of transportation which permit crowds of diverse individuals from all over to assemble easily and frequently.
Society must contain elements of both an individualist society and a mass society. Propaganda aims to capture both the mass and the individual at the same time through this dual type of society. A mass society is based on individuals that are reduced to ciphers based on what they have in common to others. First conditions for growth and development of modern propaganda: it emerged in Western Europe in the nineteenth century and the first half of the twentieth precisely because that was when society was becoming increasingly individualistic and its organic structures were breaking down. Individuals without natural organic local groups are defenseless and more likely to be caught up in a social current. On the other hand, a mass society has considerable population density in which local structures and organizations are weak, currents of opinion are strongly felt creating a certain psychological unity, and individuals are organized into large and influential collectives. Mass society is characterized by uniformity and material life despite differences of environment.
Once a mass society is created, public opinion will begin to play a role to help individuals form their own personal opinion. Public opinion can only express itself through channels which are provided by the mass media of communication without which there could be no propaganda. Yet it is important that mass media be subject to centralized control in order to successfully form public opinion without any opposition. Again Ellul mentions that the individual must be caught in wide net of media through all channels. Once opinion has been formed, propaganda is able to reinforce it and transform opinion into action.
Propaganda thrives off of what individuals have in common with others to develop patterns of behavior and modify cultural opinions. Total propaganda recognizes that within a nation individuals should all have in common a standard of living, a culture, and an ideology
.
The need of an average standard of living is that people must be able to afford to buy a radio, TV, a newspaper, or go to the movies. It is mostly concerned with the densest mass which is made up of average men and not the very rich or very poor. Poor cannot do this therefore they cannot be subjected to integration propaganda because the immediate concerns of daily life absorb all their capacities and efforts. The poor can only be subjected to agitation propaganda, excited to the point of theft and murder. But they cannot be trained by propaganda, kept in hand, channeled, and oriented. More advanced propaganda can influence only a man who is not completely haunted by poverty, a man who can view things from a certain distance and be reasonably unconcerned about his daily bread, who therefore can take an interest in more general matters.
“Information” Is an essential element of propaganda, which must “have reference to political or economic reality” to be credible. In fact, no propaganda can work until the moment when a set of facts has become a problem in the eyes of those who constitute public opinion.” Education permits the dissemination of propaganda in that it enables people to consume information. Information is indistinguishable from propaganda in that information is an essential element of propaganda because for propaganda to succeed it must have reference to political or economic reality. Propaganda grafts itself onto an already existing reality through “informed opinion”. Where no informed opinion with regard to political or economic affairs propaganda cannot exist making it an indispensable aspect. Propaganda means nothing without preliminary information that provides the basis for propaganda, gives propaganda the means to operate, and generates the problems that propaganda exploits by pretending to offer solutions. It is through information that the individual is placed in a social context and learns to understand the reality of his own situation. Information allows us to evaluate our situation feel our own personal problems are a general social problem thus enabling propaganda to entice us into social and political action. Information is most effective when it is objective and broad because it creates a general picture. With information quantity is better than quality, the more political or economic facts believed to be mastered by an individual, the more sensitive their judgment is to propaganda. In fact, only in and through propaganda do the masses have access to political economy, politics, art, or literature. The more stereotypes in a culture, the easier it is to form public opinion, and the more an individual participates in that culture, the more susceptible he becomes to the manipulation of these symbols.
All propaganda is based on a need, a dual need, first there is the need of state to make it and second there is the need of propagandee to receive it. These two needs compliment and correspond to each other in the development of propaganda. Propaganda is an expression of modern society as a whole.
The State has the need to make propaganda to integrate citizens into its society, to disseminate information, and to increase participation and involvement of members of society. Nowadays the masses want to participate in political affairs and the governmental leaders cannot detach themselves from the masses. Since, the ruling elite cannot escape the masses, a decoy must be presented to the masses a veil must be drawn to separate the mirage of politics projected to the masses and the real politics taking place behind it. The masses are aware that political decisions affect everybody and governments cannot govern without the support, presence, pressure, or knowledge of the masses. Yet the masses are incapable of making long term policy so opinion must be created to follow the government because the government cannot be led by opinion. All of this describes the "Mass-Government" relationship characterized by people demanding what has already been decided, in order to appear as though the innermost desires of the people are being carried out by their benevolent government.
This part goes on to discuss psychological warfare
as a common peace policy practice between nations as a form of indirect aggression in place of military aggression. This type of propaganda drains the public opinion of an opposing regime by stripping away its power on public opinion. This form of aggression is hard to defend against because no international court of justice is capable of protecting against psychological aggression since it cannot be legally adjudicated. The only defense is using the same means of psychological warfare. It is the burden of every government to defend its state against propaganda aggression.
The individual needs propaganda to gain satisfaction as a member of society. Individuals want to be informed and to participate in the decisions of the state. Propaganda is the outlet through which individuals obtain the satisfaction of having contributed to the state. It is a necessary instrument of a state or institution to spread information to members of the group or society. But for propaganda to succeed it must respond to a need on the individual’s part as well. The individual is by no means just an innocent victim of propaganda when in fact he provokes the psychological action of propaganda by not merely lending himself to it, but also from deriving satisfaction from it. It is strictly a sociological phenomenon, in the sense that it has its roots and reasons in the need of the group that will sustain it. The great role performed by propaganda is in its ability to give the people the involvement they crave or the illusion of it in order for the masses to be artificially satisfied. Individuals are faced with decisions which require a range of information that the individual does not and cannot have without propaganda. Thus, the individual is unable to accept that he cannot form opinion on his own and is caught between his desire and his inability. People are willing and likely to accept propaganda that allows them to artificially satisfy their desire to have an opinion by hiding their incompetence. The individual does not mind being given preconceived positions because otherwise he would realize that he does not understand the problems of the modern world. The individual would then realize that he "depends on situations of which he has no control" and have to face this reality. The individual cannot live in the state of this harsh reality so he derives satisfaction from the veil created by the ideology and the sense of values it provides. The individual need psychological and ideological reasons why he needs to be where he is and propaganda is the mechanism that the state uses for this very purpose.
