Pizza Fusion
Encyclopedia
Pizza Fusion is a Deerfield Beach, Florida
Deerfield Beach, Florida
Deerfield Beach is a city in Broward County, Florida, USA. The city is named for the numerous deer that once roamed the area. As of the 2010 United States Census, the population was 75,018...

-based pizza
Pizza
Pizza is an oven-baked, flat, disc-shaped bread typically topped with a tomato sauce, cheese and various toppings.Originating in Italy, from the Neapolitan cuisine, the dish has become popular in many parts of the world. An establishment that makes and sells pizzas is called a "pizzeria"...

 restaurant chain, founded in 2006 by Michael Gordon and Vaughan Lazar. The restaurant specializes in oval-shaped gourmet pizzas, salads, sandwiches and beverages made from natural ingredients — along with Gluten-free, vegan and lactose-free menu items.The restaurant chain uses mostly organic
Organic food
Organic foods are foods that are produced using methods that do not involve modern synthetic inputs such as synthetic pesticides and chemical fertilizers, do not contain genetically modified organisms, and are not processed using irradiation, industrial solvents, or chemical food additives.For the...

 ingredients, emphasizes green building
Green building
Green building refers to a structure and using process that is environmentally responsible and resource-efficient throughout a building's life-cycle: from siting to design, construction, operation, maintenance, renovation, and demolition...

 methods and now has 13 locations, down from 63 locations in 2008, in 7 states including California, Colorado, Connecticut, Florida, New Jersey, Ohio, as well as in Jeddah
Jeddah
Jeddah, Jiddah, Jidda, or Jedda is a city located on the coast of the Red Sea and is the major urban center of western Saudi Arabia. It is the largest city in Makkah Province, the largest sea port on the Red Sea, and the second largest city in Saudi Arabia after the capital city, Riyadh. The...

 and Riyadh
Riyadh
Riyadh is the capital and largest city of Saudi Arabia. It is also the capital of Riyadh Province, and belongs to the historical regions of Najd and Al-Yamama. It is situated in the center of the Arabian Peninsula on a large plateau, and is home to 5,254,560 people, and the urban center of a...

), Saudi Arabia
Saudi Arabia
The Kingdom of Saudi Arabia , commonly known in British English as Saudi Arabia and in Arabic as as-Sa‘ūdiyyah , is the largest state in Western Asia by land area, constituting the bulk of the Arabian Peninsula, and the second-largest in the Arab World...

.

Projecting 300 stores by 2010, Lazar and Gordon had targeted Newman's Own
Newman's Own
Newman's Own is a food company and for-profit corporation founded by actor Paul Newman and author A. E. Hotchner in 1982. Newman received all of the profits from product sales and donated 100% of the proceeds, after taxes, to various educational and charitable organizations of his own selection...

, Patagonia
Patagonia
Patagonia is a region located in Argentina and Chile, integrating the southernmost section of the Andes mountains to the southwest towards the Pacific ocean and from the east of the cordillera to the valleys it follows south through Colorado River towards Carmen de Patagones in the Atlantic Ocean...

 and Starbucks
Starbucks
Starbucks Corporation is an international coffee and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 17,009 stores in 55 countries, including over 11,000 in the United States, over 1,000 in Canada, over 700 in the United Kingdom, and...

 as role models, before opening their first store. In April 2009 signed a franchise agreement for Saudi Arabia with the Samir Group, a Saudi Arabia-based conglomerate.

The restaurants operate under the tagline "Saving the Earth, One Pizza at a Time."

The Pizza Fusion website won a national Webby Award for best restaurant website in 2010.

Green building methods

Green construction materials and techniques used by the restaurant include a website powered by renewable energy, 100 percent post-consumer paper products, countertops remanufactured from plastic detergent bottles, wall insulation remanufactured from recycled blue jeans, 100% post-consumer drywall, non-VOC paint (volatile organic compounds), floor finishes with low VOC concrete sealant or renewable resources such as bamboo or cork, tiles from recycled glass bottles, low-flow toilets and sinks, Forest Steward Council wood, energy efficient—compact fluorescent lighting, super-efficient air conditioning and a heat exchange system that recaptures heat from the pizza ovens for the domestic hot water needs.

The chain offsets 100% of the power consumption in its locations by using purchasing carbon credits and using environmentally sustainable building practices. The restaurant delivery drivers use hybrid electric vehicles.
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