The psychological effects of propaganda on an individual cannot be ignored. The individual undergoes profound changes while being propagandized mainly the diminishment of personal activity. "Propaganda furnishes objectives, organizes the traits of an individual into a system, and freezes them into a mold by standardizing current ideas, hardening the prevailing stereotypes, and furnishing thought patterns in all areas." The individual is traumatized by the overwhelming force of propaganda that intensifies the prejudices and beliefs until eventually the individual has no control over his own impulses. It seeks to push the individual into the mass until his will fades entirely into that of the mass. Individuality is sacrificed for the greater cause of the nation by uniting him and blending him with others. Critical and personal judgment are subdued and replaced with ready-made attitudes and opinions. Discernment is made nearly impossible for the individual whose ability to judge is destroyed making him dependent on propaganda’s ready-made opinions from then on. The individual can no longer exercise his own judgment and becomes honed in to what propaganda tells him. He no longer expresses himself but his group once he accepts public opinion as his own. The artificial, impersonal public opinion created by propaganda is absorbed by the individual and he becomes filled with its conviction. When he is fully integrated in the social group and can no longer distinguish between himself and society than he has reached total alienation
. In this process, the individual’s personal inclinations lead to participation in the collective where he loses control and submits to external impulses. The individual is suppressed psychologically so that he can continue to live under the conditions in which society places him by providing an artificial and unreal reality that is the result of powerful propaganda.
An ideology provides society certain beliefs and no social group can exist without the foundation of these beliefs. Propaganda is the means by which an ideology can expand without force. An ideology is either fortified within a group or expanded beyond the borders of a group through propaganda. However, propaganda is less and less concerned with spreading the ideology nowadays as it is with becoming autonomous. The ideology is no longer the decisive factor of propaganda that must be obeyed by the propagandist. The propagandist cannot be constrained by the ideology of his State but must operate in service of the state and be able to manipulate the ideology as if it were an object. The ideology merely provides the content for the propagandist to build off since he is limited to what already is present within the group, nation, or society.
The fundamental ideologies are nationalism
, socialism
, communism
, and democracy
.
Public opinion is an instrument of propaganda that is disseminated through the mass media of communication to the masses. While most people view the formation of public opinion as being shaped itself by interaction between different viewpoints on controversial questions, this is incorrect because public opinion is delineated by propaganda as a “truth” which is either believed or not believed. Public opinion ceases to be controversial and can no longer form itself except through channels of mass media. No opinion can be held until it is communicated to the masses through mass media. Propaganda uses public opinion to externalize inner opinions of the organization to the masses that eventually produces conformity.
In regards to propaganda, there are two groups: the groups that make propaganda and the groups that are subjected to propaganda. In Ellul's view, there is a "double foray on the part of propaganda that proves the excellence of one group and the evilness of another at the same time to create partitioning". This creates isolation between groups by promoting allegiance to the group one is in and suppressing conversation between groups. The more they listen to their propaganda the stronger their beliefs and the greater their justifications for their actions. Partitioning takes place on many different levels including class, religious, political, national and blocs of nations. A superior group is able to affect the lesser groups, however, groups that have an equal amount of influence will only separate further from one another in that a members allegiance to a group develops closed mindedness. Well-organized propaganda is able to work with different elements that exist within a nation such as religion, political parties, and labor groups.
Since democracy depends on public opinion, it is clear that propaganda must be involved. The relationship between democracy and propaganda evidently presents a conflict between the principles of democracy and the processes of propaganda. The individual is viewed as the cornerstone of a democracy which is a form of government that is made “for the people and by the people”. However, as discussed in early chapters Ellul described the masses are incapable of making long-term foreign policy and the government needs to make these decisions in a timely manner. This is where propaganda comes into play and projects an artificial reality to the masses to satisfy their need to participate in government while the decisions are really made behind the scenes. This was also describe earlier as the "mass-government" relationship. Democratic regimes develop propaganda in line with its myths and prejudices. Propaganda stresses the superiority of a democratic society while intensifying the prejudices between democratic and oppressive.
but also the cultural psyche. Propaganda works off the inner characteristics of both the individual and the society that the individual belongs. This thorough analysis made by Ellul illustrates that to downplay the importance of the sociological influences of propaganda to psychological ones is a dreadful error. Propaganda is more threatening when it begins to be recognized as sociological as well psychological in nature. Below are two major themes the first stressing the psychological aims of propaganda the second the sociological aims.
Propaganda
Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....
by French
French people
The French are a nation that share a common French culture and speak the French language as a mother tongue. Historically, the French population are descended from peoples of Celtic, Latin and Germanic origin, and are today a mixture of several ethnic groups...
philosopher,theologian, and sociologist Jacques Ellul
Jacques Ellul
Jacques Ellul was a French philosopher, law professor, sociologist, lay theologian, and Christian anarchist. He wrote several books about the "technological society" and the interaction between Christianity and politics....
. This book appears to be the first attempt to study propaganda from a sociological approach as well as a psychological one. It presents a sophisticated taxonomy
Taxonomy
Taxonomy is the science of identifying and naming species, and arranging them into a classification. The field of taxonomy, sometimes referred to as "biological taxonomy", revolves around the description and use of taxonomic units, known as taxa...
for propaganda
Propaganda
Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....
, including such paired opposites as political-sociological, vertical-horizontal, rational-irrational, and agitation-integration. The book contains Ellul's theories about the nature of propaganda to adapt the individual to a society, to a living standard and to an activity aiming to make the individual serve and conform. The work concerns propaganda as an inner control over an individual by a social force.
Authorship
During World War IIWorld War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, he was a leader in the French resistance
French Resistance
The French Resistance is the name used to denote the collection of French resistance movements that fought against the Nazi German occupation of France and against the collaborationist Vichy régime during World War II...
after being discharged as a professor from French
French
French is the adjective form of France and usually refers to:* Something of, from, or related to the nation of France** French culture** French cuisine** French people, inhabitants of France or people having family origins in France...
univeristies by the Vichy regime. After France's liberation, Ellul became professor at the University of Bordeaux
University of Bordeaux
University of Bordeaux is an association of higher education institutions in and around Bordeaux, France. Its current incarnation was established 21 March 2007. The group is the largest system of higher education schools in southwestern France. It is part of the Academy of Bordeaux.There are seven...
. He authored 58 books and numerous articles over his lifetime, the dominant theme of which has been the threat to human freedom created by modern technology. In 1947, Ellul was appointed chair of law and social history at the Institut d'études politiques
Institut d'études politiques
Instituts d'études politiques , or IEPs, are nine publicly owned institutions of higher learning in France. They are located in Aix-en-Provence, Bordeaux, Grenoble, Lille, Lyon, Paris, Rennes, Strasbourg and Toulouse , and their vocation is the study and research of contemporary political science...
that increased his reputation as a social and political philosopher which led to the publication of his works in the United States.
Background
PropagandaPropaganda
Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....
has long been recognized as a general phenomenon in the modern world. As early as 1928, Edward Bernays
Edward Bernays
Edward Louis Bernays , was an Austrian-American pioneer in the field of public relations and propaganda along with Ivy Lee, referred to in his obituary as "the father of public relations"...
recognized propaganda as a modern instrument to be utilized to produce productive ends and “help bring order out of chaos”. Since then, there has been great difficulty in determining what constitutes propaganda in our world and what the nature of propaganda is because it is a secret action.
For a long time, propaganda was simplistically viewed as being able to modify sentiments and attitudes of an individual without their being conscious of such an attempt. This limited perspective of propaganda as being only able to influence the individual psychologically was prevalent from 1920 to around 1933. Once reassessed though more emphasis was placed on the intention of the propagandist and another objective of propaganda concerned with sparking an individual to action was recognized. “The Institute for Propaganda Analysis, inspired by Harold Lasswell
Harold Lasswell
Harold Dwight Lasswell was a leading American political scientist and communications theorist. He was a member of the Chicago school of sociology and was a professor at Yale University in law. He was a President of the American Political Science Association and World Academy of Art and Science...
” defined propaganda as “the expression of opinions or actions carried out deliberately by individuals or groups with a view to influencing the opinions or actions of other individuals or groups for predetermined ends and through psychological manipulations”. This definition seemed more accurate and was supported by others such as Goebbels
Goebbels
Goebbels, alternatively Göbbels, is a common surname in the western areas of Germany. It is probably derived from the Old Low German word gibbler, meaning brewer...
a German
Germans
The Germans are a Germanic ethnic group native to Central Europe. The English term Germans has referred to the German-speaking population of the Holy Roman Empire since the Late Middle Ages....
propagandist who stated, "We do not talk to say something, but to obtain a certain effect." Similarly F.C. Bartlett holds an accurate interpretation of the goal of propaganda as not merely as an instrument to increase political understanding of events, but to obtain results through action. Ellul supports that propaganda is made primarily because of a will to action for the purpose of effectively arming policy made by the State. Leonard Doob an American
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
specialist defined propaganda in 1948 as "the attempt to affect the personalities and to control the behavior of individuals towards desired ends." Unending definitions show the uncertainty among specialists and the inability of definitions to encompass all that is propaganda. Just because the term propaganda cannot be defined with any degree of precision does not mean that attempts to define it should be abandoned.
Ellul, does not dispute these traditional notions, however, in this book he argues that modern propaganda is viewed from an incomplete perspective. He holds that the main concern of propaganda through psychological influence is sparking action to a desired response by developing learned attitudes. Prior attempts to define propaganda failed to fully elaborate on the development of learned attitudes, thus ignoring the sociological influences of propaganda by placing more emphasis on the psychological influences. Ellul sustains that modern propaganda is based on scientific analyses of both psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...
and sociology
Sociology
Sociology is the study of society. It is a social science—a term with which it is sometimes synonymous—which uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity...
.
Summary of Chapters
Propaganda: The Formation of Men's Attitudes is divided into five substantive chapters discussing Ellul’s analysis.- Introduction
Regardless of the State, propaganda should be viewed as situated at the center of the growing powers of governmental and administrative techniques.
- Chapter One: Characteristics of Propaganda
Modern propaganda is a technique that requires an analysis of both environment and individual to be subjected to propaganda therefore it is based on scientific analyses of psychology
Psychology
Psychology is the study of the mind and behavior. Its immediate goal is to understand individuals and groups by both establishing general principles and researching specific cases. For many, the ultimate goal of psychology is to benefit society...
and sociology
Sociology
Sociology is the study of society. It is a social science—a term with which it is sometimes synonymous—which uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity...
. Sufficient understanding of these two areas creates the most effective propaganda and without the scientific research of modern psychology and sociology there would be no propaganda.
“Step by step the propagandist builds the techniques on the basis of his knowledge of man, his tendencies, his desires, his needs, his psychic mechanisms, his conditioning, and as much on social psychology as on depth psychology.”
- Part One: External Characteristics
Propaganda is first and foremost concerned with influencing an individual psychologically by creating convictions and compliance through imperceptible techniques that are effective only by continuous repetition. Propaganda employs encirclement on the individual by trying to surround man by all possible routes, in the realm of feelings as well as ideas, by playing on his will or his needs through his conscious and his unconscious, and by assailing him in both his private and his public life. The propagandist also acknowledges the most favorable moment to influence man is when an individual is caught up in the masses. Propaganda must be total in that utilizes all forms of media to draw the individual into the net of propaganda. Propaganda is designed to be continuous within the individual's life by filling the citizen’s entire day. It is based on slow constant impregnation that functions over a long period of time exceeding the individual’s capacities for attention or adaptation and thus his capabilities of resistance. In order for propaganda to maintain encirclement, it must be exerted by an organization capable of influencing psychological channels that reach the individual. Psychological and physical actions are inseparable elements to propaganda, however, if no influence is exerted by an organization than there can be no propaganda because it cannot operate in a vacuum. The necessity for a physical organization limits propaganda enterprises and in order to be effective propaganda must work inside a group, principally inside a nation. Propaganda must first organize the masses in order to propagandize within the masses.
In general, propaganda is a set of methods employed by an organized group that wants to bring about the active or passive participation in its actions of a mass of individuals, psychologically unified through psychological manipulations and incorporated into an organization. Propaganda should no longer be viewed in terms of an orthodoxy
Orthodoxy
The word orthodox, from Greek orthos + doxa , is generally used to mean the adherence to accepted norms, more specifically to creeds, especially in religion...
but rather modern propaganda should be seen as an orthopraxy because it aims for participation not adherence. Participation can be active or passive: active if propaganda has been able to mobilize the individual for action; passive if the individual does not act directly but psychologically supports that action.
- 2. Part Two: Internal Characteristics
The second major element that a propagandist must understand is the environment in which the individual operates, mainly the foci of interest of the public.
An understanding of the conventional patterns and stereotypes that pre-exist in a milieu provide the propagandist with material from which to build off. Propaganda is not able to create something out of nothing and is confined to developing pre-existing material thereby expressing the fundamental currents of the society it seeks to influence. These currents include accepted structures such as collective sociological presuppositions and myths that are fundamental to society.
These currents reinforce society and hold man’s major convictions and propaganda must voice this reality. Propaganda is concerned with timeliness since an individual is only moved to action if he is pushed towards a timely one by propaganda. Once it becomes history it inevitably becomes neutral and indifferent to the individual who is sensitive primarily to current news. “Operational words” are used to penetrate an individual’s indifference. However they lose their value as immediacy passes as old facts are replaced by new ones. The “current events man” is carried along the current of news and caught in the events of today, losing interest in the events of yesterday. The indifferent are apolitical and without opinion, therefore they are outside of propaganda’s grasp. Incidentally, there are also the undecided, people whose opinions are vague, who form the majority of citizens within the collective. These citizens are the most susceptible to control of public opinion that is dictated by propaganda. Lastly, this part discusses propaganda and truth or the ability of propaganda to relay something as true based not on the accuracy of facts but of reality. Propaganda veils the truth with falsehoods even though lying is generally to be avoided.
- 3. Part Three: Categories of Propaganda
Presented in this chapter is a sophisticated taxonomy
Taxonomy
Taxonomy is the science of identifying and naming species, and arranging them into a classification. The field of taxonomy, sometimes referred to as "biological taxonomy", revolves around the description and use of taxonomic units, known as taxa...
for propaganda, including such paired opposites as political-sociological, vertical-horizontal, rational-irrational, and agitation-integration.
Political vs. Sociological Propaganda:
Political Propaganda involves techniques of influence employed by a government, a party, an administration, or a pressure group with the intention of changing the behavior of the public. The themes and objectives of this type of propaganda are of a political nature. The goals are determined by the government, party, administration, or pressure group. The methods of political propaganda are calculated in a precise manner and its main criteria is to disseminate an ideology for the very purpose of making various political acts acceptable to the people. There are two forms of political propaganda, tacticalTactical-Personnel:Musicians*Deron Miller – vocals, guitar*Tim Yeung – drums*Luke Jaeger – lead guitar*Risha Eryavac - bass*James Murphy – guitar solos & bass on "Wake Up Dead"-Release details:...
and strategic. TacticalTactical-Personnel:Musicians*Deron Miller – vocals, guitar*Tim Yeung – drums*Luke Jaeger – lead guitar*Risha Eryavac - bass*James Murphy – guitar solos & bass on "Wake Up Dead"-Release details:...
political propaganda seeks to obtain immediate results within a given framework. Strategic political propaganda is not concerned with speed but rather it establishes the general line, the array of arguments, and the staging of campaigns.
Political propaganda reversed is sociological propaganda because the ideologyIdeologyAn ideology is a set of ideas that constitutes one's goals, expectations, and actions. An ideology can be thought of as a comprehensive vision, as a way of looking at things , as in common sense and several philosophical tendencies , or a set of ideas proposed by the dominant class of a society to...
is penetrated by means of its sociological context. Propaganda, as it is traditionally known, implies an attempt to spread an ideology through the mass media of communication in order to lead the public to a desired action. In sociological propaganda even media that are not controllable such as individual art work, films, and writing reflect the ideology allowing for an accelerated penetration of the masses and the individuals within them.
Sociological propaganda is a phenomenon where a society seeks to integrate the maximum number of individuals into itself by unifying its members’ behavior according to a pattern, spreading its style of life abroad, and thus imposing itself on other groups. Essentially sociological propaganda aims to increase conformity with the environment that is of a collective nature by developing compliance with or defense of the established order through long term penetration and progressive adaptation by using all social currents. The propaganda element is the way of life with which the individual is permeated and then the individual begins to express it in film, writing, or art without realizing it. This involuntary behavior creates an expansion of society through advertising, the movies, education, and magazines. "The entire group, consciously or not, expresses itself in this fashion; and to indicate, secondly that its influence aims much more at an entire style of life." This type of propaganda is not deliberate but springs up spontaneously or unwittingly within a culture or nation. This propaganda reinforces the individual’s way of life and represents this way of life as best. Sociological propaganda creates an indisputable criterion for the individual to make judgments of good and evil according to the order of the individual’s way of life. Sociological propaganda does not result in action, however, it can prepare the ground for direct propaganda. From then on, the individual in the clutches of such sociological propaganda believes that those who live this way are on the side of the angels, and those who don’t are bad.
Vertical vs. Horizontal Propaganda:
Vertical propaganda is similar to direct propaganda that aims at the individual in the mass and is renewed constantly. However, in horizontal propaganda there is no top down structure but rather it springs up from within the group. It involves meticulous encirclement that traps an individual involuntarily in dialectic. The individual is led unfailingly to its adherence by talking about the dialectic until the individual discovers the answer that was set up unconsciously for him to find. Schools are a primary mechanism for integrating the individual into the way of life.
Rational vs. Irrational Propaganda:
Propaganda is addressed to the individual on the foundation of feelings and passions which are irrational, however, the content of propaganda does address reason and experience when it presents information and furnishes facts making it rational as well. It is important for propaganda to be rational because modern man needs relation to facts. Modern man wants to be convinced that by acting in a certain way he is obeying reason in order to have self justification. The challenge is creating an irrational response on the basis of rational and factual elements by leaving an impression on an individual that remains long after the facts have faded away. Individuals are not compelled to act based facts but rather on emotional pressure, the vision of the future, or the myth.
Agitation vs. Integration propaganda:
Propaganda of agitation seeks to mobilize people in order to destroy the established order and/or government. It seeks rebellion by provoking a crisis or unleashing explosive movements during one. It momentarily subverts the habits, customs, and beliefs that were obstacles to making great leap forward by addressing the internal elements in each of us. It eradicates the individual out of his normal framework and then proceeds to plunge him into enthusiasm by suggesting extraordinary goals which nevertheless seem to him completely within reach. However, this enthusiasm can only last a short duration so the objective must be achieved quickly followed by a period of rest. People cannot be kept at in a “state of perpetual enthusiasm and insecurity”. Rebellion is incited by the propagandist who knows that hate is one of the most profitable resources when drawn out of an individual. Agitation propaganda is usually thought of as propaganda in that it aims to influence people to act. Integration propaganda, on the other hand, is a more subtle form that aims to reinforce cultural norms. This is sociological in nature because it provides stability to society by supporting the “way of life” and the myths within a culture. It is propaganda of conformity that requires participation in the social body. This type of propaganda is more prominent and permanent, yet it is not as recognized as agitation propaganda because it is more permanent manner. Basically, agitation propaganda provides the motive force when needed and when not needed integration propaganda provides the context and backdrop.
- Chapter Two: The Condition for the Existence of Propaganda
The nature of propaganda has changed over the course of time and yet it is evident that propaganda cannot exist without a milieu. The emergence of propaganda is interconnected with technology
Technology
Technology is the making, usage, and knowledge of tools, machines, techniques, crafts, systems or methods of organization in order to solve a problem or perform a specific function. It can also refer to the collection of such tools, machinery, and procedures. The word technology comes ;...
and scientific discoveries yet it can only appear and grow under certain conditions. Several events have occurred that have furthered propaganda by increasing its ability in depth and discovering new methods. Modern propaganda could not exist without the mass media or modern means of transportation which permit crowds of diverse individuals from all over to assemble easily and frequently.
- Part One: The Sociological Conditions
Society must contain elements of both an individualist society and a mass society. Propaganda aims to capture both the mass and the individual at the same time through this dual type of society. A mass society is based on individuals that are reduced to ciphers based on what they have in common to others. First conditions for growth and development of modern propaganda: it emerged in Western Europe in the nineteenth century and the first half of the twentieth precisely because that was when society was becoming increasingly individualistic and its organic structures were breaking down. Individuals without natural organic local groups are defenseless and more likely to be caught up in a social current. On the other hand, a mass society has considerable population density in which local structures and organizations are weak, currents of opinion are strongly felt creating a certain psychological unity, and individuals are organized into large and influential collectives. Mass society is characterized by uniformity and material life despite differences of environment.
Once a mass society is created, public opinion will begin to play a role to help individuals form their own personal opinion. Public opinion can only express itself through channels which are provided by the mass media of communication without which there could be no propaganda. Yet it is important that mass media be subject to centralized control in order to successfully form public opinion without any opposition. Again Ellul mentions that the individual must be caught in wide net of media through all channels. Once opinion has been formed, propaganda is able to reinforce it and transform opinion into action.
- 2. Part Two: Objective Conditions of Total Propaganda
Propaganda thrives off of what individuals have in common with others to develop patterns of behavior and modify cultural opinions. Total propaganda recognizes that within a nation individuals should all have in common a standard of living, a culture, and an ideology
Ideology
An ideology is a set of ideas that constitutes one's goals, expectations, and actions. An ideology can be thought of as a comprehensive vision, as a way of looking at things , as in common sense and several philosophical tendencies , or a set of ideas proposed by the dominant class of a society to...
.
The need of an average standard of living is that people must be able to afford to buy a radio, TV, a newspaper, or go to the movies. It is mostly concerned with the densest mass which is made up of average men and not the very rich or very poor. Poor cannot do this therefore they cannot be subjected to integration propaganda because the immediate concerns of daily life absorb all their capacities and efforts. The poor can only be subjected to agitation propaganda, excited to the point of theft and murder. But they cannot be trained by propaganda, kept in hand, channeled, and oriented. More advanced propaganda can influence only a man who is not completely haunted by poverty, a man who can view things from a certain distance and be reasonably unconcerned about his daily bread, who therefore can take an interest in more general matters.
“Information” Is an essential element of propaganda, which must “have reference to political or economic reality” to be credible. In fact, no propaganda can work until the moment when a set of facts has become a problem in the eyes of those who constitute public opinion.” Education permits the dissemination of propaganda in that it enables people to consume information. Information is indistinguishable from propaganda in that information is an essential element of propaganda because for propaganda to succeed it must have reference to political or economic reality. Propaganda grafts itself onto an already existing reality through “informed opinion”. Where no informed opinion with regard to political or economic affairs propaganda cannot exist making it an indispensable aspect. Propaganda means nothing without preliminary information that provides the basis for propaganda, gives propaganda the means to operate, and generates the problems that propaganda exploits by pretending to offer solutions. It is through information that the individual is placed in a social context and learns to understand the reality of his own situation. Information allows us to evaluate our situation feel our own personal problems are a general social problem thus enabling propaganda to entice us into social and political action. Information is most effective when it is objective and broad because it creates a general picture. With information quantity is better than quality, the more political or economic facts believed to be mastered by an individual, the more sensitive their judgment is to propaganda. In fact, only in and through propaganda do the masses have access to political economy, politics, art, or literature. The more stereotypes in a culture, the easier it is to form public opinion, and the more an individual participates in that culture, the more susceptible he becomes to the manipulation of these symbols.
- Chapter Three: The Necessity for Propaganda
All propaganda is based on a need, a dual need, first there is the need of state to make it and second there is the need of propagandee to receive it. These two needs compliment and correspond to each other in the development of propaganda. Propaganda is an expression of modern society as a whole.
- Part One: The State's Necessity
The State has the need to make propaganda to integrate citizens into its society, to disseminate information, and to increase participation and involvement of members of society. Nowadays the masses want to participate in political affairs and the governmental leaders cannot detach themselves from the masses. Since, the ruling elite cannot escape the masses, a decoy must be presented to the masses a veil must be drawn to separate the mirage of politics projected to the masses and the real politics taking place behind it. The masses are aware that political decisions affect everybody and governments cannot govern without the support, presence, pressure, or knowledge of the masses. Yet the masses are incapable of making long term policy so opinion must be created to follow the government because the government cannot be led by opinion. All of this describes the "Mass-Government" relationship characterized by people demanding what has already been decided, in order to appear as though the innermost desires of the people are being carried out by their benevolent government.
This part goes on to discuss psychological warfare
Psychological warfare
Psychological warfare , or the basic aspects of modern psychological operations , have been known by many other names or terms, including Psy Ops, Political Warfare, “Hearts and Minds,” and Propaganda...
as a common peace policy practice between nations as a form of indirect aggression in place of military aggression. This type of propaganda drains the public opinion of an opposing regime by stripping away its power on public opinion. This form of aggression is hard to defend against because no international court of justice is capable of protecting against psychological aggression since it cannot be legally adjudicated. The only defense is using the same means of psychological warfare. It is the burden of every government to defend its state against propaganda aggression.
- 2. Part Two: The Individual’s Necessity
The individual needs propaganda to gain satisfaction as a member of society. Individuals want to be informed and to participate in the decisions of the state. Propaganda is the outlet through which individuals obtain the satisfaction of having contributed to the state. It is a necessary instrument of a state or institution to spread information to members of the group or society. But for propaganda to succeed it must respond to a need on the individual’s part as well. The individual is by no means just an innocent victim of propaganda when in fact he provokes the psychological action of propaganda by not merely lending himself to it, but also from deriving satisfaction from it. It is strictly a sociological phenomenon, in the sense that it has its roots and reasons in the need of the group that will sustain it. The great role performed by propaganda is in its ability to give the people the involvement they crave or the illusion of it in order for the masses to be artificially satisfied. Individuals are faced with decisions which require a range of information that the individual does not and cannot have without propaganda. Thus, the individual is unable to accept that he cannot form opinion on his own and is caught between his desire and his inability. People are willing and likely to accept propaganda that allows them to artificially satisfy their desire to have an opinion by hiding their incompetence. The individual does not mind being given preconceived positions because otherwise he would realize that he does not understand the problems of the modern world. The individual would then realize that he "depends on situations of which he has no control" and have to face this reality. The individual cannot live in the state of this harsh reality so he derives satisfaction from the veil created by the ideology and the sense of values it provides. The individual need psychological and ideological reasons why he needs to be where he is and propaganda is the mechanism that the state uses for this very purpose.
- Chapter Four: Psychological Effects of Propaganda
The psychological effects of propaganda on an individual cannot be ignored. The individual undergoes profound changes while being propagandized mainly the diminishment of personal activity. "Propaganda furnishes objectives, organizes the traits of an individual into a system, and freezes them into a mold by standardizing current ideas, hardening the prevailing stereotypes, and furnishing thought patterns in all areas." The individual is traumatized by the overwhelming force of propaganda that intensifies the prejudices and beliefs until eventually the individual has no control over his own impulses. It seeks to push the individual into the mass until his will fades entirely into that of the mass. Individuality is sacrificed for the greater cause of the nation by uniting him and blending him with others. Critical and personal judgment are subdued and replaced with ready-made attitudes and opinions. Discernment is made nearly impossible for the individual whose ability to judge is destroyed making him dependent on propaganda’s ready-made opinions from then on. The individual can no longer exercise his own judgment and becomes honed in to what propaganda tells him. He no longer expresses himself but his group once he accepts public opinion as his own. The artificial, impersonal public opinion created by propaganda is absorbed by the individual and he becomes filled with its conviction. When he is fully integrated in the social group and can no longer distinguish between himself and society than he has reached total alienation
Alienation
Alienation may refer to:*Alienation , the legal transfer of title of ownership to another party*"Alienation", the medical term for splitting apart of the faculties of the mind...
. In this process, the individual’s personal inclinations lead to participation in the collective where he loses control and submits to external impulses. The individual is suppressed psychologically so that he can continue to live under the conditions in which society places him by providing an artificial and unreal reality that is the result of powerful propaganda.
- Chapter Five: The Socio-Political Effects
- Part One: Propaganda and IdeologyIdeologyAn ideology is a set of ideas that constitutes one's goals, expectations, and actions. An ideology can be thought of as a comprehensive vision, as a way of looking at things , as in common sense and several philosophical tendencies , or a set of ideas proposed by the dominant class of a society to...
An ideology provides society certain beliefs and no social group can exist without the foundation of these beliefs. Propaganda is the means by which an ideology can expand without force. An ideology is either fortified within a group or expanded beyond the borders of a group through propaganda. However, propaganda is less and less concerned with spreading the ideology nowadays as it is with becoming autonomous. The ideology is no longer the decisive factor of propaganda that must be obeyed by the propagandist. The propagandist cannot be constrained by the ideology of his State but must operate in service of the state and be able to manipulate the ideology as if it were an object. The ideology merely provides the content for the propagandist to build off since he is limited to what already is present within the group, nation, or society.
The fundamental ideologies are nationalism
Nationalism
Nationalism is a political ideology that involves a strong identification of a group of individuals with a political entity defined in national terms, i.e. a nation. In the 'modernist' image of the nation, it is nationalism that creates national identity. There are various definitions for what...
, socialism
Socialism
Socialism is an economic system characterized by social ownership of the means of production and cooperative management of the economy; or a political philosophy advocating such a system. "Social ownership" may refer to any one of, or a combination of, the following: cooperative enterprises,...
, communism
Communism
Communism is a social, political and economic ideology that aims at the establishment of a classless, moneyless, revolutionary and stateless socialist society structured upon common ownership of the means of production...
, and democracy
Democracy
Democracy is generally defined as a form of government in which all adult citizens have an equal say in the decisions that affect their lives. Ideally, this includes equal participation in the proposal, development and passage of legislation into law...
.
- 2. Part Two: Effects on the Structure of Public Opinion
Public opinion is an instrument of propaganda that is disseminated through the mass media of communication to the masses. While most people view the formation of public opinion as being shaped itself by interaction between different viewpoints on controversial questions, this is incorrect because public opinion is delineated by propaganda as a “truth” which is either believed or not believed. Public opinion ceases to be controversial and can no longer form itself except through channels of mass media. No opinion can be held until it is communicated to the masses through mass media. Propaganda uses public opinion to externalize inner opinions of the organization to the masses that eventually produces conformity.
- 3. Part Three: Propaganda and Grouping
In regards to propaganda, there are two groups: the groups that make propaganda and the groups that are subjected to propaganda. In Ellul's view, there is a "double foray on the part of propaganda that proves the excellence of one group and the evilness of another at the same time to create partitioning". This creates isolation between groups by promoting allegiance to the group one is in and suppressing conversation between groups. The more they listen to their propaganda the stronger their beliefs and the greater their justifications for their actions. Partitioning takes place on many different levels including class, religious, political, national and blocs of nations. A superior group is able to affect the lesser groups, however, groups that have an equal amount of influence will only separate further from one another in that a members allegiance to a group develops closed mindedness. Well-organized propaganda is able to work with different elements that exist within a nation such as religion, political parties, and labor groups.
- 4. Part Four: Propaganda and DemocracyDemocracyDemocracy is generally defined as a form of government in which all adult citizens have an equal say in the decisions that affect their lives. Ideally, this includes equal participation in the proposal, development and passage of legislation into law...
Since democracy depends on public opinion, it is clear that propaganda must be involved. The relationship between democracy and propaganda evidently presents a conflict between the principles of democracy and the processes of propaganda. The individual is viewed as the cornerstone of a democracy which is a form of government that is made “for the people and by the people”. However, as discussed in early chapters Ellul described the masses are incapable of making long-term foreign policy and the government needs to make these decisions in a timely manner. This is where propaganda comes into play and projects an artificial reality to the masses to satisfy their need to participate in government while the decisions are really made behind the scenes. This was also describe earlier as the "mass-government" relationship. Democratic regimes develop propaganda in line with its myths and prejudices. Propaganda stresses the superiority of a democratic society while intensifying the prejudices between democratic and oppressive.
Major Themes
Propaganda: The Formation of Men's Attitudes builds on prior notions of propaganda to demonstrate that while propaganda is psychological in nature it is just as much sociological in nature as well. Propaganda is not just embedded into the individuals psychePsyche
- Psychology :* Psyche , a concept of intangible self* Psyche , a periodical on the study of consciousness* Soul in the Bible, or psyche , spirit or soul in philosophy and theology- Art :...
but also the cultural psyche. Propaganda works off the inner characteristics of both the individual and the society that the individual belongs. This thorough analysis made by Ellul illustrates that to downplay the importance of the sociological influences of propaganda to psychological ones is a dreadful error. Propaganda is more threatening when it begins to be recognized as sociological as well psychological in nature. Below are two major themes the first stressing the psychological aims of propaganda the second the sociological aims.
“The Lonely Crowd”
The "lonely crowd" is used by Ellul to distinguish the two inseparable elements of propaganda, the individual and the masses, which must be addressed by the propagandist at the same time. As an isolated unit, the individual is of no interest to the propagandist unless he is reduced to an average. It is crucial that the individual is never considered as an individual but always in terms of what he has in common with others. The individual is included and integrated into the mass because the propagandist profits from the process of diffusion of emotions through the mass, and at the same time, from the pressures felt by an individual when in a group. In this setting, “the individual caught up in the mass”, the individual's reactions are easier to provoke and psychic defenses are weakened. The individual must always be considered as a participant in a mass and similarly the mass must only be viewed as a crowd composed of individuals. When propaganda is addressed to the crowd, it must touch each individual in that crowd which is in fact nothing but assembled individuals. Conversely, the individual should not be viewed as alone as a listener, watcher, or reader because the individual is nevertheless part of an invisible crowd though he is actually alone. The most favorable moment to influence an individual is when he is alone in the mass, the structure of the mass is extremely profitable to the propagandist concerned with being effective.Fundamental Currents in Society
“One cannot make just any propaganda any place for anybody.“. Granted, while propaganda is focused on reaching the individual, it cannot only rely on building off what already exists in the individual. Propaganda must also attach itself to the pre-existing fundamental currents of the society it seeks to influence. The propagandist must know the current tendencies and the stereotypes among the public he is trying to reach. These are indicated by principal symbols of the culture the propagandist wishes to attack since these symbols express the attitudes of a particular culture. Individuals are part of a culture and are therefore psychologically shaped by that culture. The main task of propaganda is to utilize the conditioned symbols as transmitters of that culture to serve its purpose. Propaganda must be a reflection of the fundamental structures of society to be successful and not contradictory of existing opinions. A skillful propagandist does not try to change mass opinion or go against an accepted structure. Only a bad propagandist would make a direct attack on an established, reasoned, durable opinion, accepted cliché, or fixed pattern. “Each individual harbors a large number of stereotypes and established tendencies; from this arsenal the propagandist must select those easiest to mobilize, those which will give the greatest strength to the action he wants to precipitate.”.
While propaganda cannot create something out of nothing, it does have the ability to build on the foundation already established. More importantly even though it does not create new material and is confined to what already exists, it is not necessarily powerless. “It can attack from the rear, war own slowly, provide new centers of interest, which cause the neglect of previously acquired positions; it can divert a prejudice; or it can elicit an action contrary to an opinion held by the individual without his being clearly aware of it.”. Propaganda can gradually undermine prejudices and images in order to weaken them. These fundamental currents in society create the perfect atmosphere for sociological propaganda which influences the individual through his customs and unconscious habits. Sociological propaganda is a phenomenon where a society tries to unify its members’ behavior according to a pattern. Essentially sociological propaganda is to increase conformity with the environment that is of a collective nature by developing compliance with or defense of the established order through long term penetration and progressive adaptation by using all social currents. The propaganda element is the way of life with which the individual is permeated and then the individual begins to express it in film, writing, or art without realizing it. This involuntary behavior creates an expansion of society through advertising, the movies, education, and magazines. "The entire group, consciously or not, expresses itself in this fashion; and to indicate, secondly that its influence aims much more at an entire style of life." This type of propaganda is not deliberate but springs up spontaneously or unwittingly within a culture or nation. This propaganda reinforces the individual’s way of life and represents this way of life as best.
Relevancy
Even though Jacques Ellul died in 1994, just as the Internet was taking off as a popular vehicle his analysis still grasped that, "propaganda techniques have advanced so much faster than the reasoning capacity of the average man that to close this gap and shape this man intellectually outside the framework of propaganda is almost impossible."See Also
- Brainwashing
- ConformityConformityConformity is the process by which an individual's attitudes, beliefs, and behaviors are influenced by other people.Conformity may also refer to:*Conformity: A Tale, a novel by Charlotte Elizabeth Tonna...
- IdeologyIdeologyAn ideology is a set of ideas that constitutes one's goals, expectations, and actions. An ideology can be thought of as a comprehensive vision, as a way of looking at things , as in common sense and several philosophical tendencies , or a set of ideas proposed by the dominant class of a society to...
- IndoctrinationIndoctrinationIndoctrination is the process of inculcating ideas, attitudes, cognitive strategies or a professional methodology . It is often distinguished from education by the fact that the indoctrinated person is expected not to question or critically examine the doctrine they have learned...
- Media manipulationMedia manipulationMedia manipulation is an aspect of public relations in which partisans create an image or argument that favours their particular interests. Such tactics may include the use of logical fallacies and propaganda techniques, and often involve the suppression of information or points of view by crowding...
- Mind controlMind controlMind control refers to a process in which a group or individual "systematically uses unethically manipulative methods to persuade others to conform to the wishes of the manipulator, often to the detriment of the person being manipulated"...
- PropagandaPropagandaPropaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....
- Psychological manipulationPsychological manipulationPsychological manipulation is a type of social influence that aims to change the perception or behavior of others through underhanded, deceptive, or even abusive tactics. By advancing the interests of the manipulator, often at the other's expense, such methods could be considered exploitative,...
- Psychological warfarePsychological warfarePsychological warfare , or the basic aspects of modern psychological operations , have been known by many other names or terms, including Psy Ops, Political Warfare, “Hearts and Minds,” and Propaganda...
- Social InfluenceSocial influenceSocial influence occurs when an individual's thoughts, feelings or actions are affected by other people. Social influence takes many forms and can be seen in conformity, socialization, peer pressure, obedience, leadership, persuasion, sales, and marketing...
- Socially constructed reality
Further reading
- Altheide, David L. & Johnson, John M. Bureaucratic Propaganda. Boston: Allyn and Bacon, Inc. (1980)
- Bernays, EdwardEdward BernaysEdward Louis Bernays , was an Austrian-American pioneer in the field of public relations and propaganda along with Ivy Lee, referred to in his obituary as "the father of public relations"...
. "Propaganda". (1928) - Brown, J.A.C. Techniques of Persuasion: From Propaganda to Brainwashing Harmondsworth: Pelican (1963)
- Brown, John H.John H. BrownJohn Brown is a Senior Fellow at USC Center on Public Diplomacy where he regularly publishes the .Brown is currently a Research Associate at the Institute for the Study of Diplomacy at Georgetown University, where he has taught courses about public diplomacy....
. "Two Ways of Looking at Propaganda" (2006) - Buitenhuis, Peter, The Great War of Words: British, American, and Canadian Propaganda and Fiction, 1914–1933 , Vancouver: University of British Columbia Press, 1987
- Chomsky, NoamNoam ChomskyAvram Noam Chomsky is an American linguist, philosopher, cognitive scientist, and activist. He is an Institute Professor and Professor in the Department of Linguistics & Philosophy at MIT, where he has worked for over 50 years. Chomsky has been described as the "father of modern linguistics" and...
and Herman, Edward. Manufacturing Consent: The Political Economy of the Mass Media. New York: Pantheon Books. (1988) - Cole, Robert. Propaganda in Twentieth Century War and Politics (1996)
- Cole, Robert, ed. Encyclopedia of Propaganda (3 vol 1998)
- Combs, James E. & Nimmo, Dan. The New Propaganda: The Dictatorship of Palaver in Contemporary Politics. White Plains, N.Y. Longman. (1993)
- Cull, Nicholas JohnNicholas J. CullProfessor Nicholas J. Cull is a historian and the director of the Master's in Public Diplomacy program at the University of Southern California.-Biography:...
, Culbert, and Welch, eds. Propaganda and Mass Persuasion: A Historical Encyclopedia, 1500 to the Present (2003) - Cunningham, Stanley, B. The Idea of Propaganda: A Reconstruction. Westport, Conn.: Praeger. (2002)
- Doob, Leonard. Public Opinion and Propaganda, New York: Henry Holt and Company, 1948
- Ellul, JacquesJacques EllulJacques Ellul was a French philosopher, law professor, sociologist, lay theologian, and Christian anarchist. He wrote several books about the "technological society" and the interaction between Christianity and politics....
., The Technological Society , New York: Knopf, 1964 (original French edition, 1954) - Habermas, Jürgen, “The Structural Transformation of the Public Sphere: An Inquiry into a Category of Bourgeois Society” , Cambridge, Massachusetts: MIT Press, and London: Polity Press, 1989 (original German edition, 1962.)
- Hauser, Arnold, "Propaganda, Ideology and Art," in Aspects of History and Class Consciousness , edited by Istvan Meszaros, London: Routledge and Kegan Paul, 1971
- Hilvert, John, Blue Pencil Warriors: Censorship and Propaganda in World War II , St. Lucia, Queensland: University of Queensland Press, 1984
- Jacoby, Russell, “Dogmatic Wisdom: How the Culture Wars Divert Education and Distract America” , New York: Doubleday, 1994
- Jowett, Garth S. and O'Donnell, Victoria. Propaganda and Persuasion 4th edition. Thousand Oaks, Sage Publications, Inc. 2006. ISBN 1-4129-0897-3.
- Keen, SamSam KeenSam Keen is a noted American author, professor and philosopher who is best known for his exploration of questions regarding love, life, religion, and being a man in contemporary society...
Faces Of The Enemy PDF eBook - Kingsbury, Celia Malone. For Home and Country: World War I Propaganda on the Home Front (University of Nebraska Press; 2010; 308 pages). Describes propaganda directed toward the homes of the American homefront in everything from cookbooks and popular magazines to children's toys.
- Kosar, Kevin R., "Is Propaganda Legal?" Chicago Sun-Times, January 29, 2006.
- Kosar, Kevin R., Public Relations and Propaganda: Restrictions on Executive Branch Activities, CRS Report RL32750, February 2005.
- Kosar, Kevin R., "The Law: The Executive Branch and Propaganda: The Limits of Legal Restrictions" Presidential Studies Quarterly, Vol. 35 Iss. 4 Page 784-797, December 2005.
- Lasswell, Harold D.Harold LasswellHarold Dwight Lasswell was a leading American political scientist and communications theorist. He was a member of the Chicago school of sociology and was a professor at Yale University in law. He was a President of the American Political Science Association and World Academy of Art and Science...
. Propaganda Technique in World War I. Cambridge, Mass: The M.I.T. Press. (1971) - Linebarger, Paul M. Psychological Warfare. International Propaganda and Communications. ISBN 0-405-04755-X (1948)
- Lippard, Lucy R., "Some Propaganda for Propaganda," Heresies 3 , no. 1 (1980): 35-39
- MacArthur, John R.John R. MacArthurJohn R. "Rick" MacArthur is an American journalist and author of books about US politics. He is the president of Harper's Magazine.- Biography :...
. Second Front: Censorship and Propaganda in the Gulf War. New York: Hill and Wang. (1992) - Marlin, RandalRandal MarlinRandal Marlin, , is a Canadian philosophy professor at Carleton University in Ottawa who specializes in the study of propaganda. He was educated at Princeton University, McGill University, the University of Oxford, and the University of Toronto...
. Propaganda & The Ethics of Persuasion. Orchard Park, New York: Broadview Press. (2002) - MacKenzie, John, Propaganda and Empire: The Manipulation of British Public Opinion, 1880–1960, Manchester: Manchester University Press, 1984
- McCombs M. E. & Shaw, D. L. (1972). The agenda-setting function of mass media. Public Opinion Quarterly, 36, 176-87.
- Mencken, H. L., “The American Language: An Inquiry into the Development of English in the United States”, New York: Knopf, 1980 (original edition, 1919; original 3rd revised edition, 1923)
- Messinger, Gary S., “British Propaganda and the First World War” , Manchester: Manchester University Press, and New York: St. Martin's Press, 1992
- Mumford, Lewis, “The Myth of the Machine: The Pentagon of Power“, New York: Harcourt Brace Jovanovich, 1964
- Pratkanis, Anthony & Aronson, Elliot. Age of Propaganda: The Everyday Use and Abuse of Persuasion. New York: W.H. Freeman and Company. (1992)
- Rosenberg, Bernard, and David Manning White, editors, “Mass Culture: The Popular Arts in America”, New York: Free Press, and London: Collier Macmillan, 1964 (original edition, 1957)
- Rutherford, Paul. Endless Propaganda: The Advertising of Public Goods. Toronto: University of Toronto Press. (2000)
- Rutherford, Paul. Weapons of Mass Persuasion: Marketing the War Against Iraq. Toronto: University of Toronto Press. (2004)
- Scott, William G., and David K. Hart, “Organizational America” , Boston: Houghton Mifflin, 1979
- Snow, Nancy. Propaganda, Inc.: Selling America's Culture to the World. New York, NY: Seven Stories Press. (2010)
- Snow, Nancy. "American Persuasion, Influence and Propaganda"
- Sproule, J. Michael. Channels of Propaganda. Bloomington, IN: EDINFO Press. (1994)
